#agritech partnerships

[farmerstrend]

Why Kenya's Agritech Startups Struggle to Penetrate the Market Despite Strong Investment

Discover why Kenya’s agritech startups struggle with market penetration despite strong investment, and explore how regulatory challenges and fragmented services hinder growth in the sector. Kenya’s agritech industry faces hurdles beyond funding, including complex regulations and data security concerns. Learn how startups can overcome these challenges to scale and succeed. Uncover the key barriers…

[jordanianroyals]

13 October 2022: King Abdullah II, accompanied by Crown Prince Hussein, visited the Oheida agricultural station in Southern Badia, two years after a surprise visit, and praises the measures taken to develop the station since then through a partnership between the public and private sectors.

King Abdullah stressed the importance of training the local community on the latest agritech methods, calling for turning the 16 agricultural stations in Jordan into incubators for advanced projects and utilising solar energy to reduce operational expenses.

His Majesty was briefed on the phases of the Oheida agricultural station development project, in which the investment is estimated at a value of nearly JD3.4 million, with plans to increase it to JD13 million. (Source: Petra)

A field training centre established at the station, under the public-private partnership, has so far trained 86 residents of the Southern Badia to enable them to utilise the latest agricultural technologies while conserving water consumption, according to project stakeholders.

Nearly 1,125 dunums out of the station’s 2,070-dunum-land have been planted with trees, with plans to cover the entire area by 2024, the project stakeholders said.

The project, which employs 28 workers and has benefited from the expertise of 250 workers in the area during construction, also includes the maintenance of wells and establishing new ones, as well as setting up a weather station to monitor humidity and wind speed.

They also visited Eil Comprehensive Secondary School for Boys.

King Abdullah toured the facilities at the school, the only vocational school in the Southern Badia, serving also Petra, Shobak, and parts of Maan Governorate.

His Majesty was briefed on the school, in which 112 students are enrolled in the vocational streams and 56 in the science and literary streams.

The school also provides dormitories for students and teachers from remote areas.

The King stopped at the carpentry, electricity, and mechanical workshops, and was briefed by the supervising teachers on each one.

[market-spy]

Patient Engagement Solutions Market Forecast to Grow at 17.54%  CAGR from 2024 to 2031 | SkyQuest Technology

The Global Patient Engagement Solutions Market was valued at USD 16.58 billion in 2022 and is projected to grow to USD 70 billion by 2031, with a compound annual growth rate (CAGR) of 17.54% during the forecast period (2024-2031).

Market Overview

Patient engagement solutions refer to tools like online patient portals that enable medical organizations to interact effectively with their patients. The growing awareness of mobile health technologies, an aging population, and government incentives are driving demand for these solutions. Patients increasingly use technology to monitor and manage their health, particularly in cases of chronic illnesses. Innovations in health tracking, wearable devices, and remote monitoring are further boosting this market.

Get your free sample: https://www.skyquestt.com/sample-request/patient-engagement-solutions-market

Key Market Dynamics

Drivers: The advancement of mobile apps and wearables, increased awareness of chronic disease management, and government initiatives such as the Meaningful Use Act are propelling market growth.

Restraints: Strict regulatory frameworks like HIPAA and concerns over the protection of patient data are hindering wider adoption of patient engagement solutions.

Segmental Analysis Segmental Analysis

Component

Software (Standalone Software, and Services

Therapeutic Area

Chronic Diseases, Fitness, and Others

Functionality

Telehealth, E-Prescribing, and Billing & Payments

End Users

Providers and Payers Regional Insights

North America leads the market, driven by the widespread adoption of mobile health (mHealth) and electronic health records (EHRs). Government support and significant investments also contribute to regional dominance.

Asia Pacific is the fastest-growing region, with rising demand for modern healthcare systems, an increase in smartphone users, and government initiatives supporting patient engagement solutions.

Ask for customization: https://www.skyquestt.com/speak-with-analyst/patient-engagement-solutions-market

Competitive Landscape

IBM (US) 

McKesson Corporation (US) 

Allscripts (US) 

ResMed (US) 

Epic Systems Corporation (US) 

Orion Health (New Zealand) 

GetWellNetwork (US) 

Athenahealth (US) 

Oneview Healthcare (Ireland) 

MEDITECH (US) 

Cognizant (US) 

Symphony Care (US) 

Harris Healthcare (US) 

Recent Developments

Engage Technologies Group Inc. partnered with APX Platform in April 2023 to create an industry-disrupting Practice Performance System aimed at improving patient engagement.

Athenahealth Inc. implemented its cloud-based EHR and patient engagement solution with LCH Health and Community Services in May 2023.

Go through the detailed TOC of the report: https://www.skyquestt.com/report/patient-engagement-solutions-market

Market Trends

The rise in personalized care and the adoption of mobile technology are major trends shaping the patient engagement solutions market. Mobile health apps and wearables are enabling patients to monitor and manage their health on their own, fostering higher patient engagement.

Conclusion

The patient engagement solutions market is experiencing significant growth driven by technological advancements and increasing patient awareness. Major players are competing in a rapidly evolving field, introducing innovative solutions and forming strategic partnerships to capture market share. The market is expected to expand substantially through 2031, with increasing demand for personalized healthcare solutions and remote monitoring technologies.

About Us:

SkyQuest is an IP focused Research and Investment Bank and Accelerator of Technology and assets. We provide access to technologies, markets and finance across sectors viz. Life Sciences, CleanTech, AgriTech, NanoTech and Information & Communication Technology.

We work closely with innovators, inventors, innovation seekers, entrepreneurs, companies and investors alike in leveraging external sources of R&D. Moreover, we help them in optimizing the economic potential of their intellectual assets. Our experiences with innovation management and commercialization have expanded our reach across North America, Europe, ASEAN and Asia Pacific.

Contact:

Mr. Jagraj Singh

Skyquest Technology

1 Apache Way,

Westford,

Massachusetts 01886

USA (+1) 351-333-4748

Email: sales@skyquestt.com

Visit Our Website: https://www.skyquestt.com/

[camphorsolutions]

Does your business need a Growth Consultant?

A growth consultant can be instrumental for a startup, offering specialized expertise and guidance to drive business growth and navigate the complexities of scaling.

We at Camphor Solutions provide business growth consulting for consumer electronics wearables ngo social ventures heavy engineering machinery equipment companies food processing delivery logistics supply chain startups professional services ev automobile startups edtech elearning platforms wellness healthtech startups healthcare hospitals agritech agriculture startups travel tourism manufacturing industrial oem products consumer retail lifestyle products companies software it saas companies d2c ecommerce marketplaces b2b wholesale marketplace

Here’s why a growth consultant can be crucial:

1. Strategic Direction: Growth consultants help startups define and refine their growth strategy, ensuring alignment with business goals. They provide insights into market opportunities, competitive positioning, and long-term planning.

2. Data-Driven Decisions: They leverage data analytics to identify trends, measure performance, and make informed decisions. This includes analyzing customer behavior, sales data, and market trends to optimize growth strategies.

3. Market Penetration: Growth consultants assist in identifying target markets and developing strategies to enter or expand within these markets. They help in crafting effective marketing campaigns, sales strategies, and partnership opportunities.

4. Scalability Planning: Startups often face challenges when scaling operations. Growth consultants provide guidance on how to scale efficiently, including optimizing processes, technology integration, and resource allocation.

5. Optimization of Marketing Efforts: They offer expertise in various marketing channels, including digital marketing, content marketing, and social media. This ensures that marketing efforts are effective and ROI is maximized.

6. Revenue Growth: By analyzing current revenue streams and identifying new opportunities, growth consultants help in developing strategies to increase revenue. This might include pricing strategies, upselling, cross-selling, or exploring new business models.

7. Operational Efficiency: They assess existing operations and recommend improvements to increase efficiency. This could involve streamlining workflows, improving customer service, or enhancing product delivery.

8. Risk Management: Growth consultants help identify potential risks associated with growth and develop strategies to mitigate them. This includes financial risks, market risks, and operational risks.

9. Networking and Partnerships: They often have extensive networks and can connect startups with potential partners, investors, and industry experts. This can open doors to new opportunities and resources.

10. Objective Perspective: An external consultant provides an unbiased view of the business. They can offer fresh insights and identify issues that internal teams might overlook due to their proximity to the daily operations.

11. Implementation and Training: Growth consultants not only offer strategic advice but also assist in implementing growth strategies. They can provide training and support to ensure that the startup’s team is equipped to execute the plan effectively.

12. Adaptation to Market Changes: They help startups stay agile and adapt to changes in the market environment, ensuring that growth strategies remain relevant and effective in dynamic conditions.

In essence, a growth consultant brings expertise, experience, and an external perspective to a startup, facilitating smarter growth strategies, better decision-making, and more efficient scaling.

[brandspurng]

Nigeria Breaking News on Local Brands: A Spotlight on Innovation and Growth

In a landscape defined by dynamic evolution and rapid growth, the narrative around Nigerian businesses has become increasingly captivating. This week, Nigeria breaking news on local brands highlights significant milestones, showcasing how these enterprises are making waves not only domestically but also on the global stage.

Flourish of the Fashion Industry

Nigeria’s fashion industry continues to gain international recognition, with brands like Tiffany Amber and Deola Sagoe leading the charge. These designers are not only celebrated for their unique designs that blend traditional African aesthetics with modern trends but also for their commitment to sustainable practices. Recently, Tiffany Amber launched a new collection made entirely from locally sourced materials, reinforcing the brand's dedication to supporting the Nigerian economy.

In other news, Orange Culture, another prominent Nigerian fashion house, made headlines by securing a collaboration with a major global retail chain. This partnership is set to introduce Nigerian designs to a broader audience, further establishing the country’s presence in the global fashion arena. Such developments underscore the vibrancy and potential of the Nigerian fashion sector.

Tech Startups Redefining the Digital Space

The tech ecosystem in Nigeria is a hotbed of innovation, with local startups gaining significant traction. This week’s Nigeria breaking news on local brands spotlights Flutterwave, a fintech company that has revolutionized payment solutions across Africa. Flutterwave recently announced a new partnership with Amazon, enabling seamless payment solutions for Nigerian merchants on the global platform. This move is expected to bolster cross-border commerce and provide Nigerian businesses with unprecedented access to international markets.

Another tech giant making waves is Paystack, which has continued to expand its influence after being acquired by Stripe. Paystack’s latest initiative focuses on enhancing financial inclusion by simplifying the process for small and medium enterprises to accept online payments. Their efforts are not just reshaping the financial landscape but also empowering countless local businesses.

Agricultural Innovations Leading the Way

In the agricultural sector, Nigerian brands are pioneering sustainable practices and innovative solutions to address food security challenges. Farmcrowdy, an agritech company, recently introduced a new digital platform designed to connect farmers directly with consumers. This initiative aims to reduce the supply chain bottlenecks and ensure farmers receive fair prices for their produce. Farmcrowdy's efforts are pivotal in transforming agriculture into a more lucrative and sustainable industry in Nigeria.

Additionally, Thrive Agric, another key player, has been in the news for its groundbreaking work in providing farmers with access to affordable financing. Their latest funding round, which attracted significant foreign investment, underscores the growing confidence in Nigeria's agritech potential.

A Promising Horizon

The narrative of Nigerian local brands is one of resilience, innovation, and an unwavering spirit. As these brands continue to break new ground, they not only contribute to the nation’s economic growth but also set a powerful example of African excellence on the world stage. This week's Nigeria breaking news on local brands serves as a testament to the incredible strides being made across various sectors, reflecting a future filled with promise and potential for the nation's entrepreneurs and businesses.

As we celebrate these achievements, it’s clear that the story of Nigerian brands is one of relentless pursuit of growth, innovation, and global impact. With every milestone, these brands are not just making headlines—they're creating legacies that will inspire generations to come.

[eximpedia1]

How to Start Fruit Export Business from India?

India's fruit sector is experiencing significant growth, presenting vast opportunities for exporters. From exotic kiwis to delectable mangoes, a world of flavors awaits discovery. India, with its diverse climate and long agricultural history, stands as a powerhouse in fruit production.

Why Export Fruits from India?

The high demand for premium fruits in countries like the US, Europe, Hong Kong, and Vietnam makes fruit export from India a lucrative business opportunity. Despite the challenges of navigating the fruit export industry, it remains a promising venture due to India's capacity to produce various fruits at competitive prices.

Fruit Export from India: Key Statistics and Facts

India is a major player in the global fruit export market. In the fiscal year 2022-2023, the country exported 674,291.70 MT of fresh fruits (excluding grapes and mangoes), generating revenue of Rs. 2,736.99 crores, equivalent to 339.00 USD million. Projections suggest that by 2024, India's fruit export industry will achieve a gross production value of USD 41.19 billion.

Top Fruits Exported from India

Mangoes:

India's mangoes, especially the Alphonso variety, are renowned worldwide for their rich, creamy texture and sweet, citrusy flavor. The demand for these mangoes is high in India and the Middle East, Europe, and the US.

Bananas:

As the world's largest producer of bananas, India's share in banana exports is steadily increasing. Besides fresh bananas, India also exports processed banana products like dried bananas, chips, and puree, catering to diverse culinary uses globally.

Pomegranates:

Known as the "jewels of winter," Indian pomegranates dominate over half of the world's production. Major export destinations include Greece, Israel, Russia, the UAE, and Italy.

Apples:

Indian apples, appreciated for their crispness and nutritional value, are exported primarily to Bangladesh, Nepal, and the Middle East. Varieties such as Green Apple, Pink Lady, Fuji, Gala, Honeycrisp, Envy, and Red Apple are well-known.

Oranges:

Indian oranges are versatile and in high demand for their use in food, perfumes, and cosmetics. Popular export varieties include Dancy, Nagpur Santra, Coorg Santra, Kinnow Mandarin, and Darjeeling Mandarin.

Leading Fruit Exporters in India

Prominent fruit exporters in India include:

Pisum Foods

Indian Farmers Export (IFE Fruits & Vegetables)

Radha Krishan Fruit Company

Jadli Foods India

Mahindra Agri

Balaji Foods Pvt Ltd

Dhanuka Agritech Ltd

Vardhan Exports Pvt Ltd

Golden Agri Exports Pvt Ltd

Vajreshwari Enterprises And Corp

Strategies for Successful Fruit Export from India

Establish an Export Firm:

Company Registration: Choose a suitable business structure (private limited, partnership, or sole proprietorship) and register with the Registrar of Companies (ROC).

Import Export Code (IEC): Obtain an IEC from the Directorate General of Foreign Trade (DGFT), certifying your business as an approved exporter.

Select Fruits for Export: Choose fruits with high export potential, considering factors like shelf life, export quantities, and market demand. Access real-time data from platforms like Eximpedia for insights.

Compliance and Documentation:

Registration and Licensing: Register with APEDA and secure necessary licenses.

Documentation: Ensure all export documents, including commercial invoices, origin certificates, and phytosanitary certifications, meet importing country specifications.

Access Reliable Export Data: Utilize platforms like Eximpedia to access market trends, competitor analysis, and potential buyer connections. This information is crucial for making informed export decisions.

Conclusion

India's fruit export industry is booming, driven by a diverse range of fruits and robust international trade relations. For new exporters, leveraging resources like Eximpedia can provide valuable insights and help establish a foothold in the global market. Whether you need updated fruit export data, a list of top fruit exporters, or information on fruit HS codes, Eximpedia offers comprehensive support to navigate the fruit export landscape. Connect with Eximpedia today for a free live demo and take the first step towards successful fruit exporting from India.

[foxnangelseo]

The Tech Revolution: Exposing the Opportunities and Difficulties of Investing in Indian Tech Startups

In recent years, India has witnessed a remarkable tech revolution, characterized by the proliferation of innovative startups leveraging technology to disrupt traditional industries, drive economic growth, and solve complex challenges. As the world's third-largest startup ecosystem, India offers a fertile ground for investors seeking to capitalize on the opportunities presented by its dynamic tech landscape. In this blog post, we'll delve into the features of the tech revolution in India, explore the opportunities for investing in startups in India, and examine the challenges that investors may encounter in this burgeoning sector.

Understanding the Tech Revolution:

1. Digital Transformation: The tech revolution in India is fueled by digital transformation, encompassing the adoption of digital technologies such as cloud computing, artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), blockchain, and data analytics across various sectors.

2. Startup Ecosystem: India's startup ecosystem is vibrant and diverse, comprising thousands of technology-driven startups across domains such as e-commerce, fintech, healthtech, edtech, agritech, and SaaS (Software as a Service). These startups are disrupting traditional industries, driving innovation, and creating value in the economy.

3. Entrepreneurial Spirit: The tech revolution in India is fueled by a culture of entrepreneurship, innovation, and risk-taking, with ambitious founders and talented professionals driving the growth of startups through their creativity, resilience, and determination.

4. Government Support: The Indian government has launched initiatives such as Startup India, Digital India, Make in India, and Atmanirbhar Bharat to promote entrepreneurship, innovation, and technology adoption. These initiatives provide policy support, funding, incubation, and mentorship to startups, fostering a conducive ecosystem for growth.

5. Global Recognition: Indian tech startups have gained global recognition for their innovative solutions, disruptive business models, and scalability. Several Indian startups have achieved unicorn status (valuation of over $1 billion) and garnered investment from leading venture capital firms and strategic investors worldwide.

Opportunities for Investing in Indian Tech Startups:

1. High Growth Potential: Indian tech startups operate in dynamic and high-growth sectors with immense market potential, driven by demographic trends, consumer demand, and technological advancements. Investing in Indian startups offers the opportunity to capitalize on this growth potential and generate attractive returns on investment.

2. Innovative Solutions: Indian startups are known for their ability to develop innovative solutions to address diverse challenges across industries such as healthcare, education, finance, agriculture, logistics, and mobility. Investing in startups with disruptive technologies and business models allows investors to participate in shaping the future of these industries.

3. Access to Talent: India boasts a large pool of talented professionals with expertise in technology, engineering, design, and business management. Investing in Indian tech startups provides access to this talent pool, enabling startups to scale their teams, execute their vision, and drive innovation effectively.

4. Low Entry Barriers: The relatively low entry barriers and flexible investment structures in the Indian startup ecosystem make it accessible to a wide range of investors, including angel investors, venture capital firms, corporate investors, and individual investors. This democratization of investment opportunities allows investors to diversify their portfolios and participate in early-stage funding rounds.

5. Strategic Partnerships: Investing in Indian tech startups offers the opportunity to establish strategic partnerships and collaborations with innovative companies that have complementary strengths, technologies, or market access. Strategic investors can provide capital, industry expertise, networks, and mentorship to startups, accelerating their growth and market penetration.

Challenges of Investing in Indian Tech Startups:

1. Market Fragmentation: The Indian market is fragmented and diverse, with varying regulatory frameworks, consumer preferences, cultural nuances, and market dynamics across states and regions. Navigating this complexity requires a deep understanding of local market conditions and regulatory requirements.

2. Regulatory Uncertainty: Despite government initiatives to support startups, regulatory uncertainty and bureaucratic red tape remain challenges for investors in India. Complex regulatory frameworks, ambiguous laws, and frequent policy changes can create uncertainty and hinder investment decision-making.

3. Competition and Consolidation: The Indian startup ecosystem is highly competitive, with thousands of startups vying for market share and investor attention. As a result, investors face the challenge of identifying startups with sustainable competitive advantages, differentiation strategies, and scalable business models amidst intense competition.

4. Talent Shortage: While India boasts a large pool of talent, there is a shortage of skilled professionals with specialized expertise in areas such as technology, product development, marketing, and sales. Startups may struggle to attract and retain top talent, impacting their ability to execute growth plans effectively.

5. Execution Risks: Investing in early-stage startups involves inherent execution risks, including product development delays, market adoption challenges, technology scalability issues, and unforeseen regulatory hurdles. Investors must conduct thorough due diligence and assess the startup's ability to execute its business plan and mitigate risks effectively.

In conclusion, the tech revolution in India presents compelling opportunities for investors to participate in the growth and success of innovative tech startups that are reshaping industries, driving economic growth, and creating value in the digital age. With its vibrant startup ecosystem, entrepreneurial spirit, government support, and access to talent, India offers an attractive destination for investors seeking high-growth investment opportunities.

However, investing in Indian tech startups also entails navigating challenges such as market fragmentation, regulatory uncertainty, competition, talent shortage, and execution risks. By understanding these challenges and adopting a strategic approach to investment, investors can mitigate risks, capitalize on opportunities, and contribute to the growth and evolution of India's tech ecosystem.

In summary, investing in Indian tech startups is not only a financial opportunity but also a chance to be part of a transformative journey that is shaping the future of industries, economies, and societies. With the right vision, diligence, and collaboration, investors can play a crucial role in fueling innovation, driving positive change, and unlocking the full potential of India's tech revolution for generations to come.

This post was originally published on: Foxnangel

[yourglobalexpansionpartner]

Invest in India: The Role of Innovation and Technology in Driving Growth

India has become a hotbed for investment opportunities, thanks to its dynamic economy, youthful population, and robust technological landscape. For investors looking to harness this potential, understanding the role of innovation and technology in driving growth is crucial. In this blog post, we delve into how these elements are shaping the future and why now is the perfect time to invest in India.

The Technological Revolution in India

India's technological transformation has been nothing short of revolutionary. Over the past decade, the country has witnessed unprecedented growth in sectors like information technology, digital communication, and fintech. This surge is fueled by government initiatives such as Digital India, which aims to enhance digital infrastructure and promote internet usage across the nation. By investing in India, stakeholders can tap into a burgeoning tech ecosystem that promises high returns and sustainable growth.

Key Drivers of Technological Growth

Digital Infrastructure: The government's focus on building a robust digital infrastructure has laid the groundwork for technological advancement. From high-speed internet access to smart cities, the digital framework is designed to support innovative ventures and attract foreign investments.

Startup Ecosystem: India is home to one of the world's largest startup ecosystems, with cities like Bengaluru, Mumbai, and Delhi emerging as global startup hubs. These startups are at the forefront of technological innovation, driving new business models and solutions that address local and global challenges.

Research and Development: Investment in research and development (R&D) is another critical factor propelling technological growth. India's R&D sector is rapidly expanding, supported by both public and private investments. Companies investing in R&D in India benefit from a wealth of scientific talent and cutting-edge research facilities.

Innovation as a Catalyst for Growth

Innovation is the lifeblood of India's economic expansion. It fosters competitiveness, enhances productivity, and opens new markets. By investing in innovative technologies, companies can capitalize on India's growth trajectory.

Sectors Leading the Innovation Charge

Fintech: India’s fintech sector is revolutionizing financial services. With the advent of digital payments, blockchain technology, and AI-driven financial solutions, the country is redefining how financial transactions are conducted. Investing in India’s fintech industry presents an opportunity to be part of a rapidly growing market with immense potential.

Healthcare: Innovation in healthcare technology is transforming patient care and medical research in India. From telemedicine to AI-based diagnostics, the healthcare sector is ripe for investment, offering avenues for improving healthcare access and outcomes.

Agritech: Agriculture, a cornerstone of the Indian economy, is undergoing a tech-driven transformation. Agritech solutions, including precision farming, drone technology, and data analytics, are enhancing agricultural productivity and sustainability. Investors can play a pivotal role in this sector's evolution by supporting innovative agritech startups.

The Fox&Angel Advantage

At Fox&Angel, we specialize in guiding investors through the intricacies of investing in India's dynamic market. Our expertise lies in identifying high-potential investment opportunities and providing strategic insights to ensure success. Whether you're looking to invest in cutting-edge technologies or innovative startups, we are your trusted partner in navigating the Indian investment landscape.

Why Choose Fox&Angel?

Market Expertise: With years of experience and a deep understanding of the Indian market, we offer unparalleled insights and guidance.

Strategic Partnerships: Our extensive network of industry contacts and partners ensures you have access to the best opportunities.

Customized Solutions: We tailor our services to meet your specific investment goals and preferences, ensuring a personalized experience.

Conclusion

Investing in India offers a gateway to unparalleled growth opportunities driven by innovation and technology. By leveraging the expertise of Fox&Angel, you can navigate this vibrant market with confidence and achieve your investment objectives.

Are you ready to invest in India and be part of its technological revolution? Contact us today to explore how we can help you unlock the full potential of your investments in this dynamic market. Let's drive growth and innovation together!

[heerglobalcollaborations]

Empowering Farmers through Sustainable Agriculture Services by Heerglobal Agritech Collaborations

Discover how Heerglobal Agritech Collaborations is empowering farmers with sustainable agriculture services, modern technology, and strategic partnerships to improve farming practices and lifestyles.

For more information visit: https://bit.ly/4aKh1FL

[harshada-journal]

Fertilizers: Catalyzing Growth with Innovative Marketing Strategies

The agricultural sector is the bedrock of human survival, and fertilizers are a cornerstone in this expansive field. They are essential in enhancing crop yield, improving soil fertility, and ultimately supporting the rising global demand for food. Fertilizer marketing is a critical aspect that can influence the adoption of these valuable products, and innovative strategies are necessary to resonate with the evolving agricultural landscape. Let's explore the world of fertilizer marketing and how it's helping cultivate a greener tomorrow.

A Nutrient-Rich Story

Fertilizers need a narrative that goes beyond their chemical composition. They need a story that speaks of richer soil, lusher fields, and bountiful harvests. Marketing these products entails telling that story effectively—which means understanding the plot, the characters (the farmers), and the settings (their fields).

The Soil-utions are Local

Fertilizers are global products but with a distinctly local application. Effective marketing requires a deep understanding of local farming practices, soil conditions, and crop cycles. Solutions must be tailored to specific regions, addressing unique challenges and leveraging local knowledge to build trust and credibility.

Soil Testing and Personalization

Marketing strategies that encourage soil testing can lead to more personalized fertilizer recommendations, resulting in better outcomes for farmers. Personalization can connect a farmer's specific needs with the right product choice, fostering a closer farmer-brand relationship.

Going Digital: A Fertile Frontier

The agriculture industry is increasingly digital. Farmers are utilizing smartphones and the internet for weather forecasts, crop prices, and now, for fertilizer purchases and education. Digital marketing, through agri-focused apps, social media, and online forums, serves as fertile ground for fertilizer companies to grow their presence and accessibility.

Agritech Partnerships

Fertilizer companies partnering with agritech startups can revolutionize how fertilizers are marketed. These collaborations can provide data-driven insights, enabling precise marketing campaigns that deliver the right message at the right time to the right audience.

Educating the Cultivators

Education is a powerful tool in marketing. Workshops, webinars, and field days are critical for demonstrating the effectiveness of fertilizers, dispelling myths, and providing knowledge on safe and efficient application techniques. Education ensures that farmers are well-equipped to make informed decisions.

Green Marketing: Eco-friendliness Sells

With a growing consciousness towards environmentally responsible farming, fertilizer marketing must align with eco-friendly values. Organic and slow-release fertilizers are gaining popularity, and marketing strategies highlighting these aspects can attract more environmentally conscious farmers and consumers.

The Role of Certifications

Certifications from recognized environmental or agricultural bodies can bolster the credibility of fertilizer products and their marketing campaigns. Such endorsements can serve as a powerful marketing tool to assure farmers of product quality and eco-friendliness.

Creating Communities

Building a community around a product or brand is quintessential in today's marketing world. Forums, farmer networks, and local support groups can transform individual customers into a chorus of advocates. Community-building efforts can provide a sense of belonging and a platform for farmers to share experiences and advice.

The Future is Sustainable

As we face the undeniable need for more sustainable farming practices, the fertilizers that will succeed in the market are those that can prove their role in a more sustainable agricultural ecosystem. Marketing strategies must pivot towards promoting not only the economic benefits but also the long-term sustainability benefits of effective fertilizer use.

Conclusion

Fertilizer marketing is more than just selling a product—it's about nurturing relationships, education, and adapting to technological and environmental shifts. By intertwining innovative marketing strategies with the needs of the modern farmer, the fertilizers industry can ensure that it not only meets current demand but also sows the seeds for a sustainable future in agriculture.

[blueweave8]

Australia and New Zealand Animal Feed Additives Market Share, Trends, 2023-2030

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Australia and New Zealand Animal Feed Additives Market size at USD 9.82 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Australia and New Zealand Animal Feed Additives Market size to expand at a CAGR of 6.14% reaching a value of USD 12.11 billion by 2030. The increased frequency of zoonotic illnesses and expanding meat consumption are major growth factors for the Australia and New Zealand Animal Feed Additives Market.

By volume, BlueWeave estimated the Australia and New Zealand Animal Feed Additives Market size at 2.46 million tons in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Australia and New Zealand Animal Feed Additives Market size to expand at a CAGR of 7.30% reaching the volume of 3.75 million tons by 2030. During the period in analysis, it is projected that the Animal Feed Additives Market in Australia and New Zealand will be driven by growing consumer awareness and concerns as well as strict government regulations on the safety and quality of meat.

Sample Request @ https://www.blueweaveconsulting.com/report/australia-and-new-zealand-animal-feed-additives-market/report-sample

Opportunity: Flourishing sheep farming industry in Australia

The Australia and New Zealand Animal Feed Additives Market is segmented into swine, ruminants, poultry, aquatic animals, and others, based on livestock. The ruminant segment accounts for the highest market share owing to large sheep farming in Australia. According to the data from Pasture.io, an agritech company, Australia is the world's leading sheep exporter, exporting 57% of its lamb output and 92% of its mutton production. The flourishing sheep farming in Australia is a result of a favorable climate and vast grazing lands, along with strict animal welfare regulations in the country, which produces high-quality wool.

Australia and New Zealand Animal Feed Additives Market

Segmental Coverage

Australia and New Zealand Animal Feed Additives Market – By Form

Based on form, the Australia and New Zealand Animal Feed Additives Market is segmented into dry, liquid, and others. The dry segment holds the largest share in the Australia and New Zealand Animal Feed Additives Market. Dry feed additives are easier to carry, transport, and store compared to liquid products and have lower chances of contamination and leakage, which may result in significant losses to farmers. Furthermore, dry products are also cost effective, which plays a crucial role in driving market growth. However, liquid animal feed additives are also anticipated to witness a significant growth rate during the forecast period as they are more convenient to mix in the feed.

Australia and New Zealand Animal Feed Additives Market – By Country

The in-depth research report on the Australia and New Zealand Animal Feed Additives Market covers the market in Australia and New Zealand. Australia dominates the Australia and New Zealand Animal Feed Additives Market. Together with India and Brazil, Australia is one of the world's top livestock producers, which has a direct impact on the demand for animal feed additives in the nation. New Zealand holds a significant portion of the market. Australia was given a 'C' rating in the Animal Protection Index, whereas New Zealand obtained the highest 'A' rating from the UK-based World Animal Protection (WAP) Organization.

Competitive Landscape

Major players operating in the Australia and New Zealand Animal Feed Additives Market include Ridley Corporation Limited, Alltech, Kemin Industries, Inc, Dsm-Firmenich, Zagro, BEC Feed Solutions Pty Ltd, Reid Stockfeeds, Nutrinza, ADM, and Nutritech International Ltd.

To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Contact Us:

BlueWeave Consulting & Research Pvt. Ltd

+1 866 658 6826 | +1 425 320 4776 | +44 1865 60 0662

info@blueweaveconsulting.com

[indoorverticalfarmingnews]

Ninjacart Forms Strategic Alliance with Philippine Agritech Firm Mayani

Key Takeaways: Strategic Partnership: Ninjacart has entered a landmark deal with Mayani, a leading B2B agritech innovator in the Philippines, to enhance the Asian agri-food supply chain. Technology and Capital Infusion: Ninjacart will leverage its technology, capital through NinjaVentures, and expertise to support Mayani’s expansion and innovation efforts. Focus on Efficiency and Growth: The…

[brandspurng]

Nigeria Breaking News on Local Brands: A Spotlight on Innovation and Growth

In a landscape defined by dynamic evolution and rapid growth, the narrative around Nigerian businesses has become increasingly captivating. This week, Nigeria breaking news on local brands highlights significant milestones, showcasing how these enterprises are making waves not only domestically but also on the global stage.

Flourish of the Fashion Industry

Nigeria’s fashion industry continues to gain international recognition, with brands like Tiffany Amber and Deola Sagoe leading the charge. These designers are not only celebrated for their unique designs that blend traditional African aesthetics with modern trends but also for their commitment to sustainable practices. Recently, Tiffany Amber launched a new collection made entirely from locally sourced materials, reinforcing the brand's dedication to supporting the Nigerian economy.

In other news, Orange Culture, another prominent Nigerian fashion house, made headlines by securing a collaboration with a major global retail chain. This partnership is set to introduce Nigerian designs to a broader audience, further establishing the country’s presence in the global fashion arena. Such developments underscore the vibrancy and potential of the Nigerian fashion sector.

Tech Startups Redefining the Digital Space

The tech ecosystem in Nigeria is a hotbed of innovation, with local startups gaining significant traction. This week’s Nigeria breaking news on local brands spotlights Flutterwave, a fintech company that has revolutionized payment solutions across Africa. Flutterwave recently announced a new partnership with Amazon, enabling seamless payment solutions for Nigerian merchants on the global platform. This move is expected to bolster cross-border commerce and provide Nigerian businesses with unprecedented access to international markets.

Another tech giant making waves is Paystack, which has continued to expand its influence after being acquired by Stripe. Paystack’s latest initiative focuses on enhancing financial inclusion by simplifying the process for small and medium enterprises to accept online payments. Their efforts are not just reshaping the financial landscape but also empowering countless local businesses.

Agricultural Innovations Leading the Way

In the agricultural sector, Nigerian brands are pioneering sustainable practices and innovative solutions to address food security challenges. Farmcrowdy, an agritech company, recently introduced a new digital platform designed to connect farmers directly with consumers. This initiative aims to reduce the supply chain bottlenecks and ensure farmers receive fair prices for their produce. Farmcrowdy's efforts are pivotal in transforming agriculture into a more lucrative and sustainable industry in Nigeria.

Additionally, Thrive Agric, another key player, has been in the news for its groundbreaking work in providing farmers with access to affordable financing. Their latest funding round, which attracted significant foreign investment, underscores the growing confidence in Nigeria's agritech potential.

A Promising Horizon

The narrative of Nigerian local brands is one of resilience, innovation, and an unwavering spirit. As these brands continue to break new ground, they not only contribute to the nation’s economic growth but also set a powerful example of African excellence on the world stage. This week's Nigeria breaking news on local brands serves as a testament to the incredible strides being made across various sectors, reflecting a future filled with promise and potential for the nation's entrepreneurs and businesses.

As we celebrate these achievements, it’s clear that the story of Nigerian brands is one of relentless pursuit of growth, innovation, and global impact. With every milestone, these brands are not just making headlines—they're creating legacies that will inspire generations to come.

[thxnews]

Philippines Launches Startup Innovation Drive

The Philippine government, in collaboration with U.S.-based accelerator Plug and Play, has initiated a national platform dedicated to nurturing startups in key sectors like IT-BPM, migrant worker services, and electronics assembly.  

Bridging Gaps and Seizing Opportunities

Ever wondered what propels a startup to success? In the bustling heart of Manila, a transformative initiative takes root, aiming to elevate the Philippines into a major hub for innovation in Asia. The Department of Trade and Industry (DTI), in a significant move, has partnered with the globally recognized accelerator, Plug and Play, to launch a national platform specifically for startups in the IT-BPM, migrant workers, and electronics assembly sectors. This pioneering platform seeks to identify and fill existing gaps within these industries, while simultaneously opening doors to new opportunities. By linking industries and fostering innovative solutions, the initiative aims not just to support but to catapult Filipino startups onto the global stage.  

Accelerating Growth through Strategic Partnerships

"The Philippines’ young, educated, and tech-savvy population positions our country as a rising startup hub in Asia, propelled by government and private support," remarked DTI Secretary Alfredo Pascual during the announcement. This collaboration with Plug and Play promises to intensify efforts, enhancing the country's competitive edge in the tech industry. Annually, the program plans to curate at least 40 promising startups, providing them with mentorship, access to critical networking sessions, and co-working spaces sponsored by the DTI. These resources are invaluable, offering fledgling companies the tools they need to thrive.   Jojo Flores, co-founder of Plug and Play Philippines, highlighted the uniqueness of this accelerator program, "There’s nobody else doing it—only the Philippines will be doing it," he said. His confidence stems from the backing of a robust network, with access to at least USD10 billion worth of funding, aimed at developing sector-specific products that not only cater to local needs but also have the potential for global market penetration.   Sector-Specific Innovation and Global Aspirations The focus areas of the initiative are diverse, spanning food and agritech, artificial intelligence, and cybersecurity, among others. This breadth ensures that the Philippine startup ecosystem remains at the forefront of technological advancement and industry needs. Significantly, the success of Plug and Play in launching giants like PayPal and Dropbox bodes well for the future of the Philippine startups selected for this program. With Manila alone boasting over 1,000 startups valued at approximately USD3.5 billion, the growth potential is immense.   A Vision for the Future As the program unfolds, the main goal remains clear: to protect and add value to the Philippines' services industry by developing bespoke products. "Once we are successful in doing that, we can resell the same products to the global market," added Flores. This initiative is not just about funding and mentorship—it's about creating a sustainable ecosystem that supports innovation and entrepreneurship tailored to the unique challenges and opportunities in the Philippines. By investing in the right areas and partnering with global leaders like Plug and Play, the DTI is setting the stage for a thriving future, where Filipino startups not only succeed locally but also make significant impacts worldwide.  

Final Thoughts

As this platform kicks off, all eyes are on the Philippines, watching as it takes a bold step forward in defining its place in the global startup landscape. The journey is just beginning, but the promise is undeniable: a brighter, more innovative future for the Philippine service industry and beyond.   Sources: THX News & Philippine News Agency. Read the full article

[industryhub]

DYP Agri Business: Is Bachelor of Science (Hons) in Agri. Business Management Worth it?

The field of agriculture is not just about planting crops or raising animals; it's a complex industry that involves economics, business management, sustainability, and technology. As such, pursuing a Bachelor of Science (Hons) in Agri-Business Management can be a strategic choice for those interested in blending their passion for agriculture with modern business acumen. But is it worth it? Let's delve into the reasons why this degree could be a valuable investment.

Firstly, the global demand for food continues to rise due to population growth, changing dietary habits, and urbanization. This trend puts immense pressure on the agriculture sector to innovate and optimize production processes. A degree in Agri-Business Management equips students with the knowledge and skills to navigate this complex landscape. They learn about agricultural economics, market trends, supply chain management, and sustainable practices, which are crucial for running successful agricultural enterprises.

Moreover, the agri-business sector offers diverse career opportunities. Graduates can work in various roles such as farm managers, agricultural consultants, market analysts, supply chain managers, agricultural finance specialists, and more. These roles not only offer financial stability but also allow individuals to contribute meaningfully to food security, rural development, and environmental sustainability.

One of the key advantages of pursuing a degree in Agri-Business Management is the practical experience gained through internships, fieldwork, and industry collaborations. Many universities offering this program have partnerships with agricultural companies, research institutions, and government agencies. This provides students with hands-on exposure to real-world challenges and opportunities in the agricultural sector, enhancing their employability upon graduation.

Additionally, the integration of technology in agriculture, known as AgriTech, is rapidly transforming the industry. From precision farming and IoT devices to data analytics and blockchain solutions, technology plays a crucial role in optimizing agricultural operations, improving productivity, and ensuring food safety. A degree in Agri-Business Management equips students with the knowledge of how to leverage these technologies effectively, making them valuable assets for modern agricultural enterprises.

Furthermore, the global focus on sustainability and environmental stewardship has led to an increased demand for professionals who understand the intersection of agriculture and sustainability. Agri-Business Management programs often include courses on sustainable agriculture, resource management, climate-smart practices, and agricultural policy, preparing students to address the challenges of feeding a growing population while preserving natural resources.

In terms of career prospects, the agri-business sector offers competitive salaries and opportunities for career growth. According to the U.S. Bureau of Labor Statistics, the median annual wage for agricultural managers was over $71,000 in 2020, with opportunities for advancement into higher-level management positions with experience and expertise.

However, like any other degree, pursuing a Bachelor of Science (Hons) in Agri-Business Management requires dedication, hard work, and a genuine interest in the field. It's essential for prospective students to research programs carefully, consider their career goals, and evaluate the curriculum, faculty expertise, industry connections, and alumni success stories before making a decision.

In conclusion, for individuals passionate about agriculture, business, and sustainability, a degree in Agri-Business Management can be a rewarding and worthwhile investment. It not only opens doors to diverse career opportunities but also allows graduates to make a positive impact on the agriculture sector, food systems, and global sustainability efforts.