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COMPETITVE MATRIX

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AgriTECH: A Comprehensive Revenue Model (NON-SOCIAL ENTERPRISE)

AgriTECH is a robust platform designed to revolutionize the agricultural industry. To ensure its sustainability and growth, we've implemented a diverse revenue model that leverages multiple income streams. Let's delve into the key components of this model:

1.) On-Social Direct Sales

Social Commerce Integration: Seamlessly integrate AgriTECH with social media platforms like Facebook, Instagram, and TikTok, enabling vendors to showcase products and process sales directly.

Shoppable Posts: Host shoppable content on AgriTECH's official social media pages.

Live Selling Events: Facilitate live-streaming sales events where vendors connect directly with consumers.

Social Group Buying: Encourage group purchases and bulk orders through social platforms.

2.) Subscription Plans

Vendor Subscriptions: Offer tiered subscription plans with varying features and benefits.

Consumer Subscriptions: Provide premium memberships with exclusive perks and privileges.

Marketplace Subscriptions: Allow third-party sellers to list products on the AgriTECH marketplace.

3.) Freemium Model

Consumer Freemium: Offer a free version of the app with limited functionalities, encouraging users to upgrade to premium features.

Vendor Freemium: Provide free listings for vendors with limited visibility and features, upgradable to premium plans.

Pay-As-You-Go: Allow users to pay for specific features without committing to a subscription.

4.) Advertising Revenue

In-App Advertising: Showcase banner and pop-up ads from vendors and third-party brands.

Sponsored Listings: Allow vendors to pay to feature their products in search results.

Social Media Advertising: Utilize AgriTECH's social media platforms for branded content and promotions.

Video Ads and Tutorials: Create and monetize video content featuring vendors, farming practices, and product promotions.

Hyper-Local Ads: Target ads based on user location to showcase nearby vendors and regional products.

5.) Affiliate Marketing

Vendor Referral Program: Reward users and existing vendors for referring new vendors to the platform.

User Referral Program: Incentivize users to refer friends to the app.

Third-Party Affiliate Sales: Partner with agricultural suppliers, eco-friendly brands, and local businesses to sell their products through the AgriTECH platform.

Influencer Partnerships: Collaborate with influencers in the agricultural and sustainability niche to promote AgriTECH and its products.

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A REVENUE MODEL is a plan that outlines how a company will generate revenue from its products or services and suggested that each start-up should have 3-4 revenue model to survive. It defines the methods and strategies used to earn income and achieve financial sustainability, and divided into social or non-social enterprises.

Social Enterprise is a business model that combines social and environmental impact with financial sustainability. It prioritizes social and environmental goals while generating revenue to support its mission.

Donation-based model: This model relies on voluntary contributions from individuals or organizations to support the social enterprise's activities. It's often used by non-profit organizations and charities.

Grants: Grants are funds provided by government agencies, foundations, or corporations to support specific projects or programs of the social enterprise.

Fee for service - educational workshops: This model involves charging a fee for services provided, such as educational workshops or training programs. The revenue generated is used to fund the social enterprise's operations and social impact initiatives.

Membership subscription: This model involves charging a recurring fee for membership to access exclusive benefits or services offered by the social enterprise.

Social Licensing: This is a process where a company or organization obtains permission from a community to operate within it. It often involves a social impact assessment and community engagement to ensure the project aligns with local needs and values.

A Non-Social enterprise is a traditional business model that primarily focuses on profit maximization. While it may engage in corporate social responsibility initiatives, its core purpose is to generate financial returns for its shareholders. Unlike social enterprises, non-social enterprises prioritize financial performance over social impact.

Direct Sale: This is the most straightforward model where a company sells its products or services directly to consumers. Examples include retail stores, e-commerce websites, and service providers.

Subscription: This model involves charging customers a recurring fee to access a product or service. Examples include streaming services like Netflix, software subscriptions like Microsoft 365, and gym memberships.

Freemium: This model offers a basic version of a product or service for free, while charging for premium features or additional services. Examples include many mobile apps and software tools.

Advertising Revenue: This model generates revenue by displaying ads on a platform or within a product. Examples include websites, mobile apps, and video platforms like YouTube.

Affiliate Marketing: This model involves promoting other companies' products or services and earning a commission on sales generated through referrals. Examples include bloggers, influencers, and online retailers.

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This is the Value Proposition Canva and Business Model Canva of our AgriTECH Start Up; this is important for entrepreneurs and businesses looking to clearly define their offerings and strategies.

These visual frameworks help to articulate the unique value a product or service provides to customers and outline the core components of a business's operations. By using these canvases, you can gain a deeper understanding of your target market, develop compelling messaging, and create a sustainable business model. Please click the link to see: https://www.canva.com/design/DAGSqR6jDts/v1rGckcgWvXI2ijdh_gv1g/view?utm_content=DAGSqR6jDts&utm_campaign=designshare&utm_medium=link&utm_source=editor

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Value Proposition Canvas

Our product offers a convenient, fast, and cheaper solution for busy vendors who want to access fresh, high-quality produce without the hassle of traditional grocery shopping and finding direct suppliers. By connecting customers/vendors directly with local farmers, we eliminate the middleman and provide a more sustainable and transparent supply chain. Our platform also offers features like personalized recommendations, easy ordering, and convenient delivery options, making it a hassle-free way to shop for groceries.

TECHNOPRENEURSHIP

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CALONGE, RYAN FRANCIS A.

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EMPATHY MAP

Are you tired of the hassle and stress that comes with shopping at crowded local markets? Many people are feeling overwhelmed by the long commutes, price hikes, and health concerns associated with traditional grocery shopping. In this post, we'll explore the challenges faced by consumers and discuss potential solutions that can make the shopping experience more convenient, affordable, and enjoyable.

TECHNOPRENEURSHIP

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CALONGE, RYAN FRANCIS A.