#advertising industry news

[reasonsforhope]

“The Justice Department and a group of eight states sued Google on Tuesday, accusing it of illegally abusing a monopoly over the technology that powers online advertising, in the agency’s first antitrust lawsuit against a tech giant under President Biden and an escalation in legal pressure on one of the world’s biggest internet companies.

The lawsuit said Google had “corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers and brokers to facilitate digital advertising.”

The lawsuit asked U.S. District Court for the Eastern District of Virginia to force Google to sell much of its suite of ad technology products, which include software for buying and selling ads, a marketplace to complete the transactions and a service for showcasing the ads across the internet. The lawsuit also asked the court to stop the company from engaging in allegedly anticompetitive practices...

The new lawsuit “adds another important complication to Google’s efforts to deal with regulators worldwide,” said William Kovacic, a former chairman of the Federal Trade Commission. “There’s a chance one or more of these challenges is going to make its way through and hit the target...”

Attorney General Merrick B. Garland said monopolies “threaten the free and fair markets upon which our economy is based.” He added, “We will aggressively protect consumers, safeguard competition and work to ensure economic fairness and opportunity for all.”

The Biden administration is trying to use uncommon legal theories to clip the wings of some of America’s largest businesses. The F.T.C. recently asked a judge to block Meta from buying a virtual-reality start-up, a rare case that argues a deal could harm potential competition in a nascent market. The agency has also challenged Microsoft’s $69 billion purchase of the video game publisher Activision Blizzard, a notable action because the two companies are not primarily seen as direct competitors.

These efforts are expected to meet fierce resistance in federal courts. Judges have for decades subscribed to a view that antitrust violations should mostly be determined by whether they increase prices for consumers. But Jonathan Kanter, the chief of the Justice Department’s antitrust division, and Lina Khan, the F.T.C. chair, have said they are willing to lose cases that allow them to stretch the boundaries of the law and that put corporate America on notice.”

-via The New York Times, 1/24/23

[aarushshah]

Breaking Advertising Industry News: Insights & Updates | Exchange4Media

Explore the freshest updates in the advertising industry news. Discover top trends, insights, and developments in advertising. Stay informed! Visit here to know more https://www.exchange4media.com/advertising-news.html 

[kply-industries]

The egg ruiner. From KPLY!

[ebonytails]

sorry my post is just to complain but guys i literally hate adobe after effects. i can not explain to you the mental torture and how LOW it has brought my mental health because I *need* to use it for my post production class because it's "industry standard". ADOBE After Effects has made me write off the entire film and video production industry as a turn off and I never want to do it ever again.

The amount of times this has crashed on me where I lost everything? 5+ hours of work? 8+ hours of work? It's my fault for not saving sometimes but I also have auto-save on. it didn't save anything so im just left with nothing.

You want a trip to burn out town really quick? Use adobe after effects in an academic setting where you have no choice but to use this program.

I have never in my life TOUCHED a program SO TERRIBLE that it made me never want to do anything about that form of art/media EVER AGAIN

[steelycunt]

‘gay retelling of a classic!’ ‘feminist sapphic twist on this greek myth!’ why don’t you write a better book than that. i think we deserve better books than that

[stone-cold-groove]

WMCA Radio leads in stunt and novelty broadcasts.

[apethalibut]

Will you send in a marketing man and an interpreter please?

[queerbookwhore]

Quitting vaping to refocus on smoking cigs ✨✨

[cuntwrap--supreme]

You gotta be a special type of inconsiderate cunt to blast music literally all day and night while in an apartment.

[frogeyedape]

OP: fair. Everybody else: uhh...there's definitely more nuance than you're saying

mental illness hasn’t been destigmatised but commercialised

[learning--tech]

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[wutbju]

The Bob Jones University Boiler!

[kply-industries]

Yeesh, sounds like a cry for help coming from Sharp over there.

[adgully]

Unveiling the Trends: Latest News on Advertising in 2024

In the fast-paced world of advertising, staying ahead of the curve is essential for success. As we navigate through 2024, lets talk about evolved and latest news on advertising, driven by technological advancements, shifting consumer behaviors, and emerging industry trends. From the rise of immersive experiences to the growing importance of sustainability, here's a glimpse into the latest news shaping the advertising industry.

Embracing Immersive Experiences

In recent years, immersive technologies like virtual reality (VR) and augmented reality (AR) have gained traction in the advertising realm. Brands are leveraging these innovative platforms to create interactive and engaging experiences that captivate audiences in new ways. From immersive product demonstrations to virtual try-on experiences, advertisers are harnessing the power of VR and AR to drive consumer engagement and enhance brand storytelling.

Personalization and Data Privacy

As consumers become increasingly wary of data privacy concerns, advertisers are reevaluating their approaches to personalized advertising. Striking the right balance between delivering tailored messaging and respecting consumer privacy is paramount. With advancements in data analytics and artificial intelligence, advertisers are exploring new ways to deliver personalized experiences while maintaining transparency and trust with their audiences.

The Rise of Purpose-Driven Marketing

In today's socially conscious landscape, consumers are gravitating towards brands that align with their values and beliefs. Purpose-driven marketing, which focuses on addressing societal issues and driving positive change, has emerged as a key trend in advertising. Brands are leveraging their platforms to advocate for social causes, champion diversity and inclusion, and support sustainability initiatives. By authentically aligning with meaningful causes, advertisers can forge deeper connections with consumers and differentiate themselves in the marketplace.

Harnessing the Power of Influencer Marketing

Influencer marketing continues to be a dominant force in the advertising world, with brands collaborating with social media influencers to reach targeted audiences authentically. However, as influencer fatigue sets in and authenticity becomes increasingly valued, advertisers are shifting towards micro-influencers and nano-influencers who boast smaller, more niche followings. These smaller-scale partnerships often result in higher levels of engagement and credibility, driving meaningful results for brands.

Navigating the Metaverse

The concept of the metaverse, a virtual universe where users can interact with digital environments and other users, has captured the imagination of advertisers. With tech giants investing heavily in metaverse development, advertisers are exploring ways to establish a presence in this immersive digital realm. From branded virtual experiences to virtual product placement, advertisers are eager to capitalize on the opportunities presented by the metaverse and engage with consumers in entirely new ways.

Conclusion

As we venture further into 2024, the advertising landscape continues to evolve at a rapid pace. From immersive experiences and personalized marketing to purpose-driven initiatives and influencer partnerships, advertisers are embracing new strategies to connect with audiences in meaningful and authentic ways. By staying informed about the latest trends and innovations shaping the industry, advertisers can position themselves for success in an ever-changing marketplace. Stay tuned for more updates on the latest news on advertising as we navigate through the dynamic world of marketing in 2024 and beyond.

[woodindustries]

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[bharatbriefs]

Big Tech Braces for Wave of Antitrust Rulings in 2024 

U.S. antitrust cases against tech giants Google and Meta Platforms are expected to come to a head in 2024, likely producing long-awaited rulings that could shape the legacies of top Biden administration regulators. Silicon Valley and its critics have seen their patience tested on some of these cases. A U.S. antitrust case brought against Alphabet’s Google unit in 2020 went to trial in 2023 and…