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Marketing Strategies And Marketing Mix Of Adobe
Source: The Brand Hopper
"Adobe’s Marketing Mix (4Ps): A Deeper Dive
Adobe’s success can be attributed to its strategic implementation of the marketing mix, the 4Ps: Product, Price, Place, and Promotion. Let’s explore each element in detail:
1. Product:
Breadth: From Photoshop and Illustrator for design to Premiere Pro and After Effects for video editing, Adobe covers diverse creative needs. They even offer XD for web design and Spark for social media content creation.
Depth: Each software has various versions. Photoshop Elements caters to beginners, while Photoshop CC caters to professionals. This ensures accessibility and scalability for different user groups.
Innovation: Adobe Research invests heavily in AI, machine learning, and other cutting-edge technologies. This translates into features like Content-Aware Fill in Photoshop and Rotoscoping in After Effects.
Integration: Adobe products work seamlessly together. For example, you can edit a photo in Photoshop and directly export it to Premiere Pro for video editing.
Services: Adobe Creative Cloud offers 20GB of cloud storage, access to Adobe Fonts, and integration with stock photo libraries like Adobe Stock, enhancing the overall creative workflow.
2. Price
Subscription Model: Adobe transitioned from perpetual licenses to subscriptions in 2013. This makes their software more affordable for individuals and small businesses, especially with monthly payment options.
Tiered Pricing: Individual, team, and enterprise subscriptions offer different features and functionalities, catering to diverse needs and budgets.
Free Trials and Freemium Options: Adobe offers free trials for most products, allowing users to experience the software firsthand. Some products also have limited free versions with basic features.
Discounts: Educational institutions, students, and teachers receive significant discounts on Adobe Creative Cloud, expanding access to future generations of creative professionals.
Bundled Offerings: Adobe Creative Cloud offers various bundles combining multiple products at a discounted price. This incentivizes purchases and increases perceived value.
3. Place
Direct Sales: Adobe sells directly through its website and flagship stores, offering personalized recommendations, tutorials, and in-depth product demonstrations.
Partner Channels: Strategic partnerships with leading tech companies like Microsoft and Apple expand reach and distribution channels. This makes Adobe software easily accessible through familiar platforms.
Online Marketplaces: Adobe software is available on Amazon and the Microsoft Store, increasing visibility and accessibility for users who prefer these platforms.
Cloud Delivery: Adobe Creative Cloud is delivered through the cloud, eliminating installation hassles and allowing users to access their files and projects from any device with an internet connection.
Mobile Apps: Adobe offers mobile versions of popular products like Photoshop and Lightroom, catering to the on-the-go creative needs of users and expanding their creative potential beyond desktops.
4. Promotion
Content Marketing: Adobe offers high-quality content across various formats. The Adobe Blog features in-depth tutorials, industry insights, and creative inspiration. They also have dedicated YouTube channels for each product, offering tutorials, tips, and behind-the-scenes glimpses.
Community Engagement: Adobe fosters a strong community through forums like the Adobe Help Center and user groups. They also host events like Adobe MAX, which connects users, showcases new features, and inspires creativity.
Social Media Marketing: Active engagement on platforms like Twitter, Instagram, and YouTube builds brand awareness and connects with users directly.
Influencer Marketing: Collaborations with renowned creative professionals like photographers and designers amplify brand messaging and reach new audiences. Adobe also has an Adobe Creative Experts program, empowering passionate users to share their knowledge and expertise.
Events and Conferences: Adobe hosts and participates in industry events like Adobe MAX and Adobe Summit. These events showcase innovation, connect with potential customers, and build brand awareness.
Paid Advertising: Adobe uses targeted ads on platforms like Google and social media to reach specific audience segments and drive traffic to their website and free trial offers.
By strategically implementing these elements, Adobe has created a marketing mix that is comprehensive, effective, and adaptable. They have gone beyond simply selling software; they have built a community, fostered creativity, and established themselves as a leader in the industry. This approach not only drives sales but also builds brand loyalty and establishes a strong foundation for future growth. "
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#Brand#Neuromarketing#McKinseyMatrix#Viralmarketing#Facebook#Marketingmetrics#icebergmodel#EdgarScheinsCultureModel#GuerrillaMarketing#STARMethod#7SFramework#gapanalysis #AIDAModel #SixLeadershipStyles #MintoPyramidPrinciple #StrategyDiamond #InternalRateofReturn #irr #BrandManagement #dripmodel #HoshinPlanning #XMatrix #backtobasics #BalancedScorecard #Product #ProductManagement #Logistics #Branding #freemium #businessmodel #business #4P #3C #BCG #SWOT #TOWS #EisenhowerMatrix #Study #marketingresearch #marketer #marketing manager #Painpoints #Pestel #ValueChain # VRIO #marketingmix
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https://thebrandhopper.com/2024/02/06/marketing-strategies-and-marketing-mix-of-adobe/
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Logo Design Illustrator Logo Design Tutorial Adobe Illustrator CC 2023
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I posted 111 times in 2022
35 posts created (32%)
76 posts reblogged (68%)
Blogs I reblogged the most:
@altindie
@wordbite
@supportcontentcreators
@acuite
@southcodes
I tagged 109 of my posts in 2022
Only 2% of my posts had no tags
#blog - 97 posts
#theme rec - 44 posts
#1c - 40 posts
#sidebar - 38 posts
#responsive - 37 posts
#fave - 33 posts
#minimal - 31 posts
#header - 25 posts
#page rec - 18 posts
#dark mode - 17 posts
Longest Tag: 30 characters
#pantone color of the year 2023
My Top Posts in 2022:
#5
Farbenfroh Page 1 Revamp
A responsive page for displaying colors (or other elements) with standard Isotope filtering and a smart dark mode.
Preview | Code: here or here
Key Features: Isotope filtering. Masonry layout. Responsive. Sidebar layout. Smart dark mode.
For information in regards to resources and customization, please read the page guide here.
19 notes - Posted June 28, 2022
#4
While it’s not yet clear what Adobe will do with Figma, and while the Figma CEO has claimed that Figma will operate autonomously, here’s a free alternative just in case.
22 notes - Posted September 15, 2022
#3
See the full post
41 notes - Posted January 8, 2022
#2
hi! sorry to bother but i was wondering if you know some resources at how can i learn to make themes? im already learning html/css but im finding hard to find good resources to learn how to make themes :( btw: love your work!
Hello! Thank you for the compliment and your interest in making themes.
Since you’re already learning HTML and CSS, I don’t think I need to tell you about w3schools or stackoverflow – you probably came across them yourself already. :)
The best way to understand tumblr themes is to look at the official guide for creating custom themes. There, all of the (necessary) variables are listed and their purpose is described as well.
Base codes can be very helpful to see how these elements look when they are put together, plus the HTML works already so you can focus on manipulating elements with CSS.
@buildthemes is an entire blog dedicated to teaching people how to code themes. You have to view the blog in its own tab to access the different chapters.
@theme-hunter also has a neat list of tutorials you can use for creating amazing themes.
I hope these resources are helpful!
110 notes - Posted January 8, 2022
My #1 post of 2022
Adobe Alternatives
This post on instagram lists free and paid alternatives to adobe’s creative cloud … well, I’m going to provide you with the links to the free versions. Please refrain from commenting your personal opinions on the CC or any of these free alternatives.
Ae – After Effects
Blender | DaVinci Resolve
Ai – Illustrator
Boxy SVG | Inkscape | Krita | Vectr (new, old)
An – Animate
Blender | Pencil2D | Spline (3D tool)
Au – Audition
Audacity | Garageband (iOS, Mac, Windows) | LMMS | Tracktion Waveform Free
Dw – Dreamweaver
Atom | Brackets | Sublime | VS Code
Id – InDesign
Canva | Krita | Scribus
Ps – Photoshop
Darktable | GIMP | Krita | Paint.NET | Photopea
Xd – Experience Design
Figma | Framer | Invision
From Julia to You
Three personal faves which I use regularly:
Projector (Canva alternative).
Lunapic (similar to GIMP but online).
FireAlpaca (painting tool).
Crello (Canva alternative).
200 notes - Posted January 1, 2022
Get your Tumblr 2022 Year in Review →
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How to Create Custom Typography
How to create custom vintage typography text design in Adobe Illustrator CC..
In today's Adobe Illustrator tutorial I'm going to show you how to create a custom typography design. I am going to show you tools such as the type tool, how to download and install fonts from Adobe Cloud, use the Pathfinder, Pen Tool and how to add shadows to your text.
#graphic design#illustrator tutorials#education#youtube#adobe illustrator tutorials#adobe illustrator tutorial#typography tips#typography tutorial#typography design#typography#cool fonts#graphic designers#graphic art#How to Create Custom Typography#typography tutorials#text design#Youtube
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Adobe Illustrator CC Tutorial | introducing Illustrator | Illustrator Ba...
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How to Make Vector Masks in Photoshop CC #photoshoptutorial #vectormask
How to Make Vector Masks in Photoshop CC #photoshoptutorial #vectormask This article explores the power of photoshop and how it can be used to unleash your creative potential. It provides tips and tricks on how to use photoshop to create stunning visuals for a variety of projects. and also this This article provides step-by-step instructions on how to create vector masks using photoshop cc, a popular vector editing software. Join for pen tool in adobe illustrator cc : https://youtu.be/sJcUT0UuuaY?si=8Uus4qndlCwhrq3- Please subscribe for updates on upcoming videos. You Can Also Follow me On Facebook : https://www.facebook.com/onesecond0 Playlist : For Graphic designer : https://www.youtube.com/playlist?list=PLpuSKeQTK63WUXCzJRAiiOLbEhgsOaQnH&jct=zaPg_1Q7qPe8KyKJXXUqSuqDIqTNAg For Web developer: https://www.youtube.com/playlist?list=PLpuSKeQTK63V9UvuXSr45UECL-0kl2HzA&jct=3jowbQcVBDuX8C_RFtYH1_2lWq88zw and more Videos : https://youtu.be/X-dKOQSY-Bw https://youtu.be/IvEl3sJ7-B0 https://youtu.be/BRWrrFnUCUY https://youtu.be/BRWrrFnUCUY pen tool,freeform pen tool,add anchor point,delete anchor point,convert point tool in photoshop,adobe photoshop - add anchor point tool,photoshop cs6 convert point tool,photoshop bangla tutorial,photoshop tutorial bangla,add anchor point tool,delete anchor point tool,convert point tool,horizontal type tool,vertical type tool,horizontal type mask tool,vertical type mask tool,how to use type tool,pen tool photoshop,pen tool selection,anchor point vector mask in photoshop,photoshop,photoshop tutorial,vector mask,vector masks in photoshop,adobe photoshop,masking in photoshop,how to create a vector mask in photoshop,photoshop vector mask,vector mask photoshop cc,layer mask in photoshop,clipping mask in photoshop,layer mask photoshop,how to use clipping mask in photoshop,how to do clipping mask in photoshop,how to use vector mask,how to make a clipping mask in photoshop,vector mask in photoshop 2022 #PhotoshopTutorial #VectorMask #AdobePhotoshop #Masking #PhotoshopTips #ClippingMask #LayerMask #PhotoshopCC #GraphicDesign #DesignTutorial #DigitalArt #PhotoshopTechniques #PhotoshopSkills #VectorGraphics #Photoshop2020 #PhotoshopTricks #PhotoshopBasics #PhotoshopTutorial2020 #CreativeDesign #PhotoshopLayers #graphicdesigntutorialsforbeginners
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i've been wanting to learn to draw and make my own art for years, and even more so after joining the käärijä & JO fandoms bc damn there are some talented and inspiring artists here!!
i have the ipad, i have the pencil, procreate ready to go... damn i even just subscribed to adobe cc again so i also have illustrator to use
but smth's just holding me back. especially colors, shadows, shades, HAIR feel so hard to create and then i just get frustrated and give up
i know i shouldn't compare to others, especially as a complete beginner, but it's hard
any advice? how to get started? good tutorials? pep talks? anything would be appreciated thanks <3
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How to put images inside the shape in illustrator cc Clipping Mask Tutorial in Illustrator cc
#jangirgraphic
#photoshop
#adobe
#adobepremiere
#adobephotoshop
#adobeillustrator
#graphicdesign
#graphicdesigner
#adobeindesign
#adobeaftereffect
#cyberlinkpowerdirector
#photoshop
#illustrator
#premierepro
#design
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How to Draw Any Letters Logo in Polygon & Circle / Adobe Illustrator CC Tutorial
#illustrator#illustratorlogotutorial#illustratortutorial#howtodraw#gridsystem#logodesign#letterlogo#adobeillustrator#adobeillustratortutorial#logodesignillustratortutorial#logodesignillustrator#logo design#logo#design#vector#Youtube
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The Photoshop Way
Why Learn Photoshop? Before diving into the specifics of learning Photoshop, let's briefly explore why mastering this software can be so beneficial
Creative Freedom: Photoshop allows you to transform ordinary images into stunning works of art. You can retouch photos, create digital illustrations, design logos, posters, and more.
Career Opportunities: Proficiency in Photoshop is highly valued in various industries, including graphic design, photography, web development, and marketing. Learning Photoshop can enhance your career prospects.
Personal Projects: Whether you want to restore old family photos, create custom holiday cards, or design your website, Photoshop empowers you to bring your ideas to life.
Digital Literacy: In our visually-driven world, understanding how to work with images is a crucial digital skill. Photoshop is a cornerstone in this regard.
Best Resources for Learning Photoshop
Best Photoshop course
Adobe offers a wide range of free tutorials on their website and YouTube channel. These tutorials cover everything from basic tools to advanced techniques.
Pros: Official and reliable source, regularly updated.
Cons: Some tutorials may assume prior knowledge.
Online Courses:
Websites like Udemy, Coursera, and LinkedIn Learning offer comprehensive Photoshop courses for beginners and advanced users.
Pros: Structured learning with video lessons, quizzes, and assignments.
Cons: Paid courses, varying quality.
Books and eBooks:
Books like "Adobe Photoshop Classroom in a Book" and "Photoshop CC: The Missing Manual" provide in-depth written guides for learning Photoshop.
Pros: Comprehensive, can be used offline.
Cons: Learning from books may be less engaging for some.
YouTube Tutorials:
Countless Photoshop experts share their knowledge on YouTube, catering to all skill levels.
Pros: Free and easily accessible, diverse content.
Cons: Quality varies, and it's easy to get lost in the vast sea of videos.
Community Forums:
Websites like Adobe Community and Reddit's r/photoshop are great for asking questions, sharing work, and learning from the experiences of others.
Pros: Peer support and real-world problem-solving.
Cons: May not provide structured lessons.
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Motion Graphics Designer | Creative 2D Animation Explainer | Whiteboard | Character Animator | Video Editor
I am a highly skilled and creative motion designer with over 3 years of experience in creating captivating animations and visual effects. My passion for storytelling through motion design has allowed me to work on a wide range of projects, from animated explainer videos to logo animations and promotional ads.
Using industry-standard tools such as Adobe After Effects cc, Adobe Premier Pro cc, Adobe Illustrator cc, and Adobe Photoshop cc, I am able to bring even the most complex concepts to life in a way that is both visually stunning and easy to understand.
My attention to detail and commitment to excellence ensures that every project I work on is completed to the highest standard. Whether you're looking for a one-off project or ongoing support, I am here to help you achieve your goals and bring your vision to life. So why not get in touch and let's create something amazing together?
🆂🅴🆁🆅🅸🅲🅴:
✅2D Animation Explainer Video
✅SAAS Product Videos
✅Demo Videos
✅Video Editing
✅YouTube Video Production for channel growth and SEO optimization
✅Testimonial Videos
✅Corporate Videos
✅App, or Products Promotional Videos
✅eLearning Videos (video editing, student testimonial videos, course promo video, etc)
✅Tutorial / instructional videos
✅more!
☛ Industries I have worked with (and still working on & looking forward to future opportunities as well):
✔ Educational/E-learning
✔ IT Solution
✔ Technology
✔ Health Care
✔ SaaS - Based on Products, Services
✔ E-commerce Websites
✔ Data Science
✔ Self-development
✔ Travel and Tourism
✔ Any kind of Business for any kind of services & products.
Skills:
✔ Motion Graphics
✔ 2D Animation
✔ Adobe After Effects
✔ Adobe Premiere Pro
✔ Character Design
✔ Storyboarding
✔ Video Editing
✔ Photo Editing
WHY CHOOSE ME OVER OTHER FREELANCERS?
✔ Client Reviews: I focus on providing VALUE to all of my Clients and Earning their TRUST. The Client Reviews and Feedback on my Profile are immensely important to me and the value that I provide.
✔ Over-Delivering: This is core to my work as a Freelancer. My focus is on GIVING more than what I expect to RECEIVE. I take pride in leaving all of my Clients saying "Excellent work!"
✔ Responsiveness: Being extremely responsive and keeping all lines of communication readily open with my Clients.
✔ Resilience: Reach out to any of my Current or Former Clients and ask them about my Resilience. For any issue that my Clients face, I try to get the best possible SOLUTION for my client until my client is satisfied.
✔ Kindness: One of the biggest aspects of my life that I implement in every facet of my life. Treating everyone with respect, understanding all situations, and genuinely wanting to IMPROVE my Client's situation.
Then I’ll go ahead and translate it into one of these video formats using Adobe Premiere Pro cc, After Effects cc, or Adobe Illustrator cc, Adobe Photoshop cc, Camtasia, etc.
For Long-Term Job I would like to work as a Motion Designer, 2d animation Explainer, Character animator, Video Editor, and Video Content Creator and Production Specialist.
Let’s figure out your story together and make some magic happen. Chat with me using the green contact button.
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Adobe Illustrator CC 3D Logo Design Tutorial #shorts
#logodesign #adobeillustrator #3d #3dlogo #graphicdesign #graphicmixxx #learnontiktok #foryou #freelancer #designer #viral #fyb #track
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Sunburst Background in Adobe Illustrator cc Tutorial | Retro Twisted Sunburst | Spiral Background
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Adobe Photoshop: Unleashing Your Creative Potential
Table of Contents
Introduction to Adobe Photoshop
The History and Evolution of Adobe Photoshop
Understanding the Features and Tools of Adobe Photoshop
Photoshop Workspace
Layers and Masks
Image Editing and Retouching
Graphic Design and Typography
Special Effects and Filters
Benefits of Using Adobe Photoshop
Professional Photo Editing
Creative Graphic Design
Web and App Design
Digital Painting and Illustration
Installing Adobe Photoshop
Learning Resources and Tutorials
Essential Skills to Master
Tips for Efficient Workflow
Comparing Photoshop with GIMP
Photoshop vs. Lightroom
Photoshop Elements vs. Photoshop CC
Frequently Asked Questions (FAQs)
Conclusion
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Pen Tool Freeform Pen Tool Add Anchor Point Tool Delete Anchor in photos...
Pen Tool Freeform Pen Tool Add Anchor Point Tool Delete Anchor in photoshop cc This article provides an overview of the freeform pen tool, including how to use it to create anchor points for websites and other content. It also outlines the features and benefits of using the tool. Join for pen tool in adobe illustrator cc : https://youtu.be/sJcUT0UuuaY?si=8Uus4qndlCwhrq3- Please subscribe for updates on upcoming videos. You Can Also Follow me On Facebook : https://www.facebook.com/onesecond0 Playlist : For Graphic designer : https://www.youtube.com/playlist?list=PLpuSKeQTK63WUXCzJRAiiOLbEhgsOaQnH&jct=zaPg_1Q7qPe8KyKJXXUqSuqDIqTNAg For Web developer: https://www.youtube.com/playlist?list=PLpuSKeQTK63V9UvuXSr45UECL-0kl2HzA&jct=3jowbQcVBDuX8C_RFtYH1_2lWq88zw and more Videos : https://youtu.be/X-dKOQSY-Bw https://youtu.be/IvEl3sJ7-B0 https://youtu.be/BRWrrFnUCUY https://youtu.be/BRWrrFnUCUY pen tool,freeform pen tool,add anchor point,delete anchor point,convert point tool in photoshop,adobe photoshop - add anchor point tool,photoshop cs6 convert point tool,photoshop bangla tutorial,photoshop tutorial bangla,add anchor point tool,delete anchor point tool,convert point tool,horizontal type tool,vertical type tool,horizontal type mask tool,vertical type mask tool,how to use type tool,pen tool photoshop,pen tool selection,anchor point
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