#adobe analytics services

[codilarmarketplace]

Adobe Analytics Consulting Services | Codilar

Codilar is a leading provider of Adobe Analytics consulting services, helping businesses unlock the power of data to drive growth and make informed decisions. With a team of certified Adobe Analytics experts, Codilar specializes in custom implementations, data integration, and actionable insights.

Their tailored approach ensures that businesses can track key performance metrics, optimize marketing strategies, and enhance customer experiences.

Codilar’s deep industry experience, combined with a focus on data security and compliance, makes them a trusted partner for businesses looking to maximize their investment in Adobe Analytics.

[jcmarchi]

Amazon strives to outpace Nvidia with cheaper, faster AI chips

New Post has been published on https://thedigitalinsider.com/amazon-strives-to-outpace-nvidia-with-cheaper-faster-ai-chips/

Amazon strives to outpace Nvidia with cheaper, faster AI chips

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Amazon’s chip lab is churning out a constant stream of innovation in Austin, Texas. A new server design was put through its paces by a group of devoted engineers on July 26th.

During a visit to the facility in Austin, Amazon executive Rami Sinno shed light on the server’s use of Amazon’s AI chips. This development is a bold step toward competing with Nvidia, the current leader in the field.

The main reason Amazon is developing its own processor is this: it doesn’t want to rely on Nvidia and buy the company’s chips. The expensive Nvidia chips power a big part of the AI cloud business at Amazon Web Services. This business is the most significant growth engine of the company. Thus, the so-called “Nvidia tax” was pushing the company to look for a cheaper option.

Amazon’s chip development program has a dual purpose. Firstly, the project is meant to provide customers with more affordable opportunities for complex calculations and large data volume processing. Secondly, the initiative was developed to preserve Amazon’s competitiveness in the volatile cloud computing and AI industry. This move was also supported by the directions of tech giants such as Microsoft and Alphabet, which are developing custom-made chips to maintain their leadership in the market.

Rami Sinno, director of engineering for Amazon’s Annapurna Labs, a key element of the AWS ecosystem, emphasised that customer demand for more economical solutions to Nvidia’s products is growing. The acquisition of Annapurna Labs in 2015 was a savvy move by Amazon as it enabled the company to lay the groundwork to begin developing popular chips.

Although Amazon’s chips for AI are in their early days, the company has been making and refining chips for other mainstream applications for nearly a decade, most notably its general-purpose chip, Graviton, which is now in its fourth generation. Amazon has announced that its Trainium and Inferentia chips, the company’s latest and strongest, are still in their early days and are specially designed processors.

The impact is potentially huge because the impressive performance underscores the reports by David Brown, vice president of compute and networking at AWS. In this light, it should be acknowledged that Amazon’s in-house chips could deliver up to a 40-50% price-performance ratio improvement compared to Nvidia-based solutions. In turn, this potential improvement could mean considerable savings for AWS clientele deploying their AI workloads.

AWS’ significance to Amazon’s overall business cannot be underestimated. In the first quarter of this year, AWS made up a little under a fifth of Amazon’s total revenue, as its sales soared by 17 per cent year over year to reach $25 billion. At the moment, AWS holds about a third of the global cloud computing market, and Microsoft’s Azure covers about a quarter, or 25%.

Amazon’s commitment to its custom chip strategy was demonstrated during the recent Prime Day, a two-day sales event at Amazon.com. To handle the highly elevated level of shopping as well as streaming video, music, and other content, Amazon deployed an impressive 250,000 Graviton chips and 80,000 of its custom AI chips across its platforms. Adobe Analytics announced record Prime Day results of $14.2 billion in sales.

It seems that as Amazon intensifies its work on the development of AI chips, the industry leader, Nvidia, is not going to remain at the same level. Nvidia’s CEO, Jensen Huang, has presented Nvidia’s latest Blackwell chips, which are scheduled for release later in the year. Their performance has increased significantly, and Huang promised that the new chips are twice as powerful for AI model training and five times faster for inference.

Nvidia’s dominant position in the AI chip market is underscored by its impressive client list, which includes tech giants like Amazon, Google, Microsoft, OpenAI, and Meta. The company’s focus on AI has propelled its market value to a staggering $2 trillion, making it the third most valuable company globally, behind only Microsoft and Apple.

As the AI chip race intensifies, Nvidia is also diversifying its offerings. The company has introduced new software tools to facilitate AI integration across various industries and is developing specialised chips for emerging applications such as in-car chatbots and humanoid robots.

(Image by Gerd Altmann)

See also: Nvidia: World’s most valuable company under French antitrust fire

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including Intelligent Automation Conference, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: ai, Amazon, Nvidia, processors

[ivedatadriven]

Driving Revenue Growth: How Adobe Campaign Standard Implementation Can Boost Your Sales

Are you ready to unlock the secret to driving revenue growth and skyrocketing your sales? Look no further than Adobe Campaign Standard Implementation! In today's competitive market, businesses are constantly searching for ways to stand out and leave a lasting impression on their customers.

With Adobe Campaign Standard, you have the power to transform your marketing strategy into a well-oiled machine that generates impressive results. Join us as we dive deep into the world of Adobe Campaign Standard Implementation and discover how it can revolutionize your sales game plan. Get ready for an exciting journey filled with insights, tips, and tricks that will take your revenue growth to new heights!

Benefits of Implementing Adobe Campaign Standard

Adobe Campaign Standard provides a number of benefits for businesses looking to boost their sales. First, it helps organizations to automate and personalize their marketing efforts at scale. This means that businesses can reach more customers with targeted messages that are more likely to convert into sales.

Additionally, Adobe Campaign Standard provides detailed reporting and analytics tools that help businesses track the performance of their marketing campaigns. This allows businesses to optimize their campaigns in real-time based on customer behavior and results. Adobe Campaign Standard integrates with other Adobe products, such as Adobe Experience Manager, making it easy to manage all of your digital marketing efforts in one place.

How to Get Started with Implementation

Adobe Campaign Standard implementation can be a daunting task, but with the right planning and execution, it can be a powerful tool to help boost your sales. Here are a few tips to get you started:

1. Define your objectives and target audience. What are you looking to achieve with Adobe Campaign Standard? Who is your target audience? Defining your objectives and target audience upfront will help you plan and execute your implementation more effectively.

2. Assemble your team. Depending on the size and scope of your project, you may need help from multiple teams or departments within your organization. Assemble your team early on and make sure everyone is clear on their roles and responsibilities.

3. Plan your timeline. Implementation can be a complex and time-consuming process, so it's important to plan ahead. Work with your team to establish milestones and deliverables, and make sure everyone is aware of the timeline.

4. Set up your environment. Before you can start using Adobe Campaign Standard, you'll need to set up your environment, including installing the software and configuring settings for things like authentication, email delivery, and integration with other systems.

5. Create your content. Once you've set up your environment, you're ready to start creating content in Adobe Campaign Standard. This includes things like building campaigns, designing emails, and creating landing pages.

6. Test and launch. Before you launch any campaigns, it's important to test everything

Click Here: Best practices for Adobe Campaign Standard implementation

Best Practices for Leveraging Adobe Campaign Standard

Adobe Campaign Standard is a powerful marketing tool, but it's only as effective as the strategies and processes you put in place to leverage it. Here are some best practices for getting the most out of your Adobe Campaign Standard implementation:

1. Define Your Goals

Before you even begin using Adobe Campaign Standard, take some time to define your marketing goals. What are you trying to achieve? How will you measure success? Once you have a clear understanding of your goals, you can develop targeted campaigns that are more likely to drive results.

2. Segment Your Lists

One of the great things about Adobe Campaign Standard is that it allows you to segment your lists according to various criteria. This means you can create highly personalized campaigns that are more likely to resonate with each individual recipient. Take advantage of this feature by segmenting your lists and tailoring your messages accordingly.

3. Create Compelling Content

Your content is what will ultimately persuade people to take the desired action, so it's important that it's compelling and relevant. Keep your audience in mind when creating content for your Adobe Campaign Standard campaigns, and make sure each piece is designed to deliver value.

4. Test, Test, Test!

Never launch a campaign without first testing it thoroughly. Send test emails to yourself and other members of your team to check for any potential issues or glitches. Pay attention to how the campaign looks on different devices and browsers, and make sure all

Measuring Success of Your Adobe Campaign Standard Implementation

There are a few key ways to measure the success of your Adobe Campaign Standard implementation. One is to look at the overall health of your marketing campaigns. Are they performing well? Are you seeing increased engagement and ROI? Another way to measure success is to look at how sales teams are using the tool.

Are they able to effectively segment and target their audiences? You can also measure success by looking at Adobe Campaign Standard's integration with other Adobe tools. Is data flowing smoothly between platforms? By evaluating these three areas, you can get a good sense of how well your implementation is going and where there may be room for improvement.

You can also look at analytics data to better understand how your campaigns are performing. Adobe Campaign Standard has reporting capabilities that allow you to track metrics such as opens, clicks, and conversions. This way, you can easily track the success of your campaigns and identify areas where you can improve. Additionally, by tracking customer lifetime value (CLV), you can get an idea of how successful campaigns are in terms of long-term engagement and ROI.

Conclusion

It is clear that with the implementation of Adobe Campaign Standard, businesses can expect to experience a boost in sales revenue. Not only does it automate marketing processes and help track customer data, but its integration capabilities also make it easier for companies to reach more customers.

With features such as automated campaigns and personalized emails, businesses are sure to get an edge in their industry. As such, investing in Adobe Campaign Standard is an effective way to drive revenue growth for any business.

Source: https://ive-data-driven.blogspot.com/2023/08/driving-revenue-growth-how-adobe.html

[xettle-technologies]

A Comprehensive Guide to Developing Custom E-Commerce Websites in 2024

In the dynamic landscape of web commerce development, building a custom e-commerce website has become essential for businesses seeking to establish a strong online presence and drive sales. As we navigate through 2024, the demand for unique, user-friendly, and feature-rich e-commerce platforms continues to grow. In this comprehensive guide, we'll explore the key steps and considerations involved in developing custom e-commerce websites, with insights from Xettle Technologies, a leading provider of innovative web commerce solutions.

Define Your Objectives and Requirements: The first step in developing a custom e-commerce website is to define your objectives and requirements. Consider factors such as your target audience, product range, business goals, and budget. Are you looking to create a sleek and modern storefront, or do you require advanced features such as inventory management, order tracking, and customer accounts? By clearly outlining your needs, you can ensure that your e-commerce website is tailored to meet your specific requirements.

Choose the Right E-commerce Platform: Selecting the right e-commerce platform is crucial for the success of your online store. Evaluate the features, scalability, customization options, and pricing of different platforms to find the one that best suits your needs. Popular options include WooCommerce, Shopify, Magento, and BigCommerce, each offering unique advantages depending on your business size and requirements. Xettle Technologies offers expertise in various e-commerce platforms and can assist you in selecting the ideal solution for your business.

Design a User-Centric Interface: The design of your e-commerce website plays a significant role in attracting and retaining customers. Aim for a clean, intuitive, and mobile-responsive interface that enhances the user experience. Incorporate high-quality images, clear navigation menus, and prominent calls-to-action to guide visitors through the purchasing process. Consider usability testing and feedback from real users to refine your design and optimize conversion rates. Xettle Technologies specializes in creating user-centric e-commerce interfaces that captivate audiences and drive engagement.

Implement Secure Payment Gateways: Security is paramount in e-commerce transactions to instill trust and protect sensitive customer information. Integrate secure payment gateways that comply with industry standards and encryption protocols, such as SSL/TLS encryption and PCI DSS compliance. Offer a variety of payment options, including credit cards, digital wallets, and alternative payment methods, to accommodate customer preferences. Xettle Technologies provides robust payment gateway integration services, ensuring seamless and secure transactions for your e-commerce website.

Optimize for Search Engines: To maximize visibility and drive organic traffic to your e-commerce website, it's essential to optimize it for search engines. Conduct keyword research, optimize product descriptions and metadata, and implement on-page SEO best practices to improve your website's ranking in search engine results pages (SERPs). Additionally, consider implementing structured data markup to enhance the visibility of your products in search engine listings. Xettle Technologies offers SEO services tailored to e-commerce websites, helping you achieve higher search engine rankings and attract qualified traffic.

Enable Analytics and Tracking: Track and analyze user behavior, sales performance, and website metrics to gain valuable insights into your e-commerce operations. Implement analytics tools such as Google Analytics or Adobe Analytics to monitor website traffic, conversion rates, and customer engagement. Utilize this data to identify opportunities for optimization, refine your marketing strategies, and enhance the overall performance of your e-commerce website. Xettle Technologies integrates advanced analytics and tracking capabilities into custom e-commerce websites, empowering businesses to make informed decisions and drive growth.

Ensure Scalability and Flexibility: As your business grows, your e-commerce website should be able to scale and adapt to accommodate increasing traffic and evolving requirements. Choose a flexible and scalable architecture that can support future growth and expansion. Regularly update and maintain your website to ensure optimal performance, security, and compatibility with emerging technologies. Xettle Technologies offers scalable web commerce development solutions that grow with your business and adapt to changing market dynamics.

In conclusion, developing a custom e-commerce website requires careful planning, strategic execution, and ongoing optimization. By defining your objectives, choosing the right platform, designing a user-centric interface, implementing secure payment gateways, optimizing for search engines, enabling analytics and tracking, and ensuring scalability and flexibility, you can create a successful online store that drives sales and enhances customer satisfaction. Partnering with a trusted provider like Xettle Technologies can help you navigate the complexities of web commerce development and achieve your e-commerce goals in 2024 and beyond.

[smvexperts7]

Understanding UX Design for Great User Experiences

Introduction

In today's digital age, user experience (UX) design plays a crucial role in the success of products and services, especially for web design and developers in California. It's about more than just creating visually appealing interfaces; it's about understanding user needs and crafting experiences that are intuitive, accessible, and delightful. Let’s get deep into the UX design process, exploring key principles, step-by-step guidelines, case studies, and more to help you create exceptional user experiences.

Understanding User Experience (UX)

UX design is all about putting the user first. It's about creating interfaces and interactions that are easy to use, enjoyable, and meet the needs of the people who will be using them. This requires empathy – the ability to put yourself in the shoes of the user and understand their goals, motivations, and pain points.

Key Principles of UX Design

Usability is at the heart of UX design. Interfaces should be intuitive and easy to navigate, allowing users to accomplish their tasks without confusion or frustration. Accessibility is also essential, ensuring that everyone, regardless of their abilities, can use the product effectively. Consistency helps users feel comfortable and confident as they move through the interface, while feedback loops allow for continuous improvement based on user input.

The UX Design Process: A Step-by-Step Guide

Research Phase: Before getting into design, it's essential to understand your users and the context in which they'll be using your product. This involves conducting user research to gather insights into their needs, preferences, and behaviors. Market analysis can also provide valuable information about competitors and industry trends.

Planning Phase: Once you have a clear understanding of your users, it's time to set goals and objectives for your project. This involves defining user personas – fictional representations of your target audience – and scenarios that illustrate how they might interact with your product.

Design Phase: With a solid foundation in place, it's time to start designing. This typically begins with information architecture – organizing the content and functionality of your product in a way that makes sense to users. From there, you'll move on to wireframing – creating low-fidelity, skeletal outlines of the interface – and prototyping – developing interactive mockups for user testing.

Testing Phase: Once you have a prototype, it's time to put it in front of real users and gather feedback. Usability testing allows you to observe how users interact with your design and identify any pain points or areas for improvement. This feedback is then used to iterate on the design, making refinements and enhancements based on user input.

Implementation Phase: With a finalized design, it's time to bring it to life. This involves collaborating closely with web developers in California to ensure that the design is implemented correctly and meets design standards. Quality assurance is also essential at this stage, ensuring that the final product is free of bugs and glitches.

Tools and Technologies for UX Design

UX designers have access to many tools and technologies to enhance their work. These range from wireframing and prototyping tools to analytics platforms and user testing software. Popular options like Adobe XD, Sketch, InVision, and Figma offer various features for different stages of the design process, aiding collaboration and efficiency.

Case Studies: Real-World Examples of Successful UX Design Processes

Airbnb: By leveraging data and insights about their users, Airbnb has been able to create a highly personalized experience that meets the needs of both hosts and guests. Features like personalized recommendations and smart search filters make it easy for users to find the perfect accommodation for their needs.

Spotify: With millions of songs at their fingertips, Spotify users need a seamless way to discover and enjoy music. Spotify's UX design focuses on simplicity and ease of use, with features like personalized playlists, curated recommendations, and intuitive navigation making it easy for users to find the music they love.

Challenges and Solutions in UX Design

While UX design can lead to incredible user experiences, it's not without its challenges. From balancing the needs of different user groups to navigating technical constraints and tight deadlines, there are many obstacles that UX designers may face. However, by staying focused on the needs of users, collaborating closely with cross-functional teams, and embracing a mindset of continuous learning and adaptation, these challenges can be overcome.

Conclusion

Creating exceptional user experiences is a complex and multifaceted process, but by following the principles and guidelines outlined in this article, you can set yourself up for success. By putting users first, embracing empathy, and leveraging the tools and technologies available, you can create products and services that not only meet the needs of your users but delight and inspire them as well. So, whether you're designing a website, mobile app, or physical product, remember that the key to success lies in understanding your users and creating experiences that resonate with them.

Frequently Asked Questions (FAQs)

1.      What is UX design, and why is it important?

UX design focuses on creating intuitive, accessible, and enjoyable interfaces and interactions for users.

It's important because it directly impacts user satisfaction, loyalty, and the success of products and services.

2.      What are some common misconceptions about UX design?

One misconception is that UX design is solely about aesthetics, but it encompasses various disciplines beyond visual design.

Another misconception is that UX design is only relevant to digital products, whereas it applies to any product or service that involves user interaction.

3.      How does UX design differ from UI design?

UX design focuses on understanding user needs and crafting experiences that meet those needs.

UI design, on the other hand, is about designing the actual interface – the visual elements users interact with.

4.      What are some best practices for conducting user research?

Clearly define research objectives and target audience before starting.

Utilize a variety of research methods such as surveys, interviews, and usability testing.

Analyze and synthesize collected data to uncover key insights informing design decisions.

[ajpandey1]

Amazon Web Service & Adobe Experience Manager:- A Journey together (Part-1)

In the world of digital marketing today, providing a quick, secure, and seamless experience is crucial. A quicker time to market might be a differentiation, and it is crucial to reach a larger audience across all devices. Businesses are relying on cloud-based solutions to increase corporate agility, seize new opportunities, and cut costs.

Managing your marketing content and assets is simple with AEM. There are many advantages to using AWS to run AEM, including improved business agility, better flexibility, and lower expenses.

AEM & AWS a Gift for you:-

We knows about AEM as market leader in the Digital marketing but AWS is having answer for almost all the Architectural concerns like global capacity, security, reliability, fault tolerance, programmability, and usability.

So now AEM become more powerful with the power of AWS and gaining more popularity than the on-premises infrastructure.

Limitless Capacity

This combination gives full freedom to scale all AEM environments speedily in cost effective manner, addition is now more easy, In peak traffic volume where requests are very huge or unknown then AEM instance need more power or scaling . Here friend AWS come in to picture for rescue as the on-demand feature allows to scale all workloads. In holiday season, sporting events and sale events like thanks giving etc. AWS is holding hand of AEM and say

"Hey don't worry I am here for you, i will not left you alone in these peak scenario"

When AEM require upgrade but worried about other things like downtime backup etc then also AWS as friend come and support greatly with its cloud capability. It streamlines upgrades and deployments of AEM.

Now it become easy task with AWS. Parallel environment is cake walk now, so migration and testing is much easier without thinking of the infrastructure difficulties.

Performance testing from the QA is much easier without disturbing production. It can be done in AEM production-like environment. Performing the actual production upgrade itself can then be as simple as the change of a domain name system (DNS) entry.

Sky is no limit for AEM with AWS features and Capabilities :

As a market leader AEM is used by customers as the foundation of their digital marketing platform. AWS and AEM can provide a lot of third part integration opportunity such as blogs, and providing additional tools for supporting mobile delivery, analytics, and big data management.

A new feature can be generated with AWS & AEM combination.Many services like Amazon Simple Notification Service (Amazon SNS), Amazon Simple Queue Service (Amazon SQS), and AWS Lambda, AEM functionality easily integrated with third-party APIs in a decoupled manner. AWS can provide a clean, manageable, and auditable approach to decoupled integration with back-end systems such as CRM and e-commerce systems.

24*7 Global Availability of AEM with Buddy AWS

A more Agile and Innovative requirement can fulfill by cloud transition. How innovation and how much Agile, in previous on-premise environment for any innovation need new infrastructure and more capital expenditure (Capex). Here again the golden combination of AWS and AEM will make things easier and agile. The AWS Cloud model gives you the agility to quickly spin up new instances on AWS, and the ability to try out new services without investing in large and upfront costs. One of the feature of AWS pay-for-what-you-use pricing model is become savior in these activities.

AWS Global Infrastructure available across 24 geographic regions around the globe, so enabling customers to deploy on a global footprint quickly and easily.

Major Security concerns handled with High-Compliance

Security is the major concern about any AEM website. AWS gifts these control and confidence for secure environment. AWS ensure that you will gain the control and confidence with safety and flexibility in secure cloud computing environment . AWS, provides way to improve ability to meet core security and compliance requirements with a comprehensive set of services and features. Compliance certifications and attestations are assessed by a third-party, independent auditor.

Running AEM on AWS provides customers with the benefits of leveraging the compliance and security capabilities of AWS, along with the ability to monitor and audit access to AEM using AWS Security, Identity and Compliance services.

Continue in part-2.......

[division-d]

How To Forecast and Calculate the ROI of SEO (With Template)

March 22, 2023

By: Dan Ansaldo, SEO Specialist

With the continued rise of AI and ChatGPT, constant algorithm updates, and the never-ending goal of beating the competition, understanding the ROI (return on investment) of SEO has arguably never been more important.

How do you know if your SEO is effective? How can you determine if it’s going to create positive ROI? Is it even possible to forecast like other marketing channels?

These are critical questions to ask and answer. Let’s dive in!

What is the ROI of SEO?

Return on Investment (ROI) is the monetary gain you receive from investing in Search Engine Optimization (SEO). The goal of SEO — and all marketing efforts for that matter — is to earn you (or your client) more money than what you spend.

When you receive more website traffic, conversions, and ultimately leads and sales from your SEO efforts, that’s the positive return coming into effect.

While SEO is very effective, and arguably the most effective digital marketing channel long term, it’s complicated to understand — especially when calculating SEO ROI or forecasting potential ROI.

So can it be done? Yes, but it can be a bit cumbersome at times.

Why It’s Important To Determine the ROI of SEO

Like any other business investment, it's crucial to determine the impact of your SEO campaigns. Understanding the effect is key to making the most of your SEO efforts. If left in the wrong hands, SEO can become nothing more than an expensive housekeeping service for your website.

But when in the right hands, a thorough SEO strategy can be a powerful tool that sets you (or your client) up as an authority in the industry and attracts invaluable, converting website traffic. Being cognizant of the cost and conversions stemming from SEO helps you better understand the impact SEO is having.

How To Calculate The ROI Of SEO

Calculating the ROI of SEO for Ecommerce sites is different from lead generation sites. No matter what kind of business you operate, this process starts with conversion tracking and a solid look at your Google Analytics account, so have that handy before moving on.

Identify Your SEO Expenditures

First, you need to identify your SEO expenditures. If you hired a freelancer or an agency to do your SEO for you, this is simple. Your SEO cost is the price you pay the freelancer/agency each month.

If you’re doing SEO in-house, you need to take all of the following into consideration:

Software/tools: Whether it be cloud-based or downloaded on your computer, every successful SEO needs their tools. Moz, Semrush, Surfer, Screaming Frog, ContentKing…the list goes on and on.

Content Production: If you have a copywriter in-house, calculate the time (and cost) it takes them to write each article. If you outsource, how much do you pay for your content?

Editing and Plagiarism: Do you use Grammarly or Hemmingway to edit your articles? How about running through CopyScape to check for plagiarism? These may be small costs, but they all add up.  

Graphics: If you use graphic or image software like Canva, Adobe, or iStock, you’ll want to account for these.

Misc: There are other SEO-related costs that can come up (speed optimizations, citation building, etc.), so make sure you track them all to make your ROI calculations as accurate as possible.

Set Up Conversions for Ecommerce Sites

The first thing you need to do for your Ecommerce site is set up conversions in Google Analytics. This allows you to capture the conversions occurring on your site. Once Ecommerce tracking is set up, you can see the overview of your sales data by going to the Conversions tab on the left navigation panel, then Ecommerce, then Overview if you still have Universal Analytics.

This is what that looks like:

Remember, Google is putting Universal Analytics to rest for good, so switch to GA4 as soon as possible if you have not done so.

If you are using GA4, then you would go to Reports, then Monetization, and finally Ecommerce purchases. Below is an example of Google’s online store. The chart and data will automatically sort by items viewed, largest to smallest, but you can select items purchased to see the items that have been purchased the most for the time frame.

Now, in GA4, click on the plus sign at the top next to “Item name” to add a filter, and filter to include Session source/medium. Then click google/organic (click apply) to see conversions coming from organic search or at least partially attributed to organic search.

Set Up Conversions for Lead Generation Sites

If you don’t sell items directly on your site, it can be a bit more challenging to know how much money comes from your site. The first step you need to do is create events in your Google Analytics account and then mark them as conversions. You also need to assign a value to each conversion. Here’s how you do that:

Identify your top conversion events (form submission, “call us today” button, “get a free quote” button, etc.)

Count how many of those conversion events/leads become paying customers

Calculate the average amount of money your customers spend

Divide the total revenue by the total number of conversions to get a value per conversion.

For example, let's say 100 people clicked on your “call us today” button in a given month. If you have that selected as a converting event, you get 100 conversions.

Of those 100 people that clicked, 10 became customers and spent $6000 collectively. That means on average, each “call us today” conversion was worth $60 ($6000 total revenue/ 100 conversions).

Now you can mark the “call us today” button with a $60 value. Repeat this process for the other conversions. When you’re done, you’ll have a nice list of conversions set.

If you don’t know how many conversions you get from each event (and thus can’t calculate the value of each conversion type), you’ll have to gather data for a couple months.

From this point on, you’ll be able to see how many conversions were attributed to organic search by going to the Advertising tab.

Calculate Your ROI!

Once you have all of the above information at your fingertips, it’s time to calculate! This is by far the easiest step. Here’s how you calculate your ROI:

SEO ROI = (Revenue From Organic Conversions - Cost of SEO Investment) / Cost of SEO Investment

Time for another hypothetical. Let’s say your revenue from organic conversions in one quarter was $80K and you spent $15K on SEO services. This would be your calculation:

($80K - $15K) / $15K = 4.33

Multiple 4.33 by 100 to get your percent, and your ROI from your SEO for that quarter was 433%. Not bad at all!

How To Forecast Potential ROI from SEO

Perhaps you are not investing in SEO at the moment (you probably should though) and you’re curious about what the potential ROI could be. Or, you need to calculate it for a potential client, here’s how you would go about forecasting potential ROI.

Disclaimer: This is a forecast, not a guarantee. Since there are many moving parts to the equation, the final ROI can be different from what you calculate.

Identify the Keyword Search Volume

The first step is to go to your favorite SEO tool (like Semrush) and look at the search volume for your target keyword. If you wanted to rank for “San Francisco SEO Company,” you’d plug that into Semrush and see that it is searched about 210 times per month.

Now, multiply that number by 0.276 because that’s the average click-through rate (CTR) of the number one organic ranking position in Google. That gives us 58 (rounding up).

That means if you rank #1 for that keyword on Google, you can assume you’ll get about 58 people coming to your website from that term each month.

Multiply 58 by your average conversion rate for all of your conversion events. Remember those from earlier? To get your average conversion rate, divide the number of paying customers by the number of leads/converting events.

Using the lead generation example from earlier, if 100 people total clicked on a converting event (form submission, “call us today” button, “get a free quote" button, etc.) in one month and 7 of those became paying customers, your conversation rate is 7% (7/100 = 0.07 x 100 = 7%).

If we multiply 58 (the number of monthly assumed visitors from the keyword “San Francisco SEO Company,”) by .07 or 7% (your average website conversion rate) you get 4.06. This is the average number of MONTHLY purchasers you can expect to gain from ranking #1 on Google.

Finally, multiply 4 (round down to the whole number) by your average order value (AOV) to get the potential income from that keyword on a monthly basis. For instance, if your average customer spends $5K monthly (not too bad for an SEO company) then your potential monthly revenue if you rank #1 for “San Francisco SEO Company” is about $20K (4 x $5K).

Annually that would be over $243,000 from a single keyword. Now do you see why SEO is so valuable?

Here is the ROI forecasting spreadsheet you can use to calculate the potential SEO ROI

Need Help With SEO?

If you need help with your SEO — as a business owner or an agency — shoot us a message. Whether you’re an Ecommerce business or a lead generation business, we can help you (or your client) gain visibility in the SERPs and take advantage of the compounding power of SEO.

READ OUR LAST ARTICLE: 5 Tips For Your Next Influencer Campaign

[kamruzamanimran35]

Bangladesh Top Digital Marketing Expert Reveals His Tips For surviving In The Digital Age

Introduction

Introduction: In this article, you'll learn about Bangladesh's top digital marketing expert and discover his tips for Surviving In The Digital Age. You'll also find out how to develop a successful online presence for your business.

How to Survive in The Digital Age.

The web is a great place to reach your target audience. By using the web to market, you can get your message out there to as many people as possible. You can also use digital marketing tools to help reach your target audience. These tools can help you design and send newsletters, make social media posts, or even create ads that are easy to read and understand.Use the Web to Reach Your target audience

Using the web to reach your target audience is one of the easiest ways to generate leads and sales. By creating a well-written website, uploading images and videos, and writing engaging content, you can create a strong online presence for yourself that will lead potential customers directly to your website or product. Additionally, by using search engine optimization (SEO) techniques, you can make sure your website appears high up in search results so that potential customers are more likely to visit it instead of another site.Use Digital Marketing Tools to Reach Your target audience

Digital marketing tools allow you to get more out of your marketing efforts than ever before. With technology at your fingertips, there are a variety of ways that you can use digital marketing tools in order to reach your target audienceand make sure that you’re getting the most out of every dollar spent on advertising and marketing services:

-Web analytics: This tool lets you track how users interact with your website – including how often they hit certain buttons or clicks – in orderto understand what aspects of your site are working best for them and adjust yours accordingly.

-Adobe Photoshop: Adobe Photoshop is a great tool for creating photos and graphics that can be used to market your product or service. You can use it to create logos, illustrations, and covers for your website or blog.

-Google AdWords: Google AdWords is a great way to place ads on different websites in order to reach a larger audience. You can target people based on their interests, location, or even age.

-Facebook Ads: Facebook Ads lets you target people based on their Facebook friends’ activity (such as likes and shares) in order to generate leads and sales from these friends.

Find the Right Platform to Sell Your Products.

One of the most important things you can do to sell your products on social media is to use it effectively. Use platforms like Facebook, Twitter, and LinkedIn to post relevant content and engage with your target audience. Be sure to use effective keywords and make sure your posts are easy to read and follow.Use Forums and Blogs to Spread Your Message

Forums and blogs are great places to share information about your product or service. Use them to engage with customers, answer questions, and discuss potential customers’ needs. You can also use these platforms to spread awareness about your product or service in a targeted way.Use Online Advertising to Reach Your target audience

Online advertising can be an effective way of reaching your target audience. You can use search engines or online directories to find companies that offer their products through online ads. When you place an ad online, be sure to target specific demographics such as age, gender, lifestyle interests, or job preferences so that you reach the right people for your product or service.

Make Use of Tools to Help You Sell Your Products.

To create a lasting and successful digital presence, you need to use a strong branding strategy. One way to go about this is to develop a unique and compelling brand. You can do this by using catchy slogans, creating interesting and engaging content, and using market-leading marketing technologies like social media and search engine optimization (SEO).Use a good sales team

The best way to sell your products is to have a good sales team. Your sales representatives should be knowledgeable about your product and the industry in which it fits. They should also be able to generate leads for you quickly and efficiently – something that’s often hard to do on your own.Use the latest marketing technologies

It’s also important to use the latest marketing technologies when selling your products. This includes using online advertising, tracking data from customers, or both. By doing so, you can get more out of each sale and ensure that your products remain topofthelinechoice for customers over time.

How to Make Use of the Internet to Survive in The Digital Age.

Many people today rely on the internet for information about their products and services. To find information about your product, start by searching the internet for reviews or ratings online. Use online reviews to form a opinion of your product, and then use that information to improve your marketing strategy.Use the Internet to find information about your target audience

Likewise, you can use the internet to research your target audience. Look through websites like Forrester or social media platforms like Twitter and LinkedIn to identify potential customers and investors. Then, use those sources of information to develop a marketing strategy that will resonate with them.Use the Internet to find information about your business

In addition to researching your target audience and marketing strategy, it’s important to consider using the internet as a source of business information too. Check out websites like Google Sheets or Bloomberg LP’s website for current trends in businessrelated topics. And if you want even more tips on how to survive in The Digital Age, take a look at our article on how to make use of social media for marketing purposes.

Use the Internet to Survive in The Digital Age.

Some products that can be sold online include travel insurance, clothing, and software. To sell your products, you’ll need to use the internet to find information about your product and target audience. You can also use the internet to find information about your competition and find ways to differentiate your product from theirs.

For example, if you sell a travel insurance product, you could look on websites like Orbitz or Expedia to learn about popular travel destinations and how best to visit them on a budget. Additionally, you could research airfare rates and find websites that offer deals that may save you money.Use the Internet to find information about your products

Another way to sell your products is by using the internet to find information about them. For example, you could use Google search or Yahoo! search to explore different websites related to your product or target audience. Additionally, you could use Google Earth or other mapping programs to visualize how your product would look on actual physical items. This will help you understand what customers are thinking about your product and whether or not they are interested in purchasing it.Use the Internet to find information about your target audience

Another way of selling products online is by using the internetto find information about your target audience. For example, if you sell clothing online, you could look into website such as Zara or H&M for advice on which clothes are most popular among certain demographics (e.g., women). You can also research which stores carry your product and compare prices with other stores in order see if there is a better deal for you out there.

Conclusion

In The Digital Age, it's important to survive by using the Internet to sell your products and reach your target audience. By using digital marketing tools and a strong branding strategy, you can make use of the web to reach your target audience and survive in this competitive environment.

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Digital Experience Platform Market: Enhancing Customer Interactions and Personalization

The Digital Experience Platform Market is rapidly transforming industries worldwide, revolutionizing the way businesses operate and consumers interact with technology. With a surge in innovation and an increasing number of applications, the Digital Experience Platform Market is poised to reshape the global market landscape. This report delves into the intricate details of the Digital Experience Platform Market, exploring its current status, growth prospects, key players, challenges, and future trends.

Download a detailed overview: https://www.skyquestt.com/sample-request/digital-experience-platform-market 

Digital Experience Platform Market size was valued at USD 12.21 billion in 2022 and is poised to grow from USD 13.43 billion in 2023 to USD 28.79 billion by 2031, growing at a CAGR of 10% during the forecast period (2024-2031).

Key Drivers of Market Growth

Technological Innovations: Emerging technologies such as [list technologies, e.g., AI, IoT, blockchain] are propelling the Digital Experience Platform Market forward, enabling new applications and efficiencies.

Rising Consumer Demand: Increasing consumer expectations for [relevant benefits, e.g., security, convenience, efficiency] are pushing companies to innovate.

Strategic Partnerships and Investments: The influx of capital and strategic collaborations between tech giants and startups is fostering innovation and market expansion.

Government Initiatives and Regulations: Supportive policies and regulations are creating a favorable environment for the growth of the Digital Experience Platform Market.

Key Market Players

The competitive landscape of the Digital Experience Platform Market is populated by both established giants and innovative startups. Key players include:

Salesforce.com, Inc.

Adobe Inc.

Oracle Corporation

SAP SE

Sitecore

Acquia, Inc.

IBM Corporation

Microsoft Corporation

Shopify Plus

Episerver AB

Progress Software Corporation

OpenText Corporation

Liferay, Inc.

Kentico Software

Challenges Facing the Market

Despite its robust growth, the Digital Experience Platform Market faces several challenges that could hinder its potential:

Technological Barriers: Issues such as [list barriers, e.g., data security, interoperability] continue to pose significant hurdles.

Regulatory Uncertainty: Navigating varying regulations across regions can be complex and costly.

High Implementation Costs: Initial investment costs for adopting [relevant technology] can be prohibitive for some businesses.

View report summary and Table of Contents (TOC): https://www.skyquestt.com/report/digital-experience-platform-market 

Segments covered in Digital Experience Platform Market are as follows: 

Component

Platform ( Web Content Management, Digital Asset Management, Product Information Management, Analytics, Artificial Intelligence, and Machine Learning, and Others), and Services (Professional Service ( Consulting, Support and Maintenance, Training ), Managed Services)

Deployment Type

Cloud, and On-premises

Vertical

Retail, BFSI, Travel & Hospitality, IT & Telecom, Healthcare, Manufacturing, Media and Entertainment, Public Sector, and Others

Emerging Trends

The future of the Digital Experience Platform Market is defined by exciting trends that promise to revolutionize the industry:

AI Integration: The growing role of AI in enhancing operational efficiency and decision-making.

Sustainability Focus: A shift towards eco-friendly solutions and sustainable practices within the market.

Personalization: Increased emphasis on tailored solutions to meet specific consumer and business needs.

Contact:

Mr. Jagraj Singh

Skyquest Technology

1 Apache Way, Westford,

Massachusetts 01886

USA (+1) 351-333-4748

Visit Our Website: https://www.skyquestt.com/

[magneto-8]

Building a Seamless Customer Journey with Adobe Commerce: Best Practices

The blog delves into the importance of enhancing customer experience in the existing environment. The contribution of Adobe Commerce in providing solutions for engaging experiences on different levels is evident. To retain and gain customer loyalty as well as achieve the organization’s goals, the blog offers practical tips on speed optimization, personalization, and understanding of customer behavior.

How to Build a Seamless Customer Journey with Adobe Commerce Best Practices

Let us go over some of these golden tips that will help in leveraging the active platform so that the consumers do not experience any friction from initiating to completing the purchase.

Determine the Consumers Purchase Journey

In any business, the first step is to know the customer journey. You must also identify how many stages your customers might go through to improve it. Such stages typically include awareness, deliberation, acquisition, and post-acquisition. Thus, the companies can outline these steps. They can also pinpoint key points to interact with clients for the best effect.

A recent survey found that consumer behavior is fragile. Eighty-six percent of consumers would never return to a brand following two negative encounters. It raises the importance of positive, helpful experiences at all stops to a whole new level. Brands must focus on these cases. They will cultivate client loyalty by meeting and surpassing their expectations

Image Link

Capitalize on Data for Personalization

Now, the selling industry is so aggressive that consumers expect more from products. So, it is vital to personalize. It should come as no surprise that Adobe Commerce benefits businesses. It lets them efficiently capture and analyze their customers' purchasing behavior. Businesses can generate extremely customized buyer profiles with the aid of Adobe Analytics and Adobe Customer Journey Analytics. Recent surveys indicate that 76% of customers are angry when such attention is lacking.

Apply Omnichannel Strategy Where Needed 

Devices powered by Adobe Commerce make it easy for organizations to deliver enhanced customer experience by blending different interfaces such as social media, in-store, and online mediums. As a result, an experience-oriented model allows seamless channel switching without contextual disruptions. The alignment of information across all other concerned platforms increases the satisfaction of customers and ease of business, allowing for a large client base.

Enhances Speed

Generally, there are expectations of instant feedback and solutions from clients in this fast-paced world of business. Salesforce research indicated that 83% of the population expects that all brand-related interactions should take place at lightning speed. Increasing the speed of reactions is a matter of making the first things automated. Robots making real-time queries via chat will enable human service agents to perform administrative duties or handle intelligent queries, maintaining clients' satisfaction with instant responses.

Improve by Feedbacks

Suppose at any stage you intend to know how well you are able to address customer needs. In that case, it is necessary to gather feedback from the customers continuously. Adobe Commerce has tools for collecting customer feedback and survey data. By looking at this input, companies can identify shortcomings.

If many consumers need help to complete the checkout, it should be more straightforward. Such issues will likely increase cart abandonment. But it can be minimized by solving them quickly.

Engage with Customer After Sales

It does not end with the consumer making a purchase and the need to communicate with the consumer arises so that you are able to build loyalty. Using these capabilities, it’s possible to send a follow-up email with recommendations or reminders related to past transactions. You can always keep your customers and get them to come back again and again by nurturing them and adding value even after the transaction has taken place.

Image Link

Conclusion

It is essential to keep in mind what your customers want at all the touchpoints in the journey when creating their experience with Adobe Commerce. Using data to enhance customer experiences increases retention and outgrows competition; companies can launch unique experiences by targeting loyalty and growth through utilizing personalization, omnichannel strategy, enhancements in speed, consistent feedback mechanisms, post-purchase engagement, and working with an Adobe Commerce partner.

[logiusxcju]

San Jose: The Home of Next-iteration Programmatic Advertising Solutions.

Introduction

San Jose, California is a metropolis that has long been regular for its technological thoughts and developments. As the capital of Silicon Valley, it's miles primarily often known as the "Tech Capital of the World." With a thriving industry atmosphere and a highly trained staff, San Jose has was a hub for businesses seeking to make their mark inside the electronic promotion enterprise. In this text, we're going to discover why San Jose is the house of subsequent-era programmatic advertising recommendations and the way it has frequent itself as a frontrunner on this container.

San Jose: The Home of Next-new release Programmatic Advertising Solutions.

San Jose's repute as the home of subsequent-era programmatic advertisements treatments could be attributed to quite a few key motives. Firstly, the city is domicile to a number of the world's SEO San Jose finest generation companies, together with Google, Facebook, and Adobe. These organisations have invested closely in study and trend to create ultra-modern promotion applied sciences which can be revolutionizing the business.

Additionally, San Jose benefits from its proximity to true-tier educational establishments like Stanford University and UC Berkeley. These universities allure some of the brightest minds in technologies and grant an ambiance conducive to innovation. Many graduates go directly to paintings for regional corporations or beginning their personal ventures, extra fueling the development of programmatic merchandising recommendations in San Jose.

The town's supportive commercial enterprise ambiance and get admission to to mission capital additionally play a sizable position in its good fortune as a https://www.google.com/maps/d/edit?mid=1F85Acy9NLvZrn3cT7ZBFz7RIAIF-8Yo&usp=sharing hub for programmatic ads ideas. San Jose supplies such a lot of tools for startups and marketers, consisting of incubators, accelerators, and networking pursuits. This surroundings allows for services to thrive and allure funding, ultimate to steady advancements in programmatic promotion technologies.

FAQs about San Jose: The Home of Next-new release Programmatic Advertising Solutions. 1. What makes San Jose a super place for programmatic merchandising suggestions?

San Jose's specified combination of technological experience, access to skillability, and a supportive industry ecosystem makes it an ideal area for programmatic promotion recommendations. The urban's proximity to leading technology organizations and suitable-tier academic associations fosters collaboration and innovation, although its entrepreneurial environment presents startups with the assets they need to succeed.

2. How have businesses in San Jose contributed to next-generation programmatic advertising and marketing recommendations?

Companies in San Jose were at the leading edge of coming up subsequent-generation programmatic advertising and marketing ideas. Through intensive examine and trend efforts, those organisations have created complex algorithms, laptop studying units, and knowledge analytics instruments that optimize advert targeting, delivery, and functionality. Their recommendations have transformed the approach advertisers attain their goal audiences and maximize their return on funding.

three. What function do academic associations play in San Jose's leadership in programmatic merchandising?

Educational establishments like Stanford University and UC Berkeley play a central role in San Jose's management in p

[webiatorspvtltd]

Unlock Your Business Potential with Adobe Commerce Development from Webiators Technologies Pvt Ltd

In today’s rapidly evolving digital landscape, having a robust e-commerce platform is crucial for businesses striving to stay ahead of the competition. Adobe Commerce Development offers a powerful solution for companies looking to enhance their online presence and drive growth. At Webiators Technologies Pvt Ltd, we specialize in delivering top-notch Adobe Commerce Development services tailored to meet your specific business needs.

Why Choose Adobe Commerce Development?

Adobe Commerce, formerly known as Magento, is a leading e-commerce platform renowned for its flexibility, scalability, and feature-rich capabilities. It provides businesses with the tools to create highly customized online stores that not only attract customers but also keep them engaged. With Adobe Commerce, you can enjoy a seamless shopping experience, advanced analytics, and an array of marketing tools designed to boost your sales and streamline operations.

Why Webiators Technologies Pvt Ltd?

At Webiators Technologies Pvt Ltd, we pride ourselves on being a premier provider of Adobe Commerce Development services. Our team of skilled developers and e-commerce experts is dedicated to helping you unlock the full potential of Adobe Commerce. Here’s why partnering with us can make a difference:

Tailored Solutions: We understand that every business is unique. Our approach to Adobe Commerce Development involves creating customized solutions that align with your specific business goals and requirements.

Expertise and Experience: With years of experience in Adobe Commerce Development, our team possesses the technical know-how and industry insights to deliver high-quality results. We stay updated with the latest trends and updates in the Adobe Commerce ecosystem to ensure your store remains competitive.

End-to-End Services: From initial consultation and design to development, implementation, and ongoing support, Webiators Technologies Pvt Ltd offers a comprehensive range of services. We manage every aspect of your Adobe Commerce project, allowing you to focus on running your business.

Enhanced Performance: Our Adobe Commerce Development services are designed to optimize the performance of your online store. We focus on creating fast, responsive, and secure e-commerce sites that provide a superior user experience.

Customer-Centric Approach: At Webiators Technologies Pvt Ltd, we prioritize your satisfaction. We work closely with you throughout the development process to ensure that your vision is realized and your expectations are met.

Transform your e-commerce business with Adobe Commerce Development by Webiators Technologies Pvt Ltd. Contact us today to discuss how we can help you create an exceptional online store that drives growth and success.

Let Webiators Technologies Pvt Ltd be your partner in achieving e-commerce excellence with Adobe Commerce Development.

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Top 10 AI Certifications

Top 10 AI Certifications for 2024: Propel Your Career in Artificial Intelligence

Artificial Intelligence (AI) is transforming industries, from healthcare and finance to marketing and technology. As the demand for AI skills grows, obtaining a certification can be a game-changer for professionals looking to excel in this field. Here’s a rundown of the top 10 AI certifications for 2024, each offering unique skills and industry relevance. These certifications come from prestigious organizations like Microsoft, Cisco, AWS, Google, Adobe, IBM, and AI CERTs, placing you at the forefront of AI innovation.

Top 10 AI Certifications:

1. Microsoft Certified: Azure AI Engineer Associate

Introduction:

The Microsoft Certified: Azure AI Engineer Associate is designed for professionals who want to build, manage, and deploy AI solutions using Azure AI services. It covers a range of AI and machine learning tools, making it suitable for those seeking a comprehensive understanding of Azure’s AI capabilities.

Who Will Benefit:

AI engineers, data scientists, and developers looking to integrate AI into cloud-based applications.

Skills to Learn:

Implementing AI workloads on Azure

Integrating AI models into solutions

Natural Language Processing (NLP) and computer vision

Duration:

This certification requires around 30–40 hours of study and practical experience, followed by an exam.

More info on Azure AI Engineer Associate

2. AWS Certified Machine Learning — Specialty

Introduction:

AWS Certified Machine Learning — Specialty is an advanced certification that validates expertise in building, training, and deploying machine learning models on AWS. It’s ideal for professionals who want to specialize in machine learning within the AWS ecosystem.

Who Will Benefit:

Machine learning engineers, data scientists, and developers working on AI projects using AWS services.

Skills to Learn:

Building, training, and deploying ML models on AWS

Implementing scalable ML solutions

Deep learning and advanced data analytics

Duration:

The certification requires approximately 40–50 hours of study, along with hands-on experience, followed by an exam.

More info on AWS Machine Learning Specialty

3. AI+ Data™ — AI CERTs

Introduction:

AI+ Data™ by AI CERTs equips professionals with essential skills in data science and AI, focusing on practical applications in real-world scenarios. The course covers foundational to advanced topics, including data storytelling and machine learning, making it a comprehensive certification for AI enthusiasts.

Who Will Benefit:

Data scientists, AI engineers, business analysts, and anyone looking to integrate AI and data science into their workflow.

Skills to Learn:

Foundations of AI and machine learning

Advanced data analysis and visualization techniques

AI-driven decision-making and data storytelling

Duration:

This 8-week program includes hands-on projects, workshops, and practical labs to ensure comprehensive learning and application of AI in data science.

Use the coupon code NEWCOURSE25 to get 25% OFF on AI CERTS' certifications. Don't miss out on this limited-time offer! Visit this link to explore the courses and enroll today.

4. Google Professional Machine Learning Engineer

Introduction:

Google’s Professional Machine Learning Engineer certification is designed to validate a professional’s ability to design, build, and produce ML models on Google Cloud. It emphasizes hands-on experience with TensorFlow and other Google AI tools.

Who Will Benefit:

Machine learning engineers, data scientists, and developers working with Google Cloud’s AI services.

Skills to Learn:

Designing and building ML models using Google Cloud

Implementing ML pipelines with TensorFlow

Analyzing and optimizing ML models for performance

Duration:

The certification requires around 40 hours of study and hands-on practice, followed by an exam.

More info on Google Machine Learning Engineer

5. IBM AI Engineering Professional Certificate

Introduction:

IBM’s AI Engineering Professional Certificate provides a deep dive into AI and machine learning, including tools like TensorFlow, PyTorch, and IBM Watson. It’s perfect for professionals looking to implement AI solutions across various industries.

Who Will Benefit:

AI engineers, data scientists, and developers interested in using IBM’s AI tools and frameworks.

Skills to Learn:

Building and deploying AI models using TensorFlow and PyTorch

Understanding deep learning and neural networks

Implementing AI solutions with IBM Watson

Duration:

The certification takes approximately 3–6 months to complete, depending on your pace and prior experience with AI tools.

More info on IBM AI Engineering Certificate

6. Cisco Certified DevNet Professional

Introduction:

Cisco’s Certified DevNet Professional certification includes AI and machine learning concepts within the context of network automation. It’s ideal for network professionals who want to incorporate AI into their automation workflows.

Who Will Benefit:

Network engineers, software developers, and automation professionals interested in integrating AI and machine learning into network solutions.

Skills to Learn:

Implementing AI-driven network automation

Using machine learning for network security and performance analysis

Developing and deploying AI applications for networks

Duration:

The certification requires around 60 hours of study and hands-on labs, followed by exams.

More info on Cisco DevNet Professional

7. Certified Artificial Intelligence Practitioner (CAIP) — CertNexus

Introduction:

Certified Artificial Intelligence Practitioner (CAIP) by CertNexus provides a comprehensive overview of AI concepts and practices, from machine learning to deep learning. It focuses on applying AI techniques across various domains.

Who Will Benefit:

AI practitioners, data scientists, and IT professionals looking to implement AI solutions in diverse industries.

Skills to Learn:

Fundamentals of AI and machine learning

Implementing AI models and algorithms

Ethical considerations and AI governance

Duration:

The certification involves approximately 40 hours of study and hands-on practice, followed by an exam.

More info on CertNexus CAIP

8. Adobe Sensei Certification

Introduction:

Adobe Sensei Certification focuses on AI and machine learning within Adobe’s suite of products. It’s designed for creative professionals who want to leverage AI for automating tasks like image recognition, video editing, and content creation.

Who Will Benefit:

Graphic designers, video editors, and digital marketers looking to use AI for creative automation and optimization.

Skills to Learn:

Utilizing Adobe Sensei for image and video editing automation

AI-driven content creation and optimization

Implementing AI for marketing insights and audience targeting

Duration:

This certification typically requires around 20–30 hours of study, followed by practical assessments.

More info on Adobe Sensei

9. Artificial Intelligence Certification — Stanford University

Introduction:

Stanford University’s Artificial Intelligence Certification offers an in-depth exploration of AI, including natural language processing, robotics, and machine learning. It’s one of the most prestigious programs for professionals seeking advanced knowledge in AI.

Who Will Benefit:

AI researchers, engineers, and developers aiming for advanced roles in AI development and research.

Skills to Learn:

Advanced machine learning and neural networks

Robotics and AI in automation

Natural language processing and AI ethics

Duration:

The program duration varies, typically taking around 9–12 months to complete, with both online and in-person options.

More info on Stanford AI Certification

10. Deep Learning Specialization — Coursera

Introduction:

The Deep Learning Specialization on Coursera, offered by Andrew Ng, covers deep learning fundamentals, including neural networks, convolutional networks, and sequence models. It’s perfect for professionals looking to specialize in deep learning techniques.

Who Will Benefit:

AI and machine learning engineers, data scientists, and researchers focusing on deep learning applications.

Skills to Learn:

Building and training neural networks

Implementing convolutional and recurrent neural networks

Applying deep learning to computer vision and NLP

Duration:

This specialization takes approximately 3–4 months to complete, with flexible learning options.

More info on Deep Learning Specialization

The Growing Demand for AI Certifications

According to a 2023 report by Gartner, the demand for AI and machine learning skills has increased by 74% over the past four years. AI certifications not only validate your skills but also enhance your credibility and marketability in a rapidly evolving job market. Companies are seeking professionals who can effectively implement AI solutions to drive innovation and efficiency.

These top 10 AI certifications provide a pathway to mastering AI technologies, ensuring you stay ahead in this competitive field. Whether you’re a data scientist, developer, or AI enthusiast, these certifications offer the knowledge and skills needed to excel in various industries, from technology and healthcare to finance and marketing.

[maharghaideovate]

Data Analytics for Modern Marketing: How Symbiosis Specialization Prepares You

Symbiosis Distance Learning Center is among the best distance learning MBA colleges offering strong data analytics for marketing specialization in today's data-driven market. Thus, the course would help students acquire knowledge and take away tools they need in data-driven marketing, which keeps changing occasionally. Now, let us glance at how this best university for distance learning MBA trains its students for success in this important area.

1. Data Analytics Tools and Methods

The Symbiosis curriculum incorporates a wide scope of analytics tools and techniques that any marketer needs in today's time. It includes:

Statistical Analysis Software: The students are trained to apply advanced statistical analysis using R and SPSS. Hands-on experience with such tools helps the graduates manipulate heavy data and extract insight from them.

Data Visualization Tools: Tableau and Power BI are some tools from which practical project development creates proficiency. In turn, while working on those projects, students will learn how to create data-visualizing opportunities with striking signals to communicate effectively.

Machine Learning Platforms: TensorFlow and scikit-learn Solutions to predict the outcome. Applications to Customer Segmentation and Churn prediction are identified

Web Analytics Tool: The students are taught about Google Analytics and Adobe Analytics. At the end of this module, students would learn how to track website performance, user behavior, and conversion rate.

l Social Media Analytics: It includes tools like Hootsuite Insights and Sprout Social.

2. Data-Driven Decision Making

Symbiosis Distance Learning Center ensures that students can convert data insights into actionable marketing strategies. The following are covered:

Marketing Mix Modeling: This is where students learn about the effect of each marketing channel on sales and ROI. Optimizing the marketing budget across all channels. 

Customer Lifetime Value Analysis: Attention is sought toward the methods of calculating and estimating the lifetime value of customers. During this process, the student acquires the skill to use this metric in targeting more valuable customers and building better retention strategies. 

A/B Testing and Experimentation: Rigorous approach toward the design and analysis of marketing experiments. Emphasis on driving data-backed decisions on website design, email campaigns, and ad copy. 

Funnel Analysis: How to analyze and optimize the customer journey via marketing and sales funnels.

Guiding students to identify bottlenecks and act on them within the process of conversion.

3. Marketing using Predictive Analytics

As one of the top distance-learning colleges, Symbiosis focuses on the following areas:

Models for Churn Prediction: A description of the model's development process for identifying potential churn clients.

Talk about proactive retention tactics powered by data insights.

Demand forecasting: the process of projecting a product's or service's future demand.

Add exogenous factors to the model, such as seasonality and economic indices.

Recommendation systems: constructing algorithms based on individual product suggestions.

Predictive modeling is used to enhance and cross-sell products.

Lead scoring refers to methods for evaluating potential customers according to their propensity to convert.

Using CRM systems with predictive lead-scoring integration can increase sales efficiency.

4. Real-Life Application and Industry Relevance

The best university for a distance education MBA course ensures that with theoretical knowledge, practical applications are also instilled.

Case Studies:

Real problems of marketing analytics faced by leading companies in real life.

The students are made to understand how to apply the techniques of analytics to solve business problems of a high degree of complexity. 

Industry Partnerships: Marketing analytics firms provide interaction with students on current industry practices. Industry expert guest lectures have given an overview of emergent trends and technologies. 

Capstone Projects: Equips students with comprehensive marketing analytics projects using live data sets to give them an overall feel for challenges likely to be faced in professional life. 

With such a sound Data Analytics specialization, Symbiosis Distance Learning Center will definitely get its graduates leaping into the task of fulfilling onerous analytical demands as dictated by modern-day marketing roles.

Conclusion

From technical skills, strategic thinking, and ethical considerations, this would mean that this program stands apart and stands among the top colleges offering a distance MBA. Gradually, the graduates from Symbiosis Distance Learning Centre are all set to lead this new era in marketing analytics with critical competencies and knowledge in transforming data into actionable marketing strategies. This is one of those reasons why Symbiosis is considered a university for the Best MBA distance education in the field of data-driven marketing.

[arnav-malhotra-blogs]

Leverage Adobe Analytics for Smarter Business Strategies – Partner with EnFuse Solutions Now!

Transform your business strategy with EnFuse Solutions’ Adobe Analytics services. Harness comprehensive data insights, enhance marketing precision, and fuel your growth. Their expertise in Adobe Analytics will guide you in making informed decisions and effectively achieving your business goals.

Experience data excellence with EnFuse’s Adobe Analytics services —reach out now: https://www.enfuse-solutions.com/services/development-and-integration-support/adobe-analytics/

[colinwilson11]

The Emergence Of Australia Podcasting  In Business Landscape

Podcasting has witnessed tremendous growth over the past few years in Australia. According to recent surveys, one in three Australians now listen to podcasts on a regular basis. This reflects a massive increase from just 10% regular listeners in 2015. The popularity of podcasts has surged among both personal and professional users. More and more Australian businesses are realizing the potential of podcasts to connect with customers and promote their brands.

Rise Of Podcasts For Business

Several Australian companies in Australia Podcasting  have started producing business podcasts focused on skills, thought leadership and networking. These podcasts help businesses share expertise, spark new ideas and enable two-way interactions with other professionals. Some examples include 'StartUpMuster' by StartupAus, 'Women in Business' by Westpac, and 'HQ Masters' by Hays recruiting agency. Such podcasts open new channels for businesses to authentically engage target audiences and position themselves as  leaders. The business podcast genre is growing steadily and bringing more opportunities for brands.

Podcasting For Lead Generation

Many businesses have found podcasts to be an effective lead generation tool. Podcasts allow promoting products/services to a qualified listener base in an entertaining format. Listeners who enjoy the content are highly likely to engage further with the hosting brand. Business podcasts can include calls-to-action asking listeners to sign up for email lists, download resources or schedule consultations. Podcast advertisements and sponsored segments also provide revenue opportunities for hosts. With strong messaging and promotion, podcasts can drive measurable leads and sales for B2B as well as B2C companies.

Using Podcasts For Employee Communications

Some forward-thinking businesses like Atlassian and Canva have started internal podcasts for updating and engaging employees across locations. These 'all-hands' podcasts keep staff informed about company updates, strategy discussions and cultural initiatives—without needing physical gatherings. They showcase role models through interviews and spread inspirational messages. Podcasts personalize the employee experience, foster bonding over shared interests and boost workplace collaboration. With remote and flexible work gaining prominence, internal podcasts effectively maintain connections within distributed workforces.

Platforms And Technology For Australia Podcasting

While iPod/iPhone paved the way initially, podcast platforms have diversified today. Popular options for creating, hosting and distributing podcasts are Anchor, Buzzsprout, Captivate, SoundCloud, YouTube and dedicated podcast apps. Audio editing software like Adobe Audition and GarageBand enable easy production. Business podcasts can leverage analytics from platforms to track stats like downloads, locations and engagement. They provide monetization support through sponsorships, paid subscriptions and tip jars. Technologies like artificial intelligence are enhancing podcast experiences through smart transcriptions, translations and personalized recommendations.

Podcasting Challenges And Growth Drivers

The main challenge for podcasting adoption in businesses remains the time commitment required for consistent, high-quality content production. However, factors like growing listenership demographics, proliferation of connected devices, 5G networks and VR/AR applications will continue fueling the rise of podcasting. As more  sectors recognize its diverse applications, demand for specialized podcast services and third-party content creation is bound to increase. With proper strategic focus and investment, podcasting holds immense untapped potential to power business communications and bolster brands across Australia podcasting in the coming years.

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About Author:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)

*Note: 1. Source: Coherent Market Insights, Public sources, Desk research 2. We have leveraged AI tools to mine information and compile it