#adobe analytics services

[codilarmarketplace]

Adobe Analytics Consulting Services | Codilar

Codilar is a leading provider of Adobe Analytics consulting services, helping businesses unlock the power of data to drive growth and make informed decisions. With a team of certified Adobe Analytics experts, Codilar specializes in custom implementations, data integration, and actionable insights.

Their tailored approach ensures that businesses can track key performance metrics, optimize marketing strategies, and enhance customer experiences.

Codilar’s deep industry experience, combined with a focus on data security and compliance, makes them a trusted partner for businesses looking to maximize their investment in Adobe Analytics.

[jcmarchi]

Amazon Bedrock gains new AI models, tools, and features

New Post has been published on https://thedigitalinsider.com/amazon-bedrock-gains-new-ai-models-tools-and-features/

Amazon Bedrock gains new AI models, tools, and features

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Amazon Web Services (AWS) has announced improvements to bolster Bedrock, its fully managed generative AI service.

The updates include new foundational models from several AI pioneers, enhanced data processing capabilities, and features aimed at improving inference efficiency.

Dr Swami Sivasubramanian, VP of AI and Data at AWS, said: “Amazon Bedrock continues to see rapid growth as customers flock to the service for its broad selection of leading models, tools to easily customise with their data, built-in responsible AI features, and capabilities for developing sophisticated agents.

“With this new set of capabilities, we are empowering customers to develop more intelligent AI applications that will deliver greater value to their end-users.”

Amazon Bedrock expands its model diversity

AWS is set to become the first cloud provider to feature models from AI developers Luma AI and poolside, while also incorporating Stability AI’s latest release.

Through its new Amazon Bedrock Marketplace, customers will have access to over 100 emerging and specialised models from across industries, ensuring they can select the most appropriate tools for their unique needs.

Luma AI’s Ray 2 

Luma AI, known for advancing generative AI in video content creation, brings its next-generation Ray 2 model to Amazon Bedrock. This model generates high-quality, lifelike video outputs from text or image inputs and allows organisations to create detailed outputs in fields such as fashion, architecture, and graphic design. AWS’s presence as the first provider for this model ensures businesses can experiment with new camera angles, cinematographic styles, and consistent characters with a frictionless workflow.

poolside’s malibu and point

Designed to address challenges in modern software engineering, poolside’s models – malibu and point – specialise in code generation, testing, documentation, and real-time code completion. Importantly, developers can securely fine-tune these models using their private datasets. Accompanied by Assistant – an integration for development environments – poolside’s tools allow engineering teams to accelerate productivity, ship projects faster, and increase accuracy.

Stability AI’s Stable Diffusion 3.5 Large  

Amazon Bedrock customers will soon gain access to Stability AI’s text-to-image model Stable Diffusion 3.5 Large. This addition supports businesses in creating high-quality visual media for use cases in areas like gaming, advertising, and retail.  

Through the Bedrock Marketplace, AWS also enables access to over 100 specialised models. These include solutions tailored to fields such as biology (EvolutionaryScale’s ESM3 generative model), financial data (Writer’s Palmyra-Fin), and media (Camb.ai’s text-to-audio MARS6).

Zendesk, a global customer service software firm, leverages Bedrock’s marketplace to personalise support across email and social channels using AI-driven localisation and sentiment analysis tools. For example, they use models like Widn.AI to tailor responses based on real-time sentiment in customers’ native languages.

Scaling inference with new Amazon Bedrock features

Large-scale generative AI applications require balancing the cost, latency, and accuracy of inference processes. AWS is addressing this challenge with two new Amazon Bedrock features:

Prompt Caching

The new caching capability reduces redundant processing of prompts by securely storing frequently used queries, saving on both time and costs. This feature can lead to up to a 90% reduction in costs and an 85% decrease in latency. For example, Adobe incorporated Prompt Caching into its Acrobat AI Assistant to summarise documents and answer questions, achieving a 72% reduction in response times during initial testing.  

Intelligent Prompt Routing

This feature dynamically directs prompts to the most suitable foundation model within a family, optimising results for both cost and quality. Customers such as Argo Labs, which builds conversational voice AI solutions for restaurants, have already benefited. While simpler queries (like booking tables) are handled by smaller models, more nuanced requests (e.g., dietary-specific menu questions) are intelligently routed to larger models. Argo Labs’ usage of intelligent Prompt Routing has not only improved response quality but also reduced costs by up to 30%.

Data utilisation: Knowledge bases and automation

A key attraction of generative AI lies in its ability to extract value from data. AWS is enhancing its Amazon Bedrock Knowledge Bases to ensure organisations can deploy their unique datasets for richer AI-powered user experiences.  

Using structured data 

AWS has introduced capabilities for structured data retrieval within Knowledge Bases. This enhancement allows customers to query data stored across Amazon services like SageMaker Lakehouse and Redshift through natural-language prompts, with results translated back into SQL queries. Octus, a credit intelligence firm, plans to use this capability to provide clients with dynamic, natural-language reports on its structured financial data.  

GraphRAG integration 

By incorporating automated graph modelling (powered by Amazon Neptune), customers can now generate and connect relational data for stronger AI applications. BMW Group, for instance, will use GraphRAG to augment its virtual assistant MAIA. This assistant taps into BMW’s wealth of internal data to deliver comprehensive responses and premium user experiences.

Separately, AWS has unveiled Amazon Bedrock Data Automation, a tool that transforms unstructured content (e.g., documents, video, and audio) into structured formats for analytics or retrieval-augmented generation (RAG). Companies like Symbeo (automated claims processing) and Tenovos (digital asset management) are already piloting the tool to improve operational efficiency and data reuse.

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The expansion of Amazon Bedrock’s ecosystem reflects its growing popularity, with the service recording a 4.7x increase in its customer base over the last year. Industry leaders like Adobe, BMW, Zendesk, and Tenovos have all embraced AWS’s latest innovations to improve their generative AI capabilities.  

Most of the newly announced tools – such as inference management, Knowledge Bases with structured data retrieval, and GraphRAG – are currently in preview, while notable model releases from Luma AI, poolside, and Stability AI are expected soon.

See also: Alibaba Cloud overhauls AI partner initiative

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including Intelligent Automation Conference, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: ai, Amazon, amazon web services, artificial intelligence, aws, bedrock, models

[surekhatechnology]

Hire expert Adobe Analytics Developers

Looking to enhance your data analytics capabilities? Hire expert Adobe Analytics developers to unlock valuable insights, optimize your marketing strategies, and drive business growth with precision. 

[ivedatadriven]

Driving Revenue Growth: How Adobe Campaign Standard Implementation Can Boost Your Sales

Are you ready to unlock the secret to driving revenue growth and skyrocketing your sales? Look no further than Adobe Campaign Standard Implementation! In today's competitive market, businesses are constantly searching for ways to stand out and leave a lasting impression on their customers.

With Adobe Campaign Standard, you have the power to transform your marketing strategy into a well-oiled machine that generates impressive results. Join us as we dive deep into the world of Adobe Campaign Standard Implementation and discover how it can revolutionize your sales game plan. Get ready for an exciting journey filled with insights, tips, and tricks that will take your revenue growth to new heights!

Benefits of Implementing Adobe Campaign Standard

Adobe Campaign Standard provides a number of benefits for businesses looking to boost their sales. First, it helps organizations to automate and personalize their marketing efforts at scale. This means that businesses can reach more customers with targeted messages that are more likely to convert into sales.

Additionally, Adobe Campaign Standard provides detailed reporting and analytics tools that help businesses track the performance of their marketing campaigns. This allows businesses to optimize their campaigns in real-time based on customer behavior and results. Adobe Campaign Standard integrates with other Adobe products, such as Adobe Experience Manager, making it easy to manage all of your digital marketing efforts in one place.

How to Get Started with Implementation

Adobe Campaign Standard implementation can be a daunting task, but with the right planning and execution, it can be a powerful tool to help boost your sales. Here are a few tips to get you started:

1. Define your objectives and target audience. What are you looking to achieve with Adobe Campaign Standard? Who is your target audience? Defining your objectives and target audience upfront will help you plan and execute your implementation more effectively.

2. Assemble your team. Depending on the size and scope of your project, you may need help from multiple teams or departments within your organization. Assemble your team early on and make sure everyone is clear on their roles and responsibilities.

3. Plan your timeline. Implementation can be a complex and time-consuming process, so it's important to plan ahead. Work with your team to establish milestones and deliverables, and make sure everyone is aware of the timeline.

4. Set up your environment. Before you can start using Adobe Campaign Standard, you'll need to set up your environment, including installing the software and configuring settings for things like authentication, email delivery, and integration with other systems.

5. Create your content. Once you've set up your environment, you're ready to start creating content in Adobe Campaign Standard. This includes things like building campaigns, designing emails, and creating landing pages.

6. Test and launch. Before you launch any campaigns, it's important to test everything

Click Here: Best practices for Adobe Campaign Standard implementation

Best Practices for Leveraging Adobe Campaign Standard

Adobe Campaign Standard is a powerful marketing tool, but it's only as effective as the strategies and processes you put in place to leverage it. Here are some best practices for getting the most out of your Adobe Campaign Standard implementation:

1. Define Your Goals

Before you even begin using Adobe Campaign Standard, take some time to define your marketing goals. What are you trying to achieve? How will you measure success? Once you have a clear understanding of your goals, you can develop targeted campaigns that are more likely to drive results.

2. Segment Your Lists

One of the great things about Adobe Campaign Standard is that it allows you to segment your lists according to various criteria. This means you can create highly personalized campaigns that are more likely to resonate with each individual recipient. Take advantage of this feature by segmenting your lists and tailoring your messages accordingly.

3. Create Compelling Content

Your content is what will ultimately persuade people to take the desired action, so it's important that it's compelling and relevant. Keep your audience in mind when creating content for your Adobe Campaign Standard campaigns, and make sure each piece is designed to deliver value.

4. Test, Test, Test!

Never launch a campaign without first testing it thoroughly. Send test emails to yourself and other members of your team to check for any potential issues or glitches. Pay attention to how the campaign looks on different devices and browsers, and make sure all

Measuring Success of Your Adobe Campaign Standard Implementation

There are a few key ways to measure the success of your Adobe Campaign Standard implementation. One is to look at the overall health of your marketing campaigns. Are they performing well? Are you seeing increased engagement and ROI? Another way to measure success is to look at how sales teams are using the tool.

Are they able to effectively segment and target their audiences? You can also measure success by looking at Adobe Campaign Standard's integration with other Adobe tools. Is data flowing smoothly between platforms? By evaluating these three areas, you can get a good sense of how well your implementation is going and where there may be room for improvement.

You can also look at analytics data to better understand how your campaigns are performing. Adobe Campaign Standard has reporting capabilities that allow you to track metrics such as opens, clicks, and conversions. This way, you can easily track the success of your campaigns and identify areas where you can improve. Additionally, by tracking customer lifetime value (CLV), you can get an idea of how successful campaigns are in terms of long-term engagement and ROI.

Conclusion

It is clear that with the implementation of Adobe Campaign Standard, businesses can expect to experience a boost in sales revenue. Not only does it automate marketing processes and help track customer data, but its integration capabilities also make it easier for companies to reach more customers.

With features such as automated campaigns and personalized emails, businesses are sure to get an edge in their industry. As such, investing in Adobe Campaign Standard is an effective way to drive revenue growth for any business.

Source: https://ive-data-driven.blogspot.com/2023/08/driving-revenue-growth-how-adobe.html

[xettle-technologies]

A Comprehensive Guide to Developing Custom E-Commerce Websites in 2024

In the dynamic landscape of web commerce development, building a custom e-commerce website has become essential for businesses seeking to establish a strong online presence and drive sales. As we navigate through 2024, the demand for unique, user-friendly, and feature-rich e-commerce platforms continues to grow. In this comprehensive guide, we'll explore the key steps and considerations involved in developing custom e-commerce websites, with insights from Xettle Technologies, a leading provider of innovative web commerce solutions.

Define Your Objectives and Requirements: The first step in developing a custom e-commerce website is to define your objectives and requirements. Consider factors such as your target audience, product range, business goals, and budget. Are you looking to create a sleek and modern storefront, or do you require advanced features such as inventory management, order tracking, and customer accounts? By clearly outlining your needs, you can ensure that your e-commerce website is tailored to meet your specific requirements.

Choose the Right E-commerce Platform: Selecting the right e-commerce platform is crucial for the success of your online store. Evaluate the features, scalability, customization options, and pricing of different platforms to find the one that best suits your needs. Popular options include WooCommerce, Shopify, Magento, and BigCommerce, each offering unique advantages depending on your business size and requirements. Xettle Technologies offers expertise in various e-commerce platforms and can assist you in selecting the ideal solution for your business.

Design a User-Centric Interface: The design of your e-commerce website plays a significant role in attracting and retaining customers. Aim for a clean, intuitive, and mobile-responsive interface that enhances the user experience. Incorporate high-quality images, clear navigation menus, and prominent calls-to-action to guide visitors through the purchasing process. Consider usability testing and feedback from real users to refine your design and optimize conversion rates. Xettle Technologies specializes in creating user-centric e-commerce interfaces that captivate audiences and drive engagement.

Implement Secure Payment Gateways: Security is paramount in e-commerce transactions to instill trust and protect sensitive customer information. Integrate secure payment gateways that comply with industry standards and encryption protocols, such as SSL/TLS encryption and PCI DSS compliance. Offer a variety of payment options, including credit cards, digital wallets, and alternative payment methods, to accommodate customer preferences. Xettle Technologies provides robust payment gateway integration services, ensuring seamless and secure transactions for your e-commerce website.

Optimize for Search Engines: To maximize visibility and drive organic traffic to your e-commerce website, it's essential to optimize it for search engines. Conduct keyword research, optimize product descriptions and metadata, and implement on-page SEO best practices to improve your website's ranking in search engine results pages (SERPs). Additionally, consider implementing structured data markup to enhance the visibility of your products in search engine listings. Xettle Technologies offers SEO services tailored to e-commerce websites, helping you achieve higher search engine rankings and attract qualified traffic.

Enable Analytics and Tracking: Track and analyze user behavior, sales performance, and website metrics to gain valuable insights into your e-commerce operations. Implement analytics tools such as Google Analytics or Adobe Analytics to monitor website traffic, conversion rates, and customer engagement. Utilize this data to identify opportunities for optimization, refine your marketing strategies, and enhance the overall performance of your e-commerce website. Xettle Technologies integrates advanced analytics and tracking capabilities into custom e-commerce websites, empowering businesses to make informed decisions and drive growth.

Ensure Scalability and Flexibility: As your business grows, your e-commerce website should be able to scale and adapt to accommodate increasing traffic and evolving requirements. Choose a flexible and scalable architecture that can support future growth and expansion. Regularly update and maintain your website to ensure optimal performance, security, and compatibility with emerging technologies. Xettle Technologies offers scalable web commerce development solutions that grow with your business and adapt to changing market dynamics.

In conclusion, developing a custom e-commerce website requires careful planning, strategic execution, and ongoing optimization. By defining your objectives, choosing the right platform, designing a user-centric interface, implementing secure payment gateways, optimizing for search engines, enabling analytics and tracking, and ensuring scalability and flexibility, you can create a successful online store that drives sales and enhances customer satisfaction. Partnering with a trusted provider like Xettle Technologies can help you navigate the complexities of web commerce development and achieve your e-commerce goals in 2024 and beyond.

[smvexperts7]

Understanding UX Design for Great User Experiences

Introduction

In today's digital age, user experience (UX) design plays a crucial role in the success of products and services, especially for web design and developers in California. It's about more than just creating visually appealing interfaces; it's about understanding user needs and crafting experiences that are intuitive, accessible, and delightful. Let’s get deep into the UX design process, exploring key principles, step-by-step guidelines, case studies, and more to help you create exceptional user experiences.

Understanding User Experience (UX)

UX design is all about putting the user first. It's about creating interfaces and interactions that are easy to use, enjoyable, and meet the needs of the people who will be using them. This requires empathy – the ability to put yourself in the shoes of the user and understand their goals, motivations, and pain points.

Key Principles of UX Design

Usability is at the heart of UX design. Interfaces should be intuitive and easy to navigate, allowing users to accomplish their tasks without confusion or frustration. Accessibility is also essential, ensuring that everyone, regardless of their abilities, can use the product effectively. Consistency helps users feel comfortable and confident as they move through the interface, while feedback loops allow for continuous improvement based on user input.

The UX Design Process: A Step-by-Step Guide

Research Phase: Before getting into design, it's essential to understand your users and the context in which they'll be using your product. This involves conducting user research to gather insights into their needs, preferences, and behaviors. Market analysis can also provide valuable information about competitors and industry trends.

Planning Phase: Once you have a clear understanding of your users, it's time to set goals and objectives for your project. This involves defining user personas – fictional representations of your target audience – and scenarios that illustrate how they might interact with your product.

Design Phase: With a solid foundation in place, it's time to start designing. This typically begins with information architecture – organizing the content and functionality of your product in a way that makes sense to users. From there, you'll move on to wireframing – creating low-fidelity, skeletal outlines of the interface – and prototyping – developing interactive mockups for user testing.

Testing Phase: Once you have a prototype, it's time to put it in front of real users and gather feedback. Usability testing allows you to observe how users interact with your design and identify any pain points or areas for improvement. This feedback is then used to iterate on the design, making refinements and enhancements based on user input.

Implementation Phase: With a finalized design, it's time to bring it to life. This involves collaborating closely with web developers in California to ensure that the design is implemented correctly and meets design standards. Quality assurance is also essential at this stage, ensuring that the final product is free of bugs and glitches.

Tools and Technologies for UX Design

UX designers have access to many tools and technologies to enhance their work. These range from wireframing and prototyping tools to analytics platforms and user testing software. Popular options like Adobe XD, Sketch, InVision, and Figma offer various features for different stages of the design process, aiding collaboration and efficiency.

Case Studies: Real-World Examples of Successful UX Design Processes

Airbnb: By leveraging data and insights about their users, Airbnb has been able to create a highly personalized experience that meets the needs of both hosts and guests. Features like personalized recommendations and smart search filters make it easy for users to find the perfect accommodation for their needs.

Spotify: With millions of songs at their fingertips, Spotify users need a seamless way to discover and enjoy music. Spotify's UX design focuses on simplicity and ease of use, with features like personalized playlists, curated recommendations, and intuitive navigation making it easy for users to find the music they love.

Challenges and Solutions in UX Design

While UX design can lead to incredible user experiences, it's not without its challenges. From balancing the needs of different user groups to navigating technical constraints and tight deadlines, there are many obstacles that UX designers may face. However, by staying focused on the needs of users, collaborating closely with cross-functional teams, and embracing a mindset of continuous learning and adaptation, these challenges can be overcome.

Conclusion

Creating exceptional user experiences is a complex and multifaceted process, but by following the principles and guidelines outlined in this article, you can set yourself up for success. By putting users first, embracing empathy, and leveraging the tools and technologies available, you can create products and services that not only meet the needs of your users but delight and inspire them as well. So, whether you're designing a website, mobile app, or physical product, remember that the key to success lies in understanding your users and creating experiences that resonate with them.

Frequently Asked Questions (FAQs)

1.      What is UX design, and why is it important?

UX design focuses on creating intuitive, accessible, and enjoyable interfaces and interactions for users.

It's important because it directly impacts user satisfaction, loyalty, and the success of products and services.

2.      What are some common misconceptions about UX design?

One misconception is that UX design is solely about aesthetics, but it encompasses various disciplines beyond visual design.

Another misconception is that UX design is only relevant to digital products, whereas it applies to any product or service that involves user interaction.

3.      How does UX design differ from UI design?

UX design focuses on understanding user needs and crafting experiences that meet those needs.

UI design, on the other hand, is about designing the actual interface – the visual elements users interact with.

4.      What are some best practices for conducting user research?

Clearly define research objectives and target audience before starting.

Utilize a variety of research methods such as surveys, interviews, and usability testing.

Analyze and synthesize collected data to uncover key insights informing design decisions.

[ajpandey1]

Amazon Web Service & Adobe Experience Manager:- A Journey together (Part-1)

In the world of digital marketing today, providing a quick, secure, and seamless experience is crucial. A quicker time to market might be a differentiation, and it is crucial to reach a larger audience across all devices. Businesses are relying on cloud-based solutions to increase corporate agility, seize new opportunities, and cut costs.

Managing your marketing content and assets is simple with AEM. There are many advantages to using AWS to run AEM, including improved business agility, better flexibility, and lower expenses.

AEM & AWS a Gift for you:-

We knows about AEM as market leader in the Digital marketing but AWS is having answer for almost all the Architectural concerns like global capacity, security, reliability, fault tolerance, programmability, and usability.

So now AEM become more powerful with the power of AWS and gaining more popularity than the on-premises infrastructure.

Limitless Capacity

This combination gives full freedom to scale all AEM environments speedily in cost effective manner, addition is now more easy, In peak traffic volume where requests are very huge or unknown then AEM instance need more power or scaling . Here friend AWS come in to picture for rescue as the on-demand feature allows to scale all workloads. In holiday season, sporting events and sale events like thanks giving etc. AWS is holding hand of AEM and say

"Hey don't worry I am here for you, i will not left you alone in these peak scenario"

When AEM require upgrade but worried about other things like downtime backup etc then also AWS as friend come and support greatly with its cloud capability. It streamlines upgrades and deployments of AEM.

Now it become easy task with AWS. Parallel environment is cake walk now, so migration and testing is much easier without thinking of the infrastructure difficulties.

Performance testing from the QA is much easier without disturbing production. It can be done in AEM production-like environment. Performing the actual production upgrade itself can then be as simple as the change of a domain name system (DNS) entry.

Sky is no limit for AEM with AWS features and Capabilities :

As a market leader AEM is used by customers as the foundation of their digital marketing platform. AWS and AEM can provide a lot of third part integration opportunity such as blogs, and providing additional tools for supporting mobile delivery, analytics, and big data management.

A new feature can be generated with AWS & AEM combination.Many services like Amazon Simple Notification Service (Amazon SNS), Amazon Simple Queue Service (Amazon SQS), and AWS Lambda, AEM functionality easily integrated with third-party APIs in a decoupled manner. AWS can provide a clean, manageable, and auditable approach to decoupled integration with back-end systems such as CRM and e-commerce systems.

24*7 Global Availability of AEM with Buddy AWS

A more Agile and Innovative requirement can fulfill by cloud transition. How innovation and how much Agile, in previous on-premise environment for any innovation need new infrastructure and more capital expenditure (Capex). Here again the golden combination of AWS and AEM will make things easier and agile. The AWS Cloud model gives you the agility to quickly spin up new instances on AWS, and the ability to try out new services without investing in large and upfront costs. One of the feature of AWS pay-for-what-you-use pricing model is become savior in these activities.

AWS Global Infrastructure available across 24 geographic regions around the globe, so enabling customers to deploy on a global footprint quickly and easily.

Major Security concerns handled with High-Compliance

Security is the major concern about any AEM website. AWS gifts these control and confidence for secure environment. AWS ensure that you will gain the control and confidence with safety and flexibility in secure cloud computing environment . AWS, provides way to improve ability to meet core security and compliance requirements with a comprehensive set of services and features. Compliance certifications and attestations are assessed by a third-party, independent auditor.

Running AEM on AWS provides customers with the benefits of leveraging the compliance and security capabilities of AWS, along with the ability to monitor and audit access to AEM using AWS Security, Identity and Compliance services.

Continue in part-2.......

[division-d]

How To Forecast and Calculate the ROI of SEO (With Template)

March 22, 2023

By: Dan Ansaldo, SEO Specialist

With the continued rise of AI and ChatGPT, constant algorithm updates, and the never-ending goal of beating the competition, understanding the ROI (return on investment) of SEO has arguably never been more important.

How do you know if your SEO is effective? How can you determine if it’s going to create positive ROI? Is it even possible to forecast like other marketing channels?

These are critical questions to ask and answer. Let’s dive in!

What is the ROI of SEO?

Return on Investment (ROI) is the monetary gain you receive from investing in Search Engine Optimization (SEO). The goal of SEO — and all marketing efforts for that matter — is to earn you (or your client) more money than what you spend.

When you receive more website traffic, conversions, and ultimately leads and sales from your SEO efforts, that’s the positive return coming into effect.

While SEO is very effective, and arguably the most effective digital marketing channel long term, it’s complicated to understand — especially when calculating SEO ROI or forecasting potential ROI.

So can it be done? Yes, but it can be a bit cumbersome at times.

Why It’s Important To Determine the ROI of SEO

Like any other business investment, it's crucial to determine the impact of your SEO campaigns. Understanding the effect is key to making the most of your SEO efforts. If left in the wrong hands, SEO can become nothing more than an expensive housekeeping service for your website.

But when in the right hands, a thorough SEO strategy can be a powerful tool that sets you (or your client) up as an authority in the industry and attracts invaluable, converting website traffic. Being cognizant of the cost and conversions stemming from SEO helps you better understand the impact SEO is having.

How To Calculate The ROI Of SEO

Calculating the ROI of SEO for Ecommerce sites is different from lead generation sites. No matter what kind of business you operate, this process starts with conversion tracking and a solid look at your Google Analytics account, so have that handy before moving on.

Identify Your SEO Expenditures

First, you need to identify your SEO expenditures. If you hired a freelancer or an agency to do your SEO for you, this is simple. Your SEO cost is the price you pay the freelancer/agency each month.

If you’re doing SEO in-house, you need to take all of the following into consideration:

Software/tools: Whether it be cloud-based or downloaded on your computer, every successful SEO needs their tools. Moz, Semrush, Surfer, Screaming Frog, ContentKing…the list goes on and on.

Content Production: If you have a copywriter in-house, calculate the time (and cost) it takes them to write each article. If you outsource, how much do you pay for your content?

Editing and Plagiarism: Do you use Grammarly or Hemmingway to edit your articles? How about running through CopyScape to check for plagiarism? These may be small costs, but they all add up.  

Graphics: If you use graphic or image software like Canva, Adobe, or iStock, you’ll want to account for these.

Misc: There are other SEO-related costs that can come up (speed optimizations, citation building, etc.), so make sure you track them all to make your ROI calculations as accurate as possible.

Set Up Conversions for Ecommerce Sites

The first thing you need to do for your Ecommerce site is set up conversions in Google Analytics. This allows you to capture the conversions occurring on your site. Once Ecommerce tracking is set up, you can see the overview of your sales data by going to the Conversions tab on the left navigation panel, then Ecommerce, then Overview if you still have Universal Analytics.

This is what that looks like:

Remember, Google is putting Universal Analytics to rest for good, so switch to GA4 as soon as possible if you have not done so.

If you are using GA4, then you would go to Reports, then Monetization, and finally Ecommerce purchases. Below is an example of Google’s online store. The chart and data will automatically sort by items viewed, largest to smallest, but you can select items purchased to see the items that have been purchased the most for the time frame.

Now, in GA4, click on the plus sign at the top next to “Item name” to add a filter, and filter to include Session source/medium. Then click google/organic (click apply) to see conversions coming from organic search or at least partially attributed to organic search.

Set Up Conversions for Lead Generation Sites

If you don’t sell items directly on your site, it can be a bit more challenging to know how much money comes from your site. The first step you need to do is create events in your Google Analytics account and then mark them as conversions. You also need to assign a value to each conversion. Here’s how you do that:

Identify your top conversion events (form submission, “call us today” button, “get a free quote” button, etc.)

Count how many of those conversion events/leads become paying customers

Calculate the average amount of money your customers spend

Divide the total revenue by the total number of conversions to get a value per conversion.

For example, let's say 100 people clicked on your “call us today” button in a given month. If you have that selected as a converting event, you get 100 conversions.

Of those 100 people that clicked, 10 became customers and spent $6000 collectively. That means on average, each “call us today” conversion was worth $60 ($6000 total revenue/ 100 conversions).

Now you can mark the “call us today” button with a $60 value. Repeat this process for the other conversions. When you’re done, you’ll have a nice list of conversions set.

If you don’t know how many conversions you get from each event (and thus can’t calculate the value of each conversion type), you’ll have to gather data for a couple months.

From this point on, you’ll be able to see how many conversions were attributed to organic search by going to the Advertising tab.

Calculate Your ROI!

Once you have all of the above information at your fingertips, it’s time to calculate! This is by far the easiest step. Here’s how you calculate your ROI:

SEO ROI = (Revenue From Organic Conversions - Cost of SEO Investment) / Cost of SEO Investment

Time for another hypothetical. Let’s say your revenue from organic conversions in one quarter was $80K and you spent $15K on SEO services. This would be your calculation:

($80K - $15K) / $15K = 4.33

Multiple 4.33 by 100 to get your percent, and your ROI from your SEO for that quarter was 433%. Not bad at all!

How To Forecast Potential ROI from SEO

Perhaps you are not investing in SEO at the moment (you probably should though) and you’re curious about what the potential ROI could be. Or, you need to calculate it for a potential client, here’s how you would go about forecasting potential ROI.

Disclaimer: This is a forecast, not a guarantee. Since there are many moving parts to the equation, the final ROI can be different from what you calculate.

Identify the Keyword Search Volume

The first step is to go to your favorite SEO tool (like Semrush) and look at the search volume for your target keyword. If you wanted to rank for “San Francisco SEO Company,” you’d plug that into Semrush and see that it is searched about 210 times per month.

Now, multiply that number by 0.276 because that’s the average click-through rate (CTR) of the number one organic ranking position in Google. That gives us 58 (rounding up).

That means if you rank #1 for that keyword on Google, you can assume you’ll get about 58 people coming to your website from that term each month.

Multiply 58 by your average conversion rate for all of your conversion events. Remember those from earlier? To get your average conversion rate, divide the number of paying customers by the number of leads/converting events.

Using the lead generation example from earlier, if 100 people total clicked on a converting event (form submission, “call us today” button, “get a free quote" button, etc.) in one month and 7 of those became paying customers, your conversation rate is 7% (7/100 = 0.07 x 100 = 7%).

If we multiply 58 (the number of monthly assumed visitors from the keyword “San Francisco SEO Company,”) by .07 or 7% (your average website conversion rate) you get 4.06. This is the average number of MONTHLY purchasers you can expect to gain from ranking #1 on Google.

Finally, multiply 4 (round down to the whole number) by your average order value (AOV) to get the potential income from that keyword on a monthly basis. For instance, if your average customer spends $5K monthly (not too bad for an SEO company) then your potential monthly revenue if you rank #1 for “San Francisco SEO Company” is about $20K (4 x $5K).

Annually that would be over $243,000 from a single keyword. Now do you see why SEO is so valuable?

Here is the ROI forecasting spreadsheet you can use to calculate the potential SEO ROI

Need Help With SEO?

If you need help with your SEO — as a business owner or an agency — shoot us a message. Whether you’re an Ecommerce business or a lead generation business, we can help you (or your client) gain visibility in the SERPs and take advantage of the compounding power of SEO.

READ OUR LAST ARTICLE: 5 Tips For Your Next Influencer Campaign

[rohitpalan]

Digital Marketing Analytics: Market Valuation Projected to Hit $6.98 Billion by 2024

The market for digital marketing analytics was valued at US$ 4.2 billion in 2021 and is projected to grow at a phenomenal compound annual growth rate (CAGR) of 20.5% to reach US$ 27.2 billion by 2031.

Enterprise company data may be collected via a variety of internet platforms thanks to digital marketing. When it comes to evaluating real-time data, giving information on traffic sources, and offering keywords employed in the market strategy, these analytical tools are really helpful.

Since cloud-based analytical tools are web-based applications, they are recommended. As a result, neither software nor hardware installation is required. Furthermore, complete dashboards with sophisticated visualization techniques are being proposed, which increases the accessibility, comprehensiveness, and ease of use of the solutions.

Huge enterprises go for digital marketing and web analytics solutions to obtain better performance. The social media platforms are also compelling the marketers to give a thought about investments in online marketing data analysis. The software does track, optimize, and benchmark the performance of social media across every platform.

At the same time, the fact that there is lack on the part of data integrity with cross platforms may restrain the digital marketing analytics market in the forecast period. Another challenge faced is that of dearth of transparency in the sourcing of data along with gap in data owing to improper governance. These things need to be fixed, so as to take advantages of digital marketing analytics market.

Future Market Insights has walked through these nitty-gritties with insights in its latest market study entitled ‘Digital marketing Analytics Market’. Its holistic team of analysts and consultants is there to execute the things, with both – micros and macros in place and bottom-up approach to look into.

Key Takeaways from Digital Marketing Analytics Market

North America holds the largest market share due to Canada extensively investing in online marketing data analysis solutions. The country is also home to well-equipped e-Commerce ecosystem that is pressing enterprises to go for digital marketing analytics solutions for evaluating data generated by the e-Commerce transactions, thereby obtaining insights with regards to customers’ purchasing habits, so that proper marketing campaigns could be organized.

Coming to Europe, France is ruling the roost and the scenario is expected to persist even in the forecast period. This could be reasoned with quick adoption of cloud-based marketing analytics services and software in France.

India is leading the market for digital marketing analytics in the Asia-Pacific. This could be credited to government propagating digitization and enhanced performance via integrating advanced technologies.

Competitive Landscape

Alteryx, in July 2020, did announce that it had entered into partnership with Adobe for providing the marketers access to novel analytics as well as data science solutions via Adobe Exchange.

Adobe Systems is emphasizing on partnering and collaborating with several analytic process automation (APA) solution providers for enhancing the product offerings and customer base. Moreover, the strategy does help in offering more innovation for empowering companies for connecting with customers.

“There has been an ever-increasing demand for various digital marketing analytics platforms like email marketing, social media marketing, SEO marketing, content marketing, PPC marketing, display marketing, and video marketing for understanding and improving digital channel user experience. These platforms are bound to keep the cash registers ringing for digital marketing analytics market going forward”, says an analyst from Future Market Insights.

Get More Information on this Report

What more into Digital Marketing Analytics Market?

The research study is based on solution (digital marketing analytics software and services (consulting, design & implementation, and support & maintenance services), by end-user (small & medium enterprises and large enterprises), and by application (social media marketing, email marketing, content marketing, SEO marketing, PPC marketing, video marketing, and display marketing).

The facts that digital marketing analytics help in understanding behavior of the audience, enhancing operational strategies, and averting wasting resources are expected to take the digital marketing analytics market by storm in the near future.

Digital Marketing Analytics Market Outlook by Category

By Solution:

Firstly, let’s explore Digital Marketing Analytics Software.

Additionally, there are Services available.

Furthermore, Consulting plays a crucial role.

Moreover, Design & Implementation is important.

Lastly, don’t forget about Support & Maintenance Services.

By End User:

Moving on to End User segmentation:

Firstly, Small & Medium Enterprises are a key category.

Secondly, Large Enterprises are also significant.

By Application:

Shifting our focus to Applications:

Social Media Marketing is a prominent area.

Email Marketing, on the other hand, is crucial.

Next, we have Content Marketing to consider.

Additionally, SEO Marketing deserves attention.

Pay Per Click Marketing is another noteworthy category.

Furthermore, Video Marketing and Display Marketing are also vital.

By Region:

Finally, let’s examine the regional aspect:

North America stands out as a significant region.

Latin America has its own unique market dynamics.

Europe is another important player.

East Asia is emerging as a key market.

South Asia & Pacific have their own opportunities.

Lastly, Middle East and Africa (MEA) should not be overlooked

[roshankumar7904800]

Software as a Service (SaaS) Market

Software as a Service (SaaS) Market Size, Share, Trends: Salesforce.com, Inc. Leads

Integration of AI and machine learning in SaaS solutions drives market innovation.

Market Overview: 

The global Software as a Service (SaaS) Market is projected to grow at a CAGR of 18.5% from 2024 to 2031. The market value is expected to increase significantly during this period. North America dominates the market, driven by early technology adoption and the presence of major SaaS providers. Key metrics include increasing cloud adoption, rising demand for scalable and flexible software solutions, and growing focus on digital transformation across industries.

The SaaS market is experiencing a major trend of integrating artificial intelligence (AI) and machine learning (ML) capabilities into existing products. SaaS firms are embracing AI and ML to improve their products, including predictive analytics, intelligent automation, and personalized user experiences. This tendency is especially noticeable in customer relationship management (CRM) and corporate resource planning (ERP) SaaS systems. For example, Salesforce's Einstein AI engine, which is integrated into its CRM package, processes over 80 billion AI predictions every day, assisting organizations in making data-driven decisions. The AI in SaaS market is predicted to grow at a 35.2% CAGR between 2021 and 2026, demonstrating that these technologies are being rapidly used inside SaaS products.

DOWNLOAD FREE SAMPLE

Market Trends: 

The SaaS market is experiencing a major trend of integrating artificial intelligence (AI) and machine learning (ML) capabilities into existing products. SaaS firms are embracing AI and ML to improve their products, including predictive analytics, intelligent automation, and personalized user experiences. This tendency is especially noticeable in customer relationship management (CRM) and corporate resource planning (ERP) SaaS systems. For example, Salesforce's Einstein AI engine, which is integrated into its CRM package, processes over 80 billion AI predictions every day, assisting organizations in making data-driven decisions. The AI in SaaS market is predicted to grow at a 35.2% CAGR between 2021 and 2026, demonstrating that these technologies are being rapidly used inside SaaS products.

Market Segmentation: 

The Customer Relationship Management (CRM) segment has emerged as the leading force in the SaaS market, indicating the growing importance of customer experience and sales optimization in all industries. This category is likely to maintain its leading position during the forecast period, owing to the growing requirement for organizations to manage customer contacts, analyze customer data, and optimize sales processes.

The global CRM software market, which is largely cloud-based, is expected to reach $YY billion by 2031, rising at a CAGR of 12.1% between 2024 and 2031. This rise is being driven by an increasing need for solutions that can provide a 360-degree view of clients and enable personalized marketing campaigns.

Major CRM SaaS providers are constantly innovating to maintain their market position. Salesforce, the industry leader in CRM SaaS, reported a 24% year-over-year revenue increase in fiscal year 2021, at $21.25 billion. The company's success is largely due to its ongoing innovation and extension of its CRM platform, which now includes AI-driven insights, marketing automation, and customer support features.

Furthermore, the incorporation of advanced technologies such as AI and machine learning into CRM SaaS solutions is accelerating adoption across multiple industries. These technologies enable predictive analytics, automated lead scoring, and intelligent customer segmentation, hence increasing the value proposition of CRM SaaS solutions for organizations of all sizes.

Market Key Players:

Salesforce.com, Inc.

Microsoft Corporation

Oracle Corporation

SAP SE

Google LLC

Adobe Inc.

Contact Us:

Name: Hari Krishna

Email us: hari.krishna@aurorawaveintellects.com

Website: https://aurorawaveintellects.com/

[nishakrishnan1996]

Mastering the Art of Digital Marketing: A Step-by-Step Guide

Digital marketing has become an indispensable part of business growth, combining creativity, data-driven strategies, and cutting-edge technology. For those aspiring to thrive in this field, it’s essential to take a structured approach to mastering its various aspects. Here’s a step-by-step guide to becoming a skilled digital marketer.

For individuals who want to work in the sector, a respectable Top Digital Marketing Course in Chennai can give them the skills and information they need to succeed in this fast-paced atmosphere.

1. Build a Strong Foundation

Digital marketing isn’t just about posting on social media or running ads—it’s a multifaceted field. To succeed, start with a solid understanding of key concepts, including:

Search Engine Optimization (SEO)

Paid Advertising (Google Ads, Facebook Ads)

Email Marketing

Content Marketing

Analytics and Data Interpretation

Focusing on these core areas will help you grasp the full scope of digital marketing.

2. Explore Free and Paid Learning Resources

To master digital marketing, invest in continuous learning. Start with free resources, such as Google’s Digital Garage and HubSpot Academy, and gradually explore paid certifications from platforms like Coursera and Udemy. Books and podcasts by industry experts are also excellent for gaining deeper insights.

3. Develop Hands-On Skills

Theoretical knowledge alone won’t make you a great digital marketer. Gain real-world experience by:

Launching a Personal Project: Start a blog, YouTube channel, or Instagram page to practice strategies.

Taking on Freelance Work: Offer your services to startups, small businesses, or nonprofits.

Joining Internships: Intern with companies to learn from experienced professionals.

Practical application will teach you how to adapt strategies for different audiences and goals.

4. Master the Essential Tools

Digital marketing relies heavily on technology. Familiarize yourself with tools like:

Google Analytics: To monitor and interpret website data.

SEMrush or Moz: For SEO optimization and competitor analysis.

Canva or Adobe Spark: For creating stunning visuals.

Hootsuite or Later: For managing social media campaigns.

Proficiency in these tools will make your work efficient and impactful.

5. Focus on Data and Analytics

Data is the backbone of digital marketing. Learn how to analyze metrics like website traffic, conversion rates, and engagement levels. Understanding data helps you optimize campaigns and make informed decisions to improve ROI (Return on Investment).

6. Stay Ahead of Trends

Digital marketing is constantly changing, with new platforms, algorithms, and trends emerging. Stay current by:

Following industry leaders on LinkedIn and Twitter.

Reading blogs like Search Engine Journal and Content Marketing Institute.

Attending webinars and conferences to expand your knowledge and network.

Adapting to changes ensures your strategies remain effective.

7. Build a Personal Brand

Create an online presence that showcases your skills and expertise. Use platforms like LinkedIn, Medium, or a personal website to share your insights, case studies, and projects. A strong personal brand not only attracts opportunities but also establishes your credibility.

8. Learn to Collaborate and Communicate

Digital marketing often involves working with designers, content creators, developers, and other professionals. Developing strong communication and collaboration skills is key to running successful campaigns and building strong client relationships.

9. Start Small, Think Big

Take on small projects or roles, such as a Social Media Coordinator or Junior SEO Specialist, to gain hands-on experience. As you grow, consider specializing in a niche like performance marketing, influencer outreach, or content strategy.

10. Embrace Lifelong Learning

Digital marketing is a journey, not a destination. Keep learning, experimenting, and refining your skills. Join communities, seek mentorship, and never hesitate to explore emerging technologies like AI in marketing.

Final Thoughts

Mastering digital marketing requires curiosity, persistence, and a commitment to growth. By taking a step-by-step approach and continually honing your skills, you’ll position yourself as a sought-after professional in this ever-evolving industry. Start your journey today and watch your career soar! 🚀

[jcmarchi]

Amazon strives to outpace Nvidia with cheaper, faster AI chips

New Post has been published on https://thedigitalinsider.com/amazon-strives-to-outpace-nvidia-with-cheaper-faster-ai-chips/

Amazon strives to outpace Nvidia with cheaper, faster AI chips

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Amazon’s chip lab is churning out a constant stream of innovation in Austin, Texas. A new server design was put through its paces by a group of devoted engineers on July 26th.

During a visit to the facility in Austin, Amazon executive Rami Sinno shed light on the server’s use of Amazon’s AI chips. This development is a bold step toward competing with Nvidia, the current leader in the field.

The main reason Amazon is developing its own processor is this: it doesn’t want to rely on Nvidia and buy the company’s chips. The expensive Nvidia chips power a big part of the AI cloud business at Amazon Web Services. This business is the most significant growth engine of the company. Thus, the so-called “Nvidia tax” was pushing the company to look for a cheaper option.

Amazon’s chip development program has a dual purpose. Firstly, the project is meant to provide customers with more affordable opportunities for complex calculations and large data volume processing. Secondly, the initiative was developed to preserve Amazon’s competitiveness in the volatile cloud computing and AI industry. This move was also supported by the directions of tech giants such as Microsoft and Alphabet, which are developing custom-made chips to maintain their leadership in the market.

Rami Sinno, director of engineering for Amazon’s Annapurna Labs, a key element of the AWS ecosystem, emphasised that customer demand for more economical solutions to Nvidia’s products is growing. The acquisition of Annapurna Labs in 2015 was a savvy move by Amazon as it enabled the company to lay the groundwork to begin developing popular chips.

Although Amazon’s chips for AI are in their early days, the company has been making and refining chips for other mainstream applications for nearly a decade, most notably its general-purpose chip, Graviton, which is now in its fourth generation. Amazon has announced that its Trainium and Inferentia chips, the company’s latest and strongest, are still in their early days and are specially designed processors.

The impact is potentially huge because the impressive performance underscores the reports by David Brown, vice president of compute and networking at AWS. In this light, it should be acknowledged that Amazon’s in-house chips could deliver up to a 40-50% price-performance ratio improvement compared to Nvidia-based solutions. In turn, this potential improvement could mean considerable savings for AWS clientele deploying their AI workloads.

AWS’ significance to Amazon’s overall business cannot be underestimated. In the first quarter of this year, AWS made up a little under a fifth of Amazon’s total revenue, as its sales soared by 17 per cent year over year to reach $25 billion. At the moment, AWS holds about a third of the global cloud computing market, and Microsoft’s Azure covers about a quarter, or 25%.

Amazon’s commitment to its custom chip strategy was demonstrated during the recent Prime Day, a two-day sales event at Amazon.com. To handle the highly elevated level of shopping as well as streaming video, music, and other content, Amazon deployed an impressive 250,000 Graviton chips and 80,000 of its custom AI chips across its platforms. Adobe Analytics announced record Prime Day results of $14.2 billion in sales.

It seems that as Amazon intensifies its work on the development of AI chips, the industry leader, Nvidia, is not going to remain at the same level. Nvidia’s CEO, Jensen Huang, has presented Nvidia’s latest Blackwell chips, which are scheduled for release later in the year. Their performance has increased significantly, and Huang promised that the new chips are twice as powerful for AI model training and five times faster for inference.

Nvidia’s dominant position in the AI chip market is underscored by its impressive client list, which includes tech giants like Amazon, Google, Microsoft, OpenAI, and Meta. The company’s focus on AI has propelled its market value to a staggering $2 trillion, making it the third most valuable company globally, behind only Microsoft and Apple.

As the AI chip race intensifies, Nvidia is also diversifying its offerings. The company has introduced new software tools to facilitate AI integration across various industries and is developing specialised chips for emerging applications such as in-car chatbots and humanoid robots.

(Image by Gerd Altmann)

See also: Nvidia: World’s most valuable company under French antitrust fire

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including Intelligent Automation Conference, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: ai, Amazon, Nvidia, processors

[visual-sculptors]

How Adobe Tools Convert Images to Text for Enhanced Accessibility

Image editing with adobe: Top Inquiries Answered

1.Can Adobe convert an image to text?  

Yes, Adobe can convert an image to text using its Optical Character Recognition (OCR) technology, available in Adobe Acrobat and Adobe Scan. This feature allows users to extract text from scanned documents and images, making it editable and searchable. Simply open the image in the appropriate Adobe app and use the OCR function to convert it.

2. What are the three types of Adobe?

The three main types of Adobe software are:

1. **Adobe Creative Cloud**: A suite of applications for graphic design, video editing, and web development, including Photoshop, Illustrator, and Premiere Pro.

2. **Adobe Document Cloud**: Tools for managing PDF documents, including Adobe Acrobat and Adobe Sign for e-signatures.

3. **Adobe Experience Cloud**: Solutions for marketing, analytics, and content management aimed at businesses.

3. Why do people need Adobe Pro?

People need Adobe Pro for its advanced PDF editing capabilities, allowing them to create, modify, and convert documents easily. It offers features like form creation, e-signatures, and collaboration tools, making it essential for businesses and professionals who require efficient document management and sharing. Its user-friendly interface also helps streamline workflows and improve productivity.

4. What are the different types of Adobe Acrobat?

Adobe Acrobat offers a range of versions tailored to different user needs. The most popular variants include Adobe Acrobat Reader, which is free and allows viewing, printing, and annotating PDF documents. For more advanced features like creating, editing, and converting PDF files, Adobe Acrobat Standard is a great choice. Adobe Acrobat Pro offers even more robust tools including form creation and data extraction. There's also Adobe Acrobat DC, a powerful subscription-based service that keeps you up to date with the latest features through regular updates. Whether you're a casual user or a professional, there's an Adobe Acrobat version designed to make your PDF tasks a breeze.

5. Can I use Acrobat without internet?

Yes, you can use Adobe Acrobat without an internet connection. Once the software is installed on your device, you can access its features, such as viewing, editing, and creating PDF files offline. However, some features, like cloud storage or online collaboration, require an internet connection. Always ensure your license is activated while online if needed.

Visit: VS Website See: VS Portfolio

[job-seekers-page]

IT Sectors jobs in Jobseekerspage.com

JobseekersPage.com offers IT sector job listings across various roles, including software development, cybersecurity, and data analytics. The platform supports advanced search filters for location, experience level, and job type, simplifying the job search process for candidates. Visit JobseekersPage.com to explore current opportunities and apply.

IT (Information Technology) sectors offer a diverse range of jobs, covering everything from software development to cybersecurity. Below is a breakdown of key areas within the IT sector and the types of jobs commonly found in each:

1. Software Development

Roles:

Front-end Developer

Back-end Developer

Full-stack Developer

Mobile App Developer

Game Developer

Skills Required:

Programming languages (e.g., Java, Python, JavaScript, C++)

Frameworks (e.g., React, Angular, Spring)

Version control (e.g., Git)

2. Data Science and Analytics

Roles:

Data Scientist

Data Analyst

Machine Learning Engineer

Business Intelligence Analyst

Skills Required:

Data analysis tools (e.g., Excel, Tableau, Power BI)

Programming languages (e.g., Python, R)

Machine learning frameworks (e.g., TensorFlow, Scikit-learn)

SQL and data visualization

3. Cybersecurity

Roles:

Cybersecurity Analyst

Ethical Hacker/Penetration Tester

Security Architect

Incident Response Analyst

Skills Required:

Network security

Ethical hacking tools (e.g., Metasploit, Wireshark)

Certifications (e.g., CISSP, CEH, CompTIA Security+)

4. Cloud Computing

Roles:

Cloud Engineer

Cloud Architect

DevOps Engineer

Site Reliability Engineer (SRE)

Skills Required:

Cloud platforms (e.g., AWS, Azure, Google Cloud)

Containerization tools (e.g., Docker, Kubernetes)

Automation and CI/CD pipelines

5. Networking

Roles:

Network Engineer

Network Administrator

Wireless Communication Specialist

Skills Required:

Networking protocols (e.g., TCP/IP, DNS)

Hardware configuration

Certifications (e.g., CCNA, CCNP)

6. Artificial Intelligence and Robotics

Roles:

AI Engineer

Robotics Engineer

Natural Language Processing (NLP) Specialist

Skills Required:

AI tools (e.g., OpenAI, IBM Watson)

Robotics programming (e.g., ROS, MATLAB)

Deep learning techniques

7. IT Management and Support

Roles:

IT Project Manager

IT Support Specialist

System Administrator

Database Administrator

Skills Required:

Project management methodologies (e.g., Agile, Scrum)

ITIL and service management

Database tools (e.g., Oracle, MySQL)

8. Web Development

Roles:

Web Developer

Web Designer

SEO Specialist

Skills Required:

HTML, CSS, JavaScript

Content management systems (e.g., WordPress)

SEO and web analytics

9. Emerging Technologies

Roles:

Blockchain Developer

IoT Engineer

Quantum Computing Researcher

Skills Required:

Blockchain frameworks (e.g., Ethereum, Hyperledger)

IoT platforms and sensors

Quantum programming (e.g., Qiskit)

10. Product and UX Design

Roles:

UX/UI Designer

Product Manager

Interaction Designer

Skills Required:

Design tools (e.g., Figma, Adobe XD)

User research and prototyping

Agile product development

11. IT Consulting

Roles:

IT Consultant

Systems Analyst

Technology Strategist

Skills Required:

Business acumen

Systems integration

Technical writing and documentation

[moko1590m]

2024年12月10日 20時00分 Cloudflareのレポートで「日本ではTwitterが人気」「世界のインターネットトラフィックは2024年に17.2％増加」などさまざまな情報が明らかに

Cloudflareがまとめたレポート「Cloudflare 2024 Year in Review」が公開され、1年を通して観察されたインターネットのトレンドが明らかになりました。世界で最も人気のあるサービスは何なのか、iOSとAndroidはどっちが優勢なのかといった情報が公開されています。

Cloudflare Radar 2024 Year in Review for Japan https://radar.cloudflare.com/year-in-review/2024

Cloudflare 2024 Year in Review https://blog.cloudflare.com/radar-2024-year-in-review/

Cloudflareによると、同社のネットワークは120以上の国または地域で330以上の都市に広がっており、1秒当たり平均4200万件を超えるDNSリクエストや平均6300万件を超えるHTTP(S)リクエストを処理しているとのこと。こうした膨大なデータを元に、セキュリティやトラフィック、使用状況に関するパターンを割り出し、2024年1月1日から12月1日までの情報をまとめたのが「Cloudflare 2024 Year in Review」です。Cloudflareは「トラフィックの傾向」などいくつかの項目に分けてデータを公開しています。

◆トラフィックの傾向 以下のグラフにおいて、橙線が世界、紫線が日本のトラフィックを示しています。年初の休日明け、1月8日～15日の週をベースラインとして増減を計測したところ、世界中の年間トラフィックは2024年に17.2％増加したとのこと。8月中旬まではベースラインから1～2％の増減にとどまっていましたが、それ以降は11月末まで上昇し続けたそうです。このように、下半期にトラフィックが増加するという傾向は2022年と2023年にも見られていたとのことです。一方で、日本では9月2日頃にピークに達してからはほぼ横ばい。なお、最も多くのトラフィックを占めたのは、検索インデックスを作成するGoogleのウェブクローラー「Googlebot」だったそうです。

◆最も人気のあるサービス 2024年、最も人気のあったサービスはGoogleで、2位がFacebook、3位がAppleでした。

日本では2位がApple、3位がX／Twitterになっています。

「生成AI」に限定すると、世界で最も人気だったのはOpenAIの「ChatGPT」、ユーザーがキャラクターを独自に作成できるチャットサービス「character.ai」が2位、AIコードアシスタントプラットフォーム「Codeium」が3位でした。その他のサービスについて、1位から3位までを以下にまとめています。

1位 2位 3位 ソーシャルメディア Facebook TikTok Instagram ビデオストリーミング YouTube Netflix Twitch ニュース Globo BBC NY Times 電子商取引 Amazon Taobao AliExpress メッセージング WhatsApp QQ Telegram メタバースとゲーム Roblox Xbox/Xbox Live Epic Games/Fortnite 金融サービス Stripe TradingView Alipay 仮想通貨サービス Binance Coinbase OKX

◆Starlinkのトラフィック 2万基以上の人工衛星で郊外にもネットワークを提供するサービス「Starlink」のトラフィックは、年間を通じてベースラインから3.3倍に増加しました。特にStarlinkが進出し始めた地域では上がり幅が大きく、東アフリカのマラウイ共和国では38倍、ジョージアでは100倍以上、パラグアイでは900倍以上になったとのこと。

◆AIボットとクローラーのトラフィック 進化し続けるAIモデルをトレーニングするため、AI企業はインターネット上から情報を集め続けています。こうした「クロール」の傾向は以下の通りで、ByteDanceのAIクローラー「Bytespider」��らのトラフィックが年末に向けて徐々に減少したこと、AnthropicのAIクローラー「ClaudeBot」が4月に継続的なクロール活動の兆候を示し始め、5月と6月に最初のピークを迎えた後に減少していることなどがわかります。

◆iOS対Android 世界全体では、トラフィックの67.4％がAndroid、32.6％がiOSという結果が示されました。日本では対照的にiOSの方が多く、iOSが57.3％、Androidが42.7％という結果になっています。なお、モバイル端末用OSはAndroidとiOS以外も存在しますが、Cloudflareいわく「こうしたOSからのトラフィックはごくわずかであったため、このグラフには含まれていない」とのことです。

◆上位のウェブサイトで最も人気のあるテクノロジー 広告や分析ツールなどの分野で人気のあるテクノロジーは何なのか、トラフィック上位5000のドメインから集計した結果が示されています。1位から3位までをピックアップして以下にまとめました。

1位 2位 3位 広告 Microsoft Advertising Twitter Ads Linkedin Ads 分析 Google Analytics Facebook Pixel Linkedin Insight Tag A／Bテスト VWO Optimizely Google Optimize CMS WordPress Adobe Experience Manager Contentful Cookieのコンプライアンス OneTrust TrustArc Cookiebot JavaScriptフレームワーク React Vue.js Next.js JavaScriptライブラリ jQuery jQuery Migrate Slick マーケティングオートメーション HubSpot Marketo MailChimp PaaS Amazon Web Services WP Engine Vercel プログラミング技術 PHP Node.js Java タグマネージャー Google Tag Manager Tealium Commanders Act TagCommander ウェブフレームワーク Next.js Express Nuxt.js

◆ブラウザシェア ブラウザのシェアでは、Chromeが全体の65.8％と圧倒的。

Windowsに限定すると「Microsoft Edge」のシェアが6.9％から17.3％に増加しますが、やはりChromeがトップを独走。

iOSだとSafariが81.7％で圧倒的多数を占めます。

◆インターネット遮断 災害や政府の意図によって、インターネットが遮断される地域は少なくありません。大規模な遮断が確認された地域と回数が国別にまとめられた結果、以下のようになりました。特筆すべきは、シリアで32回、イラクで49回も遮断されているという事実です。

原因として最も多かったのは政府の指令、次点がケーブルの断線でした。シリアでは32回中25回、イラクでは49回中48回が政府の指令による遮断だったとのことです。

◆ネットワーク品質 ダウンロード速度とアップロード速度の平均値などがまとめられています。ダウンロード速度が最も高速だったのはスペインで、平均値は292.6Mbpsでした。

アップロード速度もスペインが最も速く、192.6Mbpsでした。アップロード速度に限っては日本が120.9Mbpsでトップ10に食い込んでいます。

◆モバイル対デスクトップ 世界におけるトラフィックの58.7％がデスクトップ、41.3％がモバイルデバイスという結果になりました。日本ではモバイルデバイスが47.8％となり、デスクトップに肉薄しています。

◆トラフィック軽減 全世界のトラフィックの6.5％が「悪意がある可能性あり」または「顧客の定義」を理由として、Cloudflareのシステムによって軽減されたそうです。DDoS緩和ツールとWAF管理ツールにより軽減されたのは全体の3.2％でした。

◆ボットの活動地域 ボットのトラフィックが最も多かったのはアメリカで、全体の34.6を占めていました。日本は2.6％でした。

◆最も攻撃されている業界 業界別にトラフィックが軽減された割合を示し、「最も攻撃されている業界」を算出したグラフが以下。ギャンブル／ゲーム、金融がそれぞれ6.6％で1位タイでしたが、その他の業界もほとんど差があるとは言えません。Cloudflareは「どの業界が最も標的となりやすいのかを予測することはできませんが、すべての業界が攻撃を受けることはわかっています。業界に関係なく、最善の策は気を引き締めることです」と述べました。

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