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[shravick]

Get Response Review

GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.

Feature-wise, they do boast a lot more than most other email marketing services. From simple A/B testing, to custom landing pages; comprehensive design testing to video email marketing.

The landing pages are especially interesting as they are part of Conversion Funnel, a new feature that takes care of traffic generation and can even act as an online store including payment processing. Another feature that’s worth mentioning is their automation, allowing for advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly.

On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM - extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest - and, eventually, our business (we now use GetResponse for many of our automated campaigns). So let’s take a deeper dive into this tool.

Summary

GetResponse is an all-in-one marketing platform which, as well as email marketing, offers landing pages, a CRM and advanced automations. We rank them pretty favorably due to their range of advanced features. Their entry plan is reasonably priced and they offer a generous discount to NGOs,

Getresponse pricing

There are four Getresponse plans:

Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers

Plus — starting at $49 per month for up to 1,000 subscribers

Professional — starting at $99 per month for up to 1,000 subscribers

Max — negotiable.

As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use Getresponse with a list containing 100,000 subscribers on the ‘Basic’, ‘Plus’ and ‘Professional’ plans (respectively).

Conclusion

Overall, Getresponse represents one of the more cost-effective ways to host and communicate with an email database. It’s priced competitively in its marketplace, and is also one of the more interesting products of its kind, in that it provides email marketing, automation, landing pages, e-commerce, sales funnels and webinars all in one place. 

It’s hard to think of any competing email marketing solution that offers this ‘all round’ proposition, and its free trial length of 30 days is generous too.

I’ve been particularly impressed by Getresponse webinar functionality — it’s feature packed, and amazingly good value for what it is.

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[bulldog-digitalmedia]

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[food4thasole]

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