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Unleash Savings with the eLITE RuPay Platinum Credit Card

In the fast-paced world of digital transactions and rewards, having the right credit card can transform your financial landscape. The IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card is your key to unlocking impressive savings and enjoying a plethora of perks—all without the hassle of joining or annual fees. Under the expert leadership of Abhay Bhutada at Poonawalla Fincorp, this card is designed to help you save Rs 3,864 annually. Discover how to maximize its benefits!

Also Read: Meet Abhay Bhutada: The Winner Of Lokmat Maharashtrian Of The Year 2024

Your Guide to Saving Rs 3,864 Annually

Here’s how to turn the card’s features into substantial yearly savings:

Fuel Efficiently: Use your card for all fuel purchases to enjoy a 1% surcharge waiver, leading to significant savings over time.

Every time you refuel using this card, you save 1% on the fuel surcharge. This may seem small, but it adds up quickly, especially for regular drivers. Over a year, these incremental savings can significantly reduce your overall fuel expenses, making each trip to the pump more economical.

Shop Online for Maximum Rewards: Leverage the 2.5x reward points on e-commerce purchases to maximize your savings.

E-commerce transactions earn you 2.5 times the usual reward points, making online shopping particularly advantageous. By focusing your purchases online, you can accumulate points rapidly, turning everyday shopping into a significant source of rewards. This approach is especially beneficial during online sales and promotions, where you can maximize both discounts and reward points.

Maximize UPI Payments: Use UPI for daily expenses like groceries and dining to continuously earn reward points.

Utilizing UPI for routine payments ensures you keep earning points across a wide range of transactions. This flexibility in payment methods means every expense, from dining out to grocery shopping, contributes to your rewards. Over time, these everyday purchases build up a substantial amount of points, adding up to significant savings.

Take Advantage of Monthly Movie Perks: Use the free movie ticket offer each month to cut down on entertainment expenses.

With the card’s Buy One Get One Free offer through BookMyShow, you can enjoy a free movie ticket every month. Regularly using this benefit provides a consistent way to save on entertainment costs, effectively halving your cinema expenses and making movie nights more affordable throughout the year.

Also Read: Fueling Financial Success: How Poonawalla Fincorp Drove Down Borrowing Costs by a Whopping 1.5%

Why This Card Stands Out

Discover the features that make the eLITE RuPay Platinum Credit Card exceptional:

Fee-Free from the Start: No joining or annual fees, ensuring you save right away

Unlike many other cards that come with significant joining or annual fees, the eLITE RuPay Platinum Credit Card is free to own and maintain. This means you start saving from the moment you get the card, without any upfront costs eating into your potential rewards. It’s a cost-effective choice that maximizes your financial benefits.

Generous Rewards System: Earn points for every Rs 100 spent, with a special boost for e-commerce transactions.

For every Rs 100 spent, you earn reward points, and for e-commerce purchases, you get 2.5 times the points. This robust rewards system is designed to amplify your savings, especially when you shop online. The more you use the card for purchases, the more points you accumulate, translating into significant rewards over time.

Versatile UPI Rewards: Earn points even on UPI transactions, offering greater earning opportunities.

The card’s ability to reward UPI transactions sets it apart. This feature allows you to earn points on a broad range of everyday expenses, not just traditional card swipes. Whether you’re paying for utilities or shopping, every UPI transaction contributes to your rewards, making it easier to build up points with diverse spending habits.

Monthly Movie Treats: Enjoy a free movie ticket each month through the BookMyShow offer, perfect for film enthusiasts.

Movie lovers can significantly benefit from the monthly free ticket offer. By taking advantage of the Buy One Get One Free promotion, you can enjoy more movies for less. This recurring perk adds considerable value to your card, providing a delightful way to save on regular entertainment.

Fuel Surcharge Waiver: Save 1% on fuel purchases, an excellent benefit for regular drivers.

Every time you use your card for fuel, you benefit from a 1% surcharge waiver. This small but consistent saving can make a big difference over time, especially if you drive frequently. It’s a simple way to keep fuel costs down and make your regular travel more affordable.

Extra Rewards for Milestones: Earn additional rewards by reaching specific spending targets, enhancing your savings potential

The card rewards you for hitting spending milestones with extra points. This encourages strategic use of the card to reach these thresholds, unlocking additional rewards and maximizing your savings. It’s an incentive to use your card regularly and thoughtfully, ensuring that every expense brings you closer to more benefits.

Strategies to Maximize Your Savings

Use these practical tips to get the most out of your eLITE RuPay Platinum Credit Card:

Optimize Your Spending: Focus on e-commerce and UPI transactions to earn the highest rewards.

Direct your spending towards areas that offer the most points, such as e-commerce and UPI transactions. This strategic approach ensures you earn rewards quickly and efficiently, maximizing the benefits of your card. By prioritizing these types of transactions, you can significantly boost your point accumulation and enhance your overall savings.

Monitor and Redeem Rewards: Keep track of your points and redeem them regularly to avoid expiration.

Regularly check your reward points and ensure you redeem them before they expire. Using points for cashback, discounts, or gifts turns them into valuable savings. Keeping a close eye on your points balance and redeeming them timely ensures that you continuously benefit from your rewards and avoid losing out due to expiration.

Plan Monthly Movie Nights: Use the free movie ticket offer to save on monthly entertainment.

Take full advantage of the free movie ticket each month by planning regular cinema outings. This ensures you consistently save on entertainment costs, making your movie nights more affordable. Scheduling these outings can turn a recurring benefit into a significant yearly saving on your entertainment budget.

Fuel Up with Your Card: Always use your card for fuel purchases to enjoy the surcharge waiver.

Make it a habit to pay for fuel with your card to benefit from the 1% surcharge waiver each time. This consistent use helps you accumulate savings on every refuel, making regular travel more cost-effective. Over time, these savings add up, significantly reducing your overall fuel expenses.

Track Spending Milestones: Aim for spending targets to unlock additional rewards and maximize benefits.

Keep an eye on your spending levels to reach the card’s milestone rewards. Achieving these targets unlocks extra benefits, providing further value for your expenditures. This strategy encourages regular and disciplined use of your card, ensuring you make the most of every transaction and maximize your savings opportunities.

By following these strategies, the eLITE RuPay Platinum Credit Card introduced by Abhay Bhutada Poonawalla Fincorp can become a powerful tool in managing your finances and enhancing your savings throughout the year.

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The Unique Appeal Of Abhay Bhutada's Co-Branded Credit Cards: What To Expect

Poonawalla Fincorp, a notable player in the non-banking finance sector, is on the cusp of launching a new co-branded credit card. This initiative, spearheaded by Managing Director Abhay Bhutada, is set to roll out within the next few weeks. With the company meticulously navigating compliance hurdles, the launch, originally slated for the fourth quarter of the fiscal year 2024–25, has been slightly delayed. Bhutada emphasizes that this delay has allowed for a more robust and customer-centric product offering.

Strategic Sourcing and Integration

Abhay Bhutada, MD of the company, has highlighted that the company has developed a comprehensive strategy for sourcing and integration with its co-brand partner. This meticulous planning ensures that the co-branded credit card will offer a distinctive value proposition. Notably, Poonawalla Fincorp has decided not to impose a joining fee, making the card more accessible to a broader audience. This move is expected to attract a significant number of users looking for cost-effective credit solutions.

Also read: Unveiling Abhay Bhutada: A Leader’s Inspiring Odyssey In Finance

Approval from the Reserve Bank of India

In September 2023, Poonawalla Fincorp received approval from the Reserve Bank of India (RBI) to issue co-branded credit cards in collaboration with IndusInd Bank. This partnership is a strategic move to leverage IndusInd Bank's extensive network and experience in the credit card segment. The collaboration aims to provide customers with enhanced financial products that blend the strengths of both institutions.

Growth Targets and Financial Health

Poonawalla Fincorp is not just focused on the launch of its co-branded credit card. The company is also committed to achieving a robust asset under management (AUM) growth rate of 35-40%. As of March 31, the company's AUM stood at an impressive Rs 25,003 crore. The company has also made significant strides in improving its financial health, with gross and net non-performing asset (NPA) percentages reduced to 1.16% and 0.59%, respectively. This focus on maintaining a healthy balance sheet while pursuing aggressive growth targets sets a solid foundation for the future.

The No Joining Fee Advantage

One of the standout features of the upcoming co-branded credit card is the absence of a joining fee. This strategic decision by Poonawalla Fincorp is designed to lower the entry barriers for potential customers. By eliminating the joining fee, the company aims to attract a diverse customer base, including those who might be hesitant to apply for a credit card due to initial costs. This approach aligns with the company's vision of offering customer-centric financial solutions that are accessible to all.

Also read: Abhay Bhutada: Driving Digital Transformation in NBFC Sector

Enhanced Customer Experience

The co-branded credit card from Poonawalla Fincorp and IndusInd Bank is expected to offer a host of benefits tailored to enhance the customer experience. While specific details about the rewards and benefits are yet to be disclosed, the focus will likely be on providing value-added services that cater to the needs and preferences of the customers. This could include cashback offers, reward points, and exclusive deals that make the card more attractive.

Compliance and Strategic Planning

The slight delay in the launch of the co-branded credit card can be attributed to the rigorous compliance requirements that Poonawalla Fincorp has diligently addressed. Abhay Bhutada has reiterated that this delay has been beneficial in ensuring that all regulatory aspects are thoroughly covered. This meticulous approach underscores the company's commitment to delivering a product that not only meets regulatory standards but also exceeds customer expectations.

Also read: Meet Abhay Bhutada: The Winner Of Lokmat Maharashtrian Of The Year 2024

Anticipating Market Impact

The introduction of the co-branded credit card is poised to make a significant impact on the credit card market. Poonawalla Fincorp's strategic collaboration with IndusInd Bank and the no joining fee feature are expected to attract a considerable number of customers. The company's strong financial health and growth targets further bolster its position in the market, making it a formidable player in the credit card segment.

Conclusion

As Poonawalla Fincorp gears up to launch its co-branded credit card, the strategic vision of Abhay Bhutada is evident. By focusing on customer-centric features, meticulous compliance, and strategic partnerships, the company is set to offer a distinctive product proposition. This initiative not only enhances Poonawalla Fincorp's product portfolio but also provides customers with a valuable financial tool. With the launch just around the corner, the anticipation is high, and the market is keen to see how this new offering will reshape the credit card landscape.

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Deciphering the Psychology Behind Impulse Spending: Insights into Your Money Mindset

Ever found yourself swiping your card for that irresistible pair of shoes or impulsively adding items to your online cart? You're not alone. Understanding the psychology behind impulse buying can shed light on our spending habits and help us make more informed decisions about our finances.

The Urge to Splurge: What drives us to make impulsive purchases? It's often a combination of factors, including emotional triggers, social influence, and our own individual quirks. Psychologists have long studied the phenomenon, revealing insights into why we sometimes throw caution to the wind and indulge in spontaneous buying sprees.

Also Read: Who is Abhay Bhutada?

The Power of Emotions: Emotions play a significant role in our spending habits. When we're feeling stressed, anxious, or even elated, we may seek solace or reward in material possessions. Advertisers and marketers are well aware of this, leveraging emotional appeals to lure consumers into making impulsive purchases. As Warren Buffett once said, "The most important quality for an investor is temperament, not intellect." Similarly, our emotional state can greatly influence our financial decisions.

Social Influence: Peer pressure and societal norms also play a part in driving impulse buying. We may feel compelled to keep up with trends or maintain a certain image among our peers, leading us to make purchases we hadn't planned for. This herd mentality can be particularly strong in today's age of social media, where we're constantly bombarded with images of others showcasing their latest acquisitions.

Also Read: Unveiling the Top Chartered Accountants in India and Their Staggering Net Worth

Instant Gratification vs. Long-Term Goals: Impulse buying is often fueled by the desire for instant gratification. We want to experience the thrill of acquiring something new and exciting immediately, without considering the long-term consequences. However, as wise investors like Buffett remind us, it's essential to focus on our long-term financial goals rather than succumbing to fleeting impulses.

Tips for Curbing Impulse Spending: While indulging in a spontaneous purchase every now and then can be harmless, frequent impulse buying can wreak havoc on our finances. Here are some tips to help curb the urge to splurge:

Create a budget and stick to it.

Practice mindfulness when shopping, pausing to evaluate whether you truly need the item.

Avoid shopping when you're feeling emotional or vulnerable.

Unsubscribe from promotional emails and unsubscribe from temptation.

Set financial goals and remind yourself of them regularly.

Consider the opportunity cost of your purchases—what else could you be doing with that money?

Also Read: Meet Abhay Bhutada: The Winner Of Lokmat Maharashtrian Of The Year 2024

Conclusion: Understanding the psychology behind impulse buying can empower us to take control of our finances and make more mindful spending decisions. By recognizing the emotional and social factors that influence our purchasing behavior, we can work towards aligning our spending habits with our long-term financial goals. As Warren Buffett famously said, "Price is what you pay. Value is what you get." So, let's strive to find value in our purchases rather than succumbing to impulsive temptations. With awareness and discipline, we can navigate the complex landscape of consumerism and build a more secure financial future for ourselves.

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Alpana Mandal Bags Two Prestigious Awards in the Field of Content Marketing

Alpana Mandal, the founder of Spacebar, has recently added two more feathers to her cap by winning the ‘Woman Icon of the Year – Content Marketing’ and ‘Woman Super Achiever of the Year – Content Marketing’ awards in 2024. These accolades, presented by the Women Who Lead National Consortium, celebrate her outstanding contributions to the field of content marketing. Alpana has been carving a niche in the content marketing landscape for over a decade.

Alpana Mandal: A Brief Introduction

Alpana Mandal has carved a niche for herself as a first-generation female entrepreneur. She is the founder of Spacebar, a premium B2B content marketing agency that crafts creative communication strategies for brand recognition, customer acquisition, and community building. Alpana’s focus on communication, excellence, ethics, and openness has helped Spacebar grow into a premium full-stack content marketing agency. Till date, Spacebar has served over 500 clients and has hired over 200 people.

Spacebar: Shaping the Content Marketing Industry

Alpana founded Spacebar out of her innate curiosity and a keen eye for spotting business opportunities. In 2012, when web content started gaining momentum in the corporate world, she identified a niche market for generating insightful business and technical content. Starting as a content writing agency, Spacebar has gradually expanded its services to include design, SEO, social media, performance marketing, and other digital services.

The agency’s commitment to delivering top-notch content has earned it a reputation for excellence in the industry. Today, it offers a range of services, including SEO, social media management, performance marketing, and more.

The Journey to Success: Alpana’s Strategy

Alpana attributes Spacebar’s success to her adaptive leadership style and the team’s dedication to staying current with industry trends. Her strategic acumen has allowed her to grow the company organically, without compromising the quality of services or laying off employees during economic downturns. She has also ventured into training and coaching, helping businesses and freelancers leverage the power of content marketing through her new vertical, Contentious by Spacebar.

Alpana’s Contribution to Community Welfare

Complementing her professional achievements, Alpana has also made significant contributions to social welfare. She passionately believes in the transformative power of education and has worked closely with Teach For India, providing quality education to underprivileged children. Her commitment to making a difference extends to her work at Spacebar, where she has provided internships and training to students and young professionals who come from low-opportunity backgrounds.

Recognition in the Industry

Alpana’s work in the content marketing industry has not gone unnoticed and thus recognition and accolades are not new to her. Her tireless efforts and innovative approach to content marketing have been acknowledged at various platforms. She has been featured in several publications, including Lokmat Times and many other publications. Her innovative approach to content marketing and her commitment to client satisfaction have earned her a place among the industry’s top leaders. She has also been on mentor panels for other budding entrepreneurs.

The Women Who Lead National Consortium

The Women Who Lead National Consortium is a prestigious platform that celebrates the achievements of women leaders across various sectors. The consortium aims to empower women, recognising their contributions and providing a platform that facilitates transformative leadership and innovation.

Alpana Mandal: Woman Super Achiever of the Year – Content Marketing

The ‘Woman Super Achiever of the Year – Content Marketing’ award is another feather in Alpana’s cap. Her innovative approach and the success of Spacebar have made her a deserving recipient of this award.  Alpana’s consistent performance, dedication, and innovative strategies have rightfully earned her this recognition.

Alpana Mandal: Woman Icon of the Year – Content Marketing

The ‘Woman Icon of the Year – Content Marketing’ award recognises women who have made significant contributions to the field of content marketing. Her vision and dedication have not only transformed Spacebar but also significantly influenced the content marketing industry.

A Vision for the Future

Alpana Mandal envisions a world where curiosity drives success, and everyone has the opportunity to follow their interests. She believes in the power of education and the importance of critical thinking and effective communication. With these tools, she hopes to create a world with equal opportunities and equitable distribution of resources.

At Spacebar, she strives to create a work culture that fuels curiosity and encourages innovation. Her latest venture, Contentious, is aimed at providing businesses and freelancers with the latest tools and know-how to grow their businesses with high ROI.

Alpana Mandal’s journey is a testament to her passion for content marketing and her commitment to excellence. Her recent recognition by the Women Who Lead National Consortium further validates her contributions to the field. As she continues to shape the industry and mentor future leaders, her story serves as an inspiration for aspiring entrepreneurs and content marketers alike.

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Awarding Excellence At Lokmat Maharashtrian of the Year Awards 2024

The Lokmat Maharashtrian of the Year Awards 2024 stood as a beacon of recognition and celebration for individuals who have left an indelible mark on Maharashtra’s landscape. Organized by Lokmat Media Group, this prestigious event bestowed honors upon exceptional individuals across various categories, spotlighting their exemplary dedication and profound impact on society. Among the distinguished recipients were Dr. Sudhir Mehta and Vishal Chordia, Jaisingh Chavan, Atul Save and Deepak Kesarkar, Isha Ambani, Abhay Bhutada, and Harishchandra Sude, each lauded for their remarkable accomplishments.

Dr. Sudhir Mehta and Vishal Chordia: Driving Innovation in Business

Dr. Sudhir Mehta, as the Chairman & Managing Director of Pinnacle Industries, has been instrumental in leading a powerhouse in automotive products and specialty vehicles in India. His visionary approach extends to sustainable mobility solutions through EKA Mobility, a groundbreaking venture in commercial electric vehicles. Similarly, Vishal Chordia’s leadership at Pravin Group has revolutionized the FMCG sector, with the “Suhana” brand reaching global markets, showcasing Maharashtra's entrepreneurial spirit.

Deepak Kesarkar and Atul Salve: Political Pioneers

Deepak Kesarkar, as the Education Minister of Maharashtra, has been a stalwart advocate for Konkan’s development. His tenure has seen initiatives addressing issues like transportation challenges and promoting tourism in the region. On the other hand, Atul Salve's announcement regarding Maharashtra’s housing policies underscores his commitment to addressing key societal needs, reflecting the BJP’s vision for the state's progress.

Also Read: NBFCs’ Stance: Deepening Roots with Digital and Physical Infrastructure

Abhay Bhutada: Transforming Finance and Fostering Innovation

Abhay Bhutada, MD of Poonawalla Fincorp Limited has not only transformed the state's financial landscape but also fostered innovation and inclusivity. Under his leadership, the company has become a catalyst for economic growth, offering financial stability and unlocking opportunities for development. Abhay Bhutada's commitment to driving positive change ensures a brighter future for Maharashtra's economy, as Poonawalla Fincorp continues to innovate and empower individuals and businesses alike.

Isha Ambani: A Visionary in Business and Philanthropy

Isha Ambani’s leadership in business and philanthropy transcends mere success, shaping a legacy of positive societal change. Her transformative vision not only elevates her family’s business but also fosters a culture of social responsibility. Ambani's unwavering commitment to Maharashtra's business landscape serves as a blueprint for future leaders, inspiring them to prioritize innovation and community impact.

Also Read: What Is RBI's 'Balanced' Monetary Policy?

Harishchandra Sude: A Cultural Luminary

Adding to the list of esteemed recipients was Harishchandra Sude, recognized for his outstanding achievements in the arts and culture sector. Sude’s journey from humble beginnings to becoming a cultural icon underscores his dedication and talent. Through his performances and philanthropic endeavors, Sude continues to enrich Maharashtra’s cultural heritage and inspire future generations.

In conclusion, the Lokmat Maharashtrian of the Year Awards 2024 celebrated the exceptional achievements of individuals who have significantly contributed to Maharashtra’s growth and development. Through their resilience, innovation, and dedication, these awardees embody the spirit of Maharashtra, inspiring generations to come.

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