#abhw

[latosha777-blog]

Association of Black Harvard Women and high school mentoring program. I’m so incredibly proud of these young women. #abhw #harvardiop #blackatharvard #harvardblack #blackvotersmatter #harvarduniversity #blackgirlsrock #mentoring #leadership #latoshabrownmusic https://www.instagram.com/p/B4ZwNzApxfC/?igshid=12c062wvggwlj

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[arinewman7]

The Meeting Anderson Bruford Wakeman Howe (ABHW) Surely I could tell When I sleep tonight A dream will call And raise it's head in majesty Dividing all my energy To the meeting of your love Where from whence it came Like a singer searching for a song I try to reach where you belong As I will be the song for you I will be your servant child No, oh no I cannot be deceived No, oh no There's something That I feel There's something that I feel inside Surely I could tell If you ask me Lord To board the train My life my love would be the same As I could be the one for you In the meeting of your love In the meeting of your love

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[jaygraphicarts2-blog]

Research — Successful Campaigns

Studio AKA: TSB Community Awards

For the first area of research, I started with one of the examples I was shown. This sparked my interest because it is an animation which uses a hand-rendered process to create a subtle texture which wouldn't have the same effect through solely digital techniques. For me, this is a perfect demonstration on the value using both analogue and digital processes simultaneously gives to an image and more so a moving image. The subtle water colour texture is carried throughout the entirety of each ident and although the character could be standing still, the texture remains alive and animated to keep it visually exciting. 

Not only is it visually exciting, but it also links heavily to my brief with the theme of people and promoting positivity. Each ident begins with focusing on one person/set of people, before zooming out to a map of the UK showcasing many other important people. The effect of this to the viewer, is at first being commemorative to a certain set of people before realising how many people may go unnoticed due to the transition in focus. Because of this, not only do the idents successfully celebrate people, but at the same time raises awareness for many other areas which go uncelebrated.

Overall, what I can take from this is how well they have combined analogue and digital processes to focus on the theme of people. The audience will feel more connected to an animation which has hand rendered quality as it seems more accessible and recognisable to them. 

McCann Melbourne: Dumb Ways to Die

‘Dumb Ways to Die’ is a campaign made for Metro to raise awareness about being safe around trains. The reason I have chosen this is because of it’s huge success which I think is mainly attributed to how different McCann approached this brief. Although the message is a serious one, the tone of the outcome is very light-hearted at face value. It uses a juxtaposition between the seriousness of death and the ‘cute’ and ‘smily’ cartoon characters. Along with this is a positive sounding song which is made to be as catchy as possible and this is what separates it from other examples of campaigns looking at railway safety. The effect on the audience is that they leave the video in conflict between the message and how it is portrayed but essentially with one message almost ingrained into them: getting hit by a train is a ‘dumb way to die’. 

As well as the catchy song, two years later ‘Dumb Ways to Die 2: The Games’ was released to utilise the original success of the song to push the message even further. I know first-hand that this was effective as I personally was introduced to the message from the game. As a result: the game reached to the number one app in over 90 countries, with 80 million people pledging to stay safe around trains. The original video also reached a huge 175 million views on YouTube. But most importantly, 127 million people have resultantly pledged to be safer around trains.

The staggering success of this technique is something I want to take forward in my own work. When looking at the topics of the brief, they were all serious issues and the whole nature of the Creative Conscience contest is to tackle these. I highlighted from the start to avoid offending anyone as much as possible and to stay objective and sensitive to the audience. For me this completely ruled out the possibility of creating something light-hearted as I didn’t want to risk being offensive at the core of my project. However, re-evaluating this alongside the success of the ‘Dumb Ways to Die’ campaign I have seen how it could actually work in my favour. Saying this, it is important for me not to overstep the line of mockery if I want a light-hearted graphic, as this will instantly lower its effectivity. 

Association for Behavioral Health and Wellness (ABHW): Stamp Out Stigma

The last example features very different visual language to the others. Made for the NHS to attempt to combat the stigma surrounding health and wellbeing, is a series of four posters featuring portraits of young people with rips through their mouths revealing certain labels which may be put on them. What I interpreted from this is that the rips through the mouth communicate the young people’s lack of a ability to communicate. More specially relating to the names they are being called, it signifies that young people can find it hard to say what they really feel and this is where the imagery of the rips is used well. Each poster has a tagline: 

I’m dealing with depression. Stupid names don’t help

I had depression. Now nobody will give me a job

All I wanted was someone to understand my problems

When I got depressed I tried turning to drugs for help. Bad move

I think this is what is being used to give an insight into the person’s mind on the poster. Because their mouths have been completely obstructed, all that is left for the reader to interpret are the quotations at the top. 

In comparison to the previous two examples I looked into, the effect produced is much more hard-hitting and thought-provoking for the viewer. Unlike the light-hearted approaches, the audience has a much stronger connection to the portraits of young people which appear to be helpless. It provokes a temptation to actively help those in need, making the posters’ main functionality to provoke instead of promote.

Looking Back

In conclusion, there are many ways to promote an impactful message as the diversity of these examples show. With this and the successful examples of the previous Creative Conscience placements, I am now open to expand my ideas into an endless range of outcomes and media. I just need to think about the best way to fulfil the brief. Whether this be through humour or a serious core message, there are many ways I can develop just one idea.

In terms of success, I have found generally that the campaigns which challenge the norm (such as the ‘Dumb Ways to Die’ song) will often work better as a promotion for the message. It is this which will really capture an audience as it is something they haven't experienced before. On the other hand, the playful approach is more likely to surpass the line of being offensive to the audience. With a topic as heavy as mental health, turning the message into a humorous outcome may often lead to the audience becoming divided, with some taking offence to the strategy. On the contrary, if I am going to be aiming my project at young kids, the visual language will need to represent this. The last ‘Stamp Out Stigma’ example would not be effective for kids in my opinion as their reaction wouldn’t be as strong as that of an older person. 

What value does looking at these three examples give to me?

I have now seen real-life applications of the techniques I have aimed to familiarise myself with over this course. I have also looked at the successes and weaknesses in terms of audience at each which strengthens my understanding of audience and visual literacy in my own work. At the start of the brief I wasn't confident on an idea, or even how to apply an idea. Looking at these numerous successes has given me inspiration for my own project. 

Moving Forward 

I am aiming to take this inspiration into my own outcomes from now. I have come to a conclusion of animation being the area I mainly develop because of how an audience is more inclined to react personally when movement is involved. In response to celebrating people, I believe the ‘TSB community awards’ is the most effective at doing this. I will use this as an indicator to how I should control my visual language to change its meaning and how it’s perceived.

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[gyanpedia1234]

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[omcik-blog]

New Post has been published on OmCik

New Post has been published on http://omcik.com/mental-health-payers-ask-trump-team-to-ax-obama-era-disclosure-rules/

Mental Health Payers Ask Trump Team to Ax Obama-Era Disclosure Rules

(Image: Thinkstock)

An executive at a company that manages behavioral health for millions of Americans says Obama administration officials went too far when they expanded behavioral health benefits design disclosure rules.

Meredith Delk, a senior vice president at Magellan Health Inc., says the Obama administration officials had no statutory authority to require plan managers to release so much data about how they develop mental health benefits and addiction treatment benefits.

The Employee Retirement Income Security Act of 1974 requires group health plans to give reasons for benefits denials, and the Mental Health Parity and Addiction Equity Act of 2008 (MHPAEA) now requires a plan to explain denials of behavioral health claims, Delk writes in a comment letter. 

The agencies that wrote the MHPAEA regulations, which were published in the Federal Register in November 2013, did implement the MHPAEA disclosure rules in an appropriate way, Delk writes.

“Unfortunately, the regulations then go on to invent alleged disclosure requirements under ERISA that do not exist,” Delk writes.

(Related: Feds: ERISA Plans Must Share Their Decision Support Tools)

Delk is asking the three bodies in charge of MHPAEA compliance — the Internal Revenue Service, the U.S. Department of Labor’s Employee Benefits Security Administration, and the U.S. Department of Health and Human Services — to kill a disclosure form created by to implement the MHPAEA benefit plan design disclosure regulations, or at least to revise the form.

The Association for Behavioral Health and Wellness (ABHW), a group for behavioral health and wellness companies, is also asking the “tri agencies” to cut down on the amount of information the MHPAEA regulations and disclosure form require a plan to provide.

“There are better ways to inform consumers about how their plan is implementing parity without overwhelming them with thousands of pages of documentation,” according to Pamela Greenberg, the ABHW president. “We support keeping the disclosure requirements at a level where consumers will understand the information they receive and will not be overwhelmed by a U-Haul truck of complex information.”

Delk and Greenberg were writing to comment on an MHPAEA disclosure form the tri agencies have been developing. The DOL has posted copies of the comment letters here.

MHPAEA 

The MHPAEA is a successor to an older mental health parity law, the Mental Health Parity Act of 1996.

Neither law requires any employer to offer behavioral health benefits.

(Image: Thinkstock)

The 1996 law requires any affected employer that does offer mental health benefits to make the quantitative parameters for the medical benefits and the mental health benefits comparable.

Critics complained that plans were getting around the 1996 parity rules by making the quantitative parameters for medical care and mental health care similar, but watering down the “nonquantitative treatment limits” (NQTLs), such as the number and quality of in-network mental health care providers available.

The MHPAEA requires that, for an employer with more than 50 employees, both the quantitative care parameters and the nonquantitative care parameters to be comparable for medical care and behavioral health care.

In April 2016, tri-agency officials suggested, in what they framed as a response to a frequently asked question, that a behavioral health provider who is having trouble getting paid by a plan should ask the plan for extensive information, such as actuarial studies, to find out how it developed its medical health benefits and its behavioral health benefits.

Complexity

Many behavioral health providers have stopped taking insurance because of concerns about billing problems. The providers who still take insurance say they need all the help with understanding health plans and motivating plans to pay that they can get.

Janet Trautwein, the chief executive officer of the National Association of Health Underwriters, writes in a comment letter sent on behalf of NAHU that implementing the MHPAEA has been difficult for employers, in part because of the disclosure requirements. She notes that an employer plan must be prepared to provide information about the “processes, strategies, evidentiary standards and other factors” used to apply a nonquantitative treatment limit to either medical care or behavioral care benefit.

“One issue is that NQTLs are hard to understand and quantify,” Trautwein writes. “NAHU believes that companies and entities that businesses engage for health plan administration assistance would greatly benefit from more official guidance from the Departments about what constitutes an NQTL and what are acceptable processes, strategies, evidentiary standards and other factors to apply NQTLs. We strongly urge you to include as many detailed examples as possible when developing any such guidance.”

Trautwein offers many ideas for how to make the plan disclosure information easier for consumers to understand.

She writes, for example, that it appears that many people with group coverage are not aware of what kind of plan their employer provides.

The tri agencies should consider giving more information about different types of heath coverage, and advice about where to go for more information, in the introduction to the disclosure regulations, Trautwein writes.

— Read Tri-Agency Advice: What a Mental Health Counselor Should Ask a Plan on ThinkAdvisor.

— Connect with ThinkAdvisor Life/Health on Facebook and Twitter.

[latosha777-blog]

💕 Deesha Dyer and I had such a wonderful morning today as special guest speakers for the Association of Black Harvard Women. We met with the young women of the mentorship program. Awesome young Black women! ❤️ #abhw #harvardiop #harvard #blackvotersmatter https://www.instagram.com/p/B4ZAV9BpeOH/?igshid=1rvtxgungvusm

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