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jyoongim · 10 months ago

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Hear me out. I can't be the only one that wants to fuck Al's demon form. Like not just the black eyed tentacle gig, I'm talking full form like the size and all 😭 I can take it I swear, Al (narrator: she could not)

Title: A Reminder To All…

Themes: its giving monster fuc but like oof, demon!form Alastor, tentacles, established relationship, rough sex, growling, blood, possessive behavior, antlers, animalistic behaviors.

It was a rather quiet afternoon at the Hazbin Hotel.

You were up in the radio tower straightening a few things while Alastor was out doing gods know what

You decided that since you had cleaned up most of the place that you would take a stroll through town as some down time.

You hummed a tune as you passed many sinners out and about. Your stroll led pass the digital shop. You slowed as you noticed a crowd gathered outside a Voxtech store.

There were multiple tvs playing things in the windows and what caught your attention was the deals they had going on.

You bit your lip. Oh it couldnt hurt to window shop right?

You entered and was immediately overwhelmed by all the fancy tech.

why did hell need modern tech you had no idea.

A shiny pink camera caught your attention.

And it was cheap.

You did need a new camera. It would help with advertisement and to show the progress of the hotel you thought as you happily paid for it and went about your way.

what you didn’t know was that Vox had been tracking you the moment you left the hotel.

that camera of yours was now his gateway into seeing what Alastor was up to.

Once back at the hotel you pulled out your shiny new purchase.

you turned it on and walked around filming a bit.

You checking the footage to check out the quality when you heard a record scratch

”what is that my dear?”

You jumped at the sound of Alastor’s voice and spun around holding the camera

His eyes narrowed on it and quirked his brow at you, airing for an explanation.

”Well Al I-I just thought that the hotel could use a camera to help with promoting. We can record our progress. Now you don’t have to do all the work.” You said with a nervous smile, hoping he wouldn’t toss it.

He walked closer to you, mainly keeping his eyes on the tech.

”and where did you get such a frivolous thing?”

you gulped “At the v-voxtech store”

His ever-present smile tightened before he shrugged “fine if you think it’ll help”

you breathed a sigh of relief and happily went about your way testing it out.

Unaware of the growing shadows emitting from him.

after spending a few hours getting the hang of your new device, you decided to call it a night and put your camera on your nightstand as you got ready for bed.

You shivered slightly under your cover, grumbling you furrowed further to seek some warmth.

why the hell was it so cold?

you shifted again in bed to feel a heavy weight on top of you.

your eyes flew open and you were met with a very frightening sight.

Alastor.

In his demon form.

Your breath got caught in your throat “A-Al?”

He tilted his head, smile wide and sharp “Sleeping well my dear?” His voice was staticky and distorted.

you were so confused.

you hardly EVER saw Alastor upset, especially to the point were he was in his demon form.

“Why is that in your room dear?” He hissed out, jutting his chin to your camera.

You tilted your head confused at his question.

he was angry about a damn camera?

A clawed hand was at your throat.

”I allow many things dear, but this unattractive piece of scrap in your room? That is where I draw the line”

You let out a squeak as your clothes suddenly disappeared and covers ripped away.

”A-Al?!”

Your hands were quickly restrained by his shadows and your legs were spreaded to welcome him closer.

when the hell did he undress?

You felt the faint ghost touch of a tentacle slide against your cunt, teasing your clit. You let out a soft moan.

”Already soaking dearest?” He hummed amused.

You felt the weight of his dick slap against your cunt.

your eyes widened he wasn’t going to…

”Alastor w-wait! I c-can’t!”

A long tongue sweated the side of your face

”But you will darling” and with that he slammed into you.

Your body seized at the sudden intrusion. You let out a cry that was silenced by a tentacle wrapping around your mouth.

Alastor rutted into you, growling and snarling.

Your eyes faintly drifted to the camera by your bed.

A blinking red dot turned on and off.

Alastor gave you a rather harsh thrust.

”eyes on me dear”

you whined loudly, trying to shift your body to accommodate to his harsh thrusting. Your eyes drifted to the top of his head.

Antlers.

you felt your fingers itch with the need to find purchase on them.

you gave a tug at the shadows and huffed, making little grabbing motions hoping he would get the hint.

he granted you grace and your hands immediately flew to his antlers.

He let outa low growl and sunk his teeth into your shoulder.

With his dick hitting that delious spot inside you, you could feel him bottoming out.

You were flipped onto your stomach, facing the camera.

the shadow around your mouth disappeared and a claw hand found your tongue.

”put on a show Mon cher” You felt him flush against you.

Moans and whines filled the room as he pounded your cunt.

A high pitch whine left your throat as you felt your cunt clench around him.

you were gonna cum soon.

”A-Al-la-stor Ah!” Your eyes crossed as your body tensed and twitched from your orgasm. He let out a deep growl and quickened his pace.

Did he get bigger?

you were suddenly face to face with him.

Your noses brushing against each other as he sought after his own release.

Your arms wrapped around his elongated neck and a hand found one of his ears.

you tugged.

Static ran through your body as he slapped his lips on yours and slammed his hips into you, purring as he filled you with his cum.

you whimpered as your legs were finally released and dropped.

Alastor was breathing heavy as he reached over to the camera

”hope you enjoyed the show old pal” he laughed before destroying the camera.

you were drifting to sleep as you watched him transform back to normal.

”sleep well my dear” was the last thing you heard as he tucked you into his side, humming a soft tune with a wide smile.

He gave a reminder.

Dont fuck with the Radio Demon.

#hazbin hotel #hazbin alastor #alastor the radio demon #alastor #alastor x reader #alastor x y/n #hazbin hotel fanfiction #alastor smut #jyoongim

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seenthisepisode · 1 year ago

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ok not to clown but i looked at cw_supernatural instagram and the activity really does look suspicious as hell. after they stopped advertising the finale 3 years ago they made 29 posts, most of which were promoting the winchesters (14), some about gotham knights, two about walker, 3 happy birthday posts to jensen ackles (it's hilarious because. he is the only one being wished happy birthday on the official insta acc and between happy birthday jensen ackles in 2021 and happy birthday jensen ackles in 2022 there was NOT A SINGLE OTHER POST on that account. i'm crying) then whoever is running this thing posts on may 25th 2023 about the official supernatural cocktail book. and then radio silence until september 22nd, and since then an almost regular once a week post. the first one is the brothers of course but the next one is dean and crowley captioned "We could really use more of this duo.🍹" like girl yes but what is going on. also the actors' strike is happening so what are you doing why are you promoting a dead show like that? why "And the story continues.. #Supernatural" ????? why "A taste of normalcy for Dean."??????? and then 3 hours ago "No one smack talks like Castiel." ?????? why are you casbaiting me 3 years after that godforsaken finale what are you cooking up what is going on i demand answers and my tinfoil hat stays ON

#spn #supernatural #IT'S SO WEIRD

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ritzmediaworldrmw · 6 months ago

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Best FM Radio Advertising Agency in Delhi NCR Noida Ritz Media World

Ritz Media World has a complete range of services that covers all areas of Best Radio Advertising Agency in Noida that includes campaign planning, execution and, finally, post-campaign analysis. Be it the case of launching a brand promotion, advocating a new product, or driving sales, they have the skills and abilities to do it.

More info - https://ritzmediaworld.com/top-radio-ads-advertising-agency-in-delhi-ncr-ritz-media-world/

#FM radio advertising agency near me #FM radio advertising agency in India #FM radio advertising agency list #Radio FM advertisement charges #FM advertising agency #Radio advertising cost in India #Radio advertising agency in India #Best FM radio advertising agency #How much does a radio ad cost?#How much does a radio ad cost in Delhi?#What is the radio advertising?#How do I advertise on a radio station?#Radio advertising agency list #Radio Advertising Agency #FM Radio Advertising Rates #FM Radio Advertising Agency in India #Top Radio Advertising Companies

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sluttylittlewaistenthusiast · 5 months ago

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╰┈➤ 18+ none of these stories belong to me! this is a masterlist of all the fanfics i’ve read and reblogged! just thought it would be nice to have them all in one spot! (if your fic is on here and you wish not to be, please let me know!) some will have summaries if provided <3

╰┈➤ a/n: 2022 me would skin me alive if she ever found out im being vocal abt liking eddie munson

ᡣ𐭩 how you can help palestine . fic recs m.list

@lokis-army-77

⭒ Cozy

Waking up the day after Eddie has fucked your brains out you have a little more fun.

⭒ Private Viewing

What happens when your favorite camboy is in your class? You should stop watching his content... or should you? What happens when you are eventually paired together for a project? Everything will be just fine, won't it?

@eddiemunsons-missingnipple

⭒ Next Caller

Eddie hosts a late night radio show for his college campus, where he discusses various different topics. He's mostly known for his DnD and sex talk segments. You've been a long-time listener who works up the courage to finally call in for some help.

⭒ You Look Lonely

Eddie finally had it all, success, money, and fame. There was still one tiny problem he had.

@ceriseheaven

⭒ Cockwarming with older!Eddie (blurb)

@natti-ice

⭒ “Let me taste you” (blurb)

⭒ "B-baby please, I'm gonna-" (blurb)

@msgexymunson

⭒ Shotgun

You're on a camping trip with your two friends, and the scariest guy from school: Eddie Munson. A few beers and some weed change the way you look at him however. Maybe he's not so scary after all. Cocky, oh yes, but not scary. Especially the way your legs start to squeeze together at the sight of him. But, does he like you, or is this some cruel game to play on the innocent band geek?

⭒ Benefits

Your best friend Eddie starts to look very appealing to you, but if you suggest a dynamic change, will he go for it?

⭒ Soft Touches

you and your dealer Eddie get a little closer than anticipated.

⭒ The Ink Shop

Desperate for a job, you answer an advertisement not knowing it's a tattoo shop. It's not particularly difficult work, except for one thing: having to deal with Eddie Munson.

@eddiethefreakkmunson

⭒ Not So Accidental Invitations

Tired of ignoring your ever growing attraction to your roommate Eddie you "accidentally" send him a partial nude, his reaction is everything you had hoped it would be and more...

@bimbobaggins69

⭒ Love in the Locker Room

you go into the boys locker room with a plan to steal the polaroids your now ex boyfriend took of you to show off to his friends, but the last thing you suspected was to be met with Eddie ‘the freak’ Munson and his very big friend.

@luveline

⭒ Topaz, Lime, Ruby Red

Eddie has a staring problem that you barely notice, though you share an aching, awful crush. One of you has to bend first, and it’s not who you’d expect.

⭒ Is It Getting Too Much?

you finally work up the courage to kiss Eddie for the first time and he can’t cope (even if he claims he can).

⭒ If It Barks

You don’t mean to make an enemy of Eddie Munson — he’s handsome and talented, but he’s the biggest jerk you’ve ever met. Eddie thinks you’re infuriatingly pretty, emphasis on the infuriating.

part one | part two | part three | part four |

⭒ Was That So Hard?

Your best friend Eddie tries to explain what a hickey feels like and finds he doesn't have the words. He could show you, though, if you want?

⭒ Dark Matter

You ask your best friend Eddie to give you your first kiss. Eddie's not really in the habit of saying no to you.

⭒ Something Extra

You're having trouble sleeping and pot seems like the only solution. Good thing your dealer, Eddie Munson, knows of another method that he's willing to to teach you. You get more than you bargained for when he tells you what he gets off to every night - you.

@usedtobecooler

⭒ Desperate!Eddie (blurb)

⭒ eddie "monstercock" munson

eddie ‘monstercock’ munson, who is painfully unaware of the sheer size of his dick.

@munson-blurbs

⭒ Dark and Stormy

A missing key and a terrible storm leaves you and Eddie stranded in the back of his van. What ever shall you do to pass the time?

@eiightysixbaby

⭒ Take A Dip?

eddie wants to get you in the water with him while you're alone at the community pool. he ends up getting a lot more than he bargained for.

@galaxy-siren

⭒ Biggest Fan

@lonelysatellites

⭒ Safe Hands

Sex has never been a pleasant experience for you. Selfish partners, anxiety, and pain have all ruined something that you should enjoy. You’re convinced there’s something wrong with you, but Eddie is determined to prove otherwise.

@eddiernunson

⭒ I Can Do It With A Broken Heart

You and Eddie have both had crap luck on dates lately, nothing that can't be fixed with a strawberry milkshake. However, he gets asked out on a date and it goes well...until it turns your life on its head and he forgets how to pick up the phone. You don't even care that he's dating someone else you just want your best friend back.

⭒ The Splash of Rain on the Roof

you're best friends with Eddie Munson after moving to Hawkins, the new girl who ditches the cheerleaders for the Freaks. A year later, you've fallen head over heels for him, and you're convinced there's no way he has any interest in you. It finally seems confirmed when you find out (more or less) that he's into a fucking cheerleader. Your heart breaks.

@bbyhellfire

⭒ missionary with eddie (drabble)

eddie didn't care for missionary until he meets you

@oneforthemunny

⭒ Soft!Eddie (blurb)

@kiwi-bitchez

⭒ The Girlfriend Experience

Eddie doesn’t think he’s cut out for dating. Self-resigned to a life of one and done hookups, you’re determined to make him see that he has the capacity to be a worthy companion… for when the right girl comes around.

@/gaybybirth on ao3

⭒ Double Feature

When you're forced to go to a double feature showing of the Halloween movies with your brother and his friends, you find yourself, like usual, interacting with Eddie Munson. But it doesn't take long for the platonic line to be blurred and things to heat up.

⭒ Show Me

You ask Eddie to show you what you've been missing out on after he discovers your boyfriend never went down on you.

@eds6ngel

⭒ Romantic!Eddie blurb

@gxtitobxby

⭒ The Princess and the Freak | Part 2

“I can’t help but dream of his head between my thighs, how his hair would feel against my—”

@/mediocredreams on ao3

⭒ Extra Credit

Your professor offers you a very personal in-home tutoring session.

@/ghostproofbaby on ao3

⭒ Twenty Four Hours

in which eddie munson and you absolutely hate each other's guts. what happens when your friends make a bet that you can't spend more than twenty four hours consecutively together?

(Y'ALL MUST READ IT ISTG ITS SO GOOD)

@/decembersfinest on ao3

⭒ Living After Midnight

Being a perpetual people-pleaser meant that you were constantly putting others before yourself--particularly your parents and the eccentric guests who stayed at their motel. But when a surly and mysterious musician checked in indefinitely, he flipped your whole world on its head.

@littlexdeaths

⭒ Band Practice

when band practice doesn’t go as planned…

@eddiexmunsonlover

⭒ One Step Away From You

You move back to Hawkins after 3 years away to finish out your senior year. Can you salvage the friendship you once had with your ex best friend, Eddie? Will you be able to push down your deeper feelings for him, or will it all come bubbling out in disaster?

@/nerdsarehot on ao3

⭒ A Kiss to Remember

⭒ Flustered

@/GreyPetticoats on ao3

⭒ Wing Man

Steve ‘the Hair’ Harrington is your best friend, and is constantly striking out. Sick of this, you two make a deal; you’ll wingman for each other. Hooking Steve up with dates is easy, but he finds himself struggling to find you a date. At least, until Dustin starts talking about his new cool friend Eddie.

@eddiesghxst

⭒ Riding Eddie drabble

@eddiemunchem

⭒ that puppy dog typa love

eddie is fiercely loyal, doting, and affectionate — when he’s enamored, you’re everything; his whole world. so just don’t mind the fact that he clings to you like a sloth to a tree, yeah?

#eddie munson #so what if im in love with eddie munson #mind your own business #I CANT KEEP ACTING LIKE HE ISNT A TOTAL BABE #stranger things #eddie munson x reader #eddie munson fic #eddie munson smut #eddie munson fluff #eddie munson angst #fic reccomendations #eddie munson stranger things #eddie munson st4 #eddie munson one shot #eddie munson series

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hana-no-seiiki · 5 months ago

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YANDERE HUSBAND x GN CELEBRITY!READER

— based off of a dream i had of a childhood friend/crush. hiatus not over tho lol.

— morally bankrupt reader. clingy husband. the usual yandere stuff.

YANDERE! HUSBAND who was your childhood best friend. Your parents shipped you two since you could speak.

YANDERE! HUSBAND who had a crush on you since forever. He doesn’t even remember a time where he didn’t get butterflies and an aching need to be the only one close to you

YANDERE! HUSBAND who’s the biggest flirt. He knows you the best. Although you were completely oblivious. He’d always try to be around you, compliment you, tease you.

He’d give you matching keychains, and would beg his parents to buy whatever gift he’d think you’d like.

YANDERE! HUSBAND who sadly had to move away for a while. He comes back during high school. And the first thing he asks while he’s there? To be put in the same class as you.

Now that you two are older, you finally started to notice how much of a tease he was. Always grappling unto a piece of your attention.

You acquiesce and begin to date him. Not necessarily feeling anything for the guy but thought it was high time that you finally settle down. It was the perfect storyline you could share once your ambitions were fulfilled.

That and cause your parents would only let you go to acting school if he married you.

Which you two eventually did before college. Was it rushed? Definitely. Did you even love the guy? Nuh uh. But you had places you had your sights set on. And he was the only path.

YANDERE! HUSBAND who drops out to be your full time househubby. His parents could always give him a job at their corporation anyways. There was no real pressure for him to study and get a job.

YANDERE! HUSBAND who almost always supports your acting career. Watching all your shows, movies, and interviews. Basically buying out all the merch you featured in. And paying advertisers across the globe to have your face plastered everywhere.

YANDERE! HUSBAND who unfortunately stops you from having any romantic or sexual scenes. Essentially blocking you from any roles that could be your breakthrough just cause it could have a tiny kiss or so.

Your anger at his blatant attempt to have control over you began simmering. Ever so slowly reaching the surface. Not improving at all when you found out he’d been trying out a job that his mother gave him.

Fuck the gifts. Fuck the yachts and cars he’d swarm you with. Why did he get to do what he wanted and you didn’t?

So you follow him to work once, only to catch him in a compromising position with a coworker.

You didn’t care about him or his business beneath the sheets really. So you had to thank the gods above that you knew exactly what and how to do the following act.

Cry. Scream. Throw things at them.

The coworker already left. Shuffling as they tried to hide from your anger.

Your husband is unresponsive. Catatonic. Even more of an excuse to hurt him.

You call him filthy, uncaring, the worst man to ever exist. Hell, even some of your true feelings come out as you yelled about how you regretted ever being with him.

You find out later from his mom that he had been framed. That this coworker was just trying to get money out of the heir.

Still, you wanted out. He had already served his purpose and you needed to expand your horizons.

A week later of radio silence from him as you prepared the divorce papers he walks in.

Covered in red his hands caressed your face,

“You called me filthy did you not? So I cleansed myself with their blood.”

#yandere #yandere x reader #yandere x you #yandere imagine #yandere fic #yandere oc #yandere oc x reader #yandere core #yandere husband #male yandere #male yandere x reader #yandere male x reader #yandere headcannons #yandere hcs #yanderes #yandere x darling #darlingcore #yanderecore

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mostlysignssomeportents · 2 months ago

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Prime’s enshittified advertising

Prime's gonna add more ads. They brought in ads in January, and people didn't cancel their Prime subscriptions, so Amazon figures that they can make Prime even worse and make more money:

https://arstechnica.com/gadgets/2024/10/amazon-prime-video-is-getting-more-ads-next-year/

The cruelty isn't the point. Money is the point. Every ad that Amazon shows you shifts value away from you – your time, your attention – to the company's shareholders.

That's the crux of enshittification. Companies don't enshittify – making their once-useful products monotonically worse – because it amuses them to erode the quality of their offerings. They enshittify them because their products are zero-sum: the things that make them valuable to you (watching videos without ads) make things less valuable to them (because they can't monetize your attention).

This isn't new. The internet has always been dominated by intermediaries – platforms – because there are lots more people who want to use the internet than are capable of building the internet. There's more people who want to write blogs than can make a blogging app. There's more people who want to play and listen to music than can host a music streaming service. There's more people who want to write and read ebooks than want to operate an ebook store or sell an ebooks reader.

Despite all the early internet rhetoric about the glories of disintermediation, intermediaries are good, actually:

https://pluralistic.net/2022/06/12/direct-the-problem-of-middlemen/

The problem isn't with intermediaries per se. The problem arises when intermediaries grow so powerful that they usurp the relationship between the parties they connect. The problem with Uber isn't the use of mobile phones to tell taxis that you're standing on a street somewhere and would like a cab, please. The problem is rampant worker misclassification, regulatory arbitrage, starvation wages, and price-gouging:

https://pluralistic.net/2024/02/29/geometry-hates-uber/#toronto-the-gullible

There's no problem with publishers, distributors, retailers, printers, and all the other parts of the bookselling ecosystem. While there are a few, rare authors who are capable of performing all of these functions – basically gnawing their books out of whole logs with their teeth – most writers can't, and even the ones who can, don't want to:

https://pluralistic.net/2024/02/19/crad-kilodney-was-an-outlier/#intermediation

When early internet boosters spoke of disintermediation, what they mostly meant was that it would be harder for intermediaries to capture those relationships – between sellers and buyers, creators and audiences, workers and customers. As Rebecca Giblin and I wrote in our 2022 book Chokepoint Capitalism, intermediaries in every sector rely on chokepoints, narrows where they can erect tollbooths:

https://chokepointcapitalism.com/

When chokepoints exist, they multiply up and down the supply chain. In the golden age of physical, recorded music, you had several chokepoints that reinforced one another. Limited radio airwaves gave radio stations power over record labels, who had to secretly, illegally bid for prime airspace ("payola"). Retail consolidation – the growth of big record chains – drove consolidation in the distributors who sold to the chains, and the more concentrated distributors became, the more they could squeeze retailers, which drove even more consolidation in record stores. The bigger a label was, the more power it had to shove back against the muscle of the stores and the distributors (and the pressing plants, etc). Consolidation in labels also drove consolidation in talent agencies, whose large client rosters gave them power to resist the squeeze from the labels. Consolidation in venues drives consolidation in ticketing and promotion – and vice-versa.

But there's two parties to this supply chain who can't consolidate: musicians and their fans. With limits on "sectoral bargaining" (where unions can represent workers against all the companies in a sector), musicians' unions were limited in their power against key parts of the supply chain, so the creative workers who made the music were easy pickings for labels, talent reps, promoters, ticketers, venues, retailers, etc. Music fans are diffused and dispersed, and organized fan clubs were usually run by the labels, who weren't about to allow those clubs to be used against the labels.

This is a perfect case-study in the problems of powerful intermediaries, who move from facilitator to parasite, paying workers less while degrading their products, and then charge customers more for those enshittified products.

The excitement about "disintermediation" wasn't so much about eliminating intermediaries as it was about disciplining them. If there were lots of ways to market a product or service, sell it, collect payment for it, and deliver it, then the natural inclination of intermediaries to turn predator would be curbed by the difficulty of corralling their prey into chokepoints.

Now that we're a quarter century on from the Napster Wars, we can see how that worked out. Decades of failure to enforce antitrust law allowed a few companies to effectively capture the internet, buying out rivals who were willing to sell, and bankrupting those who wouldn't with illegal tactics like predatory pricing (think of Uber losing $31 billion by subsidizing $0.41 out of every dollar they charged for taxi rides for more than a decade).

The market power that platforms gained through consolidation translated into political power. When a few companies dominate a sector, they're able to come to agreement on common strategies for dealing with their regulators, and they've got plenty of excess profits to spend on those strategies. First and foremost, platforms used their power to get more power, lobbying for even less antitrust enforcement. Additionally, platforms mobilized gigantic sums to secure the right to screw customers (for example, by making binding arbitration clauses in terms of service enforceable) and workers (think of the $225m Uber and Lyft spent on California's Prop 22, which formalized their worker misclassification swindle).

So big platforms were able to insulate themselves from the risk of competition ("five giant websites, filled with screenshots of the other four" – Tom Eastman), and from regulation. They were also able to expand and mobilize IP law to prevent anyone from breaking their chokepoints or undoing the abuses that these enabled. This is a good place to get specific about how Prime Video works.

There's two ways to get Prime videos: over an app, or in your browser. Both of these streams are encrypted, and that's really important here, because of a law – Section 1201 of the 1998 Digital Millennium Copyright Act – which makes it really illegal to break this kind of encryption (commonly called "Digital Rights Management" or "DRM"). Practically speaking, that means that if a company encrypts its videos, no one is allowed to do anything to those videos, even things that are legal, without the company's permission, because doing all those legal things requires breaking the DRM, and breaking the DRM is a felony (five years in prison, $500k fine, for a first offense).

Copyright law actually gives subscribers to services like Prime a lot of rights, and it empowers businesses that offer tools to exercise those rights. Back in 1976, Sony rolled out the Betamax, the first major home video recorder. After an eight-year court battle, the Supreme Court weighed in on VCRs and ruled that it was legal for all of us to record videos at home, both to watch them later, and to build a library of our favorite shows. They also ruled that it was legal for Sony – and by that time, every other electronics company – to make VHS systems, even if those systems could be used in ways that violated copyright because they were "capable of sustaining a substantial non-infringing use" (letting you tape shows off your TV).

Now, this was more than a decade before the DMCA – and its prohibition on breaking DRM – passed, but even after the DMCA came into effect, there was a lot of media that didn't have DRM, so a new generation of tech companies were able to make tools that were "capable of sustaining a substantial non-infringing use" and that didn't have to break any DRM to do it.

Think of the Ipod and Itunes, which, together, were sold as a way to rip CDs (which weren't encrypted), and play them back from both your desktop computer and a wildly successful pocket-sized portable device. Itunes even let you stream from one computer to another. The record industry hated this, but they couldn't do anything about it, thanks to the Supreme Court's Betamax ruling.

Indeed, they eventually swallowed their bile and started selling their products through the Itunes Music Store. These tracks had DRM and were thus permanently locked to Apple's ecosystem, and Apple immediately used that power to squeeze the labels, who decided they didn't like DRM after all, and licensed all those same tracks to Amazon's DRM-free MP3 store, whose slogan was "DRM: Don't Restrict Me":

https://memex.craphound.com/2008/02/01/amazons-anti-drm-tee/

Apple played a funny double role here. In marketing Itunes/Ipods ("Rip, Mix, Burn"), they were the world's biggest cheerleaders for all the things you were allowed to do with copyrighted works, even when the copyright holder objected. But with the Itunes Music Store and its mandatory DRM, the company was also one of the world's biggest cheerleaders for wrapping copyrighted works in a thin skin of IP that would allow copyright holders to shut down products like the Ipod and Itunes.

Microsoft, predictably enough, focused on the "lock everything to our platform" strategy. Then-CEO Steve Ballmer went on record calling every Ipod owner a "thief" and arguing that every record company should wrap music in Microsoft's Zune DRM, which would allow them to restrict anything they didn't like, even if copyright allowed it (and would also give Microsoft the same abusive leverage over labels that they famously exercised over Windows software companies):

https://web.archive.org/web/20050113051129/http://management.silicon.com/itpro/0,39024675,39124642,00.htm

In the end, Amazon's approach won. Apple dropped DRM, and Microsoft retired the Zune and shut down its DRM servers, screwing anyone who'd ever bought a Zune track by rendering that music permanently unplayable.

Around the same time as all this was going on, another company was making history by making uses of copyrighted works that the law allowed, but which the copyright holders hated. That company was Tivo, who products did for personal video recorders (PVRs) what Apple's Ipod did for digital portable music players. With a Tivo, you could record any show over cable (which was too expensive and complicated to encrypt) and terrestrial broadcast (which is illegal to encrypt, since those are the public's airwaves, on loan to the TV stations).

That meant that you could record any show, and keep it forever. What's more, you could very easily skip through ads (and rival players quickly emerged that did automatic ad-skipping). All of this was legal, but of course the cable companies and broadcasters hated it. Like Ballmer, TV execs called Tivo owners "thieves."

But Tivo didn't usher in the ad-supported TV apocalypse that furious, spittle-flecked industry reps insisted it would. Rather, it disciplined the TV and cable operators. Tivo owners actually sought out ads that were funny and well-made enough to go viral. Meanwhile, every time the industry decided to increase the amount of advertising in a show, they also increased the likelihood that their viewers would seek out a Tivo, or worse, one of those auto-ad-skipping PVRs.

Given all the stink that TV execs raised over PVRs, you'd think that these represented a novel threat. But in fact, the TV industry's appetite for ads had been disciplined by viewers' access to new technology since 1956, when the first TV remotes appeared on the market (executives declared that anyone who changed the channel during an ad-break was a thief). Then came the mute button. Then the wireless remote. Meanwhile, a common VCR use-case – raised in the Supreme Court case – was fast-forwarding ads.

At each stage, TV adapted. Ads in TV shows represented a kind of offer: "Will you watch this many of these ads in return for a free TV show?" And the remote, the mute button, the wireless remote, the VCR, the PVR, and the ad-skipping PVR all represented a counter-offer. As economists would put it, the ability of viewers to make these counteroffers "shifted the equilibrium." If viewers had no defensive technology, they might tolerate more ads, but once they were able to enforce their preferences with technology, the industry couldn't enshittify its product to the liminal cusp of "so many ads that the viewer is right on the brink of turning off the TV (but not quite)."

This is the same equilibrium-shifting dynamic that we see on the open web, where more than 50% of users have installed an ad-blocker. The industry says, "Will you allow this many 'sign up to our mailing list' interrupters, pop ups, pop unders, autoplaying videos and other stuff that users hate but shareholders benefit from" and the ad-blocker makes a counteroffer: "How about 'nah?'":

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

TV remotes, PVRs and ad-blockers are all examples of "adversarial interoperability" – a new product that plugs into an existing one, extending or modifying its functions without permission from (or even over the objections of) the original manufacturer:

https://www.eff.org/deeplinks/2019/10/adversarial-interoperability

Adversarial interop creates a powerful disciplining force on platform owners. Once a user grows so frustrated with a product's enshittification that they research, seek out, acquire and learn to use an adversarial interop tool, it's really game over. The printer owner who figures out where to get third-party ink is gone forever. Every time a company like HP raises its prices, they have to account for the number of customers who will finally figure out how to use generic ink and never, ever send another cent to HP.

This is where DMCA 1201 comes into play. Once a product is skinned with DRM, its manufacturers gain the right to prevent you from doing legal things, and can use the public's courts and law-enforcement apparatus to punish you for trying. Take HP: as soon as they started adding DRM to their cartridges, they gained the legal power to shut down companies that cloned, refilled or remanufactured their cartridges, and started raising the price of ink – which today sits at more than $10,000/gallon:

https://pluralistic.net/2024/09/30/life-finds-a-way/#ink-stained-wretches

Using third party ink in your printer isn't illegal (it's your printer, right?). But making third party ink for your printer becomes illegal once you have to break DRM to do so, and so HP gets to transform tinted water into literally the most expensive fluid on Earth. The ink you use to print your kid's homework costs more than vintage Veuve Cliquot or sperm from a Kentucky Derby-winning thoroughbred.

Adversarial interoperability is a powerful tool for shifting the equilibrium between producers, intermediaries and buyers. DRM is an even more powerful way of wrenching that equilibrium back towards the intermediary, reducing the share that buyers and sellers are able to eke out of the transaction.

Prime Video, of course, is delivered via an app, which means it has DRM. That means that subscribers don't get to exercise the rights afforded to them by copyright – only the rights that Amazon permits them to have. There's no Tivo for Prime, because it would have to break the DRM to record the shows you stream from Prime. That allows Prime to pull all kinds of shady shit. For example, every year around this time, Amazon pulls popular Christmas movies from its free-to-watch tier and moves them into pay-per-view, only restoring them in the spring:

https://www.reddit.com/r/vudu/comments/1bpzanx/looks_like_amazon_removed_the_free_titles_from/

And of course, Prime sticks ads in its videos. You can't skip these ads – not because it's technically challenging to make a 30-second advance button for a video stream, and doing so wouldn't violate anyone's copyright – but because Amazon doesn't permit you to do so, and the fact that the video is wrapped in DRM makes it a felony to even try.

This means that Amazon gets to seek a different equilibrium than TV companies have had to accept since 1956 and the invention of the TV remote. Amazon doesn't have to limit the quantity, volume, and invasiveness of its ads to "less the amount that would drive our subscribers to install and use an ad-skipping plugin." Instead, they can shoot for the much more lucrative equilibrium of "so obnoxious that the viewer is almost ready to cancel their subscription (but not quite)."

That's pretty much exactly how Kelly Day, the Amazon exec in charge of Prime Video, put it to the Financial Times: they're increasing the number of ads because "we haven’t really seen a groundswell of people churning out or cancelling":

https://www.ft.com/content/f8112991-820c-4e09-bcf4-23b5e0f190a5

At this point, attentive readers might be asking themselves, "Doesn't Amazon have to worry about Prime viewers who watch in their browsers?" After all browsers are built on open standards, and anyone can make one, so there should be browsers that can auto-skip Prime ads, right?

Wrong, alas. Back in 2017, the W3C – the organization that makes the most important browser standards – caved to pressure from the entertainment industry and the largest browser companies and created "Encrypted Media Extensions" (EME), a "standard" for video DRM that blocks all adversarial interoperability:

https://www.eff.org/deeplinks/2017/09/open-letter-w3c-director-ceo-team-and-membership

This had the almost immediate effect of making it impossible to create an independent browser without licensing proprietary tech from Google – now a convicted monopolist! – who won't give you a license if you implement recording, ad-skipping, or any other legal (but dispreferred) feature:

https://blog.samuelmaddock.com/posts/the-end-of-indie-web-browsers/

This means that for Amazon, there's no way to shift value away from the platform to you. The company has locked you in, and has locked out anyone who might offer you a better deal. Companies that know you are technologically defenseless are endlessly inventive in finding ways to make things worse for you to make things better for them. Take Youtube, another DRM-video-serving platform that has jacked up the number of ads you have to sit through in order to watch a video – even as they slash payments to performers. They've got a new move: they're gonna start showing you ads while your video is paused:

https://www.usatoday.com/story/money/2024/09/20/youtube-pause-ads-rollout/75306204007/

That is the kind of fuckery you only come up with when your victory condition is "a service that's almost so bad our customers quit (but not quite)."

In Amazon's case, the math is even worse. After all, Youtube may have near-total market dominance over a certain segment of the video market, but Prime Video is bundled with Prime Delivery, which the vast majority of US households subscribe to. You have to give up a lot to cancel your Prime subscription – especially since Amazon's predatory pricing devastated the rest of the retail sector:

https://pluralistic.net/2022/11/28/enshittification/#relentless-payola

Amazon's founding principle was "customer obsession." Ex-Amazoners tell me that this was more than an empty platitude: arguments over product design were won or lost based on whether they could satisfy the "customer obsession" litmus test. Now, everyone falls short of their ideals, but sticking to your ideals isn't merely a matter of internal discipline, of willpower. Living up to your ideals is a matter of external discipline, too. When Amazon no longer had to contend with competitors or regulators, when it was able to use DRM to control its customers and use the law to prevent them from using its products in legal ways, it lost those external sources of discipline.

Amazon suppliers have long complained of the company's high-handed treatment of the vendors who supplied it with goods. Its workers have complained bitterly and loudly about the dangerous and oppressive conditions in its warehouses and delivery vans. But Amazon's customers have consistently given Amazon high marks on quality and trustworthiness.

The reason Amazon treated its workers and suppliers badly and its customers well wasn't that it liked customers and hated workers and suppliers. Amazon was engaged in a cold-blooded calculus: it understood that treating customers well would give it control over those customers, and that this would translate market power to retain suppliers even as it ripped them off and screwed them over.

But now, Amazon has clearly concluded that it no longer needs to keep customers happy in order to retain them. Instead, it's shooting for "keeping customers so angry that they're almost ready to take their business elsewhere (but not quite)." You see this in the steady decline of Amazon product search, which preferences the products that pay the biggest bribes for search placement over the best matches:

https://pluralistic.net/2023/11/06/attention-rents/#consumer-welfare-queens

And you see it in the steady enshittification of Prime Video. Amazon's character never changed. The company always had a predatory side. But now that monopoly and IP law have insulated it from consequences for its actions, there's no longer any reason to keep the predator in check.

Tor Books as just published two new, free LITTLE BROTHER stories: VIGILANT, about creepy surveillance in distance education; and SPILL, about oil pipelines and indigenous landback.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/10/03/mother-may-i/#minmax

#pluralistic #amazon #enshittification #ads #prime #ad-tech #discipline

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