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windpaths-weekly · 10 months ago

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« Windpaths Weekly » March 24th, 2024

We're new to sharing our Newsletter here but Skypaths is a project to help connect the Sky community and help players find ways to get involved. We share news about the game and communities that have granted us permission to share their events. We also share a bit about Sky's history in our Ancient memories segment. You can also check out our website:

<-------------------------------------------> Reminders This week is TS week! A lot of people expect it to be Hairtossle Teen because of the teaser TGC shared. The TS is usually shared around 1:00 pm GMT-5. The season will be ending soon! The flower accessory will be available after the season for 50 candles The following cosmetics will not be available after the season ends:

9 Colored Deer mask -> 120 candles

Radiance of the 9 Colored Deer -> $19.99 (USD)

Antlers and Moon mask -> $14.99 (USD)

Hotfix Update The recent hotfix update fixed issues Android players had with accepting friend codes and the issue with rogue Days of Bloom currency causing players to crash. Days of Bloom This beloved Sky celebration of Spring returns! Join the spirits in Prairie Peaks from March 25th through 23:59 April 14th! (UTC -7) As the event progresses we'll get to see more flowers bloom. During the first week there will be a downpour in Prairie Peaks that paves the way for the Arum flowers and Lillipads to grow! There will be 5 event currency to find each day, during the first week Skykids will be able to get 3 from taking their chances with the storm. Get ready for some shocking fun with this event. After the storm clears you'll be able to meditate to become a Jellyfish. These are the new items that will be coming this year:

Bloom Arum Petal Cape: 48 event currency

Bloom Spiky Sprig Hair: 24 event currency

Bloom Arum Petal Hair: 25 Hearts

Bloom Lilypad Umbrella: $14.99 (USD)

All of the flowers will build up to their peak bloom before they fade away. Don't worry about missing out on the beauty of previous years! The flowers from past days of Bloom events will be available for all Skykids to enjoy. Here's where you can find them all:

Cherry Blossom Tree -> Home

Wisteria Tree -> Hidden Forest Lobby

Tulip Field -> Forgotten Ark (After the first week you can mediate to become a butterfly here)

If you're looking for items from previous years visit the event shop in Aviary village. Past IGC items:

Pink Bloom Cape: 70 Candles

Bloom Butterfly Fountain: 80 Candles

Purple Bloom Cape: 105 Candles

Red Bloom Cape: 110 Candles

Pink Bloom Hair: 20 Hearts

Past IAP items (USD):

Bloom Gardening Tunic: $9.99

Cherry Blossom Bloom Tea Set: $19.99 Comes with 35 white candles

Wisteria Bloom Tea Set: $19.99 Comes with 35 white candles

Bloom Picnic Basket: $19.99 Comes with a gift season pass

Communities in Flight

<-------------------------------------------> These are communities that have given us permission to share their events, we do not share links to these communities outside of Discord. SORA 🔆

Sora is in the middle of a lot of events! They recently wrapped up their Caught on Cam 2 event where participants had to re-create a picture in Sky. You can still check out the winners to see everyone's attempts at this! The registration for SKYENCE INNOVATIONS event is now closed, participants have until the 27th to submit their inventions. The submissions will be shared after judging is finished so get ready to see everyone's innovation for this contest! The Registration for their Floral fashions event just closed. Participants have to design a flower themed outfit inspired by Days of Bloom.

TSK 🍁

They are hosting another round of guessing the next traveling spirit! The first 10 people to guess correctly get 1 heart if they get the spirit or season right and 3 hearts if they got both correct.

Ancient memories

<-------------------------------------------> Admire the Sapling Task If you've been playing Sky for more then a week odds are you've run into the Admire the sapling task. This task was added during Days of Bloom 2021 and the tree used to be much smaller.

The Tree was made bigger during Days of Bloom 2022 and the light seeker spirits now watched over the tree with you. This task hasn't been changed since but is a well known part of the Task rotation now.

Thank you for reading!

#sky cotl #sky children of the light #skycotlnews #windpaths weekly #We post these weekly on multiple platforms so keep an eye out for next week!#thatskygame

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horseluvr00-ff · 5 years ago

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A Place to Call Home | Chapter 19

Masterlist Here

Rating: T+

Fandom: Marvel Cinematic Universe

Genre/Warnings: action/adventure/family | kidnapping, violence, strong language.

Story summary: It’s been a few months since the Battle of New York. Steve Rogers is acclimating to life when he crosses paths with teenager Katelyn Sanders, a SHIELD recruit and highly valued asset with a dark past. Follow Kate’s adventure from SHIELD asset to Avenger to wanted fugitive over the course of her youth and into adulthood with her Avenging family. Follows Infinity Saga and beyond.

Words: 5,482

Disclaimer: Majority of properties within this fanfic are owned by Marvel/Disney. My OC Katelyn Sanders, as well as a few other unaffiliated things within this fanfic are of my own creation.

Author Note: Chapters usually average between 6k-8k words, but range from 4k to 10k. Relogs are welcome :) Please no plagiarism or reposts on other platforms. Updates occur weekly on Fridays, however posts on Tumblr usually occur Saturdays.

Full story available on FanFiction.net and A03 here and here

Chapter 19 can be found here and here in full. Go here to the full prologue tumblr post… So many options.

Check out a portion of Chapter 19 below:

The Next Day…

The evening had taken a drastic turn following the visit from the Bakers. Everything was going fine. The team was winding down following a broken dinner and everyone was going in and out of their separate corners. Flashback to said evening, and Kate had - what she later told the team - a mild panic attack. Following shattering a glass cup in her hand, Kate had pushed her way past everyone and escaped into the stairwell. The team looked for her for almost two hours before she popped back up out of nowhere to tell them she was okay. They collectively had already decided not to question her about it, and Bruce bandaged up her hand before everyone officially called in for the night.

The following morning, Kate was pretty quiet and didn't seem out of sorts. A bit quiet, but overall open to the team. Steve had informed everyone he was heading to his apartment to get a few things, and would be gone a few hours, leaving out the part about swinging by SHIELD before making the eventual trip back to the Tower.

He had put it off for too long. He needed to talk with Fury. Steve had called him on the way to the base, and the Director informed him Gordon would be present for some of their discussion and would most likely show up some time after Steve.

Most of the car ride there, Steve spent thinking over what he could say; what he needed to say. The Director knew Kate was at the Tower. However he most likely didn't know she was spending the majority of her time there recovering from her injuries sustained in her escape.

Steve's eyes are zoned out as he makes his way down the hall and towards Fury's office. The last time he visited Fury's office and they talked about Kate, Steve was less than discrete and overall realized trying to preplan the conversation usually didn't work and he just said what came to his mind in the moment.

Steve slows as he comes within feet of the office door, his eyes meeting the opening for a brief time before his gaze falls and he breathes out quietly.

"Captain," Steve's head snaps up, finding Fury leaning around the doorway with his brow knit.

"Director," Steve nods, posture straightening as he goes to follow the man into the office.

"Getting your last few seconds to prepare?" Fury questions, looking over his shoulder at the Captain who gave the littlest shrug of his shoulders as his hands rose to grip his belt buckle.

"Something like that," Steve breathes, a small sigh on his lips as he meets Fury's eyes once the Director is on the other side of his desk facing him.

"How is she doing?" The question is casual and Steve finds himself almost answering it.

"She's-..." Steve clenches his jaw, eyes returning to the Director with a somewhat narrow gaze.

Fury raises an eyebrow at Steve's silence and the Captain lightly shakes his head before looking down.

"... She's fine." Steve finally mumbles, reluctant but knowing they had to come to terms sooner rather than later.

"Everything's been alright with the team?" Fury questions as he opens a drawer from the desk.

"Yeah. They're fine too." Steve responds, hands still stationary on his belt as he watches the Director before his eyes trail around the room briefly.

"Gordon?"

"He'll be here with time. He was around an hour out last time I spoke with him, shouldn't be long, but for now we can still discuss. You two will butt heads on this matter,"

"This matter being?" Steve mutters, his voice reluctantly agitated.

"You know what Rogers. We need to discuss how long you'll be keeping our recruit hostage at Stark's building." Fury makes clear.

"Considering she almost severely injured herself breaking herself out of your care, I think we can both agree you were the ones holding her hostage," Steve snaps back, not bothering to hide the anger in his voice. If it was one thing he knew about all of this, his patience was basically nonexistent when it came to this Oriah program at this point.

The Director is quiet for a moment, mouth slightly ajar as if he was about to speak but paused at hearing Steve's words.

"Taking out her tracker implant," Steve explains. "She lost a good bit of blood, was half conscious when we found her in Tony's workshop, but… Bruce patched her up… She's doing much better." Steve nods, eyes falling as he recalls the night before.

The Director remains silent, processing Steve's words with a little nod of his own before he looks down towards the files he had gathered from the drawer in his desk.

"Thank you for providing her that care, however I think it would be wise for you to hand her back over to Oriah's medical tea-"

"Not sure that's the best thing for her if I'm being honest," Steve's lips form into a thin line as he shakes his head, meeting the eyes of the Director when his expression lowered.

"Rogers, let me be crystal clear in saying that this recruit you've latched yourself on to is more of a liability than you realize." Fury leans over his desk, hands perched on the ledge. "Her abilities make her extremely powerful, not to mention at times uncontrollable."

"Well if you spent less time trying to control her, and more time treating her like a human being maybe we wouldn't be having this conversation." Steve snaps back.

Fury is quiet in response to Steve's words and gives a sigh before flipping open the file on his desk, eyes finding the content within it before he turns it around and slides it towards the opposite end of his desk where Steve was.

"This is classified. You shouldn't be looking at it. Be grateful you are." Fury mutters before pushing off his desk, feet taking him towards the large windows a ways behind his desk.

Steve's brow knits as his hand finds the file, pulling it a couple inches closer as his other hand comes to perch on the corner of the desk, eyes finding the papers within.

"... What is this?" Steve mumbles, his brow knitting before he looks up towards the Director.

"When Sanders first came to SHIELD- Oriah was relatively new… the installation upstate wasn't yet finished and we didn't have many places to hold individuals like her… Nor did we have the knowledge of how to detain or control her if necessary."

"Maybe you should focus less on the security aspect and more on gaining her trust," Steve mutters with a shake of his head, eyes finding the images with mild confusion.

A few of the photographs were of a town, a snowy location. It looked like the town had been hit by a natural disaster or like it had been in a warzone. Buildings were destroyed and rubble and debris littered the streets.

"What does this have to do wi-"

"It happened shortly after Sanders was brought to SHIELD… The images you're looking at," Fury gestures towards the file Steve was eyeing.

"And?" Steve lifts his head to meet the Director's eyes, seeking further information.

"She was still distrusting and her abilities were unstable… She escaped… Had a run in with this town of civilians," Fury responds, once again gesturing towards the photos Steve was eyeing as he took a few steps closer back towards his desk.

Steve's brow knits almost immediately as he looks up to meet Fury's eyes once more.

"Severe damage to infrastructure, multiple fatalities and a serious wake up call for our team," Fury ends, his voice turning firm as he rests his hands back on the opposite end of the desk to Steve.

The Captain gives the littlest shake of his head as he eyes the photographs, placing a few of them aside to see one that had bodies in it. Steve looks away for a moment, not wanting to believe it. He couldn't. That-... That wasn't Kate. Not the Kate he knew.

"I hope you can understand why this recruit going missing may cause some anxiety for myself as well as the teams of agents that work with her," The Director's voice was still firm and Steve clenches his jaw, racking his brain for the right words but he can't find any.

"She hasn't given me any indication that she would ever want to hurt someone," Steve shakes his head, voice confident enough as he meets the Director's gaze. "She's- respectful and mindful of others-"

"Rogers you've known this recruit for a week." Fury makes clear, his tone expressing his opposition. "You don't know anything about her."

"I know enough," Steve snaps back before closing the file.

Fury clenches his jaw, gaze still firmly set before his eyes fall and he shakes his head, a smile coming onto his face.

"What's your plan, Captain? Are you looking to adopt?" The sarcasm leaks from the Director's voice and Steve shakes his head before raising a hand to his belt buckle.

"I want her to be safe." Steve makes clear.

"The safest place for that recruit is in SHIELD's hands where she can't hurt others or herself,"

"And what gives you the right to dictate that?!" Steve snaps back. "She's just a kid! She's scared and the last thing she needs is more scientists poking and prodding her with a complete dismissal of humane treatment."

Silence falls over the room once more as the Director drops his gaze to his desk with another shake of his head. Arguing with Captain Rogers was an impossible task.

"Do I have to get a group of agents together to physically remove her from Stark's building or are you going to make this easier for everyone by handing her over?" Fury mutters in question.

"By all means send a team of agents and see what happens," Steve smirks. "Honestly try it."

Fury clenches his jaw, eyes finding the file on the desk which Steve had closed once more before he breathes out through his nose with a small nod, eyes ultimately finding the Captain again.

"Alright Rogers," Fury starts. "You wanna drag this out, I'll let Gordon know Sanders will be staying at the Tower; assuming the whole team is on board with you keeping our recruit in the same building as them."

Steve is quiet, at a loss for words as his eyes fall for a brief moment.

The team. Right. The Team was- on board? Yeah… They were- probably most likely on board…

"For how long?" Steve questions hesitantly, still reluctant of the Director's sudden leniency.

"Let's just see about the next week or so before you start thinking long term, Rogers." Fury chuckles, gathering the file before holding it out. "Feel free to share this with the team, just be discreet. I'm assuming they're following your lead in all of this."

Steve slowly takes the file, brow knit before he lowers it to his side, eyes on the Director before he looks over his shoulder towards the door and begins to back up, turning as he went.

"I don't know what conclusion you're heading towards, Rogers. But there is more to this recruit than you realize. Don't get comfortable."

"Thanks for your time, Nick." Steve calls back as he leaves the room, all but ignoring the Director's words.

The rest of chapter 19 can be found here on FFN and here on AO3. Take a peak to keep reading!

Stay healthy, stay safe, sending lots of love. <3

Masterlist Here

#avengers fanfiction #avengers family #dad!steve rogers #steve rogers #steve rogers x daughter!oc #my oc #marvel oc #captain america #nick fury #tony stark #iron man #natasha romanoff #black widow #clint barton #hawkeye #bruce banner #hulk #shield

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remelitalia · 4 years ago

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Content Marketing in 2021 and Beyond

Let’s talk about content marketing.

How’s it doing in 2021? Where might it be headed this year and next? Is it still the king?

Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups.

They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. They don’t want spam clogging their inbox.

People want high quality, useful, relevant, and engaging content about things that matter to them.

Craig Davis, the former Chief Creative Officer at marketing communications firm J. Walter Thompson, said it best:

We need to stop interrupting what people are interested in and be what people are interested in.

That’s content marketing in a nutshell. And yes, it’s still king, but it is evolving. Consider:

Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads.

Video and voice search are leading the charge in 2021.

Over 41 percent of Americans use an ad blocker of some sort. Content is not an “ad”, and so is an effective method to get around blockers.

Businesses that use content marketing have conversion rates 6x higher on average than those who do not.

70% of consumers prefer to learn about a product from an article rather than an ad, and 4x more would rather a video than an article.

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C.

SMBs that blog generate 126% more lead growth than their non-blogging counterparts.

38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week.

60% of marketers say content marketing is very important or extremely important to their overall strategy.

If you’re not convinced yet, any blog post on content marketing statistics will quickly change your mind.

It works. Exceedingly well.

But the thing about content marketing is – as with virtually everything digital – it’s constantly evolving and changing. Tactics and channels that worked last year, or even last month, might not deliver the same robust results today.

Digital marketers have to stay on top of the industry, paying attention not only to what the competition is doing, but where the people are spending their time online, and what they’re consuming while there.

So, what’s happening in content marketing, version 2021? Let’s find out.

Content Marketing: 2021 Current Trends

To operate on the assumption that what content marketing was it will always be is to fail at it. Horribly. In the early days, you could post a 500 word, keyword-stuffed blog post and generate plenty of traffic.

Not anymore. Content marketing is as much about watching the trends as it is about creating and sharing content.

Social Media Metrics (and Their Impact on Content Marketing)

In 2014, social media was becoming the place to post your content. In 2021? There’s no longer any debate. Facebook is the primary distribution channel for content.

But simply posting is not enough. You have to promote and measure. Seven years ago, a measly 25% of marketers were measuring their social media campaigns at the individual pieces of content level.

If you’re not monitoring your content, you might as well just throw your marketing budget out the window.

Great marketers measure, manage, and tweak. And I’m not just talking about clicks, likes, and favorites, often referred to as the vanity metrics.

Today, it’s more about comments, shares across multiple channels, discussion, and action – or engagement with your stuff – and conversions.

In a perfect world, you’d have your finger on the pulse of all three to collect the most detailed and comprehensive vital signs on your campaigns. Nowadays, 56% of marketers rely on engagement metrics to determine campaign success, while 21% focus on conversion data.

That’s an improvement from four years ago, but better still is vanity, engagement, and conversions. Between various analytics services and built-in social media platform capabilities like Instagram Insights, you have the tools to collect, analyze, and use the data that matters.

So use it.

2021 Video and Live Streaming

Video is the number one form of media in content marketing.

In fact, it’s been the most frequent answer to the question of what marketers plan to add to their tool belt for the past couple of years. YouTube and Facebook video are becoming must-haves in the digital marketing game.

Search Engine Journal discovered that their Facebook Live posts delivered 178% higher than average engagement over regular posts, and increased referral traffic by 213% over the 2 months of their study.

According to HubSpot’s most recent Not Another State of Marketing Report, the top two types of video are promotional and brand storytelling.

Why? Marketers are increasingly relying on video because people are increasingly watching it:

People watch over 2 billion videos a day on Twitter

Video accounts for an estimated 82% of consumer internet traffic in 2021.

There are 8 billion daily video views on Facebook on average.

Over half of online users – 55% – watch videos every day.

Social videos generate 1200% more shares than text and images combined.

According to Curata, the three most effective types of videos are customer testimonials, tutorials, and demonstrations. Notice that they all benefit the customer in some way. That’s key.

You don’t need a fancy recording studio, either. The camera on your phone is good enough to get started

Explore YouTube, Facebook Live, LinkedIn Live, Animoto, Periscope, Instagram, Wistia, PowToon, and more.

Pre-recorded videos used to be the preferred format at the moment, but the pendulum is definitely swinging towards live streaming. Facebook reports users watch live videos 3x longer than those that are pre-produced, and LinkedIn reports live videos earn 24x as many comments.

Point is, video – both recorded and live streaming – is a top tactic in both B2C and B2B. And online netizens love to watch and consume it.

So give it to them.

How Many Words Matter in 2021 Content Marketing?

Quality still matters more than quantity, but there has been a steady upward trajectory to blog post length over the past few years. This will continue.

The average blog post was 808 words in 2014, but was 1142 words in 2017. That’s an increase of 41%.

In 2020, the average length of a top ranking blog post is 1447 words.

It might sound counterintuitive; our attention spans are getting shorter, and we hop from page to page, website to website – but people are still willing to invest the time for a comprehensive and well-written post. (Like this one).

Just remember we’re not talking about words for the sake of words. Consumers want quality. They want detailed, relevant, useful posts. And they’re not afraid to spend some time with them. More words = more success — but only if those words are relevant.

So do it.

There are other trends to keep at least a passive eye on, everything from interactive content to the emergence of micro-influencer marketing.

Trends come. Trends go. But if you truly want to stay one step ahead of the competition, you need to make some educated predictions.

2021 Content Marketing: The Predictions

Identifying trends as they’re happening is one thing. Accurately predicting the trends before they happen is something else.

But if you do, you’re on the frontline and ahead of the curve. What might 2021 have in store for content marketing? It’s time to bring out your crystal ball.

Long-Form Original Content

Blogs are getting longer. Video is gaining ground. But that’s not what I’m talking about here.

Big brands like Apple, Google, and Facebook are investing big money in original programming, with revenue-sharing between the platform and the creators.

A service like Facebook Watch – the social media behemoth’s on-demand video space – provides a platform that allows content creators to find their audience and build a community. Those are two of the biggest goals of content marketing in one fell swoop.

The benefit of this tactic, aside from its popularity, reach, and potential is the ability to monetize the content itself.

Ultra-Personalized Content

The old way had content created and pushed out to thousands or millions of people. While that can still work depending on the quality and subject, there is a better way on the horizon.

Enter ultra-personalized content.

As we create more and more data points, and develop more and more tools for collecting and analyzing them, the ability to produce and push personalized content is becoming that much easier.

Tools like YouTube’s Director Mix, for example, allow brands to personalize videos and videos ads for hundreds if not thousands of different audience segments based on a variety of data sources and user behavior. And all automatically.

Dynamic content can help users find exactly they type of content they want.

Content has always been about relevancy, but expect relevancy and personalization to take center stage over the next 12 months or so.

Ultra-Local Content Marketing

Big brands and chains may create content at location A, and push it out for use at location B.

The problem is, location A and location B could be in different cities, or countries, or even continents.

What if rather than reusing the same content created at A, it was given some local flavor before sharing it at B? Consumers are looking for relevancy and personalization, and geography is a big part of that.

Locally produced content is not always possible. And even when it is, it’s not always done.

It should be. Content coming from HQ?

Give it a local twist. Create some of your own, local stuff whenever possible. Resist the urge to produce generic content in order to appeal to as wide an audience as possible…at least sometimes. If you’re offering products or services at a local level, make your marketing a good mix of global and local.

The axiom in purchasing these days is “buy local”. For marketing? It will be “be local”.

Delivery Channels of the Future

Amazon Echo. Google Home. Siri. Your fridge?

The Internet of Things means your content will be delivered via channels outside the usual social media platforms and websites.

Less text-heavy, more video, and succinct verbal answers. Provide the content that works with the evolving delivery landscape. Both schema markup and structured data will help. Use them.

The opportunity to secure uninterrupted and focused time with consumers will still exist, but it’s going to be more challenging than ever to act upon. In order to capture hearts, minds, and — ultimately — wallets, the smartest brands will realize that they must stop thinking like advertisers and start thinking like media companies, giving core audiences value beyond just the products and services they provide.

~Jesse Greenberg, former chief strategy officer at Ackerman McQueen

Businesses are moving away from company-focused content and towards content that is tailor-made – sometimes down to the individual level – for the customer. Relevant to them. Personalized to them. Useful to them.

That’s the present and future of content marketing.

Conclusion

This is by no means an exhaustive list. Artificial intelligence, voice search, augmented reality, remarketing, and passage indexing are all likely to impact content marketing in 2021 and beyond.

Getting in on content marketing trends is good. Do that.

Getting in on the ground floor by anticipating the next trend is even better. Do that, too. The signs are there. All you have to do create it.

Have I missed anything? What do you see as the biggest trends in content marketing for 2021? What predictions do you have about the future?

The post Content Marketing in 2021 and Beyond appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/content-marketing-and-beyond/ via https://neilpatel.com

See the original post, Content Marketing in 2021 and Beyond that is shared from https://imtrainingparadise.weebly.com/home/content-marketing-in-2021-and-beyond via https://imtrainingparadise.weebly.com/home

#IM TRAINING PARADISE - Home

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t-baba · 5 years ago

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It's a week of releases: Popper 2, Yarn 2, Rough.js 4

#473 — January 31, 2020

Read on the Web

JavaScript Weekly

Popper 2.0: Tooltip & Popover Positioning Engine — This popular tooltip and popover library just hit version 2.0. You can read the blog post detailing what’s changed and what’s new here.

Federico Zivolo

JavaScript Libraries Are Almost Never Updated Once Installed — An analysis, based on CDNJS data, of when and if JavaScript libraries are updated after being installed onto websites (the headline kinda gives this one away 😉).

Zack Bloom (Cloudflare)

Fast, Easy, JavaScript-Based Testing for Any Web App — Cypress is the new standard for front-end testing that every web developer and QA engineer needs. Debug, hot reload, and record video of your end-to-end tests—using 100% JavaScript. Get started today with our free, open-source Test Runner.

Cypress.io sponsor

Introducing Yarn 2: It's All Change for the Popular Package Manager — The first stable release of Yarn 2 is now available, it contains quite a few fundamental changes (in the migration guide it’s called “very different software” to v1) and new features borne from the team’s own usage. Yarn 1.22 will be released next week and then enter maintenance mode, so if you’re a Yarn user, consider upgrading.

Maël Nison

Puppeteer 2.1: The Headless Chrome Node.js API — Last week we featured Playwright, a new multi-browser alternative to Puppeteer, but now Puppeteer is back with support for working with a standard, unpatched version of Firefox.

Puppeteer

💻 Jobs

Frontend Developer Needed in Beautiful Norway — Are you a senior frontend developer with an eye for great UI and bragging rights about your full-stack abilities?

Snowball Digital

Find a Job Through Vettery — Vettery is completely free for job seekers. Make a profile, name your salary, and connect with hiring managers from top employers.

Vettery

📘 Articles & Tutorials

An In-Depth Look at TypeScript's enums — enum lets you define types that have a specific number of values, a.k.a. an enumerated type. Here’s how they work and some use cases.

Dr. Axel Rauschmayer

▶ Google Sheets for Node Developers — A look at some of the cool things you can do with Google Sheets from Node. This is a nice, practical introduction and they show off all the parts involved in putting a real app together. 35 minutes.

Franziska Hinkelmann and Anu Srivastava

Introduction to Machine Learning with Tensorflow.js and IBM Watson — RSVP for this online workshop on open source Machine Learning from the browser to the cloud by IBMer David Nugent.

IBM Developer sponsor

Memory Management in the V8 Engine — You don’t need to know this stuff to use Node effectively, but if you’re intrigued what’s going on under the covers, enjoy this.

Deepu K Sasidharan

5 Best Practices to Write Quality Arrow Functions

Dmitri Pavlutin

Typing Objects in TypeScript — Dr. Axel continues his spelunking into the world of TypeScript with a look at how objects and properties are typed.

Dr. Axel Rauschmayer

Building a Reusable Dialog Module with Angular Material

Vassiliki Dalakiari

Let It Crash: Handling Node.js Errors on Shutdown

Heroku sponsor

Why The TypeScript Team is using Gatsby for Its New Site — Discover why the TypeScript team uses Gatsby (a React powered site generator) and what constraints they use to make it work for their team.

Orta Therox

🔧 Code & Tools

Rough.js 4.0: Draw Web Graphics with a Hand-Drawn Appearance — You can now pass in seed values to seed the randomness of Rough’s scribbling which could help your graphics look more.. predictably rough :-) There are also numerous other visual improvements including support for no-stroke fills.

Preet Shihn

Size Limit 4.0: A Performance Budgeting Tool for JavaScript — Calculate the real cost to run your JS app or lib to keep good performance. Integrates with your CI process.

Andrey Sitnik

LInQer: C# Language Integrated Queries (LINQ) but for JavaScript — Use fluent, chainable methods like where, select, and groupBy to work with data.

Costin Manda

Axe Pro: Free Accessibility Testing Tool Created for Development Teams — Unique mix of guided and automated tests. Manage multiple tests, limit the scope of your testing, export results, and more.

Deque sponsor

Meteor 1.9 Released — It’s been a while since Meteor, a once hyped but now mature JS development platform, has come up on our radar, but it’s now gained Node 12 support.

Filipe Névola

Phoenix: A JS-Scriptable macOS Window and App Manager — If you want full control over your window management and you know JavaScript, this is for you. Here’s an example script to give you a taster.

Kasper Hirvikoski

OctoLinker: Links Together, on GitHub, What Belongs Together — A browser extension for GitHub power users that turns import and require sources into links to the original source. Here’s a demo to see if you like the effect. Supports many other languages than JavaScript too. A new release is just out and it's faster than before.

OctoLinker

by via JavaScript Weekly https://ift.tt/38TX7bV

#Javascript Branding #Javascript Weekly

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predictable-marketing · 5 years ago

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Top B2B marketing strategies to increase sales 2020

The start of a new year is a chance to reset, re-think and implement some new marketing techniques to help your business increase sales. With “Digital ad spend expected to account for 50% of all advertising budgets worldwide by the end of 2020” your businesses campaigns must be of the highest level to fend off the competition. This is also supported by the fact that “91% of B2B marketers use content marketing to reach customers.”

With figures such as these, it is clear that the amount of content and marketing material pumped out to consumers each day is enormous. With such density in the market, how do you make your content stand out? Are your marketing campaigns attracting and engaging the right consumers? Did your campaigns in 2019 struggle to get the results you wanted? Here are some tips to improve your marketing campaigns to increase your businesses sales.Digital marketing consultancy uk, Digital marketing consultant in uk, Digital marketing agency london.

1.Value-based selling

The first step in the process is to understand how you should market and ultimately sell your product to consumers. We now live in an era where the levels of data and information being produced is at an all-time high. This is shown by the fact that “90% of the world’s data has been produced in the last two years.”. With this amount of data, it is only reasonable that a lot of content created will be missed by the consumer because it does not entice them in. This brings us on to our first technique of value-based selling.

Due to the vast amount of content now available, there is currently no need for consumers to spend hours searching for the right product. They hold power in being able to choose from a wide range of options. For marketers, it is, therefore, essential that the content aimed at the specific consumer is tailored to their particular needs.

Your content should focus on the consumer’s problems and how your business can help eliminate those problems. In doing so, your content must also be evident in explaining what costs the consumer will face and how your product is providing an ‘opportunity’ to help. A recent study found that “77% of B2B buyers still feel that making a purchase is time-consuming and even painful.”. Being transparent and honest as well as tailoring to the consumer’s direct needs will immediately reduce the time buyers will have to use hence creating a better customer experience.

2. Create your buyer personas

The second step involves creating your ideal buyer persona. A buyer persona helps build content that would interest your target audience. The persona will have the same interests, problems and challenges that your ideal customer would have – a twin of your ideal customer.

This means the content created can be specific and personalised as you can be confident that you are targeting the correct consumer. In many ways, it gives you a direction and path to work towards as your marketing content adapts to the environment that your ideal persona works in. To begin creating your buyer persona, you must first do some market research. This is to really grasp what your personas want, and by doing some industry-relevant surveys, you will quickly receive relevant data to mould your first persona.

To get more in-depth knowledge about the struggles people may be facing in the industry, it is worth having a long conversation/call with someone in your target audience or a friendly existing customer. This doesn’t necessarily have to be the CEO, but someone knowledgeable in the industry can provide vital information that the surveys may have missed. Once you have gathered the information, try and narrow down the common details, e.g. demographics, skill level, interest etc.

All of this is adding in creating your path to your ideal buyer persona. With your ideal persona now nailed down, you can now tailor your content towards them with personalised messaging. Yes, having your ideal buyer is the aim, but realistically you have to watch where your business is most likely to make sales. So always create multiple personas so you can change up your approach to address the needs of each persona.

3. Create your web/search strategy

With your buyer personas and marketing direction sorted, the next step is to create your web/search strategy. In marketing, there are many ways to generate leads, including, Search Engine Optimisation (SEO), Pay per click (PPC) or via social media. Now there is nothing to say that you shouldn’t try all of these methods at the same time, but if you do, you will have to make sure there is a structured approach otherwise you may end up wasting some of your marketing budgets.

A study in late 2019 found that “64% of B2B organisations have a formal marketing plan” and there is a good reason for this. Without a plan, much of your marketing resource can be wasted, and your strategy will lose its sense of direction. For example, if you are looking to do a Google Ads campaign, you must allocate time each day to check the progress and success. Thousands of pounds of businesses marketing budget have been wasted on poorly managed Ad campaigns because the ads were not optimised correctly, leading to clicks that cost money without providing appropriate leads. Also, if your SEO strategy does not align with your ads strategy you might be doubling your effort and diminishing returns.

By picking one or two strategies, you and your team can consistently put out content that can be monitored and improved depending on the results you are seeing. If you were looking to do a LinkedIn lead generation campaign but see no results within the first couple of weeks, you can change your message. The point is, being on top of whichever strategy you choose is essential and is the critical component to getting a good return on marketing investment.

4. Publish quality content for different stages of the buyer journey (Awareness, Consideration, Buying)

With your strategy now in place, you can begin to publish the content you have prepared. As mentioned previously, with the vast amount of information that is posted each day, it can be challenging to make your business stand out. However, publishing content for different stages of the buyer journey is one way of keeping your consumer hooked to your content. Beginning by addressing their interests and problems, you can attract an initial number of clicks/impressions early on that can set up your next piece of content.

This technique only works if the content you produce is relevant to the time it’s posted and that there is consistency in the way it is published. For example, you could begin a blog series that is industry relevant to your ideal buyer persona and each week post a new blog. By creating a series or something similar, you are giving the consumers regular content while also leaving them asking what will be posted next week.

With potential leads now following your new ‘series’, the content can then progress onto how you will resolve these problems and how it has worked for others. By progressively painting a picture to your consumer, they are more likely to get in contact as they understand the product and can see how it works.

If your approach was to click-bait consumers with an eye-catching headline which then led to mountains of text, your consumers are more likely to close the page and switch off from your business’s potential offerings. With this drip-feeding method of explaining your product and how it can help them, a level of trust is already formed before any direct contact has been made between you and your consumers.

5.For B2B marketing, we suggest focusing on one key persona and messaging per quarter.

When looking to combine these strategies for a trial for your new marketing outlook in 2020, we advise focussing on just one of the key personas that you have generated.

Once selected, begin a LinkedIn campaign working on sales navigator to engage with your target audience. LinkedIn is so far the best social platform to drive b2b engagement. In addition, it builds up traffic to your website too. By driving traffic to your website, you can begin a blog campaign that has a weekly topic relating to the interests and problems your target persona may face. Try and have a focus for each quarter of the year. You don’t want your message to be distorted, so keeping a clear message throughout each block is essential. Depending on the industry you are targeting, make sure your content is relevant to any current affairs or changes that may affect the industry. If the content you have planned is now irrelevant because of legislation changes etc. don’t post it, it will only lead to your consumers losing trust in your business’s knowledge.

Using these steps to create a detailed and structured marketing plan will go a long way in seeing an increase in leads and ultimately, sales. With the amount of content and data being produced now at an all-time high, it is essential that the content your business creates stands out from the crowd. Define your direction and execute your plan and you will soon see brilliant results.

If you would like to know more about how Predictable Marketing has helped B2B companies develop and implement marketing campaigns for increasing sales, please follow us on LinkedIn or drop us an email.

#Digital marketing consultancy uk #Digital marketing consultant in uk #Digital marketing agency london

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sinner-from-the-neverland-blog · 5 years ago

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Real Estate AAGency of Singapore Orangetee

About NLG

Training

Link Up

Testimonials

OrangeTee

Fly withNavis!

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“I truly love the Culture of Navis Living Group, everyone is Willing to share and with a Positive Mindset, we can all soar to greater heights together!”

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Jynn Teh

Senior Associate Group Director

“Navis TAG has helped me list and Sell my properties Faster and more Effectively than all my competitors! My Clients are Very Impressed by my speed and efficiency!”

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“With Maxposure, I can Post my listings to Multiple Digital Platforms Quickly and Effectively. It saves me hours of work every week!”

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“With the Awesome Team Support and Navis TAG, I have achieved Better Sales and Multiplied my Income! And many of my teammates have done it too!!”

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“… The ASM Sales System has empowered me to calculate and Present Complicated Scenarios to my clients in a Detailed and Guided format.. “

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Associate District Director

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“I truly love the Culture of Navis Living Group, everyone is Willing to share and with a Positive Mindset, we can all soar to greater heights together!”

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damonbation · 4 years ago

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Unhashed Podcast - When Maxis Shill ETH

On this week's episode of the Unhashed Podcast: Bitcoin Maximalists like Jameson Lopp and Alena Vranova are shilling an Ethereum compliance coin that they are advisors on. Is this a hypocrisy that calls into question their whole reputation or a big nothing burger (or something in the middle)?

Weekly News Wrap Up:

A whopping 21,454 BTC was just swiped off the market by intelligence and mobile software company MicroStrategy. It became public knowledge in a MicroStrategy filing with the U.S. Securities and Exchange Commission. A MicroStrategy press release indicates that the firm had been planning the move as part of a capital allocation strategy that it had announced in its Q2 2020 financial results release on July 28. The news that an otherwise institutional business intelligence company had just invested $250 million (nearly 25 percent of its full value) to buy 0.1 percent of the total BTC supply quickly spread across multiple Bitcoin-focused social media platforms and news outlets.

There was no shortage of expressions of joy among those who shared their thoughts and opinions about this massive institutional purchase. In the press release, the CEO of MicroStrategy, Michael Saylor, shared his reasoning for wanting to hold bitcoin as the company's primary treasury reserve asset in a way that shows he's really done his research.

Not only did Saylor comment on how he thinks bitcoin is 'œdigital gold' and is 'œsmarter than any money that has preceded it,' but he also recognizes some of the other positives that Bitcoin can bring. 'œThe investment reflects our belief that Bitcoin, as the world's most widely-adopted cryptocurrency, is a dependable store of value and an attractive investment asset with more long-term appreciation potential than holding cash,' Saylor said, per the release.

Bitcoin custody solution provider Casa has announced that it is offering in-wallet bitcoin purchases, allowing Casa App users to forgo exchanges when they add to their HODLings. Casa explained that users can make these purchases using Apple Pay or debit cards, which connect them to retail exchanges through a secure API provided by Wyre. Wyre offers similar services to other projects in the space, such as DropBit. Casa, which positions itself as a particularly security-conscious provider of private key management, noted that while this feature adds convenience, it does not impact custody or the safety of funds.

Aaron van Wirdum of Bitcoin Magazine writes: Taproot, a potential upgrade to the Bitcoin protocol first proposed by Bitcoin Core contributor Gregory Maxwell, is in its late stages of development. The technology consists of a clever combination of crypto-tricks that would let users hide complex smart contracts inside regular-looking transactions '" the complexity is only ever revealed if parties to a contract are uncooperative. Leveraging this idea, Bitcoin Core contributors including (but not limited to) Jeremy Rubin, Antoine Riard, Gleb Naumenko and Gregory Maxwell himself have been speculating about a general concept referred to as payment pools.

Payment pools would let groups of users share ownership of the same coins (technically: UTXOs) as recorded on the Bitcoin blockchain, while letting any of these users make (or receive) payments with them. As the group and its individual members 'œhide' in a Taproot structure, all of them enjoy more privacy, smart contract flexibility and other benefits' and they potentially even enjoy these benefits off-chain, making payment pools a new Layer Two solution

Coinbase will allow U.S. retail customers to borrow fiat loans against as much as 30% of their bitcoin holdings in the fall, the San Francisco-based exchange announced Wednesday.

Coinbase is one of the largest and most regulated crypto exchanges to get into the lending business, and the exchange is setting conservative parameters on the product, capping credit lines at $20,000 per customer and offering an interest rate of 8% for bitcoin-backed loans with terms that are a year or less.

https://www.coindesk.com/coinbase-to-offer-bitcoin-backed-loans-to-us-customers

Bitmex will be launching our User Verification Programme at 00:00 UTC on 28 August 2020, where all customers will be asked to complete ID checks within the next 6 months. These new controls will enable us to create a more trusted and secure trading environment for all BitMEX users.

https://blog.bitmex.com/announcing-the-bitmex-user-verification-programme/

BlockFi has announced the close of a $50 million Series C fundraise. Sources say the company's valuation stands at $400 million. The additional capital will help the firm continue to grow at a fast clip, says CEO Zac Prince. The firm could be crypto's first SPAC given the right market conditions

https://www.theblockcrypto.com/post/75338/blockfi-raises-50-million-eyes-potential-spac

At the same time, BlockFi tweeted this out: 'œAs we continue to grow, we plan on adding as many cryptos as possible. Keep an eye on our Twitter for updates!'

https://twitter.com/TheRealBlockFi/status/1296486866804498437

The Gibraltar-based INX Limited today began its initial public offering for 130 million security tokens that can be used with its upcoming cryptocurrency exchange, following approval from the United States Securities and Exchange Commission (SEC). And there are unexpected figures in the fray: Bitcoin maximalists Jameson Lopp, Samson Mow, and Whale Panda. All have criticized Ethereum and many other tokens in the past, but they're onboard with INX. In response, Lopp tweeted: 'œNot an equity offering. Not yo' mama's ICO. A guaranteed share of cash flow.'

https://decrypt.co/39769/bitcoin-backer-jameson-lopp-defends-support-inx-token-ipo

Coinbit, supposedly South Korea's third-largest cryptocurrency exchange in terms of trading volume, has reportedly been seized by police over allegations that it faked most of that volume. According to a report from Seoul Newspaper on Tuesday, local police raided and confiscated the company's Gangnam headquarters and other premises. Accused of fraud, the firm's owner, Choi Mo, and other managers are said to have artificially inflated volumes on the exchange by using "ghost" accounts to make fake trades, a practice known as wash trading. In its report, Seoul Newspaper said it had been informed by insiders of corruption at Coinbit months ago and that up to 99% of trading volume was "manipulated" on the platform.

https://www.coindesk.com/south-korea-crypto-exchange-coinbit-seized-allegations-fraud-wash-trading

Price Analysis:Number go down

One Final Note:Firstly, Support us on Patreon.

Make sure you are storing your crypto on something secure like a Ledger and backing it up on something sturdy like a Billfodl. If you buy these items through the links above, we do take a cut of the profits but it also helps support the show - a win/win for all involved.

And also...thanks for stopping by and listening. If you want to help us grow, there are several ways you can help out.

You can donate bitcoin to us at the address on the donate page on our website unhashedpodcast.com, you can also sponsor our show by getting in touch with us at [email protected], or there are a few other things you can do that will cost you nothing but a little time - you can rate our show on itunes or wherever you are listening to this, you can tell a friend about us, or most easily, you can retweet our tweets announcing each episode and follow us @unhashedpodcast or join our telegram channel at t.me/unhashedpodcast.

Again thanks for listening and helping us grow. See you on the other side.

Producers of the Show:It's time to thank the people who are making this show happen:

A big thank you to our VIP patrons:

Scott Offord from Crypto Mining Tools

MKUltra07

And Peter McCormack from the What Bitcoin Did Podcast

Thanks so much for your contributions.

If you want to help contribute, you can go to patreon.com/unhashedpodcast or send Bitcoin to the address on the about page of unhashedpodcast.com

from Money 101 https://letstalkbitcoin.com/blog/post/unhashed-podcast-when-maxis-shill-eth via http://www.rssmix.com/

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danielmarkharrison · 4 years ago