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Description- The fact that the festive period is approaching is good news for any tech company because people use the quiet period to research, read and plan for next year. So, it is an excellent opportunity to increase your visibility and brand awareness.

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Top B2B marketing strategies to increase sales 2020

The start of a new year is a chance to reset, re-think and implement some new marketing techniques to help your business increase sales. With “Digital ad spend expected to account for 50% of all advertising budgets worldwide by the end of 2020” your businesses campaigns must be of the highest level to fend off the competition. This is also supported by the fact that “91% of B2B marketers use content marketing to reach customers.”

With figures such as these, it is clear that the amount of content and marketing material pumped out to consumers each day is enormous. With such density in the market, how do you make your content stand out? Are your marketing campaigns attracting and engaging the right consumers? Did your campaigns in 2019 struggle to get the results you wanted? Here are some tips to improve your marketing campaigns to increase your businesses sales.Digital marketing consultancy uk, Digital marketing consultant in uk, Digital marketing agency london.

1.Value-based selling

The first step in the process is to understand how you should market and ultimately sell your product to consumers. We now live in an era where the levels of data and information being produced is at an all-time high. This is shown by the fact that “90% of the world’s data has been produced in the last two years.”. With this amount of data, it is only reasonable that a lot of content created will be missed by the consumer because it does not entice them in. This brings us on to our first technique of value-based selling.

Due to the vast amount of content now available, there is currently no need for consumers to spend hours searching for the right product. They hold power in being able to choose from a wide range of options. For marketers, it is, therefore, essential that the content aimed at the specific consumer is tailored to their particular needs.

Your content should focus on the consumer’s problems and how your business can help eliminate those problems. In doing so, your content must also be evident in explaining what costs the consumer will face and how your product is providing an ‘opportunity’ to help.  A recent study found that “77% of B2B buyers still feel that making a purchase is time-consuming and even painful.”. Being transparent and honest as well as tailoring to the consumer’s direct needs will immediately reduce the time buyers will have to use hence creating a better customer experience.

2. Create your buyer personas

The second step involves creating your ideal buyer persona. A buyer persona helps build content that would interest your target audience. The persona will have the same interests, problems and challenges that your ideal customer would have – a twin of your ideal customer.

This means the content created can be specific and personalised as you can be confident that you are targeting the correct consumer. In many ways, it gives you a direction and path to work towards as your marketing content adapts to the environment that your ideal persona works in. To begin creating your buyer persona, you must first do some market research. This is to really grasp what your personas want, and by doing some industry-relevant surveys, you will quickly receive relevant data to mould your first persona.

To get more in-depth knowledge about the struggles people may be facing in the industry, it is worth having a long conversation/call with someone in your target audience or a friendly existing customer. This doesn’t necessarily have to be the CEO, but someone knowledgeable in the industry can provide vital information that the surveys may have missed. Once you have gathered the information, try and narrow down the common details, e.g. demographics, skill level, interest etc.

All of this is adding in creating your path to your ideal buyer persona. With your ideal persona now nailed down, you can now tailor your content towards them with personalised messaging. Yes, having your ideal buyer is the aim, but realistically you have to watch where your business is most likely to make sales. So always create multiple personas so you can change up your approach to address the needs of each persona.

3. Create your web/search strategy

With your buyer personas and marketing direction sorted, the next step is to create your web/search strategy. In marketing, there are many ways to generate leads, including, Search Engine Optimisation (SEO), Pay per click (PPC) or via social media. Now there is nothing to say that you shouldn’t try all of these methods at the same time, but if you do, you will have to make sure there is a structured approach otherwise you may end up wasting some of your marketing budgets.

A study in late 2019 found that “64% of B2B organisations have a formal marketing plan” and there is a good reason for this. Without a plan, much of your marketing resource can be wasted, and your strategy will lose its sense of direction. For example, if you are looking to do a Google Ads campaign, you must allocate time each day to check the progress and success. Thousands of pounds of businesses marketing budget have been wasted on poorly managed Ad campaigns because the ads were not optimised correctly, leading to clicks that cost money without providing appropriate leads. Also, if your SEO strategy does not align with your ads strategy you might be doubling your effort and diminishing returns.

By picking one or two strategies, you and your team can consistently put out content that can be monitored and improved depending on the results you are seeing. If you were looking to do a LinkedIn lead generation campaign but see no results within the first couple of weeks, you can change your message. The point is, being on top of whichever strategy you choose is essential and is the critical component to getting a good return on marketing investment.

4. Publish quality content for different stages of the buyer journey (Awareness, Consideration, Buying)

With your strategy now in place, you can begin to publish the content you have prepared. As mentioned previously, with the vast amount of information that is posted each day, it can be challenging to make your business stand out. However, publishing content for different stages of the buyer journey is one way of keeping your consumer hooked to your content. Beginning by addressing their interests and problems, you can attract an initial number of clicks/impressions early on that can set up your next piece of content.

This technique only works if the content you produce is relevant to the time it’s posted and that there is consistency in the way it is published. For example, you could begin a blog series that is industry relevant to your ideal buyer persona and each week post a new blog. By creating a series or something similar, you are giving the consumers regular content while also leaving them asking what will be posted next week.

With potential leads now following your new ‘series’, the content can then progress onto how you will resolve these problems and how it has worked for others. By progressively painting a picture to your consumer, they are more likely to get in contact as they understand the product and can see how it works.

If your approach was to click-bait consumers with an eye-catching headline which then led to mountains of text, your consumers are more likely to close the page and switch off from your business’s potential offerings. With this drip-feeding method of explaining your product and how it can help them, a level of trust is already formed before any direct contact has been made between you and your consumers.

5.For B2B marketing, we suggest focusing on one key persona and messaging per quarter.

When looking to combine these strategies for a trial for your new marketing outlook in 2020, we advise focussing on just one of the key personas that you have generated.

Once selected, begin a LinkedIn campaign working on sales navigator to engage with your target audience. LinkedIn is so far the best social platform to drive b2b engagement. In addition, it builds up traffic to your website too. By driving traffic to your website, you can begin a blog campaign that has a weekly topic relating to the interests and problems your target persona may face. Try and have a focus for each quarter of the year. You don’t want your message to be distorted, so keeping a clear message throughout each block is essential. Depending on the industry you are targeting, make sure your content is relevant to any current affairs or changes that may affect the industry. If the content you have planned is now irrelevant because of legislation changes etc. don’t post it, it will only lead to your consumers losing trust in your business’s knowledge.

Using these steps to create a detailed and structured marketing plan will go a long way in seeing an increase in leads and ultimately, sales. With the amount of content and data being produced now at an all-time high, it is essential that the content your business creates stands out from the crowd. Define your direction and execute your plan and you will soon see brilliant results.

If you would like to know more about how Predictable Marketing has helped B2B companies develop and implement marketing campaigns for increasing sales, please follow us on LinkedIn or drop us an email.

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Intelligent automation marketing is about creating a marketing message that attracts your prospects and converts them into a paying customer. Predictable market has over 13 years of experience marketing in the process automation space which has naturally progressed into intelligent process automation.

Website- https://predictable-marketing.co.uk/intelligent-automation-marketing/ Mobile No -+44 7542 928306 Address- Forlease Dr, Maidenhead SL6 1UD, UK Email Id- Predictable.marketing@gmail.com

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The Holiday season is near, how do I market my software product/ services? The fact that the festive period is approaching is good news for any tech company because people use the quiet period to research, read and plan for next year. So, it is an excellent opportunity to increase your visibility and brand awareness. Also, it is the end of the year for most businesses which means they will be looking to spend any unspent budget.

Website- https://predictable-marketing.co.uk/b2b-software-marketing/

Mobile No -+44 7542 928306 Address- Forlease Dr, Maidenhead SL6 1UD, UK Email Id- Predictable.marketing@gmail.com

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Marketing Intelligent Automation | Intelligent Automation Marketing

The intelligent process automation market was valued at USD 6.25 billion in 2017 and is projected to reach USD 13.75 billion by 2023, at a CAGR of 12.9% from 2018 to 2023. The Intelligent Automation market is growing fast and so is the competition.

How do you differentiate yourself when the market is fast filling up with new Intelligent Automation products, resellers and solution providers?

Intelligent automation marketing is about creating a marketing message that attracts your prospects and converts them into a paying customer. Predictable market has over 13 years of experience marketing in the process automation space which has naturally progressed into intelligent process automation.

We have worked with various resellers and product companies helping them –

Stand out from the crowd- Identify what products to take to market

We help define your niche which helps differentiate yourself from others in the market. Trust us, you do have a niche, it’s sometimes just not obvious as you are too involved in the business operations. It could be a sector you operate in, a special way of delivery or reusable assets created over time. We help uncover your sweet spot by analyzing the above and comparing market knowledge.

Create messaging that resonates with your customers

No matter how good your offering is. It wouldn’t sell itself. This where we help with creating the right message for Intelligent Automation Marketing. Yes, we are talking about content here which could be in the form of a value proposition, brochure, thought leadership paper or web content. This content is essential part of convincing your customers that you are the right partner for their Intelligent Automation initiatives.

Implement marketing campaigns for lead generation

We believe if you have the right message for the right niche, customers will come to you. Inbound marketing is most successful in the intelligent automation marketing. We help you design and implement lead generation campaigns across digital media – SEO, PAID Ads, social, email, PR, webinars and events, telemarketing and advisory boards.

Planning to expand your business with Intelligent Automation Marketing Conatct Now on call +44 7542 928306. or Visit Our website- https://predictable-marketing.co.uk/

[predictable-marketing]

The intelligent process automation market was valued at USD 6.25 billion in 2017 and is projected to reach USD 13.75 billion by 2023, at a CAGR of 12.9% from 2018 to 2023. The Intelligent Automation market is growing fast and so is the competition.

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B2B Demand Generation Strategies

Generating leads for B2B businesses is not easy. It's even more difficult converting those leads into paying clients.  Some common issues I have come across are – you do not receive any inbound leads, or they are not relevant. More often than not, its competition spying on your work!

 To generate leads and convert them into sales, you need to have B2B demand generation strategies in place. A word of warning -  Effective marketing strategies require time, effort, focus and investment initially, but they also offer a high rate of return.

What are some of the most effective B2B demand generation strategies?

1.     Creating a unique brand

Before you spend on lead generation, you must create a strong and unique brand identity. It needs to be compelling enough to attract customers and non-generic enough to be able to stand out from the rest of your competitors.

 Keep in mind how and where you will use your branding. For example, create a logo that stands out in a social media stream of posts.    

2.      Having the right technology and infrastructure

To effectively implement, monitor, and course-correct your B2B demand generation strategies, you need to have the right marketing tools and technology.

 A sound marketing automation system can help tremendously in sales growth. HubSpot offers some excellent features and is a perfect tool to manage all marketing activities in one platform. Its advanced versions are expensive, but it will save your marketing team a lot of time and help create an integrated marketing campaign.

 A sound CRM system helps improve customer relationships and allow you to interact with each customer in a personal way.  A CRM enables maintaining 360 records for a customer, which can help you determine which course of action to take when dealing with each client.

 It also helps you better address the problems they’re facing. You can customise marketing messages to better align with their problems.  

 Another essential piece of technology that is a must-have for successful implementation B2B marketing strategies is a Content Management System (CMS).

Most small to medium businesses use WordPress or Joomla. These are open source and usually sufficient for features and functionalities required for a B2B website.

 3.     Targeting the right audience (Identifying your ideal client)

As a result of extensive research and review of your previous sales, you can determine what your typical buyer’s persona is. Marketing strategies are hugely successful if precisely targeted.

 Knowing your ideal customers, their pain points, needs and buying habits can help you design a personalised approach to each of your prospective clients.

 Email marketing has been cited as one of the most effective online marketing strategies by over 67% of businesses. But email strategy should walk your customer through their buyer's journey and not be mistaken as “sending a one-off email to a purchased list of contacts”.  That’s just a recipe for disaster.

 CRM and marketing automation tools help design and implement a thought through email marketing program. They have overlapping features in identifying promising prospects and sending them highly targeted emails.

4.     Creating content for your buyer personas ( Content marketing ) Content is still king!

Once you have a good idea of what your buyer’s needs are, what questions they might need answering, and what challenges they might be facing, you can move on to creating a good content management strategy that helps satisfy their queries and provides solutions to the problems they may be facing.

 As the next step, make sure content reaches your audience. Blog posts, ghost blogging, social engagement, paid search and advertising campaigns on social media are some ways to ensure that your content is visible and read.  

 Some commonly talked about examples of successful content strategy include  - accounting firm Crowe Horwath who generated up to £25000 in revenue thanks to its effective content marketing strategies. Content marketing tactics used involved social media content such as infographic videos, blogs, articles, etc.

DemandBase, a marketing tech provider, has claimed to have generated over £1 million in revenue solely with content marketing.

 Targeted content sharing is an excellent B2B demand generation strategy that can help incite interest in your product instantly.

 While creating content, you should focus on making it easily accessible and understandable. Don’t load your blog posts with technical jargon and acronyms to make it sound smart. Break down concepts and structure your content in a simple, easy to understand and reader-friendly format. We at Predictable Marketing always try and pour our thoughts and learnings into blogs.

 5.     Hosting webinars

Webinars could be a great way for you to introduce your product to a diverse crowd and demonstrate its various unique features and advantages. It’s also a cost-effective way of getting face to face with your target audience.

 If you haven’t run a webinar before, you could team up with another company or a social media influencer to co-host a webinar. You need to make sure that your audiences have shared interests.  Not only will this be learning from your experience, but also each other. Interaction with their peers and sharing similar experiences is precious for them.  

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Team up with partners to present. A conversational webinar is much more interesting than a monologue!  

 6.     Use social media platforms effectively

Sharing your content on social media is one of the best ways to create a buzz about your product or services. Content shared on social media builds brand awareness and gets people talking about your services. It is also used to collect feedback and design strategies based on the feedback.

 7.     Ensuring you have a strong online presence

Your website is incredibly crucial for maximising visibility and helping potential clients get to know more about your product or services.  

 The first step in increasing web presence is making it easier for your target audience to find you. For that to happen, your website needs to be search engine optimised (SEO optimised). Search rankings can be improved by including targeted keywords related to your services that allow your audience to find you in their relevant search results.

 Off-site SEO strategies such as - links to your website from other sources and guest articles are great ways for you to build a reputation and increase brand awareness.

 8.     Consider your customers “Value-in-use.”  

While you could blag about how good your product is and you have done this work

For 20 years, it still may not be enough to convince your customers of your worthiness.

 To get your prospect interested in what you have to offer, you need to show them why they need it in the first place. The emphasis here should be on a particular problem that the client is facing due to the lack of said product/service. 

 Explain how the absence of the product can impact their business performance. By focusing on what the client is missing out on, you could proceed by explaining how exactly your product can solve this particular problem.

 What makes a demand generation strategy successful?

The most crucial factor in making any marketing strategy work is to know your prospect. You can save yourself a lot of time and money by understanding who your ideal customer and what is their “value-in-use”.

 You can win an instant vote of confidence by showing that you understand your customers' problems. If you have followed the problem, there are chances you can resolve it.

 A successful demand generation strategy is equal to the sum of knowing your customer+ right messaging + right timing. Marketing automation platforms help augment it.

 Book our workshop to design your demand generation strategy today

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Webinars are powerful, versatile marketing tools as they can help engage customers at various stages of their buying cycle. These inexpensive tools can not only attract and engage your customers but also help in building your credentials and convert to sales. They don’t stop giving even after they are finished recorded webinars are a great marketing and sales asset that can be used repeatedly.

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Why do you attend a business event?

The purpose and format of business events has changed now. Most often I see organisations use events as a selling tool. With this changed attitude for events I would like to know your views, which events do you attend and why?

Business events were historically hosted purely for networking. It was an allocated time and space for people to come out of their hiding from behind their desks and meet their peers, talk about their challenges, share their successes, learn something from others experience and more often than not validate their ideas and go back to work next day feeling more confident about themselves. Often, people would uncover synergies/complementary strengths and that would lead to new relationships, new business and growth in general.

The format of events has changed now. Most often I see organisations use events as a selling tool. With this changed attitude for events I would like to know your views, which events do you attend and why?

can say for myself, jelly beans, free pens or mobile chargers don’t attract me. It needs more than that to get me out of office or miss family time. Although a good meal in the offering could change my mind. But that’s just the foodie in me talking! I attend for all the historic reasons listed above. I also find face to face interactions really valuable in world where most of us are like in the picture!

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I have copied two invites for marketing events I have recently attended below. Please share which one would you attend and why. If you would rather attend none, I would like to hear your views as well (replace the X’s and Y’s with your individual challenges and industry) –

Event 1 invitation says – Come and join us to explore the practicalities of implementing X technology for your industry. This will transform your business or the way you do business. It will hosted in Top-Notch Hotel and you will have the opportunity to win an iPad mini.

Event 2 invitation says – We are hosting a lunch session for you to network with your peers and Y industry experts to discuss the X challenge that is bothering us all. You will have the opportunity to share experiences, learn from your peers and take back options of how you can resolve X challenge in your business. It’s local to you and hopefully you will find the couple of hours you take out of your day really useful.

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Disruptive technologies generate new opportunities. RPA is one such emerging technology that is changing the way we work today and how we will work tomorrow. RPA is the use of software robots to automate repetitive tasks, common in middle and back-office jobs. A few examples of such tasks are:  

Invoice matching with two different systems

Reviewing a sales order in one system and creating a production work order in another system.

Follow-ups with debtors, ‘purchase to pay’ payments

Conducting competitive research on the web

Updating various third-party systems with order delivery information

Cross-checking and validating customer information across various internal and external systems

This is just the tip of the iceberg. RPA has a phenomenal number of use cases across sectors.

Benefits of Using RPA

Faster processes so they can meet SLA’s and deadlines quicker

Improved accuracy of information shared across processes

Provide better insights from consolidated data

Faster time to market

Lower costs of operations

And again, this is only the beginning of the list.

Let’s not forget the question we were trying to answer in the blog – Can RPA help the UK prosper?

It certainly can, by improving productivity in businesses by automating tasks that no one intends to do. Employees are more productive in high value-adding tasks which increases employee satisfaction as well. Especially, the UK’s big services sector can perform really good with automating back-office jobs.

Is the tech sector geared up to support the UK’s growing demand for RPA?

The answer is both, yes and no. Tech companies who are specialists in the technology have burgeoned over the last few years. Common names bounced off in any RPA discussion include – Blue Prism, UI Path, Automation Anywhere, Kofax, Nice, Kryon (not in any order). Along with these product companies we have seen the emergence of smaller value-added resellers or partners who have developed niche solutions for specific use cases.

Then where is the challenge?

There is still an evident gap between demand and supply here. RPA sellers haven’t been able to reach their target markets and so, there are businesses that are looking for RPA suppliers who understand their processes and will not sell them a robot and walk out. They are looking for partners who will consult, implement and help them scale RPA implementations so that benefits are seen at an enterprise level.

The role of marketing in bridging this gap is valuable. Predictable Marketing is actively helping RPA vendors define their marketing message based on their strengths and more importantly based on the niche problem they are solving with their RPA capabilities.

Conclusion

A “we can implement this cool new technology pitch” can only take an RPA vendor so far. If you are really looking to add value to businesses and help them realize the full potential of RPA – a value-based marketing approach “this what RPA can resolve this for you and deliver these results” is needed.

It sounds like “the obvious way to market” but most RPA vendors we have worked with struggled with this piece of marketing message and strategy. Hence, their campaigns failed to provide a return on investment. We have helped define marketing messaging based on the value customers derive from an RPA implementation.

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I’ve developed an approach to shaping digital strategies for my clients that result in defining prioritized, cost-effective solutions that deliver a measurable Return on Investment (ROI).

Digital Consultancy aims to define a tight, digital strategy that focuses on driving your key commercial goals. Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff and communicating better with your customers are only a few of the business priorities vital to any company’s success. In order to avoid spending extra money for little return, you need a complex yet effective strategy.

Digital Consultancy is an invaluable option for those not looking to completely outsource solutions for their business. It can help provide in-house teams with training and development assistance as well as remove some ad-hoc duties.

I take pride in my deep industry knowledge and experience in providing today’s leading digital and creative solutions. I provide my clients with industrial, technical, and creative experience that continuously delivers the outstanding results they’ve come to expect.

In order to receive a thorough understanding of your product, service, customers, company needs and/or business goals, my digital consultantancy can offer group interviews with you and your team members. I can assess the impact and effectiveness of your digital technologies and even investigate what your competitors are doing well. I can then identify KPIs for further measurement and evaluation of your online strategy for success. I also take part in shaping and prioritizing solutions that will provide optimum impact and effectiveness to suit your budget, time restraints and internal resources.

In addition to my aforementioned services, I can also create insight into your company by profiling consumer personas, tracking customer behaviors and observing how consumers interact with your brand. This research enables me to better understand which brand touch-points are significant to your customers and how I can help influence them throughout their “consumer journey”. I can provide each of my services individually or in conjunction with other services within the Predictable Marketing- Digital Consultancy.

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The Most Effective SEO Strategies For B2B Marketing –Things To Keep In Mind

Just as the marketing field is getting changed over the time span of each year, the strategies of SEO, SMO and other marketing practices are also being evolved and more advanced. There are various factors behind this namely change in user behavior, industry findings, updated algorithms and so on. That is why the SEO marketing implemented for the last year might not prove to be same useful this year and the following. You need yearly revision of the SEO strategies especially for a B2B Lead Generation so that your business is never out of league in the competitive market. The search engine optimization strategies are to be upgraded accordingly –you might limit some, add some or even minus some.

SEO Strategies To Consider For B2B Marketing

The business to business lead generation plays a pivotal role in determining how your business will perform in the market and for this you need the most effective SEO practices. In this context, you should also make sure that you have maintained a supportive relation with the target audience; have strong online presence for ease of communication and excellent brand exposure to the market. So here are the best SEO practices for B2B Marketing –

Strategic Landing Pages

Although in theory, more landing pages mean greater opportunity to leverage organic search but the evident fact is that a large number of landing pages without any proper content would not earn customers. If you find that audience is clicking on the share button or linking the page on their social media account, you can be assured that your landing page is performing well. At the same time, check out competitive pages to see how their pages are ranking on search results. While most search results direct to the Home Page, the audience shows interest in the business through landing pages.  

Personalized Content With Proper Keyword

Unique, easily understandable and interactive contents aid in B2B Lead generation especially when proper keywords are used by the SEO Team according to what potential buyers require or would search on internet. Unless you are well aware of the needs of the target audience, data collection and content marketing would not be fruitful. The idea is to attract more visitors and this can be done with various contents like news articles, blogs, testimonials, product videos etc.

As for keyword search is concerned, make sure you do not only emphasize on conventional keywords but address the secondary keywords or related keywords as well, which is perfectly addressed by Google. With the introduction of voice search options on search engines or e-commerce websites, using simple natural language is mandatory so that tagging and content optimization is easier.  

Keep Abreast With Google Search Changes But Don’t Limit Focus

The SEO team relentlessly optimizes the contents to earn better ranking on search engines like Google and also make sure the contents are easily available on the initial few pages on Google. The Google marketing is subject to change regularly and unless you are well aware of such changes such as tagging display page differently, putting the brand name first and so on, the outcome will not be satisfactory. Google can automatically detect the importance of the keywords and often change the tags accordingly. You need to make sure that this does not hamper the page visibility.

At the same time, relying only on Google SEO is not enough because with the growing popularity of social media pages, YouTube and other platforms, the SEO strategy should be devised accordingly along with changed content template for different platforms.  

Optimization For Mobile Devices Is Mandatory

In this mobile-dependent age you should always keep different SEO strategies for websites and apps or mobile version of the website. When you are implementing SEO for B2B for your business website, make sure you consider the multimedia, font size, navigation, links, translation, loading times for content and other features which might be different for mobile devices. Google search on mobile is the most common nowadays as people are more dependent to Smartphone rather than personal computers. By all means, your Google search ranking will get higher only if you have created a responsive mobile-friendly website with strategically optimized user experience.  

Q&A Feature Will Be Helpful

In terms of content developing through SEO, integrating a questionnaire and answer pattern can make your website rank higher in search engines as most people generally search with a question. If your website has such most searched questions listed in content along with proper answers, they will automatically rank higher than those with general content. You can take help from Google Keyword Planner but also consider whether your website needs more transparency with audience. With such an interactive pattern, your content will be easy to locate on search engines.

At the same time, it is important to optimize resource sections and content hubs for search engines and users so that the organic traffic can increase yearly up to 75 percent.  

Securing Websites Will Aid In Better SEO Ranking

Audience would always go for the website starting with address as Https rather than Http because the Https websites offer secure search. Various search engines including Google consider Https as the ranking signal and also stated that those websites using Http would be called out. So obviously, with a secure search option, your website will perform better in SEO ranking than the rest.  

Use Chatbox For Better Communication And Higher Ranking

In B2B Lead generation¸ Chatboxes are often incorporated within a website to enhance the user experience and boost communication with potential customers. While providing important data for SEO, the chatboxes not only let the visitor interact with you but also let you address his/her queries regarding your service or products. In this context, the personalized messages can prove to be handy for smooth and fast conversation.  

At Predictable Marketing, you will learn about linking domains on social media or emails and adding interactive infographics, videos etc. You will be offered flexible strategies complying with new changes and we make sure you experiment with various strategies to come up with what is best and compatible for your business.

Name- Predictable Marketing UK Website- https://predictable-marketing.co.uk/the-most-effective-seo-strategies-for-b2b-marketing-things-to-keep-in-mind/ Mobile No - +44 7542 928306 Address- Forlease Dr, Maidenhead SL6 1UD, UK Email Id- Predictable.marketing@gmail.com

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Why Robotic Process Automation (RPA) Is Good For Your Business

Have you heard about robotic process automation (RPA)? It's a new technological salvation for businesses, and it has proved to significantly enhance the efficiency and productivity of companies. Throughout years of experience implementing RPA, and with the valuable help of clients in various fields, like telecommunications, healthcare, insurance, and finance, we are able to provide you with 10 virtues of RPA that make it an effective solution for many of the challenges modern businesses face.

1. Resource saving

What are the two most precious resources? Time and money. RPA allows you to save both. Process automation allows you to save time on internal activities, like setting up new employees, delivering internal documents among employees, as well as the resolution of IT-related issues. Automation also implies a certain level of information simplification, which eases and accelerates interaction with clients, workflow for employees, and performance of devices. With this efficient time economy comes efficient time management - now your company has more time for internal development, increasing professional skills of workers, and sharpening its core domains expertise.

Money economy here is in the substitution of FTE with software, which can save your enterprise up to 80 to 90 percent. Another point in favor of cost saving is the usage of digital automation that completely excludes the need for paperwork, which, again, can take so much time.

2. Flexibility

One of RPA's strongest points is that it can use the same IT systems as your FTE-- without the unnecessary integration with all applications. This technology can also be adjusted based on seasons, if needed.

3. Boost in employee effectiveness

With RPA, employees can focus on more important tasks rather than putting their time, for example, into the duplication of information into several databases. This is, again, thanks to the timesaving feature provided by RPA. Devoting their time to activities that are more valuable for the business, employees become more engaged in their work. What is more important, now that the minds of your staff are freed from labourious and time-consuming tasks, is that they have some space for ideas. Those great ideas are the moving force for your enterprise, and you do not want to neglect that.

4. Reliability

RPA is a robot, so it does not wear out, get tired or become unwilling to work, leave the company, or break your systems down. Moreover, it constantly records the data, making it easy to track. Also, in instances of system shutdowns or other malfunctions, RPA can recover data through its backup logs.

5. Customer satisfaction

Now that your employees are not worn out with tasks that take too much of their time, they actually can pay more attention to clients. It is not very common for a client to address a company's support service strictly during working hours - oftentimes you can receive a call some time close to midnight or on the weekends. Nobody who is in need of help wants to be left out, so RPA allows you to spend more time on your customers, thus building more trusting and long-lasting relationships, and, of course, broadening the client base.

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6. Clear governance structure

As RPA requires the same access as your FTE, it will create a need in clear definition of access rights for every application. In this way, the governance structure becomes better defined, so everyone knows their own applications.

7. Fast request processing

With RPA, clients' requests are processed in real time; thus, the result can be seen in mere seconds. Another golden point for RPA is client request processing automation. In a case, where a client has to submit some documents for further approval, without automation, the whole process can take up to a month because documents have to be reviewed and signed, or in other ways approved by different people who, in turn, are usually busy. Hence, the process is nothing but turtlepaced. However, automating this procedure reduces the time of document processing down to a couple of days, which customers will most certainly love because no one likes waiting for long and having their time wasted.

8. Quick results

As soon as you have implemented RPA, your company will experience drastic changes in a couple of weeks and you will see a considerable progress. On average, it takes about eight weeks for us to implement an RPA project.

9. Consistency of high quality

People doing manual duplication of data in several systems tend to experience fatigue; they might forget things and allow a certain level of carelessness and mistakes. People are people, but sometimes this human factor can turn out to be catastrophic for business. This is when process automation comes to the rescue, not only because it excludes the possibility of mistakes, but also because it does not distort the data. RPA provides a consistent and precise process using one pattern to complete similar tasks. Its logic is developed by your best SMEs, and together with the RPA team, they will strive for the highest quality processes and output.

10. Better SLA analysis

With the help of a graph, RPA allows for monitoring the SLA's current progress and issues relating to performance in order to help you understand whether or not there is any improvement to the work of your team.

Despite all the advantages of RPA, the technology is in no way designed to substitute human labor - it solely serves the purpose of facilitating and accelerating the management processes and workflow.

We believe that the future is in the unity of machine and human labor because, as effective and as fast as automation can be, it is of no use without a human touch. With the help of this technology, people will be able to devote more of their time to tasks that actually improve the quality of a company's services and generate ideas, instead of expending their energy and potential in technicalities.

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RPA product specialists in the UK

Have you heard about robotic process automation (RPA)?  It's a new technological salvation for businesses, and it has proved to significantly enhance the efficiency and productivity of companies. Throughout years of experience implementing RPA, and with the valuable help of clients in various fields, like telecommunications, healthcare, insurance, and finance, we are able to provide you with 10 virtues of RPA that make it an effective solution for many of the challenges modern businesses face.

Name- Predictable Marketing UK Website- https://predictable-marketing.co.uk/event-marketing-services/ Mobile No - +44 7542 928306 Address- Forlease Dr, Maidenhead SL6 1UD, UK Email Id- Predictable.marketing@gmail.com

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Name- Predictable Marketing UK Website- https://predictable-marketing.co.uk/event-marketing-services/ Mobile No - +44 7542 928306 Address- Forlease Dr, Maidenhead SL6 1UD, UK Email Id- Predictable.marketing@gmail.com

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Website content writing services uk- Content writing service, Regularly placing fresh content on your website is extremely important right now. It has become a major factor in firstly improving, then maintaining your subsequently improved search engine (Google, Yahoo, Bing etc) placement.

Copy-writing Agency UK. - The challenge for most of the businesses are writing the quality content for their websites. It is important to write the content which explains your business. Also, content writers should be aware of how to use the keywords wisely to get the best results in SEO.

We at predictable marketing make sure the content is well written, formated, and engaging. That, coupled with ensuring keywords are intelligently placed

Each website requires a unique content and within the website the content should be engaging as well as not losing the context of the brand /product / service. Some businesses prefer a more articulate script, with others preferring a friendly or sales like approach. It’s important to pitch a given product or service well, with a ‘attractive and catchy introduction’ as concentration levels quickly drop. The first paragraph is absolutely essential to a given web-pages success.

A business should make sure that their features’ and benefits are highlighted. So the text should embody what the specific features’ of their business are; pointing out how this differs from similar companies. Furthermore, it should highlight what the benefits of using the service or buying the product from you are. What makes your business or service different and better? There are sure to be a plethora of other organizations offering similar products or services, so the reader of your website needs to know very quickly why it’s advantageous to purchase what you have to offer.

We have found that modern day customers prefer ‘to the point’ information, rather than verbose difficult to read content. An over emphasis on trying to impress with flowery language can have an adverse effect.

With all this in mind, we ensure your content has the ‘knockout’ all important introduction. Furthermore, it will include features and benefits and be explanatory in a warm, friendly and easy to read manner. Good content writing is an essential service that can set you apart from other businesses or services. Most businesses still wrongly consider it something to be done in house, and this is a mistake you can capitalize on.

As suggested, ‘Get Found’ content writers ensure that your web pages are appropriately search engine optimized for keywords and phrases.  They work from the specifications our SEO specialist gives beforehand, having meticulously analysed and researched the keywords relevant to your business product or service.

Our content writing team is lead by an ‘English Literacy Specialist’ and fully qualified former English teacher, moreover with a decade’s experience in the content writing field. With a proven track record, you can be confident that well written, keyword embodied content gets placed and regularly updated on your website

Predictable Marketing UK

Website- http://predictable-marketing.co.uk/content-writing-services/

Email Id- predictable.marketing@gmail.com

Mobile No- +447542928306

Address- Forlease Dr, Maidenhead SL6 1UD, UK, England

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Predictable Marketing Uk Is Manchester's Leading B2B Marketing consultant/B2B Marketing Agency in uk. Providing Sales & Marketing Campaigns To Growth-Oriented Companies. Get In Touch. SEO Citations. Technical SEO. Generate More Leads. Site Audits. SEO & PPC Audits. Free Consultation. Manchester Based.

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Our B2B Lead Generation strategies educate and nurture users along the buyer’s journey allowing companies to generate highly qualified prospects. Working with us will allow you to launch quicker, grow faster, get results and scale up. Check out all of our services below, or, if you’re not sure about the direction you’re business should take.

What is B2B lead generation?

B2B lead generation is the lifeblood of the modern sales process. It can be defined as the initiation of consumer interest within a business to business environment.

Lead Generation campaigns require a company to understand the needs of its audience and craft messaging that engages prospects at every stage of the user journey. The marketing messages and sales pitch will vary for initiators, influencers and gatekeepers as companies endeavour to qualify a prospective customer into a lead.

There are many strategies and techniques to engage potential customers broadly categorised as either “Outbound” or “Inbound”, i.e prospects finding you (Inbound) or your sales team proactively ‘hunting’ for them (Outbound). Both approaches rely on similar guiding principles and ultimately have the same goal: to create revenue opportunities that convert into paying customers.