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SOS Children's Villages India - Chatpat
#brands#case#creativity#idea#world#children#village#india#help#spot#recreation#cadbury chocolate#money#commercial#unilever#Youtube
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in addition to being prone to an obvious naturalistic fallacy, the oft-repeated claim that various supplements / herbs / botanicals are being somehow suppressed by pharmaceutical interests seeking to protect their own profits ('they would rather sell you a pill') belies a clear misunderstanding of the relationship between 'industrial' pharmacology and plant matter. bioprospecting, the search for plants and molecular components of plants that can be developed into commercial products, has been one of the economic motivations and rationalisations for european colonialism and imperialism since the so-called 'age of exploration'. state-funded bioprospectors specifically sought 'exotic' plants that could be imported to europe and sold as food or materia medica—often both, as in the cases of coffee or chocolate—or, even better, cultivated in 'economic' botanical gardens attached to universities, medical schools, or royal palaces and scientific institutions.
this fundamental attitude toward the knowledge systems and medical practices of colonised people—the position, characterising eg much 'ethnobotany', that such knowledge is a resource for imperialist powers and pharmaceutical manufacturers to mine and profit from—is not some kind of bygone historical relic. for example, since the 1880s companies including pfizer, bristol-myers squibb, and unilever have sought to create pharmaceuticals from african medicinal plants, such as strophanthus, cryptolepis, and grains of paradise. in india, state-created databases of valuable 'traditional' medicines have appeared partly in response to a revival of bioprospecting since the 1980s, in an increasingly bureaucratised form characterised by profit-sharing agreements between scientists and local communities that has nonetheless been referred to as "biocapitalism". a 1990 paper published in the proceedings of the novartis foundation symposium (then the ciba foundation symposium) spelled out this form of epistemic colonialism quite bluntly:
Ethnobotany, ethnomedicine, folk medicine and traditional medicine can provide information that is useful as a 'pre-screen' to select plants for experimental pharmacological studies.
there is no inherent oppositional relationship between pharmaceutical industry and 'natural' or plant-based cures. there are of course plenty of examples of bioprospecting that failed to translate into consumer markets: ginseng, introduced to europe in the 17th century through the mercantile system and the east india company, found only limited success in european pharmacology. and there are cases in which knowledge with potential market value has actually been suppressed for other reasons: the peacock flower, used as an abortifacient in the west indies, was 'discovered' by colonial bioprospectors in the 18th century; the plant itself moved easily to europe, but knowledge of its use in reproductive medicine became the subject of a "culturally cultivated ignorance," resulting from a combination of funding priorities, national policies, colonial trade patterns, gender politics, and the functioning of scientific institutions. this form of knowledge suppression was never the result of a conflict wherein bioprospectors or pharmacists viewed the peacock flower as a threat to their own profits; on the contrary, they essentially sacrificed potential financial benefits as a result of the political and social factors that made abortifacient knowledge 'unknowable' in certain state and commercial contexts.
exploitation of plant matter in pharmacology is not a frictionless or infallible process. but the sort of conspiratorial thinking that attempts to position plant therapeutics and 'big pharma' as oppositional or competitive forces is an ahistorical and opportunistic example of appealing to nominally anti-capitalist rhetoric without any deeper understanding of the actual mechanisms of capitalism and colonialism at play. this is of course true whether or not the person making such claims has any personal financial stake in them, though it is of course also true that, often, they do hold such stakes.
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BDS SAFE PRODUCTS AND SERVICES (INDIA SPECIFIC)
Parent Companies
ITC: Sunfeast, Fiama, Vivel, Engage, Bingo, Yippee, Dark Fantasy, Savlon, Classmate
Amul Co-operative
Skincare, Bodycare and Haircare
Nyle
Khadi Naturals
Himalaya
Nykaa Naturals
Parachute
Joy
Minimalist
Buds and Berries
Wishcare
Dot & Key
Lacto Calamine
Dr. Sheth's
Aroma Magic
Alps Goodness
Everyuth
Soulflower
Mamaearth
Wow Skin Science
(plum is not on this list as the company has some shares in Unilever)
Makeup
Huda Beauty
E.L.F
Swiss Beauty and SB Craze Range
Insight Cosmetics & Insight Professional Cosmetics
Makeup Revolution
Blue Heaven
Mars (homegrown)
Sugar and Sugar Pop
Nykaa Cosmetics
Miss Claire
NY Bae
Cuffs n Lashes (homegrown)
Purplle Cosmetics
Iba Halal (homegrown)
The Real Woman
Food, Drinks and Snacks
Balaji
Bikaji
Snac Tac
Top Ramen (personal fav: their noodles in curry flavour SLAP)
Ching's Secret
PaperBoat
Parle
Britannia
Lotte
Search Engines
Ecosia (personal fav)
OceanHero
Tor Browser
DuckDuckGo
Remember Indians, that this is our time to promote and foster “Made in India” products!!!!
Beware Of These Logos and Do Not Purchase:
Palestine will be free in our lifetime! Boycott with your whole power!
Viva La Intifada! 🇵🇸
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why is kate working with non-uk/commonwealth businesses?
Firstly, you sent this exact message to multiple people which is a massive no no for me. Feels like you're trying to stir things and so I'm automatically irritated! But anyway. Anon, do you think companies only operate or employ people in the country they were founded in?
NatWest Group - British, based in London. Employs over 60,000 staff members in the UK and award over £13 million to UK charities and communities each year.
Unilever - British, based in London. Employs over 6000 staff members in the UK and supports several UK based charities, as well as being a partner of Heads Together
Aviva - British, based in London with strong links to Canada. In 2021 they employed 16,000 people in the UK and has its own charity supporting communities in the UK
Deloitte - British, headquarters in London. Employs 20,000 people in the UK. Has a charitable Trust which gives funding to UK charities and also sponsored the London Olympics
IKEA UK and Ireland - Parent company is Swedish but is a legally registered UK company operating in the UK and Ireland only. Employs over 10,000 people in the UK. Has a global charitable Foundation which supports charities in the UK including Shelter and Barnardo's. Also supports charitable projects in Commonwealth nations such as Rwanda, Kenya and India
Co-op - British, based in Manchester. Employs over 65,000 people in the UK. Donates heavily to UK based charities and is currently running an £8 million campaign to support UK based mental health charities
The LEGO Group - Parent company is Danish, have two UK offices for the legally registered UK company operating only in the UK. Employs over 1200 people in the UK. Operates a Foundation which is 100% the world's leading corporate champion of the early years. Supports major children's charities in the UK and famously gave a £4 million grant to Cambridge Uni's Centre for Research on Play which sponsored the first ever Professor of Play, Paul Ramchandani, who has supported Kate's early years work.
Iceland - British, based in Wales. Employs over 30,000 people in the UK and has a Foundation which supports UK charities, with a special interest in children.
So if you can tell me which of these organisations doesn't operate in the UK, employ UK staff, donate to UK charities or, of course, reach UK consumers then I could answer your question. Otherwise, I can't as you're not correct.
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Embracing Diversity: Nina Davuluri against the backdrop of Fair & Lovely
I remember this vividly: in 2013, Nina Davuluri, an American woman of Indian descent, made headlines and history as she was crowned Miss America. Her victory was a moment of pride and celebration for many, especially those who saw in her win a broader acceptance of diverse beauty standards in America. However, the reaction to her crowning was not universally positive. Davuluri faced a barrage of racist backlash on social media, with some calling her un-American, and others linking her to terrorism. This stark response highlighted a deep-seated issue with race and beauty standards prevalent not only in America but also in other parts of the world, including India.
All I could feel was joy that a dark-skinned woman, of the same shade as me, was able to take such a prominent stage.
Parallel to this scenario in the United States is the ongoing controversy surrounding Fair & Lovely, a skin-lightening cream widely popular in India and other South Asian countries. Marketed by Hindustan Unilever, Fair & Lovely has been criticized for promoting fairness as a preferred aesthetic, implying that lighter skin is somehow better than darker skin tones. This message resonates with deep historical and cultural biases that associate skin color with status, beauty, and personal success. Many commentators even said that Nina Davuluri would not have been able to win the parallel Miss India competition because she was "too dark."
The Cultural Impact of Fair & Lovely
For decades, Fair & Lovely has dominated the skin-lightening market by promoting the idea that fairness leads to success and love. The brand's advertisements traditionally showcased transformational stories where a darker-skinned woman applies the cream and subsequently achieves her dreams—be it career success, marriage, or social approval. This narrative taps into the societal pressures and prejudices that exist around colorism—a form of discrimination based on skin color that is not just prevalent in India but globally.
The brand's influence is so pervasive that it has shaped beauty standards across generations, often marginalizing those who do not fit the 'fair skin ideal.' The impact of such branding is profound, affecting women's self-esteem and social dynamics. However, the narrative around beauty and fairness is changing, driven by social campaigns and changing consumer awareness about the implications of such products.
Changing Tides: Response and Responsibility
The backlash against Nina Davuluri in America and the criticisms of Fair & Lovely in India highlight a global need to reevaluate beauty standards. These events urge brands and societies to reflect on the messages they endorse and the values they propagate. In response to growing criticism, Fair & Lovely announced in 2020 that it would rebrand to "Glow & Lovely" and changed its advertising approach to emphasize skin health over fairness. This decision marks a significant shift in how beauty products are marketed, reflecting a more inclusive and diverse understanding of beauty.
Moreover, the response to Davuluri's crowning and her handling of the criticism also illustrates the resilience and grace with which individuals can confront entrenched stereotypes and advocate for a more inclusive vision of beauty. As the first Miss America of Indian descent, Davuluri used her platform to speak out against racism and promote diversity and cultural understanding, embodying the change she hopes to see in society.
Looking Forward: A Call for Inclusivity
The discussions around Fair & Lovely and Nina Davuluri serve as a reminder of the power of representation and the importance of inclusive beauty standards. They challenge individuals and corporations alike to think critically about the messages they support and the impact these messages have on individual identity and societal values.
As consumers become more conscious and vocal, brands must listen and adapt, not just for the sake of profitability but to foster a more equitable society. It's time for all stakeholders—corporations, consumers, and communities—to embrace a broader, more inclusive definition of beauty that celebrates diversity and empowers all individuals, regardless of the color of their skin.
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Shared Beauty Standards in Bollywood and Korean Celebrities: A Comparative Analysis
The world of entertainment has an undeniable influence on shaping societal beauty standards. Two powerhouse industries, Bollywood in India and the Korean entertainment industry, have garnered global acclaim and have significantly impacted the ideals of beauty in their respective regions. This comparative analysis aims to shed light on the commonalities between the beauty standards in South Asia and Korea, exploring the shared ideals that extend throughout both cultures. By examining the influence of Bollywood and Korean celebrities, we can gain valuable insights into the representations these industries present and how they affect the self-esteem and body image of Asian women. Furthermore, this discussion will address the pervasive issue of colorism, which continues to be a concerning aspect in both industries.
Shared Beauty Ideals: Porcelain Skin and Delicate Features
One striking commonality between Bollywood and Korean celebrities is the emphasis on fair, porcelain skin. In both cultures, fair skin has historically been associated with notions of purity, aristocracy, and beauty. Actresses and idols are often portrayed with flawless, radiant complexions, perpetuating the idea that lighter skin is the epitome of attractiveness. This shared preference for fair skin reflects a deep-seated societal bias that has roots in colonial history and the class divide. Additionally, both industries celebrate delicate and symmetrical facial features. A V-shaped face, slender nose, and large, expressive eyes are often considered the epitome of beauty. Many Bollywood and Korean celebrities undergo cosmetic procedures to conform to these ideals, further perpetuating the narrow definition of beauty. Brands like “Fair and Lovely” promote this unhealthy image of light fairer skin. In my personal experience, I remember my mom bleaching her skin to make her look fairer and I had to do that as well when I was younger. Both of us have stopped doing that, but especially since in North India people have fairer skin there, it’s become a thing of we MUST look paler and whiter. In this BBC News article, they mention the harmful perpetuation of this brand Fair and Lovely. “Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. It will also remove references to "whitening" or "lightening" on the products, which are sold across Asia.”
Impact on Self Esteem and Body Image
The pervasive influence of Bollywood and Korean celebrities on beauty standards can have profound effects on the self-esteem and body image of Asian women. The constant exposure to these ideals through media platforms can lead to feelings of inadequacy and pressure to conform. This can result in a range of negative outcomes, from low self-esteem to more serious issues such as body dysmorphia and disordered eating patterns. Moreover, the ubiquity of these beauty standards can create a sense of exclusion for those who do not naturally fit the prescribed mold. Women with darker skin tones or non-traditional features may feel marginalized or even discriminated against, reinforcing harmful stereotypes and perpetuating a cycle of beauty conformity. This article talks about this woman’s personal experience of living in South Korea and how it as affected her body image and her lifestyle because of the emphasis they have on how looks and a woman’s body should be perceived. No matter how tall you are, a woman is expected to be 45 kg, which is 99 pounds. It is so extremely unhealthy and unachieveable to hold this weight and is a big factor for sickness and eating disorders. It’s so hard to look a celebrity and tell yourself “It’s okay that I don’t look like that.” It’s even worse to live in a society where you actually HAVE to be at a weight like this in order for you to be regarded as a pretty woman.
Colorism: A Deep-Seated Issue
Colorism, the discrimination against individuals with darker skin tones, remains a deeply entrenched issue in both the Bollywood and Korean entertainment industries. Brands and advertising campaigns often endorse and perpetuate this discriminatory mindset, marketing products that promise to lighten skin tone as a means to attain beauty and success. Such practices not only contribute to the stigmatization of darker-skinned individuals but also perpetuate harmful stereotypes about what constitutes "acceptable" beauty.
Addressing the Issue: Representation and Inclusivity
To challenge and dismantle these harmful beauty standards, both industries must prioritize representation and inclusivity. By showcasing a diverse range of skin tones, facial features, and body types, Bollywood and Korean entertainment can send a powerful message that beauty comes in many forms. Moreover, initiatives aimed at promoting self-love and body positivity within these industries can help foster a more inclusive and accepting environment for all.
Conclusion
The shared beauty standards between Bollywood and Korean celebrities highlight the pervasive influence of the entertainment industry in shaping societal ideals. While the emphasis on fair skin and delicate features remains a common thread, it is imperative to recognize and challenge these narrow definitions of beauty. By promoting representation and inclusivity, both industries can play a pivotal role in reshaping the narrative surrounding beauty, ultimately empowering Asian women to embrace their unique identities and celebrate their inherent worth beyond societal standards. It is through collective efforts that we can foster a more inclusive and accepting world for all.
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Dark is beautiful!!
I was very excited to read this case because colorism is a topic I know too well. My family is Indian, and growing up there was constant chatter around how fair so-and-so's new wife is or isn't, or the warnings about spending all day in the sun with my white friends, etc. It made me terrified of becoming dark, to the point that I would lug an umbrella to the beach every time, and excessively wear sunscreen, and avoid swimming in the ocean or pool too much (even though I loved to!) to prevent getting more tan. I remember seeing all of the ads for Fair and Lovely when I'd visit India, and found it funny how back home the creams would advertise making you more tan rather than more fair. The difference in beauty standards between India and the US is very interesting - what is considered beautiful in India (very pale skin) is not the same as what might be considered beautiful in the US, where my white friends hate when they look "pale". It is interesting because the origin of colorism in India is colonialism and the desire to look more like the "superior" white folks, however white people themselves don't want to look too white.
It would be very difficult to undo generations of internalized racism in India, but there is a lot that can be changed today to at least start the process. More celebrities need to do what Das is doing and resist photoshopping / airbrushing / skin lightening creams, and allow the world to see their true skin. Darker men and women should have more representation in Bollywood movies and advertisements. Skin-lightening cream ads should be very careful about how they advertise - and be banned from including anything that associates darkness with undesirability or any sort of inferiority. Once the embracing of darker skin starts at the pop culture level, hopefully it will eventually trickle down to the masses and dismantle the obsession with fairness.
Customers' identities affect consumer-brand relationships in many ways. Unilever, and many other brands, capitalize on consumer beliefs and insecurities. Unilever knows that the majority of Indians are not considered "fair" and are insecure about that, thus there is a huge market for skin-lightening products, and the more they reinforce these insecurities via advertising, the better. The "Dark is Beautiful" campaign threatens their sales, so they are not incentivized to support it or change their ways. It is not realistic to expect massive brands to choose morality over revenue, thus I believe the only way to get them to change their ways is for people of influence (celebrities, Bollywood producers, etc) to reject the notion that fairness is the beauty standard, and hopefully consumers will naturally stop demanding skin lightening creams and brands will no longer need to push colorism for revenue.
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Industrial & Institutional Disinfectant & Sanitizers Market Industry Outlook: Forecasting Market Trends and Growth for the Coming Years
The Industrial & Institutional Disinfectant & Sanitizers Market Report for 2024 provides a comprehensive overview of the Industrial & Institutional Disinfectant & Sanitizers Market industry, presenting crucial data and insights into market dynamics, including growth drivers, challenges, and future potential. The report evaluates the Industrial & Institutional Disinfectant & Sanitizers Market Components, focusing on significant opportunities and trends that could shape the industry's trajectory. Key stakeholders such as CEOs, global managers, traders, and analysts will find value in the SWOT analysis, which assesses the competitive strengths, vulnerabilities, opportunities, and threats impacting market players.
According to Straits Research, the global Industrial & Institutional Disinfectant & Sanitizers Market market size was valued at USD 5.96 Billion in 2022. It is projected to reach from USD XX Billion in 2023 to USD 14.15 Billion by 2031, growing at a CAGR of 10.01% during the forecast period (2023–2031).
Get a Sample PDF/Excel of report starting from USD 995 :https://straitsresearch.com/report/industrial-and-institutional-disinfectant-and-sanitizers-market/request-sample
Top Key Players of Industrial & Institutional Disinfectant & Sanitizers Market :
3M
Ecolab
GOJO Industries
Procter & Gamble
Reckitt Benckiser Group
Johnson & Johnson
The Unilever Group
Vi-Jon
Braun
Bath & Body Works
BODE Chemie
Bright Solutions
Cantel Medical
CleanWell
Edgewell Personal Care
GAMA Healthcare
Henkel
and more....
Key Insights from the Industrial & Institutional Disinfectant & Sanitizers Market Report
Market Size Overview: The report provides comprehensive estimates of the Industrial & Institutional Disinfectant & Sanitizers Marketsize, including value and sales volume, for the period.
Market Trends and Dynamics: An analysis of the key drivers, opportunities, challenges, and risks shaping the Industrial & Institutional Disinfectant & Sanitizers Market.
Global Economic and Regional Impact: Evaluation of the effects of global inflation and the Russia-Ukraine conflict on the Industrial & Institutional Disinfectant & Sanitizers Market.
Trade Flow Analysis: Detailed examination of import and export volumes of Industrial & Institutional Disinfectant & Sanitizers Marketacross major regions.
Industry Value Chain: Insight into the Industrial & Institutional Disinfectant & Sanitizers Marketvalue chain, covering raw materials, suppliers, manufacturing processes, distributors, and downstream customers.
Industry News, Policies, and Regulations: Coverage of the latest developments, policies, and regulations impacting the Industrial & Institutional Disinfectant & Sanitizers Market.
Regional Analysis for Industrial & Institutional Disinfectant & Sanitizers Market:
The regional analysis section of the report offers a thorough examination of the global Industrial & Institutional Disinfectant & Sanitizers Market market, detailing the sales growth of various regional and country-level markets. It includes precise volume analysis by country and market size analysis by region for both past and future periods. The report provides an in-depth evaluation of the growth trends and other factors impacting the Industrial & Institutional Disinfectant & Sanitizers Market market in key countries, such as the United States, Canada, Mexico, Germany, France, the United Kingdom, Russia, Italy, China, Japan, Korea, India, Southeast Asia, Australia, Brazil, and Saudi Arabia. Moreover, it explores the progress of significant regional markets, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
Industrial & Institutional Disinfectant & Sanitizers Market Segmentations:
By Product
Sanitizers
Disinfectants
By Composition
Ethyl Alcohol
Isopropyl Alcohol
Quats
Chlorine/Iodophor
Others
By End-User
Healthcare
Institutional
Hospitality
Food and Beverage Industry
Automotive and Aerospace
Metal and Fabric Manufacturing
Laundry Care
Others
By Distribution Channel
Wholesale Distributors/Stockists
Direct Procurement
Dealer and Distributors
Drug Stores/ Pharmacies
Mass Market Players
Other Retail Stores
Get Detail Market Segmentation :https://straitsresearch.com/report/industrial-and-institutional-disinfectant-and-sanitizers-market/segmentation
Unit Economics must be known by C-suite professionals:
Cost of Goods Sold (COGS): Includes material, labor, and overhead costs in manufacturing.
R&D Costs: Investment in innovation and compliance with regulations.
Engineering and Design Costs: Resources for design, prototyping, and meeting technical standards.
Production Costs: Specialized manufacturing and quality control expenses.
Supply Chain Costs: Managing procurement and logistics for specialized components.
Testing and Quality Assurance: Costs for ensuring product safety and reliability.
SG&A Costs: Marketing, sales, and administrative expenses.
Revenue per Unit: Income from contracts, services, and licensing.
Gross Margin: Revenue minus COGS, showing unit profitability.
Break-even Analysis: Units or contracts needed to cover total costs.
Customer Acquisition Cost (CAC): Costs to secure new contracts.
Lifetime Value (LTV): Total revenue from a customer over time.
Capital Expenditure (CapEx): Investments in facilities and technology.
Economies of Scale: Cost reductions in larger production runs.
Profit Margin: Final profit after all expenses.
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COVID-19 Aftermath and Geopolitical Influences: Russia-Ukraine Conflict and Middle East Crisis
The report explores the multifaceted impact of COVID-19 on the Industrial & Institutional Disinfectant & Sanitizers Market market, covering both direct and indirect effects across global and local levels. It discusses market size, trends, and growth trajectories in the Industrial & Institutional Disinfectant & Sanitizers Market , classified by type, application, and customer sector. Additionally, it provides a detailed evaluation of market development components before and after the pandemic, supported by a PESTEL analysis to assess key influencers and barriers to market entry. We offer the flexibility to customize the report based on specific regions, applications, or any other statistical details. Our goal is to align our analysis with your specific needs, ensuring a more complete market study. The final report will also examine the impact of the Russia-Ukraine War on the Industrial & Institutional Disinfectant & Sanitizers Market market, assessing how these geopolitical events are influencing current market conditions and future opportunities.
This Report is available for purchase on :https://straitsresearch.com/buy-now/industrial-and-institutional-disinfectant-and-sanitizers-market
About Us:
Straits Research is a leading research and intelligence organization, specializing in research, analytics, and advisory services along with providing business insights & research reports.
Contact Us: email: [email protected] Address: 825 3rd Avenue, New York, NY, USA, 10022 Tel: +1 646 905 0080 (U.S.) +91 8087085354 (India) +44 203 695 0070 (U.K.)
#Industrial & Institutional Disinfectant & Sanitizers Market#Industrial & Institutional Disinfectant & Sanitizers Market Share#Industrial & Institutional Disinfectant & Sanitizers Market Size#Industrial & Institutional Disinfectant & Sanitizers Market Research#Industrial & Institutional Disinfectant & Sanitizers Industry#What is Industrial & Institutional Disinfectant & Sanitizers?
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The Best Marketing Agencies in India for Unforgettable Campaigns
In today’s competitive business landscape, marketing is a powerful tool for companies to reach their audiences, build brand loyalty, and create a lasting impression. In India, a country that is both culturally diverse and digitally evolving, the role of innovative marketing agencies has never been more critical. The following agencies are redefining the marketing space with their ability to craft unforgettable campaigns that resonate across traditional and digital platforms.
1. Wunderman Thompson India
Wunderman Thompson is a global leader in digital marketing, known for blending creativity with technology. In India, this agency has pioneered digital transformation and helped brands navigate the fast-paced world of marketing. Their work combines deep consumer insights, cutting-edge technology, and powerful creative ideas to deliver campaigns that not only engage but also drive results.
Notable Campaigns:
The Truth About Beauty for Unilever
#MakeTheFuture for Shell
2. JWT India (J. Walter Thompson)
JWT India is one of the oldest and most respected marketing agencies in the country. Their reputation for creating standout campaigns is built on years of expertise, helping brands build trust and visibility. JWT brings creativity and data-driven strategies together to create impactful campaigns across digital, print, and television.
Notable Campaigns:
#AashirvaadUnite for Aashirvaad
#ShareTheLoad for Ariel India
3. McCann India
Part of the global McCann network, McCann India is recognized for its ability to create emotionally compelling campaigns that connect brands with their target audiences on a deep level. Their storytelling prowess is coupled with deep market research, making them one of the best when it comes to developing integrated campaigns.
Notable Campaigns:
#ItTakes2 for Coca-Cola
Live the Queen’s Life for Britannia Treat
4. Vayeca
Vayeca is a cutting-edge digital marketing agency with a reputation for producing innovative campaigns across social media, digital platforms, and experiential marketing. This agency is particularly known for its ability to create engaging, shareable content that captures the attention of both consumers and influencers.
Notable Campaigns:
Social media campaigns for Swiggy
Digital campaigns for Nike India
5. Happy Creative Services
Happy Creative Services prides itself on its quirky and bold campaigns that capture attention and stir up emotions. With a strong focus on digital and social media, Happy Creative has earned a reputation for creating innovative, out-of-the-box marketing that resonates with millennials and Gen Z audiences.
Notable Campaigns:
Happy to Help for Vodafone
#HaveYouHeard for Spotify India
6. Kreative Machinez
Kreative Machinez is a leading name in the world of influencer marketing and content creation. They are known for leveraging the power of influencers to craft campaigns that appeal to both mass and niche audiences. They specialize in building long-term relationships between brands and their audience through authentic storytelling.
Notable Campaigns:
#GoSmart for Realme India
Influencer campaigns for Myntra
7. Apppl Combine
Apppl Combine is a digital marketing and brand communication agency specializing in innovative, results-driven campaigns across multiple channels. Known for their creativity and data-backed strategies, APPPL excels at creating dynamic campaigns that resonate with target audiences and drive growth for brands.
Notable Campaigns:
Best Buy Sale for Kerovit
Gift a Bathroom for Kerovit
Social media engagement campaigns for e-commerce platforms
8. Schbang
Schbang is one of India’s most talked-about integrated creative agencies, combining brand strategy, creative design, digital marketing, and tech innovations. They are known for their bold and unique campaigns that make use of data-driven insights to optimize performance and achieve high engagement levels.
Notable Campaigns:
The Impossible Burger for Burger King
Social media campaigns for OYO Rooms
9. The Glitch
The Glitch is a highly creative, digital-first marketing agency that has made a name for itself by developing visually stunning and emotionally charged campaigns. Known for its vibrant approach, The Glitch has worked with some of the leading brands in India to deliver digital campaigns that are both highly engaging and share-worthy.
Notable Campaigns:
#ThePowerofYou for Netflix India
Social media campaigns for Nike India
10. Techmagnate
Techmagnate is a top-rated digital marketing agency based in India, recognized for its expertise in SEO, content marketing, and online reputation management. While they excel in the digital marketing domain, they also deliver results-driven campaigns that significantly improve a brand's visibility and online presence.
Notable Campaigns:
SEO campaigns for IndiaMART
Digital media strategies for DLF Group
Conclusion
India is home to a dynamic marketing ecosystem that is constantly evolving. The best marketing agencies in India are not just delivering advertisements; they are crafting powerful, engaging campaigns that create emotional connections, spark conversations, and leave lasting impressions on audiences. Whether you're looking for groundbreaking digital marketing, influencer collaborations, or a classic advertising approach, these agencies are equipped to handle the full spectrum of creative challenges and help you take your brand to new heights. Choose the right partner, and watch as your marketing campaigns become unforgettable!
This post was originally published on: LinkedIn
#kerovit ad campaign#Kerovit Ad Agency#Kerovit Advertising Agency#kerovit marketing agency#kajaria kerovit marketing agency#kajaria ad campaign#Best Marketing Agencies in India#Best Marketing Agencies#kerovit#apppl combine
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Brooke Bond Taj Mahal Tea has won acclaim – and a world record – for the ‘Largest Environmentally Interactive Billboard.’ Located in Vijayawada, in southern India, the ‘Megh Santoor’ installation measures 150 feet wide and coincides with the monsoon season. Every time it rains, the raindrops activate the billboard’s strings to perform a rendition of the ‘Raag Megh Malhar,’ a classical Indian form of music played on a stringed instrument called a santoor, that celebrates rainfall.
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Price: [price_with_discount] (as of [price_update_date] - Details) [ad_1] Horlicks is India's #1 Nutrition Drink that helps kids be Taller, Stronger, Sharper. It contains 27 vital nutrients like Folic Acid, Vitamin D, Protein, Calcium, and Iron that help in mental development and physical strength. It also has Zinc and Vitamin E that build immunity. Horlicks is also available in Chocolate delight flavour. For over 150 years, Horlicks has stayed true to its original purpose of providing high-quality, wholesome nutrition. Made with the goodness of milk, wheat, and barley, and fortified with 27 vital nutrients. Regular intake of Horlicks with daily diet helps in children’s growth and development like better bones, more muscles and improved concentration scores. Horlicks is clinically proven to make kids Taller, Stronger, Sharper! • Calcium, Phosphorus, Magnesium & Vitamin D supporting height gain – Taller. • Protein & Potassium supporting healthy bones and muscles – Stronger. • Vitamin B9, B12, Iron, Iodine & Zinc supporting attention & concentration – Sharper. • Vitamin A, E, C, Copper & Selenium to support immunity. For your favourite cup of Horlicks, just take 200 ml of hot or cold milk or water, add 3 spoons (27 g) of Horlicks, stir briskly, and enjoy! This iconic drink has been a household name for over a century, synonymous with nourishment and wellness. Today, Horlicks stands as a beacon of nutritional goodness, cherished by generations across the globe. Is Discontinued By Manufacturer : No Product Dimensions : 22.3 x 21.2 x 9.4 cm; 2 kg Date First Available : 6 October 2015 Manufacturer : Hindustan Unilever Limited ASIN : B0168M7434 Item model number : 8901571000135 Country of Origin : India Manufacturer : Hindustan Unilever Limited, Hindustan Unilever Limited|| Patiala Road|| Nabha-147201|| (Punjab) Packer : Hindustan Unilever Ltd|| Unilever House|| B D Sawant Marg|| Chakala Andheri East - 400099 Importer : Hindustan Unilever Ltd|| Unilever House|| B D Sawant Marg|| Chakala Andheri East - 400099 Item Weight : 2 kg Item Dimensions LxWxH : 22.3 x 21.2 x 9.4 Centimeters Net Quantity : 2000.0 gram Generic Name : NUTRITION DRINK India's #1 Nutrition Drink Helps kids be Tall, Strong, Sharp Contains 27 vital nutrients for all-round growth Nutrients to support mental and physical development With Zinc and Vitamin E to boost immunity Also available in Chocoalte delight Flavor [ad_2]
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Hindustan Unilever Limited, a consumer goods company that manufactures and sells home and personal care, food, and refreshment products in India and internationally.
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Future Outlook of the Color Cosmetics Market: Analyzing Size, Share, Growth Patterns
The global color cosmetics market size is expected to reach USD 111.07 billion by 2030, expanding at a CAGR of 7.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Growing consciousness about physical appearance, along with rising purchasing power in the developing countries such as India, China, and Brazil, is driving the market for the products.
Furthermore, rapid adoption of the western lifestyle has increased the consumer spending on personal care products. Furthermore, rising women participation in the global workforce has boosted the demand across the world. This women workforce is expected to raise the demand for beauty products in the near future as it represents the main consumer category of the industry.
Color Cosmetics Market Report Highlights
The facial product segment dominated the market with a revenue share of 29.2% in 2023.This dominance can be attributed to increasing consumer awareness about skin health.
The nail product segment is expected to grow at the highest CAGR of 8.5% from 2024 to 2030.
Offline distribution channels accounted for the largest revenue share in 2023. Offline distribution channels consist of a variety of retail stores, hypermarkets, and specialty stores, which are favorable for consumers as they get to judge the products physically and can get extra information and services on the stores and outlets where they have been purchasing the product.
The online distribution channel segment is projected to grow at a significant pace in the coming years. The increase in the use of smartphones and high-speed internet has improved connectivity between consumers and products.
Asia Pacific dominated the market with a revenue share of 33.4% in 2023. Robust growth characterizes the color cosmetics market in the Asia Pacific region, driven by several factors including rising disposable income, evolving beauty standards, and a burgeoning youth population.
For More Details or Sample Copy please visit link @: Color Cosmetics Market Report
Facial products dominated the market, accounting for over 25.0% share of the total revenue in 2018. Popular facial products include facial foundation, powder, concealer, and bronzer. Growing penetration of social medial and online makeup tutorials has been propelling the demand of the facial products over the world. Over the past few years, waterproof and sweat proof makeups have gained significant popularity among the women, especially during summer.
Asia Pacific is expected to be the fastest growing regional market. Increasing per capita income in countries such as China, India, Indonesia, and Brazil has provided consumers the space to spend more on premium personal care products. Rapid urbanization in these nations has helped in expanding the consumer base of the industry. China makes a considerable contribution to the growth as Chinese travelers has fueled the sales of the color cosmetics significantly. They accounted for 45% of sales of the travel retails in the world. L'Oréal has partnered with the local start-ups of Japan, China, and India to strengthen its presence in these lucrative markets.
Some of the key players are L'Oréal S.A.; Estée Lauder Companies Inc.; Unilever; Shiseido Company, Limited; Avon Products, Inc.; Revlon Inc.; Coty Inc.; Ciaté London; CHANTECAILLE BEAUTÉ; and Kryolan. Major companies are also considering the digital medium as an important tool for marketing. On an average, L’Oréal annually spends around 30% of marketing budget on the digital advertising. The company has started a digital campaign - Beauty Squad, through which it sells articles and videos with the help of the social influencers.
List of major companies in the Color Cosmetics Market
L'Oréal S.A
Unilever
Estée Lauder Inc.
Avon Products, Inc.
Shiseido Company, Limited
Coty Inc.
Revlon, Inc.
CIATÉ
KRYOLAN
CHANTECAILLE BEAUTÉ
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We have segmented global color cosmetics market report based on product, distribution channel, and region.
#BeautyIndustry#ColorCosmetics#MakeupTrends#CosmeticProducts#BeautyInnovation#SkincareAndMakeup#BeautyBrands#CosmeticIndustry#BeautyRoutine#MakeupEssentials#CosmeticScience#CosmeticTrends
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Global Lactic Acid Market: Key Drivers and Opportunities for 2024
The global lactic acid market was valued at approximately USD 3.37 billion in 2023 and is projected to expand at a robust compound annual growth rate (CAGR) of 8.0% from 2024 to 2030. The growing demand for lactic acid across various end-use industries, particularly in emerging economies like India, China, and Indonesia, is expected to significantly drive market growth during the forecast period. These regions are seeing increasing applications of lactic acid in sectors such as pharmaceuticals and food & beverages, further boosting its market potential.
Lactic acid plays a pivotal role in the production of polylactic acid (PLA), a biodegradable and compostable thermoplastic polymer derived from renewable sources, typically through fermentation processes. This polymer has gained significant attention for its environmentally friendly properties. Lactic acid itself is classified as Generally Recognized As Safe (GRAS) by the United States Food and Drug Administration (FDA), making it a highly trusted ingredient in the food industry. Its non-toxic and safe profile enhances its appeal, particularly in food production and preservation.
Furthermore, lactic acid can be produced either through traditional chemical synthesis methods or, more commonly, through fermentation processes, which are considered more sustainable. The combination of its versatility, eco-friendly properties, and widespread applications across diverse industries positions lactic acid as a highly promising chemical with strong growth prospects in the coming years.
Regional Insights
North America:
In 2023, North America held the dominant position in the global lactic acid market, capturing a significant revenue share of 45.2%. This leading market share can be largely attributed to the robust growth of several key industries, including personal care, pharmaceuticals, and food & beverages, all of which are substantial consumers of lactic acid. A particular driver of growth in North America is the expanding pharmaceutical sector in the United States. Increased spending on healthcare, particularly in the form of medicines, is expected to have a favorable impact on the demand for lactic acid in this region.
The North American market is poised for further growth, driven by the presence of numerous major personal care and cosmetic companies, such as Maybelline New York, Procter & Gamble, Colgate-Palmolive, Avon, Unilever, and Johnson & Johnson Private Limited. The strong manufacturing and operational bases of these global giants in the U.S. are expected to significantly boost the demand for lactic acid, particularly for its use in personal care products. Procter & Gamble, Unilever, and Johnson & Johnson Private Limited, in particular, are well-established in the region, and their continued expansion is set to further increase lactic acid consumption in cosmetics and personal care formulations.
In addition to personal care, the demand for lactic acid is also being spurred by growing interest in polylactic acid (PLA), a biodegradable plastic derived from lactic acid. The U.S. government's initiatives aimed at reducing carbon emissions and promoting sustainable packaging are contributing to the increased adoption of PLA, especially in packaging applications. As the demand for sustainable and environmentally friendly materials rises, PLA's popularity is expected to fuel further growth in the lactic acid market.
The continued expansion of the pharmaceutical and personal care industries, coupled with the rising demand for eco-friendly alternatives like PLA, positions North America as a key driver of the lactic acid market's growth over the forecast period. As these industries continue to grow and evolve, the demand for lactic acid is likely to follow suit, further solidifying North America's dominant position in the global market.
Browse through Grand View Research's Category Specialty Polymers Industry Research Reports.
The global aseptic packaging market size was valued at USD 77.1 million in 2024 and is projected to grow at a CAGR of 10.8% from 2025 to 2030.
The global fluoropolymer films market size was valued at USD 1.09 billion in 2023 and is projected to grow at a CAGR of 12.9% from 2024 to 2030.
Companies in the global lactic acid market are increasingly engaging in strategic mergers and acquisitions to strengthen their manufacturing capabilities, diversify their product portfolios, and offer a competitive range of lactic acid-based products. These efforts are aimed at enhancing market presence and driving revenue growth. Key players in the market are focusing on expanding their production capacities and geographical footprints to capture a larger share of the growing lactic acid market.
A significant trend among manufacturing companies is the expansion of production facilities in regions such as North America, Asia Pacific, and Europe. These regions are attractive due to the easy availability of raw materials and the proximity to key suppliers, which helps reduce logistics costs and improve supply chain efficiency. By establishing or upgrading facilities in these regions, companies are able to scale their operations more effectively while maintaining close ties to their raw material sources, thereby ensuring a steady supply of the key inputs needed for lactic acid production.
For example, in June 2023, Sulzer, a global leader in applied chemical technologies, entered into a partnership agreement with Jindan New Biomaterials (Jindan), a leading producer of lactic acid. This collaboration aims to advance the manufacturing of polylactic acid (PLA), a biodegradable and sustainable bioplastic derived from lactic acid. Under the terms of the partnership, Jindan will utilize Sulzer's licensed PLA production technology at its newly established facility in Henan Province, China. The facility is expected to produce up to 75,000 tonnes of PLA annually, significantly increasing Jindan's production capacity and positioning the company to meet the growing global demand for eco-friendly bioplastics.
Key lactic acid Companies:
The following are the leading companies in the lactic acid market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these lactic acid companies are analyzed to map the supply network.
BASF SE
Galactic
Musashino Chemical (China) Co., Ltd.
Futerro
Corbion
Dow
TEIJIN LIMITED
NatureWorks LLC
Henan Jindan Lactic Acid Technology Co. Ltd.
thyssenkrupp AG
Cellulac
Jungbunzlauer Suisse AG
Vaishnavi Bio Tech
Danimer Scientific
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Are internships mandatory for MBA programs in Mumbai?
Internships are an integral part of the MBA curriculum in Mumbai's top business schools, and Top MBA PGDM Colleges In Mumbai in most cases, they are mandatory. These internships, often referred to as summer internships, serve as a bridge between academic learning and real-world application, providing students with hands-on experience in their chosen fields. Prestigious institutions such as SP Jain Institute of Management and Research (SPJIMR), Jamnalal Bajaj Institute of Management Studies (JBIMS), and Narsee Monjee Institute of Management Studies (NMIMS) emphasize the importance of internships as a core component of their MBA programs.
The Significance of Mandatory Internships
Practical Learning Opportunity: Internships offer students a chance to apply classroom theories in real-world business scenarios. This practical exposure is invaluable in helping students understand industry operations, challenges, and dynamics.
Skill Development: During internships, students refine essential professional skills such as communication, teamwork, analytical thinking, and problem-solving. These experiences help them adapt to the corporate environment effectively.
Career Clarity: Internships Indian School of Management & Studies, (ISMS) Mumbai allow students to explore different domains like finance, marketing, operations, or HR. This exploration helps them identify their areas of interest and make informed career choices.
Networking: Working in a corporate setting enables students to build professional connections, which can later translate into job opportunities. Networking during internships often proves instrumental in career progression.
Structure of MBA Internships in Mumbai Colleges
Duration: Most MBA programs mandate internships of 8–12 weeks, usually during the summer break between the first and second year.
Evaluation: Internships are not only mandatory but also graded. Students must submit detailed reports and make presentations about their internship experiences, which are evaluated by faculty members.
Placement Assistance: Top colleges have dedicated placement cells that liaise with leading companies to ensure that every student secures a high-quality internship.
Industry Participation in Internships
Mumbai, being the financial capital of India, provides MBA students with abundant internship opportunities across sectors such as:
Banking and Finance: Companies like HDFC, ICICI, JP Morgan, and Kotak Mahindra Amity Global Business School, (AGBS) Mumbai regularly offer internships in investment banking, wealth management, and corporate finance.
Consulting: Firms like Deloitte, KPMG, and PwC hire interns for strategy and management consulting roles.
Marketing and Sales: Multinational corporations in FMCG, e-commerce, and technology sectors, such as Hindustan Unilever, Amazon, and Google, provide marketing internships.
Benefits of Mandatory Internships
Pre-Placement Offers (PPOs): Exceptional performance during internships can lead to PPOs, allowing students to secure jobs before the placement season Narsee Monjee Institute of Management Studies, Mumbai,
Resume Enhancement: Work experience gained during internships enhances the student’s resume, making them more attractive to recruiters.
Industry Readiness: Students become well-prepared for the challenges of their future roles, giving them a competitive edge in the job market.
Conclusion
Internships are a mandatory and vital aspect of MBA programs in Mumbai. They not only ensure that students gain practical exposure and industry-relevant skills but also significantly boost their employability. By integrating internships into the curriculum, Mumbai’s top MBA colleges ensure that their graduates are well-equipped to excel in their careers.
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