#Trends in Local Search

[dcdigitalcanada]

Stay Competitive: Top Trends in Local Search and How to Adapt

Maintaining your edge in the often shifting realm of digital marketing requires constant awareness of the newest innovations, especially in local search. Search engines have been changing to provide more accurate, customized, and quick results as customers depend more on digital platforms to find local companies. Businesses must modify their local SEO tactics to be visible and relevant from changes in AI integration to privacy upgrades.

With an emphasis on how companies may use the most recent trends in local search services and the fascinating new developments in Digital Marketing in Canada, particularly, this blog will investigate how to maximize the online presence of businesses. Already implementing these strategies to let companies flourish in the cutthroat internet environment are companies like Digital Cappuccino Canada.

1. Changes to Google Business Profile

Originally Google My Business, Google Business Profile (GBP) is still a vital tool for local companies trying to improve their internet presence. Google has made several notable changes over the last year that companies should know about:

Google Business Messages: Google is ending this tool meant to enable direct customer-business contact. Although companies could have depended on this product for customer support, Google seems to be turning attention to fresh approaches to interaction.

Review Management: Google has simplified its review tools so that company owners may read and reply straight from their profiles more easily. This shift emphasizes the need to aggressively control your online profile by engaging with consumers.

Businesses in Canada must remain informed and seize new capabilities as Google keeps altering its Google Business Profile to benefit them. Digital Cappuccino Canada guides companies across these changes to raise their local search results.

2. Increased focus on data collecting and privacy

In the realm of digital marketing, data privacy has taken the front stage and Google is not an exception. Particularly with location tracking, Google has lately implemented many adjustments meant to lower the personal data collecting volume from users.

Location History: Google has moved to monitor location history using mobile devices instead of desktop computers. They have also promised to automatically delete previously gathered location data.

For Canadian digital marketing, this change implies companies must give mobile optimisation top priority more than ever. Companies that are mobile-friendly will have more possibility of appearing higher in local search results as Google depends on mobile devices to ascertain location-based results. Already assisting companies throughout Canada to adopt mobile-friendly solutions to keep ahead of this trend is Digital Cappuccino Canada.

3. Local Search's Rising Impact from AI

Local search and digital marketing are finding greater relevance for artificial intelligence (AI). Already altering the way search results are presented are Google's AI-powered tools including Bard and Google's AI summaries.

AI-Powered Summaries:: AI-generated summaries are becoming frequent in search results, which lets consumers quickly access relevant material. But this evolution makes it more difficult for companies to get better search results and highlighted snippets.

Optimizing material for AI-driven search engines has become the first concern for Canadian companies. Digital Cappuccino Canada focuses on producing material that not only satisfies AI criteria but also interacts with human readers, hence keeping your company competitive.

4. Apple Maps' Rising Profile

Apple Maps is fast gaining ground even while Google Maps has long been the main participant in the local search business. Companies now have to make sure they are listed and optimized on both platforms as more Apple Map users turn to the tool for navigation.

Apple Maps Listings: Although it's a fast procedure, setting up and keeping your Apple Maps listing will pay off greatly as the platform becomes more and more used. To seize this growing market, ensure the location, hours of operation, and contact information of your company are correct.

Including Apple Maps in your local search plan can help companies increase their iOS device exposure and reach. Digital Cappuccino Canada provides help maximizing company listings on all major systems, including Google Maps and Apple Maps.

5. Conversational Voice Search Enhancement

Voice search is growing in popularity as more consumers find local businesses using Amazon Alexa, Google Assistant, and Siri.  For companies ready to maximise their material for conversational searches, this trend offers a big potential.

Voice Search Content: Businesses who want to show up in voice search results have to provide natural, conversational, and straightforward responses to frequently asked enquiries. Clear, succinct responses and long-tail keywords can help you more likely to be seen in voice search results.

Digital Cappuccino Canada guarantees that their material is best for both text and voice search enquiries by helping companies modify their SEO plans to fit for voice search.

6. Local Service Ads' Constant Expanding Growth

Paid adverts shown at the top of local search results are called local service ads (LSAs). These advertisements are a great strategy for generating traffic and conversions as they let companies highlight services, price, and client reviews from within the search results.

Enhanced Visibility: LSAs provide companies a chance to increase their exposure outside of depending only on natural SEO. Companies may position their adverts in front of local customers who are instantly looking for services by bidding on relevant keywords.

More companies in Canada are using Local Service Ads as part of their digital marketing plan; Digital Cappuccino Canada can assist to set up and oversee successful LSA campaigns producing results.

Conclusion: Staying Ahead in Local Search

Local search patterns are always changing, and companies have to keep on top of these developments if they are to remain competitive. From Google Business Profile improvements and AI developments to Apple Maps and voice search, companies now have many fresh chances to improve their local presence.

Working with a top digital marketing firm in Canada can help you to maximize these trends and keep a competitive advantage. Digital Cappuccino Canada has a long record of assisting companies in improving their online presence, local SEO, and consumer base growth.

Contact Digital Cappuccino Canada now if you're ready to expand your local search approach and allow our professionals lead you over the fascinating new developments in digital marketing.

FAQs

1. What is Local search digital marketing? 

Digital marketers maximize the internet visibility of a company for local search results so potential customers can come across it. Examples include local content, Apple Maps listings, and Google Business Profile optimisation.

2. How may artificial intelligence influence local search?

Through more relevant and tailored suggestions based on user activity and location, artificial intelligence may improve local search results. AI-powered search engines and automated summaries might affect the information that is shown, therefore challenging companies' ability to rank with optimal content.

3. How may local service ads (LSAs) help companies?

Paid local service advertising shows the most on search results. Companies should show their offerings in search results including reviews, prices, and services to increase visibility, traffic, and potential customers looking for certain offerings.

4. Why is optimizing voice searches crucial?

More consumers use Amazon Alexa, Google Assistant, and Siri to find local companies, so voice search optimisation is really important. By offering conversational, natural-sounding material for voice searches, companies may appeal to more individuals.

5. For business visibility, how does Apple Maps do vs Google Maps?

Local search has long been dominated by Google Maps, but Apple Maps is becoming more and more well-known, particularly among iOS users. Listing and optimizing your business on two networks increases your audience.

6. Can I maintain my company ahead of local search trends?List your business on key sites like Apple Maps, keep your Google Business Profile current, maximize your website for AI and voice search, and employ Local Service Ads to keep ahead in local search trends. Work with digital marketing company Digital Cappuccino Canada for best execution.

[sameke1-blog]

Keep in mind that SEO is a long-term strategy. It takes time and effort to see results. But if you are patient and consistent, you will see your website ranking higher in search engine results over time.

https://www.linkedin.com/pulse/understanding-how-seo-works-samuel-ekechukwu-zrdsf

[awesomeactive]

SEO Trends 2024: What Surrey Businesses Need to Know

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses looking to thrive online. Search Engine Optimization (SEO) plays a pivotal role in determining a website's visibility and success in the online realm. As we approach 2024, the SEO landscape is set to undergo several transformations. This article will explore the key SEO trends that Surrey businesses need to be aware of to stay competitive and maximise their online presence.

1. Voice Search Optimization:

With the rise of virtual assistants like Siri, Alexa, and Google Assistant, voice search is becoming increasingly prevalent. Surrey businesses should optimise their content for voice search queries to ensure they capture this growing audience. Long-tail keywords and conversational content will be essential in catering to the natural language patterns of voice search users.

2. Mobile-First Indexing:

Google's mobile-first indexing means that the search engine primarily uses the mobile version of a website for indexing and ranking. As mobile device usage continues to surge, Surrey businesses must prioritise mobile optimization to provide a seamless user experience. Responsive design, fast loading times, and mobile-friendly content are key factors that will influence a website's search engine rankings.

3. User Experience (UX) and Core Web Vitals:

Google's emphasis on user experience is not new, but in 2024, Core Web Vitals will play a more prominent role in search rankings. Surrey businesses need to focus on factors such as page loading speed, interactivity, and visual stability to enhance their website's overall user experience. A positive UX not only improves search rankings but also contributes to higher user satisfaction and engagement.

4. Video Content Dominance:

Video content continues to be a powerful medium for engaging audiences. Google and other search engines increasingly prioritise video content in search results. Surrey businesses should incorporate video content into their SEO strategy, providing valuable and relevant videos that cater to their target audience. Video optimization, including using descriptive titles and transcripts, will enhance visibility in search results.

5. Artificial Intelligence (AI) and Machine Learning:

AI and machine learning are becoming integral to search algorithms. Surrey businesses can benefit from leveraging these technologies to gain insights into user behaviour, personalise content, and enhance overall website performance. Implementing AI-driven tools for keyword research, content creation, and user engagement can give businesses a competitive edge in the SEO landscape.

6. E-A-T (Expertise, Authoritativeness, Trustworthiness):

Google places a strong emphasis on E-A-T when evaluating the quality of web pages. Surrey businesses should focus on establishing themselves as authorities in their respective industries. This involves creating high-quality, authoritative content, obtaining positive reviews, and building backlinks from reputable sources. Demonstrating expertise and trustworthiness is crucial for earning the trust of both users and search engines.

7. Local SEO:

For Surrey businesses targeting a local audience, optimising for local search is essential. This includes creating and maintaining accurate business listings, obtaining positive reviews, and optimising content for local keywords. Google My Business (GMB) optimization is particularly important, as it directly impacts a business's visibility in local search results. In conclusion, as we enter 2024, Surrey businesses must adapt to the evolving landscape of SEO to maintain and improve their online visibility. Voice search optimization, mobile-first indexing, user experience, video content, AI integration, E-A-T principles, and local SEO are key trends that businesses should prioritise in their SEO strategies. By staying informed and implementing these trends effectively, Surrey businesses can position themselves for success in the competitive digital landscape.

[aetechdesigns-54]

E-commerce SEO Strategies Unveiled: Boosting Sales and Visibility

In the ever-evolving landscape of e-commerce, staying ahead of the competition requires not only a compelling product but also a well-optimized online presence. In this comprehensive guide, we will delve into the world of E-commerce SEO optimization. No buzzwords, just actionable insights to enhance your online store's visibility and boost sales. Let's get started

Understanding the Basics

To lay a solid foundation, let's start with the basics. E-commerce SEO optimization involves a series of on-page and off-page strategies aimed at improving your website's ranking on search engine results pages (SERPs). This optimization is pivotal for attracting high-quality organic traffic, increasing sales, and staying competitive in the digital marketplace.

Keyword Research

The cornerstone of any successful SEO campaign is thorough keyword research. Begin by compiling a list of relevant keywords that reflect your products, services, and industry. In addition to your primary keywords, consider long-tail keywords, as they often have less competition and can yield highly targeted traffic. For instance, if you're a digital marketing agency in Seattle, keywords like "digital marketing services in Seattle" and "Seattle SEO company" are goldmines.

On-Page Optimization

High-Quality Content: Your website's content should not only be unique but also provide value to your audience. Craft product descriptions, blog posts, and landing pages that resonate with your target audience. Incorporate the primary and long-tail keywords naturally within the content while maintaining readability and a professional writing style.

Page Titles and Meta Descriptions: Ensure that each page has a unique and descriptive title tag and meta description. These elements should include relevant keywords and provide a concise summary of the page's content. This encourages users to click through to your website from the search results.

Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content. This not only improves readability but also helps search engines understand the hierarchy of information on your pages.

User Experience (UX) Matters

Google values user experience, so make sure your website is user-friendly. Optimize for mobile devices, improve page load times, and ensure intuitive navigation. A seamless UX not only pleases visitors but also satisfies search engine algorithms.

Backlink Building

Off-page SEO is as crucial as on-page optimization. Seek high-quality backlinks from reputable websites in your industry. Guest posting, influencer collaborations, and participating in industry forums can all help in this regard.

Monitoring and Analytics

Track your SEO efforts using tools like Google Analytics and Google Search Console. Regularly review your website's performance, make necessary adjustments, and stay updated on SEO trends and algorithm changes.

Conclusion:

In the ever-competitive world of e-commerce, mastering SEO optimization is your key to success. By adhering to these strategies and tips, you can enhance your website's visibility, drive organic traffic, and ultimately boost your sales. If you're seeking expert assistance, consider partnering with AE Tech Design Agency, your trusted SEO company in Seattle. Contact us today to explore how our digital marketing services can elevate your online presence and drive meaningful results.

Remember, the world of SEO is constantly evolving, so staying informed and adapting your strategies accordingly is essential for long-term success.

[webxsoftech]

If You Do SEO, Google Could Be Your Best Friend Or Your Biggest Enemy.

[haircarecetres-blog]

Wig Shop Near Me: Hair Care Centre — Your Trusted Source for Quality Wigs

Since our establishment in 2006, We Hair Care Centre has been a trusted manufacturer and supplier of hair wigs for both men and women.

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[blogaarkasolutions]

THE IMPORTANCE OF LOCAL SEO IN THIS VOICE SEARCH ERA

With the rise of smart devices like Smart Phones, Amazon Alexa, Google Assistant, voice search has became more popular and changed the way people search for things. People these days are preferring to do voice search in Google rather than typing them, as it was more convenient and reduces the effort manually typing it. Local Businesses can benefit from this feature as it helps in attracting more customers nearby.

Understanding Voice Search Behaviour

When doing Voice Search, people will speak to their devices like they are having a real conversation. For example, while typing people may type ‘pizza’, but in voice search people will ask ‘Best Pizza Place Near Me’ or ‘Best Pizza Place in Vizag’. Businesses should keep in mind that while doing Voice Search people use complete sentences. So, it’s important to focus on longer phrases and common questions people might search for.

Get Listed on Local Listings:

The first thing to do while focusing on Local SEO rankings is to get listed in Local Business Listings. Google My Business is the most preferable option, as it helps your business to show up on Google Maps and in local searches which helps in attracting more local customers. Additionally, it allows customers to see the timings, contact information and location. It gives an option to customers for leaving feedback in reviews section. This builds trust and boosts your business reputation. Google my Business provides your business insights like how many people visited your business profile or website.

Local Keywords:

To help your business to appear in Voice Search results, it’s important to concentrate on Local Keywords. As most people tend to do Voice Search using near me or specific location name, it’s essential to add them in your content. By using Local Keywords your business will be visible to people in your locality. It’s important to focus on how people normally do their conversation and ask questions, as that’s how they do searching for the products or services nearby.

FAQ Section:

Most Voice Searches are in question forms, so it’s essential to focus on adding question type content. The best way to include them is by adding an FAQ section. Always use common questions people are more likely to search and provide clear answer. A well structured FAQ session keeps customers to stay longer, as they may read through multiple questions and answers. This customer engagement signals Search Engines that your content is valuable and improves Search Engine Rankings. This increases you chance to being found by customers who are searching for a product or service your business offers.

As most people are opting for Voice Searches over typing, it’s important for businesses to optimize their content based on that. This helps your business to rank higher in Local Search results. It increases visibility, attract more local customers and drives sales. At Aarka Solutions, we take care of your Business entire digital presence and help it to rank on top of Search Engines. With years of experience in Digital Marketing field, our team will help you get found by the local customers that eventually increases sales. Contact us today to make your business visible to your potential customers. Visit us www.aarkasolutions.com / www.aarkasolutions.in.

[digitalpriyakumari]

🔍 Unlock Success with Proven Digital Marketing Strategies for Your Software Development Company! 🔍

Navigating the digital landscape can be challenging, but the right strategies can drive substantial growth for your software development company. Here’s how to make the most of your digital marketing efforts:

💡 Best Digital Marketing Strategies for Software Development Companies:

Inbound Marketing: Attract high-quality leads by creating content that solves problems and answers questions your target audience is searching for.

Account-Based Marketing (ABM): Focus on key accounts with personalized campaigns that address the specific needs of top prospects.

Webinars & Virtual Events: Host informative sessions to showcase your expertise, engage with potential clients, and build relationships.

Influencer Marketing: Partner with industry influencers who can endorse your software solutions, boosting credibility and visibility.

Case Studies & Testimonials: Showcase your success stories to build trust and demonstrate the real-world impact of your software products.

💡 Want to explore how these strategies can elevate your software development company? Connect with me today and let’s discuss tailored solutions that drive results!

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[sameke1-blog]

Dominating Local Search: Top Strategies for Google My Business Optimization and Local SEO Success

In the digital age, the battle for local visibility has never been fiercer. Local businesses, from cozy coffee shops to thriving law firms, are all vying for the same thing: prominence in local search results. To stand out in this crowded online arena, you need a robust local SEO strategy, and the cornerstone of that strategy is optimizing your Google My Business listing. In this in-depth guide, we'll explore the latest local search trends, offer invaluable local SEO tips, and dive deep into Google My Business optimization.

The Power of Local SEO

Local SEO isn't just a buzzword; it's a game-changer for businesses of all sizes. With the majority of consumers relying on search engines to find nearby products and services, local SEO can make or break your business's online success.

Local Search Trends

Before we delve into the nitty-gritty of local SEO, let's take a look at some of the latest local search trends that are shaping the landscape:

1. Voice Search Dominance:

As voice-activated devices become more prevalent, optimizing for voice search is crucial for local businesses.

2. Mobile-First Approach:

Mobile devices are the go-to tools for local searches. Ensure your website is mobile-responsive for a seamless user experience.

3. Google's Local Pack Updates:

Google frequently updates the Local Pack, which showcases local businesses in search results. Keeping an eye on these changes is vital for local SEO.

4. Reviews and Ratings:

Online reviews and ratings play a significant role in local search rankings. Encourage satisfied customers to leave positive reviews.

5. Google Maps Integration:

Google Maps is a key driver of local searches. Ensure your business is accurately listed, and your location is correct.

Local SEO Tips for Success

Now, let's dive into some actionable local SEO tips that can help your business thrive in the local search arena:

1. Claim and Optimize Your Google My Business (GMB) Listing:

Your GMB listing is your online storefront. Claim it, fill out every detail, and regularly update it with current information.

2. Consistent NAP Information:

Your business's name, address, and phone number (NAP) should be consistent across all online platforms, including your website, social media profiles, and directories.

3. Online Reviews Management:

Encourage satisfied customers to leave positive reviews on your GMB listing. Respond to reviews, both positive and negative, to show your commitment to customer satisfaction.

4. Local Keyword Optimization:

Incorporate local keywords naturally into your website content, meta descriptions, and title tags. This helps search engines understand your location relevance.

5. High-Quality Content Creation:

Produce valuable and informative content that caters to local audiences. Blog about local events, news, and topics relevant to your business.

6. Mobile Optimization:

Ensure your website is mobile-friendly. A responsive design is a must for local businesses.

7. Schema Markup:

Implement schema markup to provide search engines with structured data about your business, enhancing your chances of being featured in rich snippets.

8. Local Link Building:

Build relationships with local organizations, influencers, and businesses. Collaborative efforts can lead to valuable local backlinks.

9. Monitor Your Online Presence:

Use online tools to monitor mentions of your business and brand online. Address any inaccuracies or negative mentions promptly.

10. Stay Informed: - The world of SEO is ever-changing. Stay informed about the latest algorithm updates, trends, and best practices in local SEO.

Google My Business Optimization

Your GMB listing is your digital storefront, and it deserves meticulous attention. Here's how to optimize it effectively:

1. Complete Every Section:

Fill out every available field in your GMB listing, including business hours, categories, and attributes.

2. Add High-Quality Photos:

Upload high-resolution images of your business, products, and services. Visual content boosts engagement.

3. Regularly Post Updates:

Use GMB Posts to share updates, offers, and events. Fresh content can improve your listing's visibility.

4. Encourage Reviews:

Politely ask satisfied customers to leave reviews on your GMB listing. Respond to reviews promptly and professionally.

5. Monitor Insights:

Use GMB Insights to track how users are finding your business, the actions they take, and where they're located.

Conclusion: Elevate Your Local SEO Game

In the fiercely competitive world of local search, a well-executed local SEO strategy can be the difference between thriving and struggling. By staying attuned to the latest local search trends, implementing our local SEO tips, and optimizing your Google My Business listing to its fullest potential, you can put your business on the map—both literally and figuratively. Don't miss out on the opportunities that local SEO provides. Elevate your local SEO game today, and watch your business flourish in the digital age.

[isubhamdas]

Agile SEO to Streamline Conversions

Agile SEO: This article explores how to implement agile strategies to enhance your online presence, improve visibility, and drive conversions. Continue reading for expert insights and actionable tips. Embracing Agility for Evolving SEO LandscapeAgile Principles to Streamline Your SEO WorkflowAdapting Agile SEO For Cross-Functional TeamsData-Driven Decisions in Agile SEOExpert Tip: Utilize Agile…

[numerounowebconcord]

Learn more at - https://www.numerounoweb.com/blog/attract-engage-convert-local-business-content-guide/30691/

[screambirdscreaming]

so finding things on the internet is hell these days but can anyone help me find that one actually good interpretation of the myth of persephone I've ever seen?

the one with "i am married / i am buried / i am mourned" and "to marry a girl you need only her father's permission / not her mother's / not even the bride's."

it's a black and white comic/poem, posted here on tumblr..... years ago now.

[clothinglennyco]

Voice Search Revolution: How Conversational AI is Reshaping SEO in 2024

Voice Search Revolution: How Conversational AI is Reshaping SEO in 2024   Ah, 2024! The year when our smart devices finally stopped mishearing “play Beatles” as “pay beetles.” Yes, we’re talking about the seismic shift in the digital landscape – the Voice Search Revolution, powered by Conversational AI. It’s like Siri and Alexa had a baby, and it decided to major in Linguistics while minoring in…

[ms-demeanor]

I would like to address something that has come up several times since I relaunched my computer recommendation blog two weeks ago. Part of the reason that I started @okay-computer and that I continue to host my computer-buying-guide is that it is part of my job to buy computers every day.

I am extremely conversant with pricing trends and specification norms for computers, because literally I quoted seven different laptops with different specs at different price-points *today* and I will do more of the same on Monday.

Now, I am holding your face in my hands. I am breathing in sync with you. We are communicating. We are on the same page. Listen.

Computer manufacturers don't expect users to store things locally so it is no longer standard to get a terabyte of storage in a regular desktop or laptop. You're lucky if you can find one with a 512gb ssd that doesn't have an obnoxious markup because of it.

If you think that the norm is for computers to come with 1tb of storage as a matter of course, you are seeing things from a narrow perspective that is out of step with most of the hardware out there.

I went from a standard expectation of a 1tb hdd five years ago to expecting to get a computer with a 1tb hdd that we would pull and replace with a 1tb ssd to expecting to get a computer that came with a 256gb ssd that we would pull and replace with a 1tb ssd, to just having the 256gb ssd come standard and and only seeking out more storage if the customer specifically requested it because otherwise they don't want to pay for more storage.

Computer manufacturers consider any storage above 256gb to be a premium feature these days.

Look, here's a search for Lenovo Laptops with 16GB RAM (what I would consider the minimum in today's market) and a Win11 home license (not because I prefer that, but to exclude chromebooks and business machines). Here are the storage options that come up for those specs:

You will see that the majority of the options come with less than a terabyte of storage. You CAN get plenty of options with 1tb, but the point of Okay-Computer is to get computers with reasonable specs in an affordable price range. These days, that mostly means half a terabyte of storage (because I can't bring myself to *recommend* less than that but since most people carry stuff in their personal cloud these days, it's overkill for a lot of people)

All things being equal, 500gb more increases the price of this laptop by $150:

It brings this one up by $130:

This one costs $80 more to go from 256 to 512 and there isn't an option for 1TB.

For the last three decades storage has been getting cheaper and cheaper and cheaper, to the point that storage was basically a negligible cost when HDDs were still the standard. With the change to SSDs that cost increased significantly and, while it has come down, we have not reached the cheap, large storage as-a-standard on laptops stage; this is partially because storage is now SO cheap that people want to entice you into paying a few dollars a month to use huge amounts of THEIR storage instead of carrying everything you own in your laptop.

You will note that 1tb ssds cost you a lot less than the markup to pay for a 1tb ssd instead of a 500gb ssd

In fact it can be LESS EXPENSIVE to get a 1tb ssd than a 500gb ssd.

This is because computer manufacturers are, generally speaking, kind of shitty and do not care about you.

I stridently recommend getting as much storage as you can on your computer. If you can't get the storage you want up front, I recommend upgrading your storage.

But also: in the current market (December 2024), you should not expect to find desktops or laptops in the low-mid range pricing tier with more than 512gb of storage. Sometimes you'll get lucky, but you shouldn't be expecting it - if you need more storage and you need an inexpensive computer, you need to expect to upgrade that component yourself.

So, if you're looking at a computer I linked and saying "32GB of RAM and an i7 processor but only 500GB of storage? What kind of nonsense is that?" Then I would like to present you with one of the computers I had to quote today:

A three thousand dollar macbook with the most recent apple silicon (the m4 released like three weeks ago) and 48 FUCKING GIGABYTES OF RAM with a 512gb ssd.

You can't even upgrade that SSD! That's an apple that drive isn't going fucking anywhere! (don't buy apple, apple is shit)

The norms have shifted! It sucks, but you have to be aware of these kinds of things if you want to pay a decent price for a computer and know what you're getting into.