#Top Pest Control SEO Company

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 Enhance Your Online Presence with a Top Pest Control SEO Company

In today's competitive digital landscape, standing out as a pest control business requires more than just exceptional service—it demands a strong online presence. Partnering with a specialized Pest Control SEO Company can help your business climb to the top of search engine results, attracting more customers and driving growth.

Our expert team understands the unique challenges and opportunities within the pest control industry. We tailor our SEO strategies to meet your specific needs, from keyword optimization to local SEO, ensuring your business is visible to potential clients in your target areas. With our services, you'll see improved search rankings, higher website traffic, and increased lead generation.

Don't let your competitors outshine you online. Invest in a Pest Control SEO Company that knows how to boost your digital footprint and connect you with customers actively seeking pest control solutions. Contact us today to learn more about how we can help your business grow through powerful, results-driven SEO strategies.

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List Of Top Pest Control Service provider In Greater Noida

A business listing website can be a game-changer for companies in Delhi/NCR. By increasing visibility, boosting SEO, and enhancing credibility, these platforms help local businesses grow. Make sure to choose a platform that offers a mobile-friendly design, comprehensive categories, and high domain authority for the best results. Don’t forget to keep your listing accurate and attractive to stand out in the competitive Delhi/NCR market.

[pestcontrolseosblog]

Discover the Best Pest Control SEO Company

Looking for top-notch Pest Control SEO Company services? Discover the best pest control SEO company dedicated to boosting your online presence. Our expert team specializes in optimizing your website to attract more customers and rank higher on search engines. With tailored strategies and proven results, we ensure your pest control business gets the visibility it deserves. Say goodbye to unwanted pests and hello to increased traffic and leads. Trust the best in the industry to take your business to the next level. Contact us today for a consultation and watch your online success grow!

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Are you looking for the top pest control SEO Company in the United States? IndeedSEO provides the best SEO services here.

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Maximizing Your Reach: The Essentials of SEO for Pest Control Companies

In the ever-evolving digital landscape, search engine optimization (SEO) has become a cornerstone for businesses aiming to establish a strong online presence. For pest control companies in USA, harnessing the power of SEO can significantly impact their visibility, attract more leads, and ultimately drive business growth. Let's explore the essentials of SEO for pest control companies and how it can propel them towards success.

Understanding Pest Control SEO

Pest control SEO involves optimizing a website and its content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases related to pest control services. By strategically incorporating targeted keywords and providing valuable content, pest control companies can improve their chances of being found by potential customers searching for pest-related solutions online.

The Importance of SEO for Pest Control Companies

Increased Visibility: With effective SEO strategies, pest control companies can enhance their visibility in search engine results, ensuring they are easily discoverable by potential customers when they search for pest control services online.

More Qualified Leads: By ranking higher in search engine results, pest control companies attract more organic traffic to their website. These visitors are often highly qualified leads who are actively seeking pest control solutions, increasing the likelihood of conversion and driving business growth.

Enhanced Credibility: Websites that rank at the top of search results are perceived as more credible and trustworthy by users. By securing top rankings through SEO, pest control companies can build trust with potential customers, positioning themselves as industry leaders and experts in their field.

Competitive Advantage: In a competitive market, having a strong online presence can give pest control companies a competitive edge. By outranking competitors in search results, companies can capture a larger share of the market and attract more customers, leading to increased revenue and growth opportunities.

Effective SEO Strategies for Pest Control Companies

Keyword Research: Identify relevant keywords and phrases that potential customers are likely to use when searching for pest control services. Focus on both broad and long-tail keywords to capture a wide range of search queries and optimize website content accordingly.

On-Page Optimization: Optimize website content, meta tags, headings, and images to include targeted keywords and improve relevance to search engines. Ensure that website pages are properly structured and optimized for both users and search engines.

Local SEO: Target local search by optimizing for location-based keywords and phrases. Create and optimize Google My Business listings, build local citations, and encourage customer reviews to improve local search visibility and attract customers in specific geographic areas.

Content Creation: Produce high-quality, informative content that addresses common pest-related concerns and provides valuable information to potential customers. Content formats may include blog posts, articles, infographics, and videos, catering to different preferences and consumption habits.

Link Building: Build quality backlinks from reputable websites in the pest control industry, local businesses, and relevant directories. Focus on acquiring natural and authoritative links that improve website authority and credibility in the eyes of search engines.

Conclusion

In conclusion, SEO is a powerful tool for pest control companies looking to enhance their online visibility, attract more leads, and drive business growth. By implementing effective SEO strategies, including keyword research, on-page optimization, local SEO, content creation, and link building, pest control companies can maximize their reach and achieve long-term success in the competitive digital landscape. With the right SEO partner, such as SEO Center USA, pest control companies can unlock their full potential and establish themselves as industry leaders in the market.

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Dominate the Digital Pest Control Arena with IndeedSEO

Trust IndeedSEO's pest control SEO expert services to secure a top spot in the digital landscape. Drive targeted traffic, generate leads, and establish your brand as the go-to authority in the pest control industry. Choose excellence; Choose IndeedSEO for a lasting impact on your online visibility and business success.

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Top 15 SEO Companies in Texas, US | Top SEO Companies in Texas

Finding a good SEO partner is crucial, as digital marketing is integral to the future of business success. Our guide features the Top 15 SEO Companies in Texas, US, highlighting firms with exceptional SEO expertise and a deep understanding of Texas’s unique business environment. Catering to both emerging startups and established enterprises, these Top SEO Companies in Texas provide custom strategies and innovative solutions to elevate your brand in search engine rankings and distinguish your business in the digital marketplace.

1. Inexture Solutions: Inexture is a software company that also offers expert SEO services, especially for businesses focused on product development. They provide complete SEO solutions aimed at making your website more visible and ranking higher in search results. The team at Inexture knows the challenges of the online world well and uses both technical skills and creative ideas to improve websites. Their goal is to get real results, making sure your website doesn’t just appear higher in search results but also draws in the right people.

2. Allegiant Digital Marketing: Allegiant Digital Marketing would typically be a company dedicated to providing comprehensive digital marketing services. Their expertise might include search engine optimization (SEO), social media marketing, content creation, and digital advertising.

3. YellowWebMonkey: YellowWebMonkey is likely a creative digital agency that offers a wide range of web-related services. Their services might encompass web design and development, e-commerce solutions, website maintenance, and possibly some aspects of digital marketing. They could specialize in creating user-friendly, visually appealing websites that help businesses establish a robust online presence.

4. Sigmategy: This is a company that specializes in digital marketing strategies. They focus on helping businesses succeed through innovative and effective online marketing techniques. They likely offer services like SEO, social media marketing, content creation, and analytics to optimize digital presence and reach.

5. Lead Gear: This company appears to be focused on lead generation and possibly sales enablement. They may offer tools or services to help businesses acquire and manage leads more effectively, possibly through software solutions or consulting services. Their goal would likely be to improve the sales process and increase conversion rates.

6. Geniuses For Hire: This name suggests a consulting or service-based company that offers expert solutions in a specific field. They could be providing services such as IT consulting, business strategy advice, or specialized technical support. The emphasis is on the high level of skill and expertise of their staff, available for hire to solve complex problems or implement advanced projects.

7. Cool Brand Media: This company is likely involved in the media and branding sector. They might focus on creating unique and trendy branding strategies, advertising campaigns, or multimedia content. Their target could be businesses looking to establish or revitalize their brand identity with a fresh, modern approach, possibly incorporating elements like social media campaigns, video production, and graphic design.

8. Oren Labs LLC: They are known for creating state-of-the-art applications that improve client experience and business effectiveness. Their skill lies in areas like artificial intelligence, mobile app development, and cloud computing, catering special care to a different scope of enterprises.

9. FieldRoutes: FieldRoutes is a software company dedicated to creating management and operational solutions for the field service industry. Their products are designed to streamline processes for businesses that provide services like landscaping, pest control, and home repair. Their platform offers features such as scheduling, route optimization, customer management, and real-time analytics, helping businesses to operate more effectively and enhance customer satisfaction.

10. 2POINT Agency: 2POINT Agency is a digital marketing and advertising firm known for its creative and strategic approach to enhancing brand visibility and engagement. They offer a wide array of services including social media marketing, search engine optimization, content creation, and targeted advertising campaigns. Their focus is on delivering measurable results through innovative marketing strategies tailored to the unique needs of each client.

11. Kava Digital Marketing: Kava Digital Marketing is a complete digital marketing agency specializing in helping businesses grow their online presence. They provide services like website design and development, search engine marketing, email marketing, and online advertising.

12. Lobster Ferret: This firm likely specializes in creative and innovative digital marketing strategies. The unique combination of “Lobster” and “Ferret” in the name suggests an approach that is both distinct and adaptable, combining traditional marketing wisdom with modern digital tactics.

13. Jordan Marketing Consultants: This consultancy probably offers expert advice in various aspects of marketing. They imply a focus on traditional marketing principles or regional expertise. This firm might be known for its strategic planning, market research, and customer relationship management services.

14. Aardvark Communications, Inc: This company possibly positions itself as a leader in communications, always at the forefront. They might specialize in public relations, corporate communications, or media strategy, providing comprehensive services to manage and enhance their clients’ communication efforts.

15. Torchlight Digital: This name suggests a digital agency that illuminates the path for its clients in the digital world. They might specialize in services like digital advertising, search engine optimization, web development, and social media management, focusing on cutting-edge technologies and innovative digital solutions to drive business growth.

In conclusion, the best 15 SEO companies in Texas are a mix of great experts who can really help any business do better online. These companies stand out because they use creative ways and have a history of doing well to handle the changing world of SEO. They offer services that fit exactly what different businesses need, whether it’s a small shop or a big company. These top SEO companies in Texas are good at what they do. They not only make your website more visible on search engines but also help your business grow and succeed on the internet.

Read More Here: Top 15 SEO Companies in Texas, US | Top SEO Companies in Texas

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Digital Marketing Strategies for Pest Control Companies

In today's fast-paced digital landscape, businesses across various industries are leveraging the power of online marketing to reach their target audience and drive growth. The pest control industry is no exception. Pest control companies can greatly benefit from implementing effective digital marketing strategies to enhance their online presence, attract potential customers, and ultimately increase their business. In this article, we will explore essential digital marketing strategies tailored specifically for pest control companies.

1. Search Engine Optimization (SEO) for Pest Control Marketing

Search Engine Optimization (SEO) plays a pivotal role in ensuring that your pest control company's website ranks high in search engine results. Incorporating relevant keywords like "pest control" and "extermination services" throughout your website's content, meta descriptions, and title tags can significantly improve your website's visibility. Additionally, creating high-quality, informative blog posts about common pest problems and solutions can establish your company as an authoritative source in the industry, driving organic traffic to your site.

2. Pay-Per-Click (PPC) Advertising for Pest Control Marketing

Pay-Per-Click (PPC) advertising is a targeted approach to digital marketing. By bidding on relevant keywords, your ads can appear at the top of search engine results pages. This is particularly effective for time-sensitive promotions or special offers your pest control company might have. By using keywords like "digital marketing for pest control company," you can attract potential customers who are actively seeking pest control solutions online.

3. Local Search Marketing

For pest control companies, most customers come from their local area. Optimizing your business for local search is crucial. Create and claim your Google My Business listing, ensuring that your company's name, address, and phone number are accurate. Encourage satisfied customers to leave reviews, as positive feedback can greatly impact potential customers' decision-making process.

4. Content Marketing with a Focus on Pest Control Solutions

Creating valuable content that addresses common pest-related problems and solutions can position your pest control company as an expert in the field. Develop blog posts, videos, and infographics that offer advice on preventing and treating pest infestations. Integrate keywords like "pest control marketing" naturally within your content to enhance its visibility.

5. Social Media Engagement

Social media platforms provide an excellent avenue for pest control companies to engage with their audience. Share informative posts about the risks of unchecked pests, the importance of regular inspections, and DIY prevention tips. Utilize platforms like Facebook, Instagram, and Twitter to showcase before-and-after photos of successful pest control treatments, further building trust and credibility.

6. Email Marketing Campaigns

Email marketing remains a powerful tool for staying connected with existing and potential customers. Send out regular newsletters that provide valuable insights into pest control, highlight any ongoing promotions, and offer tips for maintaining a pest-free environment. Incorporate keywords like "digital marketing for pest control company" in your subject lines to increase open rates.

7. Mobile-Friendly Website Design

With the majority of internet searches now happening on mobile devices, it's crucial that your pest control company's website is optimized for mobile viewing. A responsive design ensures that potential customers can easily navigate your site and access important information about your services.

8. Video Marketing

Video content has become increasingly popular in the digital marketing landscape. Create short videos showcasing your team, explaining your pest control processes, and demonstrating the effectiveness of your treatments. Use descriptive titles and descriptions that include keywords like "pest control marketing" to enhance your video's visibility on platforms like YouTube.

9. Online Reviews and Reputation Management

Positive online reviews can significantly impact your pest control company's reputation. Encourage satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook. Respond to reviews, whether positive or negative, to show that you value customer feedback and are committed to providing the best service.

10. Consistent Monitoring and Analysis

Digital marketing is an ever-evolving landscape. Regularly monitor the performance of your strategies using tools like Google Analytics and social media insights. Analyze which keywords are driving the most traffic, which platforms are generating engagement, and adjust your strategies accordingly.

In conclusion, the digital marketing landscape offers pest control companies numerous avenues to connect with potential customers, build credibility, and drive business growth. By implementing a well-rounded strategy that includes SEO, PPC advertising, local search optimization, content creation, social media engagement, email campaigns, and more, pest control companies can effectively reach their target audience and establish a strong online presence. Embrace these strategies and watch your pest control business thrive in the digital age.

[pestcontrolwebsitedesigns]

Effective Marketing For Pest Control Businesses

When you have a pest control business, it’s important to market it effectively so that you can attract new customers and grow your business. Whether you’re a small startup or a large pest control company, the right marketing plan can help you grow your business fast.

The first thing you need to do is build a strong online presence for your pest control business. To do this, you need to have a professional-looking website with clear calls to action and easy navigation on mobile devices. You also need to make sure that your website is SEO-optimized so that you show up in Google searches.

A good pest control website is the backbone of your digital marketing strategy, allowing you to connect with potential customers and turn them into paying clients. It also helps you stand out from your competition by providing valuable content that’s tailored to your target audience.

In addition to your pest control website, you can use other tools like social media and email to market your business. These strategies have one of the highest ROIs of all online marketing channels, averaging $36 for every $1 spent. To know more about pest control, visit this website at https://www.britannica.com/science/biological-control.

You can use social media to promote your pest control services and share content related to the pests in your area. You can also use it to interact with your customers and respond to their comments. It’s a great way to gain their trust and establish your brand as an authority in the pest control industry. Get more information here!

Another tool to help you stand out from the competition is a strong customer loyalty program. This program can include things like discounts and swag, which can help you build customer relationships. It’s a win-win situation because you get to keep your customers loyal and happy, and they can refer you to their friends and family.

Loyalty programs are a successful marketing tactic for almost any business, and you can create your own version of it for your pest control business. This could be a simple reward program where you give discounts to your best customers, or a full-blown membership scheme that gives you real benefits for being a customer of yours.

Investing in PPC advertising is another effective marketing strategy for pest control businesses. Pay-per-click (PPC) advertising on sites like Google and Facebook puts your ads in front of users who are specifically searching for your services. These ads are more effective at converting traffic into leads than organic search results, and they often appear in the top positions on page one.

To make sure you’re getting the most out of your pest control marketing budget, consider targeting specific audiences by location and pest control service type. This will ensure you’re reaching the most relevant customers for your business, and it will be easier to track the return on your investment. Get more details here!

Online reviews are a vital part of any marketing campaign, and they’re also helpful for boosting your ranking in local searches. Positive reviews improve your SEO, which means people will be more likely to click on your link and call you for service.

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Creating a Website for Pest Control

The pest control industry is a highly competitive one. To get ahead of your competitors, you need to develop an effective marketing plan. You'll need to understand your customers and develop a message that will appeal to them. This means creating a website, which may be a daunting task for some businesses. Here are a few strategies that you can use to boost your online presence.

Email Marketing at https://marketingpests.com/ is a good way to generate leads. It is also an effective strategy for nurturing and converting prospects into loyal customers. Using email is a good way to promote specials, announce news, and offer helpful articles.

Another excellent way to market your brand is through social media. A strong social media presence is crucial for raising the profile of your business. Make sure your social media links are easily accessible on your website. If possible, connect your social media page to your website so that potential clients can see updates to your page on a daily basis.

Pay Per Click (PPC) advertising is another great way to reach out to prospects. PPC allows you to target your audience based on their interests and demographics. Usually, you will pay a small fee per click, but you can stop the ad when you're ready. Know more about marketing at http://www.ehow.com/how_7624834_create-digital-marketing-strategy.html.

Google AdWords is another powerful tool for generating leads. Typically, Google will display an ad for your business when a potential customer searches for your product or service. Often, your ad will appear in the top 3-4 listings on the search engine. In addition, Google AdWords lets you follow your potential customers.

Infographics are a great way to communicate complex data in a clear and visual way. These visuals can include statistics, charts, and even negative space. They can also be a way to cram a lot of information into a small space. Whether they're used to explain the benefits of certain pests, how to rid your home of a specific pest, or what's considered a good time to call a pest control company, infographics can help you get your point across.

While the Internet is an essential part of a comprehensive pest control marketing plan, traditional media like newspapers, billboards, and door-to-door flyers are still effective. Creating a website can be challenging on a mobile device, but there are a few website builders that make it easy to create one.

Video is a great way to catch the attention of potential customers. Studies show that companies that utilize video experiences an increased web conversion rate by about 34 percent. Also, consider using QR codes on your invoices and physical signs. Not only will this get your name out there, but it will also increase the number of reviews you have.

Lastly, you'll want to consider how you can optimize your local SEO. Increasing your website's local ranking can help your brand gain trust. For instance, 90 percent of consumers read online reviews before visiting a local business. Adding a QR code to your business's sign will make it easy for potential customers to view your review section. Make sure to click here for more details!

[pestcontrolseosblog]

Choose the Best Pest Control Marketing Services

Looking for top-notch Pest Control Marketing services? Choose the best to boost your business! Our expert team specializes in targeted campaigns, SEO, social media management, and reputation building tailored specifically for pest control companies. With proven strategies, we help you attract more customers, enhance your online presence, and grow your brand. Don't let your competition get ahead – invest in professional marketing services that deliver results. Join countless satisfied clients who have seen significant growth in their business. Contact us today and watch your pest control company thrive!

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Search Engine Optimization For Pest Management Professionals

Marketing a Web Site is hard enough for any business, but in the pest management field it can be quite a daunting task. Metropolitan areas like Tampa Bay Florida for instance may have literally hundreds of pest control operators, most of whom have Web Sites. There is a wonderful array of PCO Web Sites on the INTERNET, most are eye catching, or informative, or both, but they all are designed to appeal to the human visitor first and search engines are an apparent after thought. Most of these sites if you take a close look stress the same keywords on all of the Web Sites. How does one make his stand out? Having a professional Search Engine Optimization (SEO) company will help you create content that not only speaks well to the human reader, but draws the attention of search engines.

You can't stop there, just because you have all the right key words in their correct places does not mean that search engines will place your Web Site at the top of their lists. You have to spread the word about your Web Site market it just as you do your business, but do your marketing on the INTERNET. This can be done by writing articles and submitting them to the various news sites on the Web. You will also want to submit your Web Site to Web directories.

Doing all of that by yourself will leave you with very little time left to do what you do best operate a pest control company. This is where your SEO comes into the picture again helping you write articles based on the content of your Web Site and making all of those article and directory submissions for you. Know more here Tampa Pest Control

It is very important that articles are not only well written, but relevant to your Web Site, they must talk about what your site is trying to get across to the visitor. Articles need to support your business platform and explain why the article is news worthy and that it only gives factual information. When it comes to director submission it is not going to do you much good if your pest management Web Site is listed on a directory related to the automobile industry.

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Amarillo Search Engine Optimization

Getting your business to rank higher with Google, Bing, Yahoo, and other search engines is no longer just about keywords and content.

Meet SEO Agency

For search engines to recommend your business in top search results, it needs to be relevant, trustworthy, and demonstrate authority in your industry. It’s no longer about doing one thing right; it’s about doing everything right- and truly owning the strategy, execution, testing, analysis, and course corrections needed to keep your website moving in the right direction-up.

Since 2012, our SEO strategists and data analysts have been executing the long term and short term strategies that give our HVAC companies, roofers, dentists, attorneys, landscapers, pest control, contractors, cosmetic surgeons, and companies in other highly competitive industries the edge they need to outrank their competitors.

SEO STRATEGIES THAT GROW WITH YOU.

When you consider that 93% of online experiences begin with a search engine and 47% of people click on the first three listings, investing in SEO is no longer optional. To compete online, you need an SEO company that can take a snapshot of where you are, and provide an effective strategy to get you where you want to be- the top of search results. That means understanding your industry, your market, and your customers. Our SEO strategists follow your performance data and adjust your SEO plan as your business grows and changes. AMM is the SEO partner you need to break down the data, keep you updated with industry trends, and provide you with the answers you need to make smart choices about your digital marketing. Whether you are an established company, just starting out, or somewhere in-between, we have an SEO strategy that meets your needs.

Effective Search Engine Optimization

As the guide in your journey to the top of search results, we’ll start by assessing the fitness level of your website, internal and external ranking factors, and your current SEO strategy. Then we’ll map out a course that sends the proper signals to search engines, delivers short term wins for visibility, and gives your website the SEO stamina it needs to reach the top of search results and stay there.

[pestcontrolwebsitedesigns]

How to Use Marketing for Pest Control to Grow Your Business

Marketing is an important skill that can help you win more clients, increase your revenue and grow your pest control business. It helps you attract customers and build trust with them before they hire you to work on their property.

First impressions count, especially online. You want your website to look professional and convey a positive image. It should also load quickly so that visitors can find what they are looking for.

SEO (search engine optimization) is an effective way to market your business online and increase your visibility in search engines like Google. It focuses on keywords that relate to your industry and target audience, which can be a great way to attract new customers.

Creating an email list is another great way to promote your services and build relationships with current and potential customers. Use an email marketing tool like Mailchimp to send out periodic updates about your company and share pest control tips that your customers might find helpful.

Content is the backbone of your pest control marketing efforts at marketingpests.com, and it needs to be original, engaging, and easy to understand. This includes your service page and blog content, as well as social media posts.

The best way to create quality content is through an integrated CMS system, which is a software application that allows you to create and manage your digital content. Top CMS solutions include WordPress, Pantheon, Sitefinity, KenticoKontent, and Contentful.

This pest control blog is a fantastic way to provide valuable information and engage with your target audience, sating their thirst for knowledge and turning them into leads (or lifelong clients). It can also boost your SEO rankings and increase the amount of organic traffic to your website.

Using paid ads on Facebook and Google is another excellent way to reach your target audience. It is one of the most cost-effective forms of advertising and a great way to get your brand name in front of people who are interested in your services.

In addition to generating more customers, these ads can also help you keep your existing clients happy and engaged with your brand. These ads can be targeted to different demographics, including age and location, so you can ensure that your campaign is aimed at the right audience.

Paid ads are a great way to get your pest control brand in front of people who may be searching for it online. They can be an inexpensive way to reach a large audience, and they can also be used to remarket to customers who have already visited your website or social media profiles. Look for more facts about pest control at http://edition.cnn.com/2016/05/09/health/pesticide-poisoning-investigation/index.html.

It is also possible to partner with a local business that is relevant to your company and ask for referrals from them in exchange for a commission. These companies can include real estate brokers, furniture stores, construction companies, and cleaning businesses.

A fast-loading website is essential for your pest control marketing strategy. Installing WordPress speed optimization plugins is a great way to make your site load faster and boost your conversion rates.

[ryanmeft]

Movie Review: Parasite

It’s a crying shame that the ad campaign for Bong Joon-ho’s Parasite put such emphasis on the idea of the movie’s mesmerizing tonal shifts. Like your first Kurosawa or your first time in a new city, this is an experience that is best if you have absolutely no idea what you’re in for. It’s a class satire, and a family drama, and a mystery, and frankly I’ve already said too much. It is one of those films that cannot be adequately reviewed, because the best things written about it will come years after the fact. If you haven’t seen it, stop reading now.

Films from Asia often focus on the plights of a working class that lives in conditions all but the worst-off U.S. citizens can’t compare to, and that’s true here. We zero in on a family of four living in a basement that passes as an apartment. The area they live in is a place where such spaces are piled on top of one another like broken blocks. Drunks piss right outside their window, which they leave open to get free pest control from the city cleaners. They work menial jobs, such as folding pizza boxes, to make ends meet. Kim Ki-taek (Song Kang-ho), the father, actively encourages his family in taking full advantage of any opportunities they can seize, because there is no other reasonable way to live. His wife Chung-sook (Jang Hye-jin) is skilled in cooking and cleaning with very few resources or space. His daughter Ke-jeong (Park So-dam) is a gifted artist, a talent with little application in a ghetto. His son Ki-woo (Choi Woo-shik) is smart enough to be in university, but that is of course a pipe dream.

That changes when Ki-woo’s friend Min-hyuk (Park Seo-joon) leaves for university and suggests Ki-woo pose as a university student to pick up the English tutoring he’s been doing with the daughter of some rich clients. They live in a house designed by a famous architect, who built himself an Eden in the same city where so many live in abject poverty: the yard is larger than the Kim’s entire house and each room is big enough for an apartment. The Park family that currently owns it lives as if their help is invisible. The daughter Da-Hye (Jung Ji-so) falls for her new tutor, while younger child Da-song (Jung Hyun-joon) runs around playing at his idea of American Indians (the Indians are both the good and the bad guys; there are no cowboys). Dong-ik (Lee Sun-kyun) runs an IT company, but it could be any type of company, as he’s never shown to do much besides be chauffeured around in expensive suits. When asked about his relationship to his wife (Cho Yeo-Jeong), he says “We’ll call it love”, but in other scenes, especially a rather sexually explicit one, they do seem to care for each other. That’s important, because there’s no denying both families in this film are human.

That’s important, because neither is ideal. Ki-woo initially takes the tutoring job in apparent good faith, and I thought I was watching a simple domestic drama, sort of like Downton Abbey in Korea, where the lives of both served and servant are examined. Then Ki-woo gets an idea: manipulate the family’s existing servants into being fired, then have his family take their place while hiding the fact they are all family. They’re also hiding the fact they aren’t technically qualified for the work. They set up fake headhunting services to convince the Parks they are hiring highly vetted professionals. Ki-jeong, who has some skill with art but mostly with forging, becomes the highly respected art teacher to young Da-song, reading about “art therapy” online and then faking her readings of hidden meaning in the child’s scribbles. Chung-sook, who spends her days keeping her own house, becomes a maid of long experience. Ki-taek, who can drive, becomes an expert driver who has served many wealthy clients. The family starts merely wanted jobs that aren’t folding pizza boxes for spare cash, but their ambitions grow, and soon Ki-woo has ambitions of marrying Da-hye so he can inherit the mansion and all the money, he begins to refer to it as their house.

I couldn’t feel really sorry for the Parks here. The movie has morphed at this point from a drama about domesticity to one about economic desperation, and the Parks are capable of being rooked by the Kims in the first place because of the value they place on status. The Kims, of course, are excellent at giving the family exactly what they want, and no one would be likely to question that they are what they claim to be. The illusion of high class is as valuable here as the real thing. At the same time, the Kims grow greedy themselves. They are not, it must be noted, striking any bold blows for equality among the masses, but for advancement among themselves. After all, they got other poor people fired and turned out on the streets to claim their positions. This is not a simple story of outcast lower class heroes sticking it to arrogant rich overlords; neither family is shy about using and abusing others to get what they want. The standout performance here is by So-dam, whose character proves to be the most adept at manipulation.

The thing about stepping on others is they are very likely to step on you back. The movie seems at this point to be about a really clever con job, until one of the former servants (Lee Jung-eun) returns begging a favor. At this points the film morphs yet again. The Parks have gone on vacation, and the servant catches the Kims in the act of using the house (and the booze and food) as if it were their own, reveling in the possible excesses of being wealthy. Since the former housekeeper also has a secret, the movie becomes both a comedy of errors (naturally, the Parks have their vacation spoiled and return early) and a vicious satire on…well, on many things. Power. The limits of ambition. Class struggles. The idea of being trapped by wealth rather than freed by it. The layers of subtext here are so many that it may take years to dissect them all.

Joon-ho and co-writer Han Jin-won approach all these things with a breathlessly rolling dark comedy, so that in seconds we go from laughing to horrified. That it all stays tonally true---that the movie never feels like it is cheating or taking shortcuts---shows remarkable control over material that could easily become chaos in less skilled hands. Credit for this needs to go also to cinematographer Hong Kyung-pyo and composer Jyong Jae-il. The former chose the site for the mansion, which was built for the film, with angles of the sun and other factors in mind, so that once the camera rolls each shot is perfectly placed. This becomes especially important during the finale, in which the locations of doors and stairways between which characters are moving become a visual poetry of their own. The latter reigns in the score when needed, and hits creeping notes when they are needed, balancing each scene. Characters move from floor to floor in ways that visually represent the divide between classes. It is notable that none of the upper class folks ever descend into the basement, which is the one area of the house that is not perfectly organized. The door to it leads to a darkened stairwell, whereas other areas are lighted, a cue as to how the high-powered CEO and his family see their servants.

I haven’t even begun to say everything I could about this film, and I suspect I won’t be able to do so for some time. The curse of reviews is that you must write them before your thoughts on a film are fully formed. I won’t pretend I fully understand the film, as I’m both not Korean and not smart enough, but I can safely say it’s a rare case where “You’ve never seen anything like this before” surely applies. It’s possible you never will again.

Verdict: Must-See

Note: I don’t use stars, but here are my possible verdicts.

Must-See

Highly Recommended

Recommended

Average

Not Recommended

Avoid like the Plague

 You can follow Ryan's reviews on Facebook here:

https://www.facebook.com/ryanmeftmovies/

 Or his tweets here:

https://twitter.com/RyanmEft

 All images are property of the people what own the movie.

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Todays Best Traffic Cat Bot VBGYTREU