#Strategic Brand And Marketing Development

[socialmediamarketingsingapore]

Strategic Brand And Marketing Development

Experience business growth with Bluehive Consulting's expertise in Strategic Brand and Marketing Development. We tailor strategies to your unique goals, helping your brand thrive in today's competitive landscape. Let's chart your path to success together!

[bluehiveasia]

Why I would never work with Digital Agency that is based outside of Singapore again

With rates as low as $300 to manage your social media contents and designs, overseas marketing agencies are aggressive online, but do they deliver? We spoke to Chris Tan, a SME owner in Singapore who shared his experience with working with an overseas digital marketing agency.

Chris was initially drawn to the agency's low rates but soon found out that it wasn't worth the frustration and headache. In this blog, we share Chris’ challenges of working with an overseas digital marketing agency and why it's essential for SME owners in Singapore to work with a local agency, such as Bluehive Consulting, a digital marketing company in Singapore that understands the unique needs of local businesses.

“As a business owner in Singapore, I know the importance of having a strong online presence to reach potential customers and grow my business.

That's why I've tried working with digital marketing agencies in other countries that offer cheap rates, hoping to save some money on marketing costs. However, I soon realized that the low cost was not worth the headache and frustration that came with working with an overseas agency.

One of the biggest issues I faced was slow response times. Since the agency was in a different time zone, I often had to wait for hours or even days to get a response to my questions or concerns. This caused delays in my marketing campaigns, which ultimately affected my business's growth.

With interns or inexperienced digital marketers assigned to me, they were unable to answer or propose alternative solutions outside of their standard SOPs. For example, I wanted to make a change in the promotion mechanics but was not able to get anyone over the weekend or even on Monday as the team was only able to check in with us on Tuesdays and Fridays!

Another problem I faced was that the overseas agency was not familiar with the local business climate and culture. This led to miscommunication and misunderstandings about my business's unique needs and goals. They didn't understand the local subtext, which is vital for creating effective marketing campaigns that resonate with Singaporean customers.

Working with a digital marketing agency that is based in Singapore has been a game-changer for my business. Not only do they understand the local business climate and culture, but they are also able to respond quickly to any questions or concerns I have. This means that I can get my marketing campaigns up and running quickly, allowing me to focus on other aspects of my business.

Furthermore, working with a local agency has allowed me to build a strong relationship with my marketing team. With Bluehive Consulting, we are able to meet in person and have face-to-face discussions, which has led to a more collaborative and effective approach to marketing.

Besides being a creative digital marketing agency, it also helps that the team are business leaders who are familiar with the business climate and challenges and are also lending their expertise and advice to my business!”

In conclusion, while it may be tempting to work with an overseas digital marketing agency that offers cheap rates, it's important to consider the potential downsides. Slow response times and a lack of understanding of the local business climate and culture can lead to miscommunication and ineffective marketing campaigns.

That's why it's important to work with a local agency such as Bluehive Consulting, a digital marketing company in Singapore that understands the unique needs of local businesses. By working with a local agency, you can ensure that your marketing campaigns are effective, timely, and tailored to your business's unique needs.

Company Name: Bluehive Asia

Email: projects@bluehiveasia.com

Phone No.: (+65) 6100 4148

Visit Us: https://www.bluehiveasia.com/

Address: 18 Sin Ming Lane #06-32 Midview City Singapore 573960

[shayenaxcrino]

Project on Gym Management Software by Xcrino

The Project on Gym Management Software by Xcrino aims to provide a comprehensive solution for gym owners and managers to effectively manage their fitness centers and improve member satisfaction. This cutting-edge software offers a wide range of features and tools that streamline operations, enhance the member experience, and drive revenue growth. By leveraging the power of the Yoactive Gym Management Software, gym owners and managers can effectively manage their fitness center, improve member satisfaction, and increase overall revenue and profitability.

[optimist-brand-design]

Digital marketing by Optimist - one of top brand development agencies in Pune

You will receive a lot of help from digital marketing as you advertise your goods and services. Optimist Brand Design, digital marketing services company can effectively help.

[strategichannah]

How to Find Clients Starts by Understanding Who You Serve

Struggling to find the right clients? You’re not alone. If your ideal customers seem just out of reach, it’s time to rethink your strategy. Discover the solution in my latest blog! #MarketingSolutions #BusinessGrowth #freecontent

How to Find ClientsStarts with Understanding Who You Serve Written By: that Hannah Jones Time to Read: 6 minutes Finding clients for your business is a lot like embarking on a journey. You need a map, a destination, and a solid understanding of who you’re inviting along for the ride. It all starts with one crucial question: Who is it that you serve? Who does your product work for? Who gains…

[chilligroup]

In a time where attention spans are becoming shorter and shorter, web design is essential to the overall success of a website. It’s crucial your website’s site speed is ultra-quick. When Google crawls your site it looks at how well your website follows the best practices for Search Engine Optimisation (SEO) and site speed to rank it. Google will prioritise websites with a fast load speed over websites that take longer to load the content. And perhaps even more importantly, your potential customers may become sick of waiting when what they’re searching for is taking too long, eventually giving up and moving on to the next site. 

Source File: https://www.chilligroup.com.au/web-design-improvement/

[julesfamilyvision]

The Art of Branding

Master ‘The Art of Branding’ and see how it can transform your business! Discover the power of creating a memorable identity, building trust, and driving growth. Learn more. #Branding #DigitalMarketing #BusinessGrowth

[amazonmarketingagency]

Lab 916: Your Partner in Crafting Winning Amazon Strategies

Introduction: Lab 916's Expertise in Amazon Strategy

In the ever-evolving world of e-commerce, Lab 916 stands as a beacon of expertise, providing businesses with tailored Amazon strategies to succeed in the competitive marketplace. With a deep understanding of Amazon's algorithms, trends, and best practices, Lab 916 helps businesses navigate the complexities of selling on the platform and achieve their goals.

Strategic Planning with Lab 916

Lab 916 takes a strategic approach to Amazon strategy development, focusing on optimizing product listings, implementing competitive pricing strategies, leveraging advertising tactics, and fostering customer engagement. By customizing strategies to align with each client's unique objectives and market dynamics, Lab 916 ensures that businesses can maximize their potential on Amazon.

Optimizing Product Listings for Maximum Visibility

A crucial aspect of Lab 916's Amazon strategy is optimizing product listings to enhance visibility and drive conversions. Through meticulous keyword research, compelling product descriptions, and high-quality imagery, Lab 916 ensures that each product listing is optimized to rank higher in Amazon search results. By improving the visibility and appeal of product listings, businesses can attract more customers and increase sales.

Implementing Competitive Pricing Strategies

Lab 916 assists businesses in developing competitive yet profitable pricing strategies tailored to their market segment. By analyzing competitor pricing data, market trends, and consumer behavior, Lab 916 helps businesses set prices that maximize sales while maintaining healthy profit margins. Additionally, Lab 916 provides guidance on leveraging dynamic pricing tools and promotional strategies to stay competitive on Amazon.

Leveraging Advertising Tactics for Enhanced Visibility

Advertising is a key component of Lab 916's Amazon strategy, aimed at increasing product visibility and driving targeted traffic to product listings. Lab 916 utilizes Amazon's advertising platform to create and optimize sponsored product ads, sponsored brand ads, and sponsored display ads. By strategically targeting keywords and audience segments, Lab 916 helps businesses maximize their advertising ROI and generate sales on Amazon.

Fostering Customer Engagement and Loyalty

Lab 916 emphasizes the importance of fostering strong customer relationships to drive long-term success on Amazon. Through proactive customer service, timely responses to inquiries and feedback, and strategies to encourage positive reviews, Lab 916 helps businesses build trust and loyalty with their customers. By delivering exceptional shopping experiences and maintaining positive seller ratings, businesses can enhance their reputation and drive repeat purchases on the platform.

Conclusion: Achieving Success with Lab 916's Guidance

In conclusion, Lab 916 serves as a valuable partner for businesses seeking to excel on Amazon. With Lab 916's expertise and strategic guidance, businesses can optimize their Amazon strategies and achieve success in the competitive e-commerce landscape. By leveraging Lab 916's insights and best practices, businesses can unlock their full potential on one of the world's largest online platforms.

Introduction: Lab 916's Expertise in Amazon Strategy

In the ever-evolving world of e-commerce, Lab 916 stands as a beacon of expertise, providing businesses with tailored Amazon strategies to succeed in the competitive marketplace. With a deep understanding of Amazon's algorithms, trends, and best practices, Lab 916 helps businesses navigate the complexities of selling on the platform and achieve their goals.

Strategic Planning with Lab 916

Lab 916 takes a strategic approach to Amazon strategy development, focusing on optimizing product listings, implementing competitive pricing strategies, leveraging advertising tactics, and fostering customer engagement. By customizing strategies to align with each client's unique objectives and market dynamics, Lab 916 ensures that businesses can maximize their potential on Amazon.

Optimizing Product Listings for Maximum Visibility

A crucial aspect of Lab 916's Amazon strategy is optimizing product listings to enhance visibility and drive conversions. Through meticulous keyword research, compelling product descriptions, and high-quality imagery, Lab 916 ensures that each product listing is optimized to rank higher in Amazon search results. By improving the visibility and appeal of product listings, businesses can attract more customers and increase sales.

Implementing Competitive Pricing Strategies

Lab 916 assists businesses in developing competitive yet profitable pricing strategies tailored to their market segment. By analyzing competitor pricing data, market trends, and consumer behavior, Lab 916 helps businesses set prices that maximize sales while maintaining healthy profit margins. Additionally, Lab 916 provides guidance on leveraging dynamic pricing tools and promotional strategies to stay competitive on Amazon.

Leveraging Advertising Tactics for Enhanced Visibility

Advertising is a key component of Lab 916's Amazon strategy, aimed at increasing product visibility and driving targeted traffic to product listings. Lab 916 utilizes Amazon's advertising platform to create and optimize sponsored product ads, sponsored brand ads, and sponsored display ads. By strategically targeting keywords and audience segments, Lab 916 helps businesses maximize their advertising ROI and generate sales on Amazon.

Fostering Customer Engagement and Loyalty

Lab 916 emphasizes the importance of fostering strong customer relationships to drive long-term success on Amazon. Through proactive customer service, timely responses to inquiries and feedback, and strategies to encourage positive reviews, Lab 916 helps businesses build trust and loyalty with their customers. By delivering exceptional shopping experiences and maintaining positive seller ratings, businesses can enhance their reputation and drive repeat purchases on the platform.

Conclusion: Achieving Success with Lab 916's Guidance

In conclusion, Lab 916 serves as a valuable partner for businesses seeking to excel on Amazon. With Lab 916's expertise and strategic guidance, businesses can optimize their Amazon strategies and achieve success in the competitive e-commerce landscape. By leveraging Lab 916's insights and best practices, businesses can unlock their full potential on one of the world's largest online platforms.

[bizionictechnologies]

Improve your Digital Marketing Strategy with Bizionic to Drive Success.

Shape your digital marketing strategy with Bizionic. From SEO to social media, we offer tailored solutions to elevate your brand. Contact us now to boost your online presence!

Connect Now: https://www.bizionictech.com/marketing

[nanzoriginal]

[hsdigitalmedia]

Why Choose HS Digital Media For PR Media And Coordination:

Proactive Media Outreach : We proactively shape opportunities, not merely wait for them. Our proactive media outreach ensures that your brand is consistently in the spotlight, reaching your audience through various channels.

Crisis Management : PR is not just about successes; it's also about managing challenges. Our crisis management expertise allows us to navigate through challenges, minimizing impact and maintaining brand integrity.

Comprehensive Reporting : Stay informed with our comprehensive reporting. We provide detailed analytics and insights, allowing you to track the success of your PR campaigns and make informed decisions for future strategies.

Event Coordination : From product launches to press conferences, our event coordination services ensure that every interaction with the media is strategic and contributes to your overall PR goals.

Amplify your brand presence with HS Digital Media's PR Media and Coordination Services. Contact us today to embark on a journey of strategic public relations and seamless brand coordination.

[aeth-eris]

★ what are you known for? - midheaven ★

★ aries midheaven ★ to gain recognition, individuals with aries in the 10th house must put in hard work, taking initiative and being unafraid to stand alone when necessary. their success often comes from their willingness to take risks and be the first to act, whether in starting a business, leading a project, or entering competitive fields like sports, military, or entrepreneurship. they build their reputation by consistently showing their courage and determination, often taking on leadership roles early and demonstrating their ability to manage high-pressure situations. they may face challenges such as impatience or aggressive competition, so they must learn to temper their impulsive tendencies with strategic planning and patience, ensuring that their bold moves lead to sustainable success.

★ taurus midheaven ★ to become known in their field, taurus midheaven individuals rely on their perseverance and methodical approach, often building their careers slowly over time through consistent and steady work. they focus on developing expertise in practical fields like finance, real estate, agriculture, or luxury goods, where they can see tangible results from their efforts. they often gain recognition by proving their reliability and by being the person others can depend on for stability and sound judgment. these individuals often start from the ground up, gradually establishing a solid reputation through hands-on experience, meticulous planning, and a commitment to quality. however, they need to be open to occasional change and innovation, as their preference for stability may sometimes limit their opportunities for growth.

★ gemini midheaven ★ individuals with gemini in the 10th house become known for their versatility and communication skills, but this requires building a network and proving their adaptability across various roles. they often have to work their way up by seizing opportunities in fields like journalism, marketing, education, or technology, where they can showcase their intellectual agility. to establish themselves, they engage in continuous learning, often acquiring multiple skills and taking on diverse projects or positions to build a well-rounded portfolio. they gain recognition by demonstrating their ability to think on their feet and effectively connect with others, but they must work on maintaining consistency and focus, as their tendency to shift interests can hinder long-term achievements unless they find a way to integrate their varied passions.

★ cancer midheaven ★ those with cancer in the 10th house gain recognition by building deep, supportive relationships and demonstrating their commitment to caring for others, whether in healthcare, hospitality, social work, or family-run businesses. they put in years of dedicated service, often starting in entry-level or hands-on positions to build empathy and expertise from the ground up. they work to create a nurturing, emotionally supportive environment in their professional sphere, becoming trusted figures who are known for their compassion and ability to connect deeply with clients or colleagues. the challenge for them is to maintain professional boundaries and ensure that their work doesn’t become overly personal, as they risk burnout if they become too emotionally invested without managing their energy effectively.

★ leo midheaven ★ for leo in the 10th house individuals, gaining recognition involves harnessing their natural charisma and creativity, often through careers that put them in the public eye, such as entertainment, politics, or leadership. they typically start by showcasing their talents, whether through performances, public speaking, or creative projects, and invest time in building a strong, noticeable public presence. they must work hard to build their brand, often taking bold risks and embracing opportunities for visibility. over time, they earn their status by consistently delivering high-quality work and inspiring others with their confidence and passion. however, they must be careful to balance their need for recognition with genuine contribution, ensuring that their pursuit of the spotlight is accompanied by hard work and substance rather than just the desire for fame.

★ virgo midheaven ★ virgo in the 10th house individuals gain recognition through precision, efficiency, and a meticulous approach to their career. they often begin in roles that allow them to develop specialized skills, such as healthcare, research, or administration, where attention to detail and problem-solving are critical. they build their reputation by consistently delivering accurate, high-quality results and improving systems or processes within their workplace. their path to success involves continuous learning, self-improvement, and taking on increasingly complex tasks that demonstrate their reliability and expertise. however, to rise to higher levels, they must overcome their tendency toward perfectionism and learn to delegate and trust others, avoiding burnout and overwork by finding a balance between their standards and practical realities.

★ libra midheaven ★ individuals with libra on the midheaven become known for their diplomacy, social skills, and ability to create harmony in professional settings. they often work in fields like law, public relations, design, or diplomacy, where they can showcase their talents in negotiation, aesthetics, and partnership building. to rise to prominence, they must put in the effort to develop relationships and build networks, positioning themselves as valuable connectors and mediators. they work to refine their image and approach, cultivating a professional reputation based on grace and fairness. however, to gain greater recognition, they must overcome indecisiveness and learn to make firm decisions, as their tendency to seek balance and please others can sometimes prevent them from taking decisive action when needed.

★ scorpio midheaven ★ scorpio in the 10th house individuals gain recognition through their intensity, resilience, and ability to transform challenging situations into opportunities for growth. they often begin their careers in investigative fields, psychology, finance, or crisis management, where they can delve deep into complex issues and emerge as experts. they put in the effort by embracing difficult, high-stakes roles that test their strategic thinking and emotional strength, building a reputation as powerful and capable of handling adversity. to achieve success, they must master their own tendencies toward secrecy and control, learning to collaborate and trust others while maintaining their authority. their career growth often comes from their ability to face and transform professional crises, turning obstacles into stepping stones for advancement.

★ sagittarius midheaven ★ sagittarius midheaven individuals gain recognition through their openness, optimism, and thirst for exploration. they often pursue careers related to travel, education, international relations, or publishing, starting out by seeking experiences that broaden their perspectives and expand their skills. they put in the work by immersing themselves in diverse cultures, learning new languages, or gaining knowledge that they later share through teaching or writing. to build their reputation, they must demonstrate their ability to adapt and thrive in different environments, often positioning themselves as experts on global or philosophical topics. however, to achieve long-term success, they must learn to focus their energy and commit to a specific path, as their restless nature may lead to frequent changes or an inability to settle into a stable career.

★ capricorn midheaven ★ capricorn in the 10th house individuals achieve recognition through hard work, discipline, and a strategic approach to career advancement. they often begin their professional lives by taking on structured, entry-level roles in fields like business, law, or government, where they can gradually climb the corporate ladder. they dedicate themselves to long-term planning, setting clear goals, and steadily building their reputation as reliable and competent professionals. their success comes from their willingness to take on responsibility and prove their leadership abilities, often working long hours and taking calculated risks to achieve their objectives. however, they must learn to balance their ambition with personal life, as their intense focus on career achievement may lead to burnout or neglect of other important areas of life.

★ aquarius midheaven ★ individuals with aquarius in the 10th house gain recognition through innovation, independence, and a focus on social change. they often begin in unconventional fields such as technology, science, activism, or social reform, where they can use their forward-thinking ideas to make an impact. they work to build their reputation by pushing boundaries, questioning established norms, and embracing new technologies or methods. to become known, they must network with like-minded individuals and become active in communities or movements that align with their values. however, to achieve greater success, they need to learn how to balance their need for freedom with the demands of professional environments, ensuring that their innovative ideas are effectively communicated and accepted within their field.

★ pisces midheaven ★ pisces midheaven individuals gain recognition through their creativity, empathy, and spiritual insight. they often pursue careers in the arts, healing professions, social work, or spiritual practices, where they can channel their sensitivity and imagination into their work. they must work hard to develop their talents, often starting with personal projects, artistic expressions, or voluntary service that allows them to gain experience and build their portfolio. they become known for their compassionate approach and the emotional depth they bring to their roles, often earning a reputation as intuitive and inspiring professionals. however, they may struggle with the practical aspects of professional life, requiring them to establish structure and boundaries to ensure that their idealistic pursuits are sustainable and not draining their energy or resources.

[techgrowthadvisors]

Website : https://www.techgrowthadvisors.com/

Address : Old Jockey Cottage, Church Ln, Rainow, Macclesfield SK10 5XE

Phone : +44 0161 552 3979

TechGrowth Advisors is a leading technology marketing consultancy in the UK, specialising in strategic marketing consulting and revenue growth acceleration for tech-focused companies. Our 3-point strategic planning blueprint helps IT & telecoms companies drive breakthrough strategy and goal attainment. Our growth strategy services help to define your new growth trajectory and include marketing strategy development, brand development & management, product management, customer relationship management (CRM), customer experience journey mapping, Our operational services help you to lock in that growth and make it a consistent part of your processes and include lead generation & digital marketing, sales enablement, partner marketing systems & management and helping you to obtain vendor funding. We also provide analytics & insight services to help you to drive superior insights in your customers, competitors and markets. Contact us today to learn how we can help accelerate your IT company's growth.

Twitter : https://twitter.com/Techgrowthnow

LinkedIn : https://www.linkedin.com/company/93636405/

You Tube : https://www.youtube.com/@TechGrowthAdvisors

[shayenaxcrino]

https://www.xcrino.com/gym-management-software-in-delhi-ncr-india

Smart Gym Management Documentation by Xcrino

Smart Gym Management Documentation by Xcrino is a comprehensive guide that provides detailed information on how to effectively manage a gym or fitness center using the Xcrino gym management software. This documentation covers various aspects of gym management, including member management, sales and marketing, financial management, and facility management.

[optimist-brand-design]

https://optimist.co.in

SEO optimization by Optimist - one of top branding agencies in Pune

Have you improved the relevance of your search results and the amount of people who see your content? Your brand's SEO is enhanced by Optimist Brand Design, top web design and development firm.

[violetasteracademic]

I hate the when fans mischaracterize Elain as someone who is "weak and useless" when she's been someone who's always been brave and resourceful but it was hidden because her role as the marriage cattle was just to be pretty . I'd like to know your thoughts on this topic

Hi anon!

Oh my gosh, I love this question SO much and really appreciate you sending this! I have actually been mentally organizing some thoughts on the topic for a while, and this is the perfect opportunity to address them.

To take in a complete view of Elain, her role in the marriage market, the Inner Circle, and the role her specific brand of grooming will likely play in her future and book, I have found it fascinating to take a birds eye view of the grooming done to all of the Archeron sisters at the behest of Mama Archeron. The details of the roles and dynamics of each sister has played a huge role story-wise, plot-wise, and even romance-wise. I have no doubt the same will prove true for Elain, and in my opinion we have already seen what Elain's particular skillset is and how she can use it, despite the horrendous and unloving conditions in which she and her sisters developed them and the general lack of the fandom acknowledging them.

For Feyre, her theme is "bearing the burden," and she shares it with Rhys. I think of Clarke's "I bear it, so they don't have to" stance on leadership. Mamma Archeron gave the orders for Feyre to take care of her family (who knows why, jfc Mamma Archeron) and it influenced her skill-wise and psychologically. However, one of the most powerful and significant moments came into play when Feyre had to use her tracking abilities to find Rhys after he had been shot through with arrows and taken by Hybern. She single handedly saved the most powerful High Lord of Prythian and impacted the future of the world because she was able to track him. Romantically, their story moved forward after that show of her skillset, and the discovery of their mating bond came soon after.

Nesta of course, turned ballrooms into battlefields. She was her mother's creature. Thematically, she shares this with Cassian. While of course trope wise they are black cat and golden retriever and we love to simp over Himbo Cassian, he is a brilliant strategist and commander. They are the strategizers and the bulldozers. They enact physical and psychological warfare. I loved the scene when Cassian gifted Nesta the book The Dance of the Battle, and Nesta discovered how much she and Cassian actually could understand each other, and how similar their thought processes were:

And that little easter egg- the dance of the battle, Nesta would use her training and dancing to enact finding allies amongst the enemies with her dance with Eris... I mean. Chills. And of course, her dance with Eris and offer of marriage played a role in the convo when Nesta and Cassian's mating bond snapped:

Ultimately, Nesta was taught to use marriage as a weapon. And her court would have secured a powerful ally if she had married Eris. But love will never take a back seat. She both used her grooming, but also overcame it and moved beyond it. The grooming informs them, but no longer controls them.

Now, I love all the Archeron sisters, but let's put RESPECT on Elain's name. Elain provides what we call invisible labor. She was taught to do a *lot* more than just sit and look pretty. She takes charge. She organizes and executes and is action forward. She was just taught to do it privately. Elain shows her strength behind closed doors. Of course, being an Elriel, I believe she and Azriel are tied together thematically as well. Their work and labor for their court is done in secret, in the shadows. She showed us this in her first scene returning back to the page in ACOMAF:

Elain takes control of the entire situation and lays out the plan on how to keep the secret of using the Archeron manor as the meeting place with the human queens to move the war and search for the Book of Breathings forward. She manages the house, the servants. She will step up and do what needs to be done, and she understands how to keep things behind the scenes.

She stabs the King of Hybern in the neck by sneaking up on him, stepping out of the shadows.

She surprises everyone on Solstice, privately working with healers and local vendors to provide the most thoughtful gifts for her family and friends:

We see in ACOWAR how she already had plans to run and organize Lord Nolan and Grayson's manor, adding a woman's touch to it, but she also possessed all of the details of their defenses and war -readiness, things that were likely not expected of her, nor did Grayson likely even realize she knew or understood:

Again, Elain is the one organizing and executing this plan. Glamoring Elain, bringing the other Fae to hide and obscure her scent, protecting the humans behind Grayson's barricade, all her ideas. She is smart. She is always aware of her surroundings. Time and time again, Sarah has shown us on page through her writing that Feyre and Nesta both misunderstood Elain. That they didn't realize that Elain saw and understood everything:

Elain is the queen of invisible work. Of silent labor. She was groomed to run and organize a household, but stay quiet and in the background.

Elain is not, and has never been, useless. She has been smart, she has been brave, she has calculated moves that have saved lives. She does not cower. She does not hide.

But secrecy is her theme. Working in the shadows, in the background. Laying invisible ground work.

She doesn't have to prove her value in her book. She already is valuable. But we will come to understand how she was shaped by her grooming. And I believe there is very good reason to assume the themes of that grooming will play a huge role in her story and romance, as her sisters before her.

I have no doubt she will blow everyone away with her bravery, her intelligence, and stealth. And I for one cannot WAIT for it. If people want to continue to discredit and devalue her, it is frankly their loss. We already know who Elain Archeron is and what she can do.