#Steve Fretzin

[roysexton]

“Be open and inquisitive to all adventures before you.” Legal News covers Corp! Magazine Michigan’s 2024 Most Valuable Professionals + July 24, 6 pm eastern time … live on Instagram with HRC Michigan + dear friends Steve Fretzin and Ray Koenig with a truly lovely shout out

Thank you, Legal News’ Brian Cox, Brad Thompson, Sheila Pursglove, for the lovely support you’ve consistently shown me in my career. Grateful for you, for your friendship, and for all you do for our profession! Link to digital version. Roy Sexton, director of marketing has been selected by Corp! Magazine as one of Michigan’s 2024 Most Valuable Professionals. Sexton was among the winners of the…

[golfinggary52]

HEALTHY HABITS FOR ATTORNEYS I am so grateful to have been on the Be That Lawyer podcast with Steve Fretzin. He does an amazing job of helping attorneys build their practices. We discussed various ways that we attorneys can live a more fulfilling and successful life. These are some of the topics we addressed together: 1. There are 3 keys to feeling more serene and less stressed: live in gratitude; let go of resentments and forgive others; and accept people and the circumstances as being exactly what they are supposed to be. 2. Stop comparing our worst to other people's best. Comparison is the thief of our joy. 3. Become self-aware and mind our mind. Get rid of negative self talk and replace it with affirming beliefs. 4. More stuff will not make us happy. Find fulfillment in being of service to others. 5. Some things we can control, our responses, our feelings. Accept responsibility for what we can control. 6. Get into action. Take steps to achieve our goals. 7. Every day is a precious gift. Treasure it and make the most of it. 8. Practice self-care. Enjoy a clean nutrition program, exercise, take time for what you enjoy. Want to hear more? You can listen here- https://lnkd.in/eM6P2-GV I am now accepting clients to help them reach their goals of fulfillment and success. Want to learn more? Message me. #lawyer #attorney #familylaw #successcoach #thefreelawyer https://www.instagram.com/p/CXMFUtNrVNc/?utm_medium=tumblr

[dorothydeaton62]

Lawyer Coach and Author Steve Fretzin Retools His Brand to Give Attorneys the Marketing Chops They Need to Succeed

CHICAGO, Nov. 29, 2017 /PRNewswire/ -- It's a national epidemic! Lawyers must learn legal business development and marketing to stay in business. The key differentiators to Steve's success with lawyers have always been his willingness to do whatever it takes to ensure his clients'...

http://ift.tt/2Alfau7

[roysexton]

“There is no silver bullet or AI for authenticity.” Be That Lawyer Podcast: Marketing Mavericks Part 2 #lmamkt

“There is no silver bullet or AI for authenticity.” — Conrad Saam VIEW HERE: https://www.fretzin.com/podcast/episodes/be-that-lawyer-live-marketing-mavericks-part-2-of-2/ In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and yours truly discuss: Social media as a tool for engagement.  Deciding the best social media platform for you.  Law firm marketing versus individual…

[roysexton]

“There is no silver bullet or AI for authenticity.” — Conrad Saam

In this episode, Steve Fretzin , Ashley Robinson , Conrad Saam , and yours truly discuss:

Social media as a tool for engagement.

Deciding the best social media platform for you.

Law firm marketing versus individual marketing.

Connecting with those who already have deep roots in the community.

Key Takeaways:

How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets.

You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts.

You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm.

Focus on thought leadership in a way that makes sense for you.

https://lnkd.in/gRmvgeVe

#lmamkt #socialmedia #socialmediamarketing #legal #law #attorneys #legalmarketing #businessdevelopment #ai #chatgpt

[roysexton]

“You have to do the work slowly, surely steadily. And marketing is exactly that.” Be That Lawyer Podcast: Marketing Mavericks Part 1

Thank you, Steve, for including me in this robust and thoughtful conversation! In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and yours truly discuss: The difference between marketing and business development. Creating a detailed client avatar. Marketing in a way that is comfortable for you and is where your audience is. Utilizing AI in marketing appropriately. Key…

[roysexton]

Thank you, Steve, for including me in this robust and thoughtful conversation! In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and yours truly discuss:

• The difference between marketing and business development.

• Creating a detailed client avatar.

• Marketing in a way that is comfortable for you and is where your audience is.

• Utilizing AI in marketing appropriately.

Key Takeaways:

• Marketing shows you the door and business development helps you to talk through it.

• Understand what you are wanting to do with your marketing and why you want to do it. Without knowing what you want to accomplish with your marketing, it will be harder to maintain effectively.

• Customize your social media marketing with a marketing team so you know what is and is not working and what does work for you and your firm.

• More content is not going to be the sole answer to your SEO problems.

“Focus on what you do well, and do that well, and then build on that, and build on that. We know that from dieting, exercise, and life, you’re not going to look like Arnold Schwarzenegger just by saying you want that. You have to do the work slowly, surely steadily. And marketing is exactly that. And business development is exactly that.” — Roy Sexton

View/listen here: https://www.fretzin.com/podcast/episodes/be-that-lawyer-live-marketing-mavericks-part-1-of-2/

#lmamkt #legal #law #legalmarketing #branding #martech #clientservice #chatgpt #AI

[roysexton]

Marketing Mavericks … LIVE! May 25th

What would you learn and how could this impact your ability to develop more business as a lawyer? Let’s find out together with podcast host of BE THAT LAWYER, four-time author, and top lawyer coach in his own right, Steve Fretzin, as he brings together his best lawyer marketing maverick friends, Ashley Robinson, Michelle King, Conrad Saam, and yours truly to share our collective wisdom with…

[roysexton]

Thank you to Steve Fretzin and LexBlog for this opportunity! “This is an edited transcript of the interview I conducted back on October 5, 2020. If you haven’t heard of Roy Sexton, he’s a truly unique, one-of-a-kind personality in the legal marketing space who shares his take on legal marketing and business development for successful lawyers. Roy is the Director of Marketing for Clark Hill Law and a leader within the Legal Marketing Association - LMA International community.” https://www.lexblog.com/2021/01/04/roy-sexton-podcast-highlights/ #lmamkt @fretzinsteve @lexblog (at Saline, Michigan) https://www.instagram.com/p/CJrftFZDRtZ/?igshid=b58se5fplyvt

[roysexton]

A podcast twofer AND a best dressed list? And it’s only Tuesday (so it must be Belgium)?

Thank you, Steve Fretzin, for having me as a guest on your show! Listen here… https://fretzin.com/roy-sexton-signal-boosting-reciprocation-and-acknowledging-your-social-media-community/ … Steve writes …

In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches…

[roysexton]

Thank you, Steve Fretzin, for having me as a guest on your show! Listen here... https://fretzin.com/roy-sexton-signal-boosting-reciprocation-and-acknowledging-your-social-media-community/ ... Steve writes ... In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community. Key Takeaways: Marketing shows you where the door is, business development helps you walk through it. The business development technique you hold near and dear is not a silver bullet. It’s what you do with it. It’s how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing – you just have to stick to the regiment. The days of being able to avoid social media are over. “We call it a rule of three. If you’re speaking somewhere or you’ve written something, you’ve three bites at the apple on social media to promote that, at minimum. There’s the time leading up to the webinar you’re about to promote and promote that more than once.” — Roy Sexton @fretzinsteve (at Saline, Michigan) https://www.instagram.com/p/CF-Lc6XD8jW/?igshid=d3orq1hjhd1i