#Step-by-Step Guide to Build a Web App in 2025

[nexiotechie]

A Step-by-Step Guide to Building a Web App in 2025

The advancements in technology by 2025 have made web app development more streamlined and efficient than ever. However, creating a high-performing web app still requires careful planning, the right tools, and a clear vision. This guide covers everything you need to know, from the basics to advanced strategies, for building a web app.

What Is a Web App?

A web application is a program that operates within a web browser. Unlike traditional software that needs to be installed, web apps can be accessed via a simple URL, making them incredibly convenient.

From simple tools like online calculators to complex platforms like e-commerce sites and social networks, web apps are versatile and widely used by businesses for their seamless communication between users and servers.

Is Web App Development Easy?

Thanks to modern frameworks and tools, building web apps has become more accessible compared to a decade ago. However, the complexity depends on your goals. Simple apps are relatively easy to create, but larger, feature-rich applications demand more effort, expertise, and planning.

Custom web app development is a popular choice for businesses as it ensures tailored solutions that align perfectly with their requirements.

Key Requirements for Building a Web App

Before diving into development, ensure you have these essentials:

A Clear Vision: Know your app's purpose, target audience, and the problems it will solve.

Skilled Team: If you're not a developer, you'll need experts like programmers, UI/UX designers, and project managers.

Budget: Plan for costs, including development, design, and any market-specific needs.

Technology Stack: Choose the tools, frameworks, and databases best suited for your project.

Having these foundations in place will set you up for a smoother development process.

Steps to Create a Web App

Developing a web app involves several key phases:

Ideation: Define your app’s purpose and research your target audience and competitors.

Planning and Design: Create wireframes and mockups to outline the user journey and interface design.

Development: Write code for both front-end and back-end, integrate APIs, and manage databases.

Testing: Identify and fix glitches, optimize loading times, and ensure cross-browser compatibility.

Launch and Maintenance: Deploy your app, market it to your audience, and regularly update it with improvements.

These steps ensure a structured approach, resulting in a reliable and user-friendly product.

Types of Web Applications

Understanding the type of web app you need is crucial:

Static Web Apps: Best for simple, informational content.

Dynamic Web Apps: Ideal for e-commerce, social media, and interactive platforms.

Progressive Web Apps (PWAs): Accessible via browsers but can also be installed like a native app.

Choosing the right type helps streamline your development process.

Stages of Web App Development

Web app development typically involves these stages:

Requirement Gathering: Define objectives and features.

Design and Prototyping: Visualize the app’s structure and user experience.

Development and Testing: Build and refine the app to ensure quality.

Deployment: Launch the app and monitor its performance in real-world conditions.

Following these stages helps deliver a product that meets expectations.

Why Choose Web Apps Over Mobile Apps?

Web apps have several distinct advantages:

Cross-Platform Accessibility: They work seamlessly across devices without needing separate builds.

Cost-Effectiveness: A single web app is more economical to develop than multiple native apps.

Ease of Updates: Users access the latest version instantly, without manual downloads.

How Can Web Apps Benefit Enterprises?

For businesses, web apps offer:

Enhanced Efficiency: Automate processes and reduce manual effort.

Scalability: Easily expand as your business grows.

Global Reach: Serve clients worldwide through a browser-based platform.

These benefits make web apps a valuable investment for enterprises aiming to boost productivity and reach new markets.

By following this guide, you can confidently start building a web app in 2025. Whether you're creating a simple tool or a robust enterprise solution, understanding the basics is essential. For tailored web app development, consider consulting a professional partner today!

[linuxgamenews]

Level Up Your Coding Skills with the Complete Learn to Code Bundle 2025

Complete Learn to Code Bundle 2025 offers a full spectrum of game coding on Linux, Mac, and Windows PC. Once again thanks to the team at Humble Bundle for putting this together. Which you can get now as a pay what you want bundle. If you've ever wanted to learn coding but didn’t know where to start, The Complete Learn to Code Bundle 2025 has got you covered. Whether you dream of making your own Linux games, diving into AI, or just flexing your coding muscles. This bundle is packed with everything you need to level up like a pro — without breaking the bank. This massive collection includes over 40 courses, covering Unreal Engine, Godot, Unity, Python, web development, and even machine learning. And the best part? Some of this The Complete Learn to Code Bundle 2025 content is exclusive to Humble Bundle. So you won’t find it anywhere else.

What’s Inside?

The bundle is split into three tiers, so you can pay what you want and get access to the courses that suit your needs. Although, this is not the full in-depth list.

Pay at least $1 and grab two solid Python courses:

Data Visualization Mastery – Learn how to make stunning graphs with Python.

Comprehensive Python Foundations – A beginner-friendly guide to coding.

Pay at least $15 and get a huge boost with 13 more courses:

Build websites, master React, and create 3D web apps

Dive into machine learning and data science

Learn to code real-world Python projects

Go all in with The Complete Learn to Code Bundle 2025 for $25 and unlock a massive collection of 55 courses, including:

Game dev goldmines – Unreal Engine 5.5, Unity 6, and Godot 4 courses

Blender modeling – Create game-ready 3D assets

Advanced coding – AI, data science, cybersecurity, and more

Exclusive templates – Ready-to-use assets for fast development

That’s over $2,500 USD worth of content, all available for a fraction of the price.

Why Grab Th Complete Learn to Code Bundle 2025?

Make your dream title a reality – From Unreal Engine 5.5 to Godot 4, you’ll find all the tools you need to start developing right away. Master AI & machine learning – Get hands-on with deep learning, predictive analytics, and even natural language processing. Support a great cause – Your purchase also helps Direct Relief, a charity providing medical aid worldwide. Choose your own price – Whether you just want a couple of courses or the whole bundle, you decide how much to pay. Easy redemption – All content is unlocks with a simple key on the Mammoth website. If 2025 is the year you finally learn to code like a pro, don’t miss out on The Complete Learn to Code Bundle 2025. It’s a great deal, and who knows? This could be the first step toward your next big project. You can get it now as a pay what you want bundle. While offering support for Linux, Mac, and Windows PC.

[jbfly46]

Your All-in-One AI Web Agent: Save $200+ a Month, Unleash Limitless Possibilities!

Imagine having an AI agent that costs you nothing monthly, runs directly on your computer, and is unrestricted in its capabilities. OpenAI Operator charges up to $200/month for limited API calls and restricts access to many tasks like visiting thousands of websites. With DeepSeek-R1 and Browser-Use, you:

• Save money while keeping everything local and private.

• Automate visiting 100,000+ websites, gathering data, filling forms, and navigating like a human.

• Gain total freedom to explore, scrape, and interact with the web like never before.

You may have heard about Operator from Open AI that runs on their computer in some cloud with you passing on private information to their AI to so anything useful. AND you pay for the gift . It is not paranoid to not want you passwords and logins and personal details to be shared. OpenAI of course charges a substantial amount of money for something that will limit exactly what sites you can visit, like YouTube for example. With this method you will start telling an AI exactly what you want it to do, in plain language, and watching it navigate the web, gather information, and make decisions—all without writing a single line of code.

In this guide, we’ll show you how to build an AI agent that performs tasks like scraping news, analyzing social media mentions, and making predictions using DeepSeek-R1 and Browser-Use, but instead of writing a Python script, you’ll interact with the AI directly using prompts.

These instructions are in constant revisions as DeepSeek R1 is days old. Browser Use has been a standard for quite a while. This method can be for people who are new to AI and programming. It may seem technical at first, but by the end of this guide, you’ll feel confident using your AI agent to perform a variety of tasks, all by talking to it. how, if you look at these instructions and it seems to overwhelming, wait, we will have a single download app soon. It is in testing now.

This is version 3.0 of these instructions January 26th, 2025.

This guide will walk you through setting up DeepSeek-R1 8B (4-bit) and Browser-Use Web UI, ensuring even the most novice users succeed.

What You’ll Achieve

By following this guide, you’ll:

1. Set up DeepSeek-R1, a reasoning AI that works privately on your computer.

2. Configure Browser-Use Web UI, a tool to automate web scraping, form-filling, and real-time interaction.

3. Create an AI agent capable of finding stock news, gathering Reddit mentions, and predicting stock trends—all while operating without cloud restrictions.

A Deep Dive At ReadMultiplex.com Soon

We will have a deep dive into how you can use this platform for very advanced AI use cases that few have thought of let alone seen before. Join us at ReadMultiplex.com and become a member that not only sees the future earlier but also with particle and pragmatic ways to profit from the future.

System Requirements

Hardware

• RAM: 8 GB minimum (16 GB recommended).

• Processor: Quad-core (Intel i5/AMD Ryzen 5 or higher).

• Storage: 5 GB free space.

• Graphics: GPU optional for faster processing.

Software

• Operating System: macOS, Windows 10+, or Linux.

• Python: Version 3.8 or higher.

• Git: Installed.

Step 1: Get Your Tools Ready

We’ll need Python, Git, and a terminal/command prompt to proceed. Follow these instructions carefully.

Install Python

1. Check Python Installation:

• Open your terminal/command prompt and type:

python3 --version

• If Python is installed, you’ll see a version like:

Python 3.9.7

2. If Python Is Not Installed:

• Download Python from python.org.

• During installation, ensure you check “Add Python to PATH” on Windows.

3. Verify Installation:

python3 --version

Install Git

1. Check Git Installation:

• Run:

git --version

• If installed, you’ll see:

git version 2.34.1

2. If Git Is Not Installed:

• Windows: Download Git from git-scm.com and follow the instructions.

• Mac/Linux: Install via terminal:

sudo apt install git -y # For Ubuntu/Debian

brew install git # For macOS

Step 2: Download and Build llama.cpp

We’ll use llama.cpp to run the DeepSeek-R1 model locally.

1. Open your terminal/command prompt.

2. Navigate to a clear location for your project files:

mkdir ~/AI_Project

cd ~/AI_Project

3. Clone the llama.cpp repository:

git clone https://github.com/ggerganov/llama.cpp.git

cd llama.cpp

4. Build the project:

• Mac/Linux:

make

• Windows:

• Install a C++ compiler (e.g., MSVC or MinGW).

• Run:

mkdir build

cd build

cmake ..

cmake --build . --config Release

Step 3: Download DeepSeek-R1 8B 4-bit Model

1. Visit the DeepSeek-R1 8B Model Page on Hugging Face.

2. Download the 4-bit quantized model file:

• Example: DeepSeek-R1-Distill-Qwen-8B-Q4_K_M.gguf.

3. Move the model to your llama.cpp folder:

mv ~/Downloads/DeepSeek-R1-Distill-Qwen-8B-Q4_K_M.gguf ~/AI_Project/llama.cpp

Step 4: Start DeepSeek-R1

1. Navigate to your llama.cpp folder:

cd ~/AI_Project/llama.cpp

2. Run the model with a sample prompt:

./main -m DeepSeek-R1-Distill-Qwen-8B-Q4_K_M.gguf -p "What is the capital of France?"

3. Expected Output:

The capital of France is Paris.

Step 5: Set Up Browser-Use Web UI

1. Go back to your project folder:

cd ~/AI_Project

2. Clone the Browser-Use repository:

git clone https://github.com/browser-use/browser-use.git

cd browser-use

3. Create a virtual environment:

python3 -m venv env

4. Activate the virtual environment:

• Mac/Linux:

source env/bin/activate

• Windows:

env\Scripts\activate

5. Install dependencies:

pip install -r requirements.txt

6. Start the Web UI:

python examples/gradio_demo.py

7. Open the local URL in your browser:

http://127.0.0.1:7860

Step 6: Configure the Web UI for DeepSeek-R1

1. Go to the Settings panel in the Web UI.

2. Specify the DeepSeek model path:

~/AI_Project/llama.cpp/DeepSeek-R1-Distill-Qwen-8B-Q4_K_M.gguf

3. Adjust Timeout Settings:

• Increase the timeout to 120 seconds for larger models.

4. Enable Memory-Saving Mode if your system has less than 16 GB of RAM.

Step 7: Run an Example Task

Let’s create an agent that:

1. Searches for Tesla stock news.

2. Gathers Reddit mentions.

3. Predicts the stock trend.

Example Prompt:

Search for "Tesla stock news" on Google News and summarize the top 3 headlines. Then, check Reddit for the latest mentions of "Tesla stock" and predict whether the stock will rise based on the news and discussions.

--

Congratulations! You’ve built a powerful, private AI agent capable of automating the web and reasoning in real time. Unlike costly, restricted tools like OpenAI Operator, you’ve spent nothing beyond your time. Unleash your AI agent on tasks that were once impossible and imagine the possibilities for personal projects, research, and business. You’re not limited anymore. You own the web—your AI agent just unlocked it! 🚀

Stay tuned fora FREE simple to use single app that will do this all and more.

[freeonlinejavacourse]

free online Java course learn with certificate(2025): Get certified

how do you? Learn a free online Java course certifications we have answer for it. Because Java is the most used programming language world wide. we cover why, its demand, growth and salary. Also , It is a popular, general-purpose and highly potent programming language running on several OS and translatable to many other languages. Regardless of the role that you take, the first step can improve your programming skills and your career. You can also check our recent blog about. The top 15 skills for java full satck developer to outstand others , How to become certified full stack developer in 2025 and how to become graphic designer in 2025

Benefits of Learning Java:

1. Platform Independence: Basically, Write the code only once and run it anywhere.

2.Versatility:correspondingly, It has been used in web, mobile, and enterprise applications.

3.Career Opportunities: Although, Java developer demand is very, very high.

4.Strong Community: Equally, The arts and crafts of comics are supported by massive community support and learning resources.

When you learn Java, you’re not only learning a language but also how to become a software developer, backend developer, or mobile app developer.

This article provides a curated guide to Learn Java courses online that not only teach you Java from scratch but also offer certification upon completion. Eventually you will be equipped with the right resources to learn Java and validate your skills without spending a single penny.

You can download Java for free by visiting Oracle.

Emphatically, There are some famous games and websites built using Java.

Here is some of the list, According to Oracle blogs

Wikipedia Search

Minecraft.

NASA World Wind

Visible Tesla

SmartThings

Let’s dive deeply into Java fundamentals

In free online Java course what you can learn

Step 1: Start with Basics

“If you are a beginner” try to understand the following topics:

1. Intro to Java

Features of Java

Installation and setup of JDK (Java Development Kit)

2. Its Syntax and Variables

Java keywords, data types, variables

Input/output operations

3. Control Flow

If-else statements, loops (for, while)

Step 2: Move to Core Java Concepts

Once you are comfortable with the basics, explore intermediate topics such as:

Object-Oriented Programming (OOP)

Classes, objects, inheritance, polymorphism, encapsulation

Arrays and Collections

Array manipulation, Array List, Hash Map

Methods and Constructors

Exception Handling

Step 3: Practice with Projects to Gain Experience

Build small projects such as:

•Basically, simple calculator using Java.

•student management system.

•Basic e-commerce homepage.

Here are some advanced Java topics:

Multithreading: however Understanding threads and concurrency to handle multiple tasks easily.

Streams API: Processing collections of data effectively.

Frameworks: Basically , Introduction to Spring Boot for web application development.

Try this sample code and take the first step toward learning.

Class Main {

public static void main(String[] args) {

int first = 10;

int second = 20;

// Add two numbers

int sum = first + second;

System.out.println(first + “ + “ + second + “ = “ + sum);

}

}

Output:

10 + 20 = 30

Top Platforms to Learn Java Full Course Free Online with Certificate

Here is a list of trusted platforms offering free Java courses with certificates:

1. Coursera

Course: Java Programming and Software Engineering Fundamentals

Offered By: Duke University

Features: certainly Beginner-friendly modules.

Covers normal to advanced topics.

Provides hands-on coding exercises.

Certification available (free audit, paid-for certificate)

Link: Visit Coursera to enroll.

2. Udemy

Course: Java Programming for Beginners.

Features: certainly Self-paced video tutorials.

Covers syntax, OOP, and hands-on exercises.

Free courses often include certificates of completion.

Link: Browse Udemy’s free Java courses here.

3. edX

Course: Introduction to Java Programming.

Offered By: UC3M (Universidad Carlos III de Madrid)

Features: Learn foundational concepts like classes, variables, and methods.

Optional certification upon completing quizzes and assignments.

Link: Enroll on edX.

4. Solo Learn

Course: Java Full Course

Features: certainly Interactive learning modules.

Free quizzes and challenges.

Earn a certificate after course completion.

Link: Visit Solo Learn.

5. Great Learning Academy

Course: Java Programming for Beginners

Features: Covers foundational to advanced topics.

Self-paced tutorials and quizzes.

Free certification is provided once you complete it.

Link: Enroll in Great Learning.

Tips to Learn Java full course online Easily

Consequently, follow these tips:

1. Set learning goals and complete them.

• However, Break down the course into smaller milestones

2. Practice coding daily to improve.

• Hence, Write a code daily to strengthen concepts and improve logical thinking.

3. Join communities related to coding.

• Also, Platforms like Stack Overflow, Reddit, and GitHub help you learn through real-world problems, and they are easily accessible.

4. Work on Real Projects.

• Additionally Start with beginner-level and easy-type projects, like a calculator or to-do list.

5. Prepare for Certification.

• Revise the topics, and take mock tests before attempting certification.

After getting comfortable with the basics, look into OOP principles like inheritance, polymorphism, encapsulation, and abstraction because these are the very foundations of Java.

Learn about Object-Oriented Programming (OOP).

Pay attention to the four principles:

Encapsulation.

Inheritance.

Polymorphism.

Abstraction.

Try writing small programs for the concepts.

Basic to advance growing gradually

Additionally Explore Advanced Topics

Get familiar with it.

Multithreading.

File handling.

Streams and Lambda expressions

JDBC (Java Database Connectivity) for connecting to a database

Eventually, you master the basics, you must focus on object-oriented programming concepts like inheritance, polymorphism, encapsulation, and abstraction; these are the important topics of Java. Meanwhile, This can be done by Learning free online Java courses with certificate

Especially, To enhance your skills, practice coding daily by solving simple problems through platforms like Hacker Rank, LeetCode, or GeeksforGeeks. likewise, Building simple projects like a calculator, to-do list, or basic games will be practical and fun for your learning. Further ahead, you have collections, exception handling, multithreading, file I/O, and others.

 The online communities to join include video tutorials as well as forums where doubts can be clarified and your motivation sustained. Accordingly, Mastery of Java with continuous practice with real-world projects and passion for constant learning are more important.

Free Certification Impacts on Career online java course

If you’re looking to further your career, consider taking free online Java courses. These courses not only validate your skills but also increase your credibility. As a result, they can open doors for you. Altogether In today’s competitive job market, certifications are crucial. Employers value certifications because they show your interest in improving your skill set and staying up to date with industry trends. They are proof of your knowledge and expertise in a given field, whether it’s IT, digital marketing, or finance. Additionally, Adding a certificate is a great foundation in terms of providing a bridge between academics and the practical workings of things. 

Comparatively, Practical experience attached to it enables it to open more doors for experienced professionals to more career advancement opportunities, more money, and better job prospects. A certificate also adds value at the point of an individual being considered for hire. Basically, Certifications that have a connection with the job role an individual possesses are much sought after by employers.

concurrently, Such certifications tell you that you are taking an active step in furthering your education and your own self-improvement. For example, The specialized knowledge would be Google Ads, AWS, PMP, or Microsoft Azure, and they are more valuable to organizations.concurrentlyrhandling the new things and challenging projects and earn the trust of your colleague.Hence, investing in certifications accelerates your career growth, ready to take over leadership positions, and makes sure you remain competitive in a constantly growing and evolving job market.

online Java course Certificate Percentage Impact

Altogether, Skill Enhancement 70-80%

Increased Job Opportunities: 60-70%

Salary Increase: 20-40%

Industry Credibility: 50-60%

Career Switching 40-50%

Networking 30-40%

Why Java is one of the industry standards?

      “Java is widely used in project companies, especially in large organizations. because, It has earned its authority.” and another Its platform independence makes sure that the “write once, code anywhere” phrase. Also, it is easily accessible and used in various types of projects like games, websites, apps, etc., it keeps going on.

The major companies using Java are

Microsoft

Google

Uber

Accenture

Amazon

·According to Microsoft, It relies on Java technologies for a variety of internal systems, applications. Workloads to enable well-known public services and products and a significant set of critical systems that power Azure infrastructure.

·Google is making a beta version of the open-source Google HTTP client-server Java. because of this common HTTP client library underlies the above two libraries.

· According to Amazon certainly, they are using Java for their AWS services, known as SDK Java. It is beneficial for them with storage and cloud computing purposes.

· In Oracle A Java developer wrote a blog about the upcoming goodness of Java that is posted in Oracle. Basically, He explains Java and what new things are coming in and around Java.

to know more check here

[himanshu123]

How to Build an API: A Complete 2025 Guide 

As businesses increasingly rely on digital solutions to drive growth, the importance of APIs (Application Programming Interfaces) has skyrocketed. Whether you're building a mobile app, connecting third-party services, or enabling seamless communication between internal systems, APIs play a pivotal role. The process of API creation, however, can be complex, requiring careful planning, robust architecture, and proper testing. In this comprehensive 2025 guide, we'll walk you through the essential steps to building a successful API, and discuss how partnering with an API development company can streamline the process for businesses looking to create top-notch APIs. 

What is an API? 

At its core, an API allows different software applications to communicate with each other. Think of it as a bridge that connects systems, allowing them to exchange data and functionality in real-time. For example, a weather app might use an API to pull data from a weather service, or a payment system might rely on an API to connect to a bank's system to process transactions. APIs serve as the backbone of modern software ecosystems, enabling the exchange of information between diverse services and platforms. 

In today's competitive environment, companies are striving to build APIs that are not only functional but also scalable, secure, and efficient. A well-designed API allows for flexibility, improves the user experience, and promotes faster development and innovation. But how do you build one? Let’s break it down into clear steps. 

Step 1: Understand the Requirements 

Before diving into the technical side, it's crucial to understand the problem your API aims to solve. Start by asking questions like: 

What data or services will your API expose? 

Who will be the consumers of the API? 

What kind of operations will the API support (e.g., CRUD - Create, Read, Update, Delete)? 

What are the performance and security requirements? 

By defining the purpose of your API early on, you can create a more structured and efficient design. Many businesses today rely on API development services to clarify these requirements and ensure their API’s design is well-aligned with their organizational needs. 

Step 2: Plan the API Design 

Once the requirements are clear, the next step is planning the design. The key elements here include: 

Endpoints: These are the specific paths in the API that clients will interact with. For example, an API for a library might have endpoints like /books, /authors, and /categories. 

HTTP Methods: APIs typically rely on standard HTTP methods (GET, POST, PUT, DELETE) to define actions on resources. 

Data Formats: JSON (JavaScript Object Notation) is the most commonly used data format for APIs, though XML is also an option. Choose the format that best fits your use case. 

Authentication and Authorization: Ensuring that only authorized users can access your API is crucial. Common approaches include API keys, OAuth, and JWT (JSON Web Tokens). 

Rate Limiting: To prevent abuse and ensure fair use, you should define rate limits that restrict how many requests can be made to the API in a given time frame. 

Designing a scalable and efficient API requires in-depth knowledge of best practices, and partnering with an experienced API development company can ensure you’re taking the right approach from the start. 

Step 3: Choose the Right API Protocol 

APIs use different protocols to facilitate communication between systems. The two most common protocols are: 

REST (Representational State Transfer): This is the most widely used protocol due to its simplicity, scalability, and stateless nature. REST APIs are ideal for handling large amounts of data and can be consumed easily by clients. 

GraphQL: This newer protocol allows clients to request only the data they need, improving performance and flexibility. It’s especially useful for complex applications with multiple interconnected resources. 

The protocol you choose will depend on your API’s use case, data structure, and performance requirements. 

Step 4: Develop the API 

With the design and protocol in place, it’s time to start coding. During development, you’ll: 

Set up the environment: Choose the programming language and framework that suits your project. Popular languages for API development include Python (with Django or Flask), Node.js (with Express), and Java (with Spring Boot). 

Build the endpoints: Start by creating the necessary routes for each of the endpoints you’ve planned. 

Implement authentication: Integrate the chosen authentication mechanism to ensure secure access. 

Ensure error handling: Make sure your API gracefully handles errors, such as invalid input or failed requests, and provides meaningful error messages. 

If you find API development overwhelming or complex, consider hiring a professional API development company to handle the heavy lifting. These companies have the expertise to build APIs that are reliable, secure, and easy to scale. 

If you're interested in exploring the benefits of API development services for your business, we encourage you to book an appointment with our team of experts. 

Book an Appointment 

Step 5: Test the API 

Testing is a critical step in the API development process. You'll want to ensure that your API works as expected under various conditions. This includes: 

Unit tests: Test individual components of your API. 

Integration tests: Verify that your API works well with other systems and services. 

Load testing: Simulate heavy traffic to ensure your API can handle high volumes of requests without crashing. 

Many companies also opt to involve external testers or use automated testing tools to catch issues that may not be apparent during development. 

Step 6: Document the API 

Good documentation is essential for API adoption and ease of use. Make sure to include: 

Overview: A summary of what the API does and its purpose. 

Endpoint descriptions: Details of each endpoint, including methods, parameters, and responses. 

Error codes: A list of possible error messages and what they mean. 

Examples: Provide sample requests and responses to help users understand how to interact with the API. 

Clear and concise documentation will help developers integrate your API smoothly and quickly. 

Step 7: Monitor and Maintain the API 

Once your API is live, it’s essential to keep track of its performance and resolve any issues that arise. Continuous monitoring allows you to: 

Track usage patterns and potential abuse. 

Identify slow or failing endpoints and optimize them. 

Respond quickly to security vulnerabilities. 

Maintenance also involves updating the API as your business grows or technology evolves, so it's essential to ensure your API remains reliable and secure over time. 

Conclusion 

Building an API is a complex but rewarding process that requires careful planning, strong technical skills, and ongoing maintenance. By following the steps outlined above, you can create an API that meets your business goals and provides a seamless experience for your users. However, if you're new to API development or looking to streamline the process, partnering with a professional API development services provider can significantly improve your chances of success. They can help you design, build, and maintain an API that supports your business growth and innovation. 

[krunal-vyas]

Hire Dedicated App Developers in India: The Ultimate Checklist for 2025

If you’re planning to build a game-changing app, finding the right developers is your first crucial step. Hiring dedicated app developers in India has become a top choice for startups, small businesses, and even large enterprises worldwide. Why? Because India offers a unique combination of high-quality expertise and cost efficiency that’s hard to match.

But how do you make sure you’re hiring the perfect team? This comprehensive guide will walk you through everything you need to know to hire dedicated app developers in India successfully — from defining your project needs to ensuring data security. Let’s dive in.

Why Hire App Developers in India?

India’s tech industry is booming, and for good reason. Here are the top advantages of outsourcing your app development needs to Indian developers:

Skilled Talent Pool: India is home to millions of experienced developers proficient in cutting-edge technologies like AI, blockchain, and cross-platform frameworks.

Cost-Effectiveness: Hiring developers in India can reduce your costs by up to 60% compared to Western countries.

Time Zone Advantage: With India’s time zone, you can enjoy round-the-clock productivity.

Proven Track Record: Many global businesses trust Indian developers for their consistent quality and timely delivery.

Define Your Project Needs:

Before you start reaching out to developers or agencies, it’s essential to define your project requirements clearly. This ensures that you hire a team that aligns with your goals.

1. Identify the Type of App

Native Apps: Designed specifically for a single platform (e.g., iOS or Android). Best for high performance and a rich user experience.

Hybrid Apps: Run on multiple platforms using a single codebase. Ideal for budget-conscious projects.

Web Apps: Accessible through a web browser. Simple to develop but limited in functionality compared to native apps.

2. Outline Key Features

Think about the main functionalities your app will need:

User authentication

Push notifications

Payment gateways

Advanced features like AI integration, AR/VR, or cloud synchronization

3. Set Your Budget and Timeline

Establish a realistic budget and timeline. Factor in the costs of:

Development

Design

Testing

Post-launch maintenance

Research Indian App Development Companies:

With thousands of options available, narrowing down the right development team can feel overwhelming. Here’s how to approach it:

1. Look for Proven Experience

Portfolios: Review their previous work, especially apps similar to yours.

Industries: Check if they have experience in your industry or niche.

2. Read Reviews and Testimonials

Use platforms like Clutch, GoodFirms, or Trustpilot.

Look for feedback on quality, communication, and timeliness.

3. Assess Their Expertise

Make sure the company is proficient in:

Programming languages like Swift, Kotlin, React Native, and Flutter

App security practices

Agile development methodologies

Evaluate Technical Skills:

Technical expertise is non-negotiable when hiring app developers. Here’s how to ensure your team is qualified:

1. Assess Programming Skills

Native apps: Swift for iOS and Kotlin for Android

Hybrid apps: React Native or Flutter

2. Check Design Capabilities

Can they create user-friendly and visually appealing interfaces?

Do they follow the latest UI/UX trends?

3. Confirm Security Expertise

How do they ensure data encryption?

Do they comply with GDPR and other data protection regulations?

Prioritize Communication and Collaboration:

Good communication can make or break a project. Here’s what to consider:

1. Time Zone Compatibility

Discuss overlapping work hours to ensure seamless collaboration.

2. Language Proficiency

Most Indian developers have strong English skills, but it’s still worth verifying.

3. Use of Collaboration Tools

Popular tools like Slack, Zoom, and Jira streamline communication and project management.

Understand Their Development Process:

Knowing how the team works ensures that there are no surprises during the project.

1. Agile Development

Agile teams work in sprints, delivering small, functional pieces of the app at a time.

2. Testing and Quality Assurance

Regular testing minimizes bugs and ensures a smooth user experience.

Ask about their QA practices.

3. Post-Launch Support

Does the team offer updates and maintenance after the app is live?

Protect Your Data and Intellectual Property:

When working with an offshore team, safeguarding your ideas and data is crucial.

1. Non-Disclosure Agreement (NDA)

Insist on an NDA to protect your app idea from being shared or reused.

2. Data Security

Ensure the company complies with laws like GDPR.

Ask about their data storage and encryption practices.

3. Intellectual Property Rights

Make sure you own the app’s code, designs, and other assets.

Compare Costs and Contracts:

Cost is often a deciding factor, but it’s essential to understand what you’re paying for.

1. Pricing Models

Fixed Price: Best for projects with clearly defined requirements.

Hourly Rate: Flexible for projects with evolving needs.

2. Hidden Costs

Clarify whether additional charges apply for revisions, extra features, or extended timelines.

3. Contract Terms

Ensure deadlines, deliverables, and post-launch support are clearly outlined.

Conduct Interviews and Assess Cultural Fit:

Meeting the team gives you valuable insight into how they work.

1. Interview Developers

Ask about their experience, approach to problem-solving, and favorite projects.

2. Test Their Skills

Consider giving a small trial project to evaluate their capabilities.

3. Assess Work Ethic and Values

Make sure their work culture aligns with your expectations.

Final Steps: Making Your Decision

After gathering all the information, here’s how to decide:

Compare portfolios, reviews, and pricing.

Trust your instincts on communication and professionalism.

Start small with a pilot project if you’re unsure.

Conclusion:

Hiring dedicated app developers in India offers advantages like a highly skilled talent pool, cost savings of up to 60%, and a proven track record of delivering quality apps. With strong technical expertise and efficient communication, Indian developers are ideal for businesses looking for reliable and budget-friendly solutions.

Ready to turn your app idea into reality? At iQlance, we help businesses of all sizes hire dedicated app developers in India who deliver top-notch results. Contact us today to get started!

[technothinks]

“Unleashing the Power of SaaS: A Guide to Successful App Development”

In today’s digital landscape, Software as a Service (SaaS) has emerged as a transformative force, revolutionizing how businesses and consumers access, use, and pay for software applications. With the global SaaS market projected to reach $266.4 billion by 2025 (according to Grand View Research), it’s evident that the demand for innovative SaaS solutions is skyrocketing. If you’re looking to capitalize on this growing trend by developing your own SaaS application, you’ve come to the right place. In this guide, we’ll explore the ins and outs of SaaS app development, uncovering key strategies for success.

Understanding SaaS: The Basics

Before diving into the development process, it’s crucial to grasp the fundamentals of SaaS. At its core, SaaS involves delivering software applications over the internet on a subscription basis. Unlike traditional software models that require installation on individual devices, SaaS applications are centrally hosted and accessed through web browsers, making them accessible from anywhere with an internet connection. This model offers several advantages, including scalability, cost-effectiveness, and seamless updates.

Identifying Your Niche and Target Audience

The first step in SaaS app development is identifying your niche and target audience. Conduct thorough market research to identify pain points and gaps in existing solutions within your chosen industry. By understanding the needs and preferences of your target demographic, you can tailor your SaaS application to offer unique value propositions and stand out in a crowded marketplace.

Planning and Prototyping

Once you’ve identified your target market, it’s time to start planning and prototyping your SaaS application. Collaborate with your development team to create a comprehensive roadmap that outlines the features, functionality, and user experience of your application. Utilize wireframing and prototyping tools to visualize your ideas and gather feedback from stakeholders early in the development process. This iterative approach will help ensure that your SaaS application meets the needs of your target audience and aligns with your business objectives.

Development and Deployment

With a solid plan in place, it’s time to roll up your sleeves and start developing your SaaS application. Whether you choose to build your application in-house or outsource development to a third-party vendor, it’s essential to prioritize scalability, security, and usability throughout the development lifecycle. Leverage modern development frameworks and technologies to streamline the development process and deliver a high-quality product that exceeds customer expectations.

Testing and Quality Assurance

Before launching your SaaS application to the public, it’s crucial to conduct rigorous testing and quality assurance to identify and address any bugs or issues. Implement automated testing tools and methodologies to streamline the testing process and ensure the reliability and performance of your application across various devices and platforms. Additionally, solicit feedback from beta testers and early adopters to identify areas for improvement and refine your SaaS application prior to launch.

Launch and Post-launch Strategies

Once your SaaS application has passed the testing phase, it’s time to launch it to the public and start acquiring customers. Develop a comprehensive marketing and promotional strategy to generate buzz and attract users to your application. Leverage digital marketing channels such as social media, content marketing, and search engine optimization to reach your target audience and drive user engagement. Additionally, offer incentives such as free trials or discounted pricing to encourage sign-ups and incentivize conversions.

Conclusion

In conclusion, SaaS app development offers immense opportunities for innovation, growth, and profitability in today’s digital economy. By understanding the fundamentals of SaaS, identifying your niche and target audience, planning and prototyping your application, and following best practices throughout the development lifecycle, you can create a successful SaaS application that delights users and drives business success. With the right strategy and execution, the sky’s the limit for your SaaS venture.

Read Full Blog or Article : Unleashing The Power Of SaaS: A Guide To Successful App Development - Technothinksup Solutions LLC (technothinksupllc.com)

[technosoftwares-123]

The Practical Guide to Becoming a Professional Web Developer in 2025

Introduction

There­'s a big need for seasone­d web develope­rs in today's internet-driven age­. Businesses are he­avily counting on their internet appe­arance; as a result, website­s should be user-friendly, good-looking, and work we­ll. There has never been a better time than nowadays to start exploring a web development occupation. You will learn all you require to work as a professional web developer in 2025 from this exhaustive book.

Understanding the Landscape of Website Development Services

Jumping right in, a web de­veloper's role re­quires clarification. But, first, we should understand the­ web developme­nt field's overall scope. It's sizable­ and includes areas like we­b design, front-end deve­lopment, back-end deve­lopment, and full-stack developme­nt. Each area carries its unique skills and unde­rstanding.

Getting Started: Learning the Basics

So you want to be a we­b developer? Ste­p one, know the basics of web de­velopment. Important programming languages like­ HTML, CSS, and JavaScript are a must. They're the­ building blocks of web developme­nt, crucial for crafting lively, interactive we­bsites.

After le­arning the basics, you can dig deepe­r. Topics like responsive we­b design, web accessibility, and browse­r compatibility are next. These­ skills let you build websites that look good and work we­ll for all users.

Specializing in a Niche

With time and practice­ in web building, you might pick a specific field. Pe­rhaps you'll love building online stores, or mobile­ apps, or even managing content syste­ms. Reaching for a niche lets you sharpe­n your skills and tech knowledge. It he­lps you stand out to job recruiters or people­ who want to hire you.

Building Your Portfolio

Building a solid portfolio is a vital step to be­come a professional web de­veloper. Your portfolio gathers up your pre­vious work. It's made up of sites you've de­signed and develope­d, projects you've helpe­d on, and other fitting work pieces. A we­ll-gathered portfolio lets your skills shine­. It also shows your knack for giving top-notch work to clients or bosses.

Networking and Building Relationships

To boost your tech abilitie­s, bonding with others in the web cre­ation realm is key. This could mean going to spe­cialized gatherings, being active­ in online chats and groups, or linking with fellow coders on social me­dia like LinkedIn and Twitter. Ne­tworking keeps you in the loop with the­ newest web de­velopment trends and te­ch. It might also open doors to job prospects or team proje­cts with other experts.

Conclusion

If you want to be a Professional Web Development Services in 2025, you ne­ed specific skills. You have to know the­ tech, understand the industry, and be­ good at meeting folks. Master the­ core of web deve­lopment, find a sweet spot, show your stuff, and conne­ct with people. With these­, you'll do great in this fast-moving field. Working at a tech firm, going solo, or starting your shop - the­re's no end to the chance­s in web developme­nt. It just takes determination and hard work.

Ready to be­come a pro web deve­loper? Begin your adventure­ now!

Need top-quality web de­velopment assistance? We­'re by your side. Reach out to chat about your proje­ct!

[techchristie89]

An Extensive Guide to Mobile App Development & Its Costs

With the massive demands of smartphones, almost every business today starts entering the internet sphere with custom mobile apps to expand their growth at a huge pace. Investing in mobile application development services in 2023 brings golden opportunities for modern businesses and entrepreneurs. A well-designed mobile app gives businesses the ability to stay with their customers and meet their needs.

When it comes to mobile app development cost, choosing between a full-time developers' team and a freelancer can significantly impact your project's budget. Understanding the intricacies of custom mobile app development costs is essential for making informed decisions that align with your project's goals and financial resources. In this blog, we will delve into the various factors influencing app development costs, helping you make a well-informed choice when hiring app developers. Let's dive right in.

What Is Mobile Application Development?

In this booming landscape, finding the right Android application development company is crucial for businesses aiming to tap into this lucrative market. These companies specialize in tailoring apps to ensure seamless compatibility across various Android devices, helping enterprises meet their specific needs and capitalize on the projected $20.7 billion market size by 2025, as forecasted by IndustryARC.

Application development is a long process, from planning to design and implementation, a number of steps are involved. In this ever-evolving digital landscape, a fully-featured mobile application helps you stay ahead of your competitors. Some significant benefits of developing an app for business include:

Provides more value to the potential customers

Helps to expand your brand

Boosts customer engagement level

Develops a personalized marketing channel

Offers excellent consumer insights

Mobile app development is the process of creating mobile apps that run on smartphones. These applications can be preinstalled on the device, downloaded from a mobile store, or accessed through a mobile web browser. Typically, a mobile application uses a network connection to work with remote computing resources. Thus, the process of app development involves:

Factors That Influence App Development Costs

When you’re planning to estimate the overall cost of app development, there are too many things to consider – from app complexity level to the developer’s hourly rate. Every factor plays a very significant role in figuring out the exact app development cost. Understanding these important factors will allow you to make a very cost-effective decision & help you stay on budget. Key factors include:

1. Project Complexity

The complexity level is one of the important factors that effectively influence the overall cost of app development. The project complexity depends on several factors such as app design, features & functionalities, devices & platforms, integrations, and so on. Take a look at the below table and explore the app development average cost based on the project complexity levels.

App Type

Features Included

Estimated Costs

Estimated Time

Simple Mobile App

Basic UI with Only Core Features

$25000 to $60,000

2 to 3 Months

Medium Complex App

Sophisticated Features & Functionalities

$50,000 to $100,000

3 to 6 Months

Highly Complex App

Custom UI, Advanced Features & Integrations

$100,000 to $300,000

6 to 9 Months

Looking for Application Development Services?

We help brands build custom applications with our agile app development approaches.

Talk to an Expert

2. Features and Functionalities

App features and functionalities also play a crucial role in estimating the overall cost of app development. This means, if you want to add more advanced features to your app, you need to pay more. 

Therefore, it’s recommended to focus on only the core app features at the initial stage. It helps you enhance customer experience at a very reasonable price. Below table will help you give a basic idea about the feature-wise cost of making mobile apps.

App Features

App Functions

Estimated Time

Average Costs

User Login

Login feature with social media

Login feature with email address

Forgot password

Log out option

30 to 42 hours

$500 to $1,000

Profile Completion

Add image & basic info

Set region/location

30 to 40 hours

$900 to $1,000

Messaging

Online or offline status

Typing status

Send documents or media files

Read or sent status

170 to 180 hours

$3,000 to $5,000

Push Notifications

Reminders & push notifications for users

25 to 32 hours

$1,000 to $1,200

Admin Panel

List of users

Delete or block user

Create new user

Edit user

70 to 90 hours

$3,500 to $4,000

Payments

Transaction history

Check balance

Add credit or debit card

Add payment gateways like Paypal, Paytm, etc.

60 to 80 hours

$2,500 to $3,000

Maps

User’s location detection

Set pickup & drop point

100 to 120 hours

$3,000 to $4,000

Calls

Audio calls

Video calls

Contact list

300 to 400 hours

$14,000 to $15,000

3. App Category

When you move from one app category to another, a number of things can change such as users, security criteria, functionalities, and so on that significantly leads to varying overall cost to hire apps developers. Here is a complete list of app-making costs based on application categories.

App Categories

Estimated Costs

Estimated Hours

Social Media Apps

$50,000 to $300,000

1,200 hours

Learning Apps

$60,000 to $225,000

900 to 1000 hours

eCommerce Apps

$50,000 to $150,000

1,200 to 1500 hours

Dating Apps

$50,000 to $350,000

1,000 to 1,400 hours

Gaming Apps

$60,000 to $250,000

1800+ hours

Web Apps

$60,000 to $300,000

1,200 to 1500 hours

Startup Apps

$40,000 to $400,000

1,600 to 1700 hours

Taxi Apps

$50,000 to $400,000

1400 to 1,600 hours

Augmented Reality (AR) Apps

$100,000 to $250,000

1,600+ hours

Retail Apps

$50,000 to $150,000

1000 to 1200 hours

Business Apps

$50,000 to $200,000

1200 to 1400 hours

Video streaming Apps

$80,000 to $300,000

1400 to 1,600 hours

Restaurant Apps

$40,000 to $150,000

900 to 1200 hours

Food delivery Apps

$50,000 to $180,000

1000 to 1300 hours

Healthcare Apps

$55,000 to $300,000

1,200 to 1500 hours

How Much Does It Cost To Hire An Android App Developer?

Generally, the mobile app developer cost ranges from $5,000 to $30,000 yearly. However, the rate of app developers differs based on their region or location. This means if you hire an app development company in the USA, you have to pay 5 times more than hiring developers in India.

However, this rate also depends on several parameters such as app size, complexity, app category & much more. For your convenience, we have shared a complete list of region-wise developers’ hourly rates.

Developers’ Regions

Estimated Costs

North America

$35 to $80/hour

Northern Europe

$40 to $80/hour

Latin America

$30 to $70/hour

Western Europe

$35 to $70/hour

Africa

$15 to $40/hour

Middle East

$25 to $50/hour

Southeast Asia

$35 to $80/hour

Eastern Asia

$20 tp $60/hour

India

$25 to $60/hour

Benefits of Hiring A Mobile App Developer

To create a mobile app, there are two basic options open to you. You can either hire a dedicated app development team or freelance developers. Experts suggest you choose the first option as professional developers are well-trained, experienced, and have industry-proven expertise. Let’s dive into the key benefits of hiring mobile app developers:

1. Top-notch Resources

Reputable app development companies are equipped with certified and well-experienced app developers, designers & programmers who effectively utilize their vast knowledge and trending insights to create feature-rich applications for their clients. They also use the latest industry trends and technologies to meet their client’s needs and expectations.

2. Good Support System

From dedicated app developers, you can expect a strong support system. Once you hire them, you will be free from all system management headaches. The professional developers will provide you with different types of technical solutions even after app delivery. From app development to maintenance, they take all responsibilities to meet all your project needs. 

3. Effective Project Tracking

When you hire an app designer team, you have full control of your project. This is because the app developers divide the entire project into different sections & plan every task in a consistent manner. As a result, you can smoothly track the work progress & monitor updates of every segment of your app development project.

4. Vast Responsibilities

Mobile app developers not only develop an app and deliver it to the client, but they also focus on a number of tasks to keep the whole development process streamlined. Following tasks, they usually carry out:

Assist with app development lifecycle (planning, designing, testing, and support)

Build a completely operational application & check debug issues

Gather specific project requirements & propose solutions

Make user interface tests to address flaws

Focus on troubleshooting & debugging

Make an interface to improve the user experience

Consult with clients regarding new features and addition

Ensure that the application adheres to all industry standards

Recommend new mobile applications, products, and protocols

Stay updated with new market trends

Want to Hire Professional App Developers?

With top-notch app development services, we help you create a feature-rich application tailored to your business needs.

Book an Appointment

Final Words

Mobile application development has a massive scope that effectively evolves the entire business landscape. However, developing a successful mobile app highly depends on how you estimate your budget properly and what developers you hire.

If you are planning to make an app for your business but are not sure where to start and how to estimate properly, the above-mentioned tips will help you find the right ways. For more info, get in touch with professionals to get expert assistance.

[nazmulnaz]

Thinking of starting a freelancing business? Learn how to build your freelancing career step by step

The popularity of freelancing is increasing in our country as well as all over the world. According to a report published by PayPal in early 2016, the average annual income of freelancers in India is around Rs 20 lakh and 23 percent of the freelancers participating in their survey have an annual income of Rs 40 to 45 lakh. It is estimated that by 2025, the market size of Indian freelancers will be between 2,000 billion to 3,000 billion.

The biggest advantage of freelancing is that you are your own boss here. You decide for yourself who you will work with or how much you will work with. There is no duty from 10 am to 5 pm, there is no rush to the office every day, no overtime work to satisfy the boss.

But while seemingly simple and quite tempting, freelancing, like the other five businesses, has its own challenges, as well as uncertainties. However, the above statistics show that once the business is up and running, it is possible to easily earn more than many other full-time jobs in freelancing, sitting at home.

How to start working as a new freelancer, or how to move your business forward successfully? Here is a complete guide. Learn how to build your freelancing career step by step.

1. Identify your skill areas:

The first step in starting a freelancing career is to properly identify the areas of your skills. Your skills are your capital in this business, so having the right skills and training is the primary condition for success. The areas where freelancers are most in-demand are-

Graphic designing

Web development

App development

Content Writing

Translation

Virtual Assistance

Data entry

Accounting and finance support

Writing press releases and scripts

Video editing

If you have skills in more than one of these areas, then work on all those types of projects. However, do not do everything at once, you can choose two or three fields.

2. Understand the market:

It is possible to earn income only if you have the ability to meet the market demand. So after identifying the field or areas of skill, you need to understand if you are solving any problem with that skill, i.e. whether there is a suitable market for your skill. Whether companies hire freelancers based on these skills. No matter how skilled you are at a subject, you will never succeed if there is no demand in the market. As a result, your overall business plan will depend on the market.

3. Take freelancing training if necessary:

After identifying your areas of expertise, try looking at different projects based on those skills to see if your skills and experience are sufficient to complete those projects, if you think you need to learn more freelancing work then take training.

You can do any course online or take freelancing training from an established institute. Degrees and diplomas from reputed institutes increase the burden of biodata and facilitate freelancing work.

You can also hone your skills by buying freelancing learning books, watching various videos on platforms like YouTube or UDME.

4. Create a portfolio:

A smart and informative portfolio is very important in any freelancing business. On the one hand, there will be details about your educational qualifications, training, etc., as well as your work experience and samples. This portfolio needs to be updated regularly, adding a list of new notable experiences.

Nowadays it is possible to create websites for free and easily on different platforms like Weeks, Weebly, etc. However, you may not have enough material to start your own website at the very beginning, in which case you can think of creating a website after gaining some experience.

5. Determine the value of your service:

The decision of how much you will pay for your service is entirely yours, but it must be realistic. Decide how much you will value your service based on a good idea of ​​what the market value is.

It is true that you cannot put too much value in the beginning, as experience and skills increase, the value of the service should not be taken for granted. On the one hand, as you are deprived of a fair price, the overall market value also decreases.

6. Register in the online marketplace:

An easy and effective way to start working as a freelancer is to create a profile in the online marketplace. These freelancing marketplaces act as a bridge between freelancers and clients. The client posts with the details of his needs, or by contacting the freelancer directly.

In many cases, it does not cost any money to open a freelancing account or create a freelancing profile on these websites. These platforms deduct a portion of the remuneration when they get the job. In most cases, all the money is transacted through this platform, so there is a guarantee of getting money at the end of the work.

However, since these platforms deduct a portion of the fee, one should not rely solely on these websites on a long-term basis.

[gomangodigitalblog]

An Introduction to cloud services

An Introduction to cloud services

Featured Image Courtesy: https://www.esds.co.in

In this online guide, you will be getting an introduction to cloud services. This includes the conceptual understanding on what cloud computing is all about.  You will be having a look at some of the product specific applications used by industries across the world. You will also have an overall understanding on what the benefits of cloud computing are. Breaking it down step by step for you to learn and understand:

What is meant by cloud computing?

Cloud Computing refers to the process by which you can store and access programs on the internet. Instead of saving them on your computer’s hard drive. It also refers to the on-demand delivery of computer resources. Cloud computing servers can access huge volumes of data pertaining to storage, processing and retrieval.

Explore the benefits of cloud computing

Cloud computing devices help you store and access huge volumes of data in a hassle-free manner. You do not have to own your own computing data structure. Or run computer centers. You can hire access to almost anything from applications to storage. This is through hiring cloud servers.

This is one of the major advantages of using cloud computing services. Firms or companies can save on their upfront costs of owning their own computing infrastructure. This is in terms of holding huge servers and a network of interconnected computers. They just have to upload or hire a cloud computing service. This way, companies or individuals pay for what they use. They can also determine when to use it.

Cloud computing service providers immensely benefit by providing services to a wide range of customers. This way, they make their margins via significant economies of scale. Hence, cloud computing is a win-win situation for both consumers and service providers.

Types of cloud computing services you can acquire

As far as cloud computing services are concerned, you have quite a number of options to choose from.

You can buy or hire a basic cloud computing server for storing or accessing your data. Offices can hire cloud computing servers that help them work with standard office applications. High end corporates or multinational firms hire cloud computing services with a much enhanced processing power. This way, they can feed info via their natural language. Through processors, the info automatically gets translated into Business English. The cloud servers are also pioneered with Artificial Intelligence or AI mechanisms.

Examples of cloud computing

Do you want to know about some of the common applications that are supported by cloud computing servers? Then, here we go. You have Gmail offering you with cloud access to your photos. If you connect the photos stored on smartphones, you can have instant access to them via screen sharing spaces like desktops and laptops too.

Netflix relies on cloud computing services to stream its live videos online. Cloud computing is now becoming a default app that software vendors install to computers, laptops, desktops and smartphones supporting IoS and Android. This is apart from giving these devices with Wi-fi or usage of the internet. Though you have exceptional storage facilities added on, you also have a potential downside added to it. It can introduce new costs and add risks for companies using the same.

Cloud computing- significance behind its name

Cloud computing mainly relies on the service location, the hardware and the Operating System on which it is connected with. This way, it sends info, receives data packets and hands them over to consumers. The metaphor named Cloud was borrowed from network semantics.

Just as phones were connected to the internet, you have cloud computing devices, connected to services, that can provide the end-users with a cloud of stuff. In other words, you have an endless repository of data or info that is stored, accessed and retrieved. That is how the range of data storage and accessibility servers were named cloud computing services.

Future markets for cloud computing

There is a huge scope for a variety of cloud computing services. More than 1/3rd of all IT companies across the world support cloud computing. Computer overhauling is slowly transitioning itself to the cloud-computing mode.

According to Gartner, the global spending on cloud computing is expected to touch the US $ 300 billion mark. Even new businesses, like start-ups and venture share capital firms want to use cloud computing, on account of its huge data handling capacity.

Models of cloud computing

There are three main models with respect to a host of cloud computing services. These are:

Infrastructure-as-a service or IaaS

Platform-as-a service or PaaS and

Software-as-a service or SaaS.

Let us have a brief gist on what each model is all about:

Infrastructure-as-a service or IaaS

IaaS refers to the physical component of computing devices. As said before, these are hired or rented out. These include

Physical or Virtual servers

Storage devices and

Networking devices.

As you can hire or rent them, companies find this option to be a very attractive one. They hire the physical infrastructure at a nominal price. This way, one can build applications from scratch. Companies can control all elements of processing or executing, by themselves.

But one needs to have the technical know-how or knowledge to be able to orchestrate services at that level. Research specialists at Oracle have confirmed that 2/3rd of IaaS users find it easier to use and manage online infrastructure. This way, things become easier to innovate. You can also significantly cut down the time taken to develop new applications and services. Not only that, you can also cut down a sizable portion of ongoing maintenance costs.

Platform-as-a service or PaaS

Platform-as-a service or PaaS, is the next layer of cloud computing services. The underlying storage, networking and virtual servers also include tools and software, developers or data specialists, want to build their apps on. Database management systems, Operating systems, middle-ware and development tools belong to this category.

Software-as-a service or SaaS

Software-as-a service refers to the delivery of applications. This is the version of cloud computing, most people work with conveniently, on a day to day basis. The underlying hardware or operating systems have a technical know-how or expertise added to it. While SaaS is a tailor made version of application services via a web browser or an app. Even common man can work with SaaS integrated applications.

In totality, SaaS comprises a neat blend of technology, applications and system infrastructure software. Customer Relationship Management or CRM databases and Enterprise Resource Application or ERM are dominated by SaaS based cloud computing. The industry might hit a trillion mark by 2025.

You have an end to end overview on what is cloud computing, how it is used and the leveraging benefits one can acquire from the same. An introduction to cloud services has therefore been made known to you in a nutshell.

About Us

For your daily dose of technological updates get connected to Mango Digital via https://mangodigital.solutions/ For every tech hangover, there is a Mangoer. Mango Consulting is one of the leading web design & development companies in the UK. We specialize in the field of mobile app development, content writing, IT support, digital marketing at very much affordable prices.

[clarencenicholsonata]

E-commerce Mobile App Marketing Hacks to Improve Customer Engagement

If you haven’t jumped on the mobile ecommerce bandwagon yet, it’s about time you did.

By 2025, it’s estimated that over 70% of people will access the web via mobile only, so this marketing channel is going to grow even bigger.

Since the web today should strive to be mobile-first, you can go even further than making your website work well across all devices.

You can build a mobile app but if you don’t think it’s effective, here’s a fact for you: 21% of transactions at Starbucks are done via mobile app. That’s over $300 million each year. On top of that, the app helps with customer retention as it offers a loyalty program.

Ready to start marketing your mobile app?

Let's get started.

Do your Research

The path to a successful mobile app promotion campaign starts with gaining knowledge about the people you’re going to market to. Learn the demography of your audience, their pain points, and places where you can market to them effectively. This will give you an idea of where to find your audience, and how to promote your mobile app to them.

Here’s what tools you can use to do that:

Google Analytics for demographics and behavior insights

Facebook and Instagram analytics for demographic insights

Hotjar for customer surveys

Mobile App Acquisition

All the talk about the effectiveness of mobile marketing might lull you into believing that if you build it, they will come.

However, today, there are so many apps out there that user acquisition becomes a difficult task. People don’t want to get their phone cluttered with apps. You will have to put some work in convincing people to download and use your app.

A Mobile Version of Your Website

Modern marketing is all about looking for the ideal moment to capture the user’s interest. In mobile app marketing, there’s no better place to put the download link than on the mobile version of the site.

Placing a small bar fixed to the top of the screen alone will get you most of the downloads. Mention the fact the app is faster and more seamless than browsing the website on mobile. This is especially relevant for big eCommerce stores with hundreds of product pages. Here’s how eBay does it.

Use Social Media Marketing

Social media marketing, especially when done with the two giants, Instagram and Facebook, have become a top choice for marketers. 63% of users use Instagram daily, so that gives you two-thirds of a billion people to market to.

Instagram also gives you the ability to be interactive and engage your audience more. Only on social media will you see people commenting on a sponsored post.

Choosing Instagram for your app marketing campaign is a better choice since most people use it from their smartphones and will be more interested in downloading an app.

If your audience is mostly on Facebook, consider focusing your marketing campaign on mobile users. Showing mobile app ads to the desktop users is a waste of budget.

If you set your campaign’s goals on Facebook to “App Installs,” automatic placement will prioritize mobile users. You can further segment the audience by device if you want to target iPhone or Android users only.

Here are a few step-by-step guides to help you with social media marketing:

50 Amazing Social Media Marketing Ideas, Strategies & Tips

Facebook Ads Effectiveness: Myths, Misconceptions, and Mistakes

15 Powerful Instagram Marketing Secrets You'll Want to Steal

Use Email Marketing

Email marketing is great because you’re communicating with people who are genuinely interested in your products and content.

Since you’re already telling your newsletter subscribers about the new hot deals on your website, you can use this advertising channel to showcase your app.

Include the link to your app in all your emails and send out a couple of emails telling about the benefits of the app.

These emails are important to introduce your audience to the app, but since the CRT in emails is comparatively low, you have to expose your readers to it constantly.

Consider adding a link to Google Play at the bottom of every email you send.

Offer Incentives to Download

Few people will switch from the mobile version of your site to the app just because it’s faster. Most visitors of your website are not loyal to the brand, so there’s just no incentive for them to invest 20MB of storage space on their device.

What you have to do is give them the incentive to do it.

The easiest way to facilitate that is to offer a discount to anyone who downloads the app. Don’t stop there. Create a set of unique offers that will only be accessible to app users and talk about that in the ad.

Stating app users will get push notifications first whenever you start a sale will help to attract thrifty shoppers.

Feature an Intro Video

Whether you’re offering to download the app from Google Play directly, or from your website, consider creating a short video to introduce it. It should be short and to the point, even a minute would be enough to tell the audience about the benefits of your app.

Make it catchy, explain everything about the benefits of your app, show people using it, and leave a call to action in the end. It’s a simple formula that will make video a powerful marketing tool in your arsenal.

Make Downloading and Authentication Easy

Most people who would download your app have their phones already cluttered with apps. They won’t download another if it’s too hard to do so.

If you make them go through extensive Know Your Customer procedures before the download, many people will drop the process long before finishing it.

The same goes for authentication inside of the app. If you use both email and phone number verification, with some other security features on top, uses will just delete your app. Make it as simple as possible.

The best way to make authentication fast and effortless is by implementing social media authentication. Google, Apple 2FA, or Facebook login buttons will do just right.

Mobile app retention

You can offer discounts all you want, but that’s only going to attract people for one-time usage, after customers will delete the app and go about their day. Here’s how to make sure more people are still using your app after the first purchase:

Ask for Feedback

How do you know if your app is working well and providing benefits to the users? You ask them directly. Ask for feedback by irregular popups, and you’ll have the opportunity to improve the app.

Don’t be afraid when you get negative reviews on Google Play. Each negative review is a possibility to create a better, more helpful app, and drive more sales as a result.

Work on incentivizing people to leave good reviews, and your total score is going to be decent. You can later use the positive reviews in advertising to leverage social proof.

Create Value

People who come for a discount, stay for the value. If your app is just a copy of the mobile version of your site, it’s not going to compel many people to stay. This is why you have to create the app with value in mind.

Scanning barcodes from the receipts can be a great feature for the app if your company has physical stores. When a user scans the barcode, they get loyalty points, a cashback or a discount for the next purchase.

You can also add a feature that is simply not possible when users view your website from the desktop. This is what made James Rupert, Head of Development at Cake HR Company, add the ability to process receipts via photos. The number of downloads skyrocketed when that was implemented.

Your value proposition may not be as elaborate as these examples. Even telling app subscribers about discounts first will make many people stay.

Push Notifications on Your App

While a mobile app is an easier and faster way to shop at your ecommerce store, it’s also a great way to communicate with users.

Offer to show push notifications tipping users on the latest releases and discounts, and you’ll stay in touch for a long time. It’s actually a better channel than email marketing because the average engagement rate of push notifications is 21%.

Notify Users Through Other Channels

It may take some time to convince your customers to use the app consistently. After all, 40% of app downloads are reinstalls. Keep reminding your audience about the app, and users will stick with it after deleting and reinstalling it a couple of times.

Get In-App Referrals

What’s the easiest way to get new users of your mobile app? Add the referral feature. Issue gifts or discounts to people when they refer a friend to use the app and each user you’ve already attracted may bring you anywhere from one to five new users.

If the price of the gifts you’re issuing is smaller than your typical CPA, it’s a bargain.

Have Reliable Mobile App Speed

Keeping the quality of the app consistently better than the mobile version of the site safeguards its popularity. Here’s what Jesse Omelyi who runs AVG Secure VPN has to say about it: “Apps, like websites, need a hosting to work with backend queries. Choosing a good hosting with decent bandwidth and a CDN helps both your website and the app perform well.”

Do this step beforehand, and you will not have to struggle with the technical issues after the app is launched.

Wrap up

Convincing users to download and use your app is not an easy thing to do. But it’s far from impossible.

Start with researching your audience to know what appeals to them. Introduce multi-channel acquisition offering your app on the mobile version of the website, on social media, and to your newsletter subscribers. Give a good reason to download and make the process easy.

Your work won’t be done just yet. User retention is just as hard as acquisition, but it’s much cheaper. Provide plenty of reasons to keep on using the app by creating value for your customers. In the end, the payout is totally worth it.

About the Author

Connie is a chief content writer, guest contributor and enthusiastic blogger who helps B2B companies reach their audiences more effectively. With an emphasis on organic traffic and conversion, she takes big ideas and turns them into highly practical content that keeps readers hooked.

from RSSMix.com Mix ID 8230801 https://ift.tt/2MWx7Ec via IFTTT

[localwebsetupuk]

Hotel digital transformation can help overcome the impact of COVID-19

Digital transformation is one of the most reliable ways to enhance customer experience and drive industry growth. And a service industry like hospitality needs to focus on ways to attract and retain more customers with their improved solutions.

COVID-19 has turned many industries upside down, and one of the most affected hospitality business. While many independent hotels got shut down, on the other hand, hotel chains suspended the inauguration of their upcoming hotel projects. But now, the world has started breathing with the current pandemic.

Travel is resuming, and the hotel industry is innovating to overcome losses. When the American Hotel & Lodging Association (AHLA) introduced the Stay safe guidelines, they suggested reducing direct contact with the use of new technologies.

Digital technology has played a prominent role for the benefit of hotels in past years, and the hotel industry has evolved evidently to offer unique experiences to its customers. While many hotels are leveraging digital transformation technology to welcome guests, several hotel chains are still in the early stage of adopting and implementing technology.

So let’s go ahead and see how hotel chains can implement digital transformation in the booking process, loyalty program management, room service, etc to help hotels innovate and reduce physical touchpoints with their guests without compromising on user experience.

Internet of Things (IoT)

The installed base of the current Internet of Things connected devices is forecast to reach 21.5 billion units by 2025. Hotels can adopt IoT in many ways:

Self Check-in: Letting customers self-check-in adds value to a great first impression. It reduces wait time and gives control to the customer. With the use of a mobile app, customers can have immediate access to the guest room. Mobile can also enable guests to have access to any vital information and allow them to request and update their requirements.

Digital key card: Keyless Entry Systems can facilitate a seamless stay experience. Offering guests an electronic key card on mobile devices is one of the smartest ways of saving time and money and ensuring security. It also helps the hotel to collect data on room preferences and enhance the guest experience in the future.

Smart and personalized rooms: IoT enables the guests to manage room amenities on their mobile apps. Lighting preferences, thermostat settings, media sets, or even integrating voice recognition, everything can provide, strong control to guests. A mobile can act like a remote to also manage window shades, and the lock system offering home-like comfort and experience.

AR/VR

When mobile apps like Pokemon Go went viral, every industry tried leveraging the potential possibilities to step up customer engagement through AR and VR. A few years ago, Marriot enabled it’s guests to travel far from their hotel rooms using Marriott VR Postcards. You too can make travel more seamless for your guests.

Virtual Reality: It is the best discovery that allows guests to take a tour of the property without leaving their house. Brochures are now outdated. No traveler is up for carrying papers with them. Therefore, sharing a complete tour of hotel rooms and hotel services like spas and shopping arcade will build trust and comfort for travelers.

Augmented Reality: AR can further make guests experience things and places alive. With the use of a smartphone, a user can know his exact location, explore historical places, nearby restaurants, view hotel services, and so many things that are far beyond our imaginations. With the adoption of AR and VR, Airbnb recently took their customer experience to a whole new different level. Hotels can also advance it’s AR features by introducing an interactive map that provides guests with more useful information.

Mobile apps

Mobile is the most convenient way to communicate seamlessly with your guests. It offers a wide range of possibilities to improve the customer experience.

Booking: It is the quickest way for travelers to book hotels with a mobile app with just a tap.

Communication: With the use of a mobile app, guests can easily communicate with the staff. Moreover, the staff can respond to the guest’s requests and update them on any required information. Apps can also help to send in-app notifications and encourage guests to use hotel services.

Customer loyalty program: Mobile apps are an excellent way to reward guests for every service they use. It keeps them engaged and helps to boost a long term relationship.

Staff productivity: Hotel staff can get more organized by managing their tasks through a mobile app. Managers can stay informed about the staff capacity and their day’s job so they can smartly manage their responsibilities and advance productivity.

Artificial Intelligence (AI)

For the service industry, Artificial Intelligence (AI) development is perhaps one of the best ways to improve the customer experience.

Chatbots: Chatbots development, powered by AI, can respond to guest’s questions, saving up the staff’s time. Not just this. Hotel chatbots analyze the data received from different sources like guests’ shopping history, spa or salon usage, saved payment methods, food choices, and other actions taken by guests while interacting with a hotel app. And this data can further offer a personalized experience. From a simple task of booking to acting as a ‘digital concierge’ to guests while they are at the hotel, chatbots can make guests way too comfortable and satisfied.

Data and Analytics

Data: With digital transformations like IoT integrations, mobile applications, there is a constant flow of data. Data is crucial in the hotel business to retain guests. Many hotels collect and use customer data to determine their preferences, what they like, and what they don’t. The process of data collection can benefit hotels to come up with new features or ideas to attract more and more guests based on their behavior.

Analytics: Through analytics of the data, hotels can identify key factors that help in providing a high-quality customer experience. Analytics can also help identify the guests who are likely to return frequently and guests who are likely to spend more on upgrades and purchasing other amenities from the hotel. The hotel will be able to make smart decisions focussing and improvising their primary areas of business and continue to offer high value to its guests.

Final Words

Digital transformation is already here, and many hotels in the industry are now adopting it to upgrade their services. In the coming years, hotels that don’t adopt technology in their business might go outdated. Summarising the above points let us highlight some of the biggest advantages to hotels with the use of digital transformation.

Reduce wait time

Saves time and money

Make communication smoother and improve relationship building

Hotels get to know their customers

Improvement in business performance

A high rate of repeat customers

So, it’s time for you to make your hotel smart and lift your business post-COVID 19.

ABOUT US

WHO WE ARE?

We are a UK (London) based internet company managing projects all across the United Kingdom. With over 15 years combined experience and a team of 50+ web professionals on hand to assist with our projects your business is in the right hands

what we do?

Local Web Setup will help you build your online brand and guide you in the right direction to organically grow your business. We work remotely with our customers so no matter where you are we can still help your business. We offer Bespoke Website Design, CRM Web Applications, SEO, Social Media, Logos and a UK Support Team.

social media setup

We are a  full service SEO agency . Our social media experts can help you establish your business objectives, identify your target audience, create engaging and share-worthy content and finally integrate your social media with all other aspects of your online presence.

logo Design

GET YOUR CUSTOM LOGO DESIGNED BY OUR PROFESSIONAL LOGO DESIGNERS A Logo is the eye of your branding make it stand out and match your business brand and creates a long-lasting impact on the stakeholders and general audience We will quote you depending on your business needs we wont charge you for more than you need.

Credit & Source – https://www.techaheadcorp.com/blog/hotel-digital-transformation/

[itswallstreetpr]

The Digital Rights Boom as an Investment Theme to Watch in 2020 (KODK, ADBE, IMTL, SSTK, BABA)

The U.S. Digital Rights Management market is expected to show sustainable growth over coming years. This is an underappreciated niche, but it could pay to start focusing here. In terms of revenue, the U.S. market stood at $291.5 million in 2016 and is anticipated to reach just shy of $1.5 billion by 2025, which represents a massive CAGR of 19.9% over this period. That said, it ties into many themes of intellectual property in an age where the lines are continually blurred. We look here at five stocks set to define this emerging game: Eastman Kodak Company (NYSE:KODK), Adobe Inc (NASDAQ:ADBE), Image Protect Inc (OTCMKTS:IMTL), Shutterstock Inc (NYSE:SSTK), and Alibaba Group Holding Ltd (NYSE:BABA).   Eastman Kodak Company (NYSE:KODK) is an interesting player in the image space. In many ways, it may be the original “image” market stock. The company provides hardware, software, consumables, and services to customers in the graphic arts, commercial print, publishing, electronic displays, entertainment and commercial films, and consumer products markets worldwide. The company operates in six segments: Print Systems, Enterprise Inkjet Systems, Software and Solutions, Consumer and Film, Advanced Materials and 3D Printing Technology, and Eastman Business Park. It offers digital offset plate and computer-to-plate imaging, and electro photographic printing solutions; production press systems, consumables, and inkjet components and services; and a suite of software solutions for print production workflow, as well as business process outsourcing services, scan and capture solutions, records conversion services, workflow solutions, content management, and print and managed media services. The company also consumer inkjet printers, and specialty inks and dispersions; industrial film and chemicals; and motion picture films, as well as licenses Kodak brand to third parties for a range of products, including batteries, digital and instant print cameras, camera accessories, printers, and LED lighting products. In addition, it offers intellectual property licensing solutions; and leases technology center and industrial complex. The company sells its products and services through third party resellers and distributors, as well as directly and indirectly to enterprise accounts and customers. If you're long this stock, then you're liking how the stock has responded in recent action. KODK shares have been moving higher over the past week overall, pushing about 6% to the upside on above average trading volume. Eastman Kodak Company (NYSE:KODK) managed to rope in revenues totaling $315M in overall sales during the company's most recently reported quarterly financial data -- a figure that represents a rate of top line growth of -13.9%, as compared to year-ago data in comparable terms. In addition, the company is battling some balance sheet hurdles, with cash levels struggling to keep up with current liabilities ($243M against $371M, respectively).   Adobe Inc (NASDAQ:ADBE) is a leading diversified cloud player that plays a central role in the evolution of the online digital image marketplace. Its Digital Media segment provides tools and solutions that enable individuals, small and medium businesses, and enterprises to create, publish, promote, and monetize their digital content. Its flagship product is Creative Cloud, a subscription service that allows customers to download and install the latest versions of its creative products. This segment serves traditional content creators, Web application developers, and digital media professionals, as well as their management in marketing departments and agencies, companies, and publishers. The company's Digital Marketing segment offers solutions for how digital advertising and marketing are created, managed, executed, measured, and optimized. This segment provides analytics, social marketing, targeting, media optimization, digital experience management, cross-channel campaign management, audience management, and video delivery and monetization solutions to digital marketers, advertisers, publishers, merchandisers, Web analysts, chief marketing officers, chief information officers, and chief revenue officers. Its Print and Publishing segment offers products and services, such as e-learning solutions, technical document publishing, Web application development, and high-end printing, as well as publishing needs of technical and business, and original equipment manufacturers (OEMs) printing businesses. The company markets and licenses its products and services directly to enterprise customers through its sales force, as well as to end-users through app stores and through its Website at adobe.com. It also distributes products and services through a network of distributors, value-added resellers, systems integrators, independent software vendors, retailers, and OEMs. ADBE shares haven't really done much of anything over the past week, with the stock logging virtually no net movement over that period. ADBE shares have been relatively flat over the past month of action, with very little net movement during that period. Given the risk aversion we have seen in the large cap tech space, this is actually perhaps something of a victory. Adobe Inc (NASDAQ:ADBE) pulled in sales of $2.8B in its last reported quarterly financials, representing top line growth of 24.1%. In addition, the company is battling some balance sheet hurdles, with cash levels struggling to keep up with current liabilities ($3.7B against $7.8B, respectively).   Image Protect Inc (OTCMKTS:IMTL) is a more speculative name to include here. But it’s worth a strong look given the developing story in place according to the company’s recent releases. The key here is IMTL’s “Fotofy Image Marketplace”, which represents nothing other than perhaps the most interesting solution in the world right now to the problem of image rights infringement. The company is working to drive traction with an in-image ad platform that creates a confluence of satisfaction among image owners and image users. The result is a new “third way” solution to resolving the inherent tension that has been so problematic for copyright enforcers in the digital image market since the birth of the internet. The company just announced that it has engaged leading digital advertising consultancy firm, Kubient (Kubient.com), to help build, implement, launch, and test the Fotofy programmatic advertising revenue model. In the process, Kubient will help to create ads, engage brands, and assist in generating traffic for the Fotofy ad network. Image Protect CEO, Lawrence Adams, commented, “Kubient has the experience and capability to step in and guide us during this critical stage of the process as we turn Fotofy’s enormous potential into revenue growth. Perhaps most importantly, we are fortunate to be at this stage well ahead of schedule. While we aren’t expecting huge sales growth right away, this move will establish a base and a functional model from which we can dramatically scale up throughout 2020, when we anticipate substantial top-line growth.” The company also let on that it is in talks with several external digital image websites as it works to expand the scope of the Fotofy model. Adams continued, “We are also building something we have started to call ‘the YouTube of Images’, which could be the most exciting part of this whole process. Early indications suggests this is a huge source of potential excitement, and we will have more details on it soon. We hope to have something more concrete in the next few weeks to share with our stakeholders… I want our shareholders to know that this is the beginning of the end of dilutive fundraising as we set in place the foundation of a strong revenue model,” Adams concluded. “I have been buying the stock in the open market not because I thought it would move the market, but to show my commitment to the long-term promise of Image Protect and the Fotofy strategy, and to align myself with our shareholders at this defining moment in the Company’s history.” The overall picture is something that could be quite special, particularly given the extremely cheap bargain pricing of shares at present. If and when this story starts to click in a bigger way, the upside could be powerful, so it’s worth having on the radar.   Shutterstock Inc (NYSE:SSTK) is another key player in the space. The company provides digital content, and tools and services in North America, Europe, and internationally. It offers digital imagery services that include licensed photographs, vectors, illustrations, and video clips, which is used in visual communications, such as Websites, digital and print marketing materials, corporate communications, books, publications, and video content; and music services comprising music tracks and sound effects that are used to complement digital imagery. The company provides its services under the Shutterstock, Bigstock, Offset, Shutterstock Select, Shutterstock Custom, Shutterstock Editorial, and Shutterstock Music names, as well as Superior search, Application programming interface, Showcase, and Editor and Editor Pro tools to enhance workflow and project management needs, and search capabilities. It serves marketing professionals and organizations, media and broadcast companies, and small and medium-sized businesses through online platform. It will be interesting to see if the stock can break out of its recent sideways action. Over the past week, the stock is net flat, and looking for something new to spark things. The key level for SSTK is clearly pegged at the $42 area. It’s important that the stock holds above the level to keep the basing dynamic in play. Shutterstock Inc (NYSE:SSTK) pulled in sales of $161.7M in its last reported quarterly financials, representing top line growth of 3.3%. In addition, the company has a strong balance sheet, with cash levels far exceeding current liabilities ($259.1M against $228.8M).     Alibaba Group Holding Ltd - ADR (NYSE:BABA) may seem like an unusual name to throw into this mix, but the company is entangled with the digital rights universe in a number of important ways, and the stock is awfully interesting given its radical attachment to the US-China trade war theme. Shares have been held back due to the trade negotiations despite tremendous overall corporate performance. At this point, we would see any weakness opportunity. Alibaba Group Holding Ltd (NYSE:BABA) bills itself as a company that, through its subsidiaries, operates as an online and mobile commerce company in the People's Republic of China and internationally. This is Jack Ma’s Chinese version of Amazon, or so the popular understanding goes. The company operates in four segments: Core Commerce, Cloud Computing, Digital Media and Entertainment, and Innovation Initiatives and Others. It operates Taobao Marketplace, a mobile commerce destination; Tmall, a third-party platform for brands and retailers; Rural Taobao program that enables rural residents and businesses to sell agricultural products to urban consumers; 1688.com, an online wholesale marketplace; Alibaba.com, an online wholesale marketplace; AliExpress, a retail marketplace; Lazada, an e-commerce platform; and Lingshoutong, a digital sourcing platform. The company also provides pay-for-performance and display marketing services; and Taobao Ad Network and Exchange, a real-time bidding online marketing exchange in China; and digital payment and financial technology platform services. In addition, much like Amazon, it offers cloud computing services, including elastic computing, database, storage, virtualization network, large scale computing, security, and management and application services, big data analytics, a machine learning platform, and Internet of Things and other service for enterprises; and payment and escrow services; and movies, TV drama series, online dramas, variety shows, news feeds, games, literature and music, and other areas through various content platforms, as well as develops and operates mobile browsers. Further, the company provides AutoNavi, a mobile digital map, navigation, and real-time traffic information; DingTalk, a proprietary enterprise communication and collaboration platform; and Tmall Genie, an AI-powered voice assistant, which helps consumers to shop, order local services, search for information, control smart appliances, and play interactive content. Shares of the stock have powered higher over the past month, rallying roughly 11% in that time on strong overall action. Read the full article

[martechadvisor-blog]

7 Fundamentals of Mobile Programmatic Advertising

Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their mobile programmatic initiatives? We dive in.

With the rise in usage of mobile, and all marketers refocusing on a mobile-first strategy; mobile programmatic is gaining much prominence. While the basic premise of ‘programmatic’ advertising is the same -  an automated process of buying and selling of ad inventory with improved targeting and quicker, cheaper and better results – mobile programmatic advertising is different from display programmatic in some fundamental ways.

Mobile Stats

In 2018, mobile video ad spend is expected to grow 49%, to nearly $18 billion, and people around the world will watch 25% more video on phones and tablets (Zenith).

By 2019, nearly 80% of programmatic ad spend will go to mobile ads rather than desktop

InMobi

Smartphone subscriptions will reach 4 billion by 2025

About a third of consumers say their smartphone is their primary source of entertainment

Accounting for 23% of global ad spend, mobile is already the second-largest advertising medium and in 2018, mobile ad spend will grow further to a total of US$116.1 billion.

Adsquare

If you are part of the statistics (see above box) and are shifting significant amounts of your ad budgets to mobile, then keep these 7 fundamental aspects of mobile programmatic in mind:

1. In-app advertising is big in mobile

According to this Statista , an individual spends an average time of 3 to 5 hours everyday on mobile and 90% of that time is spent on apps. Which means in-app advertisements have huge potential to engage users and interact without interruption. Mobile apps form the backbone of much of the developments happening in mobile programmatic. In terms of both data and viewability, mobile apps are proving to be the best platforms for programmatic ads.

The immersive context within mobile apps provide 95% viewability to full screen ads (Chartboost report). Apart from that, mobile apps collect invaluable data like device type, location, connectivity, operating system and post install events and the information is collected through an to track conversion with precision. The prominent formats for in-app programmatic ads are mobile games, in-app creatives, video ads, interactive ads, static ads, and banners.

2. Beware of Programmatic mobile fraud

Brand safety, invalid traffic and other duplicity of content are the growing issues that need to be handled with caution. This constantly evolving threat of mobile ad fraud has got marketers thinking about how to best address the most prominent methods of mobile ad frauds are audience fraud, install & click fraud and impression fraud. According to RhythmOne, ad frauds in mobile apps are different than those happening in display/web. With mobiles, especially in apps, the nature of frauds is complicated, which makes it even more difficult to detect and trace them.

According to the company report, only 38% of fraudulent ad inventory gets blocked on mobile, and the percentage is even lower with mobile apps (only 27%) - in comparison with desktop (56%) and mobile web (56%). In the meantime, technologies to combat mobile ad fraud are evolving speedily to help marketers deal with this threat with least damage. The IAB UK launched the ads.txt in 2017 to tackle programmatic ad fraud, including for mobile.

Tim Mahlman, President of Advertising & Publisher Strategy at Oath said “Advertisers want greater transparency from their media partners. Publishers that have embraced ads.txt have taken a positive step toward delivering that. It’s a more secure way to publicly identify the platforms authorized to sell publisher inventory, limiting bad actors. And it gives advertisers a more accurate representation of media impressions and who’s selling them. For publishers that haven’t yet implemented ads.txt, they’ll ultimately get on board. They can’t afford not to as more advertisers buy based on transparency.” 

3. Mobile programmatic tapping the game-zone  

Mobile games are indeed the game changers for programmatic ads. According to the Mobile Gaming Guidance Report by MMA Global, the audience of mobile gaming is getting larger and more engaged. The report says that more than half of US population is using mobile games with no signs of slowing down. This indicates a huge opportunity for mobile programmatic ads to reach the already engaged audience with a big impact in their overall mobile ad strategy. Marketers need to hit a fine balance of understanding and utilizing both mobile web and in-app game inventory to create meaningful experiences through standard native formats. At the same time, challenges like viewability, right context, data accessibility and measurability of performance must also be considered by marketers.

4. Understand the Mobile programmatic metrics

People interact with their mobiles in a totally different way than what they do with desktop – marketers must evaluate this shift and reassess the metrics for mobile programmatic. To define the ROI from mobile programmatic, it is imperative to have a realistic and relevant attribution model – marketers need to adopt mobile specific strategies to measure returns from mobile ads. The attribution model should ideally be in sync with customer journeys and the role of mobile in helping customers take a certain buying decision. This will aid in attaching the right budget while effectively improving customer experience. 

5. Location-based programmatic is an emerging opportunity

Smartphones are the best device for location-based advertising, and mobile programmatic has a big opportunity in this arena. Cisco forecasts that by 2020 there will be 5.5 billion mobile users (70% of the global population); which implies a colossal scope for brands and advertisers to reach customers on their smartphones based on their location. When combined with the data collected by their mobile device and customer intelligence from their own customer data platforms, the offerings can be not just unique and customized, but real-time and contextual to each moment in time. This means infinite new revenue or engagement opportunities created on-the-go, based on customer movements and needs!  Programmatic mobile advertising based on customer location can reach customers at scale with specific messages, based on their exact location. This strategy, if based on relevant data that avoids being intrusive, can help with last-mile conversion at the POS and can connect the online and offline engagement for a seamless brand experience.

6. Mobile UX is different from display

People use mobiles for QUICK results. With mobiles, users are less tolerant, and it gets worse with bad mobile ads. They don’t want to be held up by ad-rolls, neither would they want your ad to cover the entire screen when all they want is the movie listings or the restaurant phone number. Don’t be that brand that annoys and distracts - ensure that the ad-size and shape of mobile ads meant for programmatic is not ruining the user experience. Insist to work with publishers who care about their audiences’ UX. Don’t use ads developed for the desktop on the mobile. Be guided by user preferences - a host of brands are developing 6 second ads exclusively for mobile as the age-old 30 second TV spot just doesn’t work on mobile. Remember, the ads are not what users open the mobile for – the moment your ad pops up covering the content and slows down the loading time, not to mention use up their data bandwidth, customers will probably hate you forever!

According to John DeVin, CRO of Oath, “Because they’re glued to their devices, consumers have even higher expectations for content on mobile, whether it’s a seamless livestream of an NFL game or on-demand viewing of need-to-know news. And these expectations for quality don’t just stop with content consumption—consumers are holding advertisers to a higher standard as well. Ads must be relevant and customized yet unobtrusive, complementing the consumer’s experience and not interrupting the moment. Today the goal for brands is more focused on enhancing the viewing experience and providing consumers with a new kind of utility from their phones.”

7. Dynamic Creative Optimization

The strength of programmatic to reach customers at scale to deliver highly targeted mobile ads is unquestionable. However, everything boils down to one question – ‘has the ad created a positive impact on the viewer’s mind?’ Creative mobile ads are the winner here. Advertisers are engaging with exciting new creative opportunities to build beautiful UX with the help of Dynamic Creative Optimization tools. This enables advertisers to constantly and simultaneously produce and test several different creative options – and work with the best one making maximum impact.  DCO tools aims to create highly personalized and optimized ads keeping the customers’ specific interests, in mind.

John DeVin, CRO of Oath, added “The heightened expectations for quality content and experiences that put the user first have ushered in a new frontier of ad formats. Those that work well for users and deliver an exceptional experience will, in turn, deliver for brand marketers. Last year there was much talk about the potential impact of mobile and consumer-first formats like augmented reality, virtual reality and 360-degree video. This year, the era of innovative, interactive content has arrived. Forward-thinking brands like The Home Depot and Pottery Barn are leading the pack by putting AR technology to work in their latest campaigns and bringing their in-store experience to shoppers’ mobile devices and living rooms. But it doesn’t stop there. It’s also about testing shorter video ad lengths and full-screen vertical video on mobile devices. These immersive advertising experiences perform exceptionally well with consumers and deliver big for advertisers, too. Brand builders are taking notice. With this future-forward content more accessible than ever, expect even more brands to leverage innovative ads in the year ahead to transform the world around you into an exceptional brand content experience.”

The fast-pace evolution of mobile programmatic ad is here to stay – but of course with new additions and alterations every year, to match with the changing faces of CX and ROI. The industry is getting more mature by adopting more improved, relevant and agile standards and regulations.   Keeping these 7 fundamentals of mobile in mind will help you build a more successful mobile programmatic initiative. It boils down to a fine balance between human creativity, user experience and scientific data-based decision making – all at scale and at an affordable price to deliver messages in an efficient, effective, yet non-intrusive way.

  This article was first appeared on MarTech Advisor

[sotatekglobal]

How Is MedTech Transforming The Healthcare Industry?

Technology is changing every aspect of our lives to the better, and the healthcare industry is not the exception. A prediction has shown that technology-driven innovation holds the potential to improve the understanding of patients, enable the delivery of more convenient and personalized care, as a result, creating an annual value of between $350 billion to $410 billion by 2025. Therefore, many healthcare institutions are starting to look for a Medical Software Provider to adopt the advanced technology to their operations, which brings about benefits not only to their physicians but also to the patients as well. To know more details about how MedTech is changing the healthcare sector, don’t skip this blog!

1. Speed And Precision With AI Integration

It is no exaggeration to say that AI is a powerful tool that is reshaping Digital Healthcare Technology. Forbes even estimates that AI, which is replacing conventional labor-intensive and time-consuming processes, is expected to grow at a CAGR of 50.2% by 2025. With the ability to mine medical records, AI algorithms can carry out treatment plans, finish tasks quicker than any current doctor, and diagnose symptoms as well as diseases accurately.

For instance, some Healthcare Institutions are finding Tech Vendors to build AI-powered autonomous monitoring systems, which utilize a variety of sensors to offer monitoring capabilities. These platforms are even integrated with the APIs to share with the third-party systems, therefore, providing a comprehensive and best solution for treatment. Or a Medical AI Web Platform (a project of SotaTek), which uses NodeJS, Java, C++, Orthanc, and DCMTK technology stack, is able to collect, label, train, and test medical images from a wide range of hospitals. After the tracking process, it analyzes the images and automatically detects different kinds of diseases such as Brain Aneurysm, Spine Fracture, and Dental Cyst. Moreover, AI Technology can also mimic the regular examination steps of a doctor but result in a far faster diagnosis, for example, from 30 minutes down to 5 minutes, along with increased accuracy.

Let's take a look at Medical AI Web Platform, a MedTech project of SotaTek.

2. Personalized Treatment With Wearable MedTech

While the wearable tech industry is still relatively new, its implications are seemingly limitless. Such devices are revolutionizing the role of healthcare providers, personal well-being, and workplace productivity. Thanks to the apps connecting through IoT technology, this MedTech is improving the overall lifestyles of millions. Such wearable devices can track and collect signals, data in real-time, identify the abnormal symptoms or diseases, which then utilizes Cloud AI to send to the healthcare providers. Therefore, they can help you and take appropriate measures at the right time. Or else, you can find it easy to know more about your heart rate and other related health information without having to go to the hospital. Besides, these wearables and apps also overcome the challenges of data acquisition and analysis, thanks to the AI’s ability to analyze massive data through continuous monitoring.

3. Solutions For Surgeries And Emergency Responses

Integrating VR into the Healthcare Industry is changing the lives of both doctors and patients. VR technology could help physicians to utilize the “golden hour”, the time when effective medical intervention can mean the difference between life and death. A 5G-powered remote emergency channel linking to a command center brings the view to the doctors with VR glasses as if they were inside the ambulance. Doctors can receive data on a patient’s vital signs in real-time, such as the patient's ultrasound image, oxygen saturation, blood pressure, heart rate, and temperature. Besides, when following the situations in the ambulance, doctors can also guide the assistants there, and patients can be admitted to the hospital with their details and condition known.

Another advantage of VR implementation also lies in the chances it gives to doctors to practice the surgeries. When equipped with VR Technology, surgeons can find out some problems likely arising in surgery and try solving them in advance to have the best surgery results for their patients. By utilizing this feature, the skills of doctors also enhance and the precision and accuracy, as a result, improve as well. According to a Harvard study, VR training boosts a surgeon's performance by up to 230%.

4. Telehealth

The COVID-19 pandemic has caused businesses and organizations of many industries to embrace a distributed workforce model, and healthcare included. Besides, as a worry about the pandemic, many patients are hesitant to reach out to the hospital, making their diseases more serious day by day. Therefore, it is essential for Healthcare Providers to look for new ways to interact with non-emergency patients. Telehealth, or Virtual Healthcare, has existed to improve the efficiency of communications between clinics, physicians, and patients.

Telehealth improves the efficiency of communications between clinics, physicians and patients.

Thanks to this MedTech, doctors now find it easy to consult patients remotely, diagnose conditions, and even review X-rays and CT scans in high definition – often collaboratively with other experts in remote locations. In turn, patients also become more familiarized with remote healthcare services and telemedicine, with Ernest Young reporting that 54% of people having chronic diseases now accept remote healthcare. Not only in the efficiency and convenience for the patient experience, but Telehealth also leads to better and safer access, less wasted time, and cost reduction. It means that regardless of destinations, be it in far-flung or in rural areas, people can reach specialized doctors.  

5. Data Storage With Cloud EHRs

Cloud EHRs, which stands for Cloud-based Electronic Health Records, is the system allowing storing and accessing information related to patients and treatments. These services would eliminate the huge number of hassle paper documentations. Instead, everything is centralized in a platform, meaning that every employee and doctor can access it. This cloud-based service also offers scalability, which is easy to expand and add new users. Finally, EHR systems allow healthcare IT departments to cut costs through limited maintenance fees and zero licensing and update costs.

6. Final Thoughts About MedTech

Previously, healthcare decision-makers seemed to be hesitant to take the leap toward a digital transformation. However, many indispensable advantages that Healthcare IT brings about have gradually changed their mind. It results in deeper patient engagement, eliminating data silos, which then drives a more modern and consistent patient experience.

If you are interested in initiatives in the medical field and looking for Software Outsourcing Partners to collaborate for a collective effort, feel free to leave us a message and we'll be happy to chat. We have experience collaborating with businesses of all sizes in the healthcare industry, be it small start-ups or big corporations. With the vision to make this field more consumer-driven and technology-enabled, SotaTek, a Top Software Agency in Vietnam, is confident to provide you with the best MedTech solutions strictly in accordance with the HIPAA compliance and other regulatory requirements.