#Smart home automation System Product

[teejoin-smart-home]

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[mobicoreinfotech]

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[ai-innova7ions]

Video Autogenerated by Faceless.Video

Micro AI is revolutionizing the way we interact with technology.

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[mobiloitteptyltd]

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[keehomania]

business proposal (제안서) — kim seokjin (김석진)

✧.* 18+

a closer look reveals the hidden multitude of narcissists roaming freely across the earth. they moved through life as ordinary figures—doctors, lawyers—sharing the same vulnerability of human blood. yet, there lingered a belief in their superiority, an unspoken arrogance. among them, businessmen appeared to embody that conceit most profoundly.

kim enterprises had the value of 1.5 billion won. a leading technology firm specializing in cutting-edge ai solutions and smart home devices. founded on the principles of advancing human-technology synergy, the company designs state-of-the-art gadgets that seamlessly integrate with daily life. under the visionary leadership of kim seokjin, the president’s son, the company has gained a reputation for pushing boundaries and setting new industry standards. currently, it lies at the forefront of revolutionizing smart technology, with a diverse portfolio ranging from intelligent automation systems to next-generation personal assistants.

impressive, really. it'd have been much more impressive if he was as likeable as his company. he was a narcissist in the purest form, no matter how much he cared for the company and his employees. only because no care would amount to the kind he put into himself.

the company had been running smoothly under his care for nine years, as his father had fallen ill and was unable to sustain it on his own. he knew he was making the right decision when he deemed seokjin the next heir, the next in control. he was smart, charming, persuasive. he knew every corner and end of a business deal, how to tie the knots and when to cut off loose ends.

“kim, it’s a pleasure to finally meet you in person. i must say, kim enterprises has been on our radar for quite some time.” seokjin shook his hand firmly, returning the smile. “the pleasure is mine, james. i've been following your company’s progress closely as well. it’s impressive how you’ve carved out a niche in ai development.”

james’s eyes lit up. “thank you. we’re particularly interested in your smart home integration systems. from what i understand, your latest model has seen a significant uptick in market share.” seokjin’s smile widened, “yes, our quantum series has been a game-changer. we’ve seen a 30% increase in market penetration over the past year. the integration of adaptive ai has really resonated with consumers, allowing for a more intuitive user experience.”

james nodded, clearly pleased. “exactly. that’s why we’re keen on a partnership. our research indicates that your technology complements our upcoming product line perfectly. what terms are you envisioning for this deal?” seokjin considered the question thoughtfully. “given the scope of the integration and the potential for cross-promotion, i’d suggest a revenue-sharing model. we propose a 60-40 split in favor of kim enterprises for the first two years. this would allow us to leverage your distribution network while providing you with a substantial stake in the revenue generated.”

james raised an eyebrow, thoughtful. “that’s a fair proposition. but considering the development and marketing costs, how about adjusting the split to 50-50 initially, with a performance-based adjustment thereafter?” seokjin weighed the offer, then nodded. “i see your point. let’s compromise at 55-45, with a performance review after the first year to reassess the terms. we can draft a detailed agreement to reflect this.”

james’s expression softened into one of admiration. “agreed. your understanding of both the technology and market dynamics is impressive, kim. it’s clear you’ve put a lot of thought into this.”

seokjin’s eyes sparkled with resolve. “thank you, james. i believe in building partnerships that are beneficial for both sides. our goal is not just to expand our market presence but to also deliver exceptional value through innovative collaborations.” james raised his glass with a smile. “well said. i look forward to working with you. let’s toast to a successful partnership.”

he truly was a natural, he knew exactly what to say and how to say it. however, even if he was reluctant to admit it, he couldn't have done it on his own.

you navigated the room with a calm, poised demeanor, your sharp eyes scanning for any potential issues or tasks that needed attention. you approached seokjin with a subtle nod, a tablet in hand. he acknowledged the gesture, his eyes flickering with appreciation. “i’ve just received the finalized draft of the agreement,” you said quietly, sliding the tablet over to him. “i made sure to include the revised revenue split and the performance review clause you discussed with james.”

he glanced at the document, his expression approving. “perfect timing. you’ve captured all the necessary details. thanks for handling this so efficiently.” james, intrigued, looked at you. “i must say, it’s clear that you play a crucial role in ensuring everything runs smoothly. your attention to detail must be invaluable.”

you smiled modestly. “thank you, james. it’s my job to make sure that the priorities are met and that every aspect of our deal is thoroughly managed. it’s a pleasure to contribute to the success of our partnerships.” as you stepped back, you made a quick call to coordinate a follow-up meeting with the legal team, ensuring that all paperwork would be processed without delay. your presence was a testament to the meticulous planning that underpinned seokjin's success.

although he was the brains behind the operation, you were the one that made sure the operation was in action. you coordinated all of his appointments and travel arrangements, handled all of his phone calls, drafted all of the reports and presentations, organized all of the meetings, supported all of the projects, and so much more. you were good at your job, and you loved it.

it was one of the many reasons why that same night, in the back of seokjin's limo, he had met your words with a look of horror displayed on his face. you remained stoic as you adjusted the hem of your dress, pushing your hair past your shoulder before meeting his gaze once more. “you want to quit?” you nodded in confirmation. the question itself held more shock than intended, but he couldn't help it. your announcement had put a dent in the night. you had been his left hand for exactly nine years and, out of the blue, you had announced that you were ready to leave the company.

the city lights blurred past the windows as you sat in the back of seokjin's sleek, black limousine. the leather seats were soft beneath you, but there was tension in the air that makes you sit a little straighter, hands folded tightly in your lap. seokjin was beside you, scrolling through his phone with a practiced ease, oblivious to the storm brewing in your mind.

“it's personal,” you explained, trying to keep your tone even. “i have some matters in my life that need my full attention right now.” he stared at you, disbelief etched on his features. “after nine years? just like that?”

“i'm sorry,” you said, your heart aching with each word. “but it's something i have to do.” seokjin's jaw tightened, but he nodded curtly. “if that's your decision, i won't stand in your way.” the rest of the ride passed in heavy silence, the atmosphere between you both laden with unspoken words and shared sorrow. you could only gaze at the fleeting cars through the window, oblivious to the hurt etched into what was supposed to be his stoic expression.

that night, he found himself tossing and turning in his grand, empty bed. sleep eluded him, chased away by a persistent nightmare. in it, he saw a woman with long, black hair, her back always turned to him. no matter how much he called out and cried, she never looked back, slipping further away with each step. he woke up in a cold sweat, the image of the woman haunting him. the clock beside his bed read that it was only four o'clock. frustrated and unsettled, he spent the rest of the night staring at the ceiling, unable to shake the sense of impending loss.

the following morning, he stood in front of the mirror in his expansive bedroom, the morning light filtering through the curtains. his shirt was buttoned, but his tie lies undone around his neck. he waited, as he always did, for you. when you arrived, your expression was composed, professional. "good morning, vice chairman."

he nodded, his eyes fixed on your reflection in the mirror. “morning, secretary (y/n).” you stepped forward, deftly tying his tie with practiced hands, the sound of your name stinging more than necessary. the proximity, once a simple part of your routine, now felt charged with the weight of your impending departure.

he gazed at himself in the mirror, his ego surfacing as a way to mask his vulnerability. “do you see that? the beauty?” you glanced at the mirror, assuming he meant the sunlight casting a golden glow across the room. “yes, the sunrise is beautiful.” a faint smirk touched his lips. “no, not the sunrise. me. my aura.”

you suppressed a sigh, knowing that it was nothing but the the standard for him. “yes, very dazzling, vice chairman.” satisfied, he turned away from the mirror and straightened his suit jacket. “let's go. we have breakfast at my parents' house.”

the drive to the kim family estate was quiet, the earlier tension replaced by a heavy resignation. seokjin's family home was grand, an imposing structure surrounded by meticulously maintained gardens. inside, you were greeted by his mother, her warm smile a stark contrast to the austere demeanor of the chairman. “good morning, hyeon. (y/n), it's always a pleasure to see you.”

“good morning, mother,” seokjin replied, his tone polite yet distant. the chairman nodded at you both, his presence commanding respect. “let's eat.”

breakfast was a formal affair, the table laden with an array of traditional dishes. conversation was polite, centered around business and family matters. seokjin's parents were unaware of your decision to leave, and you caught seokjin's gaze more than once, a silent understanding passing between you. as the meal progressed, you couldn't help but feel a pang of sadness. that world, so intertwined with his, had been your life for nearly a decade. leaving it behind wouldn't be easy.

breakfast ended, and the chairman suggested that he and his son retire to the study room for a private discussion. you followed his mother to the sitting room, where she invited you to join her for tea. she was a gracious host, her demeanor warm and inviting. “how have you been, sweetheart? it feels like forever since we had a proper chat,” she said, pouring tea into delicate porcelain cups.

you smiled, taking the offered cup. “i've been well, mrs. kim. thank you.” her eyes sparkled with curiosity. “tell me, what do you think about my hyeon? he talks about you often.”

you paused, considering your words carefully. you knew she was an older lady, so you didn't question the way she misnamed him. her memory had probably grown shabby. “he's an exceptional leader, very dedicated to his work. it's been an honor to work with him.” she nodded, her smile widening. “yes, he's always been very driven. but tell me, is my son seeing anyone? he never mentions these things to me.”

you shook your head. “despite all the girls around him, he's not dating anyone.” mrs. kim's eyes widened in horror. “he's not— gay, is he?”

you stifled a laugh, shaking your head again. “no, mrs. kim, he's not. he's just very focused on his work.” she sighed in relief, placing a hand over her heart. “thank goodness. it would be wonderful for him to finally get a girlfriend. he's not getting any younger, you know.” you couldn't help but wonder at her words. the idea of him with someone else felt oddly unsettling.

in the study room, seokjin's father, chairman kim, sat behind an imposing oak desk, his expression stern. “i heard a rumor, seokjin. (y/n) is quitting?” his jaw tightened, but he met his father's gaze steadily. “it's true. but i won't let it happen.”

chairman kim raised an eyebrow. “and how do you plan to stop it?” seokjin's voice was firm. “i'll find a way to convince her to stay. she's indispensable to me.”

a moment of silence passed before chairman kim's lips twitched into a faint smile. “are you dating her?” seokjin blinked, momentarily taken aback. “no, father, i'm not.”

the chairman feigned a dramatic gasp, clutching his chest. “oh, i feel faint. my son, the great seokjin, not dating his perfect secretary.” he rolled his eyes, a rare display of exasperation. “i've seen your medical records, father. you're perfectly healthy.”

chairman kim waved a dismissive hand. “you should do your father a favor and find a wife, give us grandchildren. it's time you settled down.” seokjin sighed, the weight of his father's words lingering. he had never been in a relationship, and neither had you. it was one of the reasons you knew you had to quit. your life revolved around your work, as did his. only, you weren't satisfied with that. it wasn't that he wasn't attracted to anybody, because he was, but nothing mattered more than his craft. he felt off about women touching him, in any case. it made him anxious, and brought up memories he fought to keep hidden.

you and seokjin departed for the office, the morning sun casting long shadows across the driveway as the car pulled away from the estate. the ride was initially silent, both of you lost in thought. he finally broke the silence, “what exactly did you mean by personal matters?” his tone was careful, almost hesitant.

you turned to him, offering a small smile. “i'm looking to settle down, vice chairman. i want to get married, have children.” he fell silent, the weight of your words settling over him. the rest of the ride to the office was steeped in an unusual quiet, your declaration hanging in the air like a specter.

upon arriving at the office, he moved through the halls in a daze. his usual commanding presence seemed diminished, his mind clearly elsewhere. he entered his office, finding his younger intern already there. “good morning, vice chairman,” jungkook greeted cheerfully, his youthful energy a contrast to seokjin's subdued demeanor.

he barely acknowledged him, slumping into his chair. jungkook, sensing something was off, leaned forward with a curious smile. “you look like you've seen a ghost. what's up?” seokjin rubbed his temples, sighing. “it's secretary (l/n). she wants to quit.”

jungkook raised an eyebrow. “oh? did you try offering her a promotion, bigger pay, fewer working hours?” he nodded in response. “i did. she dismissed it all. said she wants to settle down, get married, have children.”

jungkook's eyes twinkled with mischief. “and that shocked you?” seokjin glared at him, but his grin remained unshaken. “why does it bother you so much, vice chairman? do you like her more than just a secretary?” the question lingered in the air, met with silence. his mind raced, trying to comprehend why your decision affected him so deeply. he couldn't deny the pang of jealousy at the thought of you with someone else, starting a life that didn't include him.

jungkook leaned back in his chair, crossing his arms. “maybe it's time to ask yourself why her leaving matters so much to you.” he remained quiet, lost in thought. How could marriage and a family be more important than the bond you shared with him? the realization struck him hard—perhaps it wasn't just about losing an exceptional secretary. maybe, just maybe, it was about losing you.

a knock on the door disrupted the tense silence between the two men. you entered, carrying a tray with a steaming pot of tea and three cookies on the side, exactly how seokjin liked it. the aroma of the tea briefly lightened the atmosphere. he looked up, his expression softening momentarily at the sight of you. “thank you, secretary (l/n).”

you placed the tray on the table, pouring a cup of tea for him and setting it in on his desk. “i've sent out emails looking for a future secretary. one of the primary candidates is on her way.” jungkook observed the way his face twisted with hurt at your words. despite the pain evident in his eyes, seokjin maintained his composure. “join us while we wait for her.”

you nodded, taking a seat beside the young intern. the room fell into an uncomfortable silence, broken only by the ticking of the clock. seokjin sipped his tea, the familiar taste doing little to ease his troubled mind.

a few minutes later, the door opened, and a young woman entered. she had a bright, cheerful demeanor, her eyes sparkling with enthusiasm. “hello, i'm jung keulgi. it's an honor to be here.” seokjin straightened, adopting his usual authoritative posture. “miss jung, are you ready to devote yourself to a perfect company?” she beamed. “absolutely! i'm very excited for this opportunity.”

you couldn't help but roll your eyes at the narcissistic question. “are you prepared to handle working for someone with an ego as big as the company?” keulgi sensed the underlying tension but maintained her cheerful facade. “i'm sure i'll manage.”

seokjin continued, his tone growing sharper. “will you stay devoted instead of quitting due to silly things like personal matters?” the tension in the room escalated. you snapped, unable to hold back any longer. “are you done, vice chairman?”

his eyes flashed with anger. “about as done as you are, secretary (l/n).” keulgi, clearly uncomfortable but trying to stay positive, interjected softly, “if you hire me, i'll do my best.”

seokjin didn't take his eyes off you as he replied, “you're hired.” as he turned to you, his voice was cold and demanding. “you have a month to turn her into your carbon copy. after that, do as you please.” the room fell silent once more as the weight of his words settled over you. keulgi glanced between you and him, her cheerful demeanor now tinged with apprehension.

he stood, signaling the end of the meeting. “that will be all for now. welcome to kim enterprises, miss jung.” she nodded, offering a hesitant smile. “thank you, vice chairman.”

as she left the room, you remained seated, the gravity of your situation sinking in. seokjin's harsh command echoed in your mind, a painful reminder of the rift that had formed between you. jungkook, sensing the need for a distraction, cleared his throat. “well, this is going to be interesting.”

seokjin shot him a glare. “you're dismissed, jungkook.” with a playful salute, he left the room, leaving you and him alone once more. the silence was heavy, filled with the unspoken emotions and unresolved tension. he finally broke the silence, his voice softer but still edged with hurt. “you can have the rest of the day off.”

you glanced up at him in disbelief, but you weren't willing to argue any further. all you could do was nod and bow before leaving the room. he was alone, once more. he couldn't do anything but watch as you left, gulping as if to hold himself back from calling out your name. you could train all the candidates in the world, yet it would never be the same.

you stood at your kitchen sink, washing the last of the dinner dishes as the sun set, casting a warm orange glow through the window. the evening was peaceful, the kind of tranquility you had been craving. as you dried your hands and prepared to head to bed, the sudden blare of a car horn startled you. peeking out the window, you saw seokjin standing next to his sleek black car, looking up at your house.

heart pounding with a mix of surprise and curiosity, you hurried outside. “vice chairman? is everything okay?” he shook his head, a slight smile playing on his lips. “no emergencies, secretary (l/n). i just needed to see you.” you frowned, puzzled. “at this hour? what's so urgent?”

his eyes locked onto yours, intense and searching. “are you serious about quitting to settle down?” you nodded, feeling a familiar pang of sadness. “i am. i'm ready to put all my attention on a relationship.”

his expression shifted, the gravity of your words sinking in. he took a deep breath, and then, to your astonishment, he did the unthinkable. he dropped to one knee and pulled out a small velvet box, opening it to reveal a dazzling diamond ring.

“marry me, secretary (l/n). i'm rich, handsome, and more than capable of giving you everything you want.” you stared at him, completely taken aback. his usual confidence seemed both reassuring and out of place in this moment. he continued, his voice earnest, almost pleading. “i'm perfect for you. accept my proposal.”

his words hung in the air as you tried to process what was happening. finally, you leaned in close, your face inches from his, and inhaled deeply. seokjin's heart stopped, anticipation flickering in his eyes. but instead of a kiss, you pulled back, your expression skeptical.

“are you drunk, vice chairman?” he blinked, clearly taken aback. “no, i'm sober. i'm serious.”

you laughed softly, shaking your head. “i believe you. but vice chairman, i don't want a perfect life with a perfect man. i just want to be with an ordinary guy from an ordinary family.” his face fell, his confident facade crumbling. “why not me? i'm perfect!”

you smiled, despite the annoyance of his narcissistic words clawing at your nerves, and you chose the easy way out. assuring him that he was nothing but flawless was the only way to get him to stop talking about it. “that's exactly why. you deserve someone who sees you that way, but it's not me.” the rejection hung heavy between you as you turned and walked back into your house, leaving him kneeling in the fading light.

the following day, he recounted the entire incident to jungkook, who listened with wide eyes. when he finally finished, the intern burst into laughter, unable to contain himself despite the glares from his boss.

“vice chairman, you can't just propose out of the blue like that, this isn't the eighteenth century,” jungkook said, wiping tears of laughter from his eyes.

his frown deepened, but he couldn't argue with jungkook's logic. “so, what should i have done, then?” he shrugged, still grinning. “maybe start by asking her on a date? get to know her outside of work. build a relationship first. you can't skip straight to marriage, no matter how perfect you think you are.”

the elder mulled over his words, realizing the truth in them. he had acted impulsively, driven by a fear of losing you, but dating? he was actively unfamiliar with the entire thing. in fact, he thought it was pointless. nothing but a waste of time, but if it meant stopping you from quitting, maybe it was wasting time in the best way possible.

you sat in your office, typing away at your computer, but your mind kept drifting back to the previous night. the image of your boss on one knee, his earnest proposal, and your subsequent rejection played on a loop in your head. the weight of your decision and its implications loomed large.

“hey, (y/n),” a familiar voice broke through your thoughts. you looked up to see kim namjoon, the head of finances, standing at your desk. his expression was a mix of concern and curiosity. “is it true? are you really leaving?” you offered him a kind smile and nodded. “yes, namjoon. it's true.”

the news seemed to ripple through the office. baekhyun and sooyoung, who were nearby, immediately voiced their protests. “you can't be serious!” baekhyun exclaimed, his usually cheerful demeanor clouded with disappointment. sooyoung nodded vigorously. “yeah, you've been here forever! what are we going to do without you?”

keulgi, who had been quietly observing, chimed in. “i've heard so much about your amazing work. it's going to be hard to fill your shoes.” you felt a pang of guilt but tried to reassure them with a smile on your face. “we'll all stay in touch. it's not like i'm disappearing.”

sooyoung then brightened, a mischievous glint in her eye. “how about we have a dinner after work? to welcome keulgi and to honor your nine years of hard work.” you hesitated, not wanting to make a big deal out of your departure. but keulgi's encouraging smile swayed you. “come on, it would be nice.” with a reluctant smile, you agreed.

the moment was cut short as the door to the office opened and seokjin walked in. the room fell silent, all eyes turning to him. he let the silence hang for a moment before speaking, his gaze locked onto yours. “am i invited to this dinner as well?” the tension was palpable. baekhyun hesitated before responding, glancing around at the others. “of course, vice chairman. you're welcome to join us.”

seokjin's smile was tight as he nodded. “very well. i'll see you all there.” he left the room as suddenly as he had entered, leaving your heart heavy with unspoken emotions. namjoon broke the silence, his tone light but his words carrying weight. “is it just me, or did it suddenly get cold in here?” the others murmured their agreement, exchanging glances.

“i don't know what's going on,” baekhyun said, shaking his head. “but he's been awfully on edge lately.” you remained silent, the weight of your decision and seokjin's reaction pressing heavily on your mind. the upcoming dinner promised to be an eventful one, but you couldn't shake the feeling that it would also be pivotal in the worst way possible.

you stood in front of your mirror, giving yourself a once-over. you had opted for a casual outfit, perfect for the laid-back atmosphere of the local barbeque spot where your colleagues were hosting your farewell dinner. just as you were adjusting your hair, a loud honk interrupted your thoughts. curiosity piqued, you peered out the window to see none other than seokjin, leaning against his car, looking as out of place in your neighborhood as a peacock in a flock of pigeons.

you opened the window and leaned out. “what are you doing here?” he glanced up, a smirk playing on his lips. “i'm not here to propose again, if that's what you're worried about. i'm here to pick you up.” your eyebrows shot up in surprise, “why?”

“isn't it so ordinary of me to go with my coworkers?” he replied, clearly pleased with himself. you shook your head, amusement dancing in your eyes. “yes, well done, vice chairman. give me a minute.”

you grabbed your bag and headed downstairs. as you stepped outside, you noticed his attire—an expensive suit that screamed high-end fashion. you stifled a laugh, knowing he would stand out like a sore thumb at the spot you had all agreed on. nonetheless, you entertained his gesture and got into the car. the drive was filled with light conversation, mostly about work and the upcoming transition. despite the casual nature of the evening, you could sense his effort to blend in, which you found oddly endearing. when you arrived at the restaurant, the familiar scent of grilled meat and beer wafted through the air, making seokjin's face contort in mild disgust. you chuckled at his reaction. “welcome to the real world, vice chairman.”

inside, your colleagues greeted you warmly, their eyes widening in surprise when they saw their boss. he maintained his composure, though you could see his discomfort. at the table, he attempted to take charge. “what's everyone drinking?” he asked, clearly expecting a sophisticated answer. “perhaps an old variation of whisky?”

a stunned silence fell over the group, everyone staring at him in disbelief. you nervously laughed. “they only serve beer and soju here, vice chairman.” for a moment, you expected him to bristle at the lack of his preferred drink. instead, he stifled a sigh and nodded. “beer it is, then.”

as the evening progressed, you found yourself reminiscing. it had been nine years since you first joined kim enterprises, and you vividly remembered celebrating your first day in this very spot. you were drinking beer when a younger seokjin had approached you, his demeanor confident and slightly arrogant. “do you know who i am?” he'd asked, and you'd honestly had no clue. little did you know back then just how egotistical he was.

now, years later, you watched him attempt to navigate this ordinary setting. as the night wore on, you noticed the subtle signs of him getting tipsy. his cheeks flushed, his laughter louder and more uninhibited. eventually, you decided it was time to call it a night. “i think i should take him home,” you said, standing up.

your colleagues protested, but you promised to make it up to them. they relented, and you guided a slightly unsteady seokjin to his car. the drive to his house was quiet, his head leaning back against the seat, eyes half-closed.

when you arrived, you helped him inside, supporting his weight as you guided him to his bedroom. you gently eased him onto the bed, intending to leave as soon as he was settled. but just as you were about to turn away, he grabbed your wrist, pulling you down onto the bed. you fell on top of him, your faces inches apart. his eyes, though slightly glazed, held a seriousness that made your heart race. “pretty ordinary of me to get drunk off beer, right?” he slurred, a lazy smile on his lips. your breath caught in your throat. “yes, very ordinary.”

“thank you, secretary (l/n),” he mumbled, his eyes closing. he fell asleep almost instantly, his grip on your wrist loosening. you stayed there for a moment, your heart pounding, before carefully tucking him in. you watched him for a few seconds longer, your emotions a whirlwind. finally, you tore yourself away, quietly leaving his house and heading home, your mind a jumble of thoughts and feelings you couldn't quite name.

the following morning, you arrived at the office early, keen to begin the handover process with keulgi. the usual hustle and bustle of the workplace greeted you, but today there was an undercurrent of anticipation and anxiety. it was the beginning of your final month at kim enterprises, and you wanted to ensure everything transitioned smoothly.

as you were explaining the intricacies of the office dynamics to keulgi, seokjin entered, looking visibly worse for wear. he massaged his temples, clearly nursing a headache from the previous night. you couldn't help but feel a twinge of guilt. you followed him into his office, where he promptly sank into his chair, wincing slightly.

“good morning, vice chairman,” you greeted, trying to keep your tone professional despite your concern. “morning,” he muttered, barely looking up.

despite your concern, you exited the office, re-joining keulgi in order to show her around. “so, these are the folders you'll need to keep track of—client files, project updates, and financial reports. everything is color-coded for easy access. emails are prioritized into high, medium, and low urgency. make sure to flag anything that needs immediate attention.”

she nodded, absorbing the information. “got it. and what about his schedule?” you handed her a tablet with his meticulously planned itinerary. “his schedule is very tight. make sure to coordinate with all department heads and external partners. he's very particular about his meetings being on time.”

as you continued the walkthrough, keulgi mentioned, “oh, by the way, i noticed one of the legs on his chair was falling apart, so i put it together with some cables.” your eyes widened in shock, “what kind of cables?”

“rubber cables,” she replied, confusion etched on her face at your reaction. your heart sank. without another word, you rushed into seokjin's office, your pulse racing. the sight that greeted you confirmed your worst fears. he was on the floor, shaking, his head in his hands, his entire demeanor shattered.

“vice chairman!” you cried out, rushing to his side. “i'm so sorry, she didn't know—” he didn't respond, his breathing erratic. you quickly reached for the chair and cut off the rubber cables. the moment they were gone, his shaking subsided, though his face remained pale and his expression haunted. keulgi, realizing the gravity of the situation, joined in the apologies, her voice frantic. ”i'm so sorry, vice chairman. i didn't know—“

seokjin's gaze was ice cold as he finally looked up at you, his eyes filled with a mixture of anger and something you couldn't quite place. “is this how you're carrying out your duties, secretary (l/n)?” you stood there, stunned and silent. the warmth and camaraderie of the previous night seemed like a distant memory. his words cut through you like a knife, and for the first time, you had no response.

seokjin struggled to his feet, regaining his composure with great effort. “leave,” he commanded quietly, the tension in his voice unmistakable. you and keulgi hurried out of the office, the weight of the incident heavy on your shoulders. outside, you tried to reassure her, but the shock of your boss's reaction lingered.

inside his office, he sat down once again, burying his face in his hands. he mentally cursed himself for his harsh words. his eyes fell on the rubber cables now discarded in the trash can, and a shudder ran through him. memories he'd fought to bury resurfaced, and he struggled to push them back down. the trauma, long kept at bay, clawed its way to the surface. he knew he had overreacted, and he hated himself for it. he had to apologize to you, but the thought of facing you after what had just happened seemed insurmountable. how could he explain the depth of his fear, the reason for his reaction? for now, he could only sit there, the remnants of his vulnerability on display, hoping he hadn't irrevocably damaged the fragile relationship he had with you.

he sat behind his expansive mahogany desk, its polished surface reflecting the ambient light filtering through the large, floor-to-ceiling windows of his office. the cityscape of seoul lay sprawled out behind him, but his attention was far from the view. instead, his eyes were unfocused, staring blankly at the stack of documents in front of him. his mind was elsewhere, fixated on the conversation he'd had with his intern just days ago.

jungkook, seated opposite to him with his laptop open, was discussing the final preparations for the launch of their new art gallery. the young intern's enthusiasm was palpable, his voice animated as he detailed the latest developments, the artists who had confirmed their participation, and the final touches needed for the grand opening. but despite his energetic briefing, seokjin's mind kept wandering back to a single, pivotal point in their earlier exchange.

“you can't just propose out of the blue,” jungkook had laughed, his eyes sparkling with amusement. “you need to take it slow. ask her out on a date first.”

seokjin's usually sharp mind was dulled by the weight of those words. proposing had seemed like a logical solution to him. a clear, decisive action to keep you from leaving. but now, in the wake of jungkook's advice, he realized how absurd it must have seemed. how uncharacteristically rash and desperate. the thought of asking you out on a date, a simple date, felt strangely daunting.

“vice chairman? are you listening?” jungkook's voice cut through his reverie, pulling him back to the present. he blinked, forcing his attention back to his intern. “yes, jungkook. i'm listening. the gallery—” he trailed off, struggling to find the thread of their conversation.

he raised an eyebrow, a knowing smile playing on his lips. “the gallery launch is on track. but you don't seem very interested today. is something on your mind?” he sighed in response, running a hand through his perfectly styled hair. he prided himself on his composed and unflappable demeanor, but today, he felt anything but. “it's nothing. just some personal matters, as some would say.” he couldn't bare to focus on the project at hand. no, in fact, he was ready to execute a project of his own.

the soft hum of conversation and clinking of cutlery filled the air as you and your friends settled into a cozy corner booth at a chic restaurant. the atmosphere was relaxed, with warm lighting and comfortable seating that made it perfect for a catch-up lunch. your girlfriends were animated and full of news, and you found yourself caught between genuine happiness for them and a pang of wistful longing.

one of your friends, jiho, was regaling the table with stories about her recent wedding. her eyes sparkled with joy as she described the ceremony, the heartfelt vows, and the beautiful reception. you smiled and applauded her enthusiasm, but inside, you couldn't help but feel a twinge of jealousy. the idea of finding such happiness seemed elusive, and your heart ached slightly at the thought.

“you're going to love being married,” jiho said, her voice full of contentment. "it’s just wonderful." you nodded, offering a supportive smile. “i'm so happy for you, jiho. it sounds like it was a perfect day.”

as she continued sharing details, your other friend, minji, leaned in, her eyes twinkling with a mischievous glint. “speaking of perfect days,” she began, “i have something to tell you. my husband’s friend saw your profile on social media and, well, he’s been asking about you.”

your heart skipped a beat. minji's husband had been a close friend of yours for years, but you had no idea who the friend in question was. the idea of someone from his circle showing interest was both flattering and daunting. “what’s he like?” you asked cautiously. minji grinned. “he’s a nice guy, charming and successful. i think you’d get along. how about we set up a blind date?”

you hesitated. the idea of a blind date was daunting, but the prospect of meeting someone new, especially someone vetted by friends, was appealing. you glanced at your friends' eager faces and took a deep breath. “okay, i’ll do it.” minji clapped her hands excitedly. “great! i'll set it up and let you know the details.”

just as the conversation shifted to wedding anecdotes and dating possibilities, a cheerful waitress approached your table with a friendly smile. “excuse me, ladies,” she said. “we’re conducting a survey to improve our service and, in exchange, we’d like to offer you a free appetizer. would you be interested?” your friends, always up for a little extra perk, agreed enthusiastically, and you followed suit. the waitress handed over a clipboard with a short survey and left to fetch the appetizer.

thu looked over the questions with mild curiosity. the first asked, “ideal date spot with your significant other?” the second, “ideal activities with significant other?” and the last, “ideal gift given by significant other?” you answered thoughtfully, trying to balance your idealistic dreams with the reality of your current situation. as you finished filling out the survey and handed it back to the waitress, you felt a slight nagging sense of familiarity with the tone of the questions. they seemed familiarly bosay and demanding, almost like they were trying to gauge your relationship ideals with a hint of urgency. but you brushed off the feeling, focusing instead on the excitement of the impending blind date and the lively conversation with your friends.

in the dimly lit rec room of seokjin's luxurious house, the soft clack of pool balls punctuated the otherwise quiet evening. jungkook lounged on the leather sofa, his gaze fixed on him, who was confidently taking shots at the pool table with practiced ease. the game seemed to serve as a backdrop for their conversation, but jungkook's attention was focused on the stack of papers spread out on the coffee table.

“you did what?” his voice was a mix of incredulity and disbelief as he stared at the surveys before him. the questions and answers were neatly recorded on the forms, and jungkook couldn't believe what he was seeing. seokjin, with a proud smirk, took another shot, his movements graceful and deliberate. “i paid the restaurant to hand out those surveys,” he said, a hint of satisfaction in his tone. “i wanted to see what kind of answer i'd get. and now, i need you to find the one with her name on it.”

jungkook’s eyebrows shot up in shock. “you’re seriously crazy, this is way over the top.” ignoring the incredulous glares from his elder, he picked up the stack of surveys and began sifting through them. his hands moved quickly, flipping through each paper as he muttered under his breath. “this is insane. what are you trying to accomplish?”

seokjin, meanwhile, remained focused on his game, the smirk never leaving his face. his confidence was unwavering, but jungkook could sense a trace of anxious anticipation beneath the surface. after what felt like an eternity to him, he finally spotted the survey with your name. he held it up, slightly hesitant. “here it is. this is the one.”

his eyes lit up with a mixture of excitement and triumph. he rushed over, snatching the paper from his hands with a deft movement. his gaze was fixed on the survey, and as he read through your answers, his smirk broadened into a genuine, if somewhat smug, smile.

“how childish,” he remarked aloud, his voice laced with a blend of amusement and satisfaction. he began reading your responses aloud with a playful tone. “ideal date spot: an amusement park. ideal activities: rides, very charming. ideal gift: a teddy bear.” jungkook watched, his initial skepticism replaced by bemused curiosity. “seriously? you’re actually taking this seriously?” he had never been more serious.

the call came just after you wrapped up your brief lunch with your friends, the sound of seokjin’s voice crackling through the speaker, urgent and commanding. “you need to meet me immediately,” he said, his tone brooking no argument. he gave you the coordinates, and you found yourself driving across town with a mix of curiosity and trepidation. arriving at the amusement park, you were surprised to see it eerily quiet and closed for the night. you sat on a bench near the entrance, trying to piece together what he could have possibly wanted in such an unconventional setting. the minutes ticked by slowly until seokjin finally appeared, stepping out of the darkness with his usual confident stride.

“what’s going on?” you asked, rising from the bench to meet him. “why did you bring me here?” his eyes twinkled with a secretive glint. “we’re going to be here for the night. i have a ‘free pass,’ so to speak.”

you blinked, puzzled. “a free pass? but the park is closed.” seokjin simply smiled, taking your hand and leading you towards the entrance. “just follow me.”

as you walked through the empty park, the moonlight casting long shadows across the deserted grounds, you couldn’t help but feel a mix of excitement and apprehension. he guided you to one of the rollercoasters, and despite your protests, he insisted on riding it first. the rollercoaster roared to life, and as you climbed higher and higher, your heart raced with a blend of thrill and terror. when the ride finally came to a stop, you were visibly shaken, your hands still gripping the safety bar as if it were your lifeline.

he turned to you, his face stoic but his eyes searching. “did you have fun?” you hesitated, your voice trembling. “it was fun, i guess.”

he raised an eyebrow, sensing your unease. “why do you seem so hesitant?” you sighed, feeling a bit embarrassed. “it was too scary. i wasn’t expecting it to be so intense.” he looked at you with a mixture of concern and amusement. “then why did you go on it?”

“because you asked me to,” you admitted. a smile curved his lips, and he quickly shifted gears. “alright then, let’s go on rides you want to enjoy.” your face lit up with relief and excitement. you led him towards the merry-go-round, and as the ride spun in gentle circles, you felt a wave of childhood nostalgia. you waved enthusiastically, feeling the pure joy of the moment. he watched you, his gaze softening as he took in your happiness.

the merry-go-round went around seven times, and as you disembarked, you couldn’t stop smiling. seokjin then guided you into the park’s restaurant. to your surprise, the place was completely empty.

“what’s all of this?” you asked, glancing around in awe. he shrugged casually. “i rented everything out for the night. consider it a going-away present.”

your heart fluttered at his gesture. “thank you, vice chairman.” he smiled, slicing a steak and placing it in front of you. as you dug into the meal, he glanced at you with genuine interest. “why did you enjoy the merry-go-round so much?”

you hesitated, then opened up. “it was one of my favorite rides as a child. i used to watch it from afar, because my parents never had the money to let me actually ride it.” hiw expression softened, a shadow of sadness crossing his face. “i'm sorry to hear that.”

the meal continued in a comfortable silence, broken only by the occasional clinking of cutlery. after you finished, hw told you there was one more surprise. “just be patient,” he said with a hint of mischief in his eyes. curious, you followed him outside to a spot overlooking the sea. As you waited, the crackling sound of fireworks filled the air, bursting into vibrant colors against the night sky. your eyes widened with delight as you watched the display.

“isn’t it pretty?” you asked, turning to seokjin. his gaze was fixed on you, not the fireworks. “beautiful,” he replied, his voice low and sincere.

the car ride back was filled with a charged silence. as you stared out the window, a memory of the survey and its bossy tone flashed in your mind. you turned to Seokjin, your eyes wide with realization. he looked at you with a smug smile, clearly enjoying the surprise. before you could ask more, the car pulled up to your home. he exited and opened your door, handing you a large, stuffed teddy bear from the trunk. you were overwhelmed with gratitude and, in a moment of pure joy, you hugged your boss tightly.

to your astonishment, he hugged you back, his embrace warm and reassuring. as you pulled away, both of you were so close. too close for comfort. you knew better, stopping yourself as you glanced at the time. “it’s getting late,” you said softly. he nodded, his eyes reflecting a mix of emotions. “good night. i'll see you in the morning.”

the morning sun streamed through your bedroom window, casting a gentle glow over the room as you prepared for another day at work. you had almost forgotten about the stuffed teddy bear seokjin had gifted you the night before. as you reached for it, something shifted inside its pocket. curiosity piqued, you reached in and pulled out a small, elegant box.

opening it carefully, you found a delicate silver necklace inside. the intricate design and glint of the metal took your breath away. you were momentarily stunned, not expecting such a thoughtful gift. after a moment of hesitation, you decided to keep the necklace. you slipped it into your pocket, planning to wear it later.

at the office, you settled at your desk, the necklace still weighing on your mind. as you worked, you fished it out of your pocket and admired it, the silver catching the light. unbeknownst to you, he was watching from his office across the hall. his gaze softened as he observed you, a small, admiring smile on his lips. the sight of you, glowing with a mix of wonder and appreciation, made him think how gorgeous you were.

you finished adjusting the necklace around your neck, and as you headed to the bathroom, your phone rang. it was minji, her voice excited and insistent. “hey, i was just wondering if you’re still up for that blind date with my friend today? i know it’s short notice, but he’s really looking forward to it!”

it took a moment for the reminder to hit you. the blind date slipped your mind amidst the whirlwind of yesterday’s events. you agreed, albeit with some reluctance. “sure, i’ll meet him. just let me know the details.” as you entered the bathroom, keulgi emerged from a stall behind you, startling you. she had apparently overheard your conversation.

“are you going on a date?” she asked, her voice filled with surprise and curiosity. caught off guard, you nodded, glancing around to make sure no one else was within earshot. “yes, but please keep it quiet.” keulgi, ever enthusiastic, promised to keep it to herself. however, her enthusiasm got the better of her. as soon as you left the bathroom, she couldn't resist sharing the news with the rest of the office.

when you returned to your desk, the atmosphere in the office had noticeably shifted. colleagues whispered excitedly and shot you curious glances. the office buzzed with the news of your impending date. seokjin, who had been outside his office listening to the commotion, seethed with jealousy. his earlier soft smile had vanished, replaced by a scowl that betrayed his irritation. he paced back and forth, trying to control his frustration.

the excitement and chatter from your colleagues did nothing to ease his anger. his mind raced with thoughts of the date and the implications of your newfound interest. he couldn’t shake the feeling of possessiveness that gnawed at him, and the thought of someone else taking you out only fueled his frustration. the more he listened to the enthusiastic reactions of his staff, the more he felt his grip on his emotions slipping. he knew he needed to act, but he was caught between his pride and the undeniable feelings he had been trying to cast away.

the date began at a quaint, upscale café, where you met your blind date, taehyun. he greeted you with a polite smile and an amiable demeanor. as you made small talk, discussing interests and hobbies, taehyun seemed genuinely pleasant, though his compliments caught you off guard. “you look absolutely gorgeous tonight,” he said with a warm smile.

you blushed slightly, feeling a mix of embarrassment and surprise. “thank you,” you replied, attempting to refocus the conversation. as you chatted, you noticed that his tie was hanging loose and uneven. it irked you more than you expected, and you reached over to fix it, hoping to tidy up his appearance. he watched with a smile as you deftly adjusted the tie, clearly appreciative of the attention to detail.

just as you were about to continue the conversation, a loud, urgent yell interrupted the moment. “secretary (l/n)!”

you and taehyun both turned to see seokjin striding toward your table, his expression stormy and his eyes locked onto you with barely concealed anger. your heart skipped a beat at the sight of him. “vice chairman?” you asked, confusion mingling with concern. “what’s going on?”

he stopped in front of your table, his demeanor tense. “i need to see you urgently,” he said, his voice firm and unwavering. you glanced at taehyun, apologetic. “i’m so sorry, it seems to be an emergency.”

you followed him outside, where he led you to his waiting car. the drive began in silence, the air thick with unspoken tension. the car came to a sudden stop in the middle of the road, and you turned to seokjin, your anxiety growing. “what’s the matter?” you asked, trying to keep your voice calm despite the unease you felt.

his gaze was cold, his usual confident demeanor replaced by a stern, almost menacing composure. “never do that again,” he said, his voice carrying a tone of finality.

you frowned, confusion clouding your expression. “what do you mean? what did i do?” his eyes locked onto yours with intensity. “never let me see you with another man like that again.”

you didn’t respond immediately, and his jaw clenched as he seemed to wrestle with his emotions. finally, he added, “i don’t want to see you with anyone else. it’s not something i'm willing to accept.” the confession left you stunned. you stared at him, a mixture of surprise and realization dawning on you. the implications of his words were clear, and the protectiveness in his tone was undeniable. the car ride continued in silence, with the weight of his words lingering between you.

back at home, you went through your evening routine, attending to various tasks around the house. the day's events had left you both physically and emotionally drained. you found solace in a small ritual that had been a comforting presence throughout your life—your diary. sitting down at your desk, you pulled out the well-worn book, its pages filled with a mixture of memories, dreams, and sketches. as you flipped through the pages, you came across a series of drawings. they depicted a younger you and a boy, playing and laughing together. the accompanying writing read, “i miss you, brother.” the words tugged at your heart, and you felt a pang of sadness.

the drawings were a testament to a bond that had once been a central part of your life. as you closed the diary and set it aside, you felt the ache of missing something—or someone—important. the day’s events had stirred up memories you weren’t quite ready to confront.

later that night, as you drifted off to sleep, the familiar haze of dreams enveloped you. in your dream, you found yourself in a dimly lit basement, a place filled with shadows and echoes of the past. the little boy from your diary appeared, standing before you with a stern expression. you felt tears streaming down your cheeks, overwhelmed by a mixture of regret and longing. the boy began to scold you, his voice echoing with an authority that seemed to pierce through your sorrow. despite the scolding, you felt a deep sense of gratitude.

“thank you, kim soo—seo—” you started, trying to recall his name. but before you could finish, the boy cut you off with a tsk. “no, stupid. my name is kim seo—” the name was just on the tip of your tongue, but you couldn’t quite grasp it. the dream began to fade, and you woke up with a start, heart racing and breath uneven.

sitting up in bed, you felt the weight of the dream pressing on you. the name “kim seo” lingered in your mind, but it was elusive, slipping away before you could fully remember. the dream had left you with a deep sense of loss and confusion, and you were left grappling with the fragments of a memory that seemed to evade your grasp. as you lay back down, you couldn’t shake the feeling that there was something significant you were missing, a connection that was just out of reach. the memory of the dream and the name echoed in your thoughts, haunting you as you tried to find solace in sleep once more.

seokjin arrived at work the following day with a heavy air of exhaustion surrounding him. he trudged through the office, his usual confident stride replaced by a sluggish, disoriented gait. as the morning wore on, it became increasingly clear that he was struggling to stay awake. his head bobbed with fatigue as he sat at his desk, his eyes slipping shut despite his efforts to remain alert.

concerned, you approached his desk, gently shaking his shoulder. “vice chairman, are you alright?” when there was no response, you shook him harder, your worry mounting. his body felt unnervingly heavy, and it became clear that he was deeply asleep, his breathing uneven. panic surged through you as you realized the severity of the situation. without hesitation, you grabbed your phone and dialed for emergency services.

the paramedics arrived swiftly, their professional demeanor a small comfort amidst the chaos. you watched anxiously as they wheeled him into the ambulance. your heart pounded in your chest, and despite knowing it was likely nothing serious, you refused to leave his side.

in the hospital, as the medics prepared him for further examination, they reassured you that his condition wasn’t critical. “he’s just exhausted,” one of the paramedics said. “it’s likely just severe fatigue. you can go in once we’re done.” when you were finally allowed in, he was still asleep, his face pale and drawn. you took a seat next to him, trying to steady your breathing as you buried your face in your hands. the sight of him, knocked out cold, was deeply unsettling. It reminded you of something from your past—something too familiar.

as you stared at him, your thoughts drifted back to the boy from the basement. the way he was unconscious on the floor when the lady had taken you—the same position, the same labored breathing, the same pale complexion. the memories came rushing back, painful and vivid. the name “kim seo” echoed in your mind, but it didn’t quite fit. then you remembered the boy’s full name, “kim seohyeon.” the realization came with a jolt. “kim seohyeon,” you whispered to yourself, the name feeling strangely natural as it rolled off your tongue.

your relief was fleeting, however, as a chilling thought struck you. seokjin’s mother had asked you not even a couple days ago, “what do you think about my hyeon?” it wasn’t just a fragment of a bad memory—it was a piece of a puzzle falling into place. hesitantly, you turned your gaze back to him, who remained motionless. your heart raced as you said, “kim seohyeon.” your voice was shaky, trembling with the weight of the revelation.

for a moment, the room was silent, and you felt a brief sense of relief as though your words had broken the tension. but then, he stirred, his eyes fluttering open. his gaze was bleary, and he blinked at you in confusion. “what is it?” your heart sank as you saw his groggy, disoriented expression. the name you had just spoken had clearly registered with him, but his response was laced with irritation and confusion. you were left grappling with the enormity of the realization that seokjin—kim seohyeon—was more deeply connected to your past than you had ever imagined.

you took a deep breath, trying to steady the storm of emotions surging within you. “kim seohyeon,” you repeated, your voice trembling as you looked at seokjin. his eyes, which had been closed in exhaustion, flew open at the sound of his name. the shock and recognition dawned on his face as he fully grasped the situation. “it was you,” you said, your voice laden with disbelief.

your heart pounded as you pieced together the fragmented memories that had haunted you for so long. “i remember now,” you began, your voice quivering. “there was a boy—you were in the basement with me.” his expression shifted from confusion to horror as the realization sank in. “the dreams i’ve been having,” he said, his voice barely a whisper. “a black-haired woman, a basement—i’ve been dreaming about it for weeks.”

the pieces began to fall into place for you. “the boy i kept searching for, the one i couldn’t remember clearly—it was you. we were together in that basement. i’ve been trying to find you all this time, but i didn’t know it was you.” the enormity of the realization hit you like a tidal wave, and you began to sob uncontrollably. you had spent your entire life searching for the boy from the basement, the boy whose memory had haunted you for years. to discover that he was right under your nose all along, that seokjin was the one you had been seeking—it was overwhelming.

the flood of emotions surged through you, and the connections you had been struggling to piece together suddenly fell into place. the cables, the fear, the strange sense of familiarity—all of it made sense now. the sobs wracked your body, and you felt a deep, raw anguish as you realized how close you had come to losing him without ever knowing.

his gaze softened as he watched your breakdown. his usual composure and egotism crumbled in the face of your distress. weakly, he reached out to you, his hand trembling slightly. “it’s okay,” he said softly, his voice filled with a tender concern that was rare for him. “i’m here.” you hesitated for a moment, but then, seeking solace, you moved into his embrace. his arms wrapped around you, providing a comfort that felt both foreign and deeply familiar. you continued to cry, each sob a release of the pent-up fear and sorrow that had built up over the years. he held you close, his own breath shaky as he struggled to process the gravity of the situation. he stroked your hair gently, his touch soothing and steadying. the warmth of his embrace provided a sense of security that you hadn’t felt in a long time.

as your sobs began to subside, he pulled back slightly, tilting your chin so that you looked up at him. his eyes were filled with a mix of empathy and resolve. “you found me,” he said softly, his voice trembling with the weight of the moment. his words, though simple, carried a profound meaning. the realization that you had finally found him, the person you had been searching for, was both a relief and a heartbreak. in that moment, the intensity of your emotions reached a peak, and he leaned in, closing the gap between you.

his lips met yours in a kiss that was gentle at first, but quickly grew more passionate. it was a kiss that spoke of the pain, the longing, and the deep connection that had been forged through shared battles. you responded, kissing him back with equal fervor, allowing the years of separation and anguish to dissolve in the intensity of the moment. when the kiss finally broke, you both pulled back slightly, breathless and awestruck. the weight of the past had been acknowledged, and the connection between you was solidified in a way that was both profound and healing.

he looked into your eyes, his expression a mix of vulnerability and resolve. “we'll be okay,” he said softly, his voice filled with a newfound determination. you nodded, feeling a deep sense of relief and hope.

the weeks following the revelation passed in a strange, uncomfortable silence. despite the deep bond you and seokjin now shared, an unspoken tension lingered in the office. the connection between you had shifted, but neither of you quite knew how to bridge the gap between your past traumas and your present reality.

he had revealed to you the reason behind his name change to seokjin. his parents had insisted on the new identity as a protective measure, believing that if seohyeon no longer existed, the woman who had once terrorized him would never be able to find him. this revelation, while reassuring, had also created a chasm between you two that was hard to navigate.

one afternoon, as the silence in the office grew increasingly heavy, he called you into his office. his demeanor was serious as he gestured for you to take a seat. you entered, your heart racing slightly, unsure of what to expect. “thank you for coming,” he began, his voice steady but laced with an undertone of something you couldn’t quite place. “i need you to do something for me.” you straightened in your chair, adopting a professional tone. “what is it?”

seokjin looked at you with an intensity that made your breath catch. “i need you to be my girlfriend.” the words hung in the air between you, and you were momentarily stunned into silence. “what?” you managed to ask, your voice betraying your shock.

his gaze softened as he continued, his expression vulnerable. “i’ve been thinking a lot about us. after everything we’ve been through, i realized how much i care about you. i need you in my life, not just as my secretary, but as my girlfriend.”

his confession touched you deeply, and you felt a swell of emotion rise within you. “vice chairman” you began, struggling to find the right words. “i didn’t expect this.”

he nodded, his gaze never leaving yours. “i know. it’s sudden, and i understand if you need time. but i wanted to be honest with you about how i feel.” the sincerity in his voice, combined with the gravity of his words, made your heart ache with a mix of relief and hope. you were touched by his honesty and the way he had finally allowed himself to be vulnerable with you.

he then leaned forward slightly, his expression shifting to something more earnest. “there’s one more thing,” he said, his voice lowering. “i need you to kiss me.”

your eyes widened at his request. the gravity of the moment, coupled with your feelings for him, made your pulse race. you nodded slowly, feeling a surge of emotions—affection, longing, and a deep connection. you stood up and walked over to him, your heart pounding in your chest. his gaze followed you, his expression a mixture of anticipation and tenderness. as you reached him, you leaned in, closing the distance between you.

the kiss was tender, filled with the emotions you both had been holding back. It was a sweet, unspoken promise of a new beginning. he responded gently, his hands resting on your back as he deepened the kiss. when you finally pulled away, both of you were breathless, your faces flushed with the intensity of the moment. he looked at you with a soft smile, his eyes reflecting the vulnerability and affection that had been building between you.

his voice was soft and teasing as he traced his fingers gently along your back. “this means you’ll be my girlfriend, doesn’t it?” the playful tone in his voice, combined with the tender touch, made you smile despite the whirlwind of emotions you were feeling. you nodded, feeling a mix of excitement and affection. “yes, it does.”

his eyes lit up with a genuine smile, his teasing demeanor giving way to something more heartfelt. “i’m glad to hear that. i’ve been wanting to ask you for a long time, but i didn’t know how.” you laughed softly, shaking your head. “you didn’t need to wait so long. i think we both knew how we felt about each other.”

his smile widened as he pulled you into a gentle hug, his arms encircling you with a sense of relief and contentment. “i guess it’s true,” he said, his voice warm and sincere. “sometimes, the things you’re looking for are right in front of you.” they really were, as it seemed.

the next few days at work were marked by an underlying tension that neither of you could quite shake off. seokjin was noticeably less cold and demanding, a stark contrast to his previous demeanor. the change was subtle but significant. he found himself taking more interest in your presence, often waving at you from across the office with a grin that was almost boyish. each time you waved back, his smile would widen, and a look of genuine joy would light up his face.

the change didn’t go unnoticed by your colleagues, who observed the shift in seokjin’s behavior with a mix of curiosity and suspicion. however, no one dared to comment, respecting the unspoken agreement that something had clearly shifted in the office dynamics.

as the days passed, his new feelings for you started to manifest in ways he hadn’t anticipated. while he relished the sweetness of your new relationship, he found himself increasingly aware of the more physical aspects of your presence. he couldn’t ignore how his pulse quickened when he noticed the way your tight skirts accentuated your figure, or how the sight of your bare legs and hair pulled back made him sweat in the middle of meetings.

he tried to maintain his composure, but the intensity of his feelings became difficult to manage. his attempts to focus on work were often disrupted by thoughts of you, and he struggled to keep his desires in check.

one afternoon, unable to ignore his escalating emotions any longer, he called you into his office. his voice, usually commanding, now carried a hint of nervousness. “can you come in here for a moment?” you nodded, entering his office with a sense of anticipation. seokjin closed the door behind you and gestured for you to lock it. his eyes were intense as he watched you comply. he then moved to pull down the blinds, casting the room into a more private, dimly lit atmosphere.

“what’s going on?” you asked, your voice tinged with concern as you approached him. he looked at you with a mixture of longing and hesitation, his gaze fixed on yours. “i need you to understand something,” he said softly. “it’s not just about what we’ve been through, or about being together. i—”

he paused, taking a deep breath as he reached out to pull you closer. the seriousness in his eyes gave way to a softer, more vulnerable expression. “i need you to know how much i care about you. and right now, i can’t help but feel���”

before he could finish, he leaned in and kissed you. the kiss was different from before—less tender, more urgent and needy. it was filled with the intensity of emotions that had been building up inside him. you responded to the kiss, your own feelings mirroring his. the kiss deepened, and the world outside the office seemed to fade away as you both lost yourselves in the moment.

it was a kiss that spoke of months of unspoken yearning, a kiss that shattered the professional façade you had both so carefully maintained. his hand found the small of your back, pulling you closer. his other hand cupped your cheek, his thumb tracing the outline of your mouth as you kissed him deeper. his tongue slipped past your lips, tasting, exploring. you gasped, your body responding instinctively to his touch.

that was it. the moment you had both been waiting for, the moment that would change everything. you could feel the tension in the room, a tight coil winding tighter with every passing second. the sound of a zipper echoed through the room as seokjin stood, lifting you onto his desk. your legs wrapped around his waist, and you could feel his erection pressing against you, hot and insistent. your breath hitched as he kissed along your neck, his teeth grazing your skin, leaving a trail of goosebumps in their wake.

he stepped back for a moment, looking into your eyes, searching for permission. you nodded, unable to form words, and he took that as his cue. his hands found the buttons of your blouse, deftly undoing them one by one. your bra was next, revealing your tits to his hungry gaze. He took one in his hand, squeezing gently, and your moan filled the room.

he leaned in, taking your nipple into his mouth. you arched your back, the sensation shooting straight to your core. he sucked, his tongue flicking over the sensitive peak, and your hips rolled against him. he groaned, his grip on your hip tightening. the anticipation was palpable as he reached for his belt, his eyes never leaving yours. you could see the need in them, the same need that was building within you. as he stepped closer, you felt his hardness pressing against your thigh, and you knew there was no turning back.

he whispered something in your ear, something filthy and thrilling, and you could feel your cheeks flush with arousal. his hands found the zipper of your skirt, sliding it down with a sound that seemed unnaturally loud in the quiet office. your skin prickled with excitement as the fabric fell away, revealing your lacy underwear. his hand slid under the fabric, his fingers finding your wetness. he groaned again, his breath hot against your neck. “you're so wet for me,” he murmured, his voice thick with desire.

you nodded, your eyes closing as he began to stroke you, his touch tentative at first, then growing bolder as your moans grew louder. your body was on fire, every nerve ending alive with sensation. you knew you were his, and he was yours, in this every stolen moment of passion.

with a final tug, his hand found your bare skin, and you gasped as he touched you, his fingers exploring your folds with an urgency that mirrored your own. you could feel your core tightening around his touch, desperate for more. he pulled back slightly, a smirk playing on his lips as he watched your reaction. “you like that, don't you?” he asked, his voice a low growl. you nodded, your eyes glazed over with desire. he leaned in, capturing your mouth again in a bruising kiss as his thumb began to circle your clit. the sensation was overwhelming, and you felt yourself getting closer and closer to the edge. you didn't know if you could hold on much longer.

suddenly, he stopped, his hand moving away from your panties. you whimpered in protest, but he just chuckled, a dark sound that sent shivers down your spine. “patience,” he murmured, “we're just getting started.”

with surprising strength, he flipped you over, so that you were now lying face down on his desk, your ass in the air. he stepped back, and you could feel his eyes on you, taking in the sight of your exposed body. you felt a thrill of exhibitionism, knowing that he was seeing you in such a vulnerable state.

he leaned over you, his breath hot on your ear. "you're so fucking beautiful," he whispered, his voice filled with lust. his hand came down in a firm smack on your ass, and you yelped in surprise. the sting was quickly replaced by a warmth that spread through your body, making you wetter than ever.

he smacked you again, harder this time, and you moaned. the sound seemed to spur him on, and his hand began to move in a steady rhythm, alternating between gentle caresses and firm slaps. you felt yourself getting wetter with every hit, your body begging for more. “do you like that, baby?” he asked, his voice strained with his own need. “yes,” you managed to gasp out, your voice shaky. “more.”

he complied, his hand coming down harder and faster, each smack echoing through the room. you could feel yourself getting closer, your body trembling with the effort of holding back. and then, with one final, brutal slap, you shattered, your orgasm ripping through you like a storm. he leaned down, his breathing ragged, and kissed the back of your neck. “you're mine,” he murmured, his voice possessive. “mine to claim.”

and with that, he reached for his own pants, his hands shaking with desire. he freed himself, and you could feel the tip of his cock brushing against your wetness. without another word, he pushed inside you, filling you up in one swift, agonizingly sweet motion. you yelled, the pleasure overwhelming as he claimed your virginity, your body stretching to accommodate his size.

he didn't stop there, though. he began to move, his hips pistoning into you with a relentless rhythm that had you seeing stars. you could feel every inch of him, and it was more than you had ever imagined. each thrust was a declaration of ownership, each moan a promise of more to come. you pushed back against him, meeting him halfway, your body moving in perfect sync with his. you were lost in the sensation, the pain and pleasure melding into something indescribable. your hands gripped the edge of the desk, knuckles white, as you held on for dear life.

“fuck, you're tight,” he grunted, his voice strained. “so tight.” your response was a whimper, your throat too tight to form words. all you could do was moan and arch your back, taking him deeper, letting him fill you completely. the room spun around you as he picked up the pace, his hands digging into your hips as he drove into you. you could feel his climax building, his breaths coming in harsh pants against your neck. and then, with a final, guttural groan, he came, his warmth flooding into you.

you collapsed onto the desk, your body spent, as he pulled out and leaned over you, his chest heaving. he kissed your shoulder, his breathing slowly returning to normal. the room was silent, save for the sound of your ragged breaths.

for a moment, you both just stayed there, basking in the afterglow of what had just happened. but reality began to seep back in, and you felt a sudden rush of self-consciousness. you were his secretary, and you had just had unprotected sex on his desk. the implications of your actions were just beginning to hit you.

seokjin must have noticed the change in your demeanor because he leaned in, whispering in your ear, “don't worry, i've got you.” his words were soothing, but they didn't entirely ease the anxiety coiling in your stomach. he helped you sit up, and you both began to straighten your clothes, trying to erase the evidence of your passionate encounter. your heart was racing, and you couldn't help but steal glances at him, seeing him in a new light. “we can't do this again,” you said, your voice barely above a whisper. “what if someone finds out?”

he turned to face you, cupping your cheek. “they won't,” he assured you. “this is our secret.” his eyes searched yours, and you could see the determination in them. “but if they do,” he trailed off, a smug smile playing on his lips. “well, then they'll just have to deal with it. you're my girlfriend, after all.”

you couldn't help but smile back, his confidence infectious. but deep down, you knew that this was just the beginning. the line between professional and personal had been irrevocably crossed, and there was no going back.

✧.*

a/n: literally no one asked for this idc this is so funny to me i based the name off one drama and the plot off another goodbye

[mostlysignssomeportents]

The enshittification of garage-door openers reveals a vast and deadly rot

I'll be at the Studio City branch of the LA Public Library on Monday, November 13 at 1830hPT to launch my new novel, The Lost Cause. There'll be a reading, a talk, a surprise guest (!!) and a signing, with books on sale. Tell your friends! Come on down!

How could this happen? Owners of Chamberlain MyQ automatic garage door openers just woke up to discover that the company had confiscated valuable features overnight, and that there was nothing they could do about it.

Oh, we know what happened, technically speaking. Chamberlain shut off the API for its garage-door openers, which breaks their integration with home automation systems like Home Assistant. The company even announced that it was doing this, calling the integration an "unauthorized usage" of its products, though the "unauthorized" parties in this case are the people who own Chamberlain products:

https://chamberlaingroup.com/press/a-message-about-our-decision-to-prevent-unauthorized-usage-of-myq

We even know why Chamberlain did this. As Ars Technica's Ron Amadeo points out, shutting off the API is a way for Chamberlain to force its customers to use its ad-beshitted, worst-of-breed app, so that it can make a few pennies by nonconsensually monetizing its customers' eyeballs:

https://arstechnica.com/gadgets/2023/11/chamberlain-blocks-smart-garage-door-opener-from-working-with-smart-homes/

But how did this happen? How did a giant company like Chamberlain come to this enshittening juncture, in which it felt empowered to sabotage the products it had already sold to its customers? How can this be legal? How can it be good for business? How can the people who made this decision even look themselves in the mirror?

To answer these questions, we must first consider the forces that discipline companies, acting against the impulse to enshittify their products and services. There are four constraints on corporate conduct:

I. Competition. The fear of losing your business to a rival can stay even the most sociopathic corporate executive's hand.

II. Regulation. The fear of being fined, criminally sanctioned, or banned from doing business can check the greediest of leaders.

III. Capability. Corporate executives can dream up all kinds of awful ways to shift value from your side of the ledger to their own, but they can only do the things that are technically feasible.

IV. Self-help. The possibility of customers modifying, reconfiguring or altering their products to restore lost functionality or neutralize antifeatures carries an implied threat to vendors. If a printer company's anti-generic-ink measures drives a customer to jailbreak their printers, the original manufacturer's connection to that customer is permanently severed, as the customer creates a durable digital connection to a rival.

When companies act in obnoxious, dishonest, shitty ways, they aren't merely yielding to temptation – they are evading these disciplining forces. Thus, the Great Enshittening we are living through doesn't reflect an increase in the wickedness of corporate leadership. Rather, it represents a moment in which each of these disciplining factors have been gutted by specific policies.

This is good news, actually. We used to put down rat poison and we didn't have a rat problem. Then we stopped putting down rat poison and rats are eating us alive. That's not a nice feeling, but at least we know at least one way of addressing it – we can start putting down poison again. That is, we can start enforcing the rules that we stopped enforcing, in living memory. Having a terrible problem is no fun, but the best kind of terrible problem to have is one that you know a solution to.

As it happens, Chamberlain is a neat microcosm for all the bad policy choices that created the Era of Enshittification. Let's go through them:

Competition: Chamberlain doesn't have to worry about competition, because it is owned by a private equity fund that "rolled up" all of Chamberlain's major competitors into a single, giant firm. Most garage-door opener brands are actually Chamberlain, including "LiftMaster, Chamberlain, Merlin, and Grifco":

https://www.lakewoodgaragedoor.biz/blog/the-history-of-garage-door-openers

This is a pretty typical PE rollup, and it exploits a bug in US competition law called "Antitrust's Twilight Zone":

https://pluralistic.net/2022/12/16/schumpeterian-terrorism/#deliberately-broken

When companies buy each other, they are subject to "merger scrutiny," a set of guidelines that the FTC and DoJ Antitrust Division use to determine whether the outcome is likely to be bad for competition. These rules have been pretty lax since the Reagan administration, but they've currently being revised to make them substantially more strict:

https://www.justice.gov/opa/pr/justice-department-and-ftc-seek-comment-draft-merger-guidelines

One of the blind spots in these merger guidelines is an exemption for mergers valued at less than $101m. Under the Hart-Scott-Rodino Act, these fly under the radar, evading merger scrutiny. That means that canny PE companies can roll up dozens and dozens of standalone businesses, like funeral homes, hospital beds, magic mushrooms, youth addiction treatment centers, mobile home parks, nursing homes, physicians’ practices, local newspapers, or e-commerce sellers:

http://www.economicliberties.us/wp-content/uploads/2022/12/Serial-Acquisitions-Working-Paper-R4-2.pdf

By titrating the purchase prices, PE companies – like Blackstone, owners of Chamberlain and all the other garage-door makers – can acquire a monopoly without ever raising a regulatory red flag.

But antitrust enforcers aren't helpless. Under (the long dormant) Section 7 of the Clayton Act, competition regulators can block mergers that lead to "incipient monopolization." The incipiency standard prevented monopolies from forming from 1914, when the Clayton Act passed, until the Reagan administration. We used to put down rat poison, and we didn't have rats. We stopped, and rats are gnawing our faces off. We still know where the rat poison is – maybe we should start putting it down again.

On to regulation. How is it possible for Chamberlain to sell you a garage-door opener that has an API and works with your chosen home automation system, and then unilaterally confiscate that valuable feature? Shouldn't regulation protect you from this kind of ripoff?

It should, but it doesn't. Instead, we have a bunch of regulations that protect Chamberlain from you. Think of binding arbitration, which allows Chamberlain to force you to click through an "agreement" that takes away your right to sue them or join a class-action suit:

https://pluralistic.net/2022/10/20/benevolent-dictators/#felony-contempt-of-business-model

But regulation could protect you from Chamberlain. Section 5 of the Federal Trade Commission Act allows the FTC to ban any "unfair and deceptive" conduct. This law has been on the books since 1914, but Section 5 has been dormant, forgotten and unused, for decades. The FTC's new dynamo chair, Lina Khan, has revived it, and is use it like a can-opener to free Americans who've been trapped by abusive conduct:

https://pluralistic.net/2023/01/10/the-courage-to-govern/#whos-in-charge

Khan's used Section 5 powers to challenge privacy invasions, noncompete clauses, and other corporate abuses – the bait-and-switch tactics of Chamberlain are ripe for a Section 5 case. If you buy a gadget because it has five features and then the vendor takes two of them away, they are clearly engaged in "unfair and deceptive" conduct.

On to capability. Since time immemorial, corporate leaders have fetishized "flexibility" in their business arrangements – like the ability to do "dynamic pricing" that changes how much you pay for something based on their guess about how much you are willing to pay. But this impulse to play shell games runs up against the hard limits of physical reality: grocers just can't send an army of rollerskated teenagers around the store to reprice everything as soon as a wealthy or desperate-looking customer comes through the door. They're stuck with crude tactics like doubling the price of a flight that doesn't include a Saturday stay as a way of gouging business travelers on an expense account.

With any shell-game, the quickness of the hand deceives the eye. Corporate crooks armed with computers aren't smarter or more wicked than their analog forebears, but they are faster. Digital tools allow companies to alter the "business logic" of their services from instant to instant, in highly automated ways:

https://pluralistic.net/2023/02/19/twiddler/

The monopoly coalition has successfully argued that this endless "twiddling" should not be constrained by privacy, labor or consumer protection law. Without these constraints, corporate twiddlers can engage in all kinds of ripoffs, like wage theft and algorithmic wage discrimination:

https://pluralistic.net/2023/04/12/algorithmic-wage-discrimination/#fishers-of-men

Twiddling is key to the Darth Vader MBA ("I am altering the deal. Pray I don't alter it further"), in which features are confiscated from moment to moment, without warning or recourse:

https://pluralistic.net/2023/10/26/hit-with-a-brick/#graceful-failure

There's no reason to accept the premise that violating your privacy, labor rights or consumer rights with a computer is so different from analog ripoffs that existing laws don't apply. The unconstrained twiddling of digital ripoff artists is a plague on billions of peoples' lives, and any enforcer who sticks up for our rights will have an army of supporters behind them.

Finally, there's the fear of self-help measures. All the digital flexibility that tech companies use to take value away can be used to take it back, too. The whole modern history of digital computers is the history of "adversarial interoperability," in which the sleazy antifeatures of established companies are banished through reverse-engineering, scraping, bots and other forms of technological guerrilla warfare:

https://www.eff.org/deeplinks/2019/10/adversarial-interoperability

Adversarial interoperability represents a serious threat to established business. If you're a printer company gouging on toner, your customers might defect to a rival that jailbreaks your security measures. That's what happened to Lexmark, who lost a case against the toner-refilling company Static Controls, which went on to buy Lexmark:

https://www.eff.org/deeplinks/2019/06/felony-contempt-business-model-lexmarks-anti-competitive-legacy

Sure, your customers are busy and inattentive and you can degrade the quality of your product a lot before they start looking for ways out. But once they cross that threshold, you can lose them forever. That's what happened to Microsoft: the company made the tactical decision to produce a substandard version of Office for the Mac in a drive to get Mac users to switch to Windows. Instead, Apple made Iwork (Pages, Numbers and Keynote), which could read and write every Office file, and Mac users threw away Office, the only Microsoft product they owned, permanently severing their relationship to the company:

https://www.eff.org/deeplinks/2019/06/adversarial-interoperability-reviving-elegant-weapon-more-civilized-age-slay

Today, companies can operate without worrying about this kind of self-help measure. There' a whole slew of IP rights that Chamberlain can enforce against you if you try to fix your garage-door opener yourself, or look to a competitor to sell you a product that restores the feature they took away:

https://locusmag.com/2020/09/cory-doctorow-ip/

Jailbreaking your Chamberlain gadget in order to make it answer to a rival's app involves bypassing a digital lock. Trafficking in a tool to break a digital lock is a felony under Section 1201 of the Digital Millennium Copyright, carrying a five-year prison sentence and a $500,000 fine.

In other words, it's not just that tech isn't regulated, allowing for endless twiddling against your privacy, consumer rights and labor rights. It's that tech is badly regulated, to permit unlimited twiddling by tech companies to take away your rightsand to prohibit any twiddling by you to take them back. The US government thumbs the scales against you, creating a regime that Jay Freeman aptly dubbed "felony contempt of business model":

https://pluralistic.net/2022/10/23/how-to-fix-cars-by-breaking-felony-contempt-of-business-model/

All kinds of companies have availed themselves of this government-backed superpower. There's DRM – digital locks, covered by DMCA 1201 – in powered wheelchairs:

https://www.eff.org/deeplinks/2022/06/when-drm-comes-your-wheelchair

In dishwashers:

https://pluralistic.net/2021/05/03/cassette-rewinder/#disher-bob

In treadmills:

https://pluralistic.net/2021/06/22/vapescreen/#jane-get-me-off-this-crazy-thing

In tractors:

https://pluralistic.net/2022/05/08/about-those-kill-switched-ukrainian-tractors/

It should come as no surprise to learn that Chamberlain has used DMCA 1201 to block interoperable garage door opener components:

https://scholarship.law.marquette.edu/cgi/viewcontent.cgi?article=1233&context=iplr

That's how we arrived at this juncture, where a company like Chamberlain can break functionality its customers value highly, solely to eke out a minuscule new line of revenue by selling ads on their own app.

Chamberlain bought all its competitors.

Chamberlain operates in a regulatory environment that is extremely tolerant of unfair and deceptive practices. Worse: they can unilaterally take away your right to sue them, which means that if regulators don't bestir themselves to police Chamberlain, you are shit out of luck.

Chamberlain has endless flexibility to unilaterally alter its products' functionality, in fine-grained ways, even after you've purchased them.

Chamberlain can sue you if you try to exercise some of that same flexibility to protect yourself from their bad practices.

Combine all four of those factors, and of course Chamberlain is going to enshittify its products. Every company has had that one weaselly asshole at the product-planning table who suggests a petty grift like breaking every one of the company's customers' property to sell a few ads. But historically, the weasel lost the argument to others, who argued that making every existing customer furious would affect the company's bottom line, costing it sales and/or fines, and prompting customers to permanently sever their relationship with the company by seeking out and installing alternative software. Take away all the constraints on a corporation's worst impulses, and this kind of conduct is inevitable:

https://pluralistic.net/2023/07/28/microincentives-and-enshittification/

This isn't limited to Chamberlain. Without the discipline of competition, regulation, self-help measures or technological limitations, every industry in undergoing wholesale enshittification. It's not a coincidence that Chamberlain's grift involves a push to move users into its app. Because apps can't be reverse-engineered and modified without risking DMCA 1201 prosecution, forcing a user into an app is a tidy and reliable way to take away that user's rights.

Think about ad-blocking. One in four web users has installed an ad-blockers ("the biggest boycott in world history" -Doc Searls). Zero app users have installed app-blockers, because they don't exist, because making one is a felony. An app is just a web-page wrapped in enough IP to make it a crime to defend yourself against corporate predation:

https://pluralistic.net/2023/08/27/an-audacious-plan-to-halt-the-internets-enshittification-and-throw-it-into-reverse/

The temptation to enshitiffy isn't new, but the ability to do so without consequence is a modern phenomenon, the intersection of weak policy enforcement and powerful technology. Your car is autoenshittified, a rolling rent-seeking platform that spies on you and price-gouges you:

https://pluralistic.net/2023/07/24/rent-to-pwn/#kitt-is-a-demon

Cars are in an uncontrolled skid over Enshittification Cliff. Honda, Toyota, VW and GM all sell cars with infotainment systems that harvest your connected phone's text-messages and send them to the corporation for data-mining. What's more, a judge in Washington state just ruled that this is legal:

https://therecord.media/class-action-lawsuit-cars-text-messages-privacy

While there's no excuse for this kind of sleazy conduct, we can reasonably anticipate that if our courts would punish companies for engaging in it, they might be able to resist the temptation. No wonder Mozilla's latest Privacy Not Included research report called cars "the worst product category we have ever reviewed":

https://foundation.mozilla.org/en/privacynotincluded/articles/its-official-cars-are-the-worst-product-category-we-have-ever-reviewed-for-privacy/

I mean, Nissan tries to infer facts about your sex life and sells those inferences to marketing companies:

https://foundation.mozilla.org/en/privacynotincluded/nissan/

But the OG digital companies are the masters of enshittification. Microsoft has been at this game for longer than anyone, and every day brings a fresh way that Microsoft has worsened its products without fear of consequence. The latest? You can't delete your OneDrive account until you provide an acceptable explanation for your disloyalty:

https://www.theverge.com/2023/11/8/23952878/microsoft-onedrive-windows-close-app-notification

It's tempting to think that the cruelty is the point, but it isn't. It's almost never the point. The point is power and money. Unscrupulous businesses have found ways to make money by making their products worse since the industrial revolution. Here's Jules Dupuis, writing about 19th century French railroads:

It is not because of the few thousand francs which would have to be spent to put a roof over the third-class carriages or to upholster the third-class seats that some company or other has open carriages with wooden benches. What the company is trying to do is to prevent the passengers who can pay the second class fare from traveling third class; it hits the poor, not because it wants to hurt them, but to frighten the rich. And it is again for the same reason that the companies, having proved almost cruel to the third-class passengers and mean to the second-class ones, become lavish in dealing with first-class passengers. Having refused the poor what is necessary, they give the rich what is superfluous.

https://www.tumblr.com/mostlysignssomeportents/731357317521719296/having-refused-the-poor-what-is-necessary-they

But as bad as all this is, let me remind you about the good part: we know how to stop companies from enshittifying their products. We know what disciplines their conduct: competition, regulation, capability and self-help measures. Yes, rats are gnawing our eyeballs, but we know which rat-poison to use, and where to put it to control those rats.

Competition, regulation, constraint and self-help measures all backstop one another, and while one or a few can make a difference, they are most powerful when they're all mobilized in concert. Think of the failure of the EU's landmark privacy law, the GDPR. While the GDPR proved very effective against bottom-feeding smaller ad-tech companies, the worse offenders, Meta and Google, have thumbed their noses at it.

This was enabled in part by the companies' flying an Irish flag of convenience, maintaining the pretense that they have to be regulated in a notorious corporate crime-haven:

https://pluralistic.net/2023/05/15/finnegans-snooze/#dirty-old-town

That let them get away with all kinds of shenanigans, like ignoring the GDPR's requirement that you should be able to easily opt out of data-collection without having to go through cumbersome "cookie consent" dialogs or losing access to the service as punishment for declining to be tracked.

As the noose has tightened around these surveillance giants, they're continuing to play games. Meta now says that the only way to opt out of data-collection in the EU is to pay for the service:

https://pluralistic.net/2023/10/30/markets-remaining-irrational/#steins-law

This is facially illegal under the GDPR. Not only are they prohibited from punishing you for opting out of collection, but the whole scheme ignores the nature of private data collection. If Facebook collects the fact that you and I are friends, but I never opted into data-collection, they have violated the GDPR, even if you were coerced into granting consent:

https://www.nakedcapitalism.com/2023/11/the-pay-or-consent-challenge-for-platform-regulators.html

The GDPR has been around since 2016 and Google and Meta are still invading 500 million Europeans' privacy. This latest delaying tactic could add years to their crime-spree before they are brought to justice.

But most of this surveillance is only possible because so much of how you interact with Google and Meta is via an app, and an app is just a web-page that's a felony to make an ad-blocker for. If the EU were to legalize breaking DRM – repealing Article 6 of the 2001 Copyright Directive – then we wouldn't have to wait for the European Commission to finally wrestle these two giant companies to the ground. Instead, EU companies could make alternative clients for all of Google and Meta's services that don't spy on you, without suffering the fate of OG App, which tried this last winter and was shut down by "felony contempt of business model":

https://pluralistic.net/2023/02/05/battery-vampire/#drained

Enshittification is demoralizing. To quote @wilwheaton, every update to the services we use inspires "dread of 'How will this complicate things as I try to maintain privacy and sanity in a world that demands I have this thing to operate?'"

https://wilwheaton.tumblr.com/post/698603648058556416/cory-doctorow-if-you-see-this-and-have-thoughts

But there are huge natural constituencies for the four disciplining forces that keep enshittification at bay.

Remember, Antitrust's Twilight Zone doesn't just allow rollups of garage-door opener companies – it's also poison for funeral homes, hospital beds, magic mushrooms, youth addiction treatment centers, mobile home parks, nursing homes, physicians’ practices, local newspapers, or e-commerce sellers.

The Binding Arbitration scam that stops Chamberlain customers from suing the company also stops Uber drivers from suing over stolen wages, Turbotax customers from suing over fraud, and many other victims of corporate crime from getting a day in court.

The failure to constrain twiddling to protect privacy, labor rights and consumer rights enables a host of abuses, from stalking, doxing and SWATting to wage theft and price gouging:

https://pluralistic.net/2023/11/06/attention-rents/#consumer-welfare-queens

And Felony Contempt of Business Model is used to screw you over every time you refill your printer, run your dishwasher, or get your Iphone's screen replaced.

The actions needed to halt and reverse this enshittification are well understood, and the partisans for taking those actions are too numerous to count. It's taken a long time for all those individuals suffering under corporate abuses to crystallize into a movement, but at long last, it's happening.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/11/09/lead-me-not-into-temptation/#chamberlain

Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg

CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en

[bryantselectricalltd]

Power Up Your Home and Business with Professional Residential/Commercial Electrical Services

When it comes to ensuring the safety, efficiency, and reliability of your electrical systems, Bryant’s Electrical Ltd. stands out as the go-to provider for both residential and commercial services. Whether you need a residential electrician in Red Deer for home repairs or an expert team to handle large-scale commercial projects, our skilled professionals are equipped to meet your needs.

Residential Electrical Services: Enhancing Comfort and Safety

Your home deserves the best when it comes to electrical work. Our residential electricians provide services designed to make your home more functional, safe, and energy-efficient. From simple repairs to major upgrades, we offer:

Electrical Installations: Get expert help for new lighting fixtures, outlets, ceiling fans, and more.

Panel Upgrades and Repairs: Modernize your home’s electrical panel to handle today’s energy demands safely.

Wiring and Rewiring: Whether you’re remodeling or fixing outdated wiring, we ensure everything is up to code.

Smart Home Solutions: Bring your home into the future with automation systems and energy-efficient setups.

Emergency Repairs: We’re available 24/7 to handle unexpected issues, ensuring your family’s safety.

Commercial Electrical Services: Keeping Your Business Running Smoothly

At Bryant’s Electrical Ltd., we understand the unique challenges businesses face when it comes to electrical systems. Our commercial electricians are trained to provide comprehensive solutions that minimize downtime and maximize productivity. Services include:

Electrical System Design and Installation: Customized systems for offices, retail spaces, and industrial facilities.

Lighting Solutions: Energy-efficient lighting upgrades to reduce costs and improve functionality.

Maintenance and Repairs: Preventative care and swift repairs to keep your business operations uninterrupted.

Code Compliance: Ensuring all electrical work meets the latest safety and industry standards.

Electrical Upgrades: From EV charging stations to power distribution systems, we help businesses grow sustainably.

Why Choose Bryant’s Electrical Ltd.?

We are committed to delivering top-tier electrical services with a customer-focused approach. Here’s why Bryant’s Electrical Ltd. is trusted by homeowners and businesses alike in Red Deer:

Experienced Team: Our electricians bring years of expertise to every project.

Safety Standards: We adhere to strict safety protocols to protect your property and loved ones.

Customized Solutions: Every project is tailored to your specific requirements.

Reliable Service: From timely appointments to clear communication, we ensure a hassle-free experience.

24/7 Support: Our team is always ready to handle emergency situations promptly.

Your Partner for Residential and Commercial Electrical Services

Whether you’re upgrading your home’s electrical system or enhancing the infrastructure of your business, Bryant’s Electrical Ltd. has the expertise to deliver exceptional results. With a reputation built on trust and quality workmanship, we’re dedicated to powering up homes and businesses across Red Deer.

Contact Bryant’s Electrical Ltd., your trusted commercial electrician in Red Deer, to discuss your next project and experience the difference professional electrical services can make!

[ktaminfo]

Keys to the Digital Future

The digital future is not merely a continuation of today’s technological trends; it is a transformative landscape where innovation, connectivity, and sustainability intertwine to redefine how we live, work, and interact. As we step into this exciting future, understanding its essential components can empower individuals, businesses, and societies to thrive. Here are the key elements shaping the digital future:

Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML are at the forefront of the digital transformation. These technologies are driving advancements in automation, data analysis, and decision-making. From personalized recommendations to autonomous vehicles, AI’s capabilities are reshaping industries. The future lies in ethical AI development, ensuring these tools enhance human lives while minimizing biases and risks.

The Internet of Things (IoT)

The IoT connects devices, systems, and people, creating an ecosystem of interconnectivity. Smart homes, wearables, and industrial IoT solutions are just the beginning. As 5G and edge computing mature, IoT’s potential to streamline operations and improve efficiency will expand exponentially, transforming everything from healthcare to urban planning.

3. Sustainable Technologies

The digital future must align with global sustainability goals. Renewable energy, energy-efficient data centers, and green computing practices are essential for reducing the environmental footprint of technology. The circular economy, which emphasizes recycling and repurposing electronic waste, will play a significant role in creating a sustainable digital ecosystem.

Cybersecurity and Privacy

As technology evolves, so do the threats associated with it. Cybersecurity is a cornerstone of the digital future, requiring robust frameworks to protect data and infrastructure. Privacy-centric technologies, such as blockchain and zero-knowledge proofs, offer innovative ways to safeguard user data and build trust in digital systems.

Digital Inclusion and Accessibility

A truly transformative digital future is one that is inclusive and accessible to all. Bridging the digital divide requires investments in infrastructure, affordable devices, and digital literacy programs. Technologies must be designed with accessibility in mind, ensuring equitable opportunities for everyone, regardless of location, ability, or socioeconomic status.

Quantum Computing

Quantum computing has the potential to solve problems that are currently beyond the reach of classical computers. By leveraging quantum mechanics, these machines can revolutionize fields such as cryptography, drug discovery, and climate modeling. While still in its infancy, quantum computing is a critical component of the digital frontier.

The Metaverse and Virtual Realities

The metaverse represents the convergence of physical and digital realities. Virtual and augmented reality technologies are enabling new ways of interaction, education, and entertainment. Businesses are leveraging these immersive environments for training, product design, and customer engagement, laying the foundation for a blended digital-physical world.

Ethical Leadership in Technology

The digital future demands leaders who prioritize ethics and societal well-being. From addressing algorithmic biases to ensuring responsible AI deployment, ethical leadership is crucial for fostering innovation that aligns with human values. Transparency, accountability, and collaboration will be key to navigating complex ethical challenges.

Education and Lifelong Learning

As technology evolves, so must our skills. The future workforce will require adaptability and continuous learning to keep pace with new tools and paradigms. Education systems must evolve to emphasize digital literacy, critical thinking, and collaboration, preparing individuals for the demands of a rapidly changing digital landscape.

Global Collaboration

The digital future is a global endeavor, requiring collaboration across borders, industries, and disciplines. Shared goals, such as mitigating climate change and advancing healthcare, necessitate partnerships that leverage collective expertise and resources. International cooperation will ensure that technological advancements benefit humanity as a whole.

The keys to the digital future lie in innovation, inclusivity, and sustainability. By embracing these principles and addressing the challenges they present, we can unlock unprecedented opportunities for growth and prosperity. As we navigate this dynamic journey, the digital future promises to be a realm of endless possibilities, limited only by our imagination and commitment to shaping it responsibly.

[digitaldetoxworld]

Smart Speakers: The Evolution of Audio Technology and Home Automation

 Smart audio systems have transformed from mere audio gadgets to imperative tools inside the modern home, serving as hubs for enjoyment, productiveness, and automation. These modern devices are powered with the aid of synthetic intelligence (AI), combining voice recognition with internet connectivity to provide an unbroken person's enjoyment. This essay explores the origins, functions, programs, demanding situations, and future of clever speakers, emphasizing their growing role in improving comfort and connectivity in normal life.

Smart Speakers 

The Origins of Smart Speakers

The idea of a clever speaker began with improvements in AI and herbal language processing (NLP). The first and foremost jump came with voice assistants like Apple’s Siri in 2011, accompanied by the aid of Google Assistant, Microsoft’s Cortana, and Amazon’s Alexa. These technologies laid the foundation for voice-interactive gadgets.

In 2014, Amazon delivered the first Echo speaker, presenting Alexa as its built-in assistant. Initially, the Echo became seen as a novelty, allowing customers to invite primary questions or manage a few clever home gadgets. However, its ability to integrate with different clever gadgets quickly gained traction, and main competitors like Google and Apple developed their very own clever speaker traces.

Key Features of Smart Speakers

Voice Recognition and Assistance

Smart speakers depend upon superior microphones and NLP algorithms to system voice instructions. They can solve questions, offer weather updates, examine the information, and perform net searches.

Smart Home Integration

A cornerstone of smart speakers is their potential to govern clever home gadgets inclusive of lighting, thermostats, door locks, and protection cameras. Through structures like Alexa, Google Home, and Apple HomeKit, these gadgets act as centralized controllers for a linked home.

Entertainment

From streaming song and podcasts to gambling audiobooks, clever audio systems are designed for leisure. They combine with services like Spotify, Apple Music, and Audible, delivering super sound tailored to users’ choices.

Personalization

Modern clever speakers can understand individual voices, providing customized responses, calendars, and playlists. This characteristic ensures that every person gets a custom-designed revel in.

Multi-Room Audio

Many smart speakers support multi-room audio setups, allowing users to synchronize track playback across more than one gadget in distinct rooms.

Third-Party Skills and Apps

Developers can create "talents" (Alexa) or "moves" (Google Assistant) to enlarge functionality. These range from ordering meals to playing interactive games, making the devices flexible and adaptable.

Applications of Smart Speakers

 Home Automation

Smart audio systems serve as the mind of clever houses. They connect with devices like smart bulbs, thermostats, and appliances, allowing users to govern their houses with easy voice commands. For instance, announcing, “Turn off the lights,” can extinguish lighting fixtures within the entire house.

Productivity and Time Management

Users can set reminders, alarms, and timers or control their schedules using a smart audio system. Integration with productiveness apps like Google Calendar and Microsoft To-Do allows users to stay organized.

Accessibility

For people with disabilities, clever speakers offer an available interface for controlling gadgets, gaining access to records, or communicating. Voice commands dispose of the want for physical interaction, making era more inclusive.

Education and Information

Smart audio systems act as educational gear, answering queries on numerous topics, translating languages, and even supporting math problems. They are an increasingly number of used in classrooms to guide learning.

Entertainment and Relaxation

In addition to gambling music, smart audio systems provide meditation guides, bedtime memories, and interactive games. Some models, just like the Echo Show, encompass displays for video playback and recipe tutorials.

 Shopping and E-commerce

Users could make purchases through clever speakers, check product availability, or order groceries. Integration with platforms like Amazon permits voice-based total buying studies.

Challenges and Concerns

Despite their several advantages, smart audio systems face demanding situations, specifically around privateness, protection, and consumer acceptance as true with.

 Privacy Issues

Smart audio systems are continually listening for wake phrases like "Alexa" or "Hey Google," elevating issues about information collection and inadvertent recordings. Users often worry approximately how their voice facts are saved and utilized by organizations.

Security Vulnerabilities

Being connected to the net makes smart speakers prone to hacking. Cybersecurity professionals have proven how vulnerabilities in these devices can expose touchy information or furnish unauthorized access to smart domestic structures.

 Misunderstandings and Errors

Voice reputation era, though superior, is not foolproof. Misinterpretation of instructions can lead to accidental movements, irritating users.

Digital Dependency

Overreliance on smart audio systems might also make contribution to a decline in important thinking or the ability to carry out obligations without technological help.

 Compatibility Issues

Not all smart domestic devices are compatible with every smart speaker. This fragmentation can be complicated for consumers looking to build cohesive smart ecosystems.

The Future of Smart Speakers

The destiny of smart speakers lies in more integration, improved AI skills, and stepped forward privateness measures. Key trends shaping their development include:

 Advanced AI and Machine Learning

As AI evolves, clever speakers turn into extra intuitive, able to information context and nuanced language. This will permit extra herbal conversations and smarter interactions.

Seamless Integration with IoT

The Internet of Things (IoT) is expected to grow exponentially, and smart audio systems will play a central role in managing interconnected devices. Enhanced interoperability standards like Matter aim to make smart home ecosystems more cohesive.

 Enhanced Privacy Features

Future models may additionally encompass on-tool processing, where commands are handled regionally instead of inside the cloud, lowering privateness issues. Companies are also likely to introduce policies that are more transparent regarding records.

Expanded Accessibility

Smart audio systems will continue to cater to diverse populations, with functions like multilingual aid, visible aids for the hearing-impaired, and tactile interfaces for people with constrained mobility.

 Immersive Audio Experiences

Advancements in the audio era will make clever audio systems capable of turning in excessive-constancy, 3-D soundscapes, enhancing their role as enjoyment hubs.

Sustainability

With developing environmental attention, manufacturers are focusing on the usage of sustainable materials and strength-efficient additives in clever audio systems.

[g-nicerf]

Characteristics and Applications of LoRa Spread Spectrum Modulation SoC Module

LoRa spread spectrum modulation technology, known for its low power consumption and long-distance transmission capabilities, excels in long-range wireless communication. So, what kind of sparks will this modulation technology create when applied to SOC modules? Let's briefly illustrate this with the LoRa-STM32WLE5 LoRa spread spectrum modulation SOC module developed by NiceRF.

The LoRa-STM32WLE5 wireless module  is SOC wireless module the latest  developed by NiceRF Wireless. The LoRa-STM32WLE5 adopts ST's STM32WLE5 chip as the main chip, equipped with a high-performance Arm Cortex-M4 32-bit RISC core, operating at a frequency of up to 48 MHz. supporting 256KB flash memory and 64KB operational memory. This module ensures ample storage and processing capabilities. Additionally, the module is equipped with an industrial-grade crystal oscillator, ensuring stable operation in various working environments. 

In terms of communication technology, the LoRa-STM32WLE5  adopts  LoRa spread spectrum modulation, which features low power consumption and long-distance transmission. This makes the module perform exceptionally well in ultra-long-range wireless communication. It has a high receiving sensitivity of up to -141dBm@BW=125KHz and adjustable transmission power, with a maximum of 22dBm, allowing for transmission distances of over 5000 meters. This characteristic offers extensive application possibilities in fields such as security systems, smart agriculture, and industrial manufacturing. 

In addition to its technical features, the LoRa-STM32WLE5  also has  advantages such as low power consumption, secure encryption, and multiple interface types. Its sleep current is less than 1uA, and its receive current is less than 8mA, making it suitable for scenarios requiring long battery life and high energy efficiency. Additionally, it supports 256-bit hardware encryption and PCROP read/write protection, ensuring data security and integrity. The support for various interface types, including UART, SPI, I2C, GPIO, and ADC, enables it to meet the interface needs of different application scenarios, offering excellent scalability and flexibility.

In terms of applications, the LoRa-STM32WLE5 wireless module can be widely used in security systems, smart agriculture, industrial manufacturing, and smart home scenarios.

For example: in security systems, it can be used for remote monitoring and alarm systems; in smart agriculture, it can be utilized for agricultural environment monitoring and automated irrigation systems;in industrial manufacturing, it can be applied to equipment monitoring and remote control systems; and in smart homes, it can be used for smart door locks and environmental monitoring.

In the future, with the development of IoT technology and the proliferation of intelligent applications, the LoRa-STM32WLE5 wireless module is expected to demonstrate its value in more fields. For instance, in urban smart construction, it can be applied to smart city traffic systems and intelligent energy management. In the industrial IoT sector, it can be used for remote monitoring of industrial equipment and intelligent production lines. Additionally, as technology continues to advance and costs continue to decrease, the LoRa-STM32WLE5 wireless module will become more widespread and mature, bringing more convenience and possibilities to people's lives. 

For details, please click：https://www.nicerf.com/products/ Or click：https://nicerf.en.alibaba.com/productlist.html?spm=a2700.shop_index.88.4.1fec2b006JKUsd For consultation, please contact NiceRF (Email: sales@nicerf.com).

[semaj-naij]

5 Key Trends in Information and Communication Technology (ICT)

The landscape of Information and Communication Technology (ICT) is constantly evolving, driven by innovations that transform how we communicate, work, and live. Here are five key trends currently shaping the ICT sector, complete with examples and photos to illustrate their impact.

1. Convergence

Convergence in ICT refers to the merging of previously distinct technologies and services into a unified system. This trend is breaking down barriers between various media, telecommunications, and IT services, leading to more integrated and streamlined solutions.

Example: Smart Home Devices - Devices like Amazon Echo and Google Nest integrate voice control, home automation, and entertainment in one system.

Before:

After:

2. Social Media

Social media continues to revolutionize how people connect, share information, and engage with content. Its influence extends beyond personal interactions to business, marketing, and customer service.

Example: Instagram for Business - Companies use Instagram to promote products, engage with customers, and build their brand presence.

3. Mobile Technology

Mobile technology is at the heart of modern ICT, with smartphones and tablets becoming essential tools for communication, entertainment, and work.

Example: Mobile Banking Apps - Apps like Venmo and Revolut enable users to manage finances, transfer money, and make payments from their smartphones.

4. Assistive Media

Assistive media technologies are designed to help individuals with disabilities access information and communicate effectively, promoting inclusivity and accessibility.

Example: Voice Assistants - Devices like Amazon Alexa and Google Assistant provide voice-activated support for visually impaired users.

5. Cloud Computing

Cloud computing continues to transform how businesses and individuals store, manage, and process data, offering scalable and flexible solutions.

Example: Google Workspace - A suite of cloud-based productivity tools that includes Google Docs, Sheets, and Drive, facilitating collaboration and remote work.

PASSED BY:JAMES JIAN B. ESLABON

[your7oxygen]

Top 2024 Interior Design Trends You Can't Miss!

1. Green Living: Bringing the Outdoors Inside    

In 2024, eco-friendly design is more than a trend; it's a way of life. Expect more biophilic elements, such as living walls and sustainable materials, creating natural beauty and calm in spaces. Embrace this trend by letting in natural light, adding potted plants, and choosing environmentally conscious decor.

2. Statement Tiles: Bold and Beautiful

Tiles are no longer just a backdrop; they're a bold statement. In 2024, expect oversized, textured tiles and unique handcrafted designs, such as Zellige tiles, making waves in interior design. Whether on floors or walls, these tiles will captivate attention with dramatic patterns and creative layouts, striking focal points that elevate any room's aesthetic.     

3. Smart Homes: The Future Is Now

The future of home automation has arrived, and it's more intelligent than ever. Cutting-edge technology will seamlessly blend into our everyday lives, making our homes more intuitive and user-friendly. From voice-activated lighting systems to AI-powered home management, these advancements offer convenience and efficiency, transforming our living spaces into futuristic havens of comfort and innovation.

4. The Permanent Home Office: A New Essential

With remote work becoming a permanent fixture, the home office is evolving into a dedicated, stylish space. In 2024, there will be a focus on ergonomic furniture, acoustic solutions, and inspiring decor that make working from home both comfortable and productive. This will include chic office chairs, bespoke lighting, and custom storage solutions that blend seamlessly with the rest of your home.

5. Dopamine Décor: A Burst of Joy and Color

Dopamine décor is all about creating spaces that evoke joy and positivity. This trend is characterized by bright, bold colors and playful patterns, turning every room into a cheerful and vibrant oasis. In 2024, we can expect to see interiors that feel like a celebration of life, filled with whimsical touches and lively hues that lift the spirits.

6. Tradition Meets Modernity: A Fresh Take on Classic Design

Traditional design elements are staging a comeback but with a modern twist. In 2024, expect to see classic pieces reimagined to suit contemporary lifestyles. Ornate furniture and vintage-inspired details effortlessly blend with modern layouts, creating spaces that are both timeless and innovative. This fusion of old and new offers a unique blend of elegance and functionality.

7. Natural Lighting: The Best Accessory for Your Home

Nothing can compare to the warmth and charm of natural light. In 2024, homes will incorporate large windows, skylights, and strategically placed mirrors to maximize sunlight. Natural light not only brightens up a space but also enhances well-being and productivity. To complement this trend, use a light color palette and reflective surfaces to create an airy, inviting atmosphere.

8. Soft Sculptural Lighting: The Perfect Blend of Art and Function

In 2024, lighting goes beyond mere illumination; it has become an art form. Soft sculptural lighting fixtures add elegance and artistry to any space, creating a warm and inviting ambiance. These pieces are perfect for making a statement and transforming ordinary rooms into extraordinary spaces.

9. Warm Minimalism: The Art of Serene Simplicity

The upcoming trend of 2024 is warm minimalism, which combines simplicity and comfort with a focus on clean lines, neutral tones, and cozy textures. The result is a clutter-free and serene space that promotes relaxation and mindfulness. This style emphasizes finding beauty in simplicity and aims to create a tranquil environment that feels like a retreat from the outside world.

10. Character-Rich Interiors: Embracing Uniqueness

In 2024, authenticity and personality are crucial in interior design. Unique pieces, vintage finds, and artisanal craftsmanship are gaining prominence, adding a personalized touch to any home. These elements bring warmth and character, making each space a true reflection of the people who live there. This trend promotes embracing imperfections and celebrating the beauty of individuality.

11. Mid-Century Modern: The Evergreen Classic  

The timeless appeal of Mid-Century Modern design continues to captivate in 2024. This style remains a favorite due to its sleek lines, organic shapes, and functional elegance. Whether incorporating iconic furniture pieces or subtle design elements, Mid-Century Modern offers a sophisticated yet cozy vibe that never goes out of style.

12. Chunky Accents: The Bold and Playful Trend

In 2024, chunky accents are stealing the spotlight. Oversized vases, bold sculptures, and quirky decor items add a playful yet sophisticated touch to interiors. These statement pieces are perfect for adding a pop of personality to your space, making it feel lively and unique.

13. Curvilinear and Flowy Furniture: Effortless Elegance

Curvy, flowy furniture is a major trend for 2024. This includes soft, rounded sofas and sweeping chaise lounges that create a sense of comfort and elegance. These pieces not only offer visual appeal but also enhance the flow of a room, making it feel more inviting and harmonious.

14. Organic-Shaped Mirrors: Reflecting Nature's Beauty

Organically shaped mirrors are a popular trend in 2024. These distinctive pieces are not only functional but also add an artistic touch to any room. Their natural lines and flowing forms create a sense of movement and depth, making spaces feel more dynamic and spacious.

15. Unique Rugs: Art for the Floor

In 2024, rugs have transcended their traditional role as mere floor coverings and have become works of art in their own right. With bold and unique designs, these rugs serve as focal points that bring a room together. Whether you desire a striking statement piece or a more subtle complement, a thoughtfully selected rug has the power to completely transform any space.

[industrynews10]

Are there smart home integration options available with Nessa Illumination lights?

Yes, Nessa Illumination offers smart home integration options with their lighting products. Their lights can be integrated with popular smart home systems such as Google Home, Amazon Alexa, and Apple HomeKit. This allows you to control the lighting through voice commands, smartphone apps, and automation routines, providing convenience and enhancing the smart home experience.

[mobiloitteptyltd]

Mobiloitte’ IoT Application Development Services in South Africa Empower homes across South Africa with the future of smart living through Mobiloitte's IoT application development services. Our experts utilize IoT technologies like MQTT, IoT protocols, and cloud integration to create intuitive, energy-efficient, and secure smart home solutions. Experience heightened comfort, convenience, and energy savings. Choose Mobiloitte for cutting-edge IoT applications that enhance lifestyles across the nation.

[taraxippos]

I hate apps. I hate things that could function self sufficiently on their own being made to require an app to function. I hate the absolute levels of hubris and greed that goes into making a system that way. I hate smart home shit, I hate appliances connecting to the wifi, I hate touch screens being on everything for no fucking reason. I hate how these features render your appliances/car/whatever useless in the face of basically a million everyday tech issues that you can't just fix yourself because you need fucking company tech support. I hate these things being marketed as 'the future' with an illusion of sleekness and luxury when it has been cynically designed to maximize profits at the direct expense of utility and user experience.

I hate support "FAQ" pages that are written based around problems the company THOUGHT customers might have during some development stage, and not actual problems people are experiencing in the reality of using their product. I hate 'chat with our support!' messaging systems that imply you're talking to a human but you are actually talking to a bot that can only respond with excerpts from the FAQ page you have already looked through by now. I hate automated phone menu systems for customer support that make you navigate a menu for 20 million hours without ever placing you on hold, while reminding you "have you checked out our FAQ page or the App? All your answers will be in The App", (as if I would be bothering to call if the FAQ page covered my question). I hate how these automated phone systems are always like, 'Now just say what you need help with! :)" trying to give an illusion of human interaction when in actuality their system has a very limited number of prompts it can recognize and it would really just be easier to list menu options. I hate how saying certain prompts will lead to a bad end to your 'I need actual tech support by a human' questline where the phone robot goes 'You can find the answer to this question on The App! Goodbye!" and hangs up, giving you the choice of either calling back and attempting to discover a usable fucking route through their phone system or maybe instead just killing yourself.

[moderninterior2024]

How Will Interior Design Evolve in the Future?

Interior design is a dynamic field that continually adapts to new trends, technologies, and cultural shifts. As we look ahead, the future of interior design promises to be even more innovative and responsive to the needs of a changing world. In this article, we'll explore the trends and technologies that are set to shape the interiors of tomorrow.

1. Embracing Sustainable Design

One of the most significant shifts in interior design is the growing emphasis on sustainability. As concerns about climate change and resource depletion intensify, designers are prioritizing eco-friendly materials and practices.

Eco-Friendly Materials: The future will see a rise in the use of sustainable materials like reclaimed wood, bamboo, and recycled metals. These materials not only reduce environmental impact but also add a unique aesthetic to spaces.

Energy Efficiency: Future interiors will incorporate energy-efficient lighting, smart thermostats, and solar panels. Homes and offices will be designed to minimize energy consumption and reduce carbon footprints.

2. Smart Homes and Integrated Technology

Smart home technology is revolutionizing how we interact with our living spaces. The future will see even more integration of smart devices, creating homes that are not only more convenient but also more efficient.

Voice-Controlled Systems: Imagine controlling your entire home with just your voice. From adjusting lighting to setting the thermostat, voice-controlled systems will make daily tasks effortless.

Automated Solutions: Future homes will feature advanced automation systems that can learn and adapt to your routines. This includes everything from automated blinds that adjust based on sunlight to refrigerators that order groceries when supplies run low.

3. Personalization and Customization

As technology advances, so does our ability to personalize our living spaces. The future of interior design will see a shift towards highly customized environments that reflect individual tastes and lifestyles.

3D Printing: 3D printing technology will allow for the creation of bespoke furniture and decor items. This means that you can have unique, one-of-a-kind pieces that perfectly fit your space and style.

Modular Furniture: Future homes will increasingly feature modular furniture that can be easily reconfigured to suit different needs and occasions. This flexibility will be especially valuable in smaller living spaces.

4. Biophilic Design

Biophilic design, which seeks to connect occupants more closely to nature, will become a central theme in future interiors. This approach not only enhances aesthetic appeal but also promotes well-being.

Natural Elements: Expect to see more use of natural materials like stone, wood, and plants. Large windows and indoor gardens will bring the outdoors inside, creating a calming and rejuvenating atmosphere.

Health Benefits: Biophilic design has been shown to reduce stress, improve mood, and boost productivity. Future interiors will leverage these benefits to create healthier living and working environments.

5. Flexible and Multi-Functional Spaces

As urbanization continues and living spaces become more compact, the need for flexible and multi-functional interiors will grow. Future designs will focus on maximizing the utility of every square foot.

Convertible Furniture: Furniture that can serve multiple purposes will be key. Think of sofas that convert into beds, desks that transform into dining tables, and walls that can be moved to create different room configurations.

Adaptable Layouts: Future homes will feature layouts that can be easily adapted to different activities. This could include movable walls or partitions that allow for seamless transitions between work, leisure, and living spaces.

6. Wellness-Centric Design

The future of interior design will place a greater emphasis on wellness. As people become more health-conscious, interiors will be designed to support physical and mental well-being.

Ergonomic Furniture: Expect to see more furniture designed with ergonomics in mind, promoting better posture and reducing strain.

Air and Water Quality: Future homes will incorporate advanced filtration systems to ensure clean air and water, contributing to overall health.

7. Minimalism with a Twist

While minimalism will continue to be a popular trend, future interior design will infuse it with more personality and warmth.

Warm Minimalism: This approach combines the clean lines and simplicity of minimalism with cozy textures and inviting colors. The result is a space that feels both serene and welcoming.

Functional Minimalism: Future minimalism will focus on functionality, ensuring that every piece of furniture and decor serves a purpose. This creates uncluttered spaces that are easy to maintain and live in.

8. Tech-Infused Spaces

As technology continues to advance, it will become even more seamlessly integrated into our living spaces.

Augmented Reality (AR): AR will allow homeowners to visualize changes to their interiors before making them. This could include trying out new paint colors, furniture arrangements, or decor items virtually.

Smart Kitchens: The kitchens of the future will be equipped with smart appliances that can help with meal planning, grocery shopping, and even cooking. This will make it easier to maintain a healthy diet and save time.

9. Cultural and Global Influences

Globalization and cultural exchange will continue to influence interior design, bringing diverse styles and ideas into homes around the world.

Ethnic Decor: Expect to see more incorporation of decor items from different cultures, adding richness and diversity to interiors.

Global Design Trends: Designers will draw inspiration from around the world, blending traditional and contemporary elements to create unique and eclectic spaces.

10. Focus on Longevity and Timelessness

In contrast to the fast fashion trend in clothing, future interior design will emphasize longevity and timelessness.

Quality Over Quantity: There will be a shift towards investing in high-quality, durable furniture and decor that can withstand the test of time.

Timeless Aesthetics: Interiors will favor classic designs and neutral color palettes that won't go out of style, ensuring that spaces remain elegant and relevant for years to come.

Conclusion

The future of interior design is exciting and full of possibilities. From sustainability and smart technology to personalization and wellness, the trends and innovations on the horizon promise to transform how we live and interact with our spaces. As we move forward, the key will be to embrace these changes while creating environments that are not only beautiful but also functional, healthy, and reflective of our personal values and lifestyles. The interiors of the future will be more than just spaces to live in—they will be spaces that enhance our lives in meaningful ways.