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thelittleredheadedmusician · 6 years ago

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We Won’t Eat Our Words

For @newsies-strike-day I thought it only appropriate to do a Newsies centric fic in my crooked politician au since I did a les mis one for barricade day. You don’t have to read the rest of the series for this, it’s written as a standalone. Special thank you to @rum-on-fire who is definitely NOT part of the newsies fandom (though they have their green card to stay in the rabbit hole lol) and very helpfully betaed and edited this. Title, inspiration, and recommended listening: Monster by dodie w/ assit from 100 Bad Days by AJR. Rating: PG Words: 4,959 AO3

Katherine collapsed onto her bed still fully clothed, needing to work up the energy to even put her pajamas on. She’d spent the day setting up her new apartment – since she’d be needing one after next year anyway her parents had kindly agreed to foot the bill for a small studio near school until she graduated and would start paying the rent herself – and was thoroughly exhausted as a result.

Her mom had insisted on hiring movers for hauling her possessions from their uptown brownstone to the downtown apartment and for bringing up all the furniture. Katherine had insisted on actually putting everything away herself and so the two had spent the Saturday doing just that before her mom called a cab and they drove home. She was so tired she almost regretted just not spending the night, but she was waiting to start living there until after the cable guys came and set her wifi up on Monday.

Kath held her phone aloft in front of her, thumb hovering over the call button for a friend from D.C. She had just enough mental capacity to talk over final details for his visit the next weekend. Before Katherine could hit the button her bedroom door flung open, causing her to let her hand drop as she turned to see who it was.

Her father stood there, back straight and chin out, still in his pressed business suit at the time SNL would be showing the second performance of their musical guest had it not been the middle of July.

Kath swung her legs off the bed and used the momentum to push herself up into a seated position. She let her face fall into the cool neutral expression she reserved for interactions with her father, tilting her head and lifting her eyebrow incrementally to show her question at his barging in.

Joseph Pulitzer stepped exactly two paces into the raspberry walled room. Transferring his polished loafers from the dark burgundy of the hall rug to her cream carpeting. He pulled his tablet out from under his arm and with an economical flick of his wrist held the screen out to her.

“What’s this?” He demanded.

Forced to get up, Katherine crossed the short distance to meet him and take the tablet from his hands. She was confused at first, not understanding what he was referring to. Then she recognized the website that had been pulled up.

Thanks to the Newsies’ recognition for election coverage – which Katherine’s blog posts from D.C. had no small part in – the writing blog that she’d set up her junior year of high school had seen a flood of traffic. She’d decided to capitalize on it and turn the site into a writing portfolio. With the help of Elmer the web design wizard she’d managed to embed articles and videos from three different news sites. Specs and Davey had helped her to curate a sense of professionalism; balancing her more personal, opinionated blog posts with her news writing from the school paper, the more frivolous reviews from her time interning in the Arts section at The Sun, and the work she did as an intern for CNN in the fall. The site looked good.

Katherine looked up from the tablet to her father, a frown tightening the corners of her mouth and dragging her brows together. “It’s my portfolio. My writing portfolio.”

Snatching the tablet from her hands Joe scoffed. He swiped at the screen, scrolling to something before tapping with a controlled sort of violence.

“What?” Katherine demanded. Her blood was starting to boil and her earlier exhaustion had burned off as a result.

“You actually believe that this shows your skills? And don’t get me started on the complete lack of journalistic integrity.”

His sneer actually knocked her back, causing her to stumble.

“Excuse me?”

Joe flipped the tablet around again, showing the research articles that she’d put together for the Newsies. He sent the page scrolling.

“You actually think that you can be unbiased and yet remain in bed with your little activist group?”

Katherine’s lip curled at her father’s choice of words. Her hands had closed into fists and she only realized they had when she felt her chipped manicure biting into her palms.

“If you had been paying attention at all you would know that we have been praised for being non-partisan and unbiased. But that would mean you actually cared enough to pay attention to me,” she spat.

Her father’s expression turned stony. Any emotion that she might have been able to detect was shuttered behind judgmental eyes and a cruel mouth and harsh brows.

“You might think that you can skate by on talent and charm alone Katherine, in fact this little display proves you think exactly that, but no one is trawling the internet for hires,” he sniffed. “I certainly don’t. I would never hire you.”

For a second Katherine’s heart stopped. Her father’s words ringing in her ears. When it started again she drew herself up to her full height and met his gaze.

“Well it’s a good thing I never expected you to. You see the name at the top of the page? Katherine Plumber. Not Pulitzer, Plumber. Everything there I did myself and I didn’t even need you. I don’t need you to give me a job either. What you hold in your hand does more to prove that than any point you think you’re trying to make. I don’t need your name or your judgement and I certainly don’t need to stand here and listen to you insult me.”

Joe seemed stunned. Katherine used this to her advantage, already moving towards her bathroom and pulling her toothbrush, toothpaste, and birth control pills from the cabinet. She tossed them into the travel case she kept under the sink and then followed with her hairbrush and some makeup and bobby pins, hair ties and travel sized body wash, shampoo, and conditioner.

When Kath walked back out Joe still hadn’t moved. She tossed the case into her backpack. She moved to grab up her pajamas and they and her laptop and charger followed suit. She wouldn’t need the clothes she’d laid out for the next day but she pulled them off her desk chair anyway when she swept up her keys, wallet, and subway card. The subway card went into her pocket, the rest dumped into the backpack too. She could fish her keys out on the train.

He was still standing there as she pulled her shoes back on. By now he had the decency to look dumbstruck.

Katherine closed the bag and swung it onto her shoulders. Fuck not having wifi, she didn’t need it for twenty-some odd hours if it meant not dealing with Joseph Pulitzer. With his condescension. His contempt. His utter disinterest.

She shouldered past him and finally he did more than stare at her. “Where are you going?”

Narrowing her eyes, Katherine jutted out her chin. “Home.” And then she marched down the hall. Down the grand staircase and through the foyer. Right out the big front doors to the muggy night beyond. Katherine didn’t stop marching until she reached the subway platform that would take her downtown.

Here she paused, waiting for the train. She dug her keys out as she waited. They rested on the end of a lanyard she’d gotten from her old dance studio ages ago. The pink one with a purple crown marked the front door. The Cheshire Cat from Alice in Wonderland the back. The shiny silver the apartment. The dull brass the building.

There was a keychain on the end of the lanyard too that held a trio of keys each decorated in a primary color. The keychain was a metal art deco design with “Medda Larkin” and the theater’s name and her office phone number. The yellow was for Jack and Charlie’s building. Blue for their apartment. Red a townhouse in Georgetown.

She could hear the train rumbling towards the station and Katherine made a decision. She ruthlessly twisted the princess and Cheshire Cat keys from her lanyard, shoving them deep into a pocket of her backpack. When she held up her lanyard again she saw the places she knew she would be welcomed.

Katherine closed her hand around the keys and stepped on the train.

After about twenty minutes in her apartment Katherine began to regret her choice to storm out rather than simply kick her father out of her room. Not because she felt any guilt about what was said. Not because she didn’t have wifi. Entirely because she and her mom had decided to save electricity and turned off the air-conditioning. In the short time that she’d been gone the humid New York night had crept in and she was dying.

She’d had the ac running full blast, but it wasn’t quite enough yet. Her frizzing hair had been wrangled into a bun on the top of her head. She’d found a pair of old soffe shorts a size too small that she hadn’t known she’d owned nevertheless packed when she rifled through the drawers her mom had filled for her while she had been setting up the kitchen. She’d been searching for the tank top she was currently sporting and the shorts had been in with her athletic wear.

Sitting in the dark on her new couch Katherine could hear the city humming around her. Now that her quest to beat the heat was done, she had nothing else to focus on but the fight.

She wouldn’t take back what she’d said and done. Katherine had defended herself, her future, her blog, and by extension, her friends. What her father had said though? That was echoing around her head. His “I would never hire you” just getting louder and louder in her imagination.

Katherine grabbed her phone off the coffee table and swiped it open. She went to her contacts’ favorites and hit call. The muffled ringing bled into the ringing of her father’s voice and Kath was struck by the hour and a fear he might be sleeping. Just as she was bracing herself for the possibility he picked up. Katherine let out his name on a sigh of relief. “Jack.”

“Hey Kath,” he sounded muffled, like his face was mashed into his pillow. “Is everything ok?”

“Not really,” she found herself saying in a small voice, suddenly feeling the beginning of tears. They made the words want to stick in the back of her throat. “I- I had a fight- and- and- I ran away. I’m at my apartment. I need a hug.”

Dammit. She was crying. Katherine didn’t cry and yet here she was. Her father had actually made her cry.

“I’ll be right there,” and now Jack sounded like he was sitting up.

Kath let out a shaky breath and swiped at her eyes. “I love you.”

“I love you too.”

It wasn’t long until the buzz of the intercom made her jump, pulling her out of her mental echo chamber. The apartment was still warm but most of the humidity had started to dissipate and the temperature was well on the way to comfortable. She buzzed open the door into the building and stayed leaning by her door, knowing it wouldn’t be long until there’d be a knock.

When it came Katherine opened the door to Jack but not just Jack but Charlie, David, and Sarah too.

“What’re you doing here?” she asked.

Jack engulfed her in a hug, moving her out of the doorway and letting the others in.

“Housewarming party,” Charlie said as though it were obvious.

This made Katherine acutely aware of the fact that she had absolutely no food. Another thing that she was waiting to actually start living there to acquire. The hour made her doubtful if the local bodega would even be open.

“Umm…” she said, still being hugged tightly by Jack.

“We brought snacks,” he whispered in her ear. She squeezed him tighter, a silent thanks for reading her mind.

“Damn girl, you live like this?” Charlie joked, staring around the dark studio.

Giving Jack one last hug and a kiss on the cheek she moved to close the door and flip the lights on. “Sorry, it was hot and I was afraid to blow out the ac.”

David snorted, he’d moved to the kitchen and set his backpack down on the counter. He started pulling out sodas and juice boxes. “Kath, and I say this with love, this place is nicer than where I grew up. I doubt you’ll blow a fuse for having a lamp and the air-conditioning on at the same time.”

Katherine rolled her eyes and stuck her tongue out at him. Her friends chuckled and she noticed that David hadn’t been the only one to bring a backpack and they all had set about taking over her kitchen. The noise started to drown out her father’s voice in her head.

“Ok,” Sarah said, peering into her desolate fridge, “either you invited Les over before us or you haven’t gone shopping yet.”

Giggling Kath came to grab glasses and plates out of the cabinets. “I don’t think I invited any Jacobs over and yet, here you are. And at this hour.”

“Yeah, I was on Ellen and we were just about to start talking about what it was like to be Robin to Robert Pattinson’s Batman. Then Jack woke me up,” Charlie gave his brother a dry look and the other boy held up his hands in defense, a bag of Doritos in each.

“Sorry man but we all know the Kath Signal supersedes the Bat Signal,” Jack said.

She tried, she really did, pressing her lips together into a tight line but she couldn’t help but grin. Her earlier tears were long forgotten in the face of her friends. It was obvious what had happened, Jack had roused Charlie and called David who’d brought Sarah and they all came to check on her. To distract her or reassure her, whatever she might need.

Katherine paused, hands resting on the counter, as she watched her friends unpacking the supplies they had brought. That just made her smile grow as she realized that Jack and Charlie had merely grabbed whatever was in their cupboard before coming over while the Jacobs must have woken their mother – whether accidentally or intentionally she wasn’t sure – if the tupperwares filled with cut fruit, veggies, and Kath’s favorite homemade hummus were any indication.

Moving around her they began to dole out the snacks. Kath finally forced herself into action again, grabbing a capri sun from the fridge before making herself a plate.

They all made their way to the living room, arguing over who would be forced to sit in the overlarge beanbag chair that had been a staple of Katherine’s dorm since freshman year. It was the same beanbag that Sarah had to eventually decree was not a suitable bed and thus not allowed to be used as an excuse to spend the night after the boys had discovered it and tried to use their room as an escape from whatever mischief they might have gotten into. While comfortable it was extremely hard to pull oneself out of.

Kath found herself maneuvered into the middle of the couch, Jack on one side and David on the other. Charlie had gotten the armchair and Sarah sank into the beanbag with a resigned sigh.

The ac was finally doing its job and she leaned onto Jack, swinging her legs up so that they draped over David’s knees. Both of them just gave her incredulous looks before accepting their fates. Katherine poked at her hummus with a baby carrot, lost in thought as a silence settled around her.

She felt Jack press a soft kiss to the top of her head and sat up to blink at him in confusion.

“You ok?” he asked in a low voice. That’s when she realized they’d all sat there waiting for her to answer a question she’d been too wrapped up in her own head to realize was asked.

Katherine felt herself blush as she nodded. “Yeah. Um, what’d you say?”

“I wanted to know how the move in went,” David said fondly.

She’d just taken a bite of her carrot, so Kath waited until she’d swallowed to speak. “It went really well. I mean you can kinda see that,” she rolled her eyes in self-deprecation, “but yeah, the movers got all the furniture set up and then my mom and I did the rest. Took the whole day but it’s done.”

Kath shrugged and took another bite before adding, “The cable guy comes Monday so I’m shit outta luck on entertainment until then. No tv, no internet. But I’ve got some dvds if you guys want? I think I know where my Cards Against Humanity got to.”

David groaned as Charlie punched the air. This then resulted in Charlie nudging David sharply in the side with one of his elbow crutches for the groan. And saying, “You’re a sore loser Davey, it’s time ya get over it.”

David rolled his eyes and Kath giggled.

“Don’t deny it Dave,” Jack said, smug. The way she was leaning on him meant Katherine could feel him move as he spoke. It was weird. And funny. Kinda relaxing too.

“We both know that Les got the bad habit of flipping the Monopoly board from you,” Sarah chimed in, putting the lid on any of her brother’s world-famous rebuttals.

David flung his hands up in defeat. “Monopoly is a stupid game anyway! Do you know how bad they are for consumers? And us striving to create our own is just propaganda.”

“You know,” Kath chimed in thoughtfully, remembering a fun fact she’d picked up from a friend, “it was originally created to show how detrimental to society capitalism was. So, you’re right about the propaganda angle, wrong about the original intention.”

Her friends were all giving her variations of the same look. A mixture of mild confusion and dumbfounded. Katherine decided to just turn her attention back to her hummus.

“Well ok then,” Jack finally said. “I think that means you’re feeling better?”

It was a question, she could tell it was, but thanks to the distraction presented by teasing David and bitching about Monopoly she’d totally forgotten her own shitty captain of industry father. Katherine deflated slightly at the reminder.

She nodded meekly, though it was more of head wobble than a nod that eventually just turned into a shrug against Jack’s side. She huffed out a breath and her friends, no, her family – the wonderful marvelous people that they were, who came into her empty apartment in the middle of the night whilst she was wallowing and turned it into a true home in a matter of minutes – waited patiently for her to gather her thoughts and make up her mind.

“It’s a mixed bag?” she tried. Katherine could admit to herself she was stalling as English escaped her. She was left with the memory of her father storming into her room looping in her head, juxtaposed with opening her door to find Jack, David, Charlie, and Sarah waiting for her. Also, the word Gummiente for some reason, it was German for rubber duck. All in all, not a very banner moment for the wannabe writer. Maybe her father was right.

Katherine squeezed her eyes shut. She did not want to think about that. The air caught slightly in her throat as she inhaled. Would not even give him the satisfaction in her own imagination.

Jack must have felt her still because the next thing Katherine knew he was draping an arm around her and pulling her into his side. Then she felt David shift, gently swinging her legs down so he could slide closer and hug her too. A weight rested on her knee, the unmistakable feel of the top of one of Charlie’s crutches and she knew that the only reason it wasn’t his hand was because the space between the couch and coffee table was too narrow for him to maneuver with the couch full. Distantly Katherine thought she’d have to remember to fix that as she felt Sarah squeezing her hand, having finally fought her way out of the beanbag.

Katherine took in another shuttering breath. Her shoulders shook slightly. No tears tried to slip out though as she found herself laughing in relief. Brought about by her friends around her. Happiness and love for these people.

In a rush Katherine’s words came back to her and soon were pouring out of her mouth. A habit of hers that her father hated and had on occasion gotten her into hot water but for the life of her Kath couldn’t see the point in silencing herself, even if sometimes her voice reacted before her brain.

“You guys are just the best,” Kath breathed out in a rush. “I mean really. I’m so so so glad to have you all in my life and so thankful that you just decided to show up here in the middle of the night. Like, I know you were all sleeping; and I know how much you need it, bunch of overworked and underpaid college kids who run a human rights campaign slash activist group on the side that you are. But you somehow decided that I was more important than some well deserved rest. For some fucking reason.

“Which I really appreciate,” Katherine paused slightly, catching her breath and steeling her nerves. “Like, really appreciate. So much. So so much. Because I- I ran away from home? No. That sounds dumb. Oh god, I feel like a fucking dork but like I don’t care, cause I need to tell you guys this: I have a home; you are my home. I ran away from my dad. He- he found my blog and I’d say he was just being a dick about it but really he was being himself cause he’s always a dick so like I shouldn’t be surprised but we wound up arguing – I know, I know, shocking – and well I don’t regret what I said, it may have been mean but it was true, and I don’t regret coming here but it still hurt. He…��

Katherine trailed off, opening her eyes to frown down at her lap with the plate of snacks still clutched in her one hand. Jack pressed a kiss to the side of her head in encouragement. She furrowed her brows, screwing her courage to the sticking place.

“He told me that he’d never hire me,” Katherine finally said.

It was met with a chorus of shock and outrage. Jack and Davey both squeezed her tighter while Sarah let go of her hand to throw her own up in the air in exasperation. Charlie was letting out a stream of expletives detailing exactly what he thought about Joseph Pulitzer as a father and businessman.

After a couple long seconds David started laughing. It snapped Katherine out of her sudden shame as she looked over to him, fearing hysterics. David just grinned widely back at her as she gave him a questioning look.

“Kath!” he exclaimed breathlessly between laughs. “You don’t need him to hire you! And probably never will!”

She blinked at him, not following. Jack apparently had though, and she figured it was thanks to the fact that their trains of thought tended to run on the same rail. “You’re right! And it’s his own fucking loss!”

The two boys laughed as Katherine tried to work out what they meant. She glanced to Sarah who looked just as lost as she was and then to Charlie. He was frowning slightly but nodding as though he was seeing the logic in his best friends’ nonsense.

David realized her confusion, grabbing the tops of her arms so that she would meet his eyes as he spoke. “Kath, you already have a job.”

She made a face. “I’ve got an internship,” Katherine corrected him.

“Yeah, with The New York Sun!” David shook her slightly in his growing excitement.

“Your second summer internship there,” Jack added with that same almost manic cheer. “And this time they don’t have you writing puff pieces on kids festivals.”

“No they don’t!” David tagged back in and great they were going to do the thing where they traded off sentences to create one long argument. It was an impressive and truly fantastic talent, but Katherine hated when they turned it on her. Especially when she had yet to see their point. “This time you’re working directly for Bryan Denton, the one and only!”

As if on cue Sarah cheered “Our man Denton!” Which, granted, was a pretty Pavlovian response from any newsie when Denton, News Editor at The New York Sun, was mentioned.

Kath just widened her eyes and raised her brows slightly, her expression clearly saying “And your point is…?”

Charlie huffed, leaning forward in the armchair. “Kath, do we have to spell it out for you? Denton loves you. He’s like the Batman to your Batgirl, more Cain than Gordon in this case though you’re more of a Babs than a Cass in general and that’s not just because of your hair…”

Kath raised an eyebrow.

“But I digress,” Charlie said sheepishly. “He’s taken you under his wing. He sent you the internship application in like, what, January? Like right after break? And hired you himself. He loved working with you on the big World protest freshman year and was the one who suggested you apply to The Sun for the summer after in the first place, and you did last summer once the Newsies accounts were solidly off the ground. This is your second summer there. In. A. Row. And you spent the fall in D.C. At frickin CNN. An internship that Denton also suggested you look into since he knew about it from contacts he had from his war correspondent days.”

Rolling her eyes, Katherine shook off David’s hands where they still gripped her arms. Judging by his expression he’d forgotten he’d still been holding on and she let a small smile slip out.

“Look,” Kath started, “I won’t deny that Denton has been helping me out and kinda mentoring me, but it doesn’t mean he’ll just magically give me a job after graduation. If they don’t need another reporter in his section he can’t hire me no matter how much he likes me or how good he might think I am.”

Jack and David exchanged a silent conversation in a single look over her head. Katherine sat back so she could glare at them both.

“Uh exactly?” Jack laughed. “You said it yourself, even if there’s not room in his section he’ll make sure you’re hired at The Sun somewhere until there is. Or he’ll help you get a job anywhere in New York.”

“Not that you need his help,” David added. He smirked at her, but it was quickly turning into that proud smile of his. The same one he gave Les any time his little brother showed up on campus to brag about an A on a test or someone else he’d talked into following the Newsies of New York accounts.

“Kath,” Sarah said, speaking for the first time in a while. She was shaking her head in fond exasperation. “Your resume could kick anyone’s resume’s ass: You’re the Editor-in-Chief for the school paper this year. You help run one of the most up-and-coming non-partisan political outreach groups in the Northeast. You’ve interned for two different sections at one of the city’s biggest papers. You helped cover the midterm elections for CNN. Your articles helped bring about a major change in policy for one of the biggest universities in New York, as a freshman. Like, these are the highlights and only cover the past three years.”

Katherine started laughing at that. A mildly deranged sound that started bubbling out of her throat before settling into something normal. All snorts and gasps as her friends joined her. It was ridiculous only because it was true. And she had flung it right back into her father’s face before making a grand exit.

“Well I’ve always been overdramatic in my rebellion,” she managed to gasp out between laughs.

That only made her friends laugh harder. Sarah snorted before saying “I know” and clearly flashing back to Katherine blasting alt-rock in their tiny dorm freshman year.

Katherine shook her head. “But the melodrama was definitely an inherited trait.”

“Well,” Jack said when the laughter started to quiet, “you definitely outdid him on this one. Points for that.”

“Honey,” Kath made her voice sickly sweet as she teased him, a sure sign that she was feeling more like herself. “Don’t you know this is like Whose Line Is It Anyway? The rules are made up and the points don’t matter.”

“But just like Whose Line there’s still a winner,” David added quickly. “It’s pretty clear tonight it’s you.”

Katherine beamed. With a living room – her living room – filled with the people she loved there was no doubt in Katherine’s mind that she had indeed won. Even though she wasn’t quite ready to verbalize it. Not tonight at least. After a night’s sleep she knew she’d be able to go back and face her father, head held high with the confidence that no matter what Joe said or did she was untouchable. That in a few years screaming matches and steel sharp words would dull into memories, all that would matter about tonight would be that she finally realized exactly how lucky she was.

#newsies #strikestrikestrikeday #katherine pulitzer #katherine plumber #jack kelly #david jacobs #davey jacobs #crutchie morris #sarah jacobs #joseph pulitzer #crooked politician au #my fic #writing #own writing

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devontroxell · 5 years ago

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The Complete Guide to Creating Your Own Snapchat Filters

Since its launch in 2011, Snapchat has allowed users to share quick pictures that vanish into thin air in the matter of seconds. Who would have thought that the popular social tool would become a leading social platform for users of all ages eventually turning into a valuable tool for marketers? Now, Snapchat has are over 229 million daily users, and lands on the list of the top 10 most popular apps worldwide with over 53 million downloads!

Why in the world is Snapchat so popular, especially amongst Millennials? Well, one of the biggest reasons is the ability to apply fun and creative filters showing your audience the cool park you’re visiting or the Sunday Funday adventures you’ve embarked on. Even more than a fun way to use the platform, the Snapchat filter is an extremely useful marketing tool for businesses. How so?

In this guide, you’ll learn:

What Snapchat filter is

How to create a customer Snapchat filter

How to use a Snapchat filter for your brand

What is a Snapchat filter?

A Snapcaht filter is an overlay for photographs that you can create and purchase to advertise your brand. Also called a Snapchat Geofilter, is essentially the tool in the app that allows businesses (and personal accounts) to create your very own custom Snapchat filters promoting your brand or message.

You can make filters available for lengths of time, as well as in specific locations. A Snapchat filter that targets a particular location is a Geofilter.

“A Geofilter is a location-based overlay you can find by swiping right on your Snapchat photo,” says HubSpot. “It’s a particularly useful tool for promoting your business… A Geofilter can help you alert foot traffic to your business’s nearby proximity, and spread awareness to users both in and outside your chosen location.”

Why businesses should use Snapchat filters

Snapchat filters are one of the main ways Snapchat was able to successfully grow their popularity. Before Snapchat introduced the world to these swipeable filters, the app was download 600,000 times each day worldwide; once Snapchat filters were added to the platform the daily download rate DOUBLED.

A Snapchat filter, left, is overlay, as opposed to a VR lens, right.

One study found that one of the main reasons users spend time on Snapchat is because of the filter feature. Realizing this, Snapchat has made it possible for businesses to grow their brands by creating their own branded Snapchat filters.

Geofilters also have been found to get a wide amount of visibility with 40 to 60% of the daily Snapchat audience seeing them, according to HubSpot. In fact, a Geofilter run by Bell Media for students at the University of Alabama reached 19,000 people in just five hours!

Now that you understand how valuable these babies are, here is how you can go about creating your very own Snapchat filters to draw even more eyes onto your brand.

How to create customer Snapchat filters

When it comes to using Snapchat filters for business there are a few different routes you can go. You can choose to design and purchase a filter from within the Snapchat app without making a Snapchat Business Account or you can first create a business account (if you do not already have one) and buy and create filters for multiple locations with more precise demographic targeting capabilities.

If you are looking for a quick and easy route to make a business filter, then creating one as a guest may be the way to go. However, creating a business account will give you a higher level of control, and also provide you with more Snapchat advertising capabilities. Here is how to go about creating your own business account.

Now that that is out of the way, here are the super simple steps to create your very own custom Snapchat filters:

Step #1: Go to the “Create Your Own” website to start and click “Create Filter.”

Step #2: Upload your custom-made design or choose to use Snapchat’s one of existing templates and add any unique text, images, or emoji of your choosing. Pro tip: Include your business logo to build your brand recognition. Once things are looking fabulous, hit “Next.”

Step #3: Customize your start and end time for when your filter will be available for use. This window is adjustable and can be set as a “repeating event,” as well. You can even choose to run your filter during specific times of the day or week.

Step #4: Give your filter a home by setting up a “Geofence.” The “Geofence” allows you to target a precise location where your filter will be available.

Step #5: Choose if your filter is for personal or business use, submit your order, and wait for Snapchat confirmation. It really is that easy!

How to make your brand's Snapchat filters successful

Now that you know how to set-up your very own Snapchat filter, you need to make sure you’re using them effectively for your business. Well, we have done some digging and these five tips that will ensure your filters are not only acceptable, but phenomenal at engaging your target audience!

1. Set a plan with specific goals

Just blindly creating Snapchat filters for your businesses radius is likely not going to be super effective at engaging your audience. And, worse, it could feel random or even obnoxious to Snappers. This is why having a specific plan in place as to what the goal of your filter is and why you want people to use it will be most effective.

For instance, are you a floral shop running campaigns around Mother’s Day flower arrangements? Then a couple weeks pre-Mother’s Day when folks are starting to think about sending out deliveries may be a good time to sponsor a Mother’s Day related Snapchat filter with this reminder.

The bottom line is that having a goal set and purpose for your filter will ensure it will actually spark interest and benefit your bottom line.

2. Put yourself your customer’s shoes

Would you, as a potential customer, use this Snapchat filter? This is the question you should always ask as you are creating your Snapchat Geofilter. If it does not feel like something your audience members would actually use, then what is the point?

Making it fun, entertaining, and timely are some ways to ensure your customers will use it. Perhaps playing off a recent SNL skit or incorporating some holiday related content that gets your audience members to feel warm and fuzzy inside. Always thinking about how to relate most to your audience members, and getting into their mindset will ensure your business Snapchat filters resonate.

3. Follow the specs outlined by Snapchat

While this one might sound obvious, it can be easy to overlook. Why waste time and money designing your beautiful Snapchat filter to have it disapproved by the platform? Here are the artwork guidelines outlined by Snapchat that you need to follow:

File dimensions: 1080px wide by 2340x high

Max file size: 300 KB

DPI: 72 (*error message is DPI too high)

File type: PNG with a transparent background

Ensure your filter only takes up roughly 25% of either the top or bottom of the screen (Snapchatters want to see themselves!)

Snapchat also provides are longer list of submission guidelines and tips here.

4. Simplicity is best

You’ll notice the last bit of advice in Snapchat’s list of guidelines for filter approval includes ensuring your filter takes up no more then 25% of the frame at the top or bottom. This is for a reason! Your audience members are using Snapchat primarily for selfie-taking and do not want a huge logo of your brand draping across their face.

Stick to simple designs that are relevant and do not take up tons of space. If you really want your target audience to use your filter, you need to ensure they are not overly salesy. Remember, the main reason people use filters is not to promote your business. Here’s a great example from The Detroit Zoo.

5. Evaluate and improve as time goes on

Just like with all of your marketing campaigns, you should be evaluating the effectiveness of your Snapchat filters. Luckily, Snapchat has a built-in analytics tool to gain insight into how your filters were used and viewed by Snappers. To take a look at your metrics click on the three-line icon on the top left-hand corner, select “My Orders,” chose your filter, and view the metrics. You’ll be able to evaluate filter metrics like swipes, uses, views, and overall usage. These analytics can also be downloaded to a CSV.

Set up your Snapchat filters today!

Now that you have all the information handy, it is time to conquer the world of Snapchat filters. Your audience could use some new and fun filters in this new normal we are all living in.

The Complete Guide to Creating Your Own Snapchat Filters published first on https://wabusinessapi.tumblr.com/

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