#SEO Services for Electricians

[gandhitechnowebsolutions]

SEO, PPC & Digital Marketing For Electricians | Gandhi Technoweb Solutions

We pride ourselves on providing the best Electricians SEO, PPC & Digital Marketing services and boosting your website ranking on the front page of the search results.

[indeedseous]

Top Electrician SEO Experts: Dominate Search Results Now!

Dominate search results with IndeedSEO's specialized SEO for electricians. Our proven strategies enhance your online visibility and drive more traffic to your website.

[indeedseo]

Increase Your Visibility with SEO Services for Electricians Get your electrical business seen by more potential customers. With SEO services for electricians from SEO Experts, you'll increase your visibility in search rankings and drive more traffic to your website. Get started today and watch your business grow!

[eglogicstech-blog]

EGlogics Softech Introduces Cutting-Edge Electrician SEO Solutions to Empower Electrical Service Providers

Noida, India – April 1, 2024 – EGlogics Softech, a trusted leader in web design, development, and digital marketing services, announces the launch of its innovative Electrician SEO solutions tailored specifically for electrical service providers.

In today's digital age, the success of any business, including electricians, heavily relies on its online presence and visibility. With EGlogics Softech's expertise in web development and SEO, electricians can now tackle the power of digital marketing to expand their reach and grow their businesses exponentially.

"We understand the unique challenges faced by electricians in standing out in a competitive market," CEO of EGlogics Softech. "Our Electrician SEO solutions are designed to address these challenges by enhancing online visibility, driving targeted traffic, and ultimately, generating more leads and conversions for our clients."

EGlogics Softech's Electrician SEO services encompass a comprehensive approach to digital marketing, including website optimization, content marketing, local SEO, and strategic link building. By leveraging proven methodologies and cutting-edge technology, EGlogics Softech ensures that electricians can effectively connect with their target audience and outperform their competitors in search engine rankings.

Since its establishment in 2013, EGlogics Softech has earned a reputation for delivering high-quality software development and IT services to over 500 satisfied clients, ranging from startups to Fortune 500 enterprises. With a team of skilled professionals and a commitment to excellence, EGlogics Softech continues to empower businesses worldwide to achieve their digital objectives.

For electricians seeking to enhance their online presence and attract more customers, EGlogics Softech offers a range of customized Electrician SEO packages to suit every need and budget. Whether it's optimizing a website for local searches or implementing a comprehensive digital marketing strategy, EGlogics Softech provides the expertise and support necessary to drive tangible results.

About EGlogics Softech:

EGlogics Softech is a leading provider of web design, development, and digital marketing solutions. With over 950 completed projects and more than a decade of industry experience, EGlogics Softech has established itself as a trusted partner for businesses worldwide. Since its inception in 2013, EGlogics Softech has been committed to delivering innovative, high-quality software solutions that drive tangible results and exceed client expectations.

For more information about EGlogics Softech's Electrician SEO solutions and other services, please visit https://www.eglogics.com/ or contact:

US Office

 Phone: +1 917 728 1217

India Office

Address: D-23, 2nd Floor, Sector-63, Noida, 201301 India

Phone: +91 – 7065572572

UK Office

Address: 2 Maning Way, Lancaster Business Park, Caton Road, Lancashire, LA1 3SU Phone: +44 208 0895502

Email: hello@eglogics.com

Website: https://www.eglogics.com/

[b9solutionsseo]

Power Up Your Business: A Guide to Digital Marketing for Electricians

Learn how to optimize your online presence, attract new customers, and increase your revenue with our comprehensive guide to Digital Marketing for Electricians. From search engine optimization to social media marketing, this guide has everything you need to succeed in the digital age. Get started today and watch your business thrive. You can find more information on the website.

[electricianwebsuccess]

Electrician Web Success is a web design firm specializing in web services for electrical contractors. We work with clients across the United States to grow their local businesses through strategic website development and marketing. We emphasize personal service and loyalty as we develop, maintain, and promote your top-quality website. Electrician businesses need websites to generate new leads to drive business revenue. We conduct a free SEO & Website Analysis of your online prospects and the strength of your competitors. It describes the importance and value of our approach to website development.

[tandem-interactive]

Digital Marketing for Electric Utilities

Forget dusty brochures! Today's electric utility customers are digital bloodhounds, sniffing out everything from power generation to next-gen storage solutions online. They're information detectives on the hunt. That's where Tandem energizes your game. We equip electric utilities with the power to not just be found online, but to connect with a vast pool of qualified leads you never knew existed. Imagine attracting customers actively searching for your exact services!

We skyrocket your organic ranking, ensuring you're the first stop for online searches. We strike with laser-focused online ads, reaching only the most relevant leads. We ignite connections and showcase your expertise through engaging social media channels. We craft landing pages that convert website visitors into loyal customers, fast. The impact? A surge in brand awareness, a steady stream of qualified leads, and ultimately, a more robust customer base that fuels your electric utility company's growth.

Ready to Power Up Your Digital Marketing? Partner with Tandem and light the way to digital marketing success. Click here to learn more about how Tandem can be your partner in achieving digital marketing success!

[seoconsultantmelbourne]

Melbourne SEO Consultant for Electricians – Drive More Local Traffic

In the highly competitive market of electrical services, standing out and attracting local customers can be challenging. Most people search online when they need an electrician, so having a strong online presence is essential. An expert SEO consultant in Melbourne can help electricians optimize their online visibility, drive more local traffic, and grow their business. This blog explores how professional SEO consulting can benefit electricians in Melbourne.

The Importance of SEO for Electricians

SEO, or Search Engine Optimization, involves enhancing your website to rank higher in search engine results. Effective SEO can lead to increased visibility, more website traffic, and ultimately, more clients for electricians. Here’s why SEO is vital:

Increased Online Visibility: Higher search rankings make it easier for potential customers to find your services.

Enhanced Credibility: Appearing at the top of search results builds trust and credibility.

More Leads and Conversions: Targeted SEO strategies can generate more inquiries and job bookings.

Competitive Edge: Effective SEO helps you stand out in the competitive Melbourne market.

Key SEO Strategies for Electricians

1. Local SEO Optimization

For electricians, local SEO is crucial. Customers typically search for services nearby, so your business must appear in local search results.

Strategies:

Google My Business: Ensure your Google My Business profile is complete and accurate with contact information, operating hours, and service descriptions.

Local Keywords: Use location-specific keywords like "Melbourne electrician" or "electrician near me" in your website content.

Local Listings: Get your business listed in local directories and on platforms like Yelp and Yellow Pages.

2. Keyword Research and Optimization

Identifying and using the right keywords is essential for attracting the right audience. Focus on keywords that potential customers are likely to use when searching for electrical services.

Examples:

"Emergency electrician Melbourne"

"Residential electrical services"

"Commercial electrician in Melbourne"

Incorporate these keywords naturally into your website’s content, including headings, meta descriptions, and service pages.

3. High-Quality Content Creation

Creating valuable and informative content can help attract and retain customers. Consider starting a blog to provide tips and advice related to electrical services.

Content Ideas:

How-to guides on basic electrical repairs and safety tips.

Case studies of past projects to showcase your expertise.

Updates on the latest industry trends and technologies.

4. Mobile Optimization

Ensure your website is mobile-friendly, as many users search for services using their smartphones. A responsive design that adapts to different screen sizes is crucial for providing a good user experience and improving search rankings.

Mobile Optimization Tips:

Use a responsive website design.

Optimize images and videos to load quickly on mobile devices.

Simplify navigation to make it easy for mobile users to find information.

5. Technical SEO

Technical SEO involves optimizing the backend of your website to improve its performance and search engine rankings.

Key Areas:

Site Speed: Improve your site’s loading speed using tools like Google PageSpeed Insights.

Secure Website: Ensure your website uses HTTPS to provide a secure browsing experience.

XML Sitemap: Create and submit an XML sitemap to help search engines index your site more effectively.

6. Building Quality Backlinks

Backlinks from reputable websites can significantly boost your SEO. Aim to build high-quality backlinks through partnerships, guest blogging, and local networking.

Strategies:

Collaborate with Industry Websites: Write guest posts for home improvement or trade websites.

Local Networking: Participate in local events and get featured in community publications.

Customer Testimonials: Encourage satisfied customers to leave reviews and link back to your website.

Benefits of Hiring an SEO Consultant in Melbourne

1. Expertise and Experience

SEO consultants bring specialized knowledge and experience to the table. They understand the latest SEO trends and best practices, ensuring your website is optimized effectively.

2. Tailored Strategies

An SEO consultant can develop customized strategies that align with your business goals and target audience. This personalized approach ensures that your SEO efforts yield the best results.

3. Time and Resource Efficiency

Outsourcing your SEO allows you to focus on running your business while the experts handle your online presence. This can save you time and resources, allowing for more efficient operations.

4. Measurable Results

SEO consultants provide detailed reports and analytics, allowing you to track the success of your SEO campaigns. This data-driven approach helps you understand what works and where improvements are needed.

How to Choose the Right SEO Consultant

Selecting the right SEO consultant can make a significant difference in your online success. Here are some tips for choosing the best SEO consultant for your electrical business:

Check Their Track Record: Look for a consultant with a proven history of success in improving search engine rankings and driving traffic.

Read Reviews and Testimonials: Client feedback can provide insights into the consultant’s effectiveness and professionalism.

Ask About Their Approach: Ensure they use ethical, white-hat SEO practices that align with your business values.

Evaluate Communication Skills: Effective communication is key to a successful partnership. Choose a consultant who is responsive and transparent.

Conclusion

Enhancing your online visibility through SEO is crucial for electricians in Melbourne. By partnering with an expert SEO consultant, you can implement effective strategies that increase your search rankings, attract more local traffic, and grow your business. Focus on local SEO, keyword optimization, high-quality content, mobile optimization, technical SEO, and building quality backlinks to achieve the best results. Invest in professional SEO consulting today to stay ahead in the competitive electrical services market and ensure long-term success for your business.

[gripelectric24]

The Best Air Conditioning Services - by Grip Electric Limited

Introduction:

In the scorching heat of summer or the biting cold of winter, a reliable air conditioning system becomes an indispensable part of our daily lives. Whether it's creating a comfortable environment at home or ensuring optimal working conditions in a commercial space, the importance of a well-functioning air conditioning system cannot be overstated. In this blog, we will delve into the realm of air conditioning services, with a specific focus on the outstanding offerings provided by Grip Electric Limited.

I. Understanding the Importance of Quality Air Conditioning Services:

Before delving into the specifics of Grip Electric Limited's services, it's crucial to underscore the significance of quality air conditioning services in general. A well-maintained and efficient air conditioning system not only ensures a pleasant indoor environment but also contributes to energy efficiency, reducing utility costs and environmental impact. Regular servicing and timely repairs not only prolong the lifespan of the equipment but also enhance its performance, guaranteeing a consistent and comfortable experience for users.

II. Grip Electric Limited: A Brief Overview:

Grip Electric Limited has established itself as a reputable player in the field of electrical services, with a strong focus on air conditioning solutions. Boasting a team of skilled professionals and a commitment to customer satisfaction, Grip Electric Limited has emerged as a reliable choice for individuals and businesses seeking top-notch air conditioning services.

III. Comprehensive Air Conditioning Services Offered by Grip Electric Limited:

Installation Services:Grip Electric Limited excels in the installation of various types of air conditioning systems, catering to both residential and commercial needs. Their team of experts ensures precise installation, considering factors such as the size of the space, cooling requirements, and energy efficiency. This attention to detail guarantees optimal performance from the outset.

Routine Maintenance:Regular maintenance is the key to the longevity and efficiency of any air conditioning system. Grip Electric Limited offers comprehensive maintenance packages, including cleaning, filter replacement, and performance checks. By scheduling routine maintenance with Grip Electric Limited, clients can prevent potential issues, improve energy efficiency, and enjoy uninterrupted comfort.

Emergency Repairs:Air conditioning breakdowns can be inconvenient and uncomfortable, especially during extreme weather conditions. Grip Electric Limited understands the urgency of such situations and provides prompt and efficient emergency electrician repair services. Their skilled technicians are equipped to diagnose and address a wide range of issues, restoring the system to optimal functionality swiftly.

Upgrades and Replacements:As technology advances, upgrading to a more energy-efficient and environmentally friendly air conditioning system can offer numerous benefits. Grip Electric Limited assists clients in evaluating their current systems and provides expert advice on upgrades or replacements that align with their needs and budget.

IV. The Grip Electric Advantage:

Experienced and Qualified Team:The success of any service provider lies in the expertise of its team. Grip Electric Limited takes pride in its team of experienced and qualified technicians who undergo regular training to stay abreast of the latest industry trends and technological advancements.

Customer-Centric Approach:Grip Electric Limited places a strong emphasis on customer satisfaction. From the initial consultation to the completion of a service, the company prioritizes open communication, transparency, and a customer-centric approach. This ensures that clients are not only satisfied with the services rendered but also well-informed about the condition of their air conditioning systems.

State-of-the-Art Technology:Keeping pace with technological innovations is crucial in the field of air conditioning services. Grip Electric Limited invests in state-of-the-art tools and equipment to deliver services that meet the highest standards of quality and efficiency.

Commitment to Sustainability:In an era where environmental consciousness is paramount, Grip Electric Limited is committed to promoting sustainable and energy-efficient solutions. This includes recommending and installing eco-friendly air conditioning systems, promoting responsible disposal practices, and advocating for energy conservation.

VI. Conclusion:

In the realm of air conditioning services, Grip Electric Limited stands out as a reliable and customer-focused provider. Their comprehensive range of call out electrician services, experienced team, commitment to quality, and dedication to sustainability make them a top choice for individuals and businesses alike. By choosing Grip Electric Limited, clients not only ensure the optimal performance of their air conditioning systems but also contribute to a more comfortable, energy-efficient, and sustainable future.

[profitparrotmarketing]

Mastering SEO in Ottawa for Business Success

In the bustling digital landscape of Ottawa, Ontario, where businesses are vying for online visibility and customer attention, understanding and implementing effective SEO strategies is paramount. As the capital city, Ottawa presents unique opportunities and challenges for businesses looking to thrive in the digital realm. Here's a closer look at how businesses can crack the code and master SEO in Ottawa for lasting success.

Unlocking Growth

In a city teeming with diverse businesses and a digitally savvy population, Ottawa offers a dynamic market for those who can navigate the intricacies of online visibility. SEO, or Search Engine Optimization, emerges as a powerful tool for businesses looking to rise above the digital noise and connect with their target audience. In such a circumstance, a service provider like Profit Parrot can stand as a beacon of hope. Being one of the renowned Ottawa SEO services, we will provide top-notch services for your brand success.

Localized Keyword Optimization

Ottawa's unique market demands a keen understanding of localized keywords. Businesses must tailor their content to include keywords specific to Ottawa and its surrounding areas. Leveraging phrases that locals commonly use in their searches enhances the probability of being discovered by Ottawa residents.

Embrace Ottawa's Cultural Diversity

Ottawa's rich cultural diversity is a treasure trove for businesses. Incorporate content that resonates with the various communities within the city, showcasing an understanding and appreciation for Ottawa's multicultural fabric. Engaging with diverse audiences not only broadens your customer base but also signals to search engines that your content is relevant to the local population. This is how best SEO services can provide you the best result. And Profit Parrot never fail to meet their commitment. From SEO for electricians to home services, we have it all.

Utilize Ottawa's Landmarks and Events

Capitalize on Ottawa's landmarks, events, and local attractions within your content. This not only adds a personal touch but also aligns your business with the city's identity. Creating content around Ottawa's events and activities can also attract local attention and increase your online visibility.

Leverage Google My Business

Google My Business (GMB) is a powerful tool for local SEO in Ottawa. Ensure that your GMB listing is optimized with accurate information, including your business name, address, phone number, and business hours. Encourage satisfied customers to leave positive reviews on your GMB profile, as these reviews can boost your local search rankings.

Wrapping Up

As businesses strive for digital prominence, mastering SEO in Ottawa becomes a linchpin for success. By tailoring strategies to the local market through localized keyword optimization, embracing cultural diversity, incorporating Ottawa's landmarks and events, utilizing Google My Business effectively, and prioritizing mobile optimization, businesses can crack the SEO code and unlock sustainable growth. Contact Profit Parrot as we will help you every possible way for your business success. We are also considered as the best Calgary SEO Company.

[kushitworld]

Powering Up Profits: SEO Benefits For Your Electrician

In today’s digital age, search engine optimization (SEO) isn’t just reserved for e-commerce giants or tech startups. It’s a vital tool for small businesses, including local service providers like electricians. When it comes to the electrician industry, where competition is fierce, and clients rely heavily on online search, SEO can be a game-changer. Let’s explore how SEO can benefit your electrician business and help you power up your profits.

Boosting Local Visibility

For electricians, the majority of your clientele is likely to come from your local area. When people have an electrical issue or need an electrical service, they often turn to search engines like Google to find nearby electricians. SEO can help ensure your business appears at the top of local search results when potential customers are looking for services you offer.

Local SEO techniques, such as optimizing your Google My Business listing, ensuring consistent NAP (Name, Address, Phone number) information across online directories, and using location-based keywords, can help your business dominate local search rankings. This means when someone in your area searches for “electrician near me,” your business is more likely to be the one they see.

2. Building Trust and Credibility

The electrical industry is one where trust and credibility are of paramount importance. Clients want to know that the electrician they hire is experienced, reliable, and trustworthy. A well-optimized website with informative content can help establish your authority in the field.

Creating content that answers common questions about electrical services, safety, and maintenance can position you as an expert. When people find valuable information on your website, they are more likely to trust your expertise and are therefore more likely to choose your services over your competitors’

3. Targeting the Right Keywords

Keyword research is a fundamental aspect of SEO. It’s about understanding what terms people use when searching for services related to your business. Electricians should target keywords that reflect the services they offer, such as “electrical repairs,” “lighting installation,” or “panel upgrades.” Long-tail keywords can also be valuable, as they often indicate a specific need or problem, like “emergency electrician for power outage.”

Integrating these keywords into your website’s content, meta descriptions, and headers can improve your website’s search engine rankings. It ensures that when potential clients search for the services you provide, your website is among the top results.

4. A User-Friendly Website

SEO isn’t just about keywords; it also includes optimizing the user experience on your website. A well-designed, user-friendly website can reduce bounce rates, increase user engagement, and keep visitors on your site longer.

Your website should be easy to navigate, load quickly, and be responsive to different devices and screen sizes. This not only satisfies human visitors but also aligns with Google’s preference for websites that provide a positive user experience.

5. Showcasing Your Services

Your website should serve as a virtual storefront for your electrician business. It’s the perfect place to showcase your services, share client testimonials, and provide contact information. With effective SEO, you can create dedicated pages for each service you offer, complete with detailed descriptions and images.

By highlighting your services and emphasizing what sets you apart from the competition, you can attract more clients who are looking for the specific electrical solutions you provide.

6. Tracking and Analytics

One of the most significant advantages of SEO is the ability to track and analyze the results of your efforts. Tools like Google Analytics provide insights into your website’s performance, including traffic sources, user behavior, and conversion rates. This data allows you to make informed decisions about your SEO strategy and marketing efforts.

By constantly monitoring your website’s performance, you can adapt to changes in search engine algorithms, refine your content, and target keywords that are more effective in driving traffic and conversions.

In conclusion, powering up your profits as an electrician business is not only about delivering top-notch electrical services but also about having a strong online presence. SEO is the key to boosting local visibility, building trust and credibility, targeting the right keywords, creating a user-friendly website, showcasing your services, and utilizing data-driven insights to improve your online performance.

Investing in SEO can have a substantial impact on your bottom line, helping you connect with more clients who need your services and allowing you to stand out in a competitive market. In the digital age, SEO is a powerful tool that can electrify your electrician business’s success.

Source:

[indeedseous]

Top-rated Electrician SEO Experts: Choose IndeedSEO for Success

Electrician SEO Experts at IndeedSEO specialize in boosting your online presence with tailored strategies. Visit our webpage to know more information.

[imsadvertisingllc]

IMS Advertising is a full-service marketing & advertising company providing a wide range of services for plumbing, HVAC, electric, and other service providers.

[mostlysignssomeportents]

You can’t shop your way out of a monopoly

I'm on tour with my new, nationally bestselling novel The Bezzle! Catch me in TUCSON (Mar 9-10), then SAN FRANCISCO (Mar 13), Anaheim, and more!

If you're running a business, you can either invest at being good at your business, or good at Google SEO. Choose the former and your customers will love you – but they won't be able to find you, thanks to the people who choose the latter. And if you're going to invest in top-notch SEO, why bother investing in quality at all?

For more than a decade, Google has promised that it would do something about "lead gens" – services that spoof Google into thinking that they are local businesses, pushing down legit firms on both regular search and Google Maps (these downranked businesses invested in quality, not SEO, remember). Search for a roofer, a plumber, an electrician, or a locksmith (especially a locksmith), and most or all of the results will be lead-gens. They'll take your call, pretend to be a local business, and then call up some half-qualified bozo to come out and charge you four times the going rate for substandard work:

https://www.nytimes.com/2016/01/31/business/fake-online-locksmiths-may-be-out-to-pick-your-pocket-too.html

Some of them just take your money and they "go back to the shop for a tool" and never return:

https://www.riverfronttimes.com/news/when-a-fake-business-used-a-real-st-louis-address-things-got-weird-32087998

Google has been promising to fix this since the late aughts, and to be fair, it's a little better. There was once a time when a map of Manhattan showed more locksmiths than taxis:

https://blumenthals.com/blog/2009/02/18/google-maps-proves-more-locksmiths-in-nyc-than-cabs/

But GMaps is trapped in the enshittification squeeze. On the one hand, the company wants to provide a good and reliable map. On the other hand, the company makes money selling "ads" that are actually payola, where a business can pay to get to the top of the listings or get displayed on the map itself. Zoom out of Google's map of central London and the highlighted landmarks are a hilarious mix of "organic" and paid listings: the British Museum, Buckingham Palace, the Barbican, the London Eye…and a random oral and maxillofacial clinic in the financial district:

https://twitter.com/dylanbeattie/status/1764711667663831455

Hell of a job "organizing the world's information and making it universally accessible and useful," Big G. Doubtless the average Londoner finds the presence of this clinic super helpful in orienting themselves relative to the map on their phone screens, and it's a real service to tourists hoping to hit all the major landmarks.

It's not just Maps users who'd noticed the rampant enshittification. Even the original design team is so horrified they're moved to speak out about the moral injury they experience seeing the product they worked so hard on turned into a giant pile of shit:

https://twitter.com/elizlaraki/status/1727351922254852182

Now, when it comes to locksmiths, I'm lucky. My neighborhood in Burbank includes the wonderful Golden State Lock and Safe, which has been in business since 1942:

https://www.goldenstatelock.com/

But you wouldn't know it from searching GMaps for a locksmith near me. That search turns up a long list of scams:

https://www.google.com/maps/search/locksmith/@34.1750451,-118.369948,14z/data=!3m1!4b1?entry=ttu

It also turns up plenty of Keyme machines – these are private-equity backed, self-serve key-cutting machines placed in grocery stores. Despite Keyme calling itself a "locksmith," it's just a badly secured, overcaptilized, enshittification-bound system for collecting and retaining shapefiles for the keys to millions of homes, cross-referenced with billing information that will make it easy for the eventual hackers to mass-produce keys for all those poor suckers' houses.

(Hilariously, Keyme claims to be an "AI" company):

https://www.businesswire.com/news/home/20200114005194/en/KeyMe-Raises-35-Million-to-Further-Its-Mission-of-Building-the-Premier-Locksmith-Services-Company-in-the-Nation

But despite the fact that you can literally see the Golden State storefront from Google Streetview, Google Maps claims to have no knowledge of it. Instead, Streetview labels Golden State "Keyme" – and displays a preview showing a locksmith using a tool to break into a jeep (I'd dearly love to know how the gadget next to the Slurpee machine at the 7-Eleven will drive itself to your jeep and unlock the door for you when you lose your keys):

https://www.google.com/maps/place/KeyMe+Locksmiths/@34.1752624,-118.3487531,3a,75y,350.19h,90.21t/data=!3m6!1e1!3m4!1ssHrtqjqvgFir3NBauMy13Q!2e0!7i16384!8i8192!4m15!1m8!3m7!1s0x80c2959cd65dbb1b:0x4b3744cf87492a71!2sBurbank+Blvd+%26+N+Hollywood+Way,+Burbank,+CA+91505!3b1!8m2!3d34.1750025!4d-118.3493484!16s%2Fg%2F11f37_3lq8!3m5!1s0x80c2951cedbf4d39:0xe8ff9fd5872e66e9!8m2!3d34.1755176!4d-118.349!16s%2Fg%2F11mw7nr4fx?entry=ttu

It's pretty clear to me what's going on here. Keyme has hired some SEO creeps and/or paid off Google, flooding the zone with listings for its machines. Meanwhile, Golden State, being merely good at locksmithing, has lost the SEO wars. Perhaps Golden State could shift some of its emphasis from being good at locksmithing in order to get better at SEO, but this is a race that will always be won by the firm that puts the most into SEO, which will always be the firm that puts the least into quality.

Whenever I write about this stuff, people inevitably ask me which search engine they should use, if not Google?

And there's the rub.

Google used predatory pricing and anticompetitive mergers to acquire a 90% search market-share. The company spends more than $26b/year buying default position in every place where you might possibly encounter a new search engine. This created the "kill zone" – the VC's term of art for businesses that no one will invest in, because Google makes sure that no one will ever find out it exists:

https://www.theverge.com/23802382/search-engine-google-neeva-android

That's why the only serious competitor to Google is Bing, another Big Tech company (Bing is also the primary source of results on Duckduckgo, which is why DDG sometimes makes exceptions for Microsoft's privacy-invading tracking):

https://en.wikipedia.org/wiki/DuckDuckGo#Controversies

Google tells us that the quid-pro-quo of search monopolization is search excellence. The hundreds of billions it makes every year through monopoly control gives it the resources it needs to fight spammers and maintain search result quality. Anyone who's paid attention recently knows that this is bullshit: Google search quality is in free-fall, across all its products:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

But Google doesn't seem to think it has a problem. Rather than devoting all its available resources to fighting botshit, spam and scams, the company set $80 billion dollars alight last year with a stock buyback that was swiftly followed with 12,000 layoffs, followed by multiple subsequent rounds of layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

The scams that slip through Google's cracks are sometimes nefarious, but just as often they're decidedly amateurish, the kind of thing that Google could fix by throwing money at the problem, say, to validate that new ads for confirmed Google merchants come from the merchant's registered email addresses and go to the merchant's registered website:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Search is a capital intensive business, and there are real returns to scale, as the UK Competition and Market Authority's excellent 2020 study describes:

https://assets.publishing.service.gov.uk/media/5fe4957c8fa8f56aeff87c12/Appendix_I_-_search_quality_v.3_WEB_.pdf

But Google doesn't seem to think that its search needs that $80 billion to fight the spamwars. That's the thing about monopolists, they get complacent. As Lily Tomlin's "Ernestine the AT&T operator" used to say, "We don't care, we don't have to, we're the phone company."

That's why I'm so excited about the DOJ Antitrust Division monopolization case against Google. Trusting one company to "organize the world's information and make it universally accessible and useful," was a failure:

https://www.justice.gov/opa/pr/justice-department-sues-google-monopolizing-digital-advertising-technologies

I understand why people want to know which search engine they should use instead of Google, and I get why, "There aren't any good search engines" is such an unsatisfactory answer. I understand why each fresh round of printer-company fuckery prompts people to ask "which printer should I get?" and I understand why "There are only six major printer companies and they're all suffering from end-stage enshittification" isn't what anyone wants to hear.

We want to be able to vote with our wallets, because it's so much faster and more convenient than voting with our ballots. But the vote-with-your-wallet election is rigged for the people with the thickest wallets. Try as hard as you'd like, you just can't shop your way out of a monopoly – that's like trying to recycle your way out of the climate emergency. Systemic problems need systemic solutions – not individual ones.

That's why the new antitrust matters so much. The answer to monopolies is to break up companies, block and unwind mergers, ban deceptive and unfair conduct. "Caveat emptor" is the scammer's motto. You shouldn't have to be an expert on lead gen scams to hire a locksmith without getting ripped off.

There are good products and services out there. Earlier this year, we decided to install a (non-networked) programmable pushbutton lock. I asked Deviant Ollam – whom I know from Defcon's Lockpicking Village – for a recommendation and he suggested the Schlage FE595:

https://www.schlage.com/en/home/products/FE595PLYFFFFLA.html

I liked it so much I bought another one for my office door. Eric from Golden State Lock and Safe installed it while I wrote this blog-post. It's great. I recommend both of 'em – 10/10, would do business again.

Name your price for 18 of my DRM-free ebooks and support the Electronic Frontier Foundation with the Humble Cory Doctorow Bundle.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/03/05/the-map-is-not-the-territory/#vapor-locksmith

Image: alicia rae (modified) https://commons.wikimedia.org/wiki/File:Kehole_Red.jpg

CC BY 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

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Budhiargomiko (modified) https://commons.wikimedia.org/wiki/File:Wasteland.jpg

CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0/deed.en

[odeskstudio]

Title: Inside ODeskStudio: Transforming Service Businesses with Smart Marketing Solutions

Description: Welcome to Inside ODeskStudio, your behind-the-scenes look at how we empower service-based businesses to thrive in a competitive digital landscape. Founded in 2022, ODeskStudio is a data-driven digital marketing agency specializing in tailored strategies for industries such as electricians, plumbers, and our primary focus—legal support service providers, especially process servers.

Our mission is simple: help small businesses unlock their potential through effective marketing campaigns. From SEO and PPC to web design and Google Ads, we craft solutions to increase visibility, drive traffic, and boost conversions. We are committed to growing with our clients, ensuring they stay ahead of the curve in their niche markets.

Explore our blog to stay updated on the latest marketing trends, success stories, tips, and strategies we use to help process servers, electricians, and other professionals grow. Whether you’re a small business owner or just curious about digital marketing, there’s something here for you.

Ending: Join us on this journey as we continue to refine our expertise, support local businesses, and build lasting partnerships. Welcome to Inside ODeskStudio—where data meets creativity, and businesses flourish.