#Rushkoff

[adamspuryear]

The super-rich ‘preppers’ planning to save themselves from the apocalypse by Douglas Rushkoff on the Guardian

[mostlysignssomeportents]

This is your brain on fraud apologetics

In 1998, two Stanford students published a paper in Computer Networks entitled “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” in which they wrote, “Advertising funded search engines will be inherently biased towards the advertisers and away from the needs of consumers.”

https://research.google/pubs/pub334/

If you’d like an essay-formatted version of this post to read or share, here’s a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

The co-authors were Lawrence Page and Sergey Brin, and the “large-scale hypertextual web search-engine” they were describing was their new project, which they called “Google.” They were 100% correct — prescient, even!

On Wednesday night, a friend came over to watch some TV with us. We ordered out. We got scammed. We searched for a great local Thai place we like called Kiin and clicked a sponsored link for a Wix site called “Kiinthaila.com.” We should have clicked the third link down (kiinthaiburbank.com).

We got scammed. The Wix site was a lookalike for Kiin Thai, which marked up their prices by 15% and relayed the order to our local, mom-and-pop, one-branch restaurant. The restaurant knew it, too — they called us and told us they were canceling the order, and said we could still come get our food, but we’d have to call Amex to reverse the charge.

As it turned out, the scammers double-billed us for our order. I called Amex, who advised us to call back in a couple days when the charge posted to cancel it — in other words, they were treating it as a regular customer dispute, and not a systemic, widespread fraud (there’s no way this scammer is just doing this for one restaurant).

In the grand scheme of things, this is a minor hassle, but boy, it’s haunting to watch the quarter-century old prophecy of Brin and Page coming true. Search Google for carpenters, plumbers, gas-stations, locksmiths, concert tickets, entry visas, jobs at the US Post Office or (not making this up) tech support for Google products, and the top result will be a paid ad for a scam. Sometimes it’s several of the top ads.

This kind of “intermediation” business is actually revered in business-schools. As Douglas Rushkoff has written, the modern business wisdom reveres “going meta” — not doing anything useful, but rather, creating a chokepoint between people who do useful things and people who want to pay for those things, and squatting there, collecting rent:

https://rushkoff.medium.com/going-meta-d42c6a09225e

It’s the ultimate passive income/rise and grind side-hustle: It wouldn’t surprise me in the least to discover a whole festering nest of creeps on Tiktok talking about how they pay Mechanical Turks to produce these lookalike sites at scale.

This mindset is so pervasive that people running companies with billions in revenue and massive hoards of venture capital run exactly the same scam. During lockdown, companies like Doordash, Grubhub and Uber Eats stood up predatory lookalike websites for local restaurants, without their consent, and played monster-in-the-middle, tricking diners into ordering through them:

https://pluralistic.net/2020/09/19/we-are-beautiful/#man-in-the-middle

These delivery app companies were playing a classic enshittification game: first they directed surpluses to customers to lock them in (heavily discounting food), then they directed surplus to restaurants (preferential search results, free delivery, low commissions) — then, having locked in both consumers and producers, they harvested the surplus for themselves.

Today, delivery apps charge massive premiums to both eaters and restaurants, load up every order with junk fees, and clone the most successful restaurants out of ghost kitchens — shipping containers in parking lots crammed with low-waged workers cranking out orders for 15 different fake “virtual restaurants”:

https://pluralistic.net/2020/12/01/autophagic-buckeyes/#subsidized-autophagia

Delivery apps speedran the enshittification cycle, but Google took a slower path to get there. The company has locked in billions of users (e.g. by paying billions to be the default search on Safari and Firefox and using legal bullying to block third party Android device-makers from pre-installing browsers other than Chrome). For years, it’s been leveraging our lock-in to prey on small businesses, getting them to set up Google Business Profiles.

These profiles are supposed to help Google distinguish between real sellers and scammers. But Kiin Thai has a Google Business Profile, and searching for “kiin thai burbank” brings up a “Knowledge Panel” with the correct website address — on a page that is headed with a link to a scam website for the same business. Google, in other words, has everything it needs to flag lookalike sites and confirm them with their registered owners. It would cost Google money to do this — engineer-time to build and maintain the system, content moderator time to manually check flagged listings, and lost ad-revenue from scammers — but letting the scams flourish makes Google money, at the expense of Google users and Google business customers.

Now, Google has an answer for this: they tell merchants who are being impersonated by ad-buying scammers that all they need to do is outbid them for the top ad-spot. This is a common approach — Amazon has a $31b/year “ad business” that’s mostly its own platform sellers bidding against each other to show you fake results for your query. The first five screens of Amazon search results are 50% ads:

https://pluralistic.net/2022/11/28/enshittification/#relentless-payola

This is “going meta,” so naturally, Meta is doing it too: Facebook and Instagram have announced a $12/month “verification” badge that will let you report impersonation and tweak the algorithm to make it more likely that the posts you make are shown to the people who explicitly asked to see them:

https://www.vox.com/recode/2023/2/21/23609375/meta-verified-twitter-blue-checkmark-badge-instagram-facebook

The corollary of this, of course, is that if you don’t pay, they won’t police your impersonators, and they won’t show your posts to the people who asked to see them. This is pure enshittification — the surplus from users and business customers is harvested for the benefit of the platform owners:

https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

The idea that merchants should master the platforms as a means of keeping us safe from their impersonators is a hollow joke. For one thing, the rules change all the time, as the platforms endlessly twiddle the knobs that determine what gets shown to whom:

https://doctorow.medium.com/twiddler-1b5c9690cce6

And they refuse to tell anyone what the rules are, because if they told you what the rules were, you’d be able to bypass them. Content moderation is the only infosec domain where “security through obscurity” doesn’t get laughed out of the room:

https://doctorow.medium.com/como-is-infosec-307f87004563

Worse: the one thing the platforms do hunt down and exterminate with extreme prejudice is anything that users or business-customers use to twiddle back — add-ons and plugins and jailbreaks that override their poor choices with better ones:

https://www.theverge.com/2022/9/29/23378541/the-og-app-instagram-clone-pulled-from-app-store

As I was submitting complaints about the fake Kiin scam-site (and Amex’s handling of my fraud call) to the FTC, the California Attorney General, the Consumer Finance Protection Bureau and Wix, I wrote a little Twitter thread about what a gross scam this is:

https://twitter.com/doctorow/status/1628948906657878016

The thread got more than two million reads and got picked up by Hacker News and other sites. While most of the responses evinced solidarity and frustration and recounted similar incidents in other domains, a significant plurality of the replies were scam apologetics — messages from people who wanted to explain why this wasn’t a problem after all.

The most common of these was victim-blaming: “you should have used an adblocker” or “never click the sponsored link.” Of course, I do use an ad-blocker — but this order was placed with a mobile browser, after an absentminded query into the Google search-box permanently placed on the home screen, which opens results in Chrome (where I don’t have an ad-blocker, so I can see material behind an ad-blocker-blocker), not Firefox (which does have an ad-blocker).

Now, I also have a PiHole on my home LAN, which blocks most ads even in a default browser — but earlier this day, I’d been on a public wifi network that was erroneously blocking a website (the always excellent superpunch.net) so I’d turned my wifi off, which meant the connection came over my phone’s 5G connection, bypassing the PiHole:

https://pluralistic.net/2022/04/28/shut-yer-pi-hole/

“Don’t click a sponsored link” — well, the irony here is that if you habitually use a browser with an ad-blocker, and you backstop it with a PiHole, you never see sponsored links, so it’s easy to miss the tiny “Sponsored” notification beside the search result. That goes double if you’re relaxing with a dinner guest on the sofa and ordering dinner while chatting.

There’s a name for this kind of security failure: the Swiss Cheese Model. We all have multiple defenses (in my case: foreknowledge of Google’s ad-scam problem, an ad-blocker in my browser, LAN-wide ad sinkholing). We also have multiple vulnerabilities (in my case: forgetting I was on 5G, being distracted by conversation, using a mobile device with a permanent insecure search bar on the homescreen, and being so accustomed to ad-blocked results that I got out of the habit of checking whether a result was an ad).

If you think you aren’t vulnerable to scams, you’re wrong — and your confidence in your invulnerability actually increases your risk. This isn’t the first time I’ve been scammed, and it won’t be the last — and every time, it’s been a Swiss Cheese failure, where all the holes in all my defenses lined up for a brief instant and left me vulnerable:

https://locusmag.com/2010/05/cory-doctorow-persistence-pays-parasites/

Other apologetics: “just call the restaurant rather than using its website.” Look, I know the people who say this don’t think I have a time-machine I can use to travel back to the 1980s and retrieve a Yellow Pages, but it’s hard not to snark at them, just the same. Scammers don’t just set up fake websites for your local businesses — they staff them with fake call-centers, too. The same search that takes you to a fake website will also take you to a fake phone number.

Finally, there’s “What do you expect Google to do? They can’t possibly detect this kind of scam.” But they can. Indeed, they are better situated to discover these scams than anyone else, because they have their business profiles, with verified contact information for the merchants being impersonated. When they get an ad that seems to be for the same business but to a different website, they could interrupt the ad process to confirm it with their verified contact info.

Instead, they choose to avoid the expense, and pocket the ad revenue. If a company promises to “to organize the world’s information and make it universally accessible and useful,” I think we have the right to demand these kinds of basic countermeasures:

https://www.google.com/search/howsearchworks/our-approach/

The same goes for Amex: when a merchant is scamming customers, they shouldn’t treat complaints as “chargebacks” — they should treat them as reports of a crime in progress. Amex has the bird’s eye view of their transaction flow and when a customer reports a scam, they can backtrack it to see if the same scammer is doing this with other merchants — but the credit card companies make money by not chasing down fraud:

https://www.buzzfeednews.com/article/rosalindadams/mastercard-visa-fraud

Wix also has platform-scale analytics that they could use to detect and interdict this kind of fraud — when a scammer creates a hundred lookalike websites for restaurants and uses Wix’s merchant services to process payments for them, that could trigger human review — but it didn’t.

Where do all of these apologetics come from? Why are people so eager to leap to the defense of scammers and their adtech and fintech enablers? Why is there such an impulse to victim-blame?

I think it’s fear: in their hearts, people — especially techies — know that they, too, are vulnerable to these ripoffs, but they don’t want to admit it. They want to convince themselves that the person who got scammed made an easily avoidable mistake, and that they themselves will never make a similar mistake.

This is doubly true for readerships on tech-heavy forums like Twitter or (especially) Hacker News. These readers know just how many vulnerabilities there are — how many holes are in their Swiss cheese — and they are also overexposed to rise-and-grind/passive income rhetoric.

This produces a powerful cognitive dissonance: “If all the ‘entrepreneurs’ I worship are just laying traps for the unwary, and if I am sometimes unwary, then I’m cheering on the authors of my future enduring misery.” The only way to resolve this dissonance — short of re-evaluating your view of platform capitalism or questioning your own immunity to scams — is to blame the victim.

The median Hacker News reader has to somehow resolve the tension between “just install an adblocker” and “Chrome’s extension sandbox is a dumpster fire and it’s basically impossible to know whether any add-on you install can steal every keystroke and all your other data”:

https://mattfrisbie.substack.com/p/spy-chrome-extension

In my Twitter thread, I called this “the worst of all possible timelines.” Everything we do is mediated by gigantic, surveillant monopolists that spy on us comprehensively from asshole to appetite — but none of them, not a 20th century payment giant nor a 21st century search giant — can bestir itself to use that data to keep us safe from scams.

Next Thu (Mar 2) I'll be in Brussels for Antitrust, Regulation and the Political Economy, along with a who's-who of European and US trustbusters. It's livestreamed, and both in-person and virtual attendance are free:

https://www.brusselsconference.com/registration

On Fri (Mar 3), I'll be in Graz for the Elevate Festival:

https://elevate.at/diskurs/programm/event/e23doctorow/

[Image ID: A modified version of Hieronymus Bosch's painting 'The Conjurer,' which depicts a scam artist playing a shell-game for a group of gawking rubes. The image has been modified so that the scam artist's table has a Google logo and the pea he is triumphantly holding aloft bears the 'Sponsored' wordmark that appears alongside Google search results.]

[quotesfrommyreading]

What I came to realise was that these men are actually the losers. The billionaires who called me out to the desert to evaluate their bunker strategies are not the victors of the economic game so much as the victims of its perversely limited rules. More than anything, they have succumbed to a mindset where “winning” means earning enough money to insulate themselves from the damage they are creating by earning money in that way. It’s as if they want to build a car that goes fast enough to escape from its own exhaust.

Yet this Silicon Valley escapism – let’s call it The Mindset – encourages its adherents to believe that the winners can somehow leave the rest of us behind.

Never before have our society’s most powerful players assumed that the primary impact of their own conquests would be to render the world itself unliveable for everyone else. Nor have they ever before had the technologies through which to programme their sensibilities into the very fabric of our society. The landscape is alive with algorithms and intelligences actively encouraging these selfish and isolationist outlooks. Those sociopathic enough to embrace them are rewarded with cash and control over the rest of us. It’s a self-reinforcing feedback loop. This is new.

Amplified by digital technologies and the unprecedented wealth disparity they afford, The Mindset allows for the easy externalisation of harm to others, and inspires a corresponding longing for transcendence and separation from the people and places that have been abused.

Instead of just lording over us for ever, however, the billionaires at the top of these virtual pyramids actively seek the endgame. In fact, like the plot of a Marvel blockbuster, the very structure of The Mindset requires an endgame. Everything must resolve to a one or a zero, a winner or loser, the saved or the damned. Actual, imminent catastrophes from the climate emergency to mass migrations support the mythology, offering these would-be superheroes the opportunity to play out the finale in their own lifetimes. For The Mindset also includes a faith-based Silicon Valley certainty that they can develop a technology that will somehow break the laws of physics, economics and morality to offer them something even better than a way of saving the world: a means of escape from the apocalypse of their own making.

  —  The super-rich ‘preppers’ planning to save themselves from the apocalypse

[liquidlightandrunningtrees]

Books have souls. Or so romantics like me tend to think.

Douglas Rushkoff

[standupcomedyhistorian]

Bo Burnham in 2018 with Douglas Rushkoff:

To me, the most embarrassing people right now are 30 years old. Like the most embarrassing people on the Internet are 30 year olds that like are trying to reconcile the two sides [real world and online], and they just come off incredibly embarrassingly.

Bo Burnham in 2021:

[jefffrose24]

winning moment

[onryou-onryou]

Psychic TV - Lies, And Then

[vertov-mango]

“We have a desire for purity, which is dangerous because we both have to try to fix things as we also are aware that they're too broken to be fixed. We don't even have words for that, that comportment.

It's a very specific comportment. I call it sleeve rolling in the face of impossibility. It's a very specific modality and it's not, by the way, it's neither optimism nor pessimism.

So again, my students joke, they call it Pessin-ism because that's my last name, and it's a little closer to pessimism — but it's filled with optimism of a radical sort. And some different philosophers and theorists refer to a radical hope (radical hope is a kind of way of saying it), but unfortunately in American culture hope tends to just mean like wishful thinking — which is back to silly optimism.

We need to somehow comport ourselves in a sleeve rolling in the face of impossibility kind of way, which is neither silly optimism nor the kind of pessimism that just sort of says ‘Yeah, throw in the towel.’

It can't be either of those.”

From the ‘Team Human’ podcast: Sarah Pessin in Conversation with Douglas Rushkoff, 18 August 2021

[protoslacker]

Warm Data

After reading Kenneth Sylvesteri's review of Nora Bateson's new book Combining yesterday, I was encouraged to look into the notion of "warm data" more. I have been quiet about Gaza lately and I'll just put that out there as context for my curiosity about it. Along the way I listened to a Team Human Podcast with Bateson from October of 2018. There's also a recent one from earlier this month. They are cool discussions.

I am not sure what I think about Warm Data Labs. I get the importance of coherence, but essentially the Warm Data Hosts seem something that will never involve me in one way or another. But I did enjoy hearing Bateson talk about these trainings in the 2018 Podcast. It seems a bit like the Harvard Business School's "case study" method; nota bene: I am probably wrong. Anyhow, Bateson said that at a training in San Francisco the attention was to "addiction." A few months later at a training in Indonesia "addiction" was also the focus. Bateson then said that some of the insights developed in either training were highly relevant to the other ones.

That reminded me of The Ghana Think Tank where laboratories are set up in "so-called developing countries to help solve first-world problems." The American Riad shows how potent such exchanges can be.

Bateson can be credited with coining the term "warm data." It's good that it's not a proprietary term, but rather a living idea that can be put to use.

I have been quiet about Gaza. I deeply appreciate those in my Tumblr feed who have been positing. But I have lost sense of grasping hold of possibilities, at least possibles that are not too terrible. I am happy that listening to Nora Bateson and Douglas Rushkoff to gain a sense for where and how to look for possibilities in dire predicament like this.

[infamousbrad]

"The answer is not to reject AI, but to work on retrieving and recognizing our humanity so we’re not so easily fooled into submission by these would-be conquerors. ... Maybe instead of being afraid of AI, we should learn to be less afraid of other people."

[dinnickhowellslikes]

[infamousbrad]

Douglas Rushkoff's Survival of the Richest in just four panels. (And not even exaggerated, gods help us.)

Man, I'm going to miss The Nib.

Jen Sorensen.

[quotesfrommyreading]

On the way back to the main building, JC showed me the “layered security” protocols he had learned designing embassy properties: a fence, “no trespassing” signs, guard dogs, surveillance cameras … all meant to discourage violent confrontation. He paused for a minute as he stared down the drive. “Honestly, I am less concerned about gangs with guns than the woman at the end of the driveway holding a baby and asking for food.” He paused, and sighed, “I don’t want to be in that moral dilemma.”

That’s why JC’s real passion wasn’t just to build a few isolated, militarised retreat facilities for millionaires, but to prototype locally owned sustainable farms that can be modelled by others and ultimately help restore regional food security in America. The “just-in-time” delivery system preferred by agricultural conglomerates renders most of the nation vulnerable to a crisis as minor as a power outage or transportation shutdown. Meanwhile, the centralisation of the agricultural industry has left most farms utterly dependent on the same long supply chains as urban consumers. “Most egg farmers can’t even raise chickens,” JC explained as he showed me his henhouses. “They buy chicks. I’ve got roosters.”

JC is no hippy environmentalist but his business model is based in the same communitarian spirit I tried to convey to the billionaires: the way to keep the hungry hordes from storming the gates is by getting them food security now. So for $3m, investors not only get a maximum security compound in which to ride out the coming plague, solar storm, or electric grid collapse. They also get a stake in a potentially profitable network of local farm franchises that could reduce the probability of a catastrophic event in the first place. His business would do its best to ensure there are as few hungry children at the gate as possible when the time comes to lock down.

So far, JC Cole has been unable to convince anyone to invest in American Heritage Farms. That doesn’t mean no one is investing in such schemes. It’s just that the ones that attract more attention and cash don’t generally have these cooperative components. They’re more for people who want to go it alone. Most billionaire preppers don’t want to have to learn to get along with a community of farmers or, worse, spend their winnings funding a national food resilience programme. The mindset that requires safe havens is less concerned with preventing moral dilemmas than simply keeping them out of sight.

  —  The super-rich ‘preppers’ planing to save themselves from the apocalypse

[pablolf]

“They’re torturing themselves now, which is kind of fun to see. They’re afraid that their little AIs are going to come for them. They’re apocalyptic, and so existential, because they have no connection to real life and how things work. They’re afraid the AIs are going to be as mean to them as they’ve been to us,” Rushkoff told the Guardian in an interview.

[...]

“They’re not getting off the planet, they’re not going to live forever. They’re just living out their fantasies. They are eugenicists. There’s a reason why they got along with Jeffrey Epstein and Richard Dawkins – people who say genes are the only things that matter, we live in an entirely material universe, there is no soul, humans can be auto-tuned and anything between the ones and zeros is just noise,” he said.

Doug Rushkoff on why tech billionaires are in escape mode

[itsnothingbutluck]

The tech elite have a plan to survive the apocalypse: they want to leave us all behind.

Five mysterious billionaires summoned theorist Douglas Rushkoff to a desert resort for a private talk. The topic? How to survive the “Event”: the societal catastrophe they know is coming. Rushkoff came to understand that these men were under the influence of The Mindset, a Silicon Valley–style certainty that they and their cohort can break the laws of physics, economics, and morality to escape a disaster of their own making—as long as they have enough money and the right technology.

In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. In a dozen urgent, electrifying chapters, he confronts tech utopianism, the datafication of all human interaction, and the exploitation of that data by corporations. Through fascinating characters—master programmers who want to remake the world from scratch as if redesigning a video game and bankers who return from Burning Man convinced that incentivized capitalism is the solution to environmental disasters—Rushkoff explains why those with the most power to change our current trajectory have no interest in doing so. And he shows how recent forms of anti-mainstream rebellion—QAnon, for example, or meme stocks—reinforce the same destructive order.

This mind-blowing work of social analysis shows us how to transcend the landscape The Mindset created—a world alive with algorithms and intelligences actively rewarding our most selfish tendencies—and rediscover community, mutual aid, and human interdependency. In a thundering conclusion, Survival of the Richest argues that the only way to survive the coming catastrophe is to ensure it doesn’t happen in the first place.

++++++++++++++++++++++++

‘Powerful truth telling … The crux of the argument that Rushkoff makes is that the digital economy is a house of cards built on fictional growth metrics that drive companies to raise money, undercut human workers, sell on the public markets, and then ― almost inevitably ― collapse under the weight of public market demands.’