#RSA Conference 2022
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misshockman · 4 days ago
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🎀(*^-^)/\(*^-^*)/\(^-^*)🎀(*^-^)=EF=BC=8F=EF=BC=BC(*^-^*)=EF=BC=8F=EF=BC=BC(^-^*)Kendra (Holstein-Romanov) Hockman
🌟 X Research Scientist @ SpaceX | SpellbookAI | Elon Musk Consulting | HPC-AI | IxDA | CTE Advisor 🌟
📍 Greater Seattle Area | 🌐 Contact Info
📞 P: +1.360.560.6127 | 📧 E: [email protected]
💼 Open to Marketing and Public Relations Specialist and Event Project Manager roles 💼
🌟 About Me 🌟
✨ Business Development Specialist, Agile Project Manager, and Event Producer with +12 years of marketing experience and a passion for providing white glove customer service. ✨
🌟 Skills 🌟
Public Speaking 🎤
B2B + B2C Sales 💼
Stakeholder Relations 🤝
Account Management 📊
SCRUM Development Process 🏃‍♀️
Customer Relationship Management (CRM) 💬
Data Management / Analysis 📊
Talent Acquisition 👥
Training, Team Building, & Development 🏆
Event Coordination, Production, & Reporting 🎉
Machine Learning + AI Expertise 🤖
Cloud Service Platform Expertise ☁️
VR/AR Consumer Education 🕶️
UX Design 🎨
Proficient in: Zoho, Salesforce, Asana, Trello, Kaltura, Rainfocus, StreamYard, Frame.io, Office 365, Google Workspaces, ChatGPT, & more.
🌟 Professional Experience 🌟
Creative UX.design @ SPACEX
2023 - ¤¤¤ | StarlinkX Studios (remote)
Manage Client Relations
Nurtured and secured $2 Million in sales within the first 60 days
Averaging +150 phone calls per day
Virtual Producer (Project Management) @ NVIDIA
2022 - ₩ | Santa Clara, CA (remote)
Produced an educational AI conference for researchers, developers, inventors, & IT professionals (+300k attendees, +800 sessions)
Coordinated keynote sessions with experts from NVIDIA, Meta, Mastercard, Uber, Google, Amazon, Stanford, etc.
Recorded via our virtual studio, completed post-production editing (cc), and broadcasted with live Q&A featuring ChatGPT
High-Performance Computing and Artificial Intelligence (HPC-AI) Advisory Council Member
Career and Technical Education (CTE) Leadership Committee Member for Public School District
Skilled In: Kaltura, Rainfocus, StreamYard, Frame.io, Office 365 (Excel/PP), Google Workspaces, & more
Project Manager (Business Development) @ SAMSUNG
2022 - ¤¤¤ | San Jose, CA (remote)
Community Liaison for SAMSUNG. Secure & maintain business partnerships
Support students, entrepreneurs, animal rescue groups, environmental protection groups, etc.
Career and Technical Education (CTE) Leadership Committee Member for Public School District
Highest Performing Market out of 36: Washington stores averaged 165% to sales plan
National Account Manager (Event Production) @ More Than Models
2020 – 2022 | Los Angeles, CA (remote)
Provided support and managed deliverables for clients such as Ferrari, Louis Vuitton, Wells Fargo, AT&T, Amazon, etc.
Shows Managed include AT&T Pebble Beach Pro-Am 2022, SuperBowl 2022, NBA All Star 2022, and more
Interviewed, input, and trained over 1,000 new talent candidates
Primary client contact and emergency contact for all shows
Executive Assistant for CEO, Ashlyn Henson
Spokesmodel / Product Specialist / Emcee / Tour Manager
2013 – 2022 | Independent, Nationwide
Consumer educator and product demonstrator specializing in Automotive & Technology
Trained and managed teams of up to 240 for events with over 300,000 attendees
Trade Shows Include: RSA, CES, GTC, GDC, E3, PAX West, Comic Con, Google NEXT, and many others
Clients include: Google, Amazon, Samsung, Cisco, Nvidia, Intel, Microsoft, Xbox, JLR, Lexus, Volvo, and more
Presenter with Stellantis on the International Auto Show Circuit for 3 years
Marketing & Public Relations Manager (Orthodontic / Healthcare Sales) @ All Star Orthodontics
2015 – 2017 | Camas, WA
Created and executed marketing strategies on behalf of Dr. Huong Le. Earned the “Elite Invisalign Provider” Award
Practice had a +3000% case increase, with a 45% conversion increase
🌟 Multi-City Experiential Tours 🌟
Stellantis - International Auto Show Circuit - 2019 to current - Automotive Product Specialist
Nintendo - Nintendo Switch Together Tour - 2019 - Tour Manager
Maruchan - Back 2 Ramen Tour - 2018 - Tour Manager
Safeway - Safeway Back to School Tour - 2018 - Field Manager
Intel - Intel’s Tech Learning Lab Tour - Portland - 2018 - Team Lead
Samsung - Galaxy Studio Tour - 2018 - VR/AR Demonstrator
Xbox - Super Lucky Tale’s Tour - 2017 - Costume Character
Kids Obstacle Challenge - 2016 - Lead Emcee
🌟 Technology Events 🌟
Amazon - CES - Las Vegas - 2020 - AWS Spokesmodel
VMware - VM World - San Francisco - 2019 - Emcee
GlaxoSmithKline - ADA FDI World Dental Congress - San Francisco - 2019 - Spokesmodel
Google - Google Marketing Live - San Francisco - 2019 - Breakout Sessions/Keynote Supervisor
Google - Google I/O - Mountain View - 2019 - Breakout Session/Keynote Supervisor
Google - Google Developers Group Leaders Summit - Mountain View - 2019 - Supervisor
Google - Google Next - San Francisco - 2019 - Supervisor
Nvidia - NVIDIA GTC 2019 - San Jose - 2019 - Breakout Session/Keynote Supervisor
Cisco - RSA - San Francisco - 2019 - Spokesmodel
Adobe - IxDA: Interaction Design Association - Seattle - 2019 - Spokesmodel
Google - Google Cloud Summit - Seattle - 2017 - Hostess
🌟 Gaming Events 🌟
Nintendo - Comic Con - San Diego - 2019 - Team Lead
Nintendo - E3 - Los Angeles - 2019 - Team Lead
Nintendo - Comic Con - San Diego - 2018 - Line Manager
Nintendo - PAX West - Seattle - 2018 - Game Demonstrator
Xbox - PAX West - Seattle - 2017 - Costume Character
Nintendo - Nintendo World Championships - Seattle - 2017 - Costume Character
🌟 Automotive Events 🌟
Lexus - Private NBA Event - Portland - 2019 - Hostess
KIA - Seahawks Games - Seattle - 2018 - Emcee
Jaguar/Land Rover - Seattle International Auto Show - Seattle - 2018 - Right Seat Driver
Jaguar/Land Rover - Portland International Auto Show - Portland - 2017 - Right Seat Driver
Volvo - Unveiling at Vail - Vail, Co - 2016 - Right Seat Driver
KIA - Portland Trailblazers - Portland - 2013-2016 - Emcee
🌟 Project Management Experience 🌟
NVIDIA - GTC 2020, GTC 2023
VIP Press Event at Vespertine - 2021
Ferrari - Casa Ferrari - Concours d’Elegance 2021
Louis Vuitton - NBA Finals 2021 - Louis Vuitton Trophy Ceremony
Rockstar Energy - Super Bowl 2022
British Government - Premier League Event 2022
Wells Fargo - Active Cash Holiday Program
Warner Bros. - The Conjuring 3 Premiere Event 2021
AT&T - HBCU Spotlight 2022, NBA All Star 2022, AT&T Loft at Pebble Beach Pro-Am 2022, NBA/NHL Team Entitlement Nights, AT&T Hoop Hustle
ESL One - Los Angeles 2020
Target - Target Halloween Slime Lab 2021, MLS All-Star Target Event 2021, Harry Potter Big Screen Drive-In Series 2021
Amazon - Amazon Fresh Food Fest 2022, Bacon Fest 2021, Cheerios ‘Moments of Good’ Program 2021, Amazon GO 2021, Amazon Fresh Grand Opening
Toyota - Orange Blossom Classic 2021, ONE Music Festival 2021, Houston Toyota Gold Cup 2021, Phoenix Toyota Gold Cup 2021, BIG3 2021, Club America
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mariacallous · 1 year ago
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Kremlin Ties
The Trickbot and Conti leaks have shaken up the ransomware industry. In June 2022, after attacking Costa Rica, members of the Conti ransomware group disbanded. And in February of this year, the UK and US governments sanctioned seven people for their alleged involvement with Trickbot.
One of those sanctioned was Vitaly Nikolayevich Kovalev who, confusingly, uses the online handles “Ben” as well as “Bentley.” Alongside the sanctions, the US unsealed a 2012 indictment accusing Kovalev of conducting bank fraud between 2009 and 2010. Multiple sources tell WIRED that Kovalev’s use of the Bentley handle isn’t connected to what they believe to be Galochkin’s use of the same moniker.
Though cybercrime groups like Trickbot aim to be efficient and professionalized, two individuals using the same handle, even years apart, illustrates the disorder and fluidity within these organizations. And as gangs in Russia’s cybercriminal world clash or disband to evade international law enforcement, new combinations of the same familiar faces often emerge under the banner of a new group.
Tracing the real identities and relationships of Trickbot members also underscores the gang’s prominence within Russia’s flourishing cybercrime scene. “We know that ransomware actors value their anonymity, so exposing their identities via sanctions designations affects their reputation and relationships within the cybercriminal ecosystem,” says Will Lyne, head of cyber intelligence at the UK’s National Crime Agency, the country’s equivalent to the FBI. Lyne says the sanctions against Trickbot members puts them under more scrutiny and blocks them from accessing UK, US, and global financial systems.
The FBI declined to comment on Trickleaks or recent Trickbot activity. A US Cybersecurity and Infrastructure Security Agency official, who would only speak to WIRED on the condition of anonymity, says it has been alerting “international partners” about Trickbot malware since August 2021 and has sent out 55 alerts in the past year.
“Over the past 12 to 18 months, we have seen a shift in power within the cybercriminal ecosystem from the ransomware operators, who control the malware behind the schemes, and the affiliates,” Lyne says. “This has resulted in some affiliates working much more loosely with multiple ransomware variants simultaneously.”
Microsoft’s corporate vice president of customer security and trust, Tom Burt, wrote of Trickbot in October 2020 that “research suggests they serve both nation-states and criminal networks.”
Digital crime syndicates operate globally, and particular types of scams often evolve in different regions as a result of lax enforcement that criminals use to their advantage. In Russia, the Kremlin has broadly allowed ransomware actors and other cybercriminal groups to operate with impunity—as long as they don’t victimize Russian targets. As the global law enforcement community has scrambled to address high-profile ransomware attacks, the question of how deeply Russian cybercriminal groups are tied to their government has taken on increased significance.
In January 2022, amid a series of particularly ruthless attacks on US and UK targets, Russian law enforcement arrested more than a dozen alleged members of the ransomware gang REvil, though the suspects were reportedly only charged with credit card forgery. This enforcement action was an isolated event and seemed to further underscore that the Russian government has a vested interest in managing optics and ultimately protecting its criminal hackers.
Speaking about Russia’s war against Ukraine at the RSA security conference in San Francisco in April, US National Security Agency cybersecurity director Rob Joyce said that criminal and “hacktivist” attackers are a “natural resource” for the Kremlin. He added that Russian intelligence “is able to maintain relationships and use all the coercive power of the Russian government” and that such a relationship was “pretty disturbing.”
As the war in Ukraine drags on, Russia’s inability to break through has become both embarrassing and destabilizing for Putin’s regime. But researchers say that the more geopolitically isolated Russia becomes, the more likely it is that the relationship between cybercriminals and Russian intelligence services will endure and even deepen.
“The Russian criminal problem isn’t going anywhere. In fact, now it’s probably closer with the security services than it’s ever been,” says John Hultquist, Google Cloud’s chief analyst for Mandiant Intelligence. “They’re actually carrying out attacks and doing things that benefit the security services, so the security services have every interest in protecting them.”
Analysts have repeatedly concluded that cybercriminals working in Russia have connections to the Kremlin. And these connections have become increasingly clear. When the UK and US sanctioned Trickbot and Conti members in February, both countries said members were associated with “Russian intelligence services.” They added that it was “likely” some of their actions were directed by the Russian government and that the criminals choose at least some of their victims based on “targeting previously conducted by Russian intelligence services.”
Chat logs included in the Trickleaks data offer rare insight into the nature of these connections. In 2021, two alleged Trickbot members, Alla Witte and Vladimir Dunaev, appeared in US courts charged with cybercrime offenses. In November 2021, according to Nisos’ analysis, the Trickleaks chats show members were worried about their safety and panicked when their own cryptocurrency wallets were no longer accessible. But someone using the handle Silver—allegedly a senior Trickbot member—offered reassurance. While the Russian Ministry of Internal Affairs was “against” them, they said, the intelligence agencies were “for us or neutral.” They added: “The boss has the right connections.”
The same month, the Manuel handle, which is linked to Galochkin, said he believed Trickbot leader Stern had been involved in cybercrime “since 2000,” according to the Nisos analysis. Another member, known as Angelo, responded that Stern was “the link between us and the ranks/head of department type at FSB.” The previous Conti leaks also indicated some links to Russia’s intelligence and security services.
Unmasking Trickbot, One of the World’s Top Cybercrime Gangs
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govindhtech · 8 months ago
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How AI Security Solutions Can Protect Your Business
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Advanced AI Security Measures
An AI PC, as cleverly described by Robert Hallock, is a brand-new computer equipped with parts made especially to run powerful AI-accelerated software.
Business is changing because of these incredible PCs. Nowadays, anybody using an AI PC for creation may do more tasks in less time. Are you altering a picture or writing a report? AI has caused a huge reduction in the time it takes people to create content, revolutionizing company efficiency.
Yet, AI PCs have benefits beyond significant boosts in productivity. These PCs’ AI capabilities, which are based on Intel Core Ultra CPUs, may also be used to improve security. To just a few advancements, AI security can automatically detect malware, interpret coding abnormalities, classify threats, run attack simulations, and compile vulnerability reports more quickly than a person can.
The use of AI security is crucial as malevolent actors are using novel strategies to get beyond established barriers: Currently, malicious malware is injected straight into computer memory, where it is difficult to differentiate it from legitimate system operations, accounting for 75% of fileless assaults. Artificial Intelligence has the capacity to swiftly identify and correlate previously unseen assaults and aberrant activity in systems. This blog article explains how organizations using AI security may be better protected by AI PCs. They will discuss how technologies like Intel Core Ultra CPUs’ neural processing units (NPUs) and Intel Threat Detection Technology (Intel TDT) improve security at the silicon level in this blog.
An overview of AI’s role in security advances
Researchers at Intel began investigating the possibility of fingerprinting malware six years ago. They did this by using machine learning (ML) techniques on telemetry data obtained from malware that was operating on the CPU microarchitecture. At the 2020 RSA conference, Intel presented an early proof of concept (POC) for this technology.
2018 saw the release of Intel TDT, a product of this technology. Intel TDT uses silicon-level telemetry and AI to detect targeted threats like ransomware and cryptojacking. Beyond deliberate assaults, research from 2022 by Intel and Microsoft shown the value of using CPU telemetry to model the appropriate behavior of system application processes and utilize this information as a starting point to detect attacks on the software supply chain. In the present day, Intel has enhanced defenses on over one billion PCs by scaling its AI security technologies with its security ecosystem!
Today, Intel TDT provides AI at scale
At its core, Intel TDT is a software development kit (SDK). Security ISVs may include AI-driven threat detection into endpoint detection and response (EDR) systems that operate on PCs with Intel Core processors starting with the 9th generation by using the SDK.
The use of dense performance monitoring unit (PMU) telemetry by Intel TDT to monitor specific application processes operating on the CPU microarchitecture is shown in Figure. Malware leaves a fingerprint on the CPU’s PMU while it runs in the operating system (OS) and on higher software layers. This fingerprint may be modeled in artificial intelligence (AI) to detect certain attack indications. The machine learning (ML) component of Intel TDT’s AI is made up of random forest classifier-based ML, which can be offloaded on the Intel integrated GPU. In order to preserve the user’s computing experience, AI security operates in the background.
Many of the threats that Intel TDT can identify may go undetected by conventional file-based threat detection approaches because malware uses obfuscation and cloaking tactics. Nevertheless, ISVs may identify malware early when they include Intel TDT into their antivirus and EDR products.
IT fleet managers may strengthen defenses by combining AI PCs with EDR software from Microsoft, Acronix, Bytesatwork, CrowdStrike, Check Point, Trend Micro, Sequretek, Fidelis, Kingsoft, and ESET. This allows the PC hardware to assist in detections.
According to recent testing conducted by SE Labs, Intel TDT recognized 93% of the most common ransomware assaults. Because of the importance of these findings, security industry experts now score ISVs’ security solutions based on Intel TDT enablement.
Novel endpoint detection driven by AI
Another pillar of AI-powered threat detection on AI PCs is the NPU included in the latest Intel Core Ultra CPUs. Deep learning (DL) models may be executed on the CPU via the Intel NPU, a specialized low-power artificial intelligence engine. A subtype of machine learning called deep learning (DL) makes predictions by training artificial neural networks on data. These neural networks may perform very well at tasks including pattern recognition, image processing, natural language processing, and more because they are made up of layers of linked nodes which replicate the framework of the human mind.
EDR ISVs may transfer AI-based threat detection from the cloud to the AI PC endpoint by using the Intel NPU. There are multiple implications to this, like:
Reduced latency and real-time threat detection
Local data processing eliminates the requirement for round-trip communication to the cloud when DL models are used on the endpoint. Making choices in real time may help identify threats in real time, since it eliminates the need to wait for cloud-based processing.
Local data processing protects network bandwidth
Large data transfers to the cloud may put a pressure on network capacity. Data transmission is reduced when data is processed locally and only relevant insights or anomalies are transferred to the cloud. This improves threat detection by increasing the amount of data that can be handled at the endpoint.
Enhanced privacy
When working with personally identifiable information (PII) or sensitive corporate data, endpoint-based DL gives enterprises more control over their data. Check out the Bufferzone PR for information on new privacy-preserving anti-phishing technologies.
Novel security strategies
By enabling DL on the edge, new avenues for threat detection are made possible. Faster remediation may be achieved by solution providers via their innovative and dynamic local malware discovery capabilities. Check out the video and article from CrowdStrike on the possible AI on the endpoint.
The ideal selection when buying a new fleet
Businesses may increase productivity exponentially with the use of AI PCs. They are capable of more, however. They provide strong artificial intelligence (AI) improvement, providing security capabilities to support enterprises in advancing against dynamic ransomware attacks. AI PCs raise the bar for hardware-based security with their Intel TDT and Intel Core Ultra CPUs with the Intel NPU. AI PCs are the best option for new fleet purchases when security and productivity are top concerns.
Read more on Govindhtech.com
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b2bcybersecurity · 1 year ago
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Cloud-Sicherheit bleibt die größte Sorge
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Cloud-Sicherheit bereitet Cybersecurity-Experten nach wie vor die größte Sorge, wie eine Umfrage auf der diesjährigen RSA Conference offenbart. Dabei wurden im Rahmen der diesjährigen RSA Conference in San Francisco mehr als 100 Cybersecurity-Professionals zu ihren derzeit dringlichsten Problemen bei der Umsetzung einer Cyberhygiene sowie den Cyberversicherungs-Strategien ihrer Unternehmen befragt. Für 39 Prozent der Befragten ist die Cloud-Sicherheit demnach Hauptanlass zur Besorgnis, gefolgt von Ransomware (16 %) sowie einer verteilt arbeitenden Belegschaft (12 %). Damit zeichnet sich ein ähnliches Bild wie bei der Befragung im vergangenen Jahr. Zudem ergab die Umfrage, dass die Nachfrage nach Cyberversicherungen zurückgegangen ist: Nur 32 Prozent der Befragten haben demnach im vergangenen Jahr einen Versicherungsschutz beantragt bzw. eine bestehende Police verlängert. Dies ist ein Rückgang um 9 Prozent im Vergleich zu 2022, als noch 41 Prozent der Sicherheitsfachleute angaben, dass ihr Unternehmen bereits eine Cyberversicherung abgeschlossen hat bzw. dies stark in Erwägung zieht. Budgetbeschränkungen als Hindernis Gründe für diesen Rückgang könnten einerseits auf eine gefährliche Selbstüberschätzung der eigenen Cybersicherheit hindeuten, andererseits aber auch mit den steigenden Kosten für den Versicherungsschutz zusammenhängen. Immerhin nannten fast 42 Prozent der Befragten Budgetbeschränkungen als größtes Hindernis für den Abschluss einer Cyberversicherung, gefolgt von der Erfüllung technischer Anforderungen (22 %) und der Zustimmung der Geschäftsleitung (21 %). Als Hauptgrund für die Inanspruchnahme einer Cyberversicherung nannten 40 Prozent der Befragten die Erfüllung von Compliance-Anforderungen, 29 Prozent die anhaltende Bedrohung durch Ransomware, und 13 Prozent bzw. 12. Prozent führten hier Anforderungen der Geschäftsführung und der Kunden an. „Mit der zunehmenden Einführung von Sicherheitsstandards für die Einhaltung von Vorschriften ist es für Unternehmen wichtiger denn je, der Cybersicherheit Priorität einzuräumen, nicht nur um diese Anforderungen zu erfüllen, sondern auch um sicherzustellen, dass sensible Unternehmens-, Mitarbeiter- und Kundendaten um jeden Preis geschützt sind“, so Joseph Carson, Chief Security Scientist und Advisory CISO bei Delinea. „Die sich ändernden Anforderungen und die steigenden Kosten für Cyberversicherungen machen es für Unternehmen immer wichtiger, Sicherheitskontrollen einzuhalten, die die Kosten für Cyberpolicen günstig halten.“ Privileged-Access-Management Obwohl fast die Hälfte (45 %) der Umfrageteilnehmer angab, keine oder nur sehr einfache Privileged-Access-Management (PAM)-Kontrollen im Einsatz zu habe, wird PAM dennoch als eine der wichtigsten Prioritäten für eine effektive Cyberhygiene anerkannt. 34 Prozent der Teilnehmer gaben demnach an, dass PAM eine der drei wichtigsten Technologien ist, in die ihre Unternehmen investieren, um sich für eine Cyberversicherung zu qualifizieren. „PAM-Lösungen bieten einen erheblichen Vorteil für Unternehmen, die potenziellen Cyber-Versicherern nachweisen wollen, dass sie ihr Risiko reduziert haben und widerstandsfähiger gegen Cyber-Angriffe geworden sind", so Carson weiter.     Passende Artikel zum Thema Lesen Sie den ganzen Artikel
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lutoogyan · 2 years ago
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API security becoming C-level cybersecurity concern – TechToday
July 30, 2019 Santa Clara / CA / USA – Akamai sign displayed at their headquarters in Silicon Valley; Akamai Technologies, Inc. is an American content delivery network (CDN) and cloud service provider Akamai Technologies announced this week that it will acquire privately funded application programming interface threat detection and response firm Neosec, a finalist in the 2022 RSA Conference…
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cyberandinternetsecurity · 2 years ago
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news2023 · 2 years ago
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Trends in SSE adoption. Ransomware in 2022. Cyber war crimes?
Trends in SSE adoption. Ransomware in 2022. Cyber war crimes?
The state of SSE adoption. A look back at ransomware in 2022. Cyberattacks as war crimes. Lessons from Russia’s war: is cyberspace best understood as an operational domain? RSA Conference 2023 opens applications for the Launch Pad and the Innovation Sandbox. Source: Trends in SSE adoption. Ransomware in 2022. Cyber war crimes?
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ank01-fan · 2 years ago
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Top 10 PPC expert columns of 2022 on Search Engine Land
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Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. That’s why one of my top priorities this year was to help relaunch the Search Engine Land Subject Matter Expert program, which had been on pause for the past few years. Below you’ll find links to the 10 most-read, must-read Search Engine Land PPC columns of 2022 that were contributed by our fantastic group of Subject Matter Experts. Before that, I have to give some special recognition to PPC expert Melissa Mackey, who authored the most viewed column of the year, which published Nov. 9 – 10 things to eliminate from your life to be more productive at work. That article isn’t included on our top 10 list because the insights can apply to anyone really – not just search marketers. Regardless, the article did monster numbers – in large part thanks to Google Discover. Also, congratulations to Anthony Tedesco for authoring three of the top 10 most-read articles this year on Search Engine Land. Amazing. Onto the list: Responsive Search Ads are a huge shift from the ETA format. Learn how RSAs work and get tips on how to get more out of them. (By Mona Elesseily. Published April 14.) SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. (By Navah Hopkins. Published June 29.) Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs (By Jenny Mallory. Published May 3.) Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years? (By Greg Finn. Published June 29.) Learn how to use Excel pivot tables to QA bulk sheets, plus some tips and shortcuts to enhance your pivot table skills. (By Anthony Tedesco. Published Nov. 7.) Get the daily newsletter search marketers rely on. Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP. (By Anthony Tedesco. Published July 5.) Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks that will help. (By Menachem Ani. Published Aug. 19.) Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Looker Studio. (By Amy Hebdon. Originally published March 10, updated and republished Oct. 31.) Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success. (By Menachem Ani. Published July 22.) Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle. (By Anthony Tedesco. Published Aug. 24.) Add Search Engine Land to your Google News feed.    
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New on Search Engine Land About the author
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Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts. #Top #PPC #expert #columns #Search #Engine #Land Read the full article
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orbitbrain · 2 years ago
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RSAC22 and Infosecurity Europe, Three Weeks, Two Events
RSAC22 and Infosecurity Europe, Three Weeks, Two Events
Home › Training & Certification RSAC22 and Infosecurity Europe, Three Weeks, Two Events By Laurence Pitt on June 30, 2022 Tweet In the last couple of years, events were taken online, moved to virtual forums and conducted using social platforms via video set-up. Events became simpler to attend, but the individual component of the experience was missing – we all wanted to mix with our peers and see…
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alleventsalert · 3 years ago
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RSA Conference 2022 - EMC Corporation
RSA Conference 2022 – EMC Corporation
Rsaconference.com – RSA Conference 2022 are organized by EMC Corporation. It will be held on 07February – 10 February 2022 in San Francisco, USA. How To Enter EMC Corporation? You just need to follow the steps to participate in RSA Conference. Open your default internet browser.Type www.rsaconference.com in your address bar. Fill in all the required details.Fill in the verification…
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web-ai · 3 years ago
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Part 2 IT/Tech Conferences: The №1 Tech Events Guide in 2022 (January-March)
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1) CES (Consumer Electronics Show)
1/5/22 Las Vegas, N
Tech has never been more important in our lives and CES 2022 will bring the industry back together to experience the next generation of innovation.
2) PCMA Convening Leaders 2022: This Is Our Time
1/9/22 Las Vegas, NV
Join us on Jan. 9–12, 2022, when PCMA Convening Leaders brings its flagship education and networking event to Las Vegas. Caesars Entertainment Corp. will host the multi-day event at CAESARS FORUM, a 550,000-square-foot conference center opening in 2022 in the heart of the Las Vegas Strip.
3) 365 EduCon Dallas (by SPFest)
1/31/22 Dallas, TX
365 EduCon (by SPFest) brings to you the world’s leading experts in Microsoft 365, SharePoint, Office 365, Microsoft Teams, Power Platform, and Azure. Whether you are new to SharePoint or an experienced power user, admin, or developer, 365 EduCon has content designed to fit your experience level and area of interest. Our workshops and sessions are taught by Microsoft Certified Trainers, Microsoft MVPs, Microsoft Regional Directors, and Microsoft engineers.
4) IMPACT 2022
1/31/22 Virtual
IMPACT 2022 will feature more than 120 sessions including presentations, Q&A sessions, and networking activities on Performance Engineering, DevOps, Monitoring and Observability, Mainframe, Data Centers, Cloud, and more.
5) MicroStrategy World 2022
2/1/22 Virtual
How will your organization embrace change in the year to come? Join the global event featuring the technology, methodology, and network you’ll need to own 2022.
6) Developer Week
2/2/22 Oakland, CA
DeveloperWeek 2022 is the largest developer conference & event series including the DeveloperWeek 2022 Conference & Expo, 1,000+ attendee hackathon, 800+ attendee tech hiring expo, and a series of workshops, technical talks, and keynotes. This year, the entire DeveloperWeek Events Series will be hosted online!
7)Cisco Live
2/7/22 Amsterdam, Netherlands
Cisco Live is about celebrating you, the IT hero, and the role you play in helping your organizations thrive during these challenging times. This annual customer and partner conference is designed to meet your needs and build the foundation for your digital future by providing you with education, connections, and inspiration. So, get ready to TURN IT UP by learning directly from Cisco’s best and brightest.
8) RSA Conference
2/7/22 San Francisco, CA & Virtual
RSA Conference is where the cybersecurity world comes together. For four days, you’ll gain insights, join conversations, and experience solutions that could make a huge impact on your organization and your career. With so much change happening in our industry, we’re here to help you stay ahead of it all.
9) Gartner Security & Risk Management Summit.
2/14/22 Dubai, UAE
Join us at the 2022 Gartner Security & Risk Management Summit, Dubai, and explore the latest insights on security threats, exchange new ideas and best practices.
10) #ProductCon
2/15/22 Virtual
Organized by Product School and structured around the hottest topics in Product Management, ProductCon takes place online four times per year and gathers more than 15,000 product professionals from all over the world.
ProductCon highlights Product Leaders from diverse backgrounds and leaders of color. You’ll learn from inspirational Heads of Product, VPs, and CPOs from tech giants such as Amazon, Netflix, Spotify, and more.
11) AI Accelerator Summit | Silicon Valley
2/23/22 San Francisco, CA
In February 2022, AI Accelerator Summit will start its AI Hardware World tour assembling leaders in AI hardware and architecture from the world’s largest organizations and most exciting AI Chip startups in Silicon Valley to share success stories, experiences, and challenges.
12) Future in Review
2/28/22 TBA
The leading global conference on the intersection of technology and the economy. If your success depends on having an accurate view of the future, or you’d like to meet others who are able and motivated to forge action-based alliances, this is a conference to attend.
13) Mobile World Congress
2/28/22 Barcelona, Spain
MWC Barcelona is the world’s most influential event for the connectivity industry. It’s where world-leading companies and trailblazers share the latest thought leadership about the progression and future of connectivity. And it’s the best place for networking opportunities with mobile and tech industry influencers.
14) E-commerce Berlin Expo
TBA Berlin, Germany
E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany with more than 7,000 visitors and 180 exhibitors.
15) Esri Developer Summit
3/8/22 Palm Springs, California
The Esri Developer Summit (DevSummit) is designed to show you how to build cutting-edge apps using advanced mapping technology. Explore hundreds of hours of learning in one location with technical workshops and sessions, learn development best practices, and get the latest on new technology. Grow your professional network with our networking opportunities.
© Prepared by the team Web-Ai Studio.
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gendecoder · 2 years ago
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Decode #16
The article is posted on a day with 20 numerology 26 August 2022 8+2+6+2+2=20
SA = 20
The divisors of 20 = 42
Nigger = 42 (A derogatory term for black people and in the news we have a black man on vacay in the black continent Africa)
Slavery = 42
Freemason = 42
Jesuit = 42
This article that links to a few other articles on him and his vacation in Africa is on 26 August 2022 the 238th day of the year.
Eye of providence = 238
Leaving 127 days left. The first stop on his trip to Africa while on his F1 Break was Namibia. 127, the 31st prime number.
Drivers Press Conference = 127
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Lewis = 31
Namibia = 31
The second stop was Rwanda
Rwanda = 101, the 26th prime number
F1 break = 26
He was on vacation in Africa on his formula one break, while on the trip the experience left him 'speechless'.
Speechless = 51
Formula one = 51
Adam Weishaupt = 51
Adam Weishaupt the Jesuit who founded the Order of Illuminati on 1 May 1776, a date that can be expressed as 5/1, like 51.
How nuts is this?:
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Jesuit Order = 69 (the Illuminati created but the Jesuits)
26 August 2022 also has 38 date numerology: (8)+(26)+2+2=38 - 8+2+6+(22)=38
Africa = 38 (trip to Africa)
Rwanda = 38 ( his second stop on his trip)
Hamilton = 38
RSA = 38 (showing love to SA and check his wrists)
Kabbalah = 38 (where gematria comes from)
He is currently 37 years old meaning he started or is in his 38th year of life
In the article they highlighted the phrase 'reflected on his time in Africa', which then links you to another article about his trip. And he is speaking about his love for SA at the F1 press conference coming from his break getting ready for the upcoming race.
'Reflected on his time in Africa' = 154
F1 Grand Prix = 154
Crypto-Jews = 154 (the Jesuits are a Catholic and Jewish alliance)
From his birthday to the day of this article is a span of 33 weeks. 33 the highest degree in Freemasonry.
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And the next grand prix is in Belgium:
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Masonry = 33
Order = 33
Secrecy = 33
And to top it off the words 'Hamilton' and 'Africa' are perfect in 3 out of the 4 ciphers and the ciphers where they dont match the numbers are reflections of each other, so maybe in that sense it is all the way a perfect match.
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don-lichterman · 2 years ago
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Top-of-Mind Security Insights From In-Person Interactions
Top-of-Mind Security Insights From In-Person Interactions
by Cisco Systems • Jul 15, 2022 Author: Shailaja Shankar, SVP and GM, Cisco Security Business Group The past few months have been chockfull of conversations with security customers, partners, and industry leaders. After two years of virtual engagements, in-person events like our CISO Forum and Cisco Live as well as the industry’s RSA Conference underscore the power of face-to-face interactions.…
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b2bcybersecurity · 2 years ago
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Remote Browser für Zero Trust Ansatz
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Die meisten Angriffe auf Unternehmen erfolgen per E-Mail oder über Browser-Inhalte und Downloads. Die Ericom Remote Browser Isolation (RBI) schleust Websites durch eine Cloud-Instanz, entfernt unnötigen Code und macht so das Browsen sicherer. Auch Downloads werden in der Cloud vor Auslieferung untersucht oder isoliert. Der Browser ist die weltweit meistgenutzte Anwendung. Aktive Inhalte sorgen für hohen Komfort und unterstützen Anwender dabei, verschiedenste Prozesse automatisiert auszulösen. Allerdings bringt die Verlagerung in den Browser neue Sicherheitsrisiken mit sich: So gibt Verizon im Data Breach Investigations Report an, dass die Zahl der Cyberangriffe 2021 um 13 Prozent gestiegen ist. Google notiert bis zu 30.000 neue Webseiten mit bösartigem Schadcode pro Tag. Remote Browser Isolation Betrachtet man den Seitenquelltext eines typischen Portals, dann summiert sich dieser schnell auf mehrere tausend Codezeilen. Das bietet ein hinreichend großes Potenzial, um Cyberangriffe zu tarnen, da eine neutrale Beurteilung des Codes in der Praxis kaum sinnvoll möglich ist. Der Einsatz von Ericom Remote Browser Isolation (RBI) verlagert die Ausführung von Website-Code weg vom Endpunkt. Malware kann damit kein Angriffspotenzial mehr entfalten. Ransomware- und Phishing-Attacken werden ebenso wirkungsvoll blockiert wie Zero-Day-Malware. Beim Aufruf einer Internetseite über Ericom RBI erfolgt das Rendering aller Text-, Video- und Audiodaten in einem anonymen, sitzungsbezogenen Container in der Cloud. Erst das bereinigte Endergebnis wird an den nutzenden Browser zurückgesendet. Der Quellcode reduziert sich auf wenige Zeilen, die allesamt auf den Cloud-Container verweisen, der die aktive Session puffert. Mit Beendigung der Sitzung wird der Container automatisch zerstört, ohne dass Spuren zurückbleiben. Sicherer Transport durch Cloud-Container Um das Abgreifen von Benutzereingaben (wie Passworte oder Kreditkartendaten) zu verhindern, kann RBI außerdem den Zugriff auf einzelne oder spezifische Internetseiten auf einen "Nur-Lese-Modus" beschränken. Gegenüber der aufgerufenen Originalwebseite ist der Nutzer völlig anonym, da nur die öffentliche IP-Adresse des Cloud-Containers bekannt ist. Eine Identifikation von Unternehmen oder Nutzern für browserbasierte Angriffe ist nicht gegeben. Automatische Bereinigung von Downloads Mit "Content Disarm & Reconstruct" (CDR) wird der Browserschutz zusätzlich auf Downloads ausgedehnt: Jede Datei durchläuft vor dem Speichern auf dem lokalen Endgerät einen mehrstufigen Bereinigungsprozess, in dem der Inhalt analysiert und ausschließlich Nutzinhalte übernommen und Schadanteile entfernt werden. Ein klassisches Beispiel sind unscheinbar wirkende Bewerbungsschreiben im Word-oder PDF-Format, die virulenten Code enthalten können. Zugriffsrestriktionen Ericom RBI verfügt über starke Schutzmechanismen die den Zugriff auf Webseiten regeln und ggfls. Restriktionen dafür anwenden. So lässt sich der Aufruf von Webseiten bestimmter Kategorien beispielsweise generell verbieten – oder ist nur mit Einschränkungen möglich. Trotz der gerenderten Webseitendarstellung gibt es praktisch keine Einschränkungen beim Benutzererlebnis. Ericom Remote Browser Isolation ist als Teil des ZTEdge Produktfamilie auf hohe Lasten und maximale Performance optimiert. So sind auch Webcasts, Videos und Audiodaten problemlos nutzbar – die Cloud skaliert automatisch und stellt jederzeit die notwendige Bandbreite bereit. Cyber Defense InfoSec Awards Die Ericom Remote Browser Isolation (RBI) hat auf der 2022 RSA Conference die Auszeichnungen Most Comprehensive Ransomless Ransomware Protection, Next Gen Browser Isolation und Most Innovative Deep Sea Phishing gewonnen.   Passende Artikel zum Thema Lesen Sie den ganzen Artikel
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ddevices · 2 years ago
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Exploring the Latest in Cyber security Technologies at the 2022 RSA Conference
Bitdefender recently joined more than 26,000 attendees, 600 speakers and 400 exhibitors at the 2022 RSA Conference in San Francisco the world's most sought-after security conference for information. As cyber-attacks continue to grow in terms of sophistication and frequency, every new year's RSA Conference plays an important role in bringing together professionals and experts from the public and private sectors to discuss the latest cybersecurity research and exchange ideas, as well as showcase the latest technologies and innovations that combat the most current security threat.
Bitdefender experts gave informative talks on a range of topics, including benefits of extended detection and response (XDR) along with the most well-known fears and myths about ransomware, the ways cyber resilience can help in business growth , and more. Over a hundred people attended the Bitdefender stand to get more information about the latest advancements in security and security, threat prevention, detection and response, and learn about new research findings regarding homograph phishing, as well as vulnerabilities that were previously not discovered by Microsoft Office. Bitdefender displayed its award-winning products that are designed for XDR Endpoint detection and Response (EDR) cloud security workloads, as well monitoring the detection process and its response (MDR ).
XDR has been growing in popularity
One of the main outcomes that resulted at the conference was the rapid expansion and growing popularity of XDR. In today's complex security environment using a single solution isn't enough. Businesses need unified security across multiple environments and sensors that span from physical and connected devices, cloud and virtual platforms and even hosted workloads. Many are considering XDR solutions like Bitdefender GravityZone XDR, which is a sophisticated threat-detection system that combines cross-events across every aspect of the business environment including endpoints, network, cloud, identity, and email.
The need for XDR is growing , it was clear on the forum that there was some discussion regarding the most efficient alternative that could be the open XDR or. traditional XDR. It is open XDR can be described as a non-vendor model which is thought to be more flexible and is designed to integrate with any security information and telemetry sources an enterprise might have. This Native XDR solution is single vendor solution with integrated integrations that can be utilized right into the system. The native XDR technique has the benefit of offering an automated and simple solution for security teams as well as a speedier time-to value. This allows companies to be more efficient and secure.
beyond the point of solution
Another topic that was prominent during the conference was how businesses can increase their effectiveness and efficiency the prevention of threats and their response. The increase in cyber-attacks as well as the lack of security teams to take on an immense job of investigating alarms and determining an appropriate reaction. Moving beyond point solutions that can cause the creation of technology-driven silos within an organization and adopting a platform-based model, security teams are more efficient and effective in rapid response to problems across the entire enterprise with the same console.
Management-led detection and response (MDR) Services provide an alternative way for businesses to improve and strengthen their security teams to become more effective and productive. There was lots of enthusiasm about MDR during the conference, specifically from the managed service providers (MSPs) which are trying to incorporate the most current XDR methods into their offerings and also from customers who are searching to avail MDR services. Small-to-midsize businesses (SMEs) specifically , who don't have the funds for security or the personnel massive as their larger counterparts will benefit from the 24/7 monitoring and support offered by these systems.
Connecting all of the cybersecurity cyber security community Cybersecurity is joined
Overall, it was refreshing to see how the 2022 RSA Conference once again bring individuals together in person after almost two decades of disruptions by the viral. It was a wonderful opportunity for a lot of people from across the globe to connect and meet.
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cyberandinternetsecurity · 2 years ago
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