#RCS Messaging services

[bulksmsmantra-blog]

https://www.mysmsmantra.com/blog/how-rcs-messaging-benefits-your-real-estate-business.html

In today's fast-paced real estate market, effective communication can make all the difference between closing a deal and missing out on opportunities. RCS (Rich Communication Services) Messaging emerges as a significant tool that offers advanced capabilities beyond traditional SMS.

[tanlakarix]

RCS Business Messaging and the Benefits of Rich Media. If you run a business or work in marketing, you understand how crucial it is to interact with your clients well. You want to make a good first impression, communicate with them on their preferred channels, and deliver timely, pertinent information. But how are these objectives to be met in a crowded and cutthroat market? RCS Business Communications, a new mobile communications standard that improves the capabilities of SMS and MMS, is one of the most promising solutions. RCS, or Rich Communication Services, enables you to give your clients’ native messaging app rich media content, interactive buttons, suggested replies, verified sender IDs, and more. RCS relies on data or Wi-Fi connections rather than cellular networks like SMS and MMS, which makes it more dependable and affordable. Benefits of RCS Business Messaging Here are some of the benefits that make it a powerful tool for your business: Establish brand identity. Businesses can build familiarity and trust with their clients by using their logo, color scheme, and verified sender ID. Customers can quickly recognize the sender and steer clear of spam or fraudulent emails. Interactive Elements Businesses may create a conversational and seamless user experience by incorporating interactive features like buttons, carousels, calendars, and forms. Within the discussion thread, customers can do actions like scheduling appointments, paying bills, completing surveys, or looking through merchandise. Improved Campaign Performance Businesses can use indicators like delivery rate, open rate, click-through rate, conversion rate, and revenue to assess the efficiency and success of their RCS Business Messaging initiatives. To assist businesses in improving the quality of their services, customers can give reviews and ratings. Increased Conversions By giving their customers relevant and customized offers, coupons, discounts, and loyalty programs, RCS Business Messaging can assist businesses in increasing conversion rates. Enhanced Engagement By sending rich, engaging messages that grab customers’ attention and inspire reactions, RCS Business Messaging can help organizations enhance customer engagement. Improved Open Rate By utilizing verified sender IDs, logos, colors, and other branding components that foster greater customer familiarity and trust, RCS Business Messaging can assist organizations in increasing the open rate of their messages. Use Cases of RCS Business Messaging Business messaging from Rich Communication Services (RCS) provides creative communication solutions for a range of sectors. These prominent use cases are provided: Retail and e-commerce Personalized Product Recommendations: Send interactive messages with product images, descriptions, and direct purchase options. Order Status and Tracking: Provide real-time updates on order processing, shipping, and delivery. Flash Sales and Promotions: Engage customers with rich media messages for limited time offers and promotions. Feedback and surveys: Collect customer feedback through interactive surveys and feedback forms. Conclusion Businesses have a strong way to interact with customers thanks to RCS Business Messaging with rich media. Businesses may improve the user experience, raise brand awareness, boost customer engagement, and increase conversion rates by utilizing interactive and aesthetically pleasing content. RCS Business Messaging is a useful tool for companies in a variety of industries, giving them a competitive edge in customer communication strategies with its customized approach and thorough analytics. Contact our specialists right away to find out more about how Karix Mobile can expand your company and create new, powerful connections with your clients. Write e-mail today: marketing@karix.com For More Info: https://www.karix.com/products/rich-business-messaging/

[enablexio]

RCS Business Messaging API: Revolutionizing Business Communication

Rich Communication Services (RCS) Business Messaging API is transforming the way businesses communicate, interact, and engage with their customers. As an advanced alternative to traditional SMS, RCS brings enhanced functionalities and a more interactive experience, allowing businesses to create immersive, multimedia-rich messaging that drives customer engagement and satisfaction. This article dives into what the RCS Business Messaging API offers, its potential impact on business communication, and why it’s becoming a game-changer for customer interaction strategies.

The RCS Business Messaging API enables businesses to leverage Rich Communication Services (RCS) technology for enhanced messaging capabilities. This advanced communication method integrates interactive elements, multimedia, and conversational tools within messages, enabling businesses to elevate customer engagement and create a richer messaging experience. RCS aims to revolutionize traditional business messaging by offering a more immersive platform that enhances brand presence and strengthens customer relationships.

What is RCS?

Rich Communication Services, commonly known as RCS, is a communication protocol designed to enhance the capabilities of traditional SMS. Developed as a universal standard, RCS allows for features typically found in popular messaging apps such as WhatsApp and iMessage, like reading receipts, typing indicators, high-quality images, video, and interactive carousels. RCS aims to bring the functionality of modern-day messaging apps to the native messaging platforms of Android devices worldwide.

Evolution from SMS to RCS: SMS, or Short Message Service, has been a foundational communication tool for decades. However, SMS has remained limited in terms of functionality, with text-only messaging and restrictions on multimedia capabilities. MMS (Multimedia Messaging Service) extended SMS by allowing images and short video clips yet remained limited and costly.

The development of RCS was intended to bridge this gap by creating a messaging standard that can be universally adopted by carriers and phone manufacturers, bringing rich, interactive functionalities directly to users’ native messaging apps.

How Does RCS Business Messaging API Work?

The RCS Business Messaging API allows businesses to interact with customers through enhanced messaging services, often integrated directly within the native messaging app on Android devices. The API provides the infrastructure needed for businesses to create rich, interactive messaging experiences by connecting with carrier networks that support RCS.

The RCS API allows businesses to send various media types, trigger notifications for responses, including clickable buttons, integration carousels, and more, which can all be managed via backend automation. Through the RCS API, businesses can connect with their customers at any time without the limitations of traditional SMS.

Key Features of RCS Business Messaging API

Some of the standout features of the RCS Business Messaging API include:

Rich Media Support: Send images, videos, and GIFs.

Action Buttons: Include buttons that link to websites, surveys, or customer support.

Read Receipts: Know when a message has been read.

Typing Indicators: Users can see when a response is being typed.

Suggested Replies: Customers receive quick reply to options.

Brand Verification: Businesses can ensure brand authenticity by verifying profiles.

These features transform business messaging into a dynamic, interactive experience.

Benefits of RCS in Business Communication

The benefits of RCS in business communication are significant:

Enhanced Engagement: Rich media and interactive buttons create a more engaging experience.

Improved Conversion Rates: Action buttons and conversational flows reduce friction in customer journeys.

Brand Security: Verified business profiles establish trust with customers.

Detailed Analytics: With reading receipts and engagement tracking, businesses can monitor message effectiveness.

These factors help create more impactful, streamlined communication with customers.

How RCS API Differs from SMS and MMS

Unlike SMS and MMS, RCS supports various media formats and allows for interactive elements, making it more like modern messaging apps. RCS also allows for more granular data, such as read receipts and delivery status, offering businesses valuable insights. MMS, while it allows for images and videos, does not support interactivity or detailed analytics, making RCS a superior option for modern business messaging.

Role of RCS in Customer Engagement

RCS Business Messaging fosters better customer engagement by providing an avenue for two-way communication. Customers are more likely to interact with messages that include multimedia and options for quick replies. This real-time interaction and visual appeal strengthen brand-customer relationships, allowing brands to connect with customers more personally and effectively.

Use Cases of RCS Business Messaging API

There are multiple use cases for RCS Business Messaging API across industries:

Customer Service: Provide instant support with guided answers and support buttons.

Sales & Promotions: Send promotions with interactive images and CTAs.

Appointment Reminders: Schedule and confirm appointments with interactive messaging.

Delivery Notifications: Allow customers to track orders with live updates and response buttons.

Feedback Collection: Use rich media surveys to gather customer opinions.

Industries Leveraging RCS Business Messaging

Industries taking advantage of RCS Business Messaging include:

Retail: Engaging customers with promotions and product launches.

Healthcare: Appointment scheduling and patient reminders.

Banking: Securely interacting with clients, managing inquiries, and providing account updates.

Travel & Hospitality: Offering confirmation, updates, and customer support.

Telecommunications: Managing customer service inquiries and billing notifications.

Security and Privacy with RCS API

With the RCS Business Messaging API, security is a priority. RCS messages are encrypted and verified business profiles ensure customers can trust the message source. Additionally, customers maintain control over opt-in and opt-out preferences, ensuring compliance with privacy regulations.

Challenges and Limitations of RCS Business Messaging

Despite its advantages, RCS has some challenges:

Carrier Dependency: RCS availability depends on the carrier’s support.

Device Compatibility: Only supported on Android devices, limiting reach.

Limited Global Adoption: Not all regions have fully adopted RCS, affecting its scalability.

These challenges may limit its immediate reach, but with increasing carrier support, RCS continues to grow in availability.

 How to Implement RCS Business Messaging API

To implement RCS Business Messaging, businesses should first verify carrier and device compatibility. Next, they need to partner with an RCS API Provider and set up account verification. After this setup, businesses can develop, test, and launch RCS messaging campaigns. Integration with existing CRM and marketing automation systems can streamline customer interaction.

The Future of RCS in Business Communication

As more carriers adopt RCS, their reach and potential in business communication will grow. With continued enhancements in AI and automation, RCS Business Messaging may evolve to include predictive responses, advanced chatbots, and enhanced customer service options. This will make RCS a more powerful tool for businesses aiming to establish lasting customer relationships.

The RCS Business Messaging API represents a new era in business communication, with rich media, interactivity, and seamless integration into existing marketing efforts. By enabling businesses to create more engaging, direct connections with customers, RCS helps brands stand out in a crowded messaging landscape.

More Information: Apple Supports RCS on iOS 18

FAQs

Q. What is RCS Business Messaging API?

The RCS Business Messaging API is a platform that allows businesses to use Rich Communication Services (RCS) to create rich, interactive messages with media, action buttons, and conversational capabilities, enhancing customer engagement.

Q. How does RCS differ from traditional SMS?

Unlike SMS, RCS supports multimedia content, action buttons, read receipts, and typing indicators, offering a more interactive and visually engaging experience.

Q. What industries benefit most from RCS Business Messaging?

Industries like retail, healthcare, banking, telecommunications, and travel benefit from RCS for promotions, customer service, and interactive notifications.

Q. Is RCS available on all mobile devices?

No, RCS is primarily available on Android devices. It is not supported on iOS or some Android devices without carrier support.

Q. How secure is RCS Business Messaging?

RCS messages are encrypted, and businesses can verify their profiles for customer trust. Privacy compliance also ensures customers can control opt-in preferences.

Q. What are some limitations of RCS Business Messaging?

RCS availability depends on carriers, is limited to Android devices, and lacks complete global adoption, which can affect its immediate scalability.

[laxmankodadala]

RCS Chat: Everything You Need to Know About the New Messaging Standard

With its many new features that improve on SMS, RCS chat a next-generation messaging protocol, is revolutionising communication. However, what is RCS Chat and why is it becoming so popular? The purpose, features, and ways that RCS (rich comminication services) chat can greatly enhance your messaging experience will all be covered in this article.

What is RCS Chat? Understanding the Basics

Prior to delving into the advantages, it is crucial to provide an explanation of "What is RCS Chat?" RCS Chat is a communication system that incorporates read receipts, typing indicators, multimedia features, and more to improve traditional SMS messaging. RCS enables users to exchange photos, videos, and audio messages with greater quality and dependability than standard SMS, which is restricted to text and simple multimedia. Richer and more engaging conversations are made possible by the fact that it operates via the internet instead of the conventional cellular network.

Multimedia Messaging

One of the standout features of RCS messaging is its ability to handle multimedia content far better than SMS. With RCS, you can send high-resolution photos, videos, GIFs, and audio messages without worrying about compression or file size limits. This means that your media-rich conversations will maintain their quality, allowing you to share moments in greater detail and clarity.

Read Receipts for Better Communication

RCS texting adds read receipts, a feature that many users have come to adore in other messaging programs. RCS allows you to track when the recipient has received and read your message. By letting you know whether the recipient has read your message, this openness helps remove uncertainty and is very helpful in both personal and professional communication.

Rich Communication Services

RCS isn’t just about improving one-on-one conversations; it also brings enhanced group chat features. With RCS, group chats can handle more participants and include the same rich media and interactivity as individual conversations. You can create groups, add participants, and enjoy seamless communication with all members, regardless of their device or carrier.

Location sharing is another feature that gets a significant upgrade with RCS messaging. Instead of sending static map images, RCS allows you to share your real-time location in an interactive format. This is particularly useful for meetups, traveling, or simply keeping your contacts updated on your whereabouts.

As technology continues to evolve, RCS is poised to be the standard for messaging. With the increasing adoption by carriers and device manufacturers, RCS is becoming more widely available, ensuring that your messaging experience remains cutting-edge. By adopting RCS now, you’re future-proofing your communication methods, ensuring compatibility with the latest features and services.

conclusion

RCS chat completely changes the way we communicate via messaging; it's not merely an improvement over SMS. You can improve your chatting experience in ways that were previously unthinkable with SMS by comprehending "What is RCS Chat" and utilising its advantages. RCS is setting the standard for communication in the future by offering enhanced security, business messaging features, and high-quality media sharing. There has never been a better moment to investigate how RCS might enhance your messaging experience as it continues to gain popularity.

[voicebrodcasting]

Affordable RCS SMS Service Providers in India

Start using the next-gen RCS SMS to make your message stand out in your target customer's inbox. Enrich your brand message with captivating high-resolution multimedia. Get started today with go2market.

[informations-pratiques]

Qu’est-ce que la messagerie RCS ?

Découvrez la messagerie RCS (Rich Communication Services) pour téléphones mobiles et ses différences avec les messages SMS/MMS.

© Image by rawpixel.com on Freepik

[fonadain]

Disappointed with basic texting? RCS messaging is here! This infographic explains what Rich Communication Services are and how they upgrade your texting with features like chat functions, file sharing, and read receipts. Learn the benefits of RCS for both personal and business communication. Upgrade your texting experience today!

[nettyfishsolutions]

What is RCS Messaging?

Rich Communication Services (RCS) is an advanced messaging protocol that serves as a modern alternative to traditional SMS (Short Message Service). Unlike SMS, which is limited to plain text and lacks interactive features, RCS offers an enhanced messaging experience with rich media content, interactive elements, and advanced functionalities.

[brian-stafford]

RCS Business Messaging, or Rich Communication Services for businesses, represents a revolutionary advancement in customer communication. This dynamic platform enhances traditional text messaging by incorporating rich media, interactive elements, and branding, creating a more engaging and personalized experience. With features such as high-resolution images, suggested replies, and secure transactions, RCS Business Messaging empowers enterprises to elevate customer engagement, streamline marketing efforts, and provide efficient customer support, ultimately fostering stronger and more meaningful connections with their audience. This innovative approach to business communication positions RCS as a cornerstone in the evolution of customer engagement strategies.

[trustsignalindia]

Rcs Messaging Service in India

TrustSignal, India's premier RCS Messaging Service, delivers cutting-edge communication solutions. With advanced features and rich media support, TrustSignal redefines messaging, offering an unparalleled user experience. Elevate your connectivity with TrustSignal, shaping the future of digital communication in India.

[tanlakarix]

RCS Messaging's Importance on Business Communications.

SMS messaging has become an essential aspect of modern communication; over five billion mobile phone users worldwide send around 22 billion text messages per day.

While SMS’s success has been fueled by its simplicity, ubiquity, and instantaneity, its future expansion will necessitate something huge in functionality. Despite having a remarkable 98% open rate, SMS was designed for uncomplicated communication.

Consumers today want a more engaging messaging experience that includes value-added services like read receipts, high-resolution audio and video sharing, mapping directions, and much more. To remain competitive, messaging providers must provide a powerful, integrated service that allows for the smooth exchange of multimedia information and easy links to other mobile applications.

This is where messaging via Rich Communication Services (RCS) comes in. RCS is a next-generation messaging platform that is on pace to someday replace regular SMS.

It is far more immersive than the current SMS service. RCS enables users to access features that were previously only available through OTT messaging apps.

In addition to all the capabilities consumers expect from a messaging app, including group chat, real-time typing indicators read receipts, and the ability to transmit audio and video messages, RCS enhances the experience by minimizing the time it takes to switch between apps.

With RCS, the native messaging suite transforms into a destination where users can do everything from booking a flight to ordering a pizza to purchasing online.

The major advantages of RCS Business Messages are as follows: greater conversions owing to real-time engagement, improved customer experience, and encouragement of interaction. We might claim that RCs are the SMS of the future.

How Does RCS Benefit Businesses?

RCS is industry-agnostic; thus, it may be utilized in a variety of business sectors, including small and large organizations, all over the world. RCS has created a new vista for businesses to reach end-users in a strong new way. Brands should use the channel to reimagine customer engagement.

Here are three critical advantages that modern enterprises can gain from RCS messaging:

Promotes conversions through frictionless involvement.

RCS transforms a user’s native messaging app into a platform for richer, more engaging communications with businesses. Businesses can utilize “rich cards” to share high-value material immediately within the messaging window because RCS communicates directly with other mobile applications and was built to contain embedded rich media content such as coupons, maps, or videos.

Businesses can also provide consumers with a selection of pre-programmed responses that they can access by hitting a “Quick Reply” button, making it simple for them to continue a conversation with your company.

These seamless content delivery and communication technologies boost user engagement and the possibility that the user would complete the targeted activity, such as visiting a physical store, watching a branded film, or redeeming a discount.

2. Develops fully branded experiences that customers can rely on.

Unlike standard SMS messaging, which displays your company’s name and phone number or short code, RCS communications allow you to add your company’s logo and brand colors to the chat window. RCS also provides verified sending, which protects clients from phishing and gives them confidence that the message they receive is coming directly from your company.

3. Offers real-time campaign optimization analytics.

Businesses must continually monitor campaign analytics to see whether their communication methods are effective. It’s the only way they’ll be able to maximize client engagement. However, this has proved difficult with SMS messaging because there is little data on how customers interact with texts.

RCS makes it simple to optimize communication campaigns. Businesses can watch when a consumer reads a message, starts typing a response, and clicks on the information supplied by their company.

This enables organizations to gain greater insights into communication funnel leaks and adapt messaging for optimal readability and customer engagement.

How can brands use RCS?

Businesses can use RCS to communicate with their customers in real time by sending rich and contextual communications. It also allows businesses to send branded messages that include the corporate logo and other business-related information, as well as a verified badge, so the recipient knows who sent the message.

As a result, organizations may provide a hyper-personalized customer experience in customer support, sales, branding, marketing, and advertising without developing a separate product. RCS has the potential to revolutionize enterprise-to-customer communications.

RCS allows businesses to send notifications such as important alerts, OTPs, QR codes for e-tickets, product catalogs, offers, and so on. It can also be used in conjunction with a chatbot to establish two-way conversation processes such as queries, customer support, feedback requests, bill payments, and online buying, among other things.

RCS messaging is a universal communication channel that can help industries such as retail, tours and travel, hospitality, entertainment, and healthcare, among others. It may be tailored to the needs of each of these businesses, making the entire communication process a rewarding experience.

Brands that have used RCS to increase client interaction.

Here’s a typical example of how the world’s largest fast-food business, Subway, promotes Sandwich bargains through RCS messaging.

Subway sought to connect with customers on a more personal level to enhance engagement and revenue. The company chose to adopt RCS messaging and run an A/B test to see if it outperformed its regular SMS message advertising.

Subway tested A/B offers by sending them to one audience group through SMS and the other via RCS. The content was unchanged, but the RCS version added the brand logo, product photos, and buttons.

Subway has two options. They advertised their popular sandwiches for $11.99 the first week. It was a $20 meal offer the following week.

The RCS messaging campaign was a resounding success. The RCS promotion has a 140% greater conversion rate than the SMS advertising.

For More Info: https://www.karix.com/products/rich-business-messaging/

[mtalkzcloud]

What Is RCS Messaging and How Does It Work?

Introduction

In today's fast-paced digital landscape, communication has evolved beyond mere text messages. The advent of Rich Communication Services (RCS) has revolutionized the way we interact, providing a dynamic and engaging platform that transcends the limitations of traditional SMS. This blog delves into the world of RCS messaging, exploring its intricacies, differences from SMS, the process of enabling it, and its potential impact on various sectors, including E-commerce.

What is RCS Messaging

At its core, RCS messaging represents a leap forward in communication technology. Unlike the traditional Short Message Service (SMS), which is confined to plain text and limited media, RCS messaging elevates the conversation by incorporating a range of multimedia elements. Think of RCS as an evolution of SMS, embracing features such as high-resolution images, videos, interactive buttons, and read receipts. This amalgamation of media and interactivity creates an engaging dialogue, transforming the way individuals, businesses, and brands communicate.

Difference between RCS & SMS

The distinction between RCS messaging and SMS lies in their capabilities and user experience. SMS, though effective in conveying basic messages, lacks the visual and interactive components that make RCS messaging stand out. RCS brings life to conversations with dynamic content, enabling users to share their experiences more vividly. Additionally, while SMS is restricted by character limits, RCS messaging provides the freedom to express thoughts and ideas without the constraints of traditional text-based communication.

How to Enable RCS Messaging

Enabling RCS messaging on your device opens the door to a new realm of communication possibilities. The process varies based on your mobile carrier and device, but generally, it involves activating the "Chat" features in your messaging app settings. Once enabled, you can enjoy a seamless RCS experience, exchanging rich media, interactive cards, and real-time typing indicators with other users who also have RCS capabilities enabled. This technology relies on an internet connection, similar to other messaging apps, ensuring a smooth and uninterrupted conversation flow.

RCS in E-commerce

The potential of RCS messaging extends beyond personal conversations. It has a significant role to play in the realm of e-commerce, where engagement and conversion are paramount. By integrating RCS messaging into E-commerce platforms, businesses can interact with customers in innovative ways. Imagine receiving a message from your favorite online store showcasing new arrivals through high-quality images and direct purchase buttons. This level of engagement not only enhances the shopping experience but also facilitates swift transactions, streamlining the path from discovery to purchase.

RCS messaging in Ecommerce opens up avenues for personalized marketing campaigns. Businesses can send targeted messages to segmented audiences, sharing tailored promotions, product recommendations, and limited-time offers. The interactive nature of RCS messaging encourages users to explore these offerings directly within the message itself, reducing friction and enhancing the likelihood of conversions.

Conclusion

In conclusion, Rich Communication Services (RCS) messaging is more than just a technological advancement; it's a transformative shift in how we communicate. With its ability to blend media-rich content and interactive features into conversations, RCS messaging enriches interactions on a fundamental level. As technology continues to evolve, embracing innovations like RCS can empower businesses and individuals to forge deeper connections and engage in meaningful dialogues.

As you explore the vast possibilities of this dynamic cloud messaging platform, consider its potential in various sectors. From personal conversations that come to life with multimedia elements to the e-commerce landscape that benefits from enhanced engagement and conversions, RCS messaging is a force to be reckoned with.

So, whether you're excited about expressing yourself more creatively in your everyday chats or envisioning the ways RCS could shape the future of e-commerce, one thing is clear: RCS messaging has arrived, and its impact is only beginning to unfold. Embrace this evolution, and stay connected in a whole new way.

[karix]

A Guide To Whatsapp Business Interactive Templates

The popularity of WhatsApp is on the rise. It seems like a strange thing to say about the most popular messaging app in the world, but it is true.

To respond to growing business and consumer needs, WhatsApp has launched several features and tools. One of the most important recent additions to the WhatsApp Business toolkit is interactive messages. This represents an important shift in the quality of communication that businesses can use to offer a superior customer experience.

What are Interactive Message Templates?

Before interactive message templates, brands would have to use clunky lists to offer multiple options to customers within a conversation. Now, they can replace these cluttered lists with clean buttons that look better, cleaner and offer a better UX.

With the addition of these buttons, customers can now quickly make crucial choices during a conversational flow and move to the next step of the funnel. This interactivity improves the chances of conversion and reduces cart abandonment issues.

Interactive messages and interactive message templates are also WhatsApp template messages which means they must be pre-approved by WhatsApp. They are only available to businesses which have access to the WhatsApp Business API via Business solution providers (BSPs) such as Karix. If you are using the free WhatsApp Business App, you will not have access to them.

What types of Interactive Message Templates Are Available with WhatsApp Business?

There are two types of interactive message templates that are currently available to businesses using the WhatsApp Business API:

Quick replies

Call-to-action (CTA) buttons

These can be added to your regular rich-media messages (images, videos, documents) and normal text messages that you send out to your audience.

Let’s take a look at each of these interactive message templates in detail.

Quick Replies

Quick reply buttons are pretty self-explanatory. They are buttons that users can tap to quickly select a reply that is sent as a short text message. Quick replies are a mainstay of Facebook Messenger chatbots, so if you have communicated with brands on Facebook, you will be familiar with these types of buttons.

Quick replies are great for when you want to offer people a limited set of options, such as the solution we designed for Croma, one of India’s largest consumer electronic brands.

Without quick reply buttons, the person you are chatting with will have to manually type in their response which takes more time and slows down the conversation.

How to build your quick replies

Even though quick replies are fairly simple to lay out, you still need to get them approved by WhatsApp.

You will need to send in the following details to WhatsApp for approval:

The template message that quick replies will be used in

The text that will be on the buttons that users will tap on

Keep in mind that you are allowed a maximum of 3 reply options for quick reply buttons and each of the replies can be up to a maximum of 20 characters.

Once the button text has been approved, it can’t be changed unless you undergo the WhatsApp approval process again.

Call-To-Action (CTA) Buttons

Call-to-action buttons are similar to quick reply buttons in that they are tappable and generate a quick response.

However, they have a different purpose within the conversation. Whereas quick reply buttons are used by customers to select from a bunch of different options, CTA buttons as the name suggests prompt the customer to take an action.

The action could be anything from visiting a link to calling a phone number, depending on the context of the conversation.

A sample call-to-action button response can look like this:

To approve your Call-To-Action buttons, you will need to send the following details to WhatsApp

The message template that includes the CTA button

The tappable text that will go on the call-to-action buttons

The type of CTA button (do you want to send people to a URL/ do you want them to call a number when they click)

The details of the action you want users to take (URL you want to send them to/ the number you want them to call)

Interactive message templates save both businesses and customers a lot of time and effort and make conversations flow better. The more engaged a customer is and the less effort they have to take to move through the steps you want them to, the more likely it is that a conversion will take place.

To know more about how to use interactive message templates and how to leverage the WhatsApp Business API to the fullest, make sure you bookmark the Karix blog and visit often. Our insights are counter-intuitive and powered by decades of cutting-edge industry experience.

For more details karix.com