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Data-Driven Growth: 10 BigCommerce Apps To Optimize Your Store - Sohojware
In today's competitive e-commerce landscape, data is king. Making data-driven decisions is essential for optimizing your BigCommerce store and achieving sustainable growth. But collecting data is only half the battle. You need the right tools to analyze that data and translate it into actionable insights.
That's where BigCommerce apps come in. A wide variety of apps are available to help you leverage the power of data and optimize every aspect of your store, from product listings and marketing campaigns to customer service and fulfillment.
In this article, Sohojware, a leading BigCommerce development agency, explores 10 essential BigCommerce apps that can help you unlock the full potential of your store and drive data-driven growth.
1. Google Analytics
This free app from Google is an absolute must-have for any e-commerce store. Google Analytics provides a wealth of data about your website traffic, including visitor demographics, traffic sources, user behavior, and conversions. By analyzing this data, you can gain valuable insights into how customers are interacting with your store and identify areas for improvement.
2. Hotjar
Hotjar is a powerful app that helps you visualize how visitors are interacting with your BigCommerce store. It provides features like heatmaps, session recordings, and form analytics, allowing you to see exactly where users are clicking, scrolling, and dropping off. This data can be invaluable for optimizing your product pages, checkout process, and overall user experience.
3. Crazy Egg
Crazy Egg is another excellent app for A/B testing and website optimization. It allows you to easily create and test different variations of your product pages, headlines, calls to action, and other website elements. With Crazy Egg, you can see which version performs better and make data-driven decisions about your store's design and layout.
4. Klaviyo
Klaviyo is a powerful email marketing platform that allows you to create targeted email campaigns based on customer data. You can segment your audience by demographics, purchase history, and other criteria, and then send them personalized emails that are more likely to resonate. Klaviyo also provides detailed analytics so you can track the performance of your email campaigns and make adjustments as needed.
5. Privy
Privy is a popular app for creating pop-ups and opt-in forms to capture leads and grow your email list. You can use Privy to create a variety of pop-ups, including welcome mats, exit-intent pop-ups, and cart abandonment pop-ups. With Privy, you can easily segment your audience and deliver targeted messages that are more likely to convert.
6. Referral Candy
ReferralCandy is a great app for launching a referral program and incentivizing your existing customers to spread the word about your store. With ReferralCandy, you can easily create a referral program that rewards customers for referring their friends and family. Referral programs are a great way to acquire new customers and grow your business.
7. Abandoned Cart Saver
Abandoned Cart Saver is a must-have app for any BigCommerce store that experiences cart abandonment. This app helps you recover abandoned carts by sending automated email sequences to customers who have left items in their shopping cart but still need to complete their purchase. According to BigCommerce, abandoned carts can account for a significant portion of lost revenue. With Abandoned Cart Saver, you can create personalized email sequences that remind customers about the items they left behind and offer them incentives to complete their purchases.
8. PushOwl
PushOwl is a powerful app that allows you to send push notifications to your customers' mobile devices. Push notifications are a great way to stay top-of-mind with your customers and drive traffic back to your store. You can use PushOwl to send abandoned cart reminders, promote new products and sales, and even send personalized messages based on customer behavior.
9. SEO Doctor
SEO Doctor is a comprehensive app that helps you improve your store's search engine optimization (SEO). SEO is essential for driving organic traffic to your store and increasing brand visibility. With SEO Doctor, you can identify and fix technical SEO issues, optimize your product pages for relevant keywords, and track your SEO performance over time.
10. Personalized Product Recommendations
There are several BigCommerce apps available that can help you personalize product recommendations for your customers. Personalized product recommendations can be a powerful way to increase sales and improve customer satisfaction. By recommending products relevant to a customer's past purchases and browsing behavior, you can make it easier for them to find the products they're looking for and increase the likelihood that they'll make a purchase.
Conclusion
By leveraging the power of data and using the right BigCommerce apps, you can optimize your store for growth and achieve sustainable success in the competitive e-commerce landscape. Sohojware is a leading BigCommerce development agency that can help you choose and implement the right apps for your store. We also offer many other BigCommerce development services to help you take your store to the next level.
Sohojware: Your Trusted BigCommerce Partner
Sohojware is a passionate and experienced BigCommerce development agency dedicated to helping businesses of all sizes achieve their e-commerce goals. We have a team of skilled developers who are experts in all aspects of BigCommerce development. We can help you with everything from store design and development to app integration and marketing automation.
If you're looking to optimize your BigCommerce store for growth, contact Sohojware today for a free consultation.
FAQ’s
I'm new to BigCommerce. Are the apps mentioned in this article easy to use?
Many of the apps covered in this article are designed to be user-friendly, even for those who are new to BigCommerce. However, some apps may have a steeper learning curve. Sohojware offers BigCommerce development services to help you choose and implement the right apps for your store, and ensure they are configured to maximize their effectiveness.
How much do these BigCommerce apps cost?
The pricing of BigCommerce apps varies depending on the app and the features you choose. Some apps have free plans with limited features, while others offer tiered pricing based on usage or the number of store visitors you have. Sohojware can help you assess your needs and find apps that fit your budget.
Can Sohojware help me integrate these apps with my BigCommerce store?
Absolutely! Sohojware is a leading BigCommerce development agency with a team of experts experienced in integrating various apps with BigCommerce stores. We can ensure a smooth integration process to get you up and running quickly.
Do I need all 10 of the apps mentioned in the article?
No, the specific apps you need will depend on your unique business goals and challenges. Sohojware can help you identify the apps that will provide the biggest impact on your store. We offer consultations to assess your needs and recommend a customized app strategy.
How can I learn more about Sohojware's BigCommerce development services?
Sohojware offers a variety of BigCommerce development services to help you take your store to the next level. Visit our website or contact us today for a free consultation to discuss your specific needs.
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What are the most useful Shopify apps?
Looking to supercharge your Shopify store and enhance its functionality? Shopify apps are your secret weapons. These digital tools are designed to empower your e-commerce business, streamline operations, and boost sales. In this guide, we'll explore some of the most useful Shopify apps that can transform your online store.
1. Oberlo: If dropshipping is your business model, Oberlo is a game-changer. It seamlessly imports products from suppliers directly into your Shopify store, making it easy to manage your inventory and fulfil orders.
2. Yotpo: User-generated content is a powerful marketing tool. Yotpo helps you collect and showcase customer reviews and photos, increasing trust and social proof.
3. Klaviyo: Email marketing is a goldmine for e-commerce. Klaviyo lets you create personalized email campaigns, segment your audience, and automate messages for maximum impact.
4. SEO Manager: Boost your store's visibility with SEO Manager. It optimizes your website for search engines, helping you rank higher in search results and drive organic traffic.
5. Privy: Increase conversion rates with Privy's pop-ups, banners, and email capture tools. It's perfect for growing your email list and reducing cart abandonment.
6. ReferralCandy: Turn satisfied customers into brand advocates. ReferralCandy creates referral programs, rewarding customers for referring others to your store.
7. Recart: Recover abandoned carts and boost sales with Facebook Messenger marketing. Recart's automated messages engage customers and encourage them to complete their purchase.
8. Smile.io: Loyalty programs are a proven way to retain customers. Smile.io lets you create customizable rewards programs that keep shoppers coming back.
9. PushOwl: Tap into the power of push notifications. PushOwl helps you send targeted messages to visitors, even after they've left your site.
10. ReCharge: If you sell subscription products, ReCharge is a must-have. It simplifies the management of recurring billing and subscriptions.
Ready to take your Shopify store to the next level? Don't miss out on the benefits these Shopify apps can offer. Explore these apps today and watch your e-commerce business thrive.
In the fast-paced world of e-commerce, staying competitive requires constant innovation, so, start exploring them now and unlock the full potential of your Shopify store.
Remember, the success of your Shopify store isn't just about having the right products; it's also about having the right tools to make your business run smoothly. Try out these apps, and you'll be well on your way to e-commerce success.
For More insights visit-www.distancecoding.agency or Book a meeting-https://calendly.com/distancecoding/30min
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🚀Boost Your Sales in 2023 with These Essential Shopify Apps! 🛍️ Perfect for Dropshipping & eCommerce
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🚀 Boost Your Sales in 2023 with Must-Have Shopify Apps! 🛍️ Perfect for Dropshipping & eCommerce | Increase Revenue Now!"I'm going to share the best Shopify Apps to boost your store's conversion rate and average order value, leading to a significant increase in sales & revenue and not just a single sale. ALL LINKS 🖇️ COMMENTS BOX ☑️Are you looking to skyrocket your sales and dominate the eCommerce landscape in 2023? Look no further! In this video, we reveal the essential Shopify apps that will supercharge your store and drive massive growth. Whether you're into dropshipping or traditional eCommerce, these apps are a game-changer!📦 Oberlo: The ultimate dropshipping tool that automates product imports and order fulfillment. Say goodbye to manual work and focus on scaling your business!💥 Privy: Convert more visitors into paying customers with eye-catching pop-ups, engaging email campaigns, and irresistible exit offers. Boost your conversion rates like never before!💌 Klaviyo: Unlock the power of email marketing with Klaviyo's advanced features. Send personalized campaigns, automate follow-ups, and build customer loyalty through targeted messaging.🌟 Refersion: Tap into the potential of affiliate marketing. Let influencers and affiliates promote your products, track their referrals, and reward them for successful conversions.📷 Yotpo: Boost credibility and trust with authentic customer reviews and ratings. Showcase user-generated content and watch your sales skyrocket!📸 Loox: Take customer reviews to the next level with photo reviews. Harness the power of visual content and social proof to drive more conversions.💥 PushOwl: Recover lost sales and re-engage customers with personalized push notifications. Increase your chances of converting abandoned carts and maximizing revenue.💰 Bold Upsell: Maximize your average order value by presenting upsell and cross-sell offers during the checkout process. Watch your revenue soar effortlessly!🎁 ReConvert: Optimize your post-purchase experience and increase customer loyalty. Create customizable thank-you pages and upsell offers to boost customer lifetime value.🏆 Smile: Build a loyal customer base with Smile's rewards program. Offer points, referrals, and VIP perks to incentivize repeat purchases and foster brand loyalty.Ready to unlock the full potential of your Shopify store in 2023? Don't miss out on these essential apps that will revolutionize your sales and take your eCommerce business to new heights. Watch a video now and start boosting your revenue today!#ShopifyApps #BoostSales2023 #Dropshipping #eCommerce #ShopifyTips #IncreaseRevenue #Monetizemastermind#monetizemastermind
#goth#model#succession#bollywoodedit#barbie#ShopifyApps#BoostSales2023#eCommerce#Monetizemastermind#Makemoneyonline#YouTube#Youtube
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10 Must Have Shopify Apps in 2020 to Create a Solid Ecommerce Store
The past years witnessed a dramatic shift from brick-and-mortar stores to lesser physical store locations or a complete shift to online commerce. These days, the trend has no signs of abating. Expanding reach to customers from immediate business surroundings to anywhere all over the globe was one of the primary promises of eCommerce. Electronic commerce will continue to a very profitable venture for people worldwide. With the demand for more solutions, technology has stepped in to cater to the evolving customer needs with various shopping cart platforms. For a business to keep up and even stay ahead of the competition, it should have not just a physical location but a web presence as well, thus the emergence of electronic commerce development services. Running a personal blog is entirely different from running an eCommerce store. With an eCommerce store, there is much to oversee, such as secure checkout, email marketing, speed optimization, shipments and so forth. Fortunately, in the continuous evolvement of eCommerce development, there are now a lot of shopping cart platforms that could greatly help. Some of the best platforms is Shopify, and a Shopify development company you can go for building effective and highly interactive online shops. The eCommerce platform is heaped with powerful applications to help monetize the store. Thus, a lot of merchants rely on it for their online business ventures. Over one million merchants use the platform to run their businesses on the web. They come in all sizes and come from all around the world. The shopping cart platform solves a lot of the most difficult commerce issues out-of-the-box. The versatile platform is armed with an array of themes that could be customized, accept more than 100 payment gateways, organize product listings, support the very best SEO practices and keep tabs all orders from beginning to end.
#1. Plug in SEO
When it comes to search engine optimization, it’s one of the great fits. It monitors the web shop and ensures that its SEO is intact. When installed, the app detects all the SEO aspects of the store automatically, such as speed, blog content, keywords, broken links and other SEO issues, thus you need not check individual pages. Features Has free instructions, like code snippets to fix SEO Send email alerts if there’s an SEO issue Checks and boosts SEO for organic traffic Price Basic SEO scanning is free. However, you need to buy a premium version at $20 a month for more features. Why it’s a good fit A great way of bringing visitors to your website is social media marketing. Search engines nonetheless could help more stable traffic, which makes it easy for conversion. Plug in SEO is perfect for those that want to manage SEO with less work.
#2. Seguno: Email Marketing
A great way for online marketing implementation and make new buyers into regular customers. The application helps send new customers welcome emails. It furthermore generates thank-you emails and builds customer trust, which is very helpful in the long run by making certain buyers will remember your shop. Features Helps turn new buyers to loyal customers Sends quick thank you and welcome emails with an automated system Generates one-of-a-kind codes Dynamic recommendations to help with abandoned carts Price It’s free up to 250 subscribers. Why it’s a good fit Online shops could create trust among visitors through a simple welcome. The app is a great fit for those who do not like to annoy buyers with long-form sales copy and simply want to thank them for their purchases.
#3. Smile: Rewards & Loyalty
Referral marketing is another way of generating more sales. The Smile app motivates audience for more buys through spreading word on the web store. Features Design referral, points or loyalty program that’s VIP-based Easily check results via Smile analytics Price A freemium application, which means you can begin with a free version. More advanced features are available with a premium plan. Why it’s a great fit It’s great for online stores that wishes to run a loyalty program. With a backend that’s user-friendly, it’s a stand out among some of the best Shopify applications around.
#4. Oberlo ‑ Dropshipping App
The app is a drop shipping service, enabling users to look online for popular products and immediately start selling. Features Directly ship from supplier to customer without interference Look for trending products to dropship from suppliers worldwide Track all orders in few easy clicks Price A new store could use it for free. As the store grows, it requires a premium plan which starts at $29/month to get all critical features. Why it’s a great fit The app is perfect for people who want to set up a dropshipping model instead of an inventory model. Shipments could be tracked easily by integrating the application.
#5. Printful: Print‑on‑Demand
The app is a printing service with less investment and could be run on an online store for customized creations. With every order, Printful would build and send it on your behalf. Features No need for setting up an inventory Sell custom posters, shirts, mugs and others Price It can be installed immediately without any payment. For every new Printful account order, there is however a fee. Why it’s a great fit It’s perfect to offer different items without interference on the process of production. You can offer new items for sale fast, without dealing with holding any inventory since it makes everything on demand.
#6. Kit
A wonderful app for social media marketing, which helps in creating and managing successful campaigns. Features Run FB and Instagram ads through an easy Messenger interface AI helps find the targeted traffic for a store Price It’s free! Why it’s a great fit One of the best apps of Shopify for social media marketing. It could be used for running successful business campaigns while you are sleeping.
#7. Referral Candy
It’s more likely that customers who love your products would refer them to friends and family. The Shopify application is perfect to create custom referral programs for an online shop. Features Automatic reward delivery for an easier referral process Provides a clean dashboard to monetize referrals Price It has a 30-day free trial. The regular plan is $49 per month. Why it’s a great fit With Referral Candy, you will not lose sales, thus it’s the best investment to consider.
#8. PushOwl Web Push Notifications
Abandoned carts are another way of missing sales. There’s a notable increase in abandoning carts in the past years. You can lure customers to return to your store with web push notifications. They will be enticed to purchase products they’re considering buying. Features Updates with back-in-stock notifications to boost sales Sends review notifications when a product is shipped Sends tailored reminders and campaigns for abandoned carts Price You can get started for free up to 500 impressions. There are paid plans later on that starts at $19 a month. Why it’s great The robust app serves to remind customers about abandoned products, in general get more sales and send back-in-stock notifications as well.
#9. Form Builder with File Upload
It helps create unique forms for an online shop. The forms are easy to fill, enabling visitors to reach out to your business, donate money, put customer orders or drop feedback. Features Set up a beautiful form without coding skills One-click installation to immediately start building forms Price Has a workable free plan and a $10 a month Pro plan with more features. Why it’s great The app lets you have more leads and offer personalized experience for customers. Furthermore, the beautifully designed form would bring more eyes to your products.
#10. Return Magic
Customers wanting to return products are inevitable. The application helps simplify returns process via automating cash refunds and gift card, generate and print return labels, offer exchanges and create automation guidelines for a more personalized shopper experience. Features Offer cash refunds to original payment method, exchanges or gift cards Make your own branded returns portal Sets up automatic rules for control on how returns work Price It offers a 30-day free trial. After that, plans begin at $10/month and up, based on the volume of return. Why it’s a great fit It helps in building a better experience. Furthermore, it is also of great help to turn more returns into gift cards rather than cash refunds. This means you still get the money of the shopper even if you lose a little.
Conclusion
The Shopify shopping cart platform offers great functionality and added to its versatility are the different applications in the marketplace. The ten apps mentioned above are some of the best applications for your online store, whatever the size and the kind of products and services may be. Shopify apps are why a lot of business organizations opt for the shopping cart platform. The apps suite different business requirements, easy to use and could scale when the online store expands and gets bigger and bigger. Olivia Diaz is working at eTatvaSoft, an Enterprise level Web & Mobile Application Development Company. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets. Follow me on Twitter. Read the full article
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PushOwl Shopify App - Honest Review by ecomexperts.io
PushOwl Shopify App – Honest Review by ecomexperts.io
Download our free Slack app Here —-
Get PushOwl App with extended 30-day trial & $15.20/month by using the coupon code ECOMEXPERTS —–
PushOwl Shopify App – Honest Review by ecomexperts.io
Trusted by 100s of Shopify Plus stores for their push notification marketing, PushOwl works out of the box without requiring setup and will help you with customer retention.
The biggest problem faced by…
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Re-engage website visitors with push notifications
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Best shopify apps-Best Shopify Apps for Growing Your eCommerce Store in 2022
9 Best Shopify apps for your ecommerce store: SMSBump, Klavio, Plug-In SEO, PushOwl, Form Builder, Smile, Oberlo,Loox Product, and Referral Candy...Read More
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Boost Shopify Sales Today with Most Installed Apps
The best Shopify apps for boosting Shopify store sales are those that can help you with marketing and customer engagement. These apps will help you to increase your conversion rate and keep customers coming back for more.
We have covered the complete features, functionality, and pricing of the most installed Shopify apps for you. These apps are helping Shopify E-commerce businesses to increase sales by optimizing their all-around marketing campaigns.
Before helping you, we have already helped our clients to get better results with these most rated and popular apps of Shopify. So, you can use them without any hesitance in your e-commerce store.
Without taking more time, let’s jump on the list of the most prominent Shopify apps to increase sales and conversions:
#1 Most installed Shopify apps to improve customer engagement
PushOwl Web Notification – ⭐ 5.0 (2100+)
Recart FB Messenger Marketing – ⭐ 4.8 (5450+)
Automizely: Email and Popup – ⭐ 4.9 (4900+)
#2 Most installed Shopify apps to increase conversions
Free Shipping Bar – ⭐ 4.9 (10,700+)
Pop! Sales Pop & Social Proof – ⭐ 4.8 (7250+)
#3 Most installed Shopify apps to build customer’s trust and loyalty
Loyalty, Rewards and Referrals – ⭐ 4.5 (390+)
Referral candy – ⭐ 4.9 (1700+)
#4 Most installed Shopify apps for upsell & cross-sell
Unlimited bundle & discount – ⭐ 4.8 (1350+)
ReConvert Upsell & Cross Sell – ⭐ 5.0 (2900+)
#5 Most installed Shopify apps for analytics & tracking
Beprofit – Profit Analytics – ⭐ 4.9 (240+)
Lucky Orange – ⭐ 4.5 (720+)
#6 Most installed Shopify apps for multi-channel Marketing
Feed for Google Shopping – ⭐ 4.9 (3,550+)
UpPromote – ⭐ 4.9 (1500+)
#7 Most installed Shopify apps for advertisement
Clever – Google Ads & Shopping – ⭐ 4.4 (1900+)
Trackify x Facebook Pixel – ⭐ 4.7 (400+)
#8 Most installed Shopify apps for better SEO
SEO manager – ⭐ 4.7 (1700+)
Avada SEO: Image Optimizer – ⭐ 4.9 (1300+)
#9 Most installed Shopify apps for easy payments
BEST currency converter – ⭐ 4.7 (7900+)
Seal Subscription – ⭐ 4.9 (400+)
Check out the in-detail article here: https://ecomheroes.dev/en/boost-shopify-sales-today-with-most-installed-apps/
#shopify#shopifyapp#shopify apps#boost sales#increasesales#shopifyexperts#shopifydropshipping#boostshopifystoresales#increaseshopifysales
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Sendinblue acquires online marketing tool provider PushOwl #digitalmarketing #onlinemarketing #seo #seomarketing #socialmedia #seotools #blogger #blogging #makemoneyonline French SaaS startup Sendinblue has also acquired two other Indian ecommerce marketing companies—Chatra and Metrilo—for a total consideration of over $47 million, but a significant chunk of the cash ... https://ift.tt/3u6J4eI
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12 Must-Have eCommerce Features You Need to Increase Sales (+ Free Checklist)
By 2040, as much as 95% of shopping will be facilitated by eCommerce. This means good news to eCommerce owners like yourself, who will be in high demand. But it's also bad news for you because it means the competition in eCommerce is going to be even more fierce than ever.
So it should be your goal to ensure that your eCommerce store is in tip-top shape to meet all your customers' needs.
With thousands of apps and tips from marketers, it can be hard to know what's essential and what's not, instead take a look at these must-have eCommerce features to help you increase sales.
With the right marketing strategy and eCommerce features/tools, you can effortlessly grow your online store.
We'll be taking a look at features as simple as the copy you use on your website to the tools you should consider on the backend of handling inventory and more! Plus, we have a FREE eCommerce Checklist you can use to ensure that your online store is ready to attract and generate sales.
1. Proper Branding on All Your Online Platforms
Your eCommerce store branding does affect your store's sales. A consistent brand look and message gives your brand credibility and presents it as trustworthy and legitimate.
Overlooking your branding could be turning new customers away from your site. Ensure that you have proper branding across all your online platforms like social media and eCommerce stores. Customers can find your eCommerce store by any means, so make a positive first impression wherever that may be.
eCommerce Feature Example: SuperGoop
SuperGoop is a beauty product that prides itself on selling amazing sunscreen products. They've ensured that their online branding and value proposition is consistent no matter where customers find their products.
Super Goop Website:
Super Goop Instagram:
3 Simple Tips for eCommerce Store Branding
Here are some eCommerce store branding tips that should help to point your branding in the right direction:
Showcase Your Value Proposition: A value proposition is your promise to a consumer that you're going to deliver something they want. You'll use this to showcase your brand in your online copy, CTA's, and tagline that represents that value as well as your brand identity.
Use Colors and Fonts to Make Your Brand Identifiable: Have a solid use of colors and font for your brand so customers can easily identify you amongst your competition. Create a brand mood board to help guide you when creating content, graphics, or using a specific color scheme on your eCommerce store.
Create a Stunning eCommerce Store: The way your eCommerce store looks impacts if customers are going to buy from you. Design Resource found that around 94% of all first impressions on a website are design-related. Consumers that have about 15 minutes or less to spend online would rather hang out on beautifully designed websites, instead of plain and simple ones.
2. Create Stunning Lead Generating Pop-Ups
Whether your website visitor is looking around or making purchases capturing them as potential leads is a must. Start by adding an entry and exit pop-ups to your eCommerce store.
At Wishpond, we helped increase conversions by up to 33% with the help of a welcome pop-up that's triggered when a new website visitor lands on your website, it fills the entire page with a specific CTA.
Exit pop-ups instantly grab your new visitor's interest, whether they decide to accidentally or intentionally leave your website. This allows you to keep them on your eCommerce site with an irresistible offer or freebie.
eCommerce Feature Example: Revolve
3 Tips Create a Lead Generating Pop-Up
Add an eye-catching image: It's not a must, but pop-ups with images do tend to do better than those without. After all, humans are visual creatures, so add a stunning image of your product or freebie to draw their attention to your offer.
Use Action-oriented CTA: Don't make the rookie mistake of putting "Click here!", instead use action-oriented CTAs. For example, "Grab My Code," "Get My Free Guide," what this does on a psychological level is tempting your website visitor with ownership of their deal. This feels more personalized and inviting, thus encouraging more clicks and sign-ups.
Use Color Psychology: The way we use colors on our pop-up can draw more attention to some areas, as it would with others. Making sure that your CTA is contrasted, so it's more prominent and easy to click helps. Using bold colors to show attention to details also helps. For more on color psychology check out Coschedule’s Know It All Guide To Color Psychology In Marketing + The Best Hex Chart.
With Wishpond's pop-up builder, we have a wide variety of pop-ups that already follow these rules and more! Create beautiful and practical opt-in bars, welcome mats, and slide in pop up in seconds (literally seconds, we timed it!)
Wishpond Pop-Up Example
Wishpond's simple drag-and-drop editor makes it easy for any marketer to create amazing pop-ups, without the need for design or programming knowledge. Plus, use Wishpond's Shopify integration to add pop-ups to your eCommerce store. To get started click here
3. Integrate Upselling eCommerce Apps to Push Sales
Integrating eCommerce or Shopify Apps that will help you to upsell your products is another must-have eCommerce feature you shouldn't ignore.
Upselling apps act like instore sales reps that allow customers to leave with much more than they expected. This also allows seamless integration with what's being sold on the storefront to organizing orders being shipped out to retail sales. Retaining sales opens up space for you to attract more sales.
eCommerce Feature Example: MissGuided
This page has so many upselling features, let's break it down:
A website banner to push purchases to gain access to discounts and savings.
Upselling standard shipping for customers not to be deterred by shipping costs in check out.
Showcase products that other shoppers have viewed and are also considering to purchase.
Upselling products that can be paired with the current product being displayed.
5 Best Upselling Shopify Apps
Finding the right upselling app is just as important as the action itself. We search through 150+ Shopify apps and found some of the best upselling apps:
1. Personalized Recommendations
2. Boost Sales
3. PushOwl
4. Cross-Sell
5. SiteKit
4. Create an Optimized Landing Page
Next to a beautifully designed eCommerce store is having an optimized landing page, whether it's for educating or selling to customers on your behalf.
What is an optimized landing page?
Landing page optimization (LPO is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO) and involves using methods such as A/B testing to improve the conversion goals of a given landing page.
3 Easy Tips to Optimize Your Landing Page
When it comes to optimization, it's based on user experience, meaning how easy it is for visitors to move around your page or from one landing page to the other.
Avoid the Clutter and Keep it Clean: Less is always more; try to keep your website free from unnecessary information. Keep your landing page clear and concise.
Add All the Relevant Information Information is a part of navigation. Providing your customers with all the information they need is a skill worth mastering. This helps them to know where and what they can expect from your eCommerce store.
Improve Your Website Speed: The average load speed for top ranking sites is 1.9 seconds. Slow websites have lower conversions. Online shoppers want fast-paced websites to check your website speed and make improvements where necessary.
Try the Most Powerful Landing Page Builder on Planet Earth
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Our mission is to give marketers and business owners the easiest experience creating the highest quality landing pages on the market. With amazing features like:
A true drag-and-drop campaign builder
One-click mobile optimization
Quickly group objects for fast changes
Detailed analytics every step of the way
100+ fonts to match your brand
Easy Publishing Options
If you've ever dabbled in creating your own pages in the past, this is one editor you won't want to miss.
So what are you waiting for, experience design like never before with Canvas? Click here to get started!
Ready to start using these eCommerce Features?
Download Your FREE eCommerce Checklist To get started today!
5. Connect Your eCommerce Store to Social Media Platforms
Social commerce is defined as the use of online social networks to help buy and sell goods and services.
You can now connect your Shopify store to your Instagram or Facebook page to expand your customer reach. Plus don't forget to Supercharge Your Shopify eCommerce Store with Wishpond.
eCommerce Feature Example: Master Dynamic
Download Your FREE eCommerce Checklist
6. Create a Comprehensive FAQ Page
A FAQ (Frequently Asked Questions) is another essential eCommerce feature every eCommerce store should have present on their website.
FAQ pages allow you to put a substantial amount of detailed information to all the frequently asked questions or current or new customers. Its purpose is to provide readily accessed information day or night without a customer rep. present.
This can also be a resource for training your eCommerce store's customer representative as well.
eCommerce Feature Example: Sephora
Need help creating an FAQ page for your eCommerce store? Check out Shopify's Guide on FAQ Pages: Why You Need It, How to Build One, and 10 Great Examples.
7. Add Social Proof & Links on Your Ecommerce Store
Adding social media proof and links to your eCommerce store can help increase sales for your store. Online stores with social media presence have 32% more sales on average than stores that don't. Which shouldn't come as a surprise?
eCommerce Feature Example: Amazon
Social proof allows you to show off your (customers) content in the social space adding honesty to your brand. People use what your brand shares on social media to examine your credibility. Some common tactics for establishing social proof are:
Positive reviews
Customer testimonials
Influencer or celebrity endorsements
Growing your social media following
Number of users or customers
Awards and recognition
8. Create an Optimized Checkout Page
One of the most underrated landing pages lacking optimization is your checkout page. Your checkout page is the last phase of your buyer's journey on your eCommerce page. Around 41% of shoppers have abandoned a transaction during checkout in the past year.
When it comes to shopping cart abandonment (when customers add items to their cart but never checkout), the checkout page has the highest rate of abandonment. This could be for several reasons, a few of which are :
High Shipping Cost
Lack of Trusted Payment Options
Cluttered Checkout Page
No Discounts
Lack of Terms & Condition
eCommerce Feature Example: Crate & Barrel
5 Must-Have eCommerce Checkout Page Features
Here are some checkout features for every successful checkout page to encourage a completed purchase:
Add Shopping Cart Details: Customers expect brands to showcase their product details, units, color, and size. This works in both your favor (the brand and the customer). This helps customers see their final order, so they know what to expect when delivered. If you have a discrepancy, your customer service reps can refer to the order details.
Add Product Suggestions: Always upsell your products from start to finish. You never know what might tempt customers to add more to their cart. These could be smaller items that customers can consider adding without worrying about the cost or a subscription-based on product supply and demand.
Shipping Terms & Conditions: Give customers a quick overview of when and how they'll receive their package before or after it's shipped. This helps to put them at ease. Place estimated delivery or shipping dates and be specific if they're a business day or exclude major holidays.
Payment Options: Having multiple payment options gives customers the freedom to pick and choose what works best for them. Brands are now allowed customers to select credit cards, PayPal, Apple Pay, Amazon Pay, Payment options, and more.
A/B Test Your Checkout Page: If you realize that eCommerce store visitors aren't completing checkout, then it's time to consider A/B Testing your checkout to see what's working and what's not. This gives you personalized data on what apps, features, and layouts work best for your eCommerce brand.
For more check out The Complete Walkthrough to the Essential eCommerce Marketing Tactic
9. Offer Reliable Online Customer Service
Around 80% of online shoppers stop doing business with a company because of poor customer experience. Whether you intend to or not, how you help customers online leaves a lasting impression on a (potential) customer.
It's important to give your customers more than one option to contact you, as it allows you to look approachable before or after an order is placed. Provide customer service via:
Email
Contact Number/Skype
Social Media
Live Online Chat
eCommerce Feature Example: The Modern Shop
Always Provide eCommerce Customer Service on Social Media
Around 80% of consumers use social to engage with brands. It's now become the norm for customers to reach out to brands via social media, which is why 51% of consumers trust companies that make it easy for visitors to contact the people behind the company.
Not to mention that solving an issue on social media is 83% cheaper than resolving it through a call center interaction. (Go Globe)
Check out Commbox's Guide on The Role of Social Media in Customer Service, a Social Media Guide
10. Manage Customer Data in a Reliable CRM
CRM stands for Customer Relationship Management Software. A CRM gathers customer interactions across all channels in one place. Managing centralized data helps businesses improve customer experience, satisfaction, retention, and service. This eCommerce feature allows you to accessibly find, manage, and make the most out of your customer data.
The right CRM platform, like Wishpond, will include integration with your email marketing, eCommerce store orders, tickets, and lead generation campaigns.
Wishpond's leads database allows you to create segments of leads and track their activity across your website.
11. Create an Automated Email Campaigns
Email campaigns are essential tools for retaining customers and skyrocketing sales for your eCommerce store.
In 2018, Smart Insights found that email marketing rivals organic and paid search amongst the top channels driving sales online.
The best place to start with your emails is by capturing emails! Website pop-ups help to capture emails from visitors who are at various places on your website. Pop-ups can increase your conversion rate by up to 10.23% or more once implemented on your website.
eCommerce Feature Example: Harry's
Three Must-Have eCommerce Email Campaigns
Creating effective email campaigns is a must for any eCommerce store owner. Here are three must-have ecommerce email campaigns you should have:
Welcome Email Campaign: You're welcome email is the first impression you make on potential customers. The average open rate for a welcome email is 50%. That makes it 86% more effective than standard newsletters. So don't skip your welcome email campaign. This is also an excellent opportunity to show off your best sellers, brand story, show off your social proof/UGC, and more.
Order Email Campaign: Have an automated order email campaign to inform customers once they've made their order when it's shipped and delivered. Order emails help to give customers confidence in your brand and inform them from start to finish.
Shopping Cart Abandonment Campaign: Nearly 40% of surveyed consumers responded that they abandoned their shopping cart because they had been just browsing in the first place. When you send shopping cart abandonment email campaigns, you give visitors a reason to go back to your store and complete a purchase.
Here are 6 Ecommerce Email Marketing Examples & Strategies That Improve Sales you can try today!
12. Consult Amazing Marketing Experts at Wishpond
At Wishpond, we have a wide variety of resources for entrepreneurs, agencies, marketers, and do-it-yourself marketers. Below is a list of our best marketing resources (apart from our blog) you can access right now!
Wishpond's YouTube
Wishpond's Marketing Team
Need a hand implementing your marketing strategy?
Our team of dedicated experts (marketers executives, project managers, ad specialists, designers, and copywriters) will work with you to set up a custom marketing strategy made specifically for your business.
Take the Guesswork Out of Marketing With a Team of Professionals
Your marketing executive will work with you to ensure your campaign is a success. Get unparalleled support 24/7 with access to designers, ads specialists, content writers, and more. Get Started
Don’t forget to download and start using your FREE eCommerce Checklist.
Summary
Investing in the right tools are just as important as having them. How we approach a problem with these tools to determine the best results rather than expecting these tools and features to do the fixing for us!
We see a lot of success stories when it comes to eCommerce stores around the world, what they don't tell you is that these listed must-haves are tested over time until they've found their secret sauce to fast-track them to success. And so can you!
Here's a quick recap of the 12 must-have eCommerce features you need to increases sales...and more!
Proper Branding on All Your Online Platforms
Create Stunning Lead Generating Pop-Ups
Integrate Upselling eCommerce Apps to Push Sales
Create an Optimized Landing Page
Showcase Featured or Product Suggestions on Your Online Platform
Create a Comprehensive FAQ Page
Add Social Proof & Links on Your Ecommerce Store
Create an Optimized Checkout Page
Offer Reliable Online Customer Service
Manage Customer Data in a Reliable CRM
Create an Automated Email Marketing Campaigns
Consult Amazing Marketing Experts at Wishpond!
Related Articles
The Ecommerce Guide to Online Marketing: How to Drive Traffic, Get More Sales, and Keep your Customers Coming Back
How to Set Up an E-commerce Marketing Funnel that Gets You Customers
8 Actionable Tips to Use Social Media for eCommerce Sales
8 Amazing Ways to Use Google Analytics for E-Commerce
10 Amazing eCommerce Instagram Accounts and Examples We Learned From
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RT @omaralfar: Nice meeting with @pushowl. Cool integration is coming soon. @ShopifyPartners #ShopifyPursuit @the_Gameballer https://t.co/GTXJ45W2PK
Nice meeting with @pushowl. Cool integration is coming soon.@ShopifyPartners #ShopifyPursuit @the_Gameballer https://t.co/GTXJ45W2PK
— Omar Alfar (@omaralfar) February 19, 2020
https://goo.gl/OvNQsP https://goo.gl/dCyRwU https://goo.gl/Dv0x0Z
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Microsoft acquires Citus Data
Microsoft today announced that it has acquired Citus Data, a company that focused on making PostgreSQL database faster and more scalable. Citus’ open source PostgreSQL extension essentially turns the application into a distributed database and while there has been a lot of hype around the NoSQL movement and document stores, relational database — and especially PostgreSQL — are still a growing market, in part because of tools from companies like Citus that overcome some of their earlier limitations.
Unsurprisingly, Microsoft plans to work with the Citus Data team to “accelerate the delivery of key, enterprise-ready features from Azure to PostgreSQL and enable critical PostgreSQL workloads to run on Azure with confidence.” The Citus co-founders echo this in their own statement, noting that “as part of Microsoft, we will stay focused on building an amazing database on top of PostgreSQL that gives our users the game-changing scale, performance, and resilience they need. We will continue to drive innovation in this space.”
PostgreSQL is obviously an open source tool and while the fact that Microsoft is now a major open source contributor doesn’t come as a surprise anymore, it’s worth noting that the company stresses that it will continue to work with the PostgreSQL community. In an email, a Microsoft spokesperson also noted that “the acquisition is a proof point in the company’s commitment to open source and accelerating Azure PostgreSQL performance and scale.”
Current Citus customers include the likes of real-time analytics service Chartbeat, email security service Agari and PushOwl, though the company notes that it also counts a number of Fortune 100 companies among its users (they tend to stay anonymous). The company offers both a database as a service, an on-premises enterprise version and the free open source edition. For the time being, it seems like that’s not changing, though over time, I would suspect that Microsoft will transition users of the hosted service to Azure.
The price of the acquisition was not disclosed. Citus Data, which was founded in 2010 and graduated from the Y Combinator program, previously raised over $13 million from the likes of Khosla Ventures, SV Angel and Data Collective.
CitusDB Releases An Open-Source PostgreSQL Tool That Promises Better Database Performance
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We know that your revenue can’t grow without the right tools, so we’ve done a ton of research to find the best Shopify apps to sky rocket your sales. These Shopify apps will help you promote your online sales, sell your products, reward your customers, and so much more. Check the complete list here -> https://bit.ly/39o4EB8 . . @referralcandy @pocket @oberloapp @spocket.official @optinmonster @yotpo @privy @printful @moosendapp @growave.io @smsbump @pushowl @aftership . . . . #shopifythemes #shopifyapp #shopifytips #shopifybusiness #shopifystores #shopifywebsite #shopifyhelp #shopifyshop #shopifyunite #dropshippingtips #amazondropshipping #onlinestoreid #entreprenuerslife #onlinebusinesssuccess #amazonselling #ecommercewebsites #ecommerceexperts #onlinemarketingbusiness #onlinemarketingtip #ordernow😍 #shopifydropshipping #dropshippingnacional #digitalmarketingtrainer #digitalmarketingteam #digitalmarketingindustry https://www.instagram.com/p/CDB_yZGD3M9/?igshid=1k57jguy0eiq1
#shopifythemes#shopifyapp#shopifytips#shopifybusiness#shopifystores#shopifywebsite#shopifyhelp#shopifyshop#shopifyunite#dropshippingtips#amazondropshipping#onlinestoreid#entreprenuerslife#onlinebusinesssuccess#amazonselling#ecommercewebsites#ecommerceexperts#onlinemarketingbusiness#onlinemarketingtip#ordernow😍#shopifydropshipping#dropshippingnacional#digitalmarketingtrainer#digitalmarketingteam#digitalmarketingindustry
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SHOPIFY BENEFITS
Brief on SHOPIFY
SHOPIFY is an online, e-commerce platform which helps you to start your business. Even if your business is started it can help you grow your business at give a superb boost to your startups. It helps you create an online store for your offline store or market store. So you can just sit at any place and sell your products everywhere in the world including web, mobile, social media, online marketplaces, brick-and-mortar locations, and pop-up shops giving you a complete flexibility to access and run your business from anywhere in the world. It allows you manage products, inventory, payments and shipping. A complete cloud based and hosted which will leave you worriless about upgrading or maintain software and web servers. For a good starting experience on SHOPIFY you can try SHOPIFY for a free-trial of 14 days after which you can select one from its pricing plan https://www.shopify.in/pricing according to your choice.
Be worry-free about the language to interact
You can use SHOPIFY in nearly every country in the world. The customer-facing parts of your SHOPIFY store, can be in any language if the theme supports it. Learn more and explore our themes. The admin of your SHOPIFY store is currently available in English, Chinese (Simplified), Chinese (Traditional), Danish, Dutch, Finnish, French, German, Hindi, Italian, Japanese, Korean, Malay, Norwegian, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, and Turkish.
Advantages of using SHOPIFY
1. NO CERTIFICATES needed
One important feature, you can say advantage of the SHOPIFY is that you need not be a professional or a certified designer to make changes or change the appearance of the website. This will simply be done by the store builder and themes available.
2. Continue with your OLD DOMAIN
Another feature is if you already have an existing domain name, you can simply just link the domain with SHOPIFY and save a handsome amount of money. If you don’t have one, relax!!! You can purchase it from SHOPIFY.
3. Be a BUSINESS MIND
Even though you don’t own a product you can still sell it by drop shipping on SHOPIFY. It is like you are a dealer or a broker selling the products worldwide without even owning it.
4. SOCAIL MEDIA: A BOON
Increasing use of social media has been a boon for SHOPIFY. It enables you to sell your products on social media which will ensure a good acceleration to your business
5. E-mail NOTIFICATION
You will just receive an email once you get an order on SHOPIFY and then you will have to deliver it that also not by yourself but by using third party shipping fulfillment https://help.shopify.com/en/manual/shipping/fulfillment-services .
6. THIRD PARTY PAYMENT
SHOPIFY makes payment easy by Payment Gateways. It is a third party payment system, where just submit the merchant bank account details and you get all your payments over there. https://www.shopify.in/payment-gateways
Let us look at some of the SHOPIFY apps that turn out to be very useful:
1. OBERLO https://www.oberlo.in/
If you're looking for a small business idea or in need of a product to sell, Oberlo can help you source a supplier. With Oberlo, you can search a marketplace of products to import directly into your SHOPIFY store. When you receive an order, you can fulfill it through your dropshipping supplier via Oberlo and they will ship the product to your customers for you. There's no need to worry about packaging or shipping it yourself.
2. KIT https://www.shopify.in/kit
After you've launched your SHOPIFY store, the next step is to drive traffic to it. A popular way to do that is with digital marketing. Powered by artificial intelligence, Kit will help you find potential customers on Facebook and Instagram, and send them targeted messaging and offers at the right time.
3. FREE SHIPPING BAR https://apps.shopify.com/free-shipping-bar
According to SHIPPO’S 2018 state of shipping, 34% of consumers only make online purchases if free shipping is included. Free Shipping Bar allows you to display your free shipping offer in a slide-out bar, show progressive messages to encourage shoppers to reach your free shipping threshold, and congratulate customers when they meet it.
4. PRINTFUL https://www.printful.com/
Printful syncs with your SHOPIFY store to let you sell print-on-demand products like t-shirts, mugs, posters, and more. When an order is made on your SHOPIFY store, it's automatically sent to Printful, which will print and ship it to your customer on your behalf. There are no minimum order quantities or upfront fees, so services like Printful are a great way to get started quickly and avoid holding your own inventory.
5. PUSHOWL https://pushowl.com/
If you're suffering from lots of traffic and little sales due to abandoned carts, you're not the only one— and PushOwl could be the answer you're looking for. Automated abandoned cart push notifications can help you increase sales and re-engage visitors to your site who have left.
For a step-by-step tutorial just open the link and get additional details where you will be guided to how you can start using SHOPIFY. https://websitesetup.org/build-online-store-shopify/
You can also just check to the website and start your FREE TRIAL soon https://www.shopify.com/ giving a push to your business.
For more such blogs go to our website: http://www.orainfotech.com/blog/
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..and got featured on Shopify app store📷3 months ago if someone had told me that I would launch product that got thousands of users and ended up getting featured on a prominent marketplace, I wouldn't have believed them. I mean, I'm an optimist, but this one was borderline surrealist.And yet, that's exactly what happened!📷My micro-SaaS product, WhatsApp Chat Button, was launched on April 24th, 2019 on the Shopify App Store.I built this product together with Sankalp Jonna.Here's what we've been up to in the 40 days (as of June 4th) since launch:💬 Conversations with 100+ Shopify store owners from 10+ nationalities (Google Translate FTW!)🏆 #1 ranked app for WhatsApp keyword🛍️ 2000+ active Shopify stores❤️ Highest-rated “WhatsApp Chat” app on Shopify with raving 5-star reviews💻 2 major iterations launched (v3 introduced a paid plan)🌟 Featured on the Shopify App StoreHow did we do it? I'm glad you asked!Topics covered in this postWhy we built a micro-SaaSWhy Shopify and the e-commerce marketUncovering opportunities on ShopifySolving tech challenges while building a Shopify appRanking on the Shopify app storeMonetising our Shopify appWhat's nextWhy we built a micro-SaaSIn my previous post, I explained "What is micro-SaaS?". In this post, I'll explain why I picked micro-SaaS.I've been enamoured with the startup world and coming up with ideas to startup ever since I joined the industry, back in 2015. I've dreamed and imagined and fantasized about building billion $ startups so much, I was consumed by it.It's a cultural thing - you work for startups, you live in the startup capital of India, you read startup blogs and you discuss ideas with your friends in social gatherings. So of course your mentality becomes one that is constantly seeking and evaluating potential "unicorn)" startup ideas.I never paused to consider that the entire world around me is building small, local, profitable businesses around me.If you walked down the street near your house this morning, chances are you crossed about half a dozen different "businesses" that are operating and thriving (if they weren't, they would shut down, as they do not have millions of $ in funding to burn cash). I started to appreciate the beauty of a business.A startup that is successful often has many things going, including and not limited tovalidation of core value propositionworking channel(s) of acquisitionproviding continuous value or retentiongreat product and customer serviceGuess what, a local business has a clear and well-validated core value proposition, they have a channel of acquisition (street walk-ins, or Google SEO), and they are already providing continuous value else customers would stop coming and the business would shut.As I became increasingly frustrated with the "how do I come up with a Zero to Oneidea", my mentality shifted from the obsession with "unicorns" tois this problem real and validated?is there an acquisition channel we can tap?would users come back?can we build a great product and provide excellent customer service?can we grow a business to $100k/yr in revenues?I also accepted that not everyone, and not all the time, does one have to aspire to build a unicorn. I can just build a business. And having never actually run a business before in my life, micro-SaaS seemed like the perfect launchpad into the world of business.Sankalp and I spent months discussing these questions before we both bought into this concept, and believed in it, and therefore decided to work together towards it.Why Shopify and the e-commerce marketShort answer?My friend Shashank runs a thriving and highly-profitable Shopify app called PushOwl. His journey, his learnings, his success taught me and inspired me and made me believe in Shopify as a platform. He also helped me realise just how HUGE the e-commerce market is (have you heard of Amazon?).📷Long answer?Back in 2017, I tried my hand at building an online store. Dropshipping was the 🔥 back then, and I wanted in.I did manage to build a store that raked in ~$500/mo in revenue, but after multiple copyright violations (that's what happens when you source generic products from Aliexpress) and a lack of general understanding of how an e-commerce business is built, I shut it down.Aftwards, I took the time to understand what makes a valuable e-commerce business. I could understand and relate to people who started out of their homes, packaging their own products and selling to a niche audience, making a livelihood out of their business.I truly wanted to enable and support these people, especially considering that I'm trying to do the same thing.In the previous section, I highlighted how "is there an acquisition channel we can tap?" is an important question. Turns out, Shopify's app marketplace is a potential answer.I also asked "can we grow a business to $100k/yr in revenues?". Thanks to the humongous size of the e-commerce market (in trillion $), the answer was YES.But why Shopify, and not Atlassian or Slack or Google Chrome Extensions?we were familiar with Shopifywe knew about e-commerce due to my past experiencewe knew people in our network succeeding with ShopifyAll these tiny reasons and more made Shopify the most obvious choice for us.Uncovering opportunities on ShopifyIn the first section, I highlighted the questions that need to be answered in order to have a shot at building a successful business. Let's apply them to Shopify.Browsing the app store was a perfect way for us to understand what problems e-commerce store owners face, and care about. Shopify breaks things down by category and sub-category, giving you a very granular idea about the different types of problems you could solve.📷Additionally, you could type in keywords on the Search bar, and that would give you more ideas about what problems to solve. I used Shopify's search autocomplete as a heuristic for sufficient demand.After all, why would Shopify's search team include a keyword in autocomplete if it didn't have enough demand?📷Before narrowing down, we did a very general approach by researching the entire app store. I personally visited every single page on the Shopify app store, under every category and sub-category, which helped me in creating a mental map of the ecosystem.It also gave me ideas on how to evaluate any particular idea.Is there enough demand?is the problem being solved a "keyword" in Shopify's search autocomplete?are the existing apps for that keyword getting new reviews? Since new reviews are a signal that new users are searching, installing, using, and liking the app enough to write a review.Who are the competitors? Can I beat them?what is the average rating and #reviews that my competitor has?how strong is their recent reviews? is it all 5-stars? if so, is there a way for me to beat them?What are the competitor's strenghts and weaknesses?what keywords do people use in positive reviews? what keywords show up in negative reviews?are there enough negatives that give a newcomer an opportunity to make a better product and acquire users?📷(screenshots from my research spreadsheet...ssshh)📷What is the business model of competitors?are they charging a very high amount (say >$50/mo)? if so, is it because of costs, or can I build the same product and price it 5x cheaper at $10/mo?is the app free/freemium? if so, are they using this app to drive business to another? can I compete with a different business model?what features are my competitors charging for? can I make those features available for free and find a way to monetise with something else?What is the tech effort involved?can we build an MVP in 2 weeks? can we build out the entire product and feature set in 2 months?What keywords, categories, and sub-categories do they rank for?how do I acquire new users? Is there a keyword where they rank #1? If yes, can I beat them? If not, can I rank #1 for a different keyword in the same domain?Market outside Shopifycan I launch the same app for other e-commerce platforms like BigCommerce, WooCommerce etc. in the future and expand my market size?Solving tech challenges while building a Shopify appIf this is your first time building a Shopify app, I highly recommend that you start from their excellent documentation.During development, you are sure to get stuck at many places. If you are unable to resolve something on your own, your first response should be to check the documentation.It's not very likely that you would find answers on Stack Overflow, hence I recommend joining a Facebook group full of helpful Shopify App Developers.This group was recommended to me by Shashank, and it helped immensely as the other developers are friendly and helpful. And now I'm paying it forward by recommending it to you.Ranking on the Shopify app storeShashank helped us understand the lifeblood of any Shopify app - ratings & reviews.How to get them? The answer is no hidden secret.build a beautiful and easy-to-use productprovide 11/10 customer serviceoptimize store listing for right keywordswin!!??From Day 1, we were obsessed with serving every user with the best possible customer service. In the process, Sankalp and I ended up chatting with 100s of Shopify store owners from countries like Brazil, India, Mexico, Colombia, Spain, United Kingdom, South Africa, Morocco, Chile, China, United States, United Arab Emirates, Nigeria, Germany, Italy, France, Canada, Denmark, Pakistan, Netherlands, Costa Rica, and more.Sometimes, we spent hours talking to customers about their business and trying our best to help, even when it wasn't related to our app! This is a perfect example of "do things that don't scale", as our customers were overwhelmed with how far we were willing to go to help them.As a result, we have 100+ reviews on the app store, and are rated 5-stars.📷From Day 1, we also ensured that our app was simple, and easy-to-use. We paid extra attention to the first-time setup, making it a breeze. All the fields that a user needs to configure would be pre-configured out of the box. Only the phone number field needs to be populated, and our user is good to go!In the store description, we made sure to include keywords such as "whatsapp live chat" and "customer support" in an organic manner.We were also very clear on the search terms we wanted to rank for, and our store listing reflected that.📷Monetising our Shopify appIn order to acquire users, we launched v1 of WhatsApp Chat Button for free. Our aim was to provide a bare minimum feature set that every other app was providing, but give it away for free in order to attract users.This set a simple flywheel in motion:more users > more conversations > more reviews & ratings > higher search ranking > more usersIn v2, we added the most common feature requests which included basic customisations to the button design, display position, etc.In v3, our focus was to provide premium features that users had been asking for during conversations. We also wanted to ensure that a paid plan didn't affect any of the existing users, so we decided to keep the base feature set free forever.📷By keeping the free plan, we essentially want to ensure that our acquisition channel remains strong and that users prefer us over alternatives.v3 with our first paid plan was launched on June 3rd, 2019. Since the plan comes with a 7-day trial, we are still awaiting results on trial-to-conversion % at the time of publishing this post.What's nextOur immediate plan is to launch v4 and v5 in the month of June.To collect information about what features to build in an automated manner, we designed a simple Google form and added a link in our dashboard saying "Vote for the next feature".Here are the results:📷The goals behind of launching v4 and v5 areprovide more value to our user baseto make our product more resistant to competitioncharge a higher monthly subscription amountThis is how we will do it:1. Abandoned CartE-commerce shops already send abandoned cart notifications using push, email, SMS. But what about doing this over WhatsApp?Since this cannot be completely automated (API limitations), we are focused on building a solution which allows a store owner to send ~100 abandoned cart messages per hour manually on WhatsApp.Our feature will remove all the manual work except one - actually hitting the send button from inside WhatsApp.In our survey, we found store owners more than willing to spare 30 mins/day to send abandoned cart notifications. Why wouldn't they, when it could lead to >$1000 in additional revenue every month?2. CRMStore owners want to stay in touch with their customers. After all, it is more valuable to retain customers than spend more to acquire new ones.This could involve sending lifecycle messages, follow-ups after a product is delivered to ask for feedback or review, or informing customers about new launches that may interest them.We want to build an easy way to enable this behaviour over WhatsApp.3. Pixel RetargetingWhat if you could retarget people who were interested in a product, but didn't see through to a purchase? Retargeting ads for e-commerce is no new concept.It's proven to work and there are several great companies such as Shoelace that are built on top of this concept.The key is to understand context: who to retarget? what to retarget them with?4. Better designs for WhatsApp ShareCurrently, we offer 10+ premium chat button designs to our paid users. We plan to make them available for the Share feature, so that a store owner can have matching buttons.📷We also plan to add new templates like a sticky button, and a pop-up message. The aim here is to help shop owners initiate more conversations with their store visitors.That's all folks!I hope readers of this post find value, especially if you're planning to build your own Shopify app.If you have more questions, I'd be happy to answer them. Just drop me a message!Originally published on my blog - https://www.preetamnath.com/blog/shopify-micro-saas-growthWe are live on ProductHunt - https://www.producthunt.com/posts/whatsapp-chat-for-shopify
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