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Content Syndication Dos and Don'ts: Expert-Backed Best Practices
Introduction
In the world of content marketing, simply creating high-quality content is no longer enough to cut through the noise. To truly maximize your efforts and ensure your content reaches its intended audience, mastering content syndication best practices is crucial. This comprehensive guide will walk you through the essential strategies and techniques that can take your content syndication efforts to the next level. Content syndication has emerged as a powerful strategy in the realm of content marketing. By distributing your existing content to third-party platforms, you can amplify your reach, engage new audiences, and achieve your marketing goals more effectively. To make the most of content syndication, it's crucial to follow a set of best practices. This guide offers a comprehensive overview of these practices, including choosing the right partners, optimizing content for different platforms, monitoring performance, and more. By implementing these strategies, you can harness the potential of content syndication and enhance the impact of your content marketing efforts.
Understanding Content Syndication
Content syndication involves distributing your existing content, such as blog posts, articles, videos, and infographics, to third-party platforms and websites. The goal is to expose your content to a wider audience, leveraging the reach and authority of these external platforms to increase engagement, drive traffic, and ultimately achieve your marketing goals.
Content Syndication Best Practices
1. Identify Your Goals: Before diving into content syndication, clearly define your objectives. Are you striving for thought leadership, lead generation, or brand awareness? Setting specific goals will help tailor your approach and measure success.
2. Choose the Right Partners: Select reputable and relevant platforms for syndication. Partner with sources that align with your target audience and industry, ensuring your content resonates with their readers.
3. Repurpose, Don't Duplicate: While syndicating content, avoid duplicate content issues that can harm your SEO. Instead, repurpose your content to suit the platform's audience and guidelines while maintaining originality on your own website.
4. Craft Engaging Headlines: A captivating headline is your first chance to grab readers' attention. Craft compelling, informative, and curiosity-driven headlines that encourage users to click and explore.
5. Optimize Content for Each Platform: Adapt your content to fit the style and tone of the platform you're syndicating to. Customize your content to match the preferences of the platform's audience while maintaining consistency with your brand's voice.
lets connect for more insight: https://ventesb2b.com/contact-2/
6. Provide Value: Focus on delivering value to the platform's audience. Share insights, solve problems, and offer actionable advice. The more valuable your content, the more likely it is to be shared and engaged with.
7. Include Author Information: When syndicating content, include a brief author bio with a link back to your website or social media profiles. This helps establish your authority and encourages readers to explore more of your work.
8. Monitor Performance: Regularly track the performance of your syndicated content. Analyze metrics such as website traffic, engagement rates, click-through rates, and conversion data to assess the effectiveness of your efforts.
9. Engage with the Audience: Be prepared to engage with readers who interact with your syndicated content. Respond to comments, answer questions, and foster discussions to build relationships and trust.
10. Build Relationships: Nurture relationships with the platforms you're syndicating to. Establishing strong connections can lead to more opportunities for collaboration and broader exposure.
11. Focus on Quality over Quantity: While syndicating your content on multiple platforms can be beneficial, prioritize quality over quantity. One well-received piece of syndicated content can yield better results than many hastily distributed ones.
12. Stay Updated on Guidelines: Different platforms have varying guidelines for content syndication. Stay informed about their requirements and adhere to their terms to ensure a seamless partnership.
Conclusion
Content syndication is a potent strategy for expanding your reach, enhancing brand visibility, and achieving your marketing objectives. By following these best practices, you can navigate the world of syndication with confidence, effectively leveraging third-party platforms to amplify your content's impact. Remember, the key to successful content syndication is a strategic approach, consistent monitoring, and a commitment to delivering valuable content to new audiences. As you incorporate these best practices into your content marketing strategy, you'll unlock the true potential of content syndication and drive impressive results for your brand.
Aniket Deshpanade
Sr.Digital Marketink Associate
www.ventesb2b.com/ New York, USA
#Content syndication#Best practices#Comprehensive guide#Content marketing#Distribution strategy#Audience engagement#Third-party platforms#Reach expansion#Content optimization#Performance metrics#Audience targeting#Brand visibility#Platform selection#Quality content#Collaboration#Monitoring results#Relationship building#SEO benefits#Targeted distribution#Marketing effectiveness#ventesb2b.com
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Banjo and Kazooie playing some Game Boy by the fireplace in Rareware's masterpiece Banjo-Kazooie (Rare, Nintendo, 1998) for Nintendo 64.
#banjo-kazooie#rareware#nintendo#nintendo 64#banjo kazooie#3D platformer#adventure#banjo#kazooie#fireplace#rare#file select#N64#game boy
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the fact that they made it illegal to make ads louder than programs on tv in 2010 but haven't updated it to apply the same regulation to streaming. who do i have to call.
#jack facts#like do they think we don't notice#i truly do hate it here#i really do think that we should get to a ''you ruined it for everyone'' threshhold with ads at this point tbh#circulating ads should be a need based allowance#below a certain nw you can circulate as many ads as you want provided they follow guidelines#then above a certain nw you get a quota. you can have x number of ads circulating at a time.#and i don't mean distinct different ads that can be put wherever. no. if you have an ad on youtube that counts as one#and if you put the SAME AD on a different platform or tv channel or at the fucking gas station pumps or on a billboard or ANYWHERE#each different instance of the ad counts as another ad in your quota!#& if you have like a 1min skippable + a 30sec unskippable v of the same ad on the same platform. that counts as two. FUCK you.#and then above another nw line. you cannot have ads at all. bye you don't need them they serve no purpose they are just annoyances.#also paying influencers to hawk your shit counts as ads! fuck you!! paid word of mouth is not actual wom that is also an ad! fuck you!!!#oh u want ppl to rec ur product & u don't have any ad spots left?? well sugar you better have a fucking good product then lol :) fuck you#also if a co breaks an ad reg that co and any co it owns/parents can never make another fucking ad ever again in its existence#AND if a ceo breaks an ad reg w one co then disbands it and makes a new co and breaks ad reg w that one#then the CEO or any co they have ANY % ownership or investment in can never make an ad ever again. FUCK you.#charities/nonprofits and sole proprietorships get one (1) appeal to a total ad ban#that's IT!! ENOUGH!!!!! ENOUGH!!!!!!!! FUCK YOU!!!!!!!!!!!!!!!!!!!!!#AND ONE MORE THING. ''pay us not to see ads on our platform/app/other thing'' should also be illegal.#''pay us for basic ass functions'' illegal. pay to win. illegal. sale/product announcements in things that are not press. illegal.#creating an ad or listing for something that doesn't exist and only manufacturing it after it is purchased. illegal.#ads that are full screen when a user has not already selected full screen on a video player. illegal.#pop up ads. illegal.#ads with audio on a platform that doesn't. illegal. video ads on a platform that doesn't have video. illegal.#ads w epilepsy triggers. illegal everywhere forever always w out needing to be reported by consumers. cannot be circulated in the 1st place#ads w graphic violence or soundscapes that mimic it. see epilepsy triggers.#ads for things that are not actually consumer products. illegal.#anything else u want to circulate like an ad must go thru other regs to qualify as psa or edu. if it doesn't qualify tough shit get fucked.#[insert gif collage of people talking extensively while wildly gesturing for emphasis here]
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[ store ] 🌱 january update
✦ new: ↳ webbedsite! i got a new website!!! please check it out :D :D :D ↳ custom linking charms 🥬🐟🍞 ↳ gift cards added (!!!)
✦ 2023 stock leftovers available :3 as its a new site, please let me know if you encounter any issues so i can fix them! i hope you find something you like!!💖 🌱SHOP: peachcott.com 🌱
you can use the code "HAPPY" for 15% off for the rest of january!! ♪(´▽`)
#cott.txt#store#mine#WAAA I'M SO HAPPY IT'S LIVE NOW#have spent the entire month trying to get everything working the way i want it to awaaa but its done now :D#i'm trialling the new platform until march bc its significantly more expensive than my other one#so if youve ordered before please lmk if you liked the other storefront better or anything!!!#BUT YEAH it does cool things like newsletters and gift cards and a much nicer variant selection ui (imo) SO IM EXCITED#i hope you like it!!!!!!!!!
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my boyfriend is same generation as me and i cannot believe it because i took him to a store and was like lets get this ps4 game. and hes like. we can buy it digital....and im like its more expensive on the store right now.....and hes like yeah but i dont like discs....im like why....and hes like. i have to take them out and change them.
i never thought we'd age out of physical media so fast...........but i will keep buying disc 👍
#streaming selection on every platform honestly sucks so bad theres no incentive to switch!!!#shudder call me when you have an oldschool hong kong horror category -_-#squeaks
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okay i've been seeing more and more people, especially fic writers and fan artists, leaving social media because of the way they're being treated and it's becoming worrying.
fandom creators are not celebrities (not that you should treat celebrities horribly either but y'know what i mean.) most of the time they're teenagers or young adults just making some art in their room at 3am about a thing they like.
you have no right to make demands or offer unsolicited criticism. no right. it's the equivalent of banging on your neighbor's door to let them know you don't like how they've decorated their garden. it's their garden. you can look at it. you can like or dislike it. and then you move along. you're not allowed to demand that they change it.
and when people share things about their personal life online that is not an invitation for you to invade their privacy or converse with complete strangers like they're your childhood besties.
respect people's boundaries. ask for permission before offering your opinion. just be fucking nice to people please.
#as someone who's been in fandom for a very long time#this is getting ridiculous#i feel like i'm pretty immune to it but then again#my platforms have always been very small so i've mostly had nice interactions with a couple select people and that's it#but so many people really need a reality check#i assume a lot of people who do this kind of thing are either very young or just not well-versed in internet etiquette#but some people cross too many lines#anyway#for anyone who has been having a tough time with this#i'm sorry and i love you <3#and i'm also here to chat if anyone feels a bit lost in the hellscape of the internet#let's be kinder to each other <3#fanfiction#fandom#fandom culture
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Oscars 2023, List of Crimes:
Jimmy Kimmel’s lackluster and insensitive jokes going over the edge of criminality for disrespecting Malala Yousafzai
Angela Basset, Stephanie Hsu being the strongest contenders for Best Supporting Actress. ROBBED by token white side-character in a POC-centric film.
Giving multiple awards and nominations to a war film centered on disillusionment and tragedies of war while NOT giving their international platform to warzoned countries like Ukraine 🇺🇦 to spread awareness and seek aid, but sure let’s invite rich people Russians speaking politics in said international platform.
The Academy celebrating the first Asian Best Actress in the 95 years Oscars has existed. Nuff said. We have the right to celebrate. They don’t.
#wish we had will smith to put the fear of eldritch deity on jimmy kimmel#he asked malala if Harry Styles spit on Chris#like nanidafuq#then made a tasteless pun of malala?? 🤦🏻♀️#disgraceful behavior#i dont hate#jamie lee curtis#she’s a great actress#but the spotlight did not belong to her here#oscars#oscars 2023#i hate how INSULAR the admins for this award show#they like wielding the power and influence but uncaring at the impacts they have on the world#theirs is a platform that could lend a voice for those that need to be heard#but they be so damn selective#everything everywhere all at once#eeaao sweep#eeaao#black panther wakanda forever#black panther#politics#michelle yeoh#ke huy quan#stephanie hsu#angela bassett
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be patient.
we say “be patient with people with x disability”. but want to clarify what that means for my sm.
i want you to be patient with selectively mute people. even when you’re tired, even when you’re angry, even when you’re stressed or in a hurry.
i want you to be patient with aac users, even when you’re desperate for an answer, even when you’re carrying a lot of things, even when you’re right behind them and it is just so easy to look over their shoulder at their half-done sentence. (to clarify: do Not do this. too many times people look over the shoulders of aac users, or at their aac, when really we should get to choose what we communicate to you). i want you to instead be patient.
i want you to fucking respect us.
i want you to help me, even if i can’t communicate through speech, even if i can’t look up from the floor.
(example: many times i’ve stood at the front of the line, or at the front desk, which clearly is a sign that i need help with something, but i’ve been unable to communicate that in any other way. and people often wait for me to make eye contact or even look up, and i just can’t. but i still need help. )
i want you to work with me. even if it takes more time. i want not to be lost. i want to find where i’m going. 🌹🌹
#honestly if i need help with something but cant communicate: i *hand people things*. like if am lost at train station#i’ll hand them the ticket. and they just guess that im looking for my platform. thing is#when you hand someone something. they kind of Have to help you. because they have that thing and they cant just leave.#long post#part time aac user#situational mutism#selective mutism#sm tag
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fun fact Arcadia doesn't have stars. this is because it's a singular video game world within an arcade machine. and while a night sky isn't that hard to replicate with those graphics (see: galaga) i don't think it's the type of game to like. show the night sky. yknow?
#paraportal#luka.txt#console: phantasmagoria#loc. arcadia#that then begs the question: what kind of game IS polybius?#well the original urban legend doesn't really say. just that its addictive & has eyestraining colors#i think most make it a high speed racing game ?? but that doesnt really work for my paracosm#personally i kind of imagined it as like. the old super mario games. a platformer basically.#where you choose a role and then play a part in a story klsdjf idk if that sounds right#like the game has a ''story'' and whatever character you select you see their side of it#NOT THE POINT OF THE POST LMAO what im getting at is. zodiacs don't exist in arcadia rip.
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Syndication Strategies to Skyrocket Your Content Marketing ROI
Introduction
In the ever-evolving landscape of digital marketing, staying ahead requires embracing innovative approaches. The concept of content marketing syndication is one that has experienced tremendous success. This game-changing technique has the potential to transform your content strategy, amplify your reach, and engage a broader audience. In this blog, we'll delve into the concept of content marketing syndication, explore its benefits, and provide actionable insights to leverage its power effectively.
Understanding Content Marketing Syndication
Content marketing syndication involves distributing your original content to third-party platforms, websites, or publications for wider exposure. Rather than confining your content to your own platforms, syndication allows you to tap into established audiences on other channels. It's a symbiotic relationship where content creators provide valuable material to other platforms, and in return, gain increased visibility and engagement.
The Benefits of Content Marketing Syndication
1. Extended Reach: One of the primary advantages of syndication is its ability to extend your content's reach beyond your existing audience. By publishing on external platforms, you access a whole new set of potential readers or viewers who may not have discovered your content otherwise.
2. Enhanced Authority: When reputable third-party sources pick up and share your content, it lends credibility and authority to your brand. This can position you as an industry thought leader and attract a more engaged and trusting audience.
3. SEO Boost: Content syndication, when done correctly, can contribute to your search engine optimization (SEO) efforts. Backlinks from authoritative sources can improve your website's domain authority and search engine ranking.
4. Audience Diversity: Syndication enables you to connect with diverse audiences across various niches. This diversification can be particularly beneficial for businesses targeting different demographics or industries.
5. Time and Resource Efficiency: Creating quality content takes time and effort. Syndication allows you to repurpose existing content for wider distribution, saving resources while still reaping the benefits.
lets connect for more insight: https://ventesb2b.com/contact-2/
Effective Strategies for Content Marketing Syndication
1. Choose the Right Platforms: Identify platforms that align with your target audience and industry. Look for platforms with engaged readerships that are interested in the type of content you produce.
2. Craft Tailored Pitches: When reaching out to external platforms, personalize your pitches to showcase the relevance and value of your content to their audience.
3. Maintain Originality: While syndicating content, ensure that the content remains original on your own platform. Search engines value original content, so avoid duplicating content across multiple sites.
4. Optimize for Each Platform: Tailor your content to fit the style and preferences of each platform. This optimization increases the likelihood of engagement and resonating with the new audience.
5. Focus on Evergreen Content: Choose content that has a longer shelf life. Evergreen content remains relevant over time and continues to attract audiences, even after syndication.
6. Promote Sharing: Encourage readers of syndicated content to share it across social media and other platforms, further increasing its reach.
7. Monitor and Analyze: Keep track of how your syndicated content is performing. Monitor metrics such as traffic, engagement, and backlinks to assess the effectiveness of your strategy.
Conclusion
Content marketing syndication is a potent strategy that opens doors to broader exposure, authority, and engagement. By sharing your content with established platforms, you tap into new audiences and gain valuable backlinks. However, successful syndication requires careful planning, tailored strategies, and adherence to best practices. As you embrace content marketing syndication, remember that quality and relevance are paramount. Keep refining your approach, adapting to different platforms, and analyzing results to fully harness the game-changing potential of content syndication in your overall marketing strategy.
Aniket Deshpanade
Sr.Digital Marketink Associate
www.ventesb2b.com/ New York, USA
#Content marketing#Syndication#Strategy#Game-changer#Digital marketing#Audience reach#Brand authority#SEO benefits#Audience diversity#Resource efficiency#Platform selection#Tailored pitches#Originality#Optimization#Evergreen content#Engagement#Backlinks#Metrics#Relevance#Marketing transformation#ventesb2b.com
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getting an email from Netflix about the changes with account sharing like "I am once again asking why the fuck we even have the FTC"
#listen the roosevelts had problems but at least they were willing to fucking TRUST BUST#can someone please give my girl lizzie warren a steel chair. she's working with a plastic baseball bat at best.#like so let me get this straight. y'all pay no one. your productions are criminally underbudgeted to the point of negligence.#your selection is increasingly abysmal as you cut content from the model that built your platform and push your originals.#and you want me to pay THREE TIMES AS MUCH AS I DID WHEN I SUBSCRIBED? fuck you.#go to hell with reagan where you belong.
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once again reminded that our art is absolutely amazing and other people actually find it cool
#💜 says#I kinda forget that when I don't get the engagement I wanted#art posting platforms use an algorithm and I'm nothing compared to that#but there are always a select few that always interact#and there is always someone close to us who doesn't mind being spammed with horrible sketches and see those turn into amazing art works#and also reminded that people older than we are find our art amazing
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Congratulations on your win!! 💕🥳🎉 (also think it's super cool you actually got to go to umk!)
aaaaaahhhhh I'm so happy and still can't believe it 😭💕
the audience was one of the best I've ever been a part of if not the best 🥺 it's not usual for Finns to show our emotions and be silly so freely (coincidentally that's what Cha cha cha is about), but the whole arena was rooting for every contestant and singing along and dancing and swaying and yelling CHA CHA CHA for Käärijä and HOIDA MUT for Benjamin and JOO & KYLLÄ for Portion Boys and gasping for Robin's trampoline tricks and waving phone lights for Lxandra even if they didn't show it on tv, and giving standing ovation for the Ukrainian spokesperson 😭❤️ and all the artist were so lovely in the green room as well, they were all cheering for each other, Portion Boys kept hyping the audience up behind the cameras, Käärijä & Keira were dancing together and Robin & Benjamin laughed and hugged when they showed the reaction clip were Benjamin said OKAY GIRL and the crowd just lost it 🥰💕 they are all my babies 😭
#I keep watching the victory performance on repeat just to hear the audience singing along#and to see him giggling in the end because he doesn't believe that he's won 🥰😭🤲💚#SORRY FOR TAKING SO LONG TO ANSWER#I've been trying to catch up on three different selections on five different platforms and at the same time answer messages on all of them#and I'm off to Sweden tomorrow so it's been BUSY to say the least#love you! 🖤#umk#asks
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#not to weird flex or anything#but like. I basically live on an ongoing crisis about my art and I can't stop criticizing myself and I'm never as good as I think I should#so you know that thing when you make something and you're feeling pretty good about and then months later you go back and it's kinda cringe#I'm getting the opposite of that in which when I finish something I'm like this is alright I guess :/ and then months later I come back and#I'm like. wow.... did I make this?? :00 good job good job#lmao and I think it's nice#I've been going over all of my stuff to select some things to post on other platforms and this occured to me#🦀
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This is such a long post that nobody asked for but I've been seeing Discourse again...
I feel like something that’s missing in most of the discussions I’ve seen on Tumblr about how streaming companies like Netflix have changed TV production for the worse is the profit motive. Or at least, it’s misunderstood. For example, I see a lot of people complaining about how Netflix only considers a show worthwhile if a bunch of people binge it as soon as it comes in, which is true - but I don’t know that everyone understands why, and it's lead to a skewed perception of what's actually going on, and why various studios and platforms make the decisions that they do.
The thing about Netflix is that it’s a public company that's currently unprofitable - so, every single thing it does is oriented toward "growth" (gaining new subscribers). Every show they decide to invest in, they do so because they think it’ll make people who don’t have Netflix want to get Netflix. And if they launch a show, and a whole bunch of new people join the platform, AND their viewer data shows that this show received disproportionate viewership in the same month all those people joined the platform - then it was a good investment. The further out you go from the release, the less correlation there is between the viewership of a show and new subscribers, so the less those viewer numbers matter to them.
Additionally, people talking about the show is more valuable to them than people actually watching it, because people talking about the show gives them free word-of-mouth marketing. Once your friend has bought a Netflix subscription, Netflix doesn't care what they watch, or at what pace. So obviously, if you can make everyone feel like they need to watch the entire show RIGHT NOW because everyone is talking about it and they can't avoid spoilers, that's a much stronger marketing strategy than letting people watch at their own pace.
And that’s why seasons are so short - a longer season costs more money and won’t bring in any extra subscribers, so it's a bad investment. It’s also why Netflix shows tend to be cancelled after only a couple of seasons - if a show hasn’t brought in many new subscribers after the first two seasons, it’s not likely to do so in the future, and so it becomes a poor investment, regardless of how many people already on the platform love it. And even beloved shows like Stranger Things eventually reach a point where everyone who loves it is already on the platform, and even though it's still massively popular it's no longer profitable on the same scale.
All of this is to contrast with network TV, where the revenue comes from advertisers. The more eyeballs are on a show, the more money a network can charge for ad space during that show. So the more beloved a TV show is, the more episodes you want in a season; even if the quality of some of those episodes is poor because the creative team is overworked and underpaid (ie exploited), people will still tune in and you’ll still make money. And that’s also how you end up with shows of 10-15 seasons, even if the show starts to suck around season 8 or 10; as long as enough devoted fans are still watching the show, they can still charge mega ad dollars and make a lot of money. A long-running show with name recognition will make more money, even when it sucks, than an excellent brand-new show with no name recognition. It also means that shows that are self-contained “plot of the week” type shows do a LOT better than stories with season-long arcs, because those shows are more likely to attract casual viewers in addition to regular ones, and people are less likely to abandon the whole show if they miss an episode or two. Plus, if you don't need to worry about the order a season airs in, you can make a lot more money off of rerun adspace outside of the regular season.
And finally, growth looks different for a network. On Netflix, a single person can only provide a single unit of growth, because you're only going to purchase one subscription, so there's very little incentive for Netflix to cater to existing subscribers so long as the platform is 'good enough' for them to avoid cancelling. On the other hand, network growth is calculated based on viewership. So, let's say I watch "The Office" on NBC every week, and nothing else. And then one day, a friend tells me how much they love this other NBC show, "30 Rock", that's halfway through its second season, so I start watching that. That's growth for NBC! They can now charge a little bit more for ad space on 30 Rock than they could before - and it's happened without a whole new person needing to be introduced to their network. So there's a strong incentive to pay attention to what existing viewers want, rather than just focusing on what brings in new viewers. After all, not watching one specific show is a much easier decision than cancelling an entire platform subscription. (The downside of this is that network TV creators are far more beholden to the demands of the audience than a show on a platform like Netflix or HBO, and that can lead to sacrificing some creative integrity).
Overall my point is that the entire structure and shape of TV shows has ALWAYS been motivated by profit. That doesn’t mean the complaints about Netflix are invalid - they are VERY valid and I agree with most of them - but I think it’s important to diagnose the problem correctly: the people with the money to make a tv show are also usually the people who would like to make as much money as possible off your tv show, and will manipulate it accordingly. What’s the solution? I’m not sure, but pretending that these studios are making decisions based on “bad data” or “not understanding what people want” or just pure caprice is simply naive. Its not that they don't know what you want - they just don't care.
#sorry this is a long rant about something no one asked#I just saw a couple of posts that bothered me bc they were missing the point#everything you hate about Netflix is bc of the profit motive. and that’s why it won’t change#those execs aren’t stupid they’re just greedy#and netflix's business model has been artistically hot garbage from the beginning#also the reason premium cable (like HBO and Showtime) tend to produce the best quality TV#is that they need to produce TV good enough to bring in new subscribers. but which is consistently good enough from week to week to keep#those subscribers from cancelling#but thats also why those networks tend to put out shows with shorter seasons#and even popular shows rarely run longer then 7 or 8 seasons at MOST#because at a certain point it stops driving new subscriptions#(and btw thats why HBO isnt pressuring Jesse Armstrong to make succession last forever. they're gonna hit diminishing returns soon)#and#thats why platforms like D+ which have smaller quantity release their shows week-to-week#they're trying to replicate that business model bc they don't have Netflix's selection
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