#PinterestBusinessModel

[nairaness-blog]

Pinterest can offer a wide variety of products to its users & sellers

Its still unclear whether interest charges any sum to sellers, but it is understood that they have partnered with payment mediums & payment partners like Stripe & Braintree. With this move, ads became merely pins with price tags. So the users won’t be totally paranoid with product suggestions since they already know that they are in a virtual store & this way, the founders maintained the core of their initial business model that was to discover, pin & buy.

This turned out to be beneficiary for all parties.Pinterest Business Model had already generated a huge fan base & sellers were very happy because they got one more platform to sell their products on. Buyers were searching for ideas on Pinterest & then searching for similar styling or product from other websites. Instead, they could get exactly what they saw without leaving the Pinterest app or website. Pinterest on the other end was getting a hefty commission out of it.

The difference between any other e-commerce website/app & Pinterest was that their users had already selected things they were interested in. So it became ever so easy for vendors to target their buyers.

Pinterest Clone maintained the cohesion between surfers & business owners. This meant that users could re-pin anything they liked & that acted as a shared ad for the vendor. This way, the vendors only had to pay for one pin, but because of the popularity of their products, their pins were re-pinned & shared across various boards. Pinterest liked to call it “promoted pins”. But it is assumed that the promoted pins are the biggest revenue generators for Pinterest. These promoted pins could be disguised as suggestions, but one can easily spot a promoted pin on the timeline.

This works well for both parties as Pinterest can offer a wide variety of products to its users & sellers can narrow down their target audience based on the interest boards & re-pins they get.

How to Start a Website Similar to Pinterest?