#Pet Blogger Journey
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😂💝🤸♂️🤸♀️NEIGHBORS 🤸🏿💃🕺αγαπημενος του θεου💘
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Get To Know The Blogger
Finally got the spoons to do this! Tagged by @sebastianswallows and @accioquill and @reckless-val I love you guys, thanks for being patient!
Share your wallpaper: I like space and fractals…This has been my desktop for about 2 years, sorry if it’s boring!
The last song you listened to: Narcissus - Paris Paloma
Currently reading: If it counts: Journey to the Radiant City (D&D 5e adventure collection), if not, I’m doing a casual 2nd pass on The Poisonwood Bible by Barbara Kingsolver
Last movie: The Meaning of Hitler (I like to have historical documentaries play while I cook and stuff)
Last show: Star Trek: Voyager S5 Ep5 “Once Upon a Time”
Craving: Eggs Benedict w/ bacon
What are you wearing right now: Blush-colored button down dress w/ white polka dots
How tall are you: 5’5” = 165 cm
Piercings: 10 open, 5 more closed
Tattoos: 3 one on my foot, one on my calf, and one on my shoulder
Glasses? Contacts?: Glasses
Last drink: Coffee
Last thing you ate: oatmeal w/ peanut butter & honey
Favourite colour: a very specific shade of dark red/purple
Current obsession: Ominis Gaunt
Any pets: Huskaroni Lola, my 16 year old snake Alice, and a plethora of fish
Favourite fictional character: This question is unfair and I refuse to answer without a more specific criteria.
The last place you traveled to: New Orleans
Tagging: If you’ve done it already please forgive me <3
@roohuh @underthenightskydreamsneverdie @cranetreegang @nightlydream
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Get to know the blogger
Many thankies for the tag, @ruiniel
:D :D :D :D
Share your wallpaper:
I too be a simp-le person. 😜 (Normally go with whatever I'm currently hyper fixating on, but at the moment I'm not entirely certain what that is... so, Al it stays for now 😁)
Last song you listened to: Allstar - Smash Mouth (Ah, catchy nostalgia on loop)
Currently reading: Trying to catch up on fanfics... Brain making it arduous. 😵
Last movie: Nausicaa of the Valley of the Wind (Had to cut it short cause I started nodding off - long day 😴)
Last TV show: Pokemon Ultimate Journeys (have to wait for the next episodes to be dubbed)
Craving: Busy eyeing the Tex chocolate next to me. 👀
What are you wearing right now: Long navy and turquoise pyjama top (it has unicorns on eet 🦄), white tracksuit pants, and light blue socks with 'lil penguins on dem. Ultra comfort clothes FTW!
How tall are you: 5'1'' ft (Yes, I'm short)
Piercings: None.
Tattoos: None.
Glasses or contacts: Neither.
Last drink: Rooibos tea.
Last thing you ate: Cheesy Doritos and rice cakes with butter. (Ah, so healthy 😋)
Favorite color: Blue. All shades.
Current obsession: Hard to say at the moment. Maybe Pokemon, but with a sprinkling of Beyblade and Castlevania here and there too. It's weird, and honestly contributing to the current state of feeling lost and almost depressive. I need to obsess over something or else I die inside. 😵
Any pets:
*Clears throat*
Cosmo. African Grey Parrot. Presumably male. Age 5 years. Always up to no good. Good talker. My baby.
Gringo. Blue-crowned conure. Presumably male. Around 20 years. LOUD! Full of bull. Loves to call everyone an ass. Also my baby.
Neera. Leopard gecko. Female. Around 15 years. Can do no wrong, just a 'lil gal. Also baby. ALL MY BABIES!
And for whatever reason, my phone does not want to show the photos of the others, but also have a male yellow cockatiel (Rango) aged 15 yrs, and 3 lady doggos (Misty, Kelsey and Roxy) all Border collie x's, ages 16, 13 and 4 yrs.
Favorite fictional character: Let's make that characters cause you can't have just one: 😁
Anime~
Shiron, Ranshiin, Greedo (Legendz: Tale of the Dragon Kings)
Kai, Tala, Bryan (Beyblade [2000/Bakuten Shoot])
Kyuzo (Samurai 7)
Ponyta/Rapidash, Mewtwo, Lugia, Treecko/Grovyle/Sceptile, Riolu/Lucario (Pokemon) [Throwing in Lance as fav human character]
Sebastian (Black Butler)
Levi (Attack on Titan)
Hisoka (Hunter x Hunter)
Toons/Animated Series~
Alucard (Castlevania [Netflix])
Leonardo (TMNT [2003/2007/Bayverse])
Ripster (Street Sharks)
Ridge, Haxx, Bullseye (Extreme Dinosaurs)
Allo (Dinosaucers)
Cheetor, Dinobot (Transformers: Beast Wars/Beast Machines)
Aaaaand we'll cut it off there, or else I'll be here all night. 😅
The last place you traveled: Bathurst, for their yearly Agricultural show on Friday. Literally a fifteen drive away, but I'm counting it. 😋
And now I shall tag.... @hellovivirose and @fuckiecheeses if you want to do it. 😄No pressure whatsoever.
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Get to Know a Blogger
I was tagged by @aeide @mini-uzzy and @ainulindaelynn. Thank you my friends! 🤍
Share your wallpaper:
Last song you listened to: Maybe Tomorrow by the Stereophonics. I recently rediscovered this song after probably ten years of forgetting. Filled with pathos.
Currently reading: I just finished First Love by Ivan Turgenev. I think I’ll read Crime and Punishment next (Dostoyevsky) or War and Peace (Tolstoy). They’re both sitting by the bed, demanding my attention in equal measure.
Last movie: 200 Cigarettes! I recently dug out a story I wrote back in ‘99, and vaguely recalled I was trying to emulate this film. So I wanted to watch it to see how I did, but it wasn’t on any of the five streaming services I have access to (password sharing ftw) so I’d given up on finding it only to discover yesterday that the whole movie is up on Youtube. Happiest moment of my life! (I did badly, btw, with the emulation. In my defence, I’d just left high school 😆).
Last show: Umm... Band of Brothers a couple weeks back, I guess. Rewatching for the tenth time.
Craving: Coffee, as always :)
What are wearing right now: Pyjamas and a dressing gown because *finally* it’s cold in the mornings. Love autumn.
How tall are you: Just shy of six foot.
Piercings: Just my ears.
Tattoos: I have four. A made-up symbol on my ankle I got when I was 18 - literally the day I was legally allowed to get it 😊 I’d planned it for a year beforehand. The word Bittersweet on my back (’all in life is bitterwseet’ as I wrote in a poem at the time) when I was 23; A series of astrological symbols on my left inner forearm which represent me, my fam, and the people who were closest to me at the time. Got that on my 30th birthday in London. And most recently, at 33, a lucky year for me when a lot of things ended and I took back my power (a long, long journey) I marked it with a tattoo - it’s on the inside of my right arm, a feather quill, and the words, ‘... I meant what I said.’ Love tattoos! Would have so many more if I was rich.
Glasses? Contacts? Glasses. My vision isn’t too bad, just need them for reading. Lil long sighted.
Last thing you ate: I haven’t yet today, it’s still too early. Last night’s dinner was pasta bake with chorizo.
Favourite colour: Green, though I really love any colour that’s bright and clear - I am currently going through a phase of bright purples and pinks.
Current obsession: Two of my OC’s and their relationship development (Arity and Jimmy). Maybe also the temple complex I’m building in Minecraft 😅 I spent all day yesterday working on it and I am thinking I might do the same today.
Any pets: Otto Von Krum the schnauzer (my baby boy); Tiki Taco the chihuahua (Daddy’s girl); and Lady Pablo, aka Tiny Bun, my rescued house rabbit.
Favourite fictional character: Favourite? Like, out of all of them?? I couldn’t possibly choose.
The last place you travelled: Along the south coast of Western Australia, as far as Esperance. My favourite place we stopped, my favourite place in the world I think, is Denmark. It’s a beautiful town in amongst hills, with a wide green river flowing through it, surrounded by forests. It’s a different world. Oh, and it has the best pie-shop in the world too, which doesn’t hurt. [Meat pies, that is. Very Australian 😊]
I think everyone I would normally tag has been tagged! But just in case... @auroralykos @el-zorrito @cataliinaa and @theinkandthesea @dbraures @liminalspacecowboah @woodsman2b
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Strawberry Shortcake: Berry Bitty Adventures, Apple Dumplin' —Aesthetic
Apple Dumplin's Character & Personality
Apple is the same age as her cousin, Strawberry. She's a world traveling blogger along with her pet, Teatime Turtle. Apple's blog website is titled, "Berry Best Bits". The section she reviews food on is called, "Yummy Yums". Ironically, despite being a writer, Apple tends to use idioms wrong. On some occasions, she'll visit Berry Bitty City to see her relative and best friends. Apple is a busy body who loves to help her cousin. However, she can get off track and forget things due to her excitable nature. Apple is also resourceful with a knack for fixing machinery. She can create machines to assist her friends or to have fun, but she often doesn't think things through completely. On her various journeys, Apple has vast life experiences. Some of these things include: a grand compression of the story, Cinderella, and winning two-hundred races. Due to this, Apple loves telling stories of her adventures and is considered great at it. Unfortunately, she's constantly losing her pet on her adventures. Finally, Apple's hunt for adventure often clouds her judgement. This is why she never stayed with anybody long until eventually deciding to live in Berry Bitty City.
#strawberry shortcake: berry bitty adventures#apple dumplin#aesthetic#art#moodboard#spring moodboard
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The myth of work-life balance and finding your peace
The myth of work-life balance and finding your peace https://ift.tt/fNKpB5e Blogger Amrita Patel, D.D.S. (left), is a general dentist in private practice in Westchester County, New York, and an adjunct faculty member in the dental hygiene program at the University of South Dakota. She graduated from the New York University College of Dentistry in 2011 and completed a general practice residency immediately afterwards. From 2018-20, she chaired the New Dentist Committee of the New York State Dental Association. She was the recipient of a 2021 American Dental Association 10 Under 10 Award, which recognizes 10 new dentists from around the country for excelling in their work and inspiring others, as well as a Denobi award in 2022. She serves as the social media manager for ICD-Global, on the board of the NYU Dentistry Alumni Association, as the leadership columnist for the Academy of General Dentistry Impact magazine, and on the editorial board of Dental Economics. During my journey in dentistry, one of the phrases I’ve heard ad nauseum refers to work-life balance — this mystical and mythical concept of being able to juggle it all. Much is asked of us in this profession. We are expected to be business owners, practice leaders, team players, role models … and that’s before you add in the personal life component and all that goes along with it. It can seem overwhelming — and it is. I have accidentally overcommitted myself to meetings and Zooms and speaking engagements where I’ve realized almost too late that I had to be in multiple places at the same time. Aside from the stress of unwinding my schedule, the feeling of guilt over not being able to split up myself, and my time, started to really wear on me. I got to the point where it became apparent that I had been running my life this way (and running on fumes) for the better part of a decade, often to the detriment of my own sanity, health and stability. It was time to make a change. That change was hard; it took time and a hefty dose of introspection. What was I really looking for? What was my purpose? Were my actions helping me to fulfill my goals and hopes and dreams? This reorganization of priorities led to a serious reduction of stress, headache and heartache and an increase in my overall mental and physical well-being. Realizing that I didn’t have to do everything for everyone all the time and learning to lead my team better at work were the two biggest wins for me. But I get it. We’ve all been stuck behind a computer screen for the better part of the last 36 months, watching social media, analyzing what everyone else around us is doing and sometimes unfairly judging ourselves based on what we see. If you were to look at my Facebook and Instagram pages, a life that seemed glossy and happy was actually one that was bringing me no peace. The travel, the awards, the fun, even the private moments I didn’t share with the world, none of these made me happy anymore. Striving towards homeostasis was only depleting my emotional reserves as fast as I could build them up. Part of the introspection I forced myself through taught me that there is sometimes peace to be found in chaos when you realize that it’s not forever. Dentistry can be incredibly isolating, but with a village around you (friends, family, hobbies, pets, therapy — whatever), we have the capacity to be incredible providers, caregivers, leaders and contributors to society. Make sure to stay authentic to your own self on your journey and find your peace. via New Dentist Blog https://ift.tt/Q6W2LfM May 09, 2023 at 05:19PM
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Affordable Web Design: Creating a Professional Website
Ever wondered how some websites achieve a premium look without a hefty price tag? As an expert who has guided countless small businesses in their online journey, I’m eager to divulge insider secrets on securing outstanding websites without overspending. Let’s explore how to identify cheap web design services that prioritize quality.
Visualize web design as constructing a masterpiece with building blocks—you don’t need the priciest set to create something remarkable. It’s all about strategic planning and efficient use of resources.
Focusing on Core Requirements
Just as you wouldn’t wear your entire wardrobe at once, your website doesn’t require every flashy feature from the start. When searching for cheap web design services, concentrate on the core functionalities. A sleek, responsive website that performs seamlessly across devices serves as a robust foundation—everything else can be layered on top.
Assessing DIY Possibilities
Imagine baking a birthday cake. While it’s enjoyable to bake it yourself, sometimes it’s wiser to seek assistance from a skilled baker. Similarly, while DIY website builders are available, professional cheap web design services can save you time and avoid costly errors.
Implementing Cost-Saving Measures
Utilizing pre-designed templates is akin to coloring within the lines of a coloring book—the structure is provided, and you simply infuse your unique style. Many cheap web design services offer these templates, allowing you to save money while maintaining a polished appearance.
Begin with the most critical pages, such as an About Us and Contact section. You can always expand later, much like adding more blocks to your structure. Remember, even minimalist designs can exude charm if complemented with high-quality visuals and engaging content.
Enhancing Collaboration with Designers
When engaging with cheap web design services, clear communication is vital. Think of it as placing a pizza order—you need to specify your preferences! Share examples of websites you admire, your preferred color schemes, and the functionalities you envision. Be transparent about your budget constraints.
Uncovering Hidden Talents
Sometimes, the most affordable web design services emerge from unexpected sources. Aspiring web designers, often students, bring fresh perspectives and competitive rates. Local designers may offer more personalized service compared to large firms. Some providers bundle services, akin to purchasing a complete meal instead of individual dishes.
Navigating Potential Traps
Just as you wouldn’t purchase a bike without brakes, be cautious of designers who lack a portfolio, make unrealistic promises, or struggle to articulate their processes.
Ensuring Continuous Support
Obtaining a website is just the first step! When selecting cheap web design services, inquire about ongoing support to keep your site secure and updated. It’s akin to pet care—regular attention ensures longevity and health.
Personalizing Your Online Space
The best cheap web design services will help you craft a website that feels uniquely yours. It’s like decorating your home—visitors should immediately sense your personal touch! Incorporate your favorite colors, tell your story through images, and use conversational language.
Envisioning Future Growth
Remember, affordability doesn’t equate to inferiority! Numerous cost-effective web design services deliver professional, functional websites. The secret lies in finding a designer who aligns with your vision and helps you achieve it within your budget.
Consider future enhancements, such as e-commerce capabilities, video integration, or user comments. A forward-thinking website builder will assist you in planning for these additions, even if they’re not immediate priorities.
Whether you’re a blogger, a small business owner, or an individual sharing your ideas, there are cheap web design services available to turn your online aspirations into reality. Just like building with blocks, the key is starting with a solid plan and progressively adding elements.
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This wonderful illustrated children’s book & bereavement resource tool which is able to help children & adults understand their grief after the loss of a loved one, is being used in schools & children’s organisations across North Devon.
Why is it so good?
Join two irresistible characters in this wonderfully illustrated children’s book as they explore the journey of healing and get ready to make new memories.
Figgles, a sad and loveable toy elephant is upset as he misses his best friend child and the great times they had together - then one day it all stopped!
Now, after a very long time sat on a shelf hoping that child will come back to play, Flo, a wise old toy dog is able to help Figgles understand his emotions and help him create a memory space that allows him remember those precious times with child.
Reviews
This book is receiving wonderful reviews:
"A beautiful, helpful and emotional story filled with understanding and hope for any child (of any age) dealing with grief. Just wonderful."
Linda Hill, book reviewer and blogger
“I loved how this is told, I had tears in my eyes as I read it, but it is a beautiful way of explaining loss to a child, that they can remember the good times and cherish them in their hearts. Then to go on and make new memories. But the person or even pet they have lost will never be forgotten because they have those good memories locked away safely”
jackiesreadingcorner
Resource Tool
Thanks to funding from the police, and a partnership with a local bereavement charity Families in Grief, this book has been made available to all primary schools, children’s organisations and police probationary services throughout North Devon and Torridge.
Positive feedback has resulted in this also being picked up by libraries and hospital services in the local area.
If you know someone who is struggling after the loss of a loved one this is the perfect gift to help them understand their emotions and feelings.
https://amzn.eu/d/4on3HX
Get your copy now!
#book lover#dealing with grief#grief#children's books#books and reading#reading#loss#emotional#must read
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Can I get rich overnight by doing a dropshipping business?
If you're eager to jump into the dropshipping business, believing you can easily amass great wealth, perhaps you should look at some real case studies. These stories will give you a better understanding of what dropshipping is all about.
Case 1: A Successful Start—Gymshark
Background: Gymshark initially started with dropshipping. In 2012, its founder Ben Francis, then a university student, used the dropshipping model to test market demand for fitness apparel.
Keys to Success:
Focusing on a niche: Ben targeted fitness enthusiasts, partnering with fitness influencers and bloggers to quickly build a strong following.
Brand differentiation: After accumulating experience and funds through dropshipping, Ben started designing and producing his own products, gradually transitioning Gymshark into a direct-to-consumer brand.
Outcome: Today, Gymshark is a billion-dollar fitness apparel brand with a massive base of loyal fans. This is a prime example of how dropshipping can evolve into a highly competitive brand.
Case 2: A Failure—Lack of Market Insight
Background: Mike, a self-taught dropshipper, decided to enter the market after seeing promotional content online about dropshipping. He chose to sell blue light glasses, believing they had high market demand.
Reasons for Failure:
Poor product selection: The blue light glasses market was already saturated, with many well-known competitors and strong customer loyalty.
No unique value proposition: Mike's store lacked a compelling brand story or differentiation, failing to attract enough customers.
Insufficient marketing budget: Despite heavy spending on ads, low product appeal and store attractiveness led to poor ad conversion rates.
Outcome: Within just a few months, Mike abandoned his project due to sustained losses. This is a textbook example of how lack of research and planning can lead to dropshipping failure.
Case 3: The Journey of Transformation—Skincare Products
Background: Sara initially dropshipped popular skincare products sourced from AliExpress suppliers. She enjoyed some early success, but as competition intensified, her business took a hit.
How She Transformed:
Listening to customers: By gathering customer feedback, Sara realized product quality and shipping speed were top concerns. She partnered directly with suppliers to customize products and build her inventory.
Leveraging social media: Sara collaborated with skincare bloggers on Instagram to showcase tutorials and customer reviews, enhancing her brand’s credibility.
Outcome: After over a year of effort, Sara transitioned her business from pure dropshipping to managing her own inventory and brand. This shift allowed her to achieve higher profit margins and build a loyal customer base.
Case 4: Slim Profits—Electronic Accessories
Background: Tom decided to sell electronic accessories like phone cases and charging cables, thinking these lightweight and simple items would be hassle-free to sell.
Challenges:
Intense competition and low profits: The market was flooded with similar products, leading to price wars and razor-thin profit margins.
Logistics issues: Slow shipping from suppliers resulted in numerous negative reviews, hurting the store’s reputation.
Outcome: Although Tom received some orders, the low profit per transaction, coupled with complaints and returns, made the business unsustainable. He ultimately decided to exit the market.
Case 5: Winning Through Customer Service—Pet Supplies
Background: Emily ventured into dropshipping pet supplies, selling pet toys and beds. She understood that pet owners highly value their pets’ experiences, so she focused heavily on providing excellent service.
Her Success Formula:
Exceptional customer service: Emily was quick to respond to customer inquiries, ensuring a positive shopping experience.
Product testing and optimization: She used customer feedback to refine her product selection, opting for more eco-friendly and durable materials to improve quality.
Building a community: Emily created a community for pet lovers on social media, where she shared not only her products but also pet care tips and fun content.
Outcome: Emily’s store earned rave reviews from customers, many of whom became repeat buyers and even recommended her store to others. This helped her stand out in a competitive market and achieve stable profitability.
Conclusion
These cases illustrate that dropshipping success doesn’t come from simply listing products and waiting for orders to roll in. It requires strategic planning and execution across product selection, marketing, customer service, and brand building. Many people start with the misconception that it’s an “easy profit” model, but in reality, success in dropshipping relies on continuous optimization and sharp market insight.
How Dropshipping Makes Money: Profit Sources and Pricing Strategies
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Caribbean Island View _ Nanook Fam Nanook Featuring: Nanook, the handsome Poodle, the is a handsome pet and has a vibrant personality with a life full of adventure and positivity. As an entrepreneur and travel-blogger, Nanook shares experiences from various escapades, promoting a love for nature, animals, and a healthy lifestyle. This furry influencer's journey is a testament to the joy and enrichment that pets bring into our lives, advocating for animal rights and environmental consciousness. Nanook's story is an inspiration, encouraging us to embrace life's adventures with the same enthusiasm and love. Nanook Fam, the charming poodle puppy from St. Lucia, has captured hearts across social media. With a presence on platforms like Facebook and YouTube, Nanook offers a glimpse into the adventurous life of a Caribbean canine. Followers can expect a mix of adorable content, travel escapades, and the everyday joys of pet ownership. Supporting Nanook Fam's social media is a way to join a community of animal lovers and travel enthusiasts alike. Visit our current adventures experiences in the menu and come back often to see what’s new. Nanook, Poodle, Petowner Nicola Franco and Jessie, Entrepreneur, Travel-blogs, Adventures, Travel-blogger, Nature Lover, Animal Activist, Environmentalist, Healthy Lifestyle, Love Playtime And Love Food Available for hire Donations: https://www.paypal.com/paypalme/nicolafranco1517 Support via PayPal Caribbean Connect with Nanook Fam
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Effective SEO for Hotels: 15 SEO Tips to Win Direct Bookings
Explore the ultimate roadmap to SEO success for hotels and elevate your digital marketing game. Uncover expert insights and tactics tailored specifically for the hospitality industry to drive traffic, bookings, and revenue growth. Getting strategic when hired to run SEO for Hotels is crucial because the hospitality industry is highly competitive, with countless hotels vying for visibility in search engine results. A strategic approach allows you to leverage the unique selling points and target audience of each hotel, optimizing content, keywords, and promotions to stand out amidst the noise and attract potential guests effectively. By aligning SEO efforts with broader business goals and understanding the nuances of the hotel customer journey, you can maximize ROI and drive sustainable growth in bookings and revenue.
15 Skills to Look at When Hiring a Digital Expert Doing SEO for Hotels
1. Keyword Research: Understanding the unique search queries of potential hotel guests at each stage of their journey, such as "luxury hotels in Paris" or "last-minute hotel deals in New York," to optimize website content and drive organic traffic. Example: Researching long-tail keywords like "family-friendly hotels with pool" or "pet-friendly accommodations near beach" to target specific customer needs. 2. On-Page Optimization: Implementing Hotel SEO best practices like optimizing meta titles, descriptions, and headers with relevant keywords to improve search engine rankings and increase click-through rates. Example: Crafting compelling meta descriptions for hotel pages, incorporating location, amenities, and unique selling points to entice users to click through to the website. 3. Content Creation: Developing high-quality, informative content tailored to each stage of the hotel customer journey, such as blog posts on local attractions, travel guides, or interactive maps, to engage users and encourage bookings. Example: Creating a series of destination guides for the hotel's location, highlighting nearby attractions, restaurants, and activities to inspire travelers in the research phase. 4. Local SEO: Optimizing hotel listings on Google My Business, Yelp, and other local directories with accurate information, photos, and positive reviews to improve visibility in local search results and attract nearby guests. Example: Effective local SEO for hotels ensures consistent NAP (Name, Address, Phone number) across all online listings and encourages satisfied guests to leave reviews mentioning specific amenities or experiences. 5. Technical SEO: Conducting regular website audits to identify and fix technical issues like broken links, slow page speed, or mobile usability issues that could negatively impact search rankings and user experience. Technical hotel SEO mainly focuses on identifying and resolving issues that could impact the hotel website user experience. Example: Implementing schema markup for hotel reviews and ratings to enhance search engine snippets and improve visibility in search results.
6. Link Building: Building relationships with relevant websites, bloggers, and influencers in the hospitality industry to earn high-quality backlinks pointing to the hotel's website, increasing authority and improving search rankings. Linking is an essential key to effective seo for hotels. Example: Collaborating with local tourism boards or travel bloggers to feature either through advertorial or editorial travel content the hotel in round-up posts or destination guides, earning valuable backlinks from authoritative sources. 7. Mobile Optimization: Ensuring that the hotel website is fully optimized for mobile devices, with fast loading times, responsive design, and easy navigation to provide a seamless experience for mobile users and improve search rankings. Example: Implementing Accelerated Mobile Pages (AMP) for hotel booking pages to reduce load times and increase conversions for mobile users searching for last-minute accommodations. 8. Social Media Integration: Integrating social media platforms like Instagram, Facebook, and Twitter into the hotel's SEO strategy to amplify content, engage with followers, and drive traffic back to the website. Example: Sharing user-generated content, such as guest photos and reviews, on social media channels to showcase the hotel experience and encourage direct bookings. 9. Conversion Rate Optimization (CRO): Analyzing website data and user behavior to identify opportunities for improving conversion rates, such as optimizing booking forms, implementing persuasive calls-to-action, or offering exclusive deals to incentivize bookings. Example: A/B testing different variations of the hotel's booking page, including different imagery, pricing options, and incentive offers, to determine which combination generates the highest conversion rate. 10. Reputation Management: Monitoring online reviews and managing the hotel's online reputation by responding promptly and professionally to both positive and negative feedback, demonstrating commitment to guest satisfaction and improving brand perception. Example: Addressing a negative review about cleanliness by publicly acknowledging the issue, apologizing, and outlining steps taken to rectify the situation, showcasing transparency and accountability to potential guests. 11. Data Analysis: Utilizing tools like Google Analytics and Search Console to track website performance, identify trends, and measure the effectiveness of SEO strategies, allowing for data-driven decision-making and continuous improvement. You can doing SEO for hotels and ignore the power of data. Example: Analyzing website traffic patterns and conversion rates to determine peak booking times and adjust marketing campaigns accordingly, optimizing budget allocation and maximizing ROI. 12. Competitor Analysis: Researching competitor websites and SEO strategies to identify strengths, weaknesses, and opportunities for differentiation, informing the development of a unique value proposition and competitive positioning. Example: Analyzing competitor keyword rankings and content strategies to identify gaps in the market, such as underserved customer segments or untapped local attractions, and capitalize on growth opportunities. 13. Multilingual SEO: Optimizing website content and metadata for multiple languages to attract international travelers and improve visibility in global search engines, leveraging translation services and cultural insights to tailor messaging for different markets. Effective hotel SEO strategies take into account different audiences and demographics and their respective languages or travel habits. Example: Translating key website pages, such as booking information and FAQs, into languages commonly spoken by target international markets, ensuring a seamless user experience for non-English-speaking guests. 14. Seasonal SEO: Creating seasonal marketing campaigns and promotions tailored to peak travel periods, holidays, and special events to capitalize on seasonal search trends and drive bookings during off-peak periods. Example: Launching a summer vacation package promotion targeting families with children out of school, featuring discounted rates, complimentary amenities, and family-friendly activities to attract summer travelers. 15. Customer Journey Mapping: Mapping out the various the hotel customer journey stages, from awareness to booking and post-stay feedback, to identify touchpoints where SEO can influence decision-making and enhance the overall guest experience. Proper SEO for hotels and customer journey mapping are closely interdependable. Example: Creating targeted email campaigns based on customer segmentation and booking history, delivering personalized recommendations and exclusive offers to drive repeat bookings and foster customer loyalty.
Hiring an SEO strategist with a background in the hospitality industry is a game-changer because they possess insider knowledge of the unique challenges and opportunities within the hotel niche, allowing for more strategic and effective SEO tactics tailored to the specific needs and preferences of hotel guests.
Building Effective and Ethical Backlinks: SEO for Hotels
Building effective and ethical backlinks for SEO, especially for hotels, requires a strategic approach that focuses on quality, relevance, and adherence to best practices. Here’s a step-by-step guide for hotel SEO tips to help you achieve this: 1. Create High-Quality Content Informative Blog Posts and Articles - Travel Guides: Write comprehensive guides about the local area, attractions, and activities. - Hotel Amenities: Detail unique aspects of your hotel, such as special amenities, packages, or services. - Guest Stories and Reviews: Share testimonials and stories from previous guests. Visual Content - High-Quality Photos: Share professional photos of your hotel and its surroundings. - Videos: Create engaging videos showcasing the hotel, local attractions, and guest experiences. 2. Guest Blogging and Outreach Identify Relevant Blogs and Websites - Travel Blogs: Reach out to travel bloggers who focus on your region or niche. - Industry Websites: Look for tourism industry websites that accept guest posts. Pitch Unique Topics - Personalized Pitches: Tailor your pitch to the blog’s audience, proposing topics that are unique and valuable. - Quality Content: Provide high-quality, original content in your guest posts. 3. Engage with Travel Influencers Local Influencers - Collaborations: Partner with local influencers to promote your hotel. - Guest Stays: Offer complimentary stays in exchange for reviews, blog posts, and social media posts Travel Influencers - Instagram and YouTube: Collaborate with influencers who have a strong following on these platforms. 4. Leverage Local and Industry Directories Local Business Directories - Tourism Websites: Get listed on local tourism and city guide websites. - Hotel Directories: Submit your hotel to well-known hotel directories. Niche Directories - Specialty Sites: If your hotel caters to a specific niche (e.g., eco-friendly, boutique), find directories that focus on that niche. 5. Build Relationships with Local Businesses Partnerships - Cross-Promotions: Partner with local restaurants, tour companies, and attractions for mutual promotions. - Event Sponsorships: Sponsor local events to gain exposure and backlinks. Local Press and Media - Press Releases: Send press releases about significant events or updates at your hotel. - Media Outreach: Build relationships with local journalists and offer them story ideas. 6. Utilize Social Media Shareable Content - Social Shares: Create content that is highly shareable on social media platforms. - Engagement: Actively engage with your audience on social media to build a loyal following. Content Syndication - LinkedIn Articles: Repurpose blog posts as LinkedIn articles to reach a broader audience. - Medium: Publish articles on Medium for additional visibility and backlinks. 7. Focus on Review Sites Encourage Reviews - TripAdvisor, Yelp, Google: Encourage satisfied guests to leave positive reviews on these platforms. - Monitor and Respond: Regularly monitor reviews and respond promptly to feedback. 8. Host and Promote Events Hotel Events - Special Offers: Promote special offers, events, and packages. - Community Events: Host community events and invite local businesses and influencers. Press Coverage - Media Invitations: Invite local media to cover your events. 9. Use Competitor Analysis Backlink Analysis Tools - SEMrush, Ahrefs: Use these tools to analyze the backlinks of your competitors. - Identify Opportunities: Look for sites that link to your competitors and reach out to them. 10. Ethical Practices Avoid Black Hat Techniques - No Link Buying: Avoid buying links, as this can lead to penalties from search engines. - No Spam: Don’t engage in spammy practices like excessive blog commenting or link exchanges. Transparency and Honesty - Clear Policies: Be transparent about any collaborations or sponsored content. - Quality Over Quantity: Focus on acquiring high-quality backlinks rather than a large number of low-quality links. By following these strategies, you can build a robust and ethical backlink profile for your hotel, enhancing your SEO and attracting more guests.
Why is Investing in SEO for Hotel Marketing Worthwhile?
SEO for hotel marketing is crucial for several reasons, especially when it comes to attracting direct bookings and relying less on Online Travel Agencies (OTAs):
1. Increased Visibility and Traffic: - Effective SEO techniques improve your hotel website’s visibility in search engine results pages (SERPs), making it easier for potential guests to find you online. - Higher visibility means increased organic traffic to your website, providing more opportunities to convert visitors into direct bookings. 2. Cost-Effectiveness - Compared to relying solely on OTAs for bookings, investing in SEO offers a cost-effective way to attract guests directly to your website. - While OTAs charge commissions for bookings, SEO generates organic traffic without ongoing costs per click or booking, resulting in higher profit margins for direct bookings. 3. Control Over Brand Messaging - Direct bookings through your website allow you to control the branding and messaging that guests encounter during the booking process. - You can showcase your hotel’s unique features, amenities, and value propositions more effectively, strengthening brand loyalty and differentiation from competitors. 4. Higher Profit Margins - Direct bookings typically result in higher profit margins compared to bookings made through OTAs, which often charge significant commissions. - By encouraging guests to book directly, you retain a larger portion of the booking revenue, maximizing profitability for your hotel. 5. Customer Relationships and Loyalty: - Direct bookings enable you to establish direct relationships with guests from the booking stage onwards, fostering stronger customer loyalty and repeat business. - Through personalized communication and loyalty programs, you can incentivize guests to book directly in the future, reducing reliance on third-party booking channels. 6. Long-Term Sustainability: - Building a strong SEO presence for your hotel website creates a sustainable source of hotel direct bookings over the long term. - While OTAs can provide short-term visibility and bookings, investing in SEO ensures consistent organic traffic and bookings, reducing dependency on external booking platforms. 7. Flexibility and Control Over Pricing: - Direct booking channels give you the flexibility to adjust pricing and promotions based on market conditions, seasons, and demand trends. - Unlike OTAs, which may impose restrictions on pricing and promotional activities, your website allows you to offer exclusive deals and incentives to encourage direct bookings. 8. Data Ownership and Insights: - Direct bookings provide valuable customer data and insights that can inform your marketing strategies and guest experience initiatives. - By capturing booking data directly through your website, you gain ownership of this data and can use it to personalize marketing campaigns and improve guest satisfaction. In summary, prioritizing SEO for hotel marketing is essential for attracting direct bookings and reducing reliance on OTAs. By optimizing your website for search engines, you can increase visibility, control branding and messaging, maximize profitability, and build long-term relationships with guests, ultimately driving sustainable growth for your hotel business.
Why SEO for Hotels Requires Specialized Content Creators
SEO for hotels demands a nuanced understanding of the industry and its customers, which a hotel content creator with a background in hotel management possesses. They comprehend the customer journey, from initial research to booking confirmation, allowing them to tailor content that resonates with potential guests at each stage. With insights into the target audience's preferences, pain points, and booking behavior, they can craft compelling and relevant content that drives organic traffic and direct bookings. Understanding the unique selling points and amenities of the hotel, they can highlight these effectively in content to differentiate it from competitors and attract the right guests. Their expertise enables them to optimize content for search engines while ensuring it aligns with the hotel's brand identity and marketing objectives, resulting in a cohesive and impactful SEO strategy.
FAQs: SEO for Hotels
How to SEO a hotel website?SEO Read the full article
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15 Up-and-coming Flash Restaurant Furniture Bloggers You Need To Watch
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200+ INSTAGRAM BIO IDEAS YOU CAN COPY AND PASTE
Whether you’re new to Instagram or looking to spruce up your profile, coming up with a good Instagram bio can be tricky. Your Instagram bio is often the first thing someone sees when they check out your profile, so you want it to make a good impression. A creative and engaging bio can pique people’s interest in your account and encourage them to follow you or engage with your content. That’s why having a list of Instagram bio ideas and examples to draw inspiration from is so useful. In this article, we have compiled over 200+ INSTAGRAM BIO IDEAS YOU CAN COPY AND PASTE
Table of Contents
Cool and Funny Instagram Bios
If you want your bio to reflect your playful or humorous side, these fun, silly, weird, or unique Instagram bio ideas can help show off your personality.
Amateur meme creator
Aspiring sit-com character
Bacon scholar
Bad life choices made here
Does anyone read these?
Don’t take social media so seriously
Every day I’m truffling
iPhone photographer, drop shipping entrepreneur, aspiring DJ
Here for a good time, not a long time
I came here to kick butt and eat pizza. And I’m all out of pizza.
I put the PRO in procrastinator
In my world, tacos qualify as a food group
Just here for the dog pics
My life is dope and I do dope things
Oversharer
Pretending to be a model/influencer
Pretty much just famous for my Instagram bio at this point
Pro user of filters and hashtags
Sorry I annoy you with my friendship
Swipe right for bad puns
The only thing flat here is my tummy after eating pizza
Short and Simple Bios
If you want something more minimalist, these short one or two line Instagram bio ideas get straight to the point.
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Coffee foam artist
Dog mom
Food lover
Nature enthusiast
Traveling the world one flight at a time
I make stuff
Spreading positivity one post at a time
Capturing life’s adventures
Craft beer | hikes | beaches
Creative and Clever Bios
Make them pause and think for a minute with one of these imaginative bio ideas.
CEO of My Cat Corporation
Definitely not just posting selfies
Here to plant smiles grow followers
I’m not weird. I’m limited edition.
Lover of aerial silks, sunrises, and Oxford commas
My 2022 resolution was to use Instagram less. How do you think that went?
Overly passionate about puzzles
Question everything, eat tacos
Self-proclaimed emoji expert✔️
Wanderluster looking for wifi
Would rather be gardening
Here to turn memes into dream
Informative Bios
If you want potential followers to learn about your account focus or niche right away, try one of these descriptive bio ideas.
Photographers:
Capturing beautiful moments
I photograph families/weddings/newborns/couples/pets/travel
iPhone/Canon/Nikon + Lightroom lover
Nature/landscape/lifestyle/portrait photographer
Photographing the people and places that inspire me
Artists:
Acrylic artist sharing my joy of painting
Creating weird art that makes you feel things
Drawings and paintings inspired by nature
Learning watercolor one splash at a time
Self-taught papercut artist
Spreading creativity one brush stroke at a time
Fashion and Style:
Affordable fashion and beauty addict
OOTD + clothing hauls + reviews
Petite style enthusiast and bargain hunter
Plus-size babe sharing fierce fashion for curvy bodies
Sharing my favorite local boutiques + small shops
Wellness:
Helping you live healthier and happier
Nurse helping you make informed health choices
Nutrition tips for self-care inside and out
Sharing what works for my mental health journey
Yoga teacher soothing bodies, opening minds
Travel:
Adventure seeker + part time mermaid
Chronicling journeys on/off the beaten path
Digital nomad wandering the world one cafe at a time
Travel blogger + photographer inspiring your next destination
Wanderer seeking sunsets and fresh mangoes
Instagram bios emoji
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Best Instagram bio to get followers
Introduction:
🌟 [Your Name]
✨ [Your Nickname, if applicable]
Passions/Interests:
📚 [Your main interest/hobby]
🎨 [Another interest or passion]
🎶 [Include a music genre or favorite artist]
What You Do:
💼 [Your profession or student status]
🚀 [A brief description of what you’re working on]
Engaging Tagline:
🌈 Turning dreams into reality
🔥 Living life one adventure at a time
👩💻 Coding my way to the future
Call-to-Action:
🌐 Join me on my journey!
💌 Let’s connect and inspire each other
📸 Explore the world through my lens
Emojis and Symbols:
✈️🍵📸
🌻📚🎤
🏞️🍕🎮
Hashtags:
#AdventureSeeker
#DreamChaser
#PassionateSoul
Link:
🔗 [Link to your blog, YouTube, or other social media]
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There you have it – over 200 Instagram bio ideas you can use as inspo or copy/paste directly onto your own Instagram profile! Keep it short and engaging, reflect your personality, and provide details about your account’s niche or focus.
Thank you for taking the time to read my rest of the article, 200+ INSTAGRAM BIO IDEAS YOU CAN COPY AND PASTE
200+ INSTAGRAM BIO IDEAS YOU CAN COPY AND PASTE
Affiliate Disclaimer :
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Where Can I Find Reliable Information on the Best Natural Cleaning Products?
Discover where you can find reliable information on the best natural cleaning products.
In the pursuit of a healthier and eco-friendly lifestyle, finding reliable information on the best natural cleaning products is essential. This guide aims to demystify the search, offering expert advice, personal experiences, and credible sources to assist you in making informed choices for a cleaner, greener home.
Exploring the Landscape of Natural Cleaning Products
Where Can I Find Reliable Information on the Best Natural Cleaning Products?
Embarking on the journey of discovering the best natural cleaning products begins with understanding the landscape. Let's delve into the key areas:
Understanding Natural Ingredients
Unveiling the magic of natural cleaning starts with knowing the ingredients. Explore the power of essential oils, vinegar, baking soda, and other natural wonders that make these products effective and safe for your home.
Reviews and Recommendations
Navigating through user reviews and expert recommendations can be a game-changer. Learn where to find genuine reviews, ensuring you get insights from those who have tried and tested the products in real-life scenarios.
Green Living Blogs
Embrace the wisdom of green living bloggers who share their experiences and knowledge about natural cleaning. These bloggers often provide detailed guides, product comparisons, and insider tips.
Social Media Communities
Joining online communities passionate about natural cleaning opens doors to a wealth of information. Discover like-minded individuals, share experiences, and get real-time advice on the latest and greatest in natural cleaning.
Where Can I Find Reliable Information on the Best Natural Cleaning Products? - Expert Tips
Expert Interviews
Unlock the doors to wisdom with exclusive interviews from industry experts. Gain insights into the science behind natural cleaning and understand the nuances that set top products apart.
Eco-Friendly Certifications
Identify trustworthy products by looking for eco-friendly certifications. Dive into the world of labels and certifications that guarantee the sustainability and effectiveness of natural cleaning solutions.
DIY Cleaning Recipes
Empower yourself with the knowledge to create your natural cleaning concoctions. Uncover DIY recipes using simple ingredients for a cost-effective and personalized cleaning solution.
FAQs: Your Burning Questions Answered
Are natural cleaning products as effective as traditional ones?
Absolutely. Natural cleaning products can be as effective, if not more so, than traditional ones. The key lies in understanding the ingredients and using them correctly.
Where can I buy the best natural cleaning products?
Major retailers, health stores, and online platforms offer a wide array of natural cleaning products. Check the product's certifications and read reviews before making a purchase.
Can I trust DIY cleaning recipes?
DIY cleaning recipes can be highly effective and trustworthy. Ensure you follow recommended ratios and test on a small area before widespread use.
Are natural cleaning products safe for pets and children?
Yes, most natural cleaning products are safe for pets and children. However, it's crucial to read labels and avoid ingredients that may be harmful to your furry friends or little ones.
How do I know if a product is genuinely eco-friendly?
Look for reputable eco-friendly certifications like USDA Organic, EcoLogo, or Green Seal. These certifications ensure that the product meets strict environmental standards.
What is the shelf life of natural cleaning products?
The shelf life varies, but most natural cleaning products have a shelf life of one to two years. Check the product label for specific information.
Conclusion
Navigating the realm of natural cleaning products becomes an exciting adventure when armed with the right information. By following the outlined strategies, you're on your way to creating a cleaner, healthier home while contributing to a more sustainable planet.
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20 Essential Tools for Making Money Online: A Comprehensive Guide for Moms
The quest for making money online is a journey filled with both challenges and opportunities. We at the Financial Freedom Femmes community understand this, especially for all the hardworking moms out there balancing family life, personal time, and the pursuit of financial stability. That's why we've put together an ultimate guide featuring a plethora of digital tools. These tools are designed not only to make your online money-making endeavors more successful but also to simplify your everyday tasks. Whether you're building a business or managing personal projects, these resources are invaluable. Let's explore them! Making Money Online: Essential Tools to Start an Online Business Fiverr & Upwork: Both are freelance platforms that can help with business tasks, but they're equally handy for personal projects. Need a personal blog set up or an invitation designed? These platforms have you covered. Udemy & Thinkific: These platforms are not just for creating and selling your online courses. They are also resourceful for personal development, allowing you to learn new skills and gain insights on various topics. Shopify & Etsy: Ideal for setting up online shops, they also serve as great marketplaces for personal shopping, offering unique products and handmade goods. Legendary & Hubspot: While these platforms provide insights into online and affiliate marketing, they are also great educational resources for understanding the digital marketing landscape. GetResponse & Aweber: These email marketing tools can automate your business communications. However, they can also streamline personal projects, such as organizing events or managing clubs and societies. Bluehost & Namecheap & GoDaddy: Renowned for affordable web hosting and domain services, these platforms are excellent for anyone looking to establish an online presence, be it a business website or a personal blog. SEM Rush: A powerful SEO tool to optimize your business website, but it's also handy for personal bloggers seeking to improve their site's visibility. Grammarly: An essential tool for perfecting your business communications, but it's also fantastic for ensuring your personal writing is error-free. Making Money Online: AI-Powered Tools for Increased Productivity Jasper AI & Writesonic & Copy.ai: AI tools that can boost your content creation, from crafting engaging business content to sprucing up your personal communications. Synthesia & Descript & Murf: These platforms make video and audio content creation a breeze, whether for business presentations or personal projects like creating home videos or podcasting. Canva & Elementor: These intuitive design tools are excellent for creating striking visuals for your business. But they're equally useful for personal tasks, like designing family photo albums or personalizing your social media profiles. Notion: This tool can help organize your business workflow, but it's equally valuable for managing personal tasks and family schedules. Syllaby: This platform aids in building online courses, but it's also handy for developing personal learning paths or homeschooling resources. Money-Saving Tools for Everyday Use Rakuten & Honey: These tools can save you money by finding the best online deals and cashback offers, whether for business purchases or personal shopping. Connect and Engage with Our Community Join the Financial Freedom Femmes community across our numerous platforms: Linktree, Gumroad & Benable: Dive into our rich collection of resources and digital products available on Gumroad, while Benable provides a unique platform to share all the tools we use to save money, and make money BUT also all of our favorite products - for pets, for the house, you name it! Facebook and Twitter: Connect with like-minded individuals and share ideas beyond business, from parenting tips to lifestyle hacks. TikTok and YouTube: Discover short, engaging videos and tutorials on a wide array of topics, useful for both professional and personal endeavors. Pinterest: Browse through our curated content, covering a diverse range of topics to inspire both your professional journey and personal life. The Financial Freedom Femmes community is here to support you, whether you're building a business, making money online, or just seeking to streamline your everyday life. Explore these tools today and empower your tomorrow. Disclaimer: This guide is intended purely for educational and informational purposes. The tools, products, and services mentioned are shared based on personal experiences and reviews. While we strive to provide accurate and helpful information, we cannot guarantee outcomes as individual experiences may vary. Also, please note that some of the links in this article are affiliate links. This means that we may earn a small commission, at no additional cost to you, if you decide to make a purchase through one of these links. Please do your own due diligence before making any online purchase. Read the full article
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The Markets of Mongkok Hong Kong
The Markets of Mongkok Hong Kong I stood in the middle of a 3-way pedestrian intersection – the foot traffic heavier than some vehicle junctions I have seen in the UK. I was in Mongkok on a weekday evening and the streets were heaving with locals meeting friends and a sprinkling of tourists looking for cheap souvenirs. Signs protruded from every spare space of wall, advertising a mixture of electrical goods and massage, although I am not sure to which premises they referred. Teenagers queue for iced tea and, strangely, photographers are conducting photo shoots on the street for a small fee. Mongkok seems a world away from Hong Kong Island yet it is just a few short stops on the MTR. Make the journey to Mongkok and check out some of our favorite Hong Kong markets. Ladies Market If you have a hankering for a Mulberry leather wallet without the designer price tag you’ll find a good copy here. Also on sale during my visit were Marc Jabobs make-up bags, Gangnam Style USB sticks, and some of the most intricate pop-up paper greeting cards I’ve ever seen. For the Lady's Market take exit D3 at Mong Kok station – from there the Ladies Market is very well sign-posted, or you can simply follow the crowds all the way to Tung Choi Street. The Ladies Market runs from noon to 10.30 pm but has the best atmosphere in the evenings. If you have time take a stroll down the parallel Fa Yuen Street where you will find more local high-street shops and food vendors. This is also where I spotted the local teenagers having their photos taken – it does make quite an impressive backdrop! Goldfish Market Continuing north along Tung Choi Street will bring you to the Goldfish Market. You will notice the street signs change to advertising aquariums and shop fronts will be lined with plastic bags containing ornamental and exotic-looking fish. Visiting on a weekend I got to see just how popular pet fish are in Hong Kong as the locals were busy browsing the different bags for their next lucky purchase. (Goldfish are a symbol of good fortune.) There are also some pet shops and poodle parlors along this section of the street which are fun to browse, as well as lots of tanks selling miniature turtles. Flower Market Just a few minutes walk from the top end of the Goldfish Market is the Flower Market (cross over Prince Edward Road and turn right towards Flower Market Road – just ignore the smell from the ‘Stinky Tofu’ stands!) Spilling out onto pavements and roads are several flower shops selling an array of colorful blooms, it makes a beautiful photo opportunity even if you are not on the market for a bouquet. Around Chinese New Year the bouquets and baskets get even more elaborate and the streets get busier as locals come to buy narcissi, orange trees, and plum blossoms to decorate their homes with. Yuen Po Bird Garden Also in the vicinity is the Yuen Po Bird Garden which is worth a visit simply because I’ve never seen anything like it in Europe. Keeping songbirds is a popular pastime for older Chinese men and at Yuen Po, they can purchase everything they need for the hobby as well as meet up with fellow bird lovers. Shaded stalls sell a variety of pet birds including thrushes and finches, as well as ornate wooden cages and bird feed in the form of live crickets that are fed to the birds with chopsticks. Please find below an interactive map of all the places named in this post. Happy market shopping! via Blogger https://ift.tt/2hVw0BI March 26, 2023 at 03:29PM
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