#Pepsi-Cola Company Sweepstakes

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Pepsi-Cola Company More To Lifewtr Sweepstakes - Win Big Prizes

More To Lifewtr Sweepstakes open for United States, which is going to ends on April 29th, 2023. So, all active participants should enter fast before the end date. Just submit your entry and get chance to win Big Prizes with ARV of all prizes is $106455. Sweepstakes Entry Page Sweepstakes Official Rules Ends on 29-04-2023 (DD-MM-YYYY) How To Enter : No purchase is necessary to enter in this…

[aaliyahunleashed]

#OnThisDay FRIDAY JULY 10TH, 1998

Coca Cola company launches a new citrus soft drink called “Surge” and holds a sweepstakes event called “A Surge Around The World; Splash Contest”.

On this date, double platinum R&B artist, Aaliyah Haughton, stands at the Santa Monica Municipal Airport and does the honors of randomly drawing the name of 20-year-old winner, Fadel Abdulha of Burbank, Calif in front of many sweepstakes participants and fans.

The winner and his accompanied entourage (his two brothers; Bob and Sarkis Abdulha) board a private jet headed to Moscow, Idaho for lunch and spend the rest of the day hanging with Aaliyah. - what a lucky fan (and friends)!

DID YOU KNOW: Surge was created by Coca Cola to compete with Pepsi’s Mountain Dew and was launched February 7th 1997. Despite efforts to lure customers away from Pepsi, Coca Cola shut down production of SURGE (due to lack of sales) in 2003.

There was a popular Facebook fan-page called “SURGE Movement” SURGE Movement which convinced Coca-Cola to re-release the soft drink on September 15, 2014.

This (Surge) fan page shows mad love to Aaliyah (sporting the Surge outfit).

[nickgerlich]

Jet Set

“Fool me once, shame on you. Fool me twice, shame on me.”



It’s an oft spoken phrase, and essentially it means that we should learn from our mistakes, hopefully never to repeat them. While we can also argue that we should learn from our successes—a topic broached by my podcast guest on 17th April—the broader point must be taken: We must always be in learning mode.

And with this the final episode of the Daily Blog for the Spring 2023 semester—can I get a hallelujah?— it is only fitting that I focus on just that. By now, you have long grown accustomed to my style. I write 700-900 words every morning, and whenever possible, try to wrap it up in a story. You know how you trick your dog to take its meds by wrapping those pills in cheese? Yeah. That’s my MO. The cheese is just the story. Inside is the stuff you need to take in.

For my parting shot, I choose to use an example that was actually suggested by one of my MBA students this term. It’s a good one, and even though it predates much of the digital era as we know it, the lessons are huge and just as applicable. It even spawned a four-part Netflix limited series late last year.

For now, put yourselves back in 1996. Coca-Cola and Pepsi have been locked in the Cola Wars for decades, a battle that intensified in the 1970s with the Pepsi Challenge and blind taste-testing taking center stage. Pepsi, long mired in second place, learned that in tests like those, consumers actually preferred the taste of that product instead of Coke. Yet those same shoppers were undeterred by reality: they kept buying Coke anyway, and the rankings never changed, even when Coca-Cola blinked in 1985 and killed “Old Coke,” replacing it with “New Coke,” and then having to backstroke by (re-)introducing Coca-Cola Classic.



That’s another story for a different day. In 1996, though, Pepsi decided it was time for a sweepstakes that encouraged brand loyalty and frequent consumption. Collect Pepsi Points from cans and bottles, and redeem them for merch. It is a campaign that many marketers have used through the years.

But wait, there’s more. Pepsi listed one especially interesting prize: a $23 million fighter jet. Who would possibly take Pepsi seriously when they said you could redeem seven million points for the jet? Well, a 20-year-old college student named John Leonard did, and he set out to claim his jet. The problem, though, was that Pepsi had also made it possible for people to acquire needed points pretty cheap—10 cents apiece.



Mr. Leonard thought on this. He could buy seven million points for $700,000. Being a college student, he did not have that kind of money around, but he convinced millionaire Todd Hoffman to front the money. Bingo. Todd had the points needed to get his $23 million fighter jet, a bargain considering he could do it for $700,000.

The only problem is that Pepsi wasn’t buying it. JK, they said. Surely no one would take them seriously, right?

But Mr. Leonard did, and took them to trial. He claimed it was an offer, and that he had complied. Fortunately for Pepsi, though, the court ruled that an advertising claim does not constitute a unilateral offer. “Whew,” said the folks at Pepsi HQ. That was a close one. Never mind the hoops and hurdles of—you know—actually delivering a military-grade fighter jet to a private citizen. The story is so legendary that Netflix released it as “Pepsi, Where’s My Jet?” It’s a great watch, something I did last winter shortly after it was released.

Even though Pepsi prevailed, it had massive amounts of egg on its face. How stupid could a company be to promote something it had no intention whatsoever of following through on? The message is clear for any marketer staging similar promotions: If you are kidding, then you need to make that abundantly clear. It costs money to defend yourself, even if you win. And the black eye it suffered was not worth any value it received from the rest of the folks redeeming points for far more mundane things.

Now skip forward—notice how we no longer say fast-forward like in the days of VHS—to the digital era. Imagine how this would have played out on social media. It would have been far bigger, and millions more people would have known. Class action lawsuits would have been filed. Major media coverage would have ensued. I suspect there would have been boycotts, because…why not?

This is a sad story for Pepsi, but they are lucky it happened in 1996 instead of 2023. I really didn’t even need to wrap cheese around this one, because it is tasty on its own. I mean, unless you work for Pepsi. I can only imagine folks in the C-suite at Coca-Cola giddy with laughter.

Complicating matters is that, as we have discussed just this week, sometimes companies do things for shock value because they think or know it will all work out in the end anyway. Ask the folks at AB InBev about that. Or, listen to the latest podcast episode tomorrow in which I feature the Mayor of Uranus. Yeah. Shock. Insert every double entendre you can imagine. He wins; Pepsi lost.

It has been my pleasure to serve as your guide this term. It is customary that I leave you with a benediction. It will feel strange tomorrow morning knowing that I don’t need to write a blog until the 5th of June for summer term. It will be great that I have more time to work on a couple of book projects I put on the back burner.

Now may you all go forward with the realization that you must be information sponges in order to be an informed businessperson. May you keep your eyes, ears, and—most importantly—your minds open to the changes around you. And may you act responsibly, ethically, and professionally in all that you do. Good health, and shalom, y’all.

Dr “Stay In Touch—I Mean it“ Gerlich

Audio Blog

[giveawayplan]

Speedway The Mtn Dew Flavor Overdrive Sweepstakes - Enter To Win Fuel For A Year

Speedway The Mtn Dew Flavor Overdrive Sweepstakes – Enter To Win Fuel For A Year

Speedway The Mtn Dew Flavor Overdrive Sweepstakes open for United States, which is going to ends on June 13th, 2021. So, all active participants should enter fast before the end date. Just submit your entry and get chance to win fuel for a year. Sweepstakes Entry Page Sweepstakes Rules How To Enter : No purchase Required to enter Sweepstakes. Click on the Sweepstakes page and Enter. Follow…

[giveawayposts]

Mountain Dew Upgrade Your Bottle Upgrade Your Command Sweepstakes - Win A Command Gaming Center

Mountain Dew Upgrade Your Bottle Upgrade Your Command Sweepstakes – Win A Command Gaming Center

Open only to legal residents of the United States. Just submit your entry in Mountain Dew Upgrade your Bottle Upgrade Your Command Sweepstakes before December 31st, 2021 and get a chance to win a Command Gaming Center. Sweepstakes Entry Page Sweepstakes Official Rules Ends on 31-12-2021 (DD-MM-YYYY) How To Enter : Any purchase or Payment not make you winner, odds of winning of this…

[giveawayusa]

Frito-Lay And Pepsi Made For Super Bowl LIII Sweepstakes - Win Trip To Super Bowl LIV Eligibility: US, 18+ This Sweepstakes Ends on February 03, 2019.

https://www.contestbig.com/frito-lay-and-pepsi-made-for-super-bowl-liii-sweepstakes-win-trip-to-super-bowl-liv/

[contestshubs]

Pepsi Cola Company Lipton Concert Sweepstakes

Pepsi Cola Company Lipton Concert Sweepstakes is giving to chance to Win A Trip To Dallas to enter the Sweepstakes.

[offerscontest]

Lipton Block Party Contest

Lipton Block Party Contest

Lipton Contest – Pepsi-Cola Company is started the Lipton Block Party Contest aka Lipton T-Pain Fam Fest Contest at LiptonBlockPartyContest.com page and you could win tickets to the Lipton Fam Fest hosted by T-Pain, Lipton gift box and $10,000 grant. LiptonBlockPartyContest.com – Lipton Block Party Contest How to Participate: To Participates Lipton Sweepstakes, candidates needs to visit online…

[sweeptakeskeys]

MTN DEW Flavor Slam Promotion

MTN DEW Flavor Slam Promotion

Enter to MTN DEW Flavor Slam Sweepstakes Sponsored by Pepsi-Cola Company. in which you have a chance to win a a Fan Cave includes 65” Smart TV, Soundbar, Mtn Dew Backpack, $600 American Express gift card and $2,000 Fanatics gift card. The interested participants wants to play Mountain Dew Sweepstakes needs to visit MountainDewFlavorSlam.com to complete and submit your entry form with valid…

[omresult]

Pepsi-Cola Company Win Pepsi Zeros Sweepstakes - Win $10K Cash

Interested and eligible participants can enter to Win Pepsi Zeros Sweepstakes which provide you complete satisfaction and you will also enjoy it a lot. Sweepstakes open for all United States residents. All participants need to submit entry before May 3rd, 2023 and can get a chance to Win $10K Cash. (the total ARV of all available Prizes in the Sweepstakes is $95000). Sweepstakes Entry…

[aaliyahunleashed]

Friday July 10th, 1998

Coca Cola Company launches a new Citrus soft drink called “Surge” and holds a sweepstakes event called “ A Surge Around The World; Splash Contest”. 

On this date, double platinum R&B artist, Aaliyah Haughton, stands at the Santa Monica Municipal Airport and does the honors of randomly drawing the name of 20-year-old winner, Fadel Abdulha of Burbank, Calif in front of many sweepstakes participants and fans. 

The winner and his accompanied entourage (his two brothers; Bob and Sarkis Abdulha) board a private jet headed to Moscow, Idaho for lunch and spend the rest of the day hanging with Aaliyah. - what a lucky guy! 

DID YOU KNOW: Surge was created by Coca Cola to compete with Pepsi’s Mountain Dew and was launched February 7th 1997. Despite efforts to lure customers away from Pepsi, Coca Cola shut down production of SURGE (due to lack of sales) in 2003. It was a popular Facebook fan-page called "SURGE Movement" which convinced Coca-Cola to re-release the soft drink on September 15, 2014. Occasionally, this fan page shows love to Aaliyah sporting the Surge outfit on her birthday and anniversary of her passing. 

[giveawayplan]

Pepsi Lowes Foods Durham Bulls Goin Yard Sweepstakes - Enter To Win A $1,000 Gift Card

Pepsi Lowes Foods Durham Bulls Goin Yard Sweepstakes – Enter To Win A $1,000 Gift Card

Pepsi Lowes Foods Durham Bulls Goin Yard Sweepstakes is open to legal residents of the United States. All active participants should enter fast before the end date which is July 5th, 2022. Just submit your entry and get chance to win a $1,000 gift card with ARV of all prizes is $1,000. Sweepstakes Entry Page Sweepstakes Rules How To Enter : No purchase or payment of any kind is necessary to…

[giveawayposts]

Pepsi Ultimate Homecoming Sweepstakes - Enter To Win An $800 Kroger Gift Card

Pepsi Ultimate Homecoming Sweepstakes – Enter To Win An $800 Kroger Gift Card

Open only to legal residents of the United States. Just submit your entry in Pepsi Ultimate Homecoming Sweepstakes before November 7th, 2021 and get a chance to win an $800 Kroger gift card. (where the prize value is equal to or greater than $4,800). Sweepstakes Entry Page Sweepstakes Official Rules Ends on 07-11-2021 (DD-MM-YYYY) How To Enter : No purchase or payment is needed to enter or…

[giveawayusa]

Frito-Lay And Pepsi Made For Super Bowl LIII Sweepstakes - Win Trip To Super Bowl LIV Eligibility: US, 18+ This Sweepstakes Ends on February 03, 2019. https://www.contestbig.com/frito-lay-and-pepsi-made-for-super-bowl-liii-sweepstakes-win-trip-to-super-bowl-liv/

[movieweb]

Pepsi and Peeps Unite for First-Ever Marshmallow Cola in Springtime Sweepstakes

Pepsi has teamed up with Peeps to develop the company's first-ever Marshmallow Cola, but you can only win it through a sweepstakes campaign on social media.

https://movieweb.com/pepsi-peeps-marshmallow-cola-easter-sweepstakes/

[sxresultin-blog]

Pepsi Rock Your Rewards Sweepstakes – Win A Beats Wireless Headphones The Pepsi-Cola Company brings for you a grand winning chance by participates in this most amazing the Pepsi Rock Your Rewards Sweepstakes so interested candidates entering to increase your chance of winning a Beats Solo Wireless headphones, $100 NFLshop.com Gift Card and a $75 Live Nation... Pepsi Rock Your Rewards Sweepstakes - Win A Beats Wireless Headphones