#Paid Ads Consulting Dallas

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Digital Marketing Strategy Dallas - Dossier Media

What are the 5 main strategies of digital marketing?

Main Strategies of Digital Marketing

Digital marketing encompasses a variety of strategies that businesses use to reach their target audiences effectively. Here are five main strategies commonly employed:

Search Engine Optimization (SEO) SEO involves optimizing your website and content to rank higher in search engine results. This strategy focuses on improving organic traffic by using relevant keywords, creating high-quality content, and enhancing user experience on the site.

Content Marketing This strategy revolves around creating and distributing valuable, relevant content to attract and engage a target audience. It includes blog posts, videos, infographics, and podcasts, aiming to build brand awareness and establish authority in the industry.

Social Media Marketing Utilizing platforms like Facebook, Instagram, Twitter, and LinkedIn, social media marketing helps businesses connect with their audience, promote products, and enhance brand visibility. It also allows for direct interaction with customers, fostering community engagement.

Email Marketing Email marketing is a direct way to communicate with potential and existing customers. It involves sending newsletters, promotional offers, and personalized content to keep your audience informed and engaged, ultimately driving conversions.

Pay-Per-Click (PPC) Advertising PPC is a paid advertising strategy where businesses pay for their ads to appear on search engines and social media platforms. This approach allows for immediate visibility and can be highly targeted based on user demographics and behavior.

These strategies can be used individually or in combination to create a comprehensive digital marketing plan that meets specific business goals.

[sportsminorityreport]

Douchebaggery and the fall of the PAC (part 1)

There have been a lot of articles that have come out recently on the fall of the PAC revealing all kinds of details. Fans and media personalities have been seizing on some points and ignoring others that I think are far more obnoxious.

I am going to voice my opinions of what I see. These are my views on what went down in the PAC based on the variety of post mortems on the PAC that have come out recently from people like John Wilner. Maybe I don't have a full picture. Maybe you disagree with my conclusions, but I hope you consider them nonetheless.

Lets talk about this in the framework of a timeline of PAC disintegration.

Following the departure of longtime PAC target The University of Texas to the SEC, the PAC conference starts to do due diligence on whether any of the 8 remaining Big 12 schools might merit PAC inclusion. It gathers information on the members of the remaining "Big 8" and presents it's findings to the leaders of the conference in a meeting to evaluate potential targets. USC's president Carol L. Folt reportedly aggressively questions why the conference is even discussing these schools. The other PAC schools' leaders defer to her strong negative stance and expansion of the PAC dies right then. Now less than a year later, Folt would bail out on the PAC in the middle of the night taking UCLA and the PAC's most important media market with her on the way out. It strongly suggests Folt knew the answer to her question, that they Pac media footprint of a mere 67M residents was something like 55% the size of the Big Ten Media footprint and had long been stifling the media value of the PAC's historic National brands. This was the reason the PAC chased UT for 35 years....to add a single school and get media relevance in all of Texas's markets including the big 4 DMAs(DFW, Houston, SA, and Austin). Adding Texas would expand the conference media footprint by almost 50%!!!! This leaves Folt looking like a feckless partner.

The PAC Commissioner, George Kliavkoff, is not taking enough blame, part 1. "Really, Tobi? Everyone blames that guy...." Yes, really. When USC and UCLA left, TCU and Texas Tech should have been immediately contacted if you wanted the Dallas Market. I am guessing that at that point though that the Big 12 members had FINALLY gotten around to signing the GOR extension. If that was the case and TCU and Tech were gone, SDSU should have been added with Gonzaga as the next most sensible pairing. That was the right play. It would have protected a PAC recruiting presence in Southern California and would have dramatically improved the conference's basketball status--- two things that were big for at risk program Arizona. Instead it was SDSU who most PAC schools wanted and everyone could tolerate and SMU who was viewed as a toenail in the best new media market available within a reasonable travel distance. I don't think anyone in the PAC or the media partners loved SMU with it's tiny fanbase. The Pac leadership misidentified it's biggest problem at that moment (shitty basketball leading to an Arizona departure.) There is a saying, "Don't let a good crisis go to waste." The loss of USC and UCLA was a get out of jail free card for the PAC to add ANYONE that made sense bypassing the constant reservations over academics. But the commissioner deferred.

The PAC Commissioner is not taking enough blame, part 2. It was revealed that the PAC had their own paid consultants value the PAC at roughly $35-37M per school. ESPN offered $30-32M. In that scenario you ask for $38-40M hoping to get $35. Then a professor at a university valued the remaining PAC schools at $50M each (without USC and UCLA) and took it up with his president. That President made it an issue and the commissioner buckled. When faced with having to to tell a president "No." the commissioner chose instead to keep his powder dry. The Pac's counter offer of $50M lead to ESPN walking out the door. Fans want to blame that professor and the mystery president. That is letting the Commissioner off for lacking balls in a moment that called for it. You hired your people to evaluate the value of the PAC, then you didn't back their conclusion because it was politically inconvenient.

The PAC Commissioner is not taking enough blame, part 3. It was no secret that Colorado was talking to the Big 12. The PAC Commissioner had to be the only person in North America who didn't know. That was inexcusable. Simply thinking about why Colorado would be talking with the Big 12 is all that was required to do a lot to sour that departure. As an outsider looking in, it appears Deion took the job at Colorado and began immediately campaigning to get the school into the Big 12 where he could recruit Texas and even Florida much better. Once it became clear that was the driving force, SMU and Rice should have been added to erase most of the gain of joining the Big 12. Floating a rumor that if Colorado left, their spot would be offered to Colorado State might have been the cherry on the top to kill CU's momentum to go.

The PAC Commissioner is not taking enough blame, part 4. When the PAC lost USC and UCLA and southern California, they fell from 67M in their footprint (a small number in the power conference tier), to about 43M people. That was TINY in power conference terms. This matters in a HUGE way. This very much diminished the appeal of the PAC to linear networks. The CW for example is a nationwide network, with affiliates in every market. How valuable is PAC basketball to the CW affiliate in Tampa when the PAC' closest team is in Colorado and the next closest is in Arizona? Having a large media footprint means that there is a reason for viewers in a distant market to have a reason to tune in to see a Arizona Cal game. Expansion would have made the valuable PAC brands MORE valuable to linear providers, allowing the per team payouts to stay in the same neighborhood even adding schools with smaller fanbases. It appears that the PAC commissioner locked in to getting a deal from Apple. Apple wants large fanbases and the PAC not expanding removed linear competitors who would have driven up the market price. In very real terms, the commissioner blew the media negotiations by initially driving off ESPN and then keeping the PAC media offerings as unattractive as they could possibly be for linear providers. Without competition from the Linear Networks to push up the price, Apple was able to keep the guaranteed minimum payments low.

[notebooknebula]

Leverage Books to Grow Your Real Estate Business with Max Keller & Jay Conner

https://www.jayconner.com/leverage-books-to-grow-your-real-estate-business-with-max-keller-jay-conner/

Max Keller is a Best Selling Author, Investor, Entrepreneur, and National Speaker

Max joins Jay Conner to teach everyone how to create success.

Max went from being a full-time high school Math Teacher to creating multiple successful real estates and marketing businesses. He has published multiple books and currently licensees his lead generation systems to real estate professionals all over the country.

Although business is Max’s new full-time obsession, one thing has never left… the heart of a teacher. Max loves the opportunity to teach, inspire, and share real-world applications that can transform the lives of business owners.

Max earned his B.B.A. in Finance from The University of Texas at Austin and his M.A. in Teaching from Louisiana College. He has over 15 years of experience in real estate, finance, and teaching, and he was named the 2019 Industry Innovator of the Year. A few of his current roles are consultant, teacher, author, speaker, and expert panelist. He has flipped over 100 houses and is on a mission to help real estate agents and real estate investors have customers chasing them.

Max created Savior Publishing House as a way to serve his community and help seniors with their real estate challenges. The Savior brand of companies focuses on providing Christian real estate and business solutions to our clients. Max enjoys spending time with his wife and children and engaging in family activities, such as being involved at church and going on vacation. He is passionate about investing time in his family.

Timestamps:

0:01 – Get Ready To Be Plugged Into The Money

1:42 – Jay’s New Book: “Where To Get The Money Now”- https://www.JayConner.com/Book

2:59 – Today’s guest: Max Keller

5:26 – How Max Keller got into the real estate business

7:19 – Max Keller’s first real estate deal.

8:23 – Max Keller’s struggles during his start-up in the real estate business

13:29 – Max Keller’s marketing strategy in finding deals in the senior market

17:41 – They see me differently because I have a book – Max Keller

20:38 – Let Max Keller help you create your own book for your real estate business.

27:34 – ‘Real Estate Investors’ Book Writing Checklist” – https://www.DealsChasingYou.com/Conner

28:57 – Max Keller’s parting advice: Lead with value.

Private Money Academy Conference:

https://jaysliveevent.com/live/?oprid=&ref=42135

Have you read Jay’s new book: Where to Get The Money Now? It is available FREE (all you pay is the shipping and handling) at https://www.JayConner.com/Book

Free Webinar: http://bit.ly/jaymoneypodcast

Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $64,000 per deal.

What is Real Estate Investing? Live Private Money Academy Conference

https://youtu.be/QyeBbDOF4wo

YouTube Channel

https://www.youtube.com/c/RealEstateInvestingWithJayConner

iTunes:

https://podcasts.apple.com/ca/podcast/private-money-academy-real-estate-investing-jay-conner/id1377723034

Listen to our Podcast:

https://realestateinvestingdeals.mypodcastworld.com/11247/leverage-books-to-grow-your-real-estate-business-with-max-keller-jay-conner

Real Estate Investing With Jay Conner

Jay Conner

00:02:40

My special guest knows how to teach and create success. In addition to that, my guest and friend went from being a full-time high school math teacher to creating in such a short period of time, a moldable successful real estate and marketing businesses. In fact, he’s published multiple books and currently licenses his special proprietary lead generation systems to real estate professionals all over the country. Also, I want you to know that all of those businesses are my friend’s new full-time obsession. But one thing has not changed, and that is his heart of being a teacher.

He’s got a servant’s heart. He’s always looking to give value and he loves teaching. He loves the opportunity to teach, inspire, and share real world applications that can transform your business. In addition to that, my special guest and friend has been investing in real estate. He’s got 15 years of experience in real estate, finance, and teaching. And as a matter of fact, he was named the 2019 Industry Innovator of the Year. Also, he has already flipped over 100 houses. In addition to that, he’s created a company called Savior Publishing House as a way to serve his community and to help senior citizens with their real estate challenges, enjoy spending time with his wife and children engaged in family activities. And something very, very important to him is being very involved in his local church, just like me and Carol Joy. With that, welcome to the show my good friend, Max Keller.

Max Keller

00:04:57

Hey, good to be here. Let’s go.

Jay Conner

00:05:00

It is awesome to have you on here, Max. Good to see you again. You and I are in a fellow mastermind. You and I have probably known each other now for about 3 years or so. And I tell you, it’s just amazing to watch all the phenomenal successes and the growth of your company that you’ve got going on. We’re going to be talking about private money with you here on the show today. But before we jump in, tell us, Max, how did you get into real estate?

Max Keller

00:05:28

It was sort of by accident. So, I was teaching Math at an inner city school. I was coaching football, basketball, and track, and I didn’t want to actually get into real estate full time. I just saw it as a passive income opportunity. My pay was pretty much fixed to being a teacher. And so I was like, I got to do something as my kids were getting older. So what I did was I just wanted to maybe get one or two rentals a year. I figured if I did that over a period of time, I could have a pretty good nest egg and then pass it on. What ended up happening in 2015 was I just kind of got sucked into real estate. I mean, it’s not just a good way to make money over long periods of time, but you can really increase the active income.

So I basically just got a local mentor. I worked all day as a teacher and then at night I would work for him. And within about 3 months I got a couple of houses under contract wholesale. One made about $16,000, which is like 4 months worth of teacher pay. I Then did it again. And then another time. And I just decided I needed to go full-time. And so that’s what I did. I just went full-time, I made the leap, it was a lot easier to source deals back then in 2015, 2016 than it is right now, but there’s still ways to do it. You just have to know what you’re doing, execute, and level up your marketing. And so that’s sort of been the journey that I’m on. I’m in Dallas Fort Worth and it’s very competitive like a lot of markets. And so what happened with me, I just had to figure out a better way to do my marketing because if you don’t have leads in your business, whether they’re for private money or for deals, you don’t have a business. So that’s kind of what happened to me. It’s been an amazing journey and it just keeps evolving every day.

Jay Conner

00:07:19

So was your first deal, a wholesale deal, a fix and flip, what was it?

Max Keller

00:07:23

So I have pretty good credit because I didn’t use it. That’s what’s kind of funny about credit. If you use it a lot, you don’t get very much more and your credit score is low. I had gone through when I was a teacher, like the Dave Ramsey Financial Peace University model, so I had all my debts paid off. I didn’t understand how to leverage debt in a good way yet. So, I actually took down my first property with a line of credit, I guess I kind of really wholetailed it, I technically took title to it and then just sold it, like I did a closing 4 weeks later to a cash buyer. But yeah, it was $16,000. I mean, I didn’t squeeze every ounce of juice out of the deal like I could have, but what I did have back then, which was really important, is having some really consistent, solid buyers. And that allowed me to create some opportunities for bigger chunks of cash today. And then it allowed me to leverage into long-term assets.

Jay Conner

00:08:23

What were some of your early struggles when you were starting out?

Max Keller

00:08:26

I think probably the first one was what to focus on and like who to market to. So it’s funny. I do a lot of marketing now and I’ve gotten a lot better at it. But at first, the challenge was that marketing because there’s so many other people sending out the exact same thing to everybody. And so as the competition kept going up in our market, the return on my ad spend kept getting lower and lower. And so I had to figure out basically what I figured out in my market was the problem that we were having was every other investor and wholesaler were sending the same messages to the same people. Like if they’re on my list, they’re probably on other people’s lists, too. And we have hedge funds entering our market pretty early on and they were paying really, really high prices.

So I knew that if I was just going to only compete on price and compete against people who have multimillion dollar marketing budgets, that was going to be a tough order. So the good news is I just thought about what the problem was and said maybe I don’t need to take down every deal in Dallas Fort Worth. What’s the best niche I can focus on? And so what I did and what I would encourage people to consider, even if they’re brand new is like, I just kind of outlined what’s a perfect deal for me. And for me, a perfect deal is one where I make good profit on the deal because of a larger profit deal and a smaller one. They take about the same amount of time. Number two is I want to work with people that aren’t resisting me. Like, I would go over to people’s houses and they would argue with me when I showed them the comps and they hadn’t moved in 20 years.

They don’t have a real estate background. And I was like, this is kind of a joke. And so that was number two. I want to work with people who are like, “You’re the expert who helped me,” and I want to work with people that I just enjoyed working with, who were just nice people that just didn’t have a clear path. And so those are the kind of people I wanted to work with. I made a list when I’d already done about 30 or 40 deals, most of the deals that I’d already done didn’t meet all of those criteria, but the ones that did, you didn’t have to be rocket scientists to figure out what the pattern was and that they were senior citizens, they were senior homeowners. So that was sort of my first marketing A-ha moment, was that there’s this really large, fastest-growing niche in our real estate space that I could target with different messages.

Senior homeowners have different needs than millennial homeowners. They just do. They’re interested in different stuff. They have different questions. So instead of sending everybody the same message, “I’ll buy your house, paid cash in 7 days,” like everybody else is sending, I started sending totally different messages that were very senior-centric. And as a benefit, I got a lot more calls. I had a much higher response rate and then kind of the next thing that happened after that real quick was about a senior’s house. It was the dad, and his adult children were there. So he was probably in his early ’80s and the kids were in their ’50s, early ’60s. People were upset because they’re selling the family home. There’s a lot of memories, Christmas was right over there, but they had to do it.

The dad couldn’t stay in the house any longer. And so the adult daughter said, “I really appreciate everything that you’ve done for us. You’ve helped us out.” I found the dad a new place to live, like a senior retirement home. And she said, “You know a lot about this. Have you ever thought about writing a book about this?” I was like, Jay, my lands, that was the furthest thing from my mind. I was like, “No, I’m a Math teacher. I’m not an English teacher.” But then when I thought about it, I was like, that’s actually a pretty good idea because at the time in the little 3 cities that I focused on in this huge Dallas Fort Worth metro area, I was getting known as the guy who knew a lot about seniors.

But if I wrote a book about seniors and their housing struggles, I could be the guy who wrote the book on it. So that’s what I did. I’ve got a special gift for your audience at the end, by the way. If you’re interested in writing your own book, we’ve created the first of its kind DIY guide. It’s basically the framework that we didn’t have when we wrote our first book, but we have now for all the books that we write. I didn’t realize that a book would be such an incredible magnetic marketing engine for my business. I was selfishly just kind of tired of having the 4-hour Q and A’s in everybody’s living rooms, answering the same questions over and over for 3 years. It was kind of burning me out. So I just wrote the answers to all those questions in the book. I wrote down all the stuff that people should ask, and I just got it printed. It took a couple of hundred hours to write my first one and then I just started giving it to people and it became my ultimate business card. And it really changed the way that I market for deals and then eventually private money forever.

Jay Conner

00:13:30

So, you started focusing, as you just said, on serving and talking with senior citizens that were at the point where they needed to sell their houses.

What are your favorite marketing methods for locating the owners of these houses that may be looking to sell?

Max Keller

00:13:56

Great question. So there’s really 2 categories of marketing methods that we use. They’re the ones that we used before we had a book. And then there’s the ones that are more available to people who are experts, authorities, local celebrities. You, obviously, are in that category. And so what we did initially when we got the book, was basically just the same methods that we were using. Data is more available now than it’s ever been. It’s easier than it’s ever been to find more ways than there’s ever been for people to reach you. What’s really missing in marketing is really understanding who you’re talking to as a marketer and then sending messages that are like reading their minds.

That’s the biggest problem, okay? It’s not the list. Everybody has the same list. Everybody knows how to stack a list. You can go on YouTube, figure it out in 5 minutes. The real challenge is why would they choose you over everybody else? That’s the missing piece. And so that’s what we did. I’ll give you an example, real simple, okay. We’re getting calls from our direct mail, our door-to-door flyers, our normal calling agents and talking about if there are pocket listings. Normal stuff. So people are calling our office, right? We had just gotten the book and sometimes they’re calling with a little bit of a chip on their shoulder because they know that they’re getting all this mail, you know? So they’re like, “Hey, congratulations, you’re going to win the house lottery. You have the opportunity to come over to my house and pay me more than you probably should.”

And so when people call, they’re like, “we need you to come over right now.” And I was afraid that if I didn’t go over there real quick, they would sell it to somebody else. That’s what they teach at all the bootcamps. And that’s probably true if you don’t have a book, but if you do, you don’t have to do that because instead I would just say, “Hey, oh great! Yeah, you want us to come over? Okay. we’ll get to that. Hey, real quick, do you have a copy of our latest book?” And they’re like, “Your book?” like the whole tone changes. I go, “Yeah! We wrote the book on senior housing. I’m the Home To Home guy, the step-by-step senior housing guide.” And I press further.

“So, let me ask you a question. If I send an autographed copy of the book to your house,  you can read Chapter 3 – ‘All The Ways To Sell Your Home with Pros & Cons of Each’ before I come over. Because if you can, then I’ll come over and if you can’t, then I can’t come over. See, I’m the boss of my business. I’m the expert you’re calling and talking to the foundational source for the information that you need. So we’re going to follow my process.” It’s not being rude. It’s just a statement of fact. And so it really increases compliance, which is what you want as a business owner. Because you know the formula to help your clients better than they do. Otherwise, they’d be doing it themselves. Well, what do you think people are going to say when you ask them if they’re going to read an autographed book?

What do people say when they get your autographed book? They can’t wait. So what happens is, I pay a courier about 30 or 40 bucks. I send it over and I go, “Hey, do you still need me to come over right now? Or are you going in to foreclosure?” Then we got like a couple of days. It’s okay, a couple of days. So now I’m on my schedule, which is what I need to run a predictable business. I send the book, they read Chapter 3, but they read the rest of the chapters. Do you know what I mean? They read the story right here with me and my Momo. Do you think people think that guys who take care of their 90-year-old grandmas are scumbags or loan sharks? Heck, no. They’re like, “Man, this is, like, my new grandson, Max.”

So when I come over, they’ve read the whole book. They’ve already spent 4 or 5 hours with me and they see me differently because I have a book, you know? So it just sets the tone really well. It puts the odds in my favor. Then when I come over, I bring them the workbook and they’re just like, “Dang, it’s like Christmas around here.” And then I go through it with them. So instead of just talking about stuff or asking these lame and hard closing questions that nobody likes and it makes you look really slimy, we don’t have to do any of that stuff. Here’s the perfect example, Jay, on page 41. I tagged this page. I go, “Now, Mavis, if you’re looking at some other investors to buy your house, I totally understand that.”

I said to her, “I’d probably do the same thing, but make sure that you ask them these questions. These are the questions you’re going to want to ask to make sure you don’t get roped in with the wrong person. And by the way, you can ask me those questions, too: Do you see the credibility? Do you see the openness?” It’s like lights out. So that’s how we buy houses and it works really well. We attach it to what we’re already doing, but then the other stuff is the stuff that we didn’t even know about, which is speaking to local businesses. So one time I spoke at the probate attorney association, a monthly meeting for my county. Jay, do you think that 30 probate attorneys sitting in a room while you’re standing, that makes you the expert at what you’re delivering? Do you think some of those 30 probate attorneys in the next 2 years are going to know somebody that needs to sell their house?

Jay Conner

00:19:12

Well, it’s the perfect market that is like the revolving door of prospects for your target market.

Max Keller

00:19:19

Yeah. And so I used to think the only way to market for deals was directly to the homeowner with really standard, generic messages that get thrown in the trash. So our messages used to be in the junk mail, but now our books are on the coffee table with all the other autographed books from the local real estate experts, which, as you know, it’s not a huge stack. So, it’s about pivoting when you’ve established yourself as an authority, as an expert, as a local celebrity in your field, whatever it is. It helps make the transition going from an annoying pest, as Dan Kennedy says, to a welcome guest.  We were the pesky salespersons who were only pitching and not listening, but now we’re the educator or the non-fiduciary housing advisor. That’s just a big paradigm shift. And when you’re in front of 30 business owners, there’s an incredible amount of leverage because they know 30 prospects. So in 1 hour you can really speak to 900 people. It’s just super powerful. And I haven’t found any other method of marketing that can replicate those kinds of results.

Jay Conner

00:20:32

Well, you can’t beat the credibility of having a book. You can’t beat the credibility of knowing what you’re talking about and being an expert. So, Max, we got a lot of people here listening to the podcast and I’m sure they’re scratching their heads going, “Well, that’s a great idea, Max, but how in the world do I get me a book?”

Max Keller

00:20:52

How can I get a book? Yeah, great question. I would love to come on here and say, “Jay, I’m just such a hot shot ninja marketer that I planned all this out.” Nothing could be further from the truth. If my market wasn’t so competitive, I would have never spent 200 hours writing a book. I would have just kept scooping up deals like most people were doing in that time in these tertiary, secondary markets, but I didn’t have a choice and it worked out really good. Here’s what happened. I’m getting deals with my book. I’m in masterminds, and we’re actually in a lot of the same masterminds. So I’m in this mastermind and my friends in there, you know, investors copy what works, they’re not trying to reinvent the wheel. And they’re like, “Hey, I kinda like this.”

“I live in Florida. You’re not using your book in Florida. It turns out we got seniors there, too. You think I could use your book?” And I was like, “I don’t know.” Maybe I just didn’t understand. And then my friend in Chicago is like, “Hey, can I use your book? Hey, they got seniors in Chicago, too.” So what we did was we created a system. I brought in some of the who’s who in publishing and we created a licensing program. It turns out the secret behind this book is that 99% of it is about stuff that our ideal prospect cares about. 1% is about us. Most marketing messages are the opposite. All they do is talk about themselves and very little about the person. That’s why they don’t call you. It’s like, “I’m sending out all this stuff. Why are people not calling me?”

Because it doesn’t look like you even understand what they’re going through. So that was sort of the accidental secret sauce from this. So we created a system where we change about 5% of the book, because the ways to sell a house in North Carolina is pretty similar to Dallas and is pretty similar to California, especially with the types of assisted living facilities, all of that’s about the same. So now we just swap them out on the cover. We give them a custom cover and they just pay us a one-time licensing fee to set up their book. In less than 30 days, they have a book and a workbook that they can hand out to prospects. And so they only spend about an hour or two of their time filling out all the information we need to personalize it. We write in their story.

So it just lowers the barriers that make it easier. And the folks that are usually a fit for our program are folks that are active real estate investors. They understand the value of a deal. They have some credibility, but they just haven’t figured out a way to signal it to the people they’re trying to reach. The phone isn’t ringing like it used to. Those are the people that come to us. And we’ve had about 130 students that licensed one of our 4-books systems across the nation. They see that this works and they don’t want to reinvent the wheel. So yeah, that created another, whole new business that I never expected. That’s where I got the award from, with Robert Kiyosaki. Jay, a funny story and I didn’t tell everybody this right.

It’s kind of embarrassing, but in 2005 I actually tried to get into real estate. I was 25. I just got married. The problem was, I wasn’t reading and I definitely wasn’t writing books. I didn’t have a clue what I was doing. So I researched CRMs all day, which is worthless. And I created an LLC, which is meaningless. And I didn’t know anything about marketing or lead generation. I stood in line to get Robert’s book for 2 hours. And then I just ended up not doing anything. That’s what happens. I just didn’t understand what to do next. I didn’t have a mentor. I didn’t even know what that was. So it’s crazy to think and I never would have imagined in a million years, 15 years later, I’m getting this award, we’re sharing a stage together and we’re exchanging books. I never would have imagined it.

It was a really cool deal. So it can happen. Books are super powerful and we believe that we’ve made it easier than ever for folks to plug in. And like I said, it’s for folks who want to do senior housing. And then what happened was that, well, once you have a deal, what do you need after that? The money. So we created a licensing program. This is one of my student’s books, Leonard, I’m really proud of him. He’s in Seattle. And because it turns out, guess what? Senior homeowners have questions. And when you give them the book, they look at you really differently. It works the same way with private money lenders. Who knew? So this is Leonard’s book. And then we just swap out covers. Here’s Tim Davis’. So you see how they’re different? But the insides are the same. But here’s the thing, the person you’ve given it to doesn’t care.

They just want to solve their problem. They’re just trying to figure out how to not get into a deal with a lousy borrower. They’re just trying to figure out if this deal really has a discount or not, they just want to have their questions answered. So instead of going to a blog or getting a bunch of emails, which have a low perceived value, we give them something that has a higher perceived value and a higher level of expected authority and expertise. And we just educate and help people. We tell them this isn’t for everybody. Being a private money lender on real estate is not for everybody. This is who it’s for. This is who is not for. This is my book and if you want to go through it together, I’d love your feedback. You know, stuff like that. So it’s been really cool and he’s happy because he didn’t have to rewrite this himself.

And then what we’re good at is helping people apply it to their marketing because just getting a box of books where you wrote one chapter with everybody else, nobody cares about when you fell down a well and you overcome your struggles, they just care about themselves. “What’s in it for me?”, that’s what all the homeowners are thinking. That’s what all the private money lenders are thinking. They won’t tell you that, but that’s what they’re really thinking. So just give them that, but give it to them in a way that establishes your authority and your credibility and it’s scalable and that’s pretty much what we do. And then we created a book system for Gene Guarino. We just did his latest book, and his students licensed it. And then we haven’t even announced this publicly, but we just wrote a book for Eddie Speed and the Richard Thornton, and so there notes students are going to license that out. That’s brand new. We haven’t even announced it, but I guess I spoiled it a little bit. So it’s been really cool to help people because everybody there wants to lead with more value. They want to educate well, I mean, who would ever say no to that? So it’s been cool.

Jay Conner

00:27:14

What you’ve done there, Max, is you’ve created a way that no matter what niche someone has in real estate, they can further invest on how to raise their credibility and actually convert a higher percentage of prospects into actually doing business. Well, I know we’ve got people that want to connect with you. So what’s the best way for people to connect with you, Max?

Max Keller

00:27:37

Yeah, it’s real simple. We made a special link as long as it’s up, so don’t delay, but we’re going to leave it up at least for the first 25 people who download this. So we created a new book called, “The Real Estate Investors Bookwriting Checklist.” It’s basically all the steps that we went through when we wrote Gene’s book and Eddie’s book and Richard’s book. But we didn’t have that when we started and we haven’t seen it in any other books. So it’s a real simple guide that you can use, whether you’re thinking about writing a book or an e-book or you just want to have social media messages that convert better. It’s real simple. Just go to DealsChasingYou.com/Conner. You can download a copy of the book while the link is still up. And then you can go on the website and check out some of the training videos that we have. It talks about the different types of book systems and how it would benefit you because that’s what it’s all about. It’s about getting more deals. It’s about getting more dollars. And when those things get dialed in, the marketing becomes a lot easier. Life just gets better.

Jay Conner

00:28:50

Max, thank you so much for offering that amazing gift to our listeners here. Any final comments and advice?

Max Keller

00:29:01

Just lead with value. Look, I know you can go deep sea fishing and I know there’s some great fishing where you’re at. You can go deep sea fishing and spend 4 hours trying to wrestle a big fish on the boat. That works. People do it. It’s just really exhausting. That’s what it’s like to market in a crowded market, trying to compete against Wall Street with price. That’s what it’s like trying to market without a book. But what we do is totally different. We share what we’re doing. And then we attract the people that resonate with our message. And so they’re calling and qualifying themselves to work with us. And in one of the most competitive markets in the nation, in one of the most competitive times, people are regularly calling us asking if they qualify to work with us. That’s a big difference.

Jay Conner

00:29:49

That’s awesome. Thank you so much, Max. There, you have it, folks.

[searchpros5]

Search Pro’s Tip’s – The Best Way’s To Increase Web Traffic

There are many ways to increase web traffic; the most valuable of course is offering some ongoing and dynamic value such as blogs, or online discussion that has web browsers coming back. There are many online forums about how to build traffic, but here are some of the more popular ways to boost your traffic.

SEARCH ENGINE OPTIMIZATION  

We’ve touched on this in previous blogs  but “Search Engine Optimization” or “SEO” as it is often referred to is a huge success for many sites, and has even spawned a service industry in its own right where people are getting paid to optimize your site and site submissions to try and increase how well your site ranks on various search engines. Ideally you should do this yourself by submitting to various directories and using the tips and hints I’ve already mentioned but if you are ‘Internet Impaired’ it may be worth paying a consultant to assist you.

LIST YOUR SITE IN DIRECTORIES AND SEARCH ENGINES  

There are many search engines and directories out there where you can list your website for increased exposure. Some charge a fee while others are free or low-cost but the important thing to remember is to go through each one IN PERSON and optimize the data you provide each to ensure the listing provides the best interface to your site as possible.

PARTICIPATE IN LINK EXCHANGES  

A ‘link exchange’ refers to the act of having a URL or ‘hyperlink’ from another site either on your page or another site pointing to pages on your site. With Exchanges another webmaster will link to your site in exchange for you linking to theirs – hopefully complimenting each other’s sites.

ADVERTISE YOUR SITE VIA ADWORDS OR OTHER RESOURCES SUCH AS BANNER ADS  

There are many advertising avenues out there to get your website increased recognition, the simplest of course link exchanges and word of-mouth, but paid methods such as using Google’s AdWords program to pop up a link to your site when certain keywords are entered into search engines is a very effective way to increase traffic to your sites. From the vendor side it works like this: you bid (or offer) an amount that you will pay for a list of keywords used when people query. Depending on your bid and the maximum daily expenditure settings you specify (the largest amount of payout you are willing to do on any given day) your ad shows and you’re charged for each user who “clicks through” the ad to your site. If this sounds too complicated you can always use our Pay Per Click (PPC) Management

GET PUBLISHED ON OTHER SITES 

The Internet is a wide place and a lot of people are out there every day so try to participate in other sites with a similar interest to yours and post articles and stories – be sure to include a link or reference to your web site and viola! Free advertising!

REQUEST REVIEWS FROM MAGAZINES AND ONLINE WEBMASTERS

Many other sites have a link or ‘rating’ page where you can ask them to provide feedback and suggestions on your page and its content – doing so will often not only gather additional interest and visibility but can help you to tweak your site and improve it to better meet your needs.

POST IN CHAT ROOMS AND ON BLOGS

Just as with posting articles using chat and blog entries to promote your site is a good ‘semi-permanent’ way to get your website address out there before the public.

GIVE AWAY FREE GIFTS AND HOLD CONTESTS

This is actually a variation of the customer rewards program idea – by holding a contest, say a $100 grand prize eBook contest where you get the rights to all submitted eBooks and the winner gets $100 you can generate traffic and often get other benefits. Ideas include ‘help create a logo’ or ‘closes predictions for the upcoming election’ … anything you can think of can be pressed into service in fact!

 JOIN LOCAL BUSINESS ORGANIZATIONS

An often overlooked benefit of any community is the local businesses and merchants as well as the Better Business Bureau. Being a member can not only let your fellow businesses be aware of you and your site, but can also introduce you to new concepts and tools you can use to increase both your visibility and profitability.

Since 2010, our growth team has helped companies get to the next level through improved organic & paid search visibility that has propelled our clients’ success.

We specialize in technical SEO, content, and best in class paid advertising. Together, we’ve worked with 100+ companies, on hundreds of campaigns, and many diverse clients. Our team has focused in financial services, senior living communities, law firms, and local businesses. Our chief aim is to drive more qualified leads and sales to your business.

Read more here about Dallas Digital Consulting.

[la-leto]

Alex Honnold, star of the Oscar-contending doc Free Solo, is perched precariously halfway up an 85-foot wall. The seemingly superhuman climber who scaled a 3,000-foot sheer vertical wall in Yosemite National Park without any safety equipment is wearing a harness and tied into one end of a rope. In the unlikely event that he falls, the man on the other end, Jared Leto, will catch him. The wall arcs up and out at a steep angle — what rock climbers call overhanging — so a climber's body is nearly horizontal to the ground. When it's his turn to ascend the wall, Leto, breathing hard, is undeterred. "Nice, Jared, c'mon dude," Honnold, 33, shouts, doling out lengths of slack in the rope. "Stay with it, I'm with you."

Unlike the many people in Hollywood who have reached out to Honnold since the release of Free Solo, Leto, who fronts the rock band 30 Seconds to Mars and won a best supporting actor Oscar for 2013's Dallas Buyers Club, has been climbing with him since 2015. Leto was working on The Great Wide Open, a series of five short films about national parks and the men and women exploring them, including Honnold. Shortly after they met, the pro climber took Leto up a classic mountain route called Matthes Crest northeast of Yosemite Valley. It was one of Leto's first climbs, and they stayed out into the night. "We were just so psyched," says Honnold. Leto, 47, remembers scrambling along a thin blade of granite toward the summit and nearly falling off. "There was one part where I grabbed on the end of a rope during one really slabby section," he says. Leto continued to climb, and his friendship with Honnold grew. "I'm getting my ass kicked," the actor says, "which is great."

Leto makes a stealth appearance in Free Solo. Early on, filmmaker Jimmy Chin's camera lingers on an unidentified man's back as a disembodied voice (both belonging to Leto) asks Honnold if he would ever consider free-soloing the 3,000-foot granite monolith that is El Capitan, the mecca of the rock-climbing world. Honnold, of course, goes on to do just that, his ascent of El Capitan's Freerider route without ropes or harnesses ranking as a nearly unparalleled feat of physical achievement. On Feb. 24, the National Geographic-sponsored team that captured the epic journey on film, including Chin and his co-director and wife, Elizabeth Chai Vasarhelyi, might be going home with an Oscar statuette.

Free Solo has brought a slew of opportunities to Honnold. "It's like a snowball going downhill," he says. "And the film hasn't even hit streaming yet." In November, Honnold struck a multiyear brand ambassador partnership with car company Rivian, which considers Honnold a "superuser" because he lived in a van for so long. Rivian, which markets itself as the manufacturer of the "world's first Electric Adventure Vehicles," consults with Honnold on design. On Oscar night, Honnold is expected to show up in a Rivian R1T All-Electric pickup truck — and sport a custom-made tuxedo that The North Face is having made just for the occasion. (Honnold still uses the van that appeared in Free Solo for overnight climbing trips with his girlfriend, Sanni McCandless.) He has another ambassadorship deal with Beyond Meat, a company that makes plant-based products that resemble meat. He also has shares in the company, which could yield dividends when it stages its IPO soon. His nonprofit, The Honnold Foundation, which works on solar energy and aid projects for impoverished communities in the U.S. and abroad, has seen an uptick in attention and partnerships as well.

Black Diamond and Maxim sponsor his climbing gear. A company called Stride provides him with health insurance. Italian climbing company La Sportiva offers shoes, and Utah-based Goal Zero works with him to market solar chargers for phones. He gets paid handsomely to speak to investors and corporations, often repurposing a Ted Talk he gave last year about "mastery." He'll soon become part-owner of a national chain of climbing gyms, a speculative bid on an expected uptick of interest in rock climbing. Though he's avoided the big-time exposure that comes with big-time sports brands, Honnold will almost certainly make seven figures this year and next. Says his manager at RXR Sports, Jonathan Retseck, "For rock climbing, that's pretty good."

***

One recent morning, before Leto arrived at the Sender One climbing gym in South L.A., Honnold reflected on this new phase as a half-dozen people snuck by to snap pictures of him. Hollywood, too, has shown intense interest: Honnold was game when Edward Norton's agent got in touch about the two going climbing. (They haven't yet.) He met Brie Larson, who also has climbed and was training for Captain Marvel, at an Antonio Banderas screening. "I loved Zorro as a kid, and [Banderas] was talking about one of the scenes where he was climbing on a beam and forgot to clip in, and he was like, 'It's like free soloing,' " recalls Honnold. "It was pretty classic!"

It may come as no surprise that the man who scaled El Cap without ropes is unfazed by the pressures of Hollywood. At the climbing gym, as Honnold completes a difficult boulder problem — just slightly harder than the famous karate-kick move shown in Free Solo— he says, "I don't think any of it is that surprising if you think about it rationally. The scheduled time, the interviews, the publicists, being handled and stuff — it doesn't feel like a healthy lifestyle, but that's fine."

Of the awards-season rush, "It's obviously not how I would choose to spend my life," he says, "and the idea that freakin' actors do this for their whole careers blows my mind because it's not that fun, you know? It's really cool to meet these people that you've been inspired by, but you don't actually hang out. It's not quality time." Leto, who walks into the gym wearing a Grateful Dead shirt and black pants, adds that he lent him a tux for the Producers Guild Awards. "He could barely move in the thing, and the shoes I think were probably too small as well," notes Leto.

Since their first meeting in Yosemite, Honnold and Leto have climbed in Colorado, Nevada and in other places in California. "For the amount of time he's been doing it, he's actually phenomenal," Chin says, bestowing on the Oscar winner an even greater honor: "He's a climber."

Later, Leto, who has put on 10 pounds since playing Dallas Buyers Club's transgender drug addict, shares that the physical change is part of preparation for his role as the archvillain in Morbius, the Marvel spinoff about the vampiric character. "The world's most fearsome predator," Leto quips. Warming up on a few moderately easy routes that snake up alongside Sender One's imposing overhang, Leto adds that he hopes to pack on 10 more pounds: "It's great because I go from being very sick and very infirm to being strong and monstrous" in the movie. The friends have climbed at indoor gyms whenever the Las Vegas-based pro climber has been in town to promote Free Solo, and Honnold has been careful not to push Leto too far out of respect for his actorly obligations. "Jared's climbing is not the most important thing for him, obviously," he says, adding: "I think it would be cool to do stunts — I want to wind up as Tom Cruise's stunt double, to do climbing in a movie. Don't you think that'd be fun?" One of his early climbing heroes, a well-known Yosemite legend named Ron Kauk, climbed for Sylvester Stallone in Cliffhanger and for Cruise in Mission: Impossible II.

Understandably, most people still want to talk about Honnold's ascent of Freerider, even though his climbing career has moved on in some ways, including a record speed ascent of another route on El Cap and an expedition to Antarctica. "But then I spend all day, every day, talking about the Freerider climb, so in some ways I haven't moved past it at all," he says. "It's the first time in my life I've had that kind of weird disconnect between what I'm working on versus what I'm talking about."

He hadn't climbed outside in more than a month, and yet now, as he moves from bouldering to a few rounds on the hang bar to the overhanging wall, he seems content. "I feel surprisingly strong for the fact that I live in hotels now," he says. Honnold and a friend have been toying with the idea of attempting a route somewhere on the Trango Towers, a massif of 20,000-feet-high granite peaks in northern Pakistan that has attracted top climbers for years. "I just want to get to the top of some of the most striking towers in the world," he says. "Honestly though, we'll see if it even happens because of scheduling."

In other ways, Honnold's life post-Free Solohas mellowed. He's happily ensconced with McCandless at the Vegas home they purchased during filming of the movie. They climb together often. Co-director Vasarhelyi points out that Honnold has successfully managed to scale this emotional challenge. "They found love," she says. "It's a Shakespearean story, the little engine that could." Honnold says the emotional drama of the documentary belies a more serene domesticity that he thoroughly enjoys. "You only see a few minutes onscreen, so it doesn't show that you're living together in harmony," he says. "It only shows the moments of tension around this big challenge." Still, it seems evident that conquering the solo climb has freed up something deeper in Honnold. Whereas in the movie Honnold was demonstrably uncomfortable when hugging his friend Tommy Caldwell's kids, now he struts around the gym proudly holding Chin and Chai Vasarhelyi's daughter, Marina, in his arms. They call him "Uncle Alex."

Later, as he belays Leto, who scrambles up another route, a friend stops by to chat. Honnold asks about the friend's romantic relationship. "It's casual," the friend says. "Is it consistent?" Honnold asks, and the friend nods. Honnold thinks on this for half a second. "Consistently casual is still consistent," Honnold says, smiling. "After three great years with Sanni, I feel qualified to give relationship advice." He says he wants a family and kids of his own one day. "Are you going to let them climb?" the friend asks. Honnold doesn't hesitate. "I'm sure my kids will grow up underneath the moonboard in my home." For someone who has explored the most extreme corners of what's physically and psychologically possible, Honnold seems keen to resume a life of normal pleasures. "As soon as the Oscars are over, he's going to be itching to get in a van with Sanni and go on a climbing trip and life as usual," says Retseck. Leto reaches the top of the wall. Honnold brings him down, they laugh, and move on to the next route.

[theonion]

DALLAS—Acknowledging the company had made a serious error in its efforts to curry favor with the president, AT&T CEO Randall Stephenson reportedly admitted Friday that he regretted hiring Trump’s personal attorney, Michael Cohen, to help its merger with Time Warner go through instead of just dropping a ton of cash off at the Trump International Hotel like everyone else. “On behalf of AT&T, I apologize for our decision to pay Mr. Cohen to influence the president’s agenda and not just drive up to the back door of the Trump hotel in D.C. with a briefcase full of cash,” said Stephenson, adding that the $600,000 the company paid Cohen as a political consultant would have been put to much better use as part of a collection of unmarked bills in a duffel bag handed off to a guy in the hotel lobby. “I regret trying to use Mr. Cohen as a middleman instead of just going directly to the Trump hotel with our bribe and being done with it. Not only did we have to deal with all of Mr. Cohen’s disorganized bullshit, as well as his pretty shocking lack of knowledge on how regulatory reform actually works, but we also were never sure how much of our money was actually being used to influence the administration’s policy-making. I can assure everyone that from now on, AT&T will follow the lead of other companies by just depositing a bunch of cash on the hotel’s loading dock.” Stephenson added that AT&T and Time Warner were also taking the extra step of leaving tons of cash at the offices of multiple members of the president’s cabinet.

[dossiermediasblog]

The Role of Data in Dallas Paid Marketing Campaigns - Dossier Media

In today’s digital landscape, data is the cornerstone of successful marketing strategies. Whether you’re a small local business or a multinational corporation, leveraging data effectively can make all the difference in the success of your paid marketing campaigns. In a bustling city like Dallas, where competition is fierce and consumer behavior is dynamic, understanding the role of data is even more crucial. In this blog post, we’ll explore how data shapes paid marketing campaigns in Dallas and why it’s essential for businesses to embrace data-driven approaches. https://dossier-media.com/understanding-the-role-of-data-in-dallas-paid-marketing-campaigns/

[canadycanady]

Importance of Hiring a Tax Consultant in Houston, TX

Being a part of the homeowner's association can fulfill a deep desire in the mind of homeowners. The process of managing the day-to-day operations is not too easy and requires organizational skills! The members depend on the association to maintain the area perfectly and care for all ensuing problems. Maintenance of common areas is an added challenge that needs to be done meticulously or face irate homeowners clamoring to stop payment. Addressing everything without exception is undoubtedly not easy, but juggling the finances on all fronts seems impossible for individuals who are not money-wise. It is advisable to search for and appoint an experienced homeowners association CPA in Miami and Dallas, TX, who has been dealing with similar tasks for years. ​ Understanding that every successful HOA manager does not have to be a CPA is essential. Yet having the requisite qualifications help tremendously, especially when spending and collecting money as needed! A CPA hired to look after the accounting, and related money matters is not usually a member of the HOA. On the contrary, such specialized tasks are outsourced to a professional with the required certification. Some of the basic activities overseen by the CPA hired by the Home Owners Association include the following: Income-Expense Ledgers- A daily record of the HOA's income and expenses is noted in the ledgers. The CPA will track it diligently to determine how the association deals with its expenses. This can be compared with the association's annual budget to determine whether the HOA is financially on the right track. Receivable & Payables- One cannot plan without having painstakingly recorded data related to the receivables and payables. Sure, both the terms seem to be alike, but there is a difference here. The CPA will understand that the amount written down as payables refers to the outstanding money that needs to be paid to outside contractors or workers for services rendered. On the other hand, receivables indicate the money that is payable to the association. Balancing these books perfectly is a unique skill that a CPA must undertake. It enables the HOA to function properly when the accounts are on track. Fees Collection- Most of the HOA's income comes from the fees that the association's residents pay regularly. While the CPA does not have to go door to door to collect the money, it is the onus of the accountant to check the received sum and the pending amounts each month. Most CPAs advise the association to use software for calculating the payments and processing the sum as needed. Audits: The CA has the added responsibility to conduct annual audits to examine and control excessive expenditures and draw up a realistic budget for the next financial year. A salaried individual does not have much trouble filing tax returns. However, business owners and people with multiple sources of income find the services of a top tax consultant in Houston, TX, indispensable.

[thetexasattorneys]

Why Should You Hire Truck Accident Lawyer?

If you or a loved one suffered damages because of an accident concerning a truck, you are most probably in pain and attempting to decide your next steps.

A Fort Worth Truck Accident Lawyer can manage all elements of your case. At the same time, you concentrate on recovery or taking care of an injured family member due to an accident that was not your responsibility. 

Truck accident cases tend to be more complicated than automobile-to-vehicle collision lawsuits. You may think the truck driver is the only party to blame for the accident. But there may be more than one liable party to hold responsible for your injuries and casualties. 

Top 4 Reasons To Hire a Lawyer

Trucks and Truck Corporations are a Lot Giant Than You

Your probabilities of getting injured in an accident involving a car and a truck are much more than your odds of getting hurt in a mishap involving two cars.

If you decide to sue the trucking firm that hired the driver that hit your car, you need somebody acquainted to represent you. Trucking businesses have enough funds to pay you for your damages, but they also have a significant appropriation to spend on legal teams so they will not have to. Without a personal injury lawyer, you are entirely inexperienced in a personal injury case.

The Insurance Company Might Not Propose You Sufficient Compensation

“Do not sign the documents before speaking to your attorney” is a cliché in personal injury law. You might even have heard personal injury attorneys in television ads say this, but what does it mean? After an accident, the insurance firms collect details from the drivers involved and evaluate police statements and other proof. 

They determine who is at blame and how much the other party should be paid, then they mail a letter presenting you the amount of settlement they think is right. If you sign the proposal letter, you lose your privilege to file a case about the accident. 

Even if the amount the insurance firm presents appears like a lot, you should consult a Dallas truck accident lawyer before you sign. Often damages take time to heal, and you should not recompense your lawsuit until you thoroughly comprehend the scope of your injuries.

You Will Not Have to Stress About Articulating the Wrong Thing

When an accident results in expensive damages, you occasionally get numerous calls from insurance firms asking you to give them more details. It can be stressful since you are concerned that what you say might give the insurance adjusters the opinion that the accident was your responsibility. 

A good adjuster will get you to say the wrong item on purpose when you have no idea what just happened. It is even more stressful if you are also attempting to negotiate with severe damages and the financial failures that come with them. 

If you have selected a lawyer to represent you in your truck accident case, just tell anyone among your contacts to reach your lawyer instead. A best truck accident lawyer can provide you with peace of mind even before your case is resolved.

A Truck Accident Injury Attorney can Assist You in Recuperate Non-Economic Harms.

There is a possibility that the insurance business might suggest sufficient compensation to pay all your medical invoices associated with the accident. Even if they do, do not sign. Your failures about the accident are much more significant than just medical costs, even if the medical bills count up to hundreds of thousands of bucks. 

If you file a truck accident case, you might also be able to recuperate damages for the revenue you lost when you were unable to work after the casualty. If you still cannot work by the moment your case resolves or goes to trial, you might also be able to get a settlement for future lost income. 

If the accident left you permanently or partially disabled and unable to do your job, this revenue would help you train for a new job or help your family without working.

Conclusion

All accident claims are unique in their way. But, when trucks are involved, cases become even more diverse because of the intricate trucking rules and restrictions. So, it takes in-depth legal knowledge of truck accident specifics to investigate effectively, build, discuss, and successfully resolve or attempt a truck accident lawsuit.

If you or your loved ones got affected in a truck accident, it’s vital that you know your legal rights and look for authorized and professional representation. A  Dallas Truck Accident Lawyer knows what you’re going through and helps you focus on your healing.

[mobileforce]

Result Oriented SEO Services in Dallas

If you are looking for seo services in Dallas, there are a few things you need to keep in mind. Not all seo services are the same, so you need to make sure you choose the right one for your business.

Some factors to consider when choosing a seo service are the company's experience, the amount of work they will do for you, and the price. You also need to decide what type of seo services you need. There are many different types of seo services, so it is important to choose the one that is best suited for your business.

Some of the most common types of seo services in Dallas are organic search engine optimization, pay-per-click advertising, and social media marketing. It is important to choose the right type of service for your business. For example, if you are a small business that does not have a lot of money to spend on advertising, you may want to choose paid search advertising instead.

Organic search engine optimization is a process of improving the visibility of a website or web page in online search engine results pages (SERPs). This can be done through improving the site's title tags, meta descriptions, and other on-page elements. Paid search advertising is an advertising campaign that uses search engine results pages to display ads. Social media marketing is the use of social media platforms to create and share content with followers.

Some factors to consider when choosing a web design in Dallas are the company's experience, the amount of work they will do for you, and the price.

What is SEO?

SEO is a technique that can be used to improve the visibility of a website or web page in search engine results pages (SERPs). When people search for information online, the first page of results that is displayed is determined by how well the website or web page ranks in those results.

What are the Different Types of SEO?

There are many different types of SEO, but some of the most common types include on page optimization, off page optimization, and technical SEO

What is White Label SEO?

White Label SEO is a type of SEO that refers to the process of outsourcing the management and execution of an online marketing campaign to a third-party consultant.

What is Paid Search Advertising?

Paid search advertising is an advertising campaign that uses search engine results pages to display ads. When someone types in a search query, the paid search advertising campaign will start to show ads based on the keywords that are being used.

How Much Does SEO Cost?

The price of seo services can vary depending on the company and the specific services that they offer. However, most companies charge between $200 and $5,000 for a comprehensive SEO campaign.

Choosing the right seo service can be difficult. There are a few things you need to keep in mind when choosing a web design in Dallas. Make sure you understand the different types of seo, and what each one can do for your business.

There are many different types of SEO, but some of the most common types include on page optimization, off page optimization, and technical SEO. White Label SEO is a type of SEO that refers to the process of outsourcing the management and execution of an online marketing campaign to a third-party consultant.

[patriotsnet]

Are There Any Republicans Running For President Besides Trump

New Post has been published on https://www.patriotsnet.com/are-there-any-republicans-running-for-president-besides-trump/

Are There Any Republicans Running For President Besides Trump

Justices Prepare For Major Lgbt Rights Case As Trump Threatens To Bring Election To Supreme Court

Trump Rallies Republicans For Ex-Rival ‘Beautiful Ted’ Cruz In Texas

Justice Amy Coney Barrett is due to confront her first major arguments at the Supreme Court on Wednesday morning, even as President Donald Trump is threatening to bring a case over the previous nights election to the panel.

Trump said in an early morning address to supporters that well be going to the U.S. Supreme Court, we want all voting to stop. The president did not provide more details, and the nature of such a possible case was unclear. The top court generally hears appeals of lower court decisions.

Trump had for weeks suggested he would contest any outcome that was not a victory and pressed to get Barrett, his third Supreme Court nominee, confirmed before Election Day. NBC News has not called the race, and votes continue to be tabulated.

Despite the prospect of a contested election, the court has a normal if important day of business scheduled. At 10 a.m. ET, the justices will hear arguments in Fulton v. City of Philadelphia, a major LGBT rights case.

The dispute concerns a Roman Catholic adoption agency that is arguing that Philadelphias decision to exclude it from the citys foster care system because it will not work with same-sex households is unconstitutional. Philadelphia has said it is simply enforcing its laws against discriminating on the basis of sexual orientation.

Tucker Higgins

Sen Ted Cruz Of Texas

Cruz, 50, could start out a 2024 election campaign in a much stronger position than his first run in 2016, when he came in second. Its not uncommon for Republicans to select the recent runner up to later be their nominee which is what happened to Mitt Romney, John McCain, Bob Dole and Ronald Reagan.

A lot has happened to Cruz since 2016. For one, he became an ardent Trump supporter and grew a beard. But Cruz has also learned lessons from his first presidential run. Should he run again in the 2024 election, hed be a much more experienced campaigner with a more finely tuned message, higher name ID, and a carefully maintained donor base, one Republican strategist said.

Cruz has also faced backlash for objecting to President Joe Bidens Electoral College win. Following the deadly Jan. 6 attack on the Capitol, seven Democrats asked the Senate Ethics Committee to investigate Cruz and Sen. Josh Hawley, R-Mo., for amplifying claims of election fraud that led to violence. In Texas, the Republican Accountability Project paid for 100 billboards calling on Cruz to resign. Cruz also angered some close to him, like a longtime friend and former campaign chair who denounced him, and his chief spokesperson, who resigned, according to the Dallas Morning News.

Why Are Republicans So Afraid Of Voters

There is no both sides do it when it comes to intentionally keeping Americans away from the polls.

By The Editorial Board

The editorial board is a group of opinion journalists whose views are informed by expertise, research, debate and certain longstandingvalues. It is separate from the newsroom.

As of Sunday afternoon, more than 93 million Americans had cast a ballot in the November elections. Thats about two-thirds of the total number of people who voted in 2016, and there are still two days until Election Day.

This is excellent news. In the middle of a global pandemic that has taken the lives of nearly a quarter of a million Americans, upended the national economy and thrown state election procedures into turmoil, there were reasonable concerns that many people would not vote at all. The numbers to date suggest that 2020 could see record turnout.

While celebrating this renewed citizen involvement in Americas political process, dont lose sight of the bigger, and darker, picture. For decades, Americans have voted at depressingly low rates for a modern democracy. Even in a good year, more than one-third of all eligible voters dont cast a ballot. In a bad year, that number can approach two-thirds.

Why are so many Americans consistently missing in action on Election Day?

For many, its a choice. They are disillusioned with government, or they feel their vote doesnt matter because politicians dont listen to them anyway.

Also Check: Republican Shutdown

Tight Election Adds To Retailers Uncertainty During Already Uncertain Holidays

Retailers have faced nothing short of whiplash this year. And now, one day after Election Day, they face another threat during the all-important holiday season: Americans who may be distracted or anxious as they await results. That could deal a blow to consumer confidence, when retailers would rather shoppers to be centered around gift-giving and decking their homes with holiday decor.

Greg Portell, lead partner in the global consumer practice of Kearney, a strategy and management consulting firm, said the delayed results will absolutely pause consumer spending.

Consumers have been on a great run of spending coming out of the lockdowns, he said. We were looking at a great holiday season. All of that is on pause until we see some clarity on who is going to win.

If history is a guide, at least a temporary drop in spending is likely, according to a recent survey from Adobe Analytics. Adobe found online sales dropped 14% the day after the 2016 election, when Donald Trump;was elected to office. They dropped 6% the day after the 2018 midterms, the firms research showed.

Lauren Thomas and Melissa Repko

Will Texas Republicans Ever Fight For Limited Government

Sometimes when I look around at what Republicans are doing, I dont really know what to do with myself.

Just think about how Republicans were in charge of the U.S. Senate and House and the White House for two years of the first two years of President Trumps term. What did they accomplish? Not much.

Then, what about the last, what is it now, 17 years of Republicans being in charge of all Texas government; the Texas Senate, the Texas House, the Texas Supreme Court, the governors office, all the state agencies? I mean, it is all Republicans running the state yet the accomplishments that have taken place are just not where they ought to be. And you have to ask yourself why.

I think we can find a partial answer to this in an article I ran across the other day about the threatened veto by President Trump on the defense bill. He has said hes going to veto the defense appropriations bill unless Congress puts a provision in it taking away the liability shield from all these high tech companies, such as Facebook and Twitter, that have been seeking to undermine our elections, laws, and democracy.

They lobbied for this provision in law because they said they were going to be neutral providers of content. They were just going to be platforms that people could use and put out whatever information they wanted to.

Recommended Reading: What Did Republicans Gain From The Compromise Of 1877?

In Georgia Runoffs Dems Are Running Hard On Health Care Republicans Not So Much

Why are these elections so important?

In determining control of the Senate, the results will put one party or the other in charge of the legislative agenda. A Democratic sweep would result in a 50-50 Senate with soon-to-be Vice President Kamala Harris being the tiebreaking vote in the chamber.

While there still is a 60-vote threshold to get legislation through, it would be much easier to confirm Bidens Cabinet picks and judicial appointments than if Democrats were in the minority.

Democratic leader Chuck Schumer, who would be presumed to be Senate majority leader if Democrats took control of the chamber, would be in charge of what goes to the floor, including, if it came to it, items like doing away with the filibuster entirely or adding justices to the Supreme Court.

If Republicans won, though, GOP leader Mitch McConnell would be able to largely thwart much of Bidens agenda.

Former Secretary Of State Mike Pompeo

If the 2024 election turns into a foreign policy debate, the 57-year-old Pompeo is in a strong position with his background as former secretary of state and CIA director.

During Pompeos recent speech at the Westside Conservative Club in Urbandale, Iowa, he gave a preview of some of the lines that might end up in his presidential stump speech. He said hes spent more time with North Korean leader Kim Jong Un than any other American, including basketball star Dennis Rodman, and talked about the threat he sees from China. His mention of the U.S. moving its embassy in Israel to Jerusalem during his tenure was met with applause.

Before serving in Trumps Cabinet, Pompeo blasted then-candidate Trump as an authoritarian. Pompeo made the remarks the day of the Kansas caucus in 2016, quoting Trump saying that if he told a soldier to commit a war crime, they would go and do it. Pompeo said the U.S. had spent 7½ years with an authoritarian president who ignored the Constitution, referencing former President Barack Obama, and we dont need four more years of that.

Pompeo served three full terms representing Kansas in the U.S. House before joining the Trump administration. He and his wife, Susan, have one child. He graduated from the U.S. Military Academy and Harvard Law and served in the U.S. Army.

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Trump Campaign Seeks To Get Involved In Supreme Court Fight Over Pennsylvania Ballots

President Donald Trumps reelection campaign asked the Supreme Court to let it join the fight at the court over Pennsylvanias absentee ballot deadlines.

Jay Sekulow, an attorney for the president, wrote in a filing submitted to the justices that Trump has a direct, concrete stake in the outcome of the case that was distinct from the interests of the state lawmakers and Republican Party of Pennsylvania that initiated the suit.

In the case, Republicans are suing over the Pennsylvania Supreme Courts extension of the deadline for elections officials to receive absentee ballots in order for them to be counted. The state court extended the deadline to Nov. 6 from the previous deadline of Tuesday.

The Supreme Court rejected the Republican challenge in a 4-4 split on Oct. 19. On Oct. 28, the justices refused to decide a second GOP challenge before Election Day but left open the possibility of a ruling favoring Republicans after Nov. 3.

Justice Amy Coney Barrett was confirmed onto the bench too late to weigh in on either decision but her presence on the court is thought to favor the Republican challenge moving forward.

The case at the Supreme Court is just one of the many legal battles that the Trump campaign is pursuing in the wake of Tuesdays election.

Trump has claimed for weeks that he might not accept defeat and would challenge a loss in court regardless of the circumstances.

Tucker Higgins

Consider Candidates Track Record And Party Service In Allocating Debate Slots

2020 Election – 5 Republicans Who Might Run For President (Why Donald Trump will be the GOP Nominee)

For a variety of legal and political reasons, the parties authority over their own debates is constrained.44 Yet debates are very important for introducing voters to the partys candidates. They are an essential aspect of the winnowing process. Selecting invitees is particularly challenging when the candidate field is large, as became evident in the Republican nominating cycle four years ago, when the candidates were so numerous that those who fell below a national poll threshold of 3.5% had to attend an undercard debate instead of the main attraction. One consequence was to favor a reality-television celebrity over veterans like Sen. Lindsey Graham, an expert on foreign affairs who had served South Carolina in the Congress since 1993. That seemed shortsighted and unreasonable at the time, and it seems all the more so in hindsight.

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Abraham Lincoln: Campaigns And Elections

The Campaign and Election of 1860:

Going into the presidential election of 1860, the issue of slavery had heated the nation to the boiling point. How were the political parties going to maintain unity in the midst of such intense sectional conflict?

Winning Republican Support

After Abraham Lincoln’s defeat in the race for the U.S. Senate, he spent the next sixteen months speaking and traveling all over the North making campaign speeches for numerous Republican candidates. His style avoided the wordy moral rhetoric of the abolitionists in favor of clear and simple logic. Lincoln was successful in laying the groundwork for his candidacy, since by the spring of 1860, many politicians were indebted to Lincoln for his support. Furthermore, because he was out of office and new to national prominence, he had offended no one in particular within the party. Most importantly, Lincoln had established a solid group of campaign managers and supporters who came to the Republican convention prepared to deal, maneuver, and line up votes for Lincoln. His chief opponent, and the man who was sure that he had the nomination in his pocket, was William H. Seward of New York. However, his front-runner status proved to be his greatest obstacle in that it opened him to political criticism even before the convention delegates had met.

Democratic Disunity

Constitutional Union Party

White-Hot Campaign Trail

Impact of 1860 Election

The Campaign and Election of 1864

Vicious Campaign

Political Realities

Confidence Interval: Republicans Will Win Back Congress In 2022

natesilver: Good pick.

nrakich: Yeah, Pence has led almost every 2024 poll so far that hasnt included Trump. It goes back to what I said earlier about name recognition a lot of the time, the early front-runner wins and you dont have to overthink it.;;

geoffrey.skelley: Pence was my No. 2 pick for these reasons. Plus, vice presidents who run for the presidency have a pretty good history of winning nominations! Think of Joe Biden, Al Gore, George H.W. Bush, Walter Mondale. As Nathaniel wrote back in 2019, its often been a successful stepping stone to the presidency.

alex: Not bad, Sarah! But to play devils advocate: If Trump doesnt run, but the GOP is still the party of Trump in 2022 or 2024, would someone who didnt overturn the election go far?

sarah: Excellent point, Alex, which brings me to my second pick. Pence isnt the most charismatic, and as has been pointed out, the idea that the GOP moves in a more moderate direction might not be the direction the party is interested in heading in. And while I know some like Geoffrey are convinced that Trump is gonna pull a Cleveland and run again as I said up top, I dont buy it I think Republicans are going to be OK with someone else at the top of the ticket as long as they stick to Trumps agenda. And if Im right, who better than Trumps eldest son, the heir apparent?

Its grievance politics 2.0 that maybe has the potential to win back Republicans in the suburbs.

geoffrey.skelley: Oh man. DJTJ?

Also Check: What Percentage Of Republicans Are White

Dire Rhetoric Used To Describe Democratic Political Opponents Whats At Stake In Country

During the second impeachment trial, the core of the House impeachment managersâ case was this: Trumpâs extreme rhetoric about the presidential election being âriggedâ incited a mob to storm the U.S. Capitol.

Every Democratic senator and seven Republican senators bought the argument, voting to convict Trump. In both the House and Senate, even Republicans who did not vote to impeach or convict Trump, respectively, criticized his rhetoric and actions surrounding the election.

But at CPAC, while there were few mentions of Jan. 6, several speakersâ rhetoric was similarly inflammatory as they described political opponents in extreme terms and painted a dire picture of a nation led by Democrats.

During his speech, freshman Rep. Madison Cawthorn, R-N.C., delivered a line eerily similar to one Trump gave on Jan. 6, when the former president said, âIf you donât fight like hell, youâre not going to have a country anymore.â

âIf we sit on the sidelines, we will not have a country to inherit. If we do not get involved and say that it is our duty to make sure that our country is responsible, that our country doesnât take away our liberties, then my friends, we will lose this nation,â Cawthorn said. âThe Democrats, my opponents and adversaries on the other side are brutal and vicious and they are trying to take away all of our rights.â

Democrats Weigh Next Options As Senate Republicans Filibuster Voting Rights Bill

They dont even want to debate it because theyre afraid. They want to deny the right to vote, make it harder to vote for so many Americans, and they dont want to talk about it, Schumer, D-N.Y., said on Tuesday. There is a rot a rot at the center of the modern Republican party. Donald Trumps big lie has spread like a cancer and threatens to envelop one of Americas major political parties.

Vice President Kamala Harris, who has been tasked by the White House to work on voting rights, presided over the Tuesday debate in the Senate.

The legislation is cosponsored by 49 Democratic members of the Senate. The one holdout, Sen. Joe Manchin, D-W.Va., said Tuesday hed vote to begin debate after receiving assurances that the Senate would consider a compromise version that he has said he can support.

Today I will vote YES to move to debate this updated voting legislation as a substitute amendment to ensure every eligible voter is able to cast their ballot and participate in our great democracy, Manchin said in a statement, while adding that he doesnt support the bill as written.

Well keep talking, he said after the vote. You cant give up. You really cant.

Schumer said the vote was the starting gun, not the finish line in the battle over ballot access and vowed that Democrats will not let it die.

He told reporters on Tuesday that the state-led system held up well in the 2020 election.

It has been rejected by top Republicans as a nonstarter.

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[dossiermediasblog]

The Evolution of Paid Media: Trends and Innovations - Dossier Media

In the dynamic world of digital marketing, staying ahead of the curve is imperative. Nowhere is this more evident than in the realm of paid media. From humble beginnings to today’s sophisticated strategies, the evolution of paid media has been marked by constant innovation and adaptation to changing consumer behaviors and technological advancements. In this blog, we’ll explore the journey of paid media, highlighting key trends and innovations that have shaped its trajectory. https://dossier-media.com/the-evolution-of-paid-media-trends-and-innovations/

[orbismarketreports]

Industrial Management And Maintenance Service Market Global Analysis 2021-2028: ABB, Global Industrial Services, ACS Group, Armstrong International, Bilfinger, Etc.

Predicting Growth Scope: Global Industrial Management and Maintenance Service Market The Global Industrial Management and Maintenance Service Market was accounted at US$ xx ML in 2019 and is likely to grow by US$ xx ML during the prediction period. The research is used to assess the Industrial Management and Maintenance Service market in the timeline forecast. The industry revenue figures for each geographical area are included in the Industrial Management and Maintenance Service analysis report. The Industrial Management and Maintenance Service study also includes an industry overview of emerging innovations focused on creative business models, growth opportunities, the competitive strategic background, and a variety of value-added goods that can drive market growth. Likewise, the research presents the most recent demand estimation for the forecasted time period.

Competition Spectrum: ABB Global Industrial Services ACS Group Armstrong International Bilfinger Altrad Feyter Industrial Services Christof Industries General Electric Ciber Global Kaefer KIEL Industrial Services KBR Honeywell Intertek HydroChemPSC Rainham ISPT-Industrial Services Hoondert Groep B.V. Leadec Group Vulfil Management & Consulting Williams Industrial Services STI Group- Industrial Services SKF Veolia Schneider Electric Wood Group Mustang (John Wood Group) SGS INDUSTRIAL SERVICES Rockwell Automation Siemens

In addition to assessing the industrys share in terms of production, development, and valuation, the Industrial Management and Maintenance Service study assesses the industrys share in terms of demand, growth, and valuation. The report also breaks down the market status and forecasts by country, application, vendor, and form. The Industrial Management and Maintenance Service research covers market share, market dynamics, challenges and opportunities, future trends, demand drivers, growth rate, entry barriers and risk, Porters Five Forces, distribution networks, and distributor analysis. The Industrial Management and Maintenance Service research integrates estimation of the market volume and value. To test and quantify the sectors total scale, top-down and bottom-up methods are used.

Find full report and TOC here: @ https://www.orbisresearch.com/reports/index/industrial-management-and-maintenance-service-market-global-analysis-2021-2028-insights-on-leading-players-type-applications-regions-and-future-opportunities?utm_source=PoojaA4e

This research review includes a separate study of key industry dynamics, regulation, as well as the macro and microeconomic measures used in this research analysis. The global market analysis used this approach to determine the competitiveness of the key segment during the forecasting process. The global Industrial Management and Maintenance Service market research is classified, described, and profiled the market in terms of raw materials, classifications, product specifications, cost structures, descriptions, customer profiles, manufacturing processes, and applications. The study also looks at key global business factors including product advantages, demand, supply, costs, efficiency, capacity, and market growth structure.

The market is roughly segregated into:

• Analysis by Product Type: Equipment Maintenance and Repair Industrial Design and Installation Facility Transformation, Processing and Monitoring Technological Innovation and Development Others

• Application Analysis: Oil & Gas Chemicals Automotive Pharmaceuticals Metals & Mining Food & Beverages Energy & Power Aerospace & Defense Others

• Segmentation by Region with details about Country-specific developments – North America (U.S., Canada, Mexico) – Europe (U.K., France, Germany, Spain, Italy, Central & Eastern Europe, CIS) – Asia Pacific (China, Japan, South Korea, ASEAN, India, Rest of Asia Pacific) – Latin America (Brazil, Rest of L.A.) – Middle East and Africa (Turkey, GCC, Rest of Middle East)

Table of Contents Chapter One: Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered: Ranking by Industrial Management and Maintenance Service Revenue 1.4 Market Analysis by Type 1.4.1 Global Industrial Management and Maintenance Service Market Size Growth Rate by Type: 2020 VS 2028 1.5 Market by Application 1.5.1 Global Industrial Management and Maintenance Service Market Share by Application: 2020 VS 2028 1.6 Study Objectives 1.7 Years Considered

Chapter Two: Global Growth Trends by Regions 2.1 Industrial Management and Maintenance Service Market Perspective (2015-2028) 2.2 Industrial Management and Maintenance Service Growth Trends by Regions 2.2.1 Industrial Management and Maintenance Service Market Size by Regions: 2015 VS 2020 VS 2028 2.2.2 Industrial Management and Maintenance Service Historic Market Share by Regions (2015-2020) 2.2.3 Industrial Management and Maintenance Service Forecasted Market Size by Regions (2021-2028) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Porter’s Five Forces Analysis 2.3.5 Industrial Management and Maintenance Service Market Growth Strategy 2.3.6 Primary Interviews with Key Industrial Management and Maintenance Service Players (Opinion Leaders)

Chapter Three: Competition Landscape by Key Players 3.1 Global Top Industrial Management and Maintenance Service Players by Market Size 3.1.1 Global Top Industrial Management and Maintenance Service Players by Revenue (2015-2020) 3.1.2 Global Industrial Management and Maintenance Service Revenue Market Share by Players (2015-2020) 3.1.3 Global Industrial Management and Maintenance Service Market Share by Company Type (Tier 1, Tier Chapter Two: and Tier 3) 3.2 Global Industrial Management and Maintenance Service Market Concentration Ratio 3.2.1 Global Industrial Management and Maintenance Service Market Concentration Ratio (Chapter Five: and HHI) 3.2.2 Global Top Chapter Ten: and Top 5 Companies by Industrial Management and Maintenance Service Revenue in 2020 3.3 Industrial Management and Maintenance Service Key Players Head office and Area Served 3.4 Key Players Industrial Management and Maintenance Service Product Solution and Service 3.5 Date of Enter into Industrial Management and Maintenance Service Market 3.6 Mergers & Acquisitions, Expansion Plans

Do You Have Any Query or Specific Requirement? Ask Our Industry Expert@ https://www.orbisresearch.com/contacts/enquiry-before-buying/5802165?utm_source=PoojaA4e

Looking for provoking fruitful enterprise relationships with you!

Primary and secondary methodologies were utilized to study accurate market sales as well as its breakdowns. Comprehensive primary searches, such as polls, expert opinions, profiles, and secondary ratings to business journals, industry directories, paid outlets, and others, were included in the Industrial Management and Maintenance Service review. Furthermore, the Industrial Management and Maintenance Service market research analyzes data gathered from a variety of sector analysts and major market players around the industrys value chain to provide a concise quantitative and qualitative overview. This research was used to assess the major players in the Industrial Management and Maintenance Service market, with accurate market shares estimated for both primary and secondary research funding.

About Us: Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

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[orbemnews]

Vets Go Upscale to Care for Pets (and Their Owners) When Allegra Brochin and her boyfriend adopted Sprinkles, a feisty white Maltese, last year, they set about finding pet care. “I immediately started looking,” said Ms. Brochin, 23, who works as a communications coordinator for Michael Kors in New York. She saw ads for Bond Vet pop up on her Instagram feed, and when she took in Sprinkles for her shots, she was won over by the look and feel of the clinic, “especially when it’s for a pet you care about and feel responsible for,” she said. Ms. Brochin is not alone in her devotion to her pandemic pet. More than 12.6 million households adopted animals from March to December of last year, according to the American Pet Products Association, helping to propel an increase in visits and revenue to veterinary offices, as new owners took pets in for their first checkup. The heightened demand for veterinary services has drawn investors and others to the market. Landlords — who might previously have spurned tenants associated with unpleasant odors and noise — are more amenable to leasing to the clinics after a year when the vets paid their rent while other businesses fell behind. And architecture firms that specialize in the design of vet space are busier than ever. Tech-savvy start-ups like Bond Vet are promising a reinvention of the experience, with phone apps, round-the-clock telemedicine and boutique storefronts where refreshments (for pet owners) run to LaCroix and cold brew. The pet care business is riding a growth spurt: Morgan Stanley projected that it would be a $275 billion industry in 2030, up from $100 billion in 2019, with vet care the fastest-growing segment over the next decade. “Ten years ago, there was a baby boom,” Arash Danialifar, chief executive of GD Realty Group, a California company that has leased space to a veterinary start-up, said about the proliferation of shops selling children’s fashion. “Now it’s all about pets.” Start-ups make up fewer than 1 percent of the more than 28,000 vet practices across the country, but they are growing quickly. In New York, Small Door Veterinary recently announced it had raised $20 million and planned to go from a single location to 25 by 2025. The firm operates on a membership model, with 24/7 telemedicine and waiting areas with arched, white oak-paneled alcoves that give owners and their pets an intimate place to chill before appointments. Designed by Alda Ly Architecture, the clinics are rented storefronts of 2,000 to 3,000 square feet and cost about $1 million to kit out, said Josh Guttman, Small Door’s co-founder and chief executive. Bond Vet, another New York start-up, models itself on CityMD clinics; it recently raised $17 million and now has six offices, including its first suburban location, in Garden City on Long Island. And in Los Angeles, another membership-based company, Modern Animal, has an office in a high-end shopping district in West Hollywood, with three more to come in the city by year’s end and a dozen clinics in California by 2022, said the company’s founder and chief executive, Steven Eidelman. “I don’t think as a landlord I would have been encouraged to have a vet clinic 15 years ago, but today I would,” said Mr. Danialifar of GD Realty, Modern Animal’s West Hollywood landlord. The start-ups appear positioned to appeal to millennials, who made up the majority of new pet owners during the pandemic. Seventy-six percent of millennials own pets, according to a recent survey, and they are spending generously on their charges. Rebecca Hilton, 34, who lives in Santa Monica, Calif., joined Modern Animal after adopting two kittens, Pinot and Lula, last year and has made use of the company’s app to communicate with the office. She has talked to the doctor via video-chat and has used the app to ask questions and send photos. Today in Business Updated  May 24, 2021, 5:00 p.m. ET “I may have called at 2 a.m. once when one of the cats was acting weird,” she said. “It’s helpful not to have to go in every time.” The health system for pets is advancing in other ways that mirror human health care. Meridian Veterinary Real Estate, a developer founded in Dallas in 2016, builds animal hospitals of 10,000 to 25,000 square feet with departments for surgery, oncology, internal medicine and other specialties — often equipped with as much as $10 million in equipment for things like X-rays, CT scans and M.R.I.s. Such developers work with architecture firms versed in vet design, including Rauhaus Freedenfeld & Associates, which is fielding twice as many calls for new business as it did before the pandemic, said Warren Freedenfeld, a principal at the firm. His business and others design interiors with materials that absorb noise — both high frequency (howling) and low frequency (barking) — and without free-standing columns or sharp corners that might invite a dog to lift a leg. Clinics are designed to be “fear free” with soothing colors and, often, separate zones for cats and dogs. Although there may be a flurry of activity now, veterinary real estate has been evolving for decades. Traditionally, vets owned their own practice as well as the building that housed it — often an actual house. That started to change in the 1980s and ’90s with the advent of corporations, known as consolidators, that began to buy up veterinary practices, attracted by the stability of the businesses. The corporations, often backed by private equity or other investment funds, typically take charge of back-office functions such as payroll and the ordering of supplies, leaving the clinical side of the practices to the vets. Around 25 percent of veterinary practices “have been sold to corporate,” said Karen E. Felsted, a veterinary consultant. Some consolidators own hundreds of pet hospitals — “the McDonald’s of the vet space,” said Brian Wine, founder and chief executive of the Wine Group, a brokerage firm that specializes in veterinary real estate. But most consolidators have not been interested in the actual buildings. The vets thus became landlords, receiving rental income from the corporate groups and retaining the ability to sell their buildings to associates on retirement. Now, however, the animal doctors have other options for their properties. Some private equity firms and real estate investment trusts have divisions devoted to veterinary real estate. And increasingly, companies dedicated to it are springing up. Terravet Real Estate Solutions, founded in 2016, now owns more than 100 buildings in 30 states, many of them housing practices owned by consolidators. For instance, Terravet owns the building housing CountryChase Veterinary Hospital in Tampa, Fla., and the American Veterinary Group, which operates practices across the South, owns the business. Hound Properties, founded two years ago, has been buying buildings with an investor-backed fund. And Vetley Capital, started this year, has a portfolio of 20 buildings in nine states, most of them on the small side, ranging from 2,500 to 4,000 square feet and costing around $1 million, said Zach Goldman, the company’s founder and president. The price of real estate has risen, but the returns are generally modest. “It’s the ultimate slow and steady income,” said Tripp Stewart, co-founder and chief executive of Hound Properties, who is also a practicing vet. Despite the interest, there are obstacles to opening pet hospitals. Zoning sometimes limits their locations. In Pasadena, Calif., GD Realty had to request a zoning change for Modern Animal. Because such businesses revolve around animal doctors, who are in demand as veterinary companies expand, there are shortages of vets in some parts of the country, according to the American Veterinary Medical Association. The improvements in vet facilities are thus aimed not only at pets and their owners, but also at the doctors themselves, who can choose where they want to work. “It used to be that when you went to a vet, it was a family vet who worked out of a kitchen in an old house,” said Dr. Stewart. “Today, you’re not going to attract new young vets to an old house.” Source link Orbem News #care #owners #pets #Upscale #vets