#PVDFest

[davidbrussat]

This weekend's PVDFest mess

A happier PVDFest in downtown Providence, June 3, 2019. (Photo by author) I’d like to put in a bid for downtown as the site for the next PVDFest. Mayor Smiley moved this year’s event out of downtown to the waterfront along the Providence River. Downtown is where festivals such as PVDFest should be held. He should put it back where it belongs. To be sure, much has been done over the past 30 years…

[ratshien]

I FORGOT TO POST PICS from The RI anime con setup from last week

[church-capital]

Wild Posting Agencies in Rhode Island

Wild Posting Agencies in Rhode Island: Transforming Street Advertising

In the bustling world of modern marketing, companies are continually seeking fresh, innovative ways to engage their target audiences. One such method that has stood the test of time and continues to evolve is wild posting. This form of guerilla marketing, characterized by strategically placed posters in high-traffic urban areas, has proven to be a powerful tool for brands looking to make a bold statement. Rhode Island, with its rich cultural scene and vibrant urban areas, is home to several agencies specializing in wild posting. This article delves into the concept of wild posting, the benefits it offers, and highlights some of the prominent agencies in Rhode Island that are leading the charge in this advertising niche.

What is Wild Posting?

Wild posting involves the placement of posters, flyers, or stickers in public spaces, typically on walls, construction sites, and other high-visibility areas. This technique leverages the urban environment to create immediate visual impact, attracting the attention of pedestrians and passersby. Unlike traditional billboard advertising, wild posting allows for greater creative freedom and can be deployed quickly and cost-effectively.

Benefits of Wild Posting

High Visibility: Placing posters in busy urban areas ensures that the message reaches a broad and diverse audience.

Cost-Effective: Compared to traditional advertising mediums like television and radio, wild posting is relatively inexpensive.

Authentic Appeal: The raw, unpolished look of wild posting can give campaigns a grassroots feel, enhancing authenticity.

Creative Freedom: Brands can experiment with bold and innovative designs that stand out in the urban landscape.

Flexibility: Wild posting allows for rapid deployment and easy updates, making it ideal for time-sensitive campaigns.

Notable Wild Posting Agencies in Rhode Island

Big Nazo Lab

Location: Providence

Overview: Known for its eclectic mix of performance art and visual design, Big Nazo Lab uses wild posting as part of its guerilla marketing strategies. Their posters often feature quirky and imaginative artwork that captures attention and stands out in the urban landscape.

Notable Campaigns: Big Nazo Lab has successfully promoted local arts events and performances, contributing to the vibrant cultural scene in Providence.

AS220

Location: Providence

Overview: AS220 is a community arts organization that offers space for artists to create and showcase their work. They utilize wild posting to promote their events, exhibitions, and community projects.

Unique Approach: AS220 emphasizes community engagement and collaboration, often involving local artists and volunteers in their wild posting campaigns.

DesignxRI

Location: Providence

Overview: DesignxRI focuses on promoting Rhode Island’s design sector. Their wild posting campaigns are part of broader efforts to raise awareness about local design talent and industry events.

Notable Projects: They have effectively used wild posting to create buzz around their annual Design Week, drawing attention to Rhode Island’s creative economy.

Milkcrate Cafe

Location: Providence

Overview: Milkcrate Cafe, known for its combination of good coffee and community vibes, often uses wild posting to promote music gigs, poetry readings, and local artist showcases.

Impact: Their grassroots approach has built a loyal following and enhanced community participation in their events.

Successful Wild Posting Campaigns in Rhode Island

PVDFest Promotion

Agency: Big Nazo Lab

Campaign Overview: To promote the annual PVDFest, Big Nazo Lab executed a wild posting campaign featuring vibrant posters of performing artists and event details. Posters were placed in high-traffic areas around Providence’s downtown.

Impact: The campaign generated significant buzz, increasing attendance and media coverage of the festival.

AS220’s Foo Fest

Agency: AS220

Campaign Overview: AS220 used wild posting to promote Foo Fest, their annual summer block party. The posters, designed by local artists, were vibrant and eye-catching, reflecting the festival’s eclectic vibe.

Impact: The campaign boosted ticket sales and community participation, reinforcing AS220’s role in fostering local arts.

Design Week RI

Agency: DesignxRI

Campaign Overview: DesignxRI employed wild posting to advertise Design Week RI, featuring posters that highlighted various events and workshops. The designs emphasized the creativity and innovation of Rhode Island’s design community.

Impact: The campaign successfully raised awareness about Design Week RI, attracting both local and national attention to the state’s design sector.

The Impact of Wild Posting

Wild posting offers several advantages that make it an attractive option for businesses and organizations:

Engagement: The unique and often artistic nature of wild posting can capture attention and spark conversations among viewers.

Memorability: Bold, creative posters can leave a lasting impression, making the brand or event more memorable.

Local Focus: By targeting specific neighborhoods or areas, wild posting allows businesses to engage directly with local communities.

Shareability: Eye-catching wild posting campaigns are often shared on social media, extending their reach beyond the physical locations.

The Future of Wild Posting in Rhode Island

As the marketing landscape continues to evolve, wild posting remains a relevant and powerful tool for engaging urban audiences. Key trends likely to shape the future of wild posting include:

Integration with Digital Marketing: Combining wild posting with digital elements, such as QR codes and augmented reality, can create interactive and trackable campaigns.

Sustainability: As environmental awareness grows, using eco-friendly materials and sustainable practices in wild posting will become more common.

Customization: Tailoring campaigns to specific demographics or neighborhoods can increase their effectiveness and relevance.

Community Involvement: Engaging local artists and communities in the creation and execution of wild posting campaigns can enhance their impact and authenticity.

Conclusion

Wild posting agencies in Rhode Island are leveraging this time-tested guerilla marketing technique to create impactful and memorable advertising campaigns. From promoting cultural festivals and local music scenes to raising awareness for social causes, these agencies use the unique advantages of wild posting to engage urban audiences effectively. As the marketing landscape continues to evolve, wild posting remains a versatile and impactful tool for businesses and organizations looking to stand out in a crowded market. For those seeking a cost-effective, high-impact advertising solution, partnering with a wild posting agency in Rhode Island offers the creativity and expertise needed to make a lasting impression.

[collectedbadhabits]

I’m on a concert comedown

[twothangspopart]

Last week at #pvdfest a kid really was into my art at the two Thangs booth. He wanted to buy a print with his own money and while he was stuck on one, when he found this #pokemon / #starwars painting, he just lit up. He got all the details and explained what was going on to his parents before purchasing it. These interactions are some of the best compliments you can get as an artist. (at Providence, Rhode Island) https://www.instagram.com/p/CfSlboZNxzO/?igshid=NGJjMDIxMWI=

[bignazo]

Images of the BIG NAZO Intergalactic Creature Band taking the stage and performing a Rock/Funk musical & visual spectacle featuring STStation Yuranian Aliens, DANCE-BOTs and NAZOID Creatures at PVDFest 2022.

Photos by Michael Luzzi

[providencepubliclibrary]

We’re very sad to say that our 2018 Creative Fellow’s time with us is coming to a close at the end of June. We’ve had a delightful time working with her, and it’s been energizing and exciting to see the new work that she’s created based on our collections.

First, we’d like to say that Becci Davis gave an astounding and well-received performance on the library’s Washington Street steps this past Saturday as part of PVDFest, complete with large-scale banners bearing images of items from our Special Collections. Below are a couple of photographs of her performance:

If you missed Saturday’s performance, or if you loved it so much that it left you wanting more, you’ll be happy to hear that tomorrow (Wednesday, June 13, 2018), you’ll have TWO opportunities to see Becci!

First, she’ll be bringing her Beacon Beauty Shop (as seen at our HairBrained opening) to Burnside Park in downtown Providence from 11:00 – 2:00. A description from the artist:

Beacon Beauty Shop is an interactive art performance. Becci Davis had her first appointment in a beauty shop when she was ten years old. Since then, she has been a patron in numerous beauty salons and found that elements of Black salon culture are widespread. That alone is something beautiful. These institutions are beacons of Black culture and the setting to countless intimate interactions between stylist and client. Join her as she examines beauty shop culture through performance. Share good, bad, and awkward moments in an intimate, 5 minute, one-on-one exchange.

Then, later that same day, Becci is giving an artist’s talk at the library, where she’ll reflect on her research and creative process, show documentation of Saturday’s performance of Private Proclamations, and answer questions. (Thank you to Matthew Lawrence of Law and Order Party for a lovely shout-out regarding this talk!)

We hope to see you there!

Becci Davis Artist’s Talk at PPL 6/13 We're very sad to say that our 2018 Creative Fellow's time with us is coming to a close at the end of June.

[madewithlovejewelry]

Had a fun filled birthday weekend in Newport. The answer to guessing my age is... 29! But everybody wins! Enter coupon code BDAYSPECIAL at checkout for 20% off your order through Friday - MadeWithLoveJWL.Etsy.com (only to be used on items already listed at my Etsy shop, not on “hold items” that I list up for you. . #starbucks #guitar #guitarpick #guitarpicks #newport #rhodeisland #newportri #bday #bdaycelebration #birthday #music #boston #musicnotes #musicnote #gclef #candles #providence #providenceflea #pvdfest #pvdfest2018 #dog #dogs #coffee #starbuckscoffee #frappuccino #newportshipyard (at Newport Shipyard)

[isthisjazz]

ITJ at PVDFest

The “Is This Jazz?” concert series has been hosting world class, original jazz around Providence for over six years and is working with PVD Fest to host a showcase of some of the best young, local musicians playing around the city. The set will feature original music performed by saxophonist Leland Baker, pianist Joe Godfrey, drummer Max Goldman, bassist Steve Johnson, percussionist Ryan Kowal, guitarist Phil Mazza, guitarist Mark Medeiros, pianist Nick Sanfillipo, and saxophonist Ben Shaw. 

Head to the Burnside park stage and catch the showcase going from 2pm until 3:30pm.

Visit http://pvdfest.com/ for more information.

If you saw the showcase and are interested in contacting any of the musicians here is a list of their details and where you can find them online:

Nick Sanfillipo: nesanfilippo@gmail.com

Max Goldman: maxhgoldman@hotmail.com, https://maxgoldmanmusic.com

Steve Johnson: sjohnsonbass@yahoo.com

Ben Shaw: 4benshaw@gmail.com, ahueofshaw.tumblr.com

Leland Baker: lelandbaker0@gmail.com, https://soundcloud.com/leland-baker

Phil Mazza: philmaz136@gmail.com, http://www.philmazza.com

Mark Medeiros: markjm129@gmail.com

Ryan Kowal: rkvibes85@gmail.com, http://www.ryankowal.com

Joe Godfrey: jgodfrey83@hotmail.com, www.joegodfreypiano.com

[tkoprovidence]

Thumbs up to the chef #foodporn #trinity #steak #PVDFest

[ambitiousblackfeminist]

High art. Street art. Critical social discourse. #happynewyear #3amblack #pvdfest

[watrousart]

PVD Maker Faire vendor Rahul Anand of 3ducatorsusa.org tours Slater Mill and the starting point of the American Industrial Revolution! Along with more, PVD Fest & PVD Maker Fair 2019 A slection of photos continue :) (2) #pvdfest #pvdfest2019 #makers #festival #minimakerfaire #makerfaire #providence #as220 #pvdmakerfaire (at Rhode Island) https://www.instagram.com/p/BykxIVQnhib/?igshid=1174mbjrqoh9l

[dboogie22]

Fun times at PVD Fest. The kids started the day off #edcforkids lmao #pvdfest #goodtimeswiththekids #dancingunicorns #providenceri #streetart #dragqueens #artfestivals #mydancingboys (at PVDFest) https://www.instagram.com/davisito_875/p/BygcrMkhb_zZw-GbSIvE1K_ODRJolMYvlYwP8k0/?igshid=n7oheovvuep8

[ilovedmusic]

Oh hai, just hanging in #Providence with #pioneering #woman #DJ @lorabranch & the author of "Do You Remember House" @micahsalkind #pvdfest #rhodeisland #housemusic #conversations #music (at THE DARK LADY!) https://www.instagram.com/p/BybbvISFujy/?igshid=7dqlhcknyu0p

[thevintagerobot]

Finishing up a new batch of recycled desk organizers for the Providence Maker Faire this weekend. _______ #vintagerobot #makerfaire #providencerhodeisland #rhodeisland #recycledrobot #deskorganizer #robot #upcycle #recycle #reuse #repurposed #pvdfest #makersmovement #handmade #robotart https://www.instagram.com/p/Byah2UPgzM1/?igshid=k7e26uwv69u8