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👉 How Agile Content Moderation Process Improves a Brand’s Online Visibility
🤷‍♀️ Agile content moderation enhances a brand’s online presence by swiftly addressing and adapting to evolving content challenges. This dynamic approach ensures a safer and more positive digital environment, boosting visibility and trust. 🔊 Read the blog: https://www.sitepronews.com/2022/12/20/how-agile-content-moderation-process-improves-a-brands-online-visibility/
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#content moderation#content moderation solution#Outsource Content Moderation#Outsource content moderation services#social media content moderation
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what did you mean by "... produces ptsd on an industrial scale"? just trying to understand, thank u!
content moderation for platforms like facebook and tiktok employs thousands of people, sometimes in the usa but more commonly in the global south (so they can be paid less) to sit at computers and view hundreds of flagged posts a day, including graphic violence and csem, for awful wages, under ridiculously stringent conditions. this results in many, many of the people who work in this field developing PTSD -- and of course they are not given adequate treatment of support, one article cites facebook giving its moderaties nine minutes of 'wellness time' for employees to recover if they see something traumatic.
here's some articles on the topic that can give you a good overview of what working conditions in this field are like, but warning, there's pretty graphic descriptions of violence, animal abuse, and child sexual abuse in these articles, as well as frank discussion of suicidal ideation:
Nearby, in a shopping mall, I meet a young woman who I'll call Maria. She's on her lunch break from an outsourcing firm, where she works on a team that moderates photos and videos for the cloud storage service of a major US technology company. Maria is a quality-assurance representative, which means her duties include double-checking the work of the dozens of agents on her team to make sure they catch everything. This requires her to view many videos that have been flagged by moderators “I get really affected by bestiality with children,” she says. “I have to stop. I have to stop for a moment and loosen up, maybe go to Starbucks and have a coffee.” She laughs at the absurd juxtaposition of a horrific sex crime and an overpriced latte.
For Carlos, a former TikTok moderator, it was a video of child sexual abuse that gave him nightmares. The video showed a girl of five or six years old, he said [...] It hit him particularly hard, he said, because he’s a father himself. He hit pause, went outside for a cigarette, then returned to the queue of videos a few minutes later.
Randy also left after about a year. Like Chloe, he had been traumatized by a video of a stabbing. The victim had been about his age, and he remembers hearing the man crying for his mother as he died. “Every day I see that,” Randy says, “I have a genuine fear over knives. I like cooking — getting back into the kitchen and being around the knives is really hard for me.”
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Being a content moderator on Facebook can give you severe PTSD.
Let's take time from our holiday festivities to commiserate with those who have to moderate social media. They witness some of the absolute worst of humanity.
More than 140 Facebook content moderators have been diagnosed with severe post-traumatic stress disorder caused by exposure to graphic social media content including murders, suicides, child sexual abuse and terrorism. The moderators worked eight- to 10-hour days at a facility in Kenya for a company contracted by the social media firm and were found to have PTSD, generalised anxiety disorder (GAD) and major depressive disorder (MDD), by Dr Ian Kanyanya, the head of mental health services at Kenyatta National hospital in Nairobi. The mass diagnoses have been made as part of lawsuit being brought against Facebook’s parent company, Meta, and Samasource Kenya, an outsourcing company that carried out content moderation for Meta using workers from across Africa. The images and videos including necrophilia, bestiality and self-harm caused some moderators to faint, vomit, scream and run away from their desks, the filings allege.
You can imagine what now gets circulated on Elon Musk's Twitter/X which has ditched most of its moderation.
According to the filings in the Nairobi case, Kanyanya concluded that the primary cause of the mental health conditions among the 144 people was their work as Facebook content moderators as they “encountered extremely graphic content on a daily basis, which included videos of gruesome murders, self-harm, suicides, attempted suicides, sexual violence, explicit sexual content, child physical and sexual abuse, horrific violent actions just to name a few”. Four of the moderators suffered trypophobia, an aversion to or fear of repetitive patterns of small holes or bumps that can cause intense anxiety. For some, the condition developed from seeing holes on decomposing bodies while working on Facebook content.
Being a social media moderator may sound easy, but you will never be able to unsee the horrors which the dregs of society wish to share with others.
To make matters worse, the moderators in Kenya were paid just one-eighth what moderators in the US are paid.
Social media platform owners have vast wealth similar to the GDPs of some countries. They are among the greediest leeches in the history of money.
#social media#social media owners#greed#facebook#meta#twitter/x#content moderation#moderators#ptsd#gad#mdd#kenya#samasource kenya#low wages#foxglove#get off of facebook#boycott meta#get off of twitter
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AI projects like OpenAI’s ChatGPT get part of their savvy from some of the lowest-paid workers in the tech industry—contractors often in poor countries paid small sums to correct chatbots and label images. On Wednesday, 97 African workers who do AI training work or online content moderation for companies like Meta and OpenAI published an open letter to President Biden, demanding that US tech companies stop “systemically abusing and exploiting African workers.”
Most of the letter’s signatories are from Kenya, a hub for tech outsourcing, whose president, William Ruto, is visiting the US this week. The workers allege that the practices of companies like Meta, OpenAI, and data provider Scale AI “amount to modern day slavery.” The companies did not immediately respond to a request for comment.
A typical workday for African tech contractors, the letter says, involves “watching murder and beheadings, child abuse and rape, pornography and bestiality, often for more than 8 hours a day.” Pay is often less than $2 per hour, it says, and workers frequently end up with post-traumatic stress disorder, a well-documented issue among content moderators around the world.
The letter’s signatories say their work includes reviewing content on platforms like Facebook, TikTok, and Instagram, as well as labeling images and training chatbot responses for companies like OpenAI that are developing generative-AI technology. The workers are affiliated with the African Content Moderators Union, the first content moderators union on the continent, and a group founded by laid-off workers who previously trained AI technology for companies such as Scale AI, which sells datasets and data-labeling services to clients including OpenAI, Meta, and the US military. The letter was published on the site of the UK-based activist group Foxglove, which promotes tech-worker unions and equitable tech.
In March, the letter and news reports say, Scale AI abruptly banned people based in Kenya, Nigeria, and Pakistan from working on Remotasks, Scale AI’s platform for contract work. The letter says that these workers were cut off without notice and are “owed significant sums of unpaid wages.”
“When Remotasks shut down, it took our livelihoods out of our hands, the food out of our kitchens,” says Joan Kinyua, a member of the group of former Remotasks workers, in a statement to WIRED. “But Scale AI, the big company that ran the platform, gets away with it, because it’s based in San Francisco.”
Though the Biden administration has frequently described its approach to labor policy as “worker-centered.” The African workers’ letter argues that this has not extended to them, saying “we are treated as disposable.”
“You have the power to stop our exploitation by US companies, clean up this work and give us dignity and fair working conditions,” the letter says. “You can make sure there are good jobs for Kenyans too, not just Americans."
Tech contractors in Kenya have filed lawsuits in recent years alleging that tech-outsourcing companies and their US clients such as Meta have treated workers illegally. Wednesday’s letter demands that Biden make sure that US tech companies engage with overseas tech workers, comply with local laws, and stop union-busting practices. It also suggests that tech companies “be held accountable in the US courts for their unlawful operations aboard, in particular for their human rights and labor violations.”
The letter comes just over a year after 150 workers formed the African Content Moderators Union. Meta promptly laid off all of its nearly 300 Kenya-based content moderators, workers say, effectively busting the fledgling union. The company is currently facing three lawsuits from more than 180 Kenyan workers, demanding more humane working conditions, freedom to organize, and payment of unpaid wages.
“Everyone wants to see more jobs in Kenya,” Kauna Malgwi, a member of the African Content Moderators Union steering committee, says. “But not at any cost. All we are asking for is dignified, fairly paid work that is safe and secure.”
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"More than 150 workers whose labor underpins the AI systems of Facebook, TikTok and ChatGPT gathered in Nairobi on Monday [May 1st, 2023] and pledged to establish the first African Content Moderators Union, in a move that could have significant consequences for the businesses of some of the world’s biggest tech companies.
The current and former workers, all employed by third party outsourcing companies, have provided content moderation services for AI tools used by Meta, Bytedance, and OpenAI—the respective owners of Facebook, TikTok and the breakout AI chatbot ChatGPT. Despite the mental toll of the work, which has left many content moderators suffering from PTSD, their jobs are some of the lowest-paid in the global tech industry, with some workers earning as little as $1.50 per hour.
As news of the successful vote to register the union was read out, the packed room of workers at the Mövenpick Hotel in Nairobi burst into cheers and applause, a video from the event seen by TIME shows. Confetti fell onto the stage, and jubilant music began to play as the crowd continued to cheer.
The establishment of the Content Moderators Union is the culmination of a process that began in 2019, when Daniel Motaung, a Facebook content moderator, was fired from his role at the outsourcing company Sama after he attempted to convene a workers’ union called the Alliance. Motaung, whose story was first revealed by TIME, is now suing both Facebook and Sama in a Nairobi court. Motaung traveled from his home in South Africa to attend the Labor Day meeting of more than 150 content moderators in Nairobi, and addressed the group.
“I never thought, when I started the Alliance in 2019, we would be here today—with moderators from every major social media giant forming the first African moderators union,” Motaung said in a statement. “There have never been more of us. Our cause is right, our way is just, and we shall prevail. I couldn’t be more proud of today’s decision to register the Content Moderators Union.”
TIME’s reporting on Motaung “kicked off a wave of legal action and organizing that has culminated in two judgments against Meta and planted the seeds for today’s mass worker summit,” said Foxglove, a non-profit legal NGO that is supporting the cases, in a press release.
Those two judgments against Meta include one from April in which a Kenyan judge ruled Meta could be sued in a Kenyan court—following an argument from the company that, since it did not formally trade in Kenya, it should not be subject to claims under the country’s legal system. Meta is also being sued, separately, in a $2 billion case alleging it has failed to act swiftly enough to remove posts that, the case says, incited deadly violence in Ethiopia...
Workers who helped OpenAI detoxify the breakout AI chatbot ChatGPT were present at the event in Nairobi, and said they would also join the union. TIME was the first to reveal the conditions faced by these workers, many of whom were paid less than $2 per hour to view traumatizing content including descriptions and depictions of child sexual abuse. ...Said Richard Mathenge, a former ChatGPT content moderator... “Our work is just as important and it is also dangerous. We took an historic step today. The way is long but we are determined to fight on so that people are not abused the way we were.”
-via TIME, 5/1/23
[Note: In addition to Big Tech outsourcing and exploiting workers for social media and AI moderation, many companies also exploit and vastly underpay mostly overseas workers to straight up pretend to be AI. I'm really glad issues around this are starting to get attention AND UNIONS because exploited overseas labor is so often the backbone of AI--or even the "AI" itself.]
#labor unions#africa#kenya#south africa#open ai#chatgpt#facebook#meta#tiktok#workers rights#labor rights#exploitation#outsourcing#big tech#anti ai#nairobi#unionisation#unionize#good news#hope
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How Artificial Intelligence Will Change the Future of MarketingÂ

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About (I'm paraphrasing) "Why does the OTW not send all reports of CSAM to crime-fighting agencies directly? Why is it on the PAC team to evaluate that with their own untrained eyes on their own computers, risking their safety and mental health, when NCMEC have far better tools and training to do that work?" questions and worries brought up by current anti-ao3/otw talk going around.
Do you WANT the NCMEC to be spammed with hentai?
More than it is already, I mean. Yes, website mods and evaluators of reported content do not have access to the databases that would let them determine whether a pornographic photograph/gif was of an actual, already identified child, or just of a short adult porn actor with a baby face whose porn gets reported frequently enough to be in any database under "Not CSAM". And if there were any A.I.s who could determine the likely ages in new/non-archieved material, they probably couldn't afford them (though I personally would not trust those tools to be accurate or incapable of messing up - in either direction - one bit). These A.I. would be extremely unlikely to impossible to be better at that work than human beings.
Evaluation and moderation - if a site chooses to do the latter - is important work, and while it sucks that many websites outsource it to barely-paid workers offshore or have to rely on unpaid volunteers to do it due to the sheer manpower it requires for larger sites, it's still necessary to do it. No matter how unpleasant and taxing it is. I'd love if everyone who did that work was well-compensated for it and had access to mental-health services, but that just isn't affordable for organisations who aren't specifically given money to do that (unlike police and agencies).
Someone needs to sort through the (reported or actively moderated) content to seperate the fanart of Steven Universe from the photos of real people, and the photos of what appears to be actual children from photos that appear to be of adults. Do those people sometimes fuck up? Sure. Wrt "cartoon vs photo", even, child protection organisations that should really know better have fucked up on occasion. To say nothing of the amount of people reporting cartoons as CSAM/CSEM all over fandom/the US-based internet.
That's why those layers of evaluation are so crucial to enabling actual law-enforcement to do their jobs. You see something that you believe is CSEM on a website, you report it to the evaluators on that website. They make a call whether that is a child in danger and, if yes, pass it on to the NCMEC or similar, and then they make their own evaluation to decide whether or not to notify the police, who makes their own evaluation to determine if it's truly legally actionable and then opens a case and tries to find the perpetrator. But if it doesn't look like any child is in danger according to the lower layers of evaluators - from the average person making a good-faith judgement to professional organisation workers allegedly trained to deal with this stuff - actual investigators don't have to waste their time dealing all by themselves with it. Or, to put it another way, so it's not all left up to the judgement of cops whether or nor someone committed an online sex crime.
Encouraging people to skip those layers out of worry that members of an Abuse Team - who took that job voluntarily, (well-)paid or not - might get disturbed by doing their jobs, is a terrible idea. And as long as those evaluators have a report to point to in the unlikely event that police find suspicious pictures in their cache during any unrelated investigation of them, they are gonna be fine wrt accusations of possession. Nor is the OTW liable if someone evaluate a ticket and determines the content legal when it later turns out it wasn't, as long as the illegality wasn't obvious (eg the words "Does anyone want to buy some photos of naked minors?" in a non-fictional context) or could have been proven with the tools at their disposal (which, since those tools are "human eyes and brains", means there's only proof of liability in fairly obvious cases). And that is as it should be, because lot whole lot of porn could be argued to feature people who aren't clearly 18 or older. You can't report all porn of people who look between 16 and 25 as CSEM, cause that would create a lot of false - and if not false, not proveable - reports.
The OTW cannot moderate all content, and the nature and purpose of the site makes forbidding certain suspicious words or tags pretty much impossible (but is also why it would be hard for anyone looking for criminal content to find and download it). But if they were to moderate certain suspicious-but-not-obviously-illegal content/tags, it would then make them liable if any content they didn't get to due to sheer volume - even as of yet unreported content - turns out to be illegal. Because it could be argued that if they moderate/screen a tag, they were likely to know about illegal activity in it, or at least suspected that the tag fascilitates such activity (cause why else moderate that tag but not others?). So they should have banned the tag, since they couldn't adequately moderate it. Which is why the people of the OTW don't look at anything or evaluate it unless it's been reported, and they don't kick it off the site "just in case" because then they would be moderating and liable. Kind of like how writers can't admit they read any fanfiction, only much much worse.
I'm not sure what would happen to AO3 if no one in PAC was willing to take "potential CSEM" tickets anymore. It's not like anyone can force them, nor should they. I doubt the OTW would be allowed to forward content to NCMEC automatically, in that case. Both because of the "layers are needed" argument above, and cause I'm sure that if website owners didn't have to hire their own people to deal with illegal material, they (the for-profit ones, at least) mostly just... wouldn't. So the most likely outcome would be that AO3 would have to be shut down.
#pro-fiction#AO3#OTW#I know there's not much discussion about this specific thing here#it's mostly happening in AO3 comments dreamwidth and twitter#but a few of the people with those questions and worries might find this useful#and I know a few of them are using this site and this seems simpler than responding to several ppl individually somewhere else
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I can't find the post I made months ago when they switched the snooze from a week to a month, but I called this a mile away (I think quite a few people did). Of course the only reason that they left the worst function they ever implemented on the platform was due to contractual obligation. They outsourced the hosting on live (which is why you have to grant additional permissions and such), which means they either paid up front (which they wouldn't have been able to do) or they signed an agreement saying they would keep the service up for a minimum amount of time during which they would pay back the host for the cost of services and fulfil their contractual financial obligation.
And, genuinely, I think the content on live is as bot ridden and trash as it is because they realized that pretty much no one actually uses it so they stopped moderating it. They are also probably contractually obliged to keep the service visible while it is up, hence the snooze, so that users are more likely to sign up and share their personal data (which is how the host is most likely making their profit in this scenario) regardless of whether or not they actually use live.
And, in my opinion, getting rid of live will actually encourage more growth on the platform.
I checked back through all of the blogs I follow the other day, and I compared the old ones that haven't been active in ages to the updates of the platform. All the poets and artsy people left with the adult content ban, but the second wave of people leaving was a slow trickle of fandom people that left after live. And I think that happened because people realized that if this site was going to become an Instagram or tiktok clone, they might as well migrate to the better version of *that* social media while there was still a way for them to tell their followers where to find them. And I understand that. If Tumblr was going to be a primarily video based social media, I'd just move my social media activity to the best video based platform so I wouldn't have to deal with the sloughing off of features and users and feature creep and platform decay, I'd go somewhere where they already figured out the solutions to the problems I haven't had yet.
Anyway.
Wouldn't it be wild if the skeleton crew got permission to, after a successful excision of Tumblr live, allow adult content back on the platform?
Though, at this point I'm more entertained by the concept that staff can now call themselves "the skeleton l crew" and we can get more skeleton war memes and year round skeleton gifs. Because, let's face it, whatever staff is left is going to have to embrace it and work with what they have.
THis news is better than gay sex
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Indian Stock Market Today: Nifty 50, NSE Sensex, and Key Market Insights – Kalkine
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[ID: Screenshot of an excerpt from the article that reads "The current and former workers, all employed by third party outsourcing companies, have provided content moderation services for AI tools used by Meta, Bytedance, and OpenAI -- the respective owners of Facebook, TikTok and the breakout AI chatbot ChatGPT. Despite the mental toll of the work, which has left many content moderators suffering from PTSD, their jobs are some of the lowest-paid in the global tech industry, with some workers earning as little as $1.50 per hour." /end ID]
meta, bytedance, and openai (facebook, tiktok, and chat gpt) have been paying workers in africa $1.50 an hour to moderate their ai. those workers are now unionizing, which has gotten a lot of press. however the really important part will come when those workers begin negotiations. keep an eye out in the future for any support they may need. this is going to be a big fucking battle against these massive, super protected entities just to not be paid starving wages

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Modern businesses depend significantly on non-voice BPO projects to operate in the current market environment. The non-voice BPO processes of data entry with content moderation include form filling operations together with email support services which enable businesses to maintain productivity while prioritizing core operations. Zoetic BPO Services serves as a reliable and authentic service provider for non-voice BPO projects among the various market alternatives.
The reviews of Zoetic BPO Services demonstrate a solid record regarding their reliability and transparency performance. The business clients value both their quick onboarding process and detailed project documentation along with the dedicated staff team they receive at Zoetic BPO Services. Zoetic provides authentic projects with timely income payments as well as professional assistance to both independent workers and small business owners.
The foundation of Zoetic BPO Services rests upon its mission towards top-quality services. Evidence from Zoetic BPO Services reviews shows clients and partners obtain actual projects which come with valid contracts even though most fake providers do not follow this standard practice. The trustworthiness combined with genuine operation establishes Zoetic as the top destination for serious BPO outsourcing requirements.
Zoetic BPO Services client satisfaction reviews demonstrate that the organization exists as more than a typical BPO partner since it creates successful lifetime relationships for outsourcing requirements.
FAQs
The non-voice projects available at Zoetic are suitable entry-level work opportunities for beginners.
There are simple projects available at Zoetic which they provide training for new users who need help in understanding the tasks.
What methods exist to confirm the originality of the project?
Project genuineness becomes verified through feedback from both clients and Zoetic BPO Services review sources.
 Does Zoetic provide client support?
The support team at their company acts in a responsive manner along with being helpful to customers.
Conclusion
Users seeking trustworthy non-voice business process outsourcing work need to look no further. The online reviews at Zoetic BPO Services demonstrate their authentic projects alongside real earnings and dependable assistance system. Zoetic BPO Services provides a partnership opportunity that will enable you to advance confidently with your outsourcing projects.
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Navigating the Digital Frontier: Mastering BPO Job Search in the Philippines
The Business Process Outsourcing (BPO) industry in the Philippines continues to be a powerhouse of employment, offering diverse career paths and stability even amid global economic fluctuations. With the evolution of digital recruitment, the traditional methods of job hunting have transformed dramatically, making the BPO job portal an essential gateway for aspiring professionals. These online platforms have revolutionized how candidates connect with employers, streamlining the application process and expanding access to opportunities across the country.
Embarking on a BPO job search requires strategic planning and understanding of the industry landscape. The sector has evolved far beyond simple call center operations to encompass specialized fields including healthcare information management, financial services, IT support, and content moderation. This diversification has created a rich tapestry of roles suited to various skill sets and career aspirations. Whether you're a fresh graduate or a seasoned professional looking to pivot, the BPO sector offers entry points at multiple levels, making a focused BPO job search worthwhile for many Filipinos.
The Philippines has emerged as a global leader in the BPO industry, with major hubs in Metro Manila, Cebu, Davao, and other urban centers. A BPO job search Philippines-focused reveals thousands of openings across these locations, catering to professionals with diverse linguistic abilities, technical skills, and educational backgrounds. What sets the Philippine BPO industry apart is its robust ecosystem that supports professional growth, competitive compensation packages, and work environments that often mirror international standards.
Digital transformation has significantly enhanced BPO job opportunities throughout the country. Modern BPO job portals feature sophisticated filtering systems that allow candidates to search based on location, salary range, required experience, and specific skill sets. Many platforms also offer profile matching algorithms that connect candidates with positions aligned with their qualifications. This technological advancement has democratized access to BPO career opportunities, enabling job seekers from various regions to discover positions that previously might have remained invisible to them.
The post-pandemic landscape has particularly accelerated the availability of remote jobs in BPO, creating a paradigm shift in how work is structured. Companies have recognized that many BPO functions can be performed effectively from home, opening opportunities for professionals who previously faced geographic or personal constraints. This flexible work arrangement has expanded the talent pool for employers while offering employees better work-life balance. When conducting a BPO job search, filtering for remote or hybrid positions can reveal options that align with preferred lifestyle and personal circumstances.
BPO careers Philippines-wide are distinguished by their clear advancement pathways. Unlike some industries where career progression can be ambiguous, BPO organizations typically offer structured promotion tracks, performance-based incentives, and training programs designed to equip employees with higher-level skills. New entrants often begin in front-line positions but can advance to team leadership, quality assurance, training, or specialized technical roles based on performance and aptitude. This clarity of progression makes BPO career opportunities attractive for those seeking long-term professional development.
When utilizing a BPO job portal for your search, optimization of your digital presence becomes crucial. Creating comprehensive profiles that highlight relevant skills, certifications, and experience significantly increases visibility to potential employers. Many portals allow candidates to upload video introductions, portfolios, or assessment results, providing a more dimensional representation than traditional resumes alone. Regular profile updates and engagement with portal features such as skill assessments or industry webinars can further enhance candidacy for competitive positions.
The competitive nature of BPO job opportunities requires applicants to differentiate themselves beyond basic qualifications. Employers increasingly value candidates who demonstrate adaptability, problem-solving abilities, emotional intelligence, and digital literacy. Certification in relevant software, participation in industry forums, and continuing education all signal commitment to professional excellence. When navigating a BPO job search, highlighting these distinguishing characteristics can elevate an application above others with similar technical qualifications.
Industry experts predict that BPO career opportunities will continue expanding, with evolution toward higher-value services requiring specialized knowledge and advanced problem-solving capabilities. Artificial intelligence integration, data analytics, and cybersecurity are emerging as growth areas within the sector. Forward-thinking professionals conducting a BPO job search should consider upskilling in these domains to align with industry trajectories and position themselves for emerging roles.
The Philippine BPO industry represents not just employment but genuine career potential with global relevance. Through strategic use of BPO job portals, thoughtful preparation, and continuous skill development, candidates can access opportunities that match immediate needs while laying groundwork for long-term professional advancement. As the industry continues evolving and embracing technological innovation, those who approach their BPO job search with intention and foresight will find themselves well-positioned to thrive in this dynamic and rewarding sector.
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Unleashing the Power of Instagram for Business Growth
The Rise of Visual Storytelling in Digital Success
In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their audiences. Among the many platforms available, one stands out as a powerhouse for engagement and brand visibility: Instagram. With over a billion active users, this visually-driven platform has transformed how companies communicate, market, and grow. The secret to unlocking its potential lies in effective social media management services and targeted Instagram marketing strategies. These approaches are no longer optional but essential for businesses aiming to thrive in a competitive online world.
The appeal of Instagram lies in its ability to blend creativity with authenticity. Users are drawn to stunning visuals, relatable stories, and seamless interactions. For businesses, this creates a unique opportunity to showcase products, share behind-the-scenes moments, and build a loyal community. However, managing this platform successfully requires more than just posting pretty pictures. It demands a thoughtful strategy, consistent effort, and an understanding of what resonates with followers.
Why Instagram Matters for Modern Businesses
Instagram’s influence on consumer behavior is undeniable. People turn to the platform not just for entertainment but for inspiration and discovery. From fashion to food, travel to technology, industries of all kinds have found a home here. The platform’s features—like Stories, Reels, and IGTV—offer diverse ways to engage audiences, making it a versatile tool for promotion. Businesses that harness Instagram marketing can tap into this dynamic environment to boost brand awareness and drive sales.
What sets Instagram apart is its emphasis on visuals. A single image or short video can convey a message more powerfully than paragraphs of text. This is where professional social media management services  come into play. Crafting a cohesive aesthetic, maintaining a posting schedule, and engaging with followers require time and expertise. For many companies, outsourcing these tasks to specialists ensures their presence on the platform remains strong and effective.
Crafting a Winning Strategy for Instagram Success
Building a successful Instagram presence starts with a clear plan. The first step is defining your goals—whether it’s increasing followers, driving website traffic, or boosting product sales. Once the objectives are set, the focus shifts to creating content that aligns with your brand’s identity. High-quality photos, compelling captions, and strategic hashtags form the foundation of this effort. However, consistency is key. Posting sporadically or without direction can dilute your impact.
This is where social media management services prove invaluable. Experts in this field understand the nuances of Instagram’s algorithm and can optimize your content for maximum reach. They analyze trends, monitor engagement, and adjust tactics to keep your account performing at its best. For instance, knowing when your audience is most active or which types of posts generate the most likes can make a significant difference in your results. Pairing this with Instagram marketing techniques, such as collaborating with influencers or running targeted ads, amplifies your efforts further.
Engaging Your Audience Like Never Before
Instagram isn’t just a broadcasting tool—it’s a two-way street. The platform thrives on interaction, and businesses that prioritize engagement often see the greatest rewards. Responding to comments, liking follower posts, and hosting Q&A sessions in Stories foster a sense of community. This connection turns casual viewers into loyal advocates for your brand.
Professional social media management services streamline this process. Managing incoming messages, tracking mentions, and moderating discussions can be overwhelming for a busy business owner. Delegating these responsibilities ensures no opportunity to connect is missed. Meanwhile, Instagram marketing takes engagement to the next level with creative campaigns. Contests, giveaways, and user-generated content encourage followers to participate actively, strengthening their bond with your brand.
Measuring Success and Adapting for Growth
One of the biggest advantages of Instagram is its built-in analytics. Insights into follower demographics, post performance, and story views provide a wealth of data. However, interpreting this information and turning it into actionable steps requires skill. Businesses that invest in social media management services benefit from expert analysis that goes beyond surface-level metrics. These professionals identify what’s working, what’s not, and how to pivot for better outcomes.
Similarly, Instagram marketing campaigns rely on tracking results. Whether it’s monitoring the success of a sponsored post or evaluating the reach of a Reels video, data drives improvement. The ability to adapt based on these insights ensures your efforts remain relevant and impactful. In a platform that evolves as quickly as Instagram, staying ahead of the curve is a must.
The Future of Business on Instagram
As Instagram continues to grow, its role in business success will only expand. New features, shifting user habits, and emerging trends mean there’s always something to explore. Companies that embrace social media management services and Instagram marketing position themselves to not just survive but thrive in this space. It’s about more than visibility—it’s about building relationships, sparking conversations, and creating a lasting impression.
The journey to Instagram mastery may seem daunting, but it’s a worthwhile investment. With the right strategy and support, businesses can transform this platform into a powerful engine for growth. In a world where attention is the ultimate currency, standing out on Instagram is no longer a luxury—it’s a necessity.
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In the USA alone, most companies (66% according to Forbes!) Offshore atleast ONE department completely and of course, with the rise of Artificial Intelligence/LLMs, less jobs will be available at home as a result. I wanted to explore the benefits and downsides of offshoring vs. having your Trust & Safety staff in-house and perhaps with an addition of AI tooling.
Offshoring
Pros!
Reduced cost ($10s or $100s of thousands per year)
Eliminate hire/train-up/management time and moneyÂ
Less $$$ spent on staff means more scaleability
Cons!
Cultural nuances + differences can be interpreted differently
Moderation guidelines might need a facelift prior to outsourcing to account for T&S team cultural shifts, language barriers, etc
Long working hours for the moderation team and low pay, might create a morality issue
Near-Shore and InHouse
Pros!
Usually in-person/hybrid approach, allows you to put name-to-face
Allows for regular and deeper collaboration, opportunities to regularly amend policies
Can also consider gig economy work or contract work
Cons!
Higher pay and benefits cost means you lost more $$ as a business, not as scaleable
Your contractors or workers stay with you for way longer, can’t just fire like you can a whole firmÂ
Potential for less $$$ and time spent on AI tooling unless the T&S team is specialized to program AI/LLM modelsÂ
I'd personally recommend trying out all options if your company can afford it, and especially early on before rapidly scaling. Make sure your team is aware and has (some) background tech knowledge such as Python and SQL experience as well.
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