#Omnicom

[bigtrashguy]

I should have hard lined this better, spent a lot of time trying to fix it but I'm just kinda done with it lol

[bradyoil]

Omnicom/RAPP Global CCO Troy Hitch's Million Little Big Ideas.

Troy Hitch, the Global Chief Creative Officer at Omnicom/RAPP. As a leader at the forefront of shaping the future of advertising, Troy’s insights into the art and science of RAPP’s precision marketing techniques were nothing short of fascinating. Troy shared his concept of “a million little big ideas” – the challenge of creating personalized, emotionally engaging experiences that go beyond just…

[designmiss]

Adv Extra: Mint Parking Ticket https://www.design-miss.com/adv-extra-mint-parking-ticket/ I londinesi di Proximity Worldwide, del gruppo Omnicom e affiliato a BBDO, hanno realizzato per Wrigley GmbH una simpatica Adv: Mint Parking Ticket, un biglietto per il parcheggio auto a Düsseldorf, in Germania, al sapore di menta, come […]

[analyticsinsight123]

Omnicom Media Group Expands Reach with Glovo Partnership

https://tinyurl.com/ycyww3ht

Omnicom Media Group (OMG), a prominent media services division within Omnicom Group, has entered into a strategic collaboration with Glovo

[wwwdotideasnmoredotnet]

AI's Impact on Creativity in Ad industry: A Panel Review

How do you think AI will impact creativity in the ad industry – positively and negatively – in the near future? This is the question put forth to a panel of nine industry gurus, moderated by one Carol Cooper of Shots, in a recent article. There’s been so much written already about AI that I felt it appropriate and timely to share this panel discussion since it relates to creativity and…

[hugueslouisrey]

The $30 Billion Bet: How AI and Data Are Reshaping the Future of Advertising (Source: wsj.com)

Suzanne Vranica, a seasoned media and advertising journalist, highlights in her recent article how the $30 billion merger between Omnicom and Interpublic Group signals a fundamental shift in the advertising industry, driven by the rise of AI and data-centric strategies over traditional creative dominance. source:…

[eduardocoutorj]

US Joint Industry Committee define critérios para medição do streaming

O Joint Industry Committee dos Estados Unidos definiu os critérios para a mediçao tanto da audiência, quanto da qualidade do streaming. Para as comparações serem justas e equiparáveis trouxe alguns critérios para esta medição. São eles: Big Data Tecnologia e infraestrutura Privacidade e transparência Transparência no Cross-Midia e integração no Cross-Midia Mensuração do Cross-Midia. Esses…

[autobot-ratchet]

Cyberverse season 4 part 1!

been a minute huh lmAO full disclosure, I have seen this first part because I had to caption it for my job, but that was I think over a year ago so I don't remember much lmAO just that all the dinobots are in this and they combine, that's all I retained

OH RIGHT THE INVISIBLE CREATURE I do vaguely remember this lmAO

lol get egged, Grimlock

"Nexus Prime's omnicom!" boy that's a Nokia

it is unbelievably funny that the key to finally achieving peace on Cybertron was for Megatron to bite it lmfAO it was literally just this one guy, nobody else wants to keep fighting the war

*quietly has loop flashbacks at this parade music* I'm glad everyone's having fun lmAO

*Arcee voice* If I had a nickel for every time Grimlock and I had to save the day because everyone else was frozen, I'd have two nickels. Which isn't a lot but it's weird that it happened twice

I forgot entirely about Nightbird and not-Bumblebee here lmfAO

what in the shattered glass is all this shit lmfAO I do not remember any of these assholes

oh the dinobots are STUPID stupid, except for Swoop

so there's an entire planet of dinobots??? rad

ah. there WAS an entire planet of dinobots. significantly less rad

hell yeah Grimlock fuck em up

so they get combinered by pure accident lmAO

oh Percy finally got his eyes fixed! congrats hon let's hope these assholes don't break em again lmAO

your fucking WHAT database??? it's honestly really funny how much of this I don't remember considering I absolutely had to have figured out how to spell Witwiki Database for my job (I'm assuming I went with that spelling because. yknow. wiki)

YEAH I remember this training sequence

yeah I definitely remember having to type the words "courage and good cheer" like a thousand times lmAO

love that Swoop just. had the answer the whole time but nobody wanted to listen to her because she uses too many big words they don't know

ooh get his ass Soundwave

"Nobody forgets me anymore!" ........ I did lmfAO oops

oh nO THIS ISN'T FUNNY ANYMORE LEAVE LASERBEAK ALONE

Soundblaster lost one (1) beatboxing competition and decided fuck this whole planet what a baby

I like how Doublecrosser STILL has paint on his face

fuck yeah Laserbeak get his ass

oh right, Trypticon

lol get de-legged idiot

loooooool get frozen

I WAS GONNA SAY if we unfreeze everyone, does that include Trypticon, but apparently not

Shadow Striker's only mildly annoyed that Soundwave appears to have straight up vanished

hgdfsjk Optimus just not gonna think too hard about the giant dinosaur, it's fine, it's peace time

aww Soundwave's little chuckle was cute

I love how much weird shit everyone's just shrugging and rolling with

[centrally-unplanned]

Alright some idea space stuff for the Arnell Group Pepsi Conspiracy: the Arnell Group closed in 2013, and this site, abrands.net - a wikipedia for advertising companies with THIS web design on its archives god I love the internet

- has a post mortem summary of the company and it claims:

Arnell also had a longstanding relationship with PepsiCo, and was responsible for the global introduction of a striking new set of can designs for the company in 2006. More recently, he oversaw another lavish reinvention of that company's brands and packaging in late 2008 and early 2009. This project was less well received, especially after Arnell's own extensive and undeniably pretentious brand strategy document was leaked online. 

That CEO and founder Peter Arnell wrote the document himself. Which is not that unbelievable, because he was that kind of guy:

For years, Peter Arnell enjoyed a reputation as one of the industry's most highly regarded strategists, although his no-holds-barred self-confidence could take some getting used to. The Wall Street Journal once compared him to Darth Vader. An eccentric and larger than life figure, he was renowned for regularly reducing assistants to tears. Punishments ranged from excessive verbal abuse to being forced to do push-ups in front of the whole office. One employee was forced to sit under a desk for the duration of a staff meeting. Numerous other rumours spread through the industry earning him the title of "New York's worst boss". Yet Arnell was also an obsessive perfectionist and creative whirlwind, personally managing every aspect of any creative project he took on. He designed logos, shot photos, filmed ads, art directed buildings, all with the same boundless energy and uniform skill. Sometimes described as Omnicom's "secret weapon", he was often drafted in behind the scenes to provide strategic assistance on brands handled elsewhere within the group. With an encyclopaedic knowledge of art and culture, and an opinion on just about everything, Arnell was certainly one of the major characters in the modern day industry.

Definitely the type to start believing his own bullshit. But its not like adbrands has a source for this claim, and when you google other articles they tend to link back to this. Its also just A: not the kind of thing a CEO normally does? Like be involved sure, but not actually composing docs like this; and B: he was in fact normally pretty good at his job while being a huge ass, while this document is clearly insane.

It is absolutely believable that he had a too-high-on-his-own-supply day and told the design team to connect the Pepsi logo the Arc of the Universe and they obeyed, clearly the leading hypothesis. But still I think its likely some other factor - something on Pepsi's side, or maybe an employee being a little vengeful or mocking? something - is at play on this one. I think a piece is still missing.

And since the Arnell Group been dissolved for over a decade, who would care about keeping it a secret? Peter himself ofc, he would be embarrassed by it, but his staff, I would hope someone talked at some point.

[helloyoucreatives]

Open for entries: The Big C global brief to end the stigma of cancer in the workplace is now open for entries

In Cannes, top creative leaders from across Edelman, IPG, Omnicom, Publicis and WPP joined forces on stage to deliver one of the most high profile briefs the industry has seen, impacting the lives of up to 4 billion people. The ask? To create a culture-defying programme, experience, campaign that could erase the stigma and insecurity of cancer at work.

Today, Monday 10th July, The Big C brief officially opens for entries. 

The brief invites the entire industry and beyond, as individuals or duos within one agency or cross-agencies, to create a campaign that will launch on World Cancer Day 2024, in a global multi-media campaign supported by $100m. 

Powered by Cannes Lions’ world class judging systems, judging will be led by senior creative and strategy leads across the five holding companies including: Susan Credle (global chair & global chief creative officer, FCB), Chaka Sobhani (global CCO of Leo Burnett), Luiz Sanches (CCO of BBDO NA), Judy John (global CCO of Edelman) and Debbi Vandeven (global CCO of VMLY&R) .

The submission deadline is Friday, September 15. Judging will take place throughout October, with the winner announced at the end of that month. The winners will also receive a delegate pass to attend Cannes Lions 2024 from the Festival.

For more details please visit www.workingwithcancerpledge.com and link through to the entry platform.

About Working with Cancer

Working with Cancer aims to completely erase the stigma and insecurity of cancer at work. Today, the program initially launched by Publicis Groupe is an alliance of major international companies, with over 600 pledging businesses impacting up to 20 million employees, united by the aim to create an open, supportive and recovery-forward culture for cancer sufferers. The program was recently recognised by Cannes lions with a Grand Prix for Good in Health.

[yamnbananas]

Omnicom Building, London,England 07/04/2023

[news365timesindia]

[ad_1] Wonderful® Pistachios, the world’s largest grower and processor of pistachios and distributor of California Pistachios, is celebrating the launch of California Pistachios’ first international advertising campaign, “The Better Nut”. This initiative communicates the nutritional benefits of California pistachios, aiming to increase category awareness and position them as a delicious, guilt-free and complete protein snack.   The Better Nut OOH campaign indicating nutritional benefits of California Pistachios   The campaign’s centrepiece is a striking visual featuring an arm flexing its muscles crafted entirely of California pistachios in their vibrant green hue. This imagery will be showcased across billboards, unipoles, newspapers, and in-app promotions on Amazon. The messaging highlights California pistachios as a tasty and guilt-free snack boasting essential vitamins, minerals and other nutrients that promote well-being.   The Better Nut draws insights from a global study conducted by Wonderful Pistachios across ten countries, revealing a rising demand for healthier snacks and plant-based protein among urban Indians. Key findings include: 86% of consumers seek protein in their diets. 58% of India consumers perceive health to be more important than taste Nuts are the second most popular snack in India, with 86% of shoppers buying them and 66% of urban Indians snacking on pistachios.   The ICMR-National Institute of Nutrition (ICMR-NIN), recommended including nuts like pistachios as a healthy snack and an essential source of plant protein in a balanced diet. A serving of 28 grams of California pistachios contains 6 grams of protein, fibre, and unsaturated fats, making them ideal for mindful snacking.   Diana Salsa, Vice President of Marketing at Wonderful Pistachios, stated, "India is a dynamic and growing market with a deep appreciation for nutritious and versatile foods. With its rich culinary traditions and a rising focus on healthy lifestyles, The Better Nut offers an incredible opportunity for us to connect with consumers who value the quality, taste and benefits of incorporating pistachios into their daily diet. Over the last six years, pistachio consumption in India has doubled, driven by a growing awareness of these nuts’ nutritional benefits."   The campaign is a collaboration between Wonderful Pistachios’ in-house agency, Wonderful Agency, DDB Mudra for creative adaptation and PHD India, part of the Omnicom Media Group, for media execution.   Michael Perdigao, President of The Wonderful Agency, The Wonderful Company’s in-house agency, commented, "The Better Nut campaign inspires us to see that making a healthy snack choice is simple.  This new campaign uses clean and impactful visuals that make it easy to understand why pistachios are a smart snack for any time of day.”   Harshada Menon and Siddhesh Khatavkar, Executive Creative Directors, DDB Mudra added, “We are excited to collaborate with California Pistachios on this campaign. Our strategy blends to adapt global brand consistency with local adaptation to resonate with Indian audience. In addition to the striking imagery created by TWC, our 3D installation of a giant pistachio will draw eyeballs to the powerful health benefits of pistachios.”   The campaign will run for three weeks, targeting high-traffic locations across Mumbai, Delhi, and Bengaluru. Select billboard sites in these cities will feature the 3D installations of a giant pistachio to enhance engagement. The print advertisements will appear in a leading newspaper, while a customized Amazon storefront will elevate category visibility, featuring QR codes on creatives to streamline purchasing from leading brands in India offering California pistachios.   For more information about California Pistachios, visit www.californiapistachios.com.   California Pistachios   California Pistachios

are grown and distributed by The Wonderful Company, the world's largest vertically integrated pistachio processor and marketer located in California's Central Valley. California Pistachios are Non-GMO, providing a smart, healthy choice for consumers around the world. Sun-ripened in the moderate Mediterranean climate of California, these distinctively green nuts pack taste and contain antioxidants and over 30 different nutrients. California Pistachios in India are available under leading brands and private labels at retail outlets, grocery stores, and online platforms. !function(f,b,e,v,n,t,s) if(f.fbq)return;n=f.fbq=function()n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments); if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '311356416665414'); fbq('track', 'PageView'); [ad_2] Source link

[news365times]

[ad_1] Wonderful® Pistachios, the world’s largest grower and processor of pistachios and distributor of California Pistachios, is celebrating the launch of California Pistachios’ first international advertising campaign, “The Better Nut”. This initiative communicates the nutritional benefits of California pistachios, aiming to increase category awareness and position them as a delicious, guilt-free and complete protein snack.   The Better Nut OOH campaign indicating nutritional benefits of California Pistachios   The campaign’s centrepiece is a striking visual featuring an arm flexing its muscles crafted entirely of California pistachios in their vibrant green hue. This imagery will be showcased across billboards, unipoles, newspapers, and in-app promotions on Amazon. The messaging highlights California pistachios as a tasty and guilt-free snack boasting essential vitamins, minerals and other nutrients that promote well-being.   The Better Nut draws insights from a global study conducted by Wonderful Pistachios across ten countries, revealing a rising demand for healthier snacks and plant-based protein among urban Indians. Key findings include: 86% of consumers seek protein in their diets. 58% of India consumers perceive health to be more important than taste Nuts are the second most popular snack in India, with 86% of shoppers buying them and 66% of urban Indians snacking on pistachios.   The ICMR-National Institute of Nutrition (ICMR-NIN), recommended including nuts like pistachios as a healthy snack and an essential source of plant protein in a balanced diet. A serving of 28 grams of California pistachios contains 6 grams of protein, fibre, and unsaturated fats, making them ideal for mindful snacking.   Diana Salsa, Vice President of Marketing at Wonderful Pistachios, stated, "India is a dynamic and growing market with a deep appreciation for nutritious and versatile foods. With its rich culinary traditions and a rising focus on healthy lifestyles, The Better Nut offers an incredible opportunity for us to connect with consumers who value the quality, taste and benefits of incorporating pistachios into their daily diet. Over the last six years, pistachio consumption in India has doubled, driven by a growing awareness of these nuts’ nutritional benefits."   The campaign is a collaboration between Wonderful Pistachios’ in-house agency, Wonderful Agency, DDB Mudra for creative adaptation and PHD India, part of the Omnicom Media Group, for media execution.   Michael Perdigao, President of The Wonderful Agency, The Wonderful Company’s in-house agency, commented, "The Better Nut campaign inspires us to see that making a healthy snack choice is simple.  This new campaign uses clean and impactful visuals that make it easy to understand why pistachios are a smart snack for any time of day.”   Harshada Menon and Siddhesh Khatavkar, Executive Creative Directors, DDB Mudra added, “We are excited to collaborate with California Pistachios on this campaign. Our strategy blends to adapt global brand consistency with local adaptation to resonate with Indian audience. In addition to the striking imagery created by TWC, our 3D installation of a giant pistachio will draw eyeballs to the powerful health benefits of pistachios.”   The campaign will run for three weeks, targeting high-traffic locations across Mumbai, Delhi, and Bengaluru. Select billboard sites in these cities will feature the 3D installations of a giant pistachio to enhance engagement. The print advertisements will appear in a leading newspaper, while a customized Amazon storefront will elevate category visibility, featuring QR codes on creatives to streamline purchasing from leading brands in India offering California pistachios.   For more information about California Pistachios, visit www.californiapistachios.com.   California Pistachios   California Pistachios

are grown and distributed by The Wonderful Company, the world's largest vertically integrated pistachio processor and marketer located in California's Central Valley. California Pistachios are Non-GMO, providing a smart, healthy choice for consumers around the world. Sun-ripened in the moderate Mediterranean climate of California, these distinctively green nuts pack taste and contain antioxidants and over 30 different nutrients. California Pistachios in India are available under leading brands and private labels at retail outlets, grocery stores, and online platforms. !function(f,b,e,v,n,t,s) if(f.fbq)return;n=f.fbq=function()n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments); if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '311356416665414'); fbq('track', 'PageView'); [ad_2] Source link

[designmiss]

Adv Extra: Mint Parking Ticket https://www.design-miss.com/adv-extra-mint-parking-ticket/ I londinesi di Proximity Worldwide, del gruppo Omnicom e affiliato a BBDO, hanno realizzato per Wrigley GmbH una simpatica Adv: Mint Parking Ticket, un biglietto per il parcheggio auto a Düsseldorf, in Germania, al sapore di menta, come […]

[daro-digital-media]

Accounts were formerly handled by Interpublic Group, Omnicom and Brandtech Group's Oliver, alongside WPP.

[bradyoil]

Omnicom/RAPP Global CCO Troy Hitch's Million Little Big Ideas.

Troy Hitch, the Global Chief Creative Officer at Omnicom/RAPP. As a leader at the forefront of shaping the future of advertising, Troy's insights into the art and science of RAPP's precision marketing techniques were nothing short of fascinating. Troy shared his concept of "a million little big ideas" - the challenge of creating personalized, emotionally engaging experiences that go beyond just transaction-driven content. His passion for finding the "grand unification theory" that ties together big brand ideas and hyper-targeted, data-driven campaigns was palpable. If you want a glimpse into the future from one of the industry's top creative minds, buckle up for an eye-opening conversation with Troy.

FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND - MY MENTAL PERFORMANCE EXILIR Save hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

  Check out this episode!