#Nithya Pandian

[karuppuezhutthu-blog]

மூங்கில் தினம்: பழங்குடிகளின் வாழ்வியலில் மூங்கில் ஒரு அங்கமாக இருப்பது எப்படி?

பட மூலாதாரம், Nithya Pandian படக்குறிப்பு, மூங்கில் மற்றும் இதர தாவரங்கள் உதவியோடு கட்டப்பட்டிருக்கும் நீலகிரி தொதவர்களின் கோவில் கட்டுரை தகவல் இன்று செப்டம்பர் 18, சர்வதேச மூங்கில் தினம். சர்வதேச மூங்கில் அமைப்பு ஒவ்வொரு ஆண்டும் மூங்கிலின் பயன்பாடு குறித்து மக்கள் மத்தியில் விழிப்புணர்வை ஏற்படுத்த இந்த தினத்தை அனுசரித்து வருகிறது. அன்றாட பயன்பாடுகளில் முக்கிய அங்கம் வகிக்கும் மூங்கில்களை…

[indizombie]

In 2019, Tamil Nadu was second only to Uttar Pradesh when it came to hate crimes against Christians, according to statistics compiled by the United Christian Forum (UCF). A bulk of the hate crimes were recorded in BJP-ruled states or in states where the party has a strong presence. Tamil Nadu presents the only exception to this trend. According to UCF, there were 227 instances of hate crimes in Tamil Nadu between 2014 and 2022 in which Christian communities, pastors and churches were targeted by Hindutva extremists. The reports are based on the information collected by the UCF helpline, a toll-free number that was launched in January 2015 to help victims with legal remedies. The UCF report compiled a range of incidents involving disrupting prayers and attacking believers, attacking/abusing pastors and their family members, and vandalising churches.

Nithya Pandian, ‘The systematic attack on Christians in Tamil Nadu’s Hindutva laboratory’, News Minute

[niranjantheflautist]

Thadai Edhuvai (Single)

Thadai Edhuvai was conceptualised on March 2021 and the development of the press release period extended up till June 2021. This was one of the projects that I had undertaken in terms of marketing between the month of June to August. I will talk about some of the marketing campaigns that we had run during this period. I have documented some of the post production reflections in this segment. The link to the music video is located below for your reference. 

This music video featured artists from Singapore and India namely Abrahaam Nithya Pandian and Srinidhi as well as my band, Brahmastra in this lyrical video. This was released with Believe Music International. 

We worked on a press release for Thadai Edhuvai and we had reached out to marketing platforms. The sample screenshot of the press release is attached below for your reference. 

We had then sent the press release to a few marketing and media companies to assist us with the promotion of the album. We had also sent it out to film festivals. 

- The lyrical video was featured on Behind-woods as the must listen to song for the month of March 2021. The link for the website is located in this blog.

https://www.behindwoods.com/tamil-movies-cinema-news-16/latest-tamil-hit-songs-ft-asku-maaro-enjoy-enjaami-thattan-thattan-karnan-and-12.html

- The lyrical video was also featured on bandwagon as well as on Hear65. The link to the feature is located below for your reference. 

https://hear65.bandwagon.asia/albums/thadai-edhuvai

- The lyrical video was also featured on Talam, a show by Vasantham (Mediacorp). The link to the feature is located below for your reference. 

https://m.facebook.com/watch/?v=165460735453660&_rdr

I have also sent the lyrical video to various music video festivals as shown in the diagram below. 

I was glad that the following festivals had selected and awarded accolades to the song namely;

1. Munich Music Video Awards (Best Lyrics Video Song - Honourable Mention)

2. Munich Music Video Awards (Best Original Song - Finalist)

3. Global Lift Off Network 2021 (Official Selection)

4. Kerala International Festival 2021 (Official Selection)

5. Goa International Festival 2021 (Official Selection)

These promotion was done between the month of April to August 2021. 

Challenges:

1. Marketing was the weakest element of this production as the track did not reach out to the local community but to the international community. 

2. My arrangements need improvement in terms of the scope of production layers used. I need to be careful with frequencies. 

Solutions:

1.I got in touch with a marketing specialist to get their insights to understand various methods of reaching out to different agencies. I discovered the use of online festival submission portals such as Film-freeway. I had then submitted Thadai Edhuvai to the above mentioned festivals. I was elated to receive international accolades with the platform. 

2. I also studied certain production techniques as well as arrangement methodologies. I had referenced the following audio e-book:

- The Addiction Formula (https://www.scribd.com/audiobook/363627173/The-Addiction-Formula-A-Holistic-Approach-to-Writing-Captivating-Memorable-Hit-Songs-With-317-Proven-Commercial-Techniques-331-Examples)

- Skills, Techniques and Production in Contemporary Arts (https://www.scribd.com/presentation/384666827/4Skills-Techniques-and-Production-in-Contemporary-Art)

- Pro-Techniques for home recording (https://www.scribd.com/book/194949508/Pro-Techniques-For-Home-Recording-Studio-Tracking-Mixing-Mastering-Tips-Tricks-Techniques-With-Audio)

With these resources, I had mapped out certain adaptations to my workflow and produced this track that had attained international accolades. 

Discoveries:

1. I discovered the uses of the Film Freeway portal. It was an extremely useful portal for me to submit my videos to online festivals around the world. 

2. I also discovered a new audio workflow across borders as I had executed a recording from India using Audio Mover and Zoom. I realised the wonders of this workflow and will be using this workflow for upcoming projects.

3. I also discovered additional production techniques such as the study of frequencies to programme layers for tracks. I also discovered additional mixing and mastering tips from the audio engineer of this project. 

- Breaking the tracks into sub sections such as the rhythm layers, bass layers, harmonic layers and the vocal layers. Once we have cleaned the individual components, we will then start mixing them as a whole. 

[news-chhondomela]

An early butterfly migration that holds signals of climate change

An early butterfly migration that holds signals of climate change

Written by Nithya Pandian , Edited by Shruti Sundar Ray | Updated: October 22, 2020 8:52:58 pm

Dark Blue Tiger butterflies collecting nectar from a flower. (Photographed by Jeswin Kingsly)

An unusual phenomenon took place in late August, this year—thousands of butterflies could be seen travelling from the Eastern Ghats to the…

[tnwenglish]

In Nilgiris, tea workers live in shadow of landslides

In Nilgiris, tea workers live in shadow of landslides

Written by Nithya Pandian , Edited by Vishnu Varma | Nilgiris | Updated: September 19, 2020 11:10:41 am

A settlement in the Nilgiris. (Express Photo: Nithya Pandian)

On the night of August 6, a river of mud and debris crushed four rows of living quarters of tea plantation workers in Pettimudi village in Kerala’s Idukki district, killing 70 people. The death toll, heaviest-ever inflicted…

[indizombie]

Coimbatore is the Hindutva laboratory of Tamil Nadu and stronghold of the Hindu Munnani. Coimbatore topped the Kongu region with 42 incidents of hate crimes, according to the UCF report. While the city has traditionally seen extreme communal violence between Hindus and Muslims, anti-Christian violence is a relatively new phenomenon in Coimbatore. And the Munnani is at the forefront of this campaign. The Munnani has one person designated to keep a watch on the Christian community in every neighbourhood of the city, said the organisation’s Coimbatore South district secretary, Govindraj Natarajan. “We have designated Hindu Munnani members in all the 100 wards in Coimbatore. We immediately get to know when a non-Hindu takes residence in any ward in the city. We know if they are involved in conversion or just leading normal lives.” The police, who are aware of these ward-level watchers, say that they are highly trained. “You will rarely see them in the forefront when violence breaks out. They are not in it to become leaders of agitations. Their role is to work quietly in the community and provoke violence rather than participate in it,” said the senior police officer in Coimbatore.

Nithya Pandian, ‘The systematic attack on Christians in Tamil Nadu’s Hindutva laboratory’, News Minute

[indizombie]

The attacks against Christians in Tamil Nadu rarely get counted as hate crimes or communal violence. In many cases, Murugavel said, the police broker a compromise between the aggressors and the victims. A Madras High Court lawyer and former Public Prosecutor based in Chennai said that the police also systematically downplay the seriousness of the cases. “On the occasions they do register cases, they avoid those sections of the Indian Penal Code (IPC) that deal specifically with religious violence such as 295 (defiling a place of worship), 295A (outraging religious sentiments), 296 (disturbing a religious assembly), 153 (provoking a riot) and 153A (promoting enmity between religious groups),” the senior lawyer said. Another lawyer who provides legal aid to persecuted Christians in the Delta region of Tamil Nadu. said that by not invoking the sections of the law that deal with communal violence, the police are able to pass off the well orchestrated attacks as conflict between individuals. “The political motivation behind the attacks is rarely the focus of the police investigation. It helps protect the leaders who instigate violence. This also helps the Dravidian parties maintain that Tamil Nadu is a secular state,” the lawyer said.

Nithya Pandian, ‘The systematic attack on Christians in Tamil Nadu’s Hindutva laboratory’, News Minute

[indizombie]

Nearly half of the incidents (117) of hate crime were reported from the Kongu region and nearby, made up of Coimbatore, Erode, Dharmapuri, Krishnagiri, Salem, Namakkal, Karur, Dindigul, Tirupur as well as parts of Madurai district. This region, which is dominated by the landed and politically influential Gounder and Thevar castes, is otherwise notorious for atrocities against Dalits. Pastors have been evicted from the spaces they rented for prayer meetings, and attacked on accusations of conversion by Hindutva forces, chief among them the Hindu Munnani. The playbook in many attacks in the region is almost identical: identify a church or prayer service, incite the neighbouring residents by claiming conversion, surround and attack the churches, pastors, their families, and prayer halls, get the police involved, and force the landlord to evict them from the premises by threatening further violence.

Nithya Pandian, ‘The systematic attack on Christians in Tamil Nadu’s Hindutva laboratory’, News Minute