#Namely the campaign branding | Explore Tumblr posts and blogs

maeamian · 6 months ago

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Look, I'm not saying that the first name thing is never a sign of disrespect, but one reason people call her Kamala instead of Harris is because that's the campaign branding she used in the 2020 primaries. Same thing for Hillary, she decided on campaign branding that focused on her first name because quite simply there had already been a president with the same last name. But at the same time, there's Bernie, there's Beto, there's Mayor Pete, they are known by their first names in politics because that's the political branding that they went with.

Similarly when it comes to last name branding Donald has gone all in to the point that you probably had to think for a fraction of a second to get to Trump when I used the first name. I understand that sexism exists, but I am not positive that these two candidates having their more common used name be their first one is a good example of it.

#Like I can see how it comes off that way but I think Noticing It like the post I'm vagueing about is too simplistic to work every time #I mean it may even be that it's sexism but they're familiar with it and have decided to use that in their branding #But also I think there are more straightforward mechanisms for explaining these things and those should be examined first #Namely the campaign branding #That said she does seem to be using Harris branding for this run #Just like the reason people think of her by her first name is that's what she ran her last national campaign on?

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