#NSE Center for Behavioral Sciences

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Prof Arvind Sahay joins as the Director of MDI Gurgaon | Education

Prof Arvind Sahay joined as the Director of MDI Gurgaon. Before joining MDI Gurgaon, Prof. Sahay held the position of Professor of Marketing at the Indian Institute of Management, Ahmedabad (IIM-A). According to a press release by MDI Gurgaon, Prof. Sahay served as the Founding Chairperson of the NSE Center for Behavioral Sciences and the India Gold Policy Center Chairperson at IIM Ahmedabad just…

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Neuroscience And The Post Pandemic Brain: How To Maximise Marketing Results

Neuroscience And The Post Pandemic Brain: How To Maximise Marketing Results

Neuroscience in marketing is nothing new; However, in a post-pandemic world, understanding the rapidly changing consumer may be even more valuable. Drum spoke to Professor Arvind Sahay, Professor of Marketing at the Indian Institute of Management and Chairperson of the NSE Center of Behavioral Sciences, to learn more about uncovering the links between the human brain and better marketing…

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Data Science Course in Mumbai