#MediaAndEntertainment

[shristisahu]

Leveraging Predictive Pricing Analytics to Enhance Profitability in the Media and Entertainment Industry

Originally Published on: QuantzigLeveraging Predictive Pricing Analytics to Improve Profitability for a Media and Entertainment Client Entertainment

Entertainment Industry Overview

The media and entertainment sector have witnessed consistent growth, fueled by the rising number of tech-savvy audiences. To navigate through price fluctuations and rapid technological changes, industry players are increasingly adopting pricing analytics. These solutions assist firms in comprehending customer buying decisions, enabling the tailoring of pricing strategies to meet consumer needs.

The client, a prominent media and entertainment industry player based in Europe, sought Quantzig’s pricing analytics solution. The goal was to gain actionable insights, concentrate on target customers, rationalize products, and utilize automation tools for well-informed business decisions.

Business Challenge

In the dynamic global landscape, the media and entertainment industry faces intense competition, making price optimization crucial. As the client aimed to introduce new services in niche customer segments, having an effective pricing strategy became imperative to avoid losing clientele to competitors. The client approached Quantzig to employ pricing analytics, aiming to enhance pricing and overall profitability by developing effective solutions to optimize spending patterns.

Leading businesses in the media and entertainment industry are turning to organizations like Quantzig to accurately forecast product demand. The pricing analytics experts provide solutions to develop robust price optimization models, control inventory costs, and improve customer satisfaction. These solutions empower organizations to use adequate tools for effective pricing strategies and profit margin improvement.

Learn more about our pricing analytics solution portfolio by contacting our experts.

Pricing Analytics Solution and Business Impact

The pricing analytics solution provided by Quantzig significantly enhanced the client's pricing strategies, resulting in an 8% increase in revenue and profitability, surpassing their highest profit margin. The solution included a comprehensive price optimization model encompassing competitive management analysis, cost models, optimization techniques, and customer elasticity models. This led to substantial improvements in profit margins, reduced maverick spending, and the development of better investment budgets.

Pricing Analytics Predictive Insights:

Improves revenue by a considerable percentage

Develops effective pricing strategies

Minimizes maverick purchasing

Identifies price arbitrages

Assesses the sensitivity of price changes

Improves retention levels while maintaining profitability through optimized pricing strategies

Contact us.

[redseerconsulting]

Redseer Strategy Consultants unravels the future of India's Digital Media & Entertainment sector. From the challenges it faces to the promising trends, discover the intricacies that make this industry tick.

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It is the time of cinematography

It is the time of cinematography. For the past decades, there has been a major revolution in the film industry. Many of the best Hollywood movies have been released since the time cinematographic comes into the market. These are the best Hollywood movies of all time, ranked by IMDB film experts.

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Media and Entertainment Software Development Company

@pinesucceed

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Give your Customer the best Entertainment experience with your own OTT services Visit us: https://www.adequateinfosoft.com/media-entertainments

[consagous]

Build Apps with the Right Social Media Development Company

According to a business viewpoint, social media has become the most rewarding market in media & entertainment app development solutions. The social media application development market fragment is stuffed with predominant players; however, the quick improvement of innovation is persistently opening up new freedoms to acknowledge groundbreaking thoughts.

The earliest social media webpage dates back to the 1970s when the University of Illinois fostered the PLATO System, which had such components as online forums, bulletin boards, messaging, and numerous different elements.

While entering into the diverse media and entertainment app development, it is essential to comprehend that building a mobile application is necessary for any organization or business. Likewise, when we talk about the expenses, you should remember that cost is often identified with the backend (what occurs in the shadows and makes the application/web project work).

A social media development company may provide the building of a mobile app from scratch or a complementary extension to a website. At Consagous Technologies, we can shuffle either of the choices since we have the required expertise in the development stage at any product lifecycle stage.

The following points enumerate building apps with the social media development company that adds value to the social media app development process-

1. Interfacing with existing social media networks-

The lesser the steps required to interact with a social media app, the better. The users have effectively left plenty of information in many other social media applications; there is no compelling reason to drive them to rehash it. It is wiser to chop down the new experience to one button, "Connect with" or "Login using one of the existing applications."

2. The window for self-expression-

Each user wants to feel special and to show the world how imaginative, unconventional, and exceptional his ideas are. A typical media and entertainment app development should incorporate a few provisions that add value to this user feeling, like personalizing profile pictures, text, image, video statuses, etc.

3. Creating a Community-

Any social media bodes well for the customer with friends or fascinating individuals to meet, greet and connect with. In this manner, entertainment app development solutions should work through the ideal incorporation of friends algorithm and the framework that sends an invitation to all the user’s friends with a single click.

4. Organizing the newsfeed-

Virtually every social media makes use of a news feed feature in its interface. Content has a crown and dominates every aspect of media and entertainment app development as it should. Clients produce a massive quantity of information themselves: audio, video statuses, location check-ins, info about trendy topics, and image updates, story statuses, and reels. Much more, they share other person's content. It makes it conceivable to advocate for themselves and offer their opinions (one of the advantages of social media is making yourself heard.)

When a social media development company begins to foster a social media application for Android and iOS, it considers and organizes the news feed that best fits the particularity of the social media platform.

5.  Integration services-

To give your clients a superior experience associating with the social media platforms, social media development company needs to make a framework for coordinating existing services into your network. Along these lines, clients don't need to pick among various services since they are now interconnected. Talking about outsider services, we are citing to:  

Relationship networking- Individual systems services (Facebook), professional networking (Linkedin), and dating administrations (Badoo or Tinder application).

Video-based sharing- Instagram and Tiktok

Online Reviews such as Yelp, Urbanspoon

Discussion forums such as Quora, Reddit, and Digg

Social Publishing Platforms- Twitter, Tumblr, Medium.

Bookmarking spaces- Pinterest, Stumbleupon.

Interest-based apps- Goodreads, Thumb, etc.

6. Private interaction-

Privacy is the key to introducing long-term commitment and dedication to social media users. A typical social media app development company that works consistently provides secrecy to users' communications is chosen any day over a completely public interaction.

Secure private communication doesn't make you lose your users to other third-party resources.

Closing Words-

So you have an application idea in conception, and you want to test the waters? What's next? How to bring it to reality?

Consagous technologies has contributed to the development of numerous applications that stick to impeccable designs and adaptable user interfaces to facilitate intuitive communications. We indulge in fabricating the avant-garde applications on Android and iOS, guarantee a superior UI/UX, and allow accessibility of built-in services of the mobile device.

Original Source:

https://www.consagous.co/blog/build-apps-with-the-right-social-media-development-company

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Epic Games & Asifa India invites Women Creators including all the Animators,Film Makers, Vfx Artists for its Live & Exclusive Unreal Engine- 'Women Creators Program'. Do join us for expert session organized by Epic Games & Asifa India with Speakers Marta Ampudia, Jackie Cooper, Charuvi Agrawal & Vani Balgam Date: March 25th, Thursday Time: 6.30 pm India time Topic: Future of Virtual Production Expert : Marta Ampudia, Jackie Cooper, Charuvi Agrawal & Saraswathi Balgam 'Vani' Link to Pre-Register :-https://tinyurl.com/c7kwx943 WCP is an emersive program for women creators, storytellers, producers, vfx supervisors, animators and vfx artists to learn and adopt virtual production. #asifaindia #asifa #epic #womencreatorsprogram #unrealengine #epicgames #ecgmeetup #animation #Global #VFX #gaming #creative #design #20yrsasifaindia #films #ott #animationfilms #content #mediaandentertainment #skill #indiaskills #ILoveAnimation #Celebrations #womeninanimation (at Chandigarh, India) https://www.instagram.com/p/CMmgez_JOxZ/?igshid=p4kylitljl3r

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[sophiaconsagous]

Social Media App Complete Guide

Do you have an idea that you think has the potential to rock the #socialmediaapp​ sector, and wish to know more about the details?

Have a look at this super-short video and get in touch with us!

Website: https://www.consagous.co/social-media/

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Read full article: https://welpmagazine.com/44-broadcasting-startups-positioned-to-dominate-2021/

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In addition to Tomorrowland, Lollapalooza, and others, Coachella in California

In addition to Tomorrowland, Lollapalooza, and others, Coachella in California, USA is undoubtedly one of the world’s biggest music festivals. Diljit Dosanjh was the first Punjabi artist and the second Indian artist to ever appear at the festival in its latest edition.

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[medialawreview]

5 March 2020

[analyticsindiam]

Myelin Foundry CEO Wants To Transform Media Consumption Using AI

In his role as CTO, Dr Gopichand Katragadda drove innovation for the Tata Sons and its subsidiaries as a global conglomerate. In 2018, he left Tata Group to work on his new project — the Myelin Foundry where he, along with co-founders, is working to transform human experiences in various areas using artificial intelligence on video, voice and sensor data for edge devices.  The Myelin Foundry team has expertise in productising deep learning frameworks including CNNs, and GANs, with applications in media and entertainment, health and wellness, and national security. In an interaction with Analytics India Magazine, Dr Katragadda shares more details on how Myelin Foundry is leveraging AI for its products.  AIM: Tell us about the inception idea behind Myelin Foundry. Dr Katragadda: I started Myelin Foundry early this year, along with my co-founders Ganesh Suryanarayanan and Aditi Olemann, with an aim to create a product-oriented company out of India with global-first products, leveraging Artificial Intelligence at its core.   Artificial Intelligence in recent years has contributed significantly in the areas of NLP, Image recognition, and voice recognition. The next domains which are being impacted are video processing, game streaming, medical imaging and automated surveillance. The key focus for Myelin Foundry is to enable the transition of media and entertainment to over-the-top (OTT), leveraging AI. The timing is right, and with 5G around the corner, ultra HD content, UGC, and democratisation of visual effects will happen soon. AIM: Which industry verticals is Myelin Foundry targeting? Dr Katragadda: The OTT industry globally is a $35 billion industry giving tough competition to broadcast. In India, the industry is transitioning from a niche market of a millennial, young male from metros to a mainstream market with more than 60% viewership coming from non-metros. The industry is growing at a very high rate and the key challenges include monetisation, high-quality content creation, and overall viewer experience. With an initial focus on the India OTT market, Myelin will quickly expand with global customers. Myelin’s immediate focus is to enable the media and entertainment industry’s transition to over-the-top (OTT) services, where we are creating products to enhance the end-user experience and automate content creation. AIM: What are the various AI technologies that Myelin Foundry leverages? Dr Katragadda: Recent advances improvements in AI applicability to various industries are driven by few algorithmic changes, but mostly increased the availability of computational power. At Myelin, we have developed significant expertise in the deployment of Convolutional Neural Networks (CNNs) which work on abstracting image, video, and aural content. Content-aware abstractions allow us to perform operations such as super res, video and audio recommendation, automation of visual effects. In addition, we leverage deep learning in its full capability, including GANs. Today we are focused on transforming multimedia experiences and outcomes using AI. The Myelin team has expertise in productising deep learning frameworks including CNNs, and GANs, with applications on media and entertainment, and National Security. Our R&D pipeline also has solutions for the Health and Wellness industry. AIM: How does your solution enhance the experience for OTT users using AI? Dr Katragadda: Myelin’s video super-resolution capabilities enable zero-delay and zero re-buffer OTT services with the highest quality of experience on the device, at a fractional cost. Since 75% of data traffic, today is video, and this is set to increase with 5G, we are helping accelerate the penetration of video streaming while enhancing the viewer experience. We are cognizant that every bit of a video stream results in climate impact. Our solution enables the lowest carbon footprint for streaming. With Myelin AI, you will consume videos at the highest quality, with no buffering or delays, even at low bandwidth. Shortly, our solution will also enable personalised immersive viewing experience and interactive viewing, which are the next big waves in video and OTT. AIM: Please elaborate on the current solutions and tech stack that Myelin Foundry is offering? Dr Katragadda: The Myelin solution performs sub-pixel convolution and further processing, real-time and at the edge. We work with hardware partners to access chipset features that enable deployment at 30 fps and even 60 fps, thus enabling both video and game streaming.  The neural network training with a significant amount of data, leverages our cloud AI, infrastructure partners. Our solutions leverage to the fullest extent, the latest GPUs, on the cloud while maximising the use of available compute at the edge, including mobile devices. AIM: How will the $1 million from seed funding round be used? Dr Katragadda: Myelin Foundry has closed a $1M seed funding round in September 2019. This round has been led by Endiya Partners with an investment of $500K. This funding will be used for accelerating product development and market penetration. AIM: What are your research and development initiatives at Myelin Foundry ? Dr Katragadda: In the OTT Media and Entertainment space, Myelin will continue R&D on its content-aware engine and build a pipeline of products that will transform viewer experience and enable personalisation of OTT.  Myelin also has a pipeline of AI solutions that will disrupt the wellness market using unstructured data to measure and track inflammation. Myelin’s content-aware engine also has applications in National Security and EPC and we have paying customers in these domains. AIM: Please share your expansion and business growth plans. In the Media and Entertainment space, we will be launching our product early next year and plan to look at India as well as the international market We have currently filed 1 patent and plan to file 3 more this year. In the Health and Wellness space, our product will be launched in 2021. In addition, we will continue to engage clients in EPC and National Security, advising them in using Artificial Intelligence for Decision Automation AIM: What is your hiring and training strategy within Myelin Foundry? Please elaborate from the technology skills perspective. Dr Katragadda: We have started a journey with a 20-member team which we envisage would grow up to 65 in three years. We have a core team of AI product engineers with experience in deep learning. We also have functional and industry experts who are helping us build the right products for the respective industries. Our leadership team includes technologists with decades of experience in AI with companies such as GE and Intel.   Read the full article