#Market analysis for eCommerce websites

[wseinfratech]

7 Questions to ask before investing in an E-commerce Website

E-commerce website development is a significant investment. This checklist with 7 questions can help you make an informed decision.

[alaminseoexpert]

The Complete Guide to Advanced Technical SEO Strategies

In the fast-evolving digital landscape, mastering Advanced Technical SEO is crucial for staying ahead of the competition. Whether you’re an SEO professional or a business owner, understanding the intricacies of technical SEO can significantly boost your website's visibility, speed, and user experience. This guide dives deep into advanced strategies that can help you optimize your website for search engines and users alike.

1. Site Architecture Optimization

A well-organized site structure enhances both user experience and crawlability.

Create a Clear Hierarchy: Ensure that your website’s structure is logical and easy to navigate. A well-defined hierarchy helps search engines understand the relationship between different pages.

Internal Linking: Implement a robust internal linking strategy to distribute link equity and guide users to important content. Use descriptive anchor texts that provide context to both users and search engines.

URL Structure: Avoid using special characters, numbers, or overly complex structures.

2. Advanced Crawling and Indexing Strategies

Search engines need to efficiently crawl and index your website to rank it effectively. Here are advanced tactics to optimize this process:

Robots.txt Optimization: Ensure your robots.txt file is configured to block non-essential pages from being crawled, while allowing important pages to be fully indexed.

XML Sitemaps: Regularly update your XML sitemap to reflect the latest changes on your site. Include only the most important pages and remove outdated content.

Canonical Tags: Use canonical tags to prevent duplicate content issues.

3. Page Speed and Performance Enhancements

Page speed is a critical ranking factor. Optimizing your website's performance can improve both user experience and search engine rankings:

Image Optimization: Compress images without losing quality to reduce load times. 

Server Response Time: Opt for a reliable hosting provider and consider using a Content Delivery Network (CDN) to distribute content globally, reducing server response times.

4. Mobile Optimization

With the majority of users accessing websites via mobile devices, optimizing for mobile is no longer optional. Consider these advanced mobile SEO techniques:

Responsive Design: Ensure your website is fully responsive, adapting seamlessly to different screen sizes and devices.

Accelerated Mobile Pages (AMP): Implement AMP to deliver lightning-fast mobile experiences, which can also improve visibility in mobile search results.

Mobile-First Indexing: Ensure that the mobile version of your site is fully optimized and mirrors the desktop experience.

5. Structured Data and Schema Markup

Implementing structured data and schema markup can enhance your website’s visibility by making it easier for search engines to understand your content:

Rich Snippets: Use schema markup to create rich snippets that stand out in search results. This can increase your click-through rates (CTR) by providing additional information such as reviews, prices, and events.

Knowledge Graph Optimization: Leverage schema markup to enhance your brand’s presence in Google’s Knowledge Graph. This can improve your visibility and authority in search results.

Entity-Based SEO: Focus on optimizing for entities (people, places, things) rather than just keywords. This approach aligns with Google’s shift towards semantic search, helping your content rank for a broader range of queries.

6. Technical Audit and Monitoring

Regular audits and monitoring are essential for maintaining optimal website performance and SEO health:

SEO Auditing Tools: Use tools like Screaming Frog, Ahrefs, and SEMrush to perform comprehensive technical SEO audits. 

Log File Analysis: Analyze server log files to understand how search engines are crawling your site. This can help identify issues like crawl budget wastage and prioritize pages for indexing.

Ongoing Monitoring: Continuously monitor your site’s performance using tools like Google Search Console and Bing Webmaster Tools. Keep an eye on metrics like crawl errors, mobile usability, and security issues.

Conclusion

Advanced Technical SEO is a powerful tool in your digital marketing arsenal. By implementing these strategies, you can enhance your website’s performance, ensure better search engine rankings, and ultimately, drive more organic traffic. Remember, SEO is an ongoing process that requires constant monitoring, tweaking, and adaptation to stay ahead of the curve.

[ecomhardy]

How to generate free SEO Audit report of your website to improve your website ranking and trafficTo generate free SEO Audit report of your website to improve score of your website and gain more, go to; https://ecomhardy.com/ Run your website scan and the full website audit report will be generated for free. Simply download the pdf and fix the issues reported in the report. Your website ranking will be improved as you keep fixing all the issues mentioned in the report. In addition, we have also provided a clear, actionable, and prioritized list of suggestions to help improve. I hope you guys enjoy this video, feel free to use the comments section below in case that you have any questions, and don't forget to check out that ecomhardy.com website and subscribe to our youtube channel for more web design, wordpress, ecommerce and development training videos.

[cindylouwho-2]

RECENT ECOMMERCE NEWS (INCLUDING ETSY), LATE JULY 2024

Things have been hectic so this is a long one update - all the Etsy and other ecommerce news from the past month, broken down for your convenience!

Next week could be a big Etsy news week, with the 2nd quarter report being released, and the mature items ban kicking in. I'm also working on analysis of the new Creativity Standards, but we may not have more substantial information on those until Etsy makes another move. Right now the categories are a mess, but that could change.

A reminder that you can receive more timely updates plus exclusive content - including live chats with me on select topics such as Etsy's new Creativity Standards - by supporting my Patreon: patreon.com/CindyLouWho2

TOP NEWS & ARTICLES 

The European Union is considering making packages valued under 150 euros subject to customs duties when entering the EU. This is widely seen as a way to reduce Shein and Temu orders. 

The Etsy Creativity Standards announced on July 9th have a lot going on; here is my short summary so far. [post by me on Patreon] While I would not worry too much about this just yet, I expect them to be more important in the near future.  Etsy adding "Made by", "Handpicked by" to every listing is currently full of errors, but more disturbingly, even when a seller points out these errors with arguments from the written policy, Etsy Support is sometimes insisting that the designations are correct. For example, original paintings are lumped in with AI designs and digital downloads. [Post by me on LinkedIn] 

Amazon is imposing new rules regarding on-time delivery rates (OTDR); sellers that do not meet the standard of 90% on time delivery will not be able to continue selling. Businesses are exempted if they use the following tools: Shipping Settings Automation, Automated handling time, and Amazon Buy Shipping. Amazon is allowing only 5 days after shipment for products to arrive within the US. You can read the announcement and vigorous forum discussion here, and EcommerceBytes did a summary of the changes and some complaints.

ETSY NEWS 

As Etsy's widespread ban on many adult-themed products is about to take effect on Monday, I considered why Etsy felt the need to take far more drastic steps than Amazon & eBay has in the same markets. [post by me on Tumblr] The upcoming ban started by getting media attention from Mashable, and quickly escalated to the New York Times [not a gift link; soft paywall]. Etsy is still not commenting on why they are doing this. From the NYT article: "Even before the ban, it was getting harder to run his business, Mr. Goldstein said. So, he thought, “Why don’t we just make our own marketplace?” This year, he started the website Spicerack as an independent alternative to Etsy. The online boutique already has about 75 sellers, which are vetted to make sure they’re not “dropshippers” or simultaneously listing products on e-commerce behemoths like AliExpress or Amazon. Mr. Goldstein said that Spicerack is in the process of adding about 100 more sellers, half of whom signed up when the Etsy ban was announced." From the BBC: “In many countries there is pressure on platforms, sometimes backed by new legislation, to do more to prevent under-18s from encountering explicit content, and to remove illegal or "harmful" content from their platforms. Payment processors are also increasingly wary of working with platforms that enable sex based commerce....those concerns could be addressed by more clearly labelling and separating adult product listings..." The Guardian interviewed a few sellers who are affected.

While Etsy previously stated that the new shop set-up fee would be $15 USD, they quietly changed that, to whatever they feel like charging. [post by me on Patreon]

In case you missed it, the new listing form seems to be triggering Etsy Ads campaigns to start without the seller’s knowledge. [post by me on LinkedIn] Since my post, there are still more reports of this happening, and even more. 

I regret to inform you that Etsy’s Search Analytics are going to disappear after August 14 [post by me on LinkedIn], per a banner on the page.

Canadian sellers will have to pay a 1.15% “Regulatory Operating Fee” on all of their sales income (including shipping and gift wrap) starting August 15. This is likely due to a new law taxing large ecommerce platforms 3% of their Canadian income, which came into effect June 28. The tax applies retroactively back to the beginning of 2022, so Etsy is likely overcharging us to cover those earlier amounts. 

Sellers having difficulties with the domestic pricing tool not working correctly may want to try these tips from an Etsy forum thread: Set the domestic price to the global price amount, save, and then go back in and change the domestic price to your preferred amount, then save again. This apparently works for both new and existing listings, but there are 3 drawbacks: 1) it is time-consuming, 2) it needs to be done any time a listing is changed/edited (including renewals), and 3) it doesn’t seem to work for France. (I don’t ship to France so I cannot test the last point.) Remember, if you have a sale go through for the wrong price, contact Etsy and demand to be compensated the difference. 

Still don’t believe that Etsy is serious about shipping on time? See this Reddit thread by a seller who ignored a 30-day warning, so all of their items were removed from search. From this screenshot, it appears their average order value was fairly high, but that doesn’t mean Etsy will tolerate late shipping from shops with cheaper items, so beware. 

Etsy is testing filtering out digital items from search results unless the terms match a digital item search. See Etsy forum threads here and also here. 

A new academic study calls out Etsy and other online marketplaces for allowing illegally-killed bats to be sold on their sites. “We refute any assertion that the online bat trade is ethical. Again, statements that bats were captive-bred are absurd—bat farms are nonexistent—and it would be impossible for suppliers to find bats that have died naturally in the kind of condition and numbers needed to supply an ornamental trade. These bats were hunted.” The New York Times has also now covered this story [soft paywall]. 

The virtual seller education event Etsy Up is scheduled for September 10. You can register here, but there is no program yet. Usually this event has almost nothing worthwhile for experienced shops, and Etsy generally uses it to push their paid services and integrations along with basic info. 

Etsy is looking for sellers to join their Advocacy program and “share your story”. Beware that sometimes Etsy’s “advocacy” is as much for Etsy as for its sellers, so they are looking for stories that fit Etsy’s own goals. 

The Etsy Design Awards have opened; the final date for submissions is August 8. 

Etsy’s second quarter results for 2024 will be released July 31.

ECOMMERCE NEWS (minus social media)

General

Shein and Temu are facing investigations under the EU’s Digital Services Act. “In a press release, the EU said it’s asking Shein and Temu for more information about measures they’ve taken to meet DSA obligations related to what’s known as “Notice and Action” mechanisms, which should allow users to notify the marketplaces of illegal products.It has also requested info related to the design of their online interfaces, which the pan-EU law mandates must not deceive or manipulate users, such as via so-called “dark patterns”.” Temu is also being sued by Arkansas for having an invasive app that is accused of harvesting data without user permissions. “According to the complaint, Temu is allegedly obscuring its unauthorized access to data through misleading terms of use and privacy policies that do not alert users to the full scope of data that the app can potentially collect. That includes not telling users about tracking granular locations for no defined purpose and collecting "even biometric information such as users’ fingerprints."

Amazon

Amazon now has an AI shopping “assistant” on its US app, called Rufus. “Customers can ask questions about products, comparisons and buying considerations. The AI can provide suggestions for specific tasks or projects.” As per usual with AI, “tests show Rufus doesn’t always provide accurate information.” A review from Marketplace Pulse notes that “Amazon’s AI assistant fails to help shoppers find the best product among the millions in the catalog. It transforms broad questions like “What are the best cycling gloves for winter?” into a few links to product searches — the same searches a shopper could have typed themselves. It refuses to make product recommendations, show specific products, or suggest from the thousands of options. It can’t directly answer the question, “What are the cheapest batteries for my TV remote?”

Any sellers who had items removed for being plants or seeds when they actually aren’t should follow the instructions linked to here to get the situation resolved. An Amazon employee warned sellers: “Please do not acknowledge the violations as these will result in the deactivation of your listings.” Affected businesses should instead appeal the flags.  

Amazon is planning a discount drop shipping from China section, widely seen to be competition to Temu and Shein. However, “[i]t is not clear if these shipments will be made using a U.S. trade provision that exempts individual packages worth less than $800 from U.S. customs duties.”

The European Commission has asked Amazon for more information on “recommender systems, ads transparency provisions and risk assessment measures.” 

Only 1% of US Amazon sellers also offer their items outside of North America. “Due to its proximity to the U.S., Canada has more successful sellers from the U.S. than Canada.” If you have a unique product, this could be an opportunity.  Amazon returns are creating huge workloads for UPS stores and other retailers that accept them. “Amazon “makes up about one-tenth of our profits, but it takes up about 90 percent of the working day,” said Jeremy Walker, a store associate who worked at a UPS Store near Dallas that received between 300 and 600 returns per day.”

Depop

After trying it out in the UK, Depop is removing selling fees for the United States, starting July 15. Payment processing fees still apply. “[B]buyers will now be charged a "marketplace fee" of up to 5% plus a fixed amount up to $1.”

An interview with Depop CEO Kruti Patel Goyal reveals they plan “to bring Depop to a bigger and broader audience over time.” 

eBay

eBay is slowly rolling out changes to the Active Listings page. 

eBay sellers can now get cash advance loans through Liberis, the balance of which gets paid as a percentage of the seller's sales. 

New sellers in the UK might see “automated feedback” on some of their orders, to "help [users] buy and sell with confidence". It will say "This seller successfully completed an order", and is removed once the actual buyer leaves feedback. 

Michaels MakerPlace

Abby Glassenberg reviews Michaels’ MakerPlace popups inside their retail stores. Results seem mixed.

Shopify

A few hundred thousand Shopify users may have had their names, addresses and other data put up for sale on July 3 after a breach. Shopify denies it had any security issues and claims the data came from a third-party app. There was a known data breach at Evolve Bank and Trust in June; that institution is a supporting partner for Shopify Balance. It does appear that Shopify is notifying the affected individuals.

Walmart Walmart is adding pre-owned collectibles to its marketplace. “Eligible categories include Toys (Figures, Dolls, Trains, Plushies, Games, LEGO, Funko, Diecast Cars & Hot Wheels); Media & Music (Movies, Vinyl, Music, SteelBooks, Musical Instruments & Entertainment Replicas); Trading Cards; Comic Books & Books; Sports Memorabilia; and Coins.”

All Other Marketplaces

Indiegogo is opening an ecommerce website for items created through crowdfunding campaigns on the platform, called IndieShop. 

Etsy-owned Reverb now has an “outlet” page, where businesses can sell off their overstock, seconds and out-of-date models for 20% off and free shipping. Most products sold through the main portion of Reverb are used, not new, so this competes with regular sellers. 

Not sure if selling on Faire is right for your business? Here’s a handmade-focussed review of the wholesale site.

Payment Processing

Klarna is now available through Adobe Commerce (previously Magento). 

Shipping

USPS rates for labels on most platforms went up July 1, ahead of the previously-announced July 14th increases. Ina Steiner re-posted the numbers from eBay and Pirate Ship. 

USPS released the addresses and other data of logged-in Informed Delivery users to Meta, LinkedIn and Snap. The company claims it didn’t know the data transfer was happening. 

The free USPS Priority medium shipping tubes are no longer being made, but you can still order existing stock. 

Royal Mail’s Tracked 28 & 48 are now available at post offices. 

UPS’s holiday surcharge rates for the US have been released; the lower surcharges start September 29th.

Shippo has new Canada Post rates from now until January, and the Tracked Packet rates to everywhere but the United States are cheaper than Etsy’s (which are based on Level 4 of Solutions for Small Business). Remember that Shippo makes you pay for a higher tier of service if you use over 30 labels per month.

[wartiztechnologies]

Unleashing the Power of Ecommerce Development Services

In the digital era, ecommerce has revolutionized the way businesses sell products and services, offering unparalleled opportunities for growth and expansion. A robust ecommerce website not only enhances customer reach but also boosts sales and improves brand visibility. Wartiz Technologies, a leader in ecommerce development services, leverages cutting-edge technologies and industry expertise to empower businesses with powerful ecommerce solutions. Let's explore how Wartiz Technologies unleashes the power of ecommerce development.

**1. ** Customized Ecommerce Solutions:

Wartiz Technologies begins by understanding the unique needs and goals of each client. They offer customized ecommerce development services tailored to specific business requirements, whether it's building a new online store from scratch or enhancing an existing ecommerce platform. By integrating advanced features and functionalities, they create scalable and flexible solutions that drive business growth.

**2. ** Responsive and User-Friendly Design:

With a focus on delivering exceptional user experiences, Wartiz Technologies prioritizes responsive design for ecommerce websites. They ensure seamless navigation and optimal performance across devices, including desktops, tablets, and smartphones. A user-friendly interface coupled with intuitive design elements enhances usability and encourages conversions, maximizing the effectiveness of ecommerce platforms.

**3. ** Ecommerce Platform Integration:

Wartiz Technologies integrates leading ecommerce platforms such as Shopify, WooCommerce, Magento, or develops custom solutions based on client preferences. They provide expertise in setting up product catalogs, managing inventory, processing payments securely, and optimizing checkout processes. Seamless integration of third-party plugins and APIs further enhances functionality and enhances the overall ecommerce experience.

**4. ** Search Engine Optimization (SEO) and Digital Marketing:

To increase online visibility and attract organic traffic, Wartiz Technologies incorporates SEO best practices into ecommerce development. They optimize product pages, implement strategic keyword targeting, and ensure fast page load times to improve search engine rankings. Additionally, they offer digital marketing services including PPC campaigns, social media marketing, and content strategy to drive targeted traffic and maximize ROI.

**5. ** Security and Payment Gateway Integration:

Ensuring the security of customer transactions is paramount in ecommerce. Wartiz Technologies implements robust security measures and integrates reliable payment gateways to safeguard sensitive information. They comply with industry standards such as PCI DSS to protect against fraud and provide customers with a secure and trustworthy shopping experience.

**6. ** Analytics and Performance Monitoring:

Continuous monitoring and analysis of ecommerce performance are essential for optimizing business outcomes. Wartiz Technologies sets up analytics tools to track key metrics such as sales performance, visitor behavior, and conversion rates. They provide actionable insights that enable businesses to make informed decisions and refine their ecommerce strategies for greater success.

**7. ** Support and Maintenance:

Beyond development, Wartiz Technologies offers ongoing support and maintenance services to ensure the smooth operation of ecommerce websites. They conduct regular updates, perform backups, and provide technical assistance to resolve issues promptly. Proactive maintenance helps prevent downtime and ensures uninterrupted online sales and customer support.

Conclusion

Wartiz Technologies excels in unleashing the power of ecommerce development services by combining technical expertise with a customer-centric approach. Whether you're a startup or an established enterprise, partnering with Wartiz Technologies can transform your ecommerce vision into reality, driving revenue growth and enhancing customer satisfaction. Their commitment to innovation and excellence makes them a trusted partner in navigating the complexities of ecommerce and achieving sustained success in the competitive digital marketplace.

If you're looking to harness the full potential of ecommerce for your business, consider collaborating with Wartiz Technologies to leverage their comprehensive ecommerce development services and propel your online presence to new heights.

[softgridcomputer]

2 BEST WORDPRESS ECOMMERCE PLUGINS FOR YOUR STORE

Thousands of new ecommerce businesses are launched every year, on different platforms. WordPress is a major stack holder and we are going to list down a few most popular plugins for wordpress to turn it into a full-featured eCommerce store. As we explored the realm of WordPress ecommerce plugins, we aimed to distinguish the unique qualities that set each of these plugins apart from one another. While some plugins offer a comprehensive range of features suitable for diverse needs, others excel in providing a simplistic and clutter-free approach to creating online stores.

To discover which plugins best align with your needs, continue reading as we unveil the top WordPress ecommerce plugins currently available in the market.

1. WooCommerce

WooCommerce stands as the most renowned eCommerce extension for WordPress. It has gained immense popularity for several reasons. It offers an easy user interface, a wide range of themes support, and a growing list of WooCommerce extensions, allowing us to build unique and visually appealing online experiences.

*WooCommerce is eventually acquired by Automattic, which is the organization that operates WordPress.

Here are the key benefits of using WooCommerce:

It is secure

It is easy to setup and customize

It supports extensions

You can sell physical as well as digital products

2. Easy Digital Downloads (EDD)

As per their website EDD claims more than 50,000 businesses use Easy Digital Downloads plugin. EDD is a reliable eCommerce WordPress plugin that powers online stores all over the world. It is modular and also supports themes. It is quite popular when it comes to selling digital products using WordPress. Sandhills Development is the company that manages EDD.

Here are the key benefits of using Easy Digital Downloads WordPress plugin:

It is secure

It supports extensions

It is scalable

Perfect for selling digital products

Download logs like download dates & times, IP address, and attached payment record

After conducting an in-depth analysis of these WordPress ecommerce plugins, we are delighted to offer personalized recommendations based on your specific requirements. If you want to sell mostly digital products, Easy Digital Downloads is likely your best option. If you are looking to sell physical products then no doubt WooCommerce is your best bet. The main difference is the minimum shipping options we get with EDD.

[amjadhossain090]

The Leading Ecommerce Site Daraz Has An Extraordinary Marketing Strategies...

Digital marketing is a crucial aspect of success for any e-commerce business, and Daraz, a leading e-commerce platform in South Asia, is no exception. To effectively reach its target audience and drive sales, Daraz employs a comprehensive digital marketing strategy that encompasses various channels and tactics. Here's a breakdown of Daraz's digital marketing approach:

1.Search Engine Optimization (SEO): Daraz prioritizes optimizing its website and product listings to rank high in search engine results pages (SERPs). This involves keyword research, content optimization, technical SEO, and backlink building. By improving its website's visibility in search results, Daraz attracts organic traffic from potential customers actively searching for products they offer.

2.Social Media Marketing (SMM): Daraz maintains a strong presence on various social media platforms, including Facebook, Instagram, and Twitter. Through engaging content, targeted ads, and influencer partnerships, Daraz builds brand awareness, interacts with customers, and drives traffic to its website. Social media serves as a powerful tool for generating leads, promoting new products, and fostering customer loyalty.

3.Pay-Per-Click (PPC) Advertising: Daraz utilizes PPC campaigns on search engines like Google and social media platforms to reach a wider audience and boost website traffic. PPC allows Daraz to display targeted ads to users based on their search queries and interests, increasing the likelihood of converting them into customers.

4.Content Marketing: Daraz creates and shares informative and engaging content, such as blog posts, product reviews, and video tutorials, to attract and educate potential customers. This content builds brand authority, establishes Daraz as a thought leader in the e-commerce industry, and encourages organic traffic to its website.

5.Email Marketing: Daraz nurtures relationships with existing customers through personalized email campaigns. These emails may include product recommendations, promotional offers, and abandoned cart reminders, encouraging customers to revisit the website and make purchases.

6.Affiliate Marketing: Daraz partners with bloggers, social media influencers, and other website owners to promote its products. These affiliates earn a commission for each sale generated through their unique referral links, incentivizing them to promote Daraz to their audience.

7.Mobile App Marketing: Daraz heavily promotes its mobile app, offering exclusive discounts and features to encourage users to download and use the app. The app provides a seamless shopping experience, facilitating impulse purchases and increasing customer engagement.

8.Performance Tracking and Analysis: Daraz continuously monitors and analyzes the performance of its digital marketing campaigns, using data-driven insights to optimize its strategies and maximize ROI. This data-driven approach ensures that Daraz allocates its resources effectively and focuses on the most impactful marketing channels.

In conclusion, Daraz's comprehensive digital marketing strategy, encompassing SEO, SMM, PPC, content marketing, email marketing, affiliate marketing, mobile app marketing, and performance tracking, enables the e-commerce giant to reach its target audience, drive traffic, increase sales, and build a loyal customer base.

[ecommerce-yourguide]

How eCommerce mobile app development is beneficial for small business?

eCommerce mobile app development can offer several significant benefits to small businesses. Here are some key advantages:

Increased Visibility and Accessibility: Mobile apps provide a dedicated platform for your business, making it easier for customers to find and access your products or services. Customers can shop conveniently from their smartphones, which is especially crucial as mobile usage continues to rise.

Enhanced User Experience: Mobile apps can be designed to offer a user-friendly and tailored experience. You can implement features like personalized recommendations, easy navigation, and one-click purchasing, improving the overall shopping experience.

Customer Engagement: Mobile apps allow you to engage with customers through push notifications, promotions, and loyalty programs. This direct communication channel can help you keep customers informed about special offers, new products, and updates.

Improved Brand Loyalty: A well-designed and user-friendly app can create a strong connection between your brand and customers. It can also encourage repeat business by offering loyalty rewards and incentives.

Data Collection and Analysis: Mobile apps enable you to gather valuable data about customer behavior, preferences, and buying patterns. This data can be used to refine your marketing strategies and tailor your offerings to customer needs.

Competitive Advantage: Having a mobile app can set your small business apart from competitors that rely solely on websites. It shows a commitment to staying current with technology trends and meeting customers where they spend much of their online time.

Simplified Checkout Process: Mobile apps can offer a streamlined and secure checkout process, reducing cart abandonment rates. Features like saved payment information and easy order tracking can encourage customers to complete their purchases.

Offline Accessibility: Some mobile apps can function in offline mode, allowing users to browse products and even make purchases without an internet connection. This is especially valuable for businesses in areas with inconsistent connectivity.

Feedback and Reviews: Mobile apps can facilitate customer feedback and reviews, which can boost your credibility and help potential customers make informed decisions.

Cost-Effective Marketing: Mobile apps provide a cost-effective platform for marketing your products or services. You can run targeted ad campaigns within the app, reducing the need for expensive external advertising.

Scalability: As your business grows, a mobile app can easily scale to accommodate more products, customers, and features without major structural changes.

Global Reach: A mobile app can help your small business reach a global audience, expanding your customer base beyond local or regional boundaries.

While eCommerce mobile app development offers numerous benefits, it's essential to carefully plan and execute your app strategy to ensure it aligns with your business goals and customer needs. Additionally, staying responsive to user feedback and continually improving your app is key to long-term success.

[sumelamd]

Sumel Ahmad

Latest SEO Expert, SEO Auditing, Content Strategy, Shopify SEO, WordPress Technical SEO Optimization (SEMrush/Ahrefs) & Link Building Outreach ⭐⭐⭐ Latest SEO Expert with Advance SEO Strategy. Doing SEO for all CMS like WordPress, Shopify, Squarespace, Wix, Blogger. Areas of expertise include: ✔ Result Driven SEO (White Hat, Penguin, Panda & Hummingbird Safe) ✔ Advanced SEO Strategy ✔ SEO Audit (Basic and Technical) ✔ SEO Analysis (On page, keywords Research and Competitive Analysis) ✔ Link Building Outreach (High Authority Backlinks) ✔ Local SEO/ Google My Business (GMB) ✔ SEO for Small Business (Low-Cost SEO for Startups) ✔ WordPress SEO (Yoast SEO Optimization) ✔ eCommerce SEO (WooCommerce, Shopify and Magento SEO) ✔ Link Detox (Backlinks Analysis) ✔ Backlinks Removal (Google's Disavow) ✔ Website Speed and Performance Optimization ✔ Google Search Console, Analytics, Keywords Planner and Google Maps ✔ Ahrefs, SEMrush, Moz, Majestic etc. ✔ Private Blog Network (PBN) Management ✔ SSL Setup, Cloudflare CDN Integration ✔ Conversion Rate Optimization ✔ Content Marketing / Optimization ✔ Press Release Distribution ✔ Social Media Marketing ✔ Detailed SEO Reporting ✔ Keywords Rank Monitoring (Scrapbook, Rank Tracker, SEMrush and Authority Labs) ✔ 24/7 Customer Support Best

Regards

Sumel

[ae-shopify-experts]

How effective to work with Custom Shopify Application Developers in Chandigarh?

In this technical era, Shopify is one of the most popular e-commerce platforms that allows businesses to create and manage their online stores in a smart way. Despite a lot of built-in features and functionalities in Shopify, many businesses require out of the box customizations that are not available. This is where custom Shopify application developers come into the action.

One of the key benefits of working with custom Shopify application developers in Chandigarh is that they can help businesses stand out from their competition. It offers unique and innovative features for businesses that can provide a better user experience and increase customer satisfaction.

Another benefit of custom Shopify application development is that it can help businesses save time and money. By automating certain processes or creating custom workflows, businesses can streamline their operations and reduce the need for manpower which can lead to significant cost savings in the long run.

Why Do We Need to Work with Shopify Experts?

However, developing custom Shopify applications is not a task that can be taken lightly. It requires expertise in the Shopify API, as well as knowledge of trending programming languages. This is why it’s important to work with experienced Shopify Experts in India like Alliance Ecommerce who have a proven track record of delivering high-quality solutions for Ecommerce businesses over the world.

Let’s take an overview of the Alliance Ecommerce services

Shopify Theme Design: To streamline the user experience by making online purchases as easy and efficiently as possible, Alliance Ecommerce offers interactive E-Commerce UX Designs and helps businesses to accomplish their long-term goals.

Shopify Development: Alliance Ecommerce has a proven track record of creating advanced and high-performing Shopify stores by offering the best Shopify Development services in Chandigarh and for top brands and retailers worldwide.

Shopify App Development: To extend the functionality of your business apps, Alliance Ecommerce has expertise in all kinds of public, private, and custom app development as per your requirements. Also, it provides a free demo and setup for each of our apps.

System Integrations: Moreover, Alliance also offers the Shopify System Integration process and ensures that the subsystems work well at all phases of system development.

Digital Marketing and Optimization: Rather than just focusing on development and designing, It aims to increase traffic, engagement, and conversions on a business’s website, ultimately leading to improved revenue and growth through data analysis, speed optimization, testing, and conversion optimization.

Conclusion: To conclude, working with custom Shopify application developers in Chandigarh offers numerous benefits for businesses looking to improve their online stores. All you need to hire the best Shopify experts to accomplish your business goals.

[sophiamartine]

Boost Your Business with an Online Marketing Agency Hamilton

Introduction:

In today's digital era, online marketing has become crucial to any business's success. With the vast number of potential customers online, companies must establish a strong online presence and effectively engage with their target audience. However, navigating the complexities of online marketing can be overwhelming for many businesses. Hiring an online marketing agency in Hamilton can make a significant difference. This article will explore the benefits of partnering with an online marketing agency and how it can help boost your business.

Expertise in Digital Marketing Strategies:

One of the primary advantages of collaborating with an online marketing agency is gaining access to their expertise in digital marketing strategies. A reputable agency will have a team of experienced professionals specializing in online marketing, including search engine optimization (SEO), social media marketing, content creation, pay-per-click (PPC) advertising, email marketing, and more. Their pay per click company in Auckland expertise allows them to devise a comprehensive marketing plan tailored to your business's needs and objectives.

Targeted and Effective Advertising:

Online marketing agencies possess the knowledge and tools to run targeted and effective advertising campaigns. SMO experts in Auckland can help identify your target audience, develop customer profiles, and create compelling ad content that resonates with potential customers. By leveraging data-driven insights and utilizing various advertising platforms, such as Google Ads, Facebook Ads, or Instagram Ads, they can maximize your advertising budget and increase the likelihood of converting leads into customers.

Enhanced Online Presence:

Establishing a strong online presence is crucial in today's competitive market. A digital marketing company Wellington will assist you in building and optimizing your online presence across various channels. They will focus on optimizing your website for search engines, ensuring it ranks higher in search engine results pages (SERPs), thus driving organic traffic to your site. Additionally, they can help manage your social media profiles, create engaging content, and build a loyal online community around your brand.

Consistent Monitoring and Analysis:

An online marketing agency will consistently monitor the performance of your marketing campaigns and provide detailed reports on key metrics. They will analyze data, such as website traffic, click-through rates, conversion rates, and engagement levels, to identify areas for improvement and make data-driven decisions. Regular monitoring and analysis allow for optimization and adjustments to ensure your marketing efforts yield the best results.

Cost and Time Efficiency:

Partnering with an online marketing agency can be a cost-effective solution for businesses. Instead of hiring and training an in-house marketing team, outsourcing your ecommerce website development efforts to a specialized agency can save time and money. Moreover, agencies often have access to advanced marketing tools and resources that may otherwise be expensive for individual businesses to acquire.

Conclusion:

In today's digital landscape, harnessing the power of online marketing is essential for businesses in Hamilton to thrive and stay ahead of the competition. By enlisting the services of an online marketing agency, you can tap into their expertise, leverage targeted advertising, enhance your online presence, and achieve measurable results. Consider partnering with a reputable online marketing agency Hamilton to propel your business forward and reach new heights in the digital realm.

Get in touch!

Email. info@thinkunitedservices.nz

Contact No. +1-(888) 261-2353

Website. https://thinkunitedservices.nz/

[ecommerceelevated]

Top Methods for Conducting Market Research in Ecommerce

Introduction:

Ecommerce enterprises must do market research. It is the process of obtaining, evaluating, and interpreting data on the market, its customers, and its competitors. Market research has become even more critical as ecommerce has grown since it assists firms in making educated decisions about their items, pricing, and marketing methods.

Particl is the premier market research tool for online retailers. It gives statistics on market research, pricing optimization, and forecasts in real time. Particl assists world-class companies in gaining market share by providing the most accurate consumer sales data available. Particl, with over 70K e-commerce sites and 500M SKUs, provides businesses with access to all SKUs selling online globally.

Qualitative Market Research Methods:

Qualitative market research methods are those that help businesses understand why consumers behave in a certain way. Surveys and questionnaires are the most common methods of qualitative research. Surveys can be conducted online, by phone, or in person, and can be structured, unstructured, or semi-structured. Focus groups are another type of qualitative research where a small group of people is brought together to discuss a particular topic or product.

In-depth interviews involve one-on-one conversations with individuals to gain deeper insights into their thoughts, feelings, and behaviors. Case studies are also a popular qualitative research method where businesses analyze a particular instance or case to gain an in-depth understanding of a situation.

Quantitative Market Research Methods:

Quantitative market research approaches give numerical data that may be statistically examined. Online analytics is one tool that assists organizations in understanding the behavior of visitors to their websites. Another sort of quantitative market research is sales data analysis, in which organizations examine their sales data to identify trends, patterns, and opportunities for development.

Consumer panel research is collecting information from a group of customers over time in order to follow their purchasing habits and preferences. These strategies assist firms in gaining a broader understanding of consumer behavior, interests, and views.

Particl’s Offerings for Market Research in Ecommerce:

Real-time data, pricing optimization, forecasting, and e-commerce brand analysis are among the market research services offered by Particl. The tool also shows market-wide price elasticity and assists organizations in understanding the product lifecycle. Particl assists businesses in optimizing their bottom line by analyzing quarterly price fluctuations and making data-driven decisions. Ecommerce businesses may use Particl to keep ahead of the trends and make educated decisions that lead to business success.

When compared to other market research platforms, Particl’s solutions are determined to be more thorough and accurate. Businesses may use the platform to make educated decisions regarding their goods, pricing, and marketing strategies since it provides them with the tools and data they need. Particl offers the greatest retargeting in the industry, assisting businesses in identifying potential clients who have demonstrated an interest in their products.

Conclusion:

In conclusion, market research is an important aspect of ecommerce businesses, and businesses can use qualitative and quantitative methods to gather the data they need to make informed decisions. Particl is the leading market research platform for ecommerce businesses and offers comprehensive market research features such as real-time data, pricing optimization, forecasting, and e-commerce brand analysis. By using Particl, businesses can stay ahead of the trends and make data-driven decisions that lead to business growth.

[99wd]

WordPress vs. Other CMS: A Market Analysis and Comparison of WordPress with Other CMS in 2023

Content Management Systems (CMS) have become an integral part of website development, and their importance is set to grow in the years to come. Among the popular CMS available today, WordPress has emerged as the clear leader in terms of popularity, user-friendliness, and flexibility. However, with other CMS gaining popularity, it is worth comparing WordPress with its competitors to assess its market position in 2023.

To begin with, let's look at some of the popular CMS that compete with WordPress. Drupal, Joomla, and Magento are the main competitors to WordPress, and all of them have their unique advantages and disadvantages.

You can design now any kind of website with WordPress. For example eCommerce, LMS, Blog, and more.

Drupal, for instance, is a CMS that is often preferred by developers for its scalability and advanced features. However, Drupal is not as user-friendly as WordPress, and it requires significant technical knowledge to operate. Joomla, on the other hand, is a good choice for small to medium-sized businesses, but it may not be as suitable for large-scale websites.

Magento is another CMS that is popular in the e-commerce industry, and it offers a wide range of features and flexibility. However, it is not as user-friendly as WordPress, and it requires significant technical expertise to operate.

When it comes to market share, WordPress is the clear leader with a market share of over 60%. In comparison, Drupal and Joomla have a market share of around 4%, while Magento has a market share of around 2%. This indicates that WordPress has a significant advantage over its competitors in terms of popularity and market reach.

One of the primary reasons for WordPress's popularity is its user-friendly interface. WordPress is designed to be easy to use, and it can be used by anyone with basic computer skills. This makes it an ideal choice for small business owners and bloggers who do not have a technical background.

Another advantage of WordPress is its flexibility. WordPress offers a wide range of plugins and themes that can be used to customize the look and functionality of a website. This makes it possible to create a website that is unique and tailored to specific needs.

WordPress also has a large and active community of users and developers. This community has created thousands of plugins and themes that can be used to enhance the functionality and design of a website. This also means that there is a wealth of resources available for WordPress users, including tutorials, forums, and support groups.

In terms of security, WordPress is considered to be a secure CMS, and it has a dedicated team of developers who work to ensure that the software is regularly updated and patched. However, like any other CMS, WordPress is not immune to security vulnerabilities, and users must take measures to ensure that their website is secure.

Conclusion

While other CMS like Drupal, Joomla, and Magento offer unique features and advantages, WordPress remains the clear leader in terms of popularity, user-friendliness, flexibility, and market share. With its active community of users and developers, WordPress is set to continue its dominance in the CMS market in 2023 and beyond. However, it is always advisable to evaluate the specific needs of a website before choosing a CMS, as each CMS has its own strengths and weaknesses.

[inviewmarketingvaughan]

Business Name: InView Marketing

Street Address: 9131 Keele St Suite A4

City: Vaughan

State: Ontario (ON)

Zip Code: L4K 0G7

Country: Canada

Business Phone: 416-508-0574

Website: https://inviewmarketing.ca/

Facebook: https://www.facebook.com/InViewMarketing

Twitter: https://twitter.com/inviewmarketing

LinkedIn: https://www.linkedin.com/company/inview-marketing/

Instagram: https://www.instagram.com/inviewmarketing/

Pinterest: https://www.pinterest.ca/inviewmarketing/

Business Description: In 2006, Jeff Schnurr founded InView, a digital marketing company located in Vaughan, Ontario. With years of experience in consulting, sales, and marketing, Jeff began by providing effective inbound marketing strategies to local businesses needing more leads. These strategies included leveraging the power of search engine optimization (SEO), Google Maps Marketing, and social media management to benefit small to medium-sized enterprises.

Thanks to the success achieved with his clients, InView quickly expanded into a fully-integrated team of experts and partners dedicated to delivering exceptional results through transparent reporting. At InView, the focus is on achieving impactful results for clients while keeping them in the loop every step of the way.

If you're ready to finally understand your marketing strategy and work with a team who listens, Get In Touch - Get InView.

Google My Business CID URL: https://www.google.com/maps?cid=1681913476456320699

Business Hours: Sunday 8:00am-6:00pm Monday 8:00am-9:00pm Tuesday 8:00am-9:00pm Wednesday 8:00am-9:00pm Thursday 8:00am-9:00pm Friday 8:00am-9:00pm Saturday 8:00am-6:00pm

Payment Methods: Checks, Credit Cards, Electronic Bank Transfers, WISE, Paypal

Services: Local Business SEO, ecommerce SEO, SEO Site Audit, Website Design, Social Media Management, Pay Per Click, Website Hosting, Email Marketing

Keywords: SEO Service, SEO Company, SEO Vaughan, SEO Services Vaughan, SEO Company Vaughan, SEO Site Audit, SEO Analysis, Ecommerce SEO Services,Internet Marketing Vaughan, Web Design Wordpress, Website Design Vaughan, Vaughan Website Design, Vaughan Web Design, Email Marketing Services Toronto, Email Marketing Services Vaughan, Social Media Marketing Vaughan, Internet Marketing Vaughan

Business/Company Establishment Year: 2006

Location:

Service Areas:

[cindylouwho-2]

Recent SEO & Marketing News for Ecommerce, November 2023

As promised, here is the separate report on marketing and SEO news for ecommerce businesses, up to the end of November. This is now separate from the ecommerce report (which will be out in the next week or so).

I probably won't be posting SEO and marketing news again until the new year, so this is my chance to remind you that I plan on leaving Twitter soon. You can still keep caught up here on Tumblr, plus daily on Bluesky and on LinkedIn. My plan is to have a new way to follow my news posts in a more timely fashion early in 2024, so stay tuned!

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched another core ranking update on August 22, which ended on Sept. 7. eBay, Amazon and Etsy lost a fair amount of page visibility in the UK, according to this analysis. The US version of the same study saw large drops for the same 3 sites, while sites with “user-generated content” did well. Then Google released a Helpful Content update, which finished on September 28. Sites with poor UX (user experience, for example too many pop-up ads) and too much focus on on-page SEO seem to be experiencing the worst effects. Google also gave out tips on what might be considered “unhelpful.” Then, Google rolled out the October Core update, which ended October 19. But wait, there’s more! They also did a November core update, which finished at the end of the month. 

Google has long denied using click data to determine search ranking, but the current antitrust hearings have revealed a different story. We also learned that it cost $26.3 billion in 2021 alone to buy spots as the default search engine in many browsers and devices. Here are more revelations about search ranking from the trial. 

Deleting old content will not necessarily help your Google rankings or traffic. However, if Google is penalizing your pages because it deems them “unhelpful”, removing those less-helpful pages will probably help the site overall. 

Internal links on each important page of your website will generally result in better Google traffic. The study covers 23 million links, but the author notes it only demonstrates correlation, not causation. Different anchor text for the same link is an even better predictor of Google search traffic. Note that Google staff recently stated links aren’t a top-3 ranking factor any more, though. 

Optimizing category/collection/section pages can provide a big SEO boost on an ecommerce website. Here are some tips. 

Google recently started showing follower counts for social media links in search results, but says they are not a ranking factor. 

Large media sites overwhelmingly rank at the top of Google search for common queries in many areas. It’s an interesting read. 

My periodic reminder that “LSI keywords” don’t help your SEO. LSI is an outdated method of data analysis that tries to find connections between words, but it was invented before the internet as we know it existed, and simply isn’t relevant for Google. Yes, related words are good, but LSI is not the way to find them. 

Semi-advanced content: how to figure out your potential buyers�� path to your product through Google data. This is a little more detailed than figuring out which problems people have and how you can solve them, but the basic idea is there. 

In case you missed everything on Google in August, here is a roundup, then you can catch up on September, and finally, October’s changes. 

Not Google

Bing Chat (basically, regular Bing search with Chat GPT involved) is now known as “Copilot”. The name change alone is unlikely to increase traffic, though, which is showing very little gain on Google despite the AI-driven search experience. 

Yahoo’s search redesign is expected to start appearing in early 2024. 

Yandex, the top Russian search engine, is for sale.

SOCIAL MEDIA - All Aspects, By Site

General

Branding is an important part of social media for businesses; here are some good tips on representing your business well and getting seen. As I always remind folks, you don’t need to be on every platform; that can actually be harmful. “It’s unlikely your audience will be active on every single social media platform, especially considering how many are out there in this day and age. Be thoughtful about which platforms you want to leverage for your social media presence. Once you know where your audience is most active, ask yourself whether the platform itself aligns with your brand values, story, identity, and tone of voice.”

Facebook (includes relevant general news from Meta)

European users can soon pay a subscription to opt out of advertising on Facebook and Instagram. 

Facebook uses member information to train its artificial intelligence models, but you can opt some of your data out of that process. Unfortunately, “[t]here’s no guarantee from the company that it’ll delete it, or that it’ll provide you with the information you’re asking for, even if it’s yours.” Also, this only includes the outside data and not your actual posts. 

Meta has new AI-tools for its ads, but not all accounts have access yet, as they continue to test. Ad revenue was up 23% in the third quarter.  

Instagram

Just like many other platforms, Instagram has issues with people advertising illegal things for sale. They are also blocking people posting research on the problem, instead of blocking the illegal ads. 

The basics of Instagram SEO: “The platform says there isn’t one Instagram algorithm. Instead, there’s a personalized set of classifiers and processes for each user.”

LinkedIn

Like most sites, LinkedIn is looking to upgrade some features with AI, but unlike most sites, it is planning on summarizing the feeds of its Premium subscribers so they don’t have to read everything. 

Yes, SEO can help you get found on LinkedIn.

Pinterest

Pinterest is now a bigger shopping destination for Gen Z, who are now the site’s “fastest-growing audience”. 

Reddit

Reddit removed its awards earlier this year, and will be replacing them with gold awards only, and will also pay top creators who earn at least 10 gold a month. 

Reddit may end up blocking Google and Bing from crawling the site, as a way to stop AI training. 

Snapchat

Snapchat ad revenue led to an improved 3rd quarter for Snap, but the company is still losing money. 

Threads

Threads - Meta’s Twitter competitor - continues to get upgrades, with polls and GIFs added recently. Apparently the site has almost 100 million users every month. They are now planning to launch in the EU by the end of the year.

TikTok

TikTok may be considering a ban on links to products for sale on other sites, although the company denied it. This may be to protect their own shopping platform: “Consumers in the U.S. are currently spending around $3 million to $4 million a day on TikTok Shop, up from around half a million to $1 million a day in June, the report says. TikTok staffers expect this number to exceed $10 million by the end of the year.”

That beta test is now live: TikTok Shop is officially in the United States. “As part of the rollout, the company is bringing features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads and affiliate programs for creators…TikTok execs told The New York Times that more than 90% of sellers on TikTok Shop were based out of the U.S.” 

Longer videos may be a TikTok goal, as they are easier to place ads with.

Twitter

Twitter continues to die, losing users since it was sold. Advertisers are leaving completely, and others are not posting content. (Etsy has not posted any promotions on Twitter since November 14.)

Musk keeps stating Twitter may start charging users, and the company is forcing new members in New Zealand and the Philippines to pay $1 a year if they join via the web and want to tweet or retweet, i.e., they can still read without paying. A phone number is also needed for verification of new accounts in these countries. 

Twitter removed headlines from news link cards, but will be bringing them back soon. 

Tumblr

Tumblr will be rolling back some changes and focussing on “the core functionality” of the site, after many new features failed to gain traction. 

YouTube

Look for new AI video tools on YouTube in the near future; the new “Create” app is currently in beta for Android. 

If you produce Shorts for YouTube, you will want to know how that algorithm works. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Gmail, Yahoo and AOL are all implementing new email rules in 2024 that may impact some types of email newsletters, although most major companies have already complied with the new requirements. 

While Gmail hides your promotional emails, Yahoo is now offering new AI tools that will find those missing “gift cards, discount codes and store credits that people may have forgotten about.”

Newsletter option TinyLetter is being shut down by Malichimp. 

Substack users: be aware that your subscribers may see your address and phone number unless you change the default setting. 

The first step in writing content isn’t necessarily doing SEO keyword research [I’d argue that products are different than content, though, and that even forum or social driven content could benefit from a bit of SEO.] 

Looking for content marketing topics for December? Here are 5 ideas to get working on, and if you have some free time, get a head start on January.

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Did you know there are tools to track ads from different companies on many ad sites? Some are even free. [includes TikTok, Meta, Google and LinkedIn]

Ecommerce advertisers may find Amazon a better place to spend their budget compared to Google Ads. “Amazon’s search volume comprises 54% of all product-related searches in the United States.”

Google’s third quarter was decent, but Cloud revenue was below projections while ad money was up. Microsoft’s ad revenue also improved. 

Chrome plans on ending all third-party cookies by the end of the third quarter 2024, and will start with 1% of users in early 2024. This will affect some types of ads, if you are wondering why platforms start changing. 

Anyone using Google’s Performance Max campaigns may be interested in this overview of how to get the most out of them, with screenshots. 

STATS, DATA, TRACKING 

Since a lot of people still can’t figure out Google Analytics 4, here is yet another good overview. 

This new YouTube video from Google shows you how to figure out traffic sources in Google Analytics 4. 

Still working on moving to GA4? Here’s a bit more info, including how to save your old UA data. 

For video learners, here is “5 reasons for using Google Search Console”. [YouTube, 3 mins.]

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

A report out of the UK on small business use of online platforms calls for the UK government to better protect small businesses from the power differential often evident in these relationships. 

Amazon’s Prime Day sales barely beat last year, while their competitors actually dropped. [Washington Post gift link] Some analysts think this bodes poorly for the holiday season, and that consumers are looking for discounts.

Around 50% of Generation Zers in the US plan to shop in malls this holiday season, and people in general plan on spending less this year. But another study said nearly half of Gen Z shoppers will make at least some purchases on social media, while the US average is just ⅓. Most online holiday shopping will take place on mobile instead of computers, and ecommerce shopping will be up less than 5% per some reports, and over 10% according to others. Black Friday stats also indicate that mobile outpaced desktop - smart phones delivered 54% of online sales. “Global data from Shopify also showed strong mobile performance for merchants on that platform. Mobile versus desktop 76% to 24%, respectively.”

Large companies report that various types of consumer fraud are on the increase, and cost $100 billion annually. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Thinking of using AI to create some products and images to sell? Be aware that AI art is not copyright-protected, at least in the US at the moment. A recent case led the court to rule that “human authorship is a bedrock requirement of copyright.” [article includes a copy of the entire case]

Need some free web design tools? Practical Ecommerce has a recent list of 19, and an even more recent list of 17. 

MISCELLANEOUS (including humour) 

A snarky article in the Verge had SEOs all worked up, and some were very defensive about it. I thought the whole thing was hilarious. 

Reminder that there are usually consequences for (and laws against) improper use of a customer’s private information, which includes asking them on a date. “Almost one in three people aged 18-34 have received unwanted romantic contact after giving their personal information to a business, a UK poll has shown.”

Do you know what happens to your website and social media accounts when you die? Sometimes, even the platforms get confused about this, and there are few laws. 

Jewellery finding company TierraCast is closing by the end of 2023. 

UPDATED: December 4, 2023

[sortedagency]

Sorted Agency is Indias one of the leading agencies in E-commerce. For the sole purpose of delivering top notch web Development and Digital marketing services.

Our company specializes in SEO, SEM, and Email marketing services to help our clients reach their desired business goals. We provide a comprehensive suite of services to help our clients optimize their online presence and maximize the visibility of their website or business online.

Our SEO (Search Engine Optimization) services include on-page analysis, keyword research and optimization, content optimization, link building, and more. We optimize websites for better visibility, higher search engine rankings, and improved organic search engine results. We use proven white-hat techniques, such as link building, to ensure that our SEO efforts are compliant with search engine guidelines.

Our SMM (Social Media Marketing) services help you to create a more engaging presence on social media. We create content that resonates with your target audience and promotes your products and services. We also provide social media analytics to help you understand how your campaigns are performing and to identify areas of improvement.

Our Email Marketing services include strategy, design, development, and deployment. We create personalized and targeted campaigns that are tailored to our clients’ goals and objectives. We use advanced analytics to track and measure performance and create detailed reports that allow us to make data-driven decisions.

Our SEM (Search Engine Marketing) services include search engine optimization, paid search campaigns, and display advertising. We use our expertise to analyze your target audience and create an effective search engine optimization strategy that drives more organic traffic to your website. Our paid search campaigns are tailored to your budget and help to get your website in front of the right audience. We also utilize display advertising to create more brand awareness and drive more qualified leads to your website.

Our experienced team of professionals is dedicated to helping our clients achieve their digital marketing goals. We take the time to understand our clients’ needs and develop customized solutions that are tailored to their goals. Our goal is to help our clients maximize their online presence, reach their target audience, and generate leads.