#MVNALYSIS

[maximura]

MVNALYSIS: GOD’S MENU by STRAY KIDS

Hello friends, seeing as 2020 is going down in flames anyways, there seems like no better time than to start my MV Analysis series, MVNALYSIS. Storytelling and cinematography are both important but the technical aspect is definitely more interesting to me. If you’ve followed me for any length of time, you’d know how often I yell about a good lighting scheme so this is just an extension of that.

There have been some great MVs this year but the one that really lit my fuse and prompted me to do this is God’s Menu by Stray Kids. If you haven’t seen it yet, go watch it first then come back. This is very long so if you’re not really interested in the technical aspects of music videos then I would definitely recommend scrolling past. 

1) The Cyberpunk-Anime Intro tracking shot. That flourescent-neon title card reminds me of cyberpunk aesthetic, especially if you’ve seen the trailer for Cyberpunk 2077. I really love title cards because they remind me of old movies and cartoons. To throw it up so nonchanlantly immediately sets the vibe and subconsciously triggers your mind to think about when you last saw something like that, be it a video game or anime or a movie. They use it a lot more often than other groups and I never noticed until I went back to watch a few of their videos for this post. 

The Intro to God’s Menu is both a sonic and visual assault. It’s so fcking good that I am almost sad I will never get to watch it again for the first time. 

That tracking shot for Changbin is just beautiful perfection because it has three levels of depth and a very controlled use of blocking. The deepest level is the chaos in the background, the main level is Changbin and the most superficial level is the one closest to the camera, with the marching band player. Interestingly, the movement and speed of each level progresses in descending order: the background is crazy busy, Changbin is moving through at a controlled pace and the marching band player is almost still, like a sign post to reiterate the depth of field. 

There are a few really famous and amazing tracking shots, so I’m just going to link them here if you are interested in camera work: Atonement (legendary tbh), 1917 (deserved the cinematography Oscar), Ava Adore (you can see the track they used for the whole video) and the Baby Driver introduction has one of the best tracking shots but I won’t link to it out of respect for people who might be triggered. 

Sometimes you watch something and you don’t know why it’s so cool. Well, this is why it’s so cool. This is why some MVs are so interesting to re-watch and why others have no re-watch value at all. 

2) Transitions and editing. Oh boy. The fcking transitions. Sometimes people think of them like a cheap trick in the vein of a horror movie jump scare but when you see a good transition, 'cheap’ should be the last word you think of. All the transitions are worth mentioning: Changbin seemingly changing the frame with his hand, Han’s mid-choreo transition and Hyunjin’s forced perspective to mimic the spotlight. I suppose they are are little flashy and tricked-out but it doesn’t change how cool they look. The video editer deserves all the credit for this one. 

It’s seems obvious but I can’t ignore the stop-motion DuDuDuDu editing either. It does exactly what the music does in that moment: it’s jarring and abrupt and literally like shots fired and bleeding red. Sometimes literal interpretations are cringey and don’t work but sometimes they work so well you wish everyone was on this level. 

A more subtle transition is one that I don’t see a lot of people talking about but it’s when the music shifts from the heavy rap to the smoother vocals. The first time it happens we went from the dark enclosed confines of Han’s kitchen rap to vast open air of the cars racing. The smooth flow of the vocals is echoed in the smooth silent roll of the car tires and then the smooth choreo from Bangchan with that bright God ray lens flare. It’s just like a smooth smooth smooth flow of water after total chaos and that’s exactly what the music is trying to do: the rap is a spicy meal, the vocals are a glass of cool water. Seriously, this MV is so well thought out and well planned. It’s like the director actually listened to the track. What a crazy notion, heh. 

3) Robot Camera. If you’re not sure which part I mean, it’s basically during Han’s rap, Felix’s 5 Star Michelin part and the subtle camera tilt for the group choreo. You can see it in action in their ‘Making Of’ video. You’ve probably seen this used before, most notably on Jungkook for DNA but I think it was made really popular in music MVs when Kendrick Lamar did it for Humble. Everyone is using it now but I still love it. No human can film with that precision and it’s seriously cool use of tech. I like that they didn’t overuse it though because it would’ve felt too repetitive. Restraint? In Kpop? Hell really has frozen over today. 

4) The colour and lighting. It’s generally really well lit and coloured but the most remarkable thing to point out here is that God’s Menu has only four sets. It feels like it has some meat and depth to it because they used those four sets to their full capacities. In contrast, I think I counted 9 sets for GOT7′s ‘Not By The Moon’ and let’s be honest, they were all kind of wasted. 

The scrapyard set is used four times with four different lighting schemes and you barely notice how repetitive it is because they all look so different. The garage scene is my favourite example of good depth of field because they’re in a tiny confined area for choreo but it doesn’t actually feel tiny or confined because of the huge open grandstand in the background. 

Also. It’s rad how the video goes from day to night. I didn’t even notice until the third or fourth re-watch. 

5) Kendrick Lamar. I just wanted to spend a little time on this point because I hear and see his influence on God’s Menu. Obviously, Kendrick doesn’t have a patent or copyright on use of RoboCams but the main backing track is very Humble-esque and the DuDuDu reminds me of old KL. It’s a little grating tbh but the producer at least showed some restraint with it. Any more of the DDD part and it would’ve been too obnoxious to listen to. 

6) Styling. I really love these black outfits because they look like a cross between a karate uniform/dobok and black chef aprons. I wasn’t really sure why they went with the racetrack imagery but there is something about this entire MV that reminds me of anime/manga...and then I remembered that Initial D existed. If you’ve never heard of Initial D until now? You’re welcome. 

Oh and Hyunjin’s hair. Damm. 

7) Bias: Okay, I’m Australian and I used to live in Sydney so part of me has always been invested in Chris and Felix. But. I have to be straight with you all, that tag-team of Changbin and Han is insane. Insane, I tell you! I wish I could hear that rap intro again for the very first time. It’s like when I heard Mingi’s rap in Wonderland for the first time. Some things are just inexplicable. 

8) Conclusion: This is one of the best MVs JYPE has ever made and it’s not even story driven. The modern tech and insane editing is truly next level and I hope people appreciate the work that went into it instead of just seeing it as another flashy kpop video with no substance just because it’s not “deep and meaningful”.