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#Luxury Vacation Rental by Owner in New York City
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Luxury Vacation Rental by Owner in New York City
Exploring the most popular city in the world through New York City Vacation Rentals and immerse into the vibrant culture and iconic landmarks, experience the city like a local. With its bustling streets, historical sites, diverse neighborhoods, and endless entertainment options.
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What is the distance between Ontario Vacation Rentals and Niagara Falls?
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Surrounded by 3 marvelous Lakes South Ontario is Canada’s most visited vacation destination. The natural beauty of South Ontario comes to life at popular tourist destination like Point Pelee National Park, Wasaga Beach, and Niagara Falls.  Whether, it’s a day trip to shop and dine in one of the Southern Ontario’s quaint rural towns or a weekend sunbathing on golden sandy beaches, South Ontario is the perfect destination for memorable vacationing. South Ontario encompasses vast expanses of wilderness & pristine lakes, and contains one of Canada’s most visited natural attractions, Niagara Falls. There are abundant of fun, adventure and entertainment for vacationers in South Ontario. Picton part of Prince Edward County is called the gastronomic Capital of Ontario is beautiful region in South Ontario renowned for its colorful  shops, boutiques, and Sandbanks Provinicial Park provide great beaching along the Lake. Some of the hidden gems in this beautiful region include Paris, Niagara on the lake, Simcoe, Alexandria, Dorchester, Newcastle, Napanee, and Goderich. The pristine Lakes in the region create great waterfalls and scenic sites which attract tourist to come for incredible vacation experience this South Ontario supports. Southern Ontario vacation rentals by owner are spacious, furnished, well-decorated, and luxurious and provide the best of hospitality services and amenities to the guests. These fully furnished vacation rentals in South Ontario are nestled in close proximity with the Niagara Region.
Niagara Falls is the most appreciated natural fall in this planet. Niagara Falls is located on the Niagara River which flows along a part of the US – Canada border. It is located in New York State on the US side and in the Ontario province on the Canadian side. The spectacular Niagara Falls is just over 12,000 year old. It is located in the namesake cities of Niagara Falls located on either side of the Niagara River. Clifton Hill is Niagara Falls top destination for attraction, restaurants, entertainment & more. Niagara Park Butterfly Conservatory features more than 200 exotic butterflies is located in close proximity with Ontario vacation rentals. It is a luxury vacation rental within 25 minutes to Niagara Falls. The beautiful Southern Ontario vacation accommodations are nestled near Puslinch Lake. Biking & hiking are popular tourist activities in the region. This South Ontario region is renowned for its outdoor fun, adventure and entertainment activities.
Scenery, Ice Hockey, Maple Syrup, Great Lakes, Lush green Hills, Snow-capped peaks, and world famous Niagara Falls are some of the top tourist attractions in Canada. Tourism had popularized this beautiful country in North America. Cities and sites such as Vancouver, Toronto, Montreal, Banff National Park, the Yukon, St. Johns, Ottawa, Victoria, Quebec City, Whitehorse, Whistler, Tofino, Reveelstoke, Winnipeg and Algonquin Provincial Park, are some of the tourist attractions in Canada. Southern Ontario is the province of Ontario, Canada renowned for its picture perfect sites, vacation friendly climate, and tons of outdoor recreational activities. Niagara Fall is the most visited tourist site in Southern Ontario beside this there are plentiful of tourist location and things to do in this part of Canada. Fully furnished Southern Ontario Family Vacation Rentals are dotted in some of the pristine destinations, offering numerous outdoor recreational activities in the region.
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rentvacationhomes · 2 years
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What You Should Know About Vacation Rentals
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If you're looking for a home to rent as a vacation rental, there are a number of different options available. These range from budget studio apartments to luxurious private villas. Some of the most luxurious properties feature fully-staffed staff, private beaches, boats, and chefs. Some even offer cooking lessons. Other rental options are campervans and motorhomes. These are a popular choice in Europe. Many property managers also offer concierge services.
Another advantage of renting a vacation rental is the added income you can generate. If you're in a popular area, you can charge higher rates for your property. You can even provide breakfast for your guests if you want! You should also make sure you have someone on call to answer any questions your guests may have.
Vacation rentals are a great alternative to hotels. Many travelers prefer them because they're more comfortable and offer more space. Additionally, they're less expensive than a typical hotel room. They're also a great way to immerse yourself in the local culture. Whether you're looking for a condo in the middle of the city or an apartment in the country, vacation rentals are a great way to enjoy a vacation in a unique and comfortable environment. Make sure to click here for more details!
Renting a vacation rental is a great way to get a taste of local culture while avoiding the high price of a hotel. Many vacation rental owners will offer amenities like Wi-Fi, home theater systems, games rooms, pool access, and more to make your stay as comfortable as possible. Those with families and children should also consider renting a vacation rental if it provides more space for them. Visit this website at http://www.huffingtonpost.com/m-blazoned/vacation-or-trip-a-helpful-guide-for-parents_b_7789310.html for more info about vacations.
The vast majority of New York Rental by Owner permits are owned by seasonal, second, and vacation home owners. These homeowners typically use their properties seasonally or occasionally throughout the year. The flexibility of short-term rentals is attractive for these home owners. Moreover, if you rent your vacation home for longer than 28 days, it's considered a seasonal or monthly rental and is subject to landlord and state laws.
The vacation rental model relies heavily on popular third-party websites to match renters and property owners. These websites work as brokers, putting properties in front of more potential renters. In exchange, these sites charge service fees to the owner and renter. Most vacation rental businesses want to be listed on these sites, which is why many vacation rental software solutions integrate with them.
Before listing your vacation rental, consider your marketing plan. You'll want to determine what makes your property stand out from the rest. Remember that there will be strong competition, especially in popular vacation destinations. Once you have determined what your property has to offer, choose a website to list it on. Some websites may charge a processing fee, so it's important to know about these fees before you start listing your property.
When choosing a vacation rental management solution, remember to choose one that includes revenue management features. These systems analyze historical rental rates, competitor rates, market dynamics, and inventory levels and make recommendations based on these factors. By analyzing all of this data, vacation rental software can help you improve your business strategy.
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christinahobbsofc · 2 years
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Luxury Travel Van Rental Companies For 22 Camper
Luxury Travel Van Rental Companies For 22 Camper Luxury Travel Van Rental. Pick from a variety of adventure mobiles, including Sprinters, Vanagons, Transits, Sportsmobiles, and more, when you rent one from one of these camper van rental companies. Looking to avoid dealing with hotels or pitching a tent every night and check off several parks in one long road trip? Rent a camper van. Or perhaps you're contemplating the #vanlife but aren't entirely sure you want to fully commit? image of Luxury Travel Van Rental You can get a taste of van life, venture off the beaten path, and enjoy a more impromptu vacation by renting a camper van for your upcoming US road trip. If you're interested in learning more about living in a van, whether it be for a brief period while renting a camper van or for a longer period of time, be sure to read our Van Life 101 guide. Camper van rental businesses are springing up all over the country, offering convenience and comfortable amenities in response to the rising popularity of van life. Additionally, depending on where you want to go, daily rental fees might be significantly less expensive than hotel rates. Additionally, since most come equipped with a kitchen sink, cooking appliances, fridge, and stove, you can also save money on food. Renting a camper van gives you the freedom of the open road and some home comforts for a more elevated road trip experience. Here is a comprehensive list of camper van rental businesses in the United States, from east to west! Disclaimer: We haven't personally used any of these businesses, but we frequently get this question, so we wanted to provide a list of camper van rental businesses in the United States. Luxury Travel Van Rental Companies For 22 Camper Campervan rentals through Campanda, Outdoorsy, and RV Share Rental Locations: By Owner, across the entire US There are three websites that list camper van rentals by owner: Outdoorsy, RV Share, and Campanda. These camper van rental businesses can be thought of as the equivalent of Airbnb for RV and campervan rentals. After entering your location, you can search for driveable RVs, class B vehicles, trailers, and prices, among other criteria. You can rent anything from a classic VW van to a Class A motorhome there for your upcoming vacation. These sites are great for earning some extra money on the side if you have an RV that you don't use very often. Campervans for escape Los Angeles, Las Vegas, San Francisco, Portland, Seattle, Salt Lake City, Denver, Phoenix, Atlanta, Chicago, Orlando, and New York are among the cities that rent out properties. With 13 locations and a fleet of more than 600 campervans that have been custom-converted, Escape Campervans is one of the biggest campervan rental companies in the US. As a result of the distinctive hand-painted designs on each van, your trip will make for some amusing photos. Three different models of converted Ford campervans are available from Escape Campervans, along with a Jeep camper with a rooftop tent, and can accommodate 2 to 5 passengers. Prices start at $33 per day in the off-peak season, but they can change based on the type of vehicle, the season, the pick-up and drop-off locations, and the distance of your journey (the longer you rent, the lower rates will drop). A bed, dining area, sink, refrigerator, stove, and a dual battery system with solar are all included in all camper van rentals. For an additional cost, extras like bedding, camping supplies, and kitchen kits are offered. Canada also offers Escape Campervans via Vancouver and Calgary. GoCamp Van Campers GoCamp is a peer-to-peer van rental service that allows renters to live the #vanlife without having to buy their own van and allows van owners to make extra money by renting out their camper vans. Their selection of camper vans includes only the best models, ranging from vintage Volkswagen Vanagons to more modern Mercedes-Benz Sprinters, Storyteller Overland MODE4x4 adventure vans, and more. They have campervans all over the US that are equipped for road trips. On their website, you can quickly search for availability by location and dates. Campervans by Moterra Jackson (Wyoming), Whitefish (Montana), San Francisco, Salt Lake City, and Vegas are among the rental locations. Pop-top and high roof Sprinters are both available for rental through Moterra Campervans, which also offers luxury all-inclusive Sprinter rentals throughout the Western United States. Moterra, a locally owned and operated start-up that originated in Jackson Hole, Wyoming, has become unrivaled in terms of renting out luxury Sprinters in the US. They offer fully customizable itineraries for those who want to avoid the stress of organizing their own campervan vacation and include everything you'll need for your trip as standard. The 4 person pop-top vans from Moterra have 2 double beds, a full kitchen, and an optional toilet. Their high roof vans have room for two people, a full kitchen, and a full bathroom with a toilet and a hot water shower. All of Moterra's Sprinters are under three years old and were outfitted by Sportsmobile; nightly rates begin at $339. Rentals for Peace Vans Seattle, WA is a rental location. In addition to limited one-way campervan rentals between Seattle, WA and Santa Cruz, CA, Peace Vans Rentals, based in Seattle, WA, offers Pacific Northwest campervan rentals. They offer stunning, vintage VW Vanagons for rent, each one special in its own way, as well as Mercedes Metris pop-up campers for those seeking something a little more contemporary. They include a ton of considerate extras, including cookware, spices, wine glasses, a french press, freshly ground coffee, and more. In the shoulder season, Peace Vans has a 4-night minimum with rates starting at $740 for four nights, and in the high season, there is a 6-night minimum with rates starting at $1,350 for six nights. RV Rental for Mercedes Sprinter 28 locations in California, Arizona, Colorado, New Mexico, Oregon, Idaho, Utah, Nevada, Montana, Wyoming, and Washington are available for rent. This company rents only Mercedes Sprinter luxury camper vans out of 28 locations in the Western US. They have bathrooms in every one of their rental vans, each with a shower, a sink, and a toilet. Additionally, they have ovens and TVs for late-night movies, as well as solar power. These Mercedes Sprinter RV campervans have a seating capacity of seven and a sleeping capacity of four. However, be aware that the cost of each of these amenities per night can range from $400 to $500. Rental VW Surfari Wagons from the past Renting location: Costa Mesa, California Ever wanted to travel in a vintage Volkswagon camper bus? Ours has! With these fantastic campervan rentals in the Los Angeles area, you have the chance to relive the 1970s and 1980s. Buses, Vanagons, and Eurovans from the 1970s to the 2000s are available for rent from Vintage Surfari Wagons. Low season rates for renting a VW camper range from $129 to 169 per day, while high season rates go up to $149 to 189 per day. What a wonderful way to travel in style! Rentals for Native Campervans Rental Locations: Las Vegas, Denver, and Salt Lake City We appreciate that Native Campervans divides its rentals into three categories: "Biggie," "Smalls," and "Squad." Biggie offers all the conveniences of an RV while accommodating two people for rides and sleeping. Smaller, sportier, and able to seat two people, Smalls. Last but not least, Squad (shown below) can sleep 4 people and has DOT-approved seating to protect children and your favorite backseat drivers. Rentals come with 100 free daily miles, basic insurance, bedding, camp chairs, a table, and cooking supplies. It's really cool that they've just begun to offset the carbon footprint of their vans. Therefore, this is a great option if you're looking to rent a campervan close to Denver, Salt Lake City, or Las Vegas. Depending on the time of year and length of the trip, daily rates range from $79 to 129 in the off-season to $109 to 299 in the peak season. They demand a minimum of three nights. Rentals for Hawaii Surf Campers Rental Locations: San Diego, CA and the North Shore of Oahu, Hawaii Campervan rentals from Hawaii Surf Campers start at $149 per night and include a variety of Volkswagens, Ford Econolines, and Transits. For a small fee, they provide airport pickups and drops offs, and they give their visitors a map showing the best places to camp on the island. One cool benefit is that they collaborate with a nearby surf school to offer discounted lessons, and for an extra cost, you can add a surfboard to any rental. San Diego was also recently added as a location. If you intend to travel to Kauai as well, find out more here about whether it is worthwhile to rent a van there. RENT A CAMPER IN AMERICA Portland, Oregon, is the rental location. With ROAMERICA, you can rent a campervan from Portland and travel anywhere in the US and Canada. To help you get started exploring the Pacific Northwest as soon as possible, they provide free airport pickup. Ford Econolines and Ford Transit vehicles with 2wd and 4wd options make up their fleet. Every campervan rental comes with a deck of cards, an Oregon, Washington, and California Gazetteer Map, and the vans are fully stocked with everything you need. Rentable paddleboards and bikes are also available. Their nightly rates begin at $200. Campervan Rental in North America Rental Locations: Las Vegas, Seattle, Bozeman, and Denver There are five different models available from Campervan North America, including a modified Dodge Promaster, a Dodge Sprinter, a Nissan NV, and more. Their vans are more potent and have fewer miles than some of the other options you may find because many of them were bought new and converted. Depending on the model, their vans can accommodate up to 5 people. The interiors are spotless and understated; some models include kitchens and bathrooms while others do not. In the off-season, base rates start at $48 per night and do not include miles. Rates start at $80 per night during the high season, with a 5-night minimum requirement, though longer rental terms result in lower rates. A member of 1% for the Planet is Campervan North America. Campervan rentals with a VanCraft Sprinter Rental Locations: Salt Lake City, Denver, and San Diego Sprinters with a long wheelbase, Sprinters with a short wheelbase, and micro-Campervans are the three campervan models available for rent from VanCraft. Full-sized beds, off-grid solar power, refrigerators, fully equipped kitchens, and outdoor showers are all standard in all of the vans. Additionally, you have the option of renting a restroom. The fact that this campervan rental is built for all-year camping means that you can stay warm and comfortable even in the coldest temperatures. Micro Campervan rentals start at under $100 per day, while Sprinter rentals range from $200 and up per day. Oh, and there is no additional fee for dogs! Renting Boho Camper Vans Phoenix, Arizona is a rental location A 7-van fleet of Ford vans from the late 1990s and early 2000s, each with a distinctively bohemian flair, is owned by Boho Camper Vans. Running water, an outdoor shower, a stove, privacy curtains, bedding, cookware, camping chairs, and a portable cooler are all included in these camper vans. For about $159 per day, you can live the bohemian lifestyle only a short distance from the Phoenix airport. Rent a Lost Camper Van Los Angeles, San Francisco, and Salt Lake City are the rental locations. The focus at Lost Camper is on affordability and comfort, and they have the coziest beds. All of their campervan rentals come equipped with basic camping gear like a table and chairs, bedding, kitchen kits, and unlimited miles in addition to their daily rates. The majority of their vans have sinks and awnings (check the specific model first), and at the very least all have a cooler, dining table, and a double bed inside (some have refrigerators). They currently offer five different types of vans, with prices varying by model, length of rental, and season and starting at $35 per day. As a result, if you're looking for something that won't stand out, Lost Camper is a good choice because it doesn't use any vivid colors or crazy paint jobs. Ford Transit Rentals Trekker Vans Locations for Rent: California (San Francisco and Los Angeles) Unlike some of the well-known camper van rental companies, Trekker Vans takes pride in being a locally owned and operated, bootstrapped company. The owners love being outside, so they are always happy to assist you in organizing your adventure. All of their camper van rentals are Ford Transits furnished with camping chairs, a table, cookware, a stove, a refrigerator, and bedding. If you need more space, they can add on a rooftop tent. The dinette converts into a queen-size bed that sleeps 2-3 people. You can arrange your seating so that it can hold 2 or 4 people, depending on the size of your party. The cost varies depending on the time of year and length of the trip, but in the off-season, you can rent a camper van for about $99 per night for a minimum of three nights. Prices will be roughly double during peak times. This is a great option if you're looking for a San Francisco camper van rental company close to the airport. Campervan rentals from Ondevan Miami, Fort Lauderdale, and Orlando, Florida are the rental locations. Another locally owned business, Ondevan Campervan, has offices in Miami, Fort Lauderdale, and Orlando, Florida. Because the owners enjoy traveling as much as we do, they chose the Spanish phrase "A dónde van?" as the name because they hope it will encourage others to do the same. The fully equipped Ondevan campervan rentals include a stove, cooler, cookware, linens, curtains, camping chairs, and a table. Ford E-350s and Dodge Promasters are included in the rental fleet. The cost of a daily rental depends on the vehicle and ranges from $59 to 139. Additionally, they have an online road trip map created by other travelers that includes directions to campgrounds and showers. Rentals of Basecamper Vans Location of the Rental: Salt Lake City, UT Based in Salt Lake City, Utah, Basecamper Vans is a campervan rental agency. They have a number of vans, including a Dodge Promaster City, GMC Savana, and Chevy Express that can accommodate a rooftop tent and sleep 2-4 people. Depending on how long your trip is, daily rental rates range from $99 to $129 per day. Their entire fleet of vans is equipped with a stove, refrigerator, camp chairs, and cookware. Campervan rentals from Voyager Minneapolis, Austin, Phoenix, Nashville, Portland, and Los Angeles are among the rental locations. If you want to take a cross-country, one-way road trip, Voyager Campervans has locations from east to west, which is perfect. Their small Dodge Promaster City rentals come furnished with towels, cookware, and fuel for the stove. Depending on the number of days, the daily rental rate ranges from $111 to $134 and includes 250 miles. In off-peak season, there is a 2-day minimum and a 3-day minimum. Sport Rentals Adventure Travel Rental Locations: Denver, CO; Las Vegas, NV; Laguna Niguel, CA The best adventure rigs are available from Denver, Colorado-based Adventure Travel Sports Rentals. As stated in their tagline, "RVs are for sightseeing, rigs are for adventure," you should look through their rental fleet if that's what you're looking for. They rent 4x4 off-road vehicles like Sportsmobiles, Winnebagos, truck campers, and SUVs. Cookware, sleeping bags, and stoves are among the many items that each rig includes; additional items can be rented. Additionally, they have heat and air conditioning and are prepared for all four seasons. Daily rates range from $150 to 350 and include 150 miles per day, depending on the vehicle and the length of your trip. Check their inventory to find the vehicle and location that work for your road trip since some rentals are only available in certain areas. Rentals for Rocky Mountain Campers Rental Locations: Las Vegas, Nevada and Denver, Colorado Rocky Mountain Campervans, another family-run enterprise, rents out luxurious conversion vans and classic Volkswagen vans. The five-person, five-sleeper Dodge Promaster pop-top campers with a toilet and a full kitchen are available for rent as upscale campervans. They rent out Volkswagen Vanagons and Eurovans if you're looking for something with a retro feel. These vans sleep four people and include a sink, stove, and compact refrigerator. To make your trip more enjoyable, they supply bedding, cookware, and a variety of camping accessories in every camper van rental. Some of the vehicles can operate in all four seasons. Depending on the vehicle and the season, daily rental rates average between $145-260 in the winter and $155-290 in the summer. Longer trips are eligible for discounts. Tierra Vacation Rental locations: Livingston and Bozeman, Montana Mercedes-Benz Sprinter campervan rentals from Tierra Traveler come fully furnished for your utmost comfort. They are ideally situated for exploring Yellowstone, Grand Teton, and Glacier National Parks thanks to their two locations in Montana. Their vans come equipped with a queen-size bed, a Dometic refrigerator, all the camping necessities, a propane heater, and a digital thermostat so they can be used throughout the year. Price per night starts at $325. Outdoors Vander Washington, DC, and Alexandria, VA are the rental locations. A locally owned business in the DC metro area called Vander Outdoors has a fleet of 2- and 4-passenger vehicles that are all under 17 feet long, making for stress-free parking and excellent fuel economy of over 25 mpg. Their vans are all fully furnished with a stove, sink, refrigerator, cookware, bedding, and essential camping supplies. Depending on the time of year and length of the rental, prices range from $104 to $150 per night and include 200 miles of driving. The Shenandoah Valley, the Blue Ridge Parkway, and the Atlantic coast from Acadia National Park in Maine to the Outer Banks in North Carolina can all be explored in these campervans. FAQ Luxury Travel Van Rental How much do luxury sleeper vans cost? Some of the most luxurious camper vans cost between $90,000 and $250,000. At $250,000, the Hymer VisionVenture has been designed like a modern, open-concept apartment. Other luxury camper vans have private bathrooms, high-end kitchens, and off-grid technology. Visit Business Insider's homepage for more stories. What is a Class B travel van? Often called Camper Vans, Class B motorhomes are built using automotive vans or panel trucks. Due to their smaller size, they can conveniently double as your everyday driver. The sleek, modern design of the Class B utilizes every square inch of interior space to pack a whole lot of goodies into a compact area. Is there a camper van that sleeps 3? The Roadtrek 210 Popular is considered the ultimate Class B Motorhome with a wide-body. The unique wide-body allows for more room in the rear of the coach. This Class B Camper Van allows sleeping for 3 people and can travel with up to 5 passengers. What is the cost of renting an RV? About how much will it cost? On average, expect to pay a minimum of $50 for a pop-up camper and $125 for larger trailer rentals per night. As you move up to larger and more luxurious models of self-driving RVs, you'll pay more than $275 per night based on the age and size of the vehicle. Do you need a special license to drive an RV? Types of special licenses for an RV Some states require a commercial driver's license for vehicles over 26,000 pounds. Other states will require a non-commercial license for vehicles that exceed a certain weight or size. Still, others may require that you get an endorsement added to your regular driver's license. Read the full article
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The Local: Vikki Leftwich, Owner of Villa Vici
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Crossing the threshold of Villa Vici is committing yourself to an experience. You may walk through the showroom, admire the furniture and original art, but eventually you’ll find yourself sitting on a sofa chatting with the owners Vikki Leftwich and Bryan Colwell, about their many years in the furniture business and everything they know about interiors and how they can enhance your life and elevate your surroundings to the fullest. Their sons Ian and Sean may walk in and eventually you’ll feel like you’re sitting in your own living room. Villa Vici is the quintessential lifestyle brand. Vikki Leftwich shares with you a little bit about how they created this atmosphere and this iconic store on Magazine Street.
The Inspiration 
On a fashion buying trip in New York 30 years ago, Bryan and I were inspired by the new Shabby Chic store that had recently opened in SoHo. I met Rachel Ashwell and inquired about a franchise. When she declined our offer, I knew my next passion in life would transfer from fashion to home furnishings and made it my new goal. While on a ski vacation, I struck up a conversation with a guy on the ski lift who happened to have a connection to a furniture factory in L.A. One thing led to another, we cut our trip short and headed to the West Coast where we contracted our newfound friends to make our own collection of slipcovered and upholstered furniture and...Villa Vici began.
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The Passion
Cities are dictated by the style of their retail stores and galleries. Can you imagine a city with no local shops? Without support from the community, we would be a city without a soul. 
Our philosophy has always remained constant; to offer our customers the highest quality in products, service and value without compromising style and comfort. A carefully selected product mix is chosen from the finest furniture vendors in the U.S. and around the world, to ensure a timeless home environment that excites the senses.
The Experience
We do our best to create a welcoming environment in store so that people can really experience or envision how the furniture or art might translate to their home. We invite you to sit on our showroom pieces, and we’re often known to serve you a glass of Prosecco as you reflect. Because our store front and display windows look expensive and we merchandise the showroom in mostly white, many people think we are not affordable or kid friendly. The truth of the matter is we can design a home for you based on your lifestyle and budget with washable fabrics as well as modern linens and velvets. Styles in upholstery range from classic to contemporary with over 1000 choices in fabrics and colors. We also offer custom sizes and finishes in all dining, living and bedroom furniture. We stay consistently busy throughout the year, but our customers anxiously await to view our new collections that arrive in early Spring and early Fall. 
Our luxury rentals in New Orleans and Covington offer our guests a chance to experience the world of Villa Vici. 
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Expert Advice
Scale before you buy! We are experts in scaling furniture to your room so you don’t make a mistake. We’ll scale to your architectural plans or your existing home. 
Being an interior designer while owning a showroom allows our customers the hands-on experience of making educated choices for their design needs. Villa Vici offers complete interior design services, working with architects pre-construction and consulting with clients on everything from colors, selection of lighting, to space planning for all furniture selections and much more. We are truly a one-stop furniture retail store and design resource firm for our clients and other interior designers as well. 
Fun Fact
We are a family run business. A husband and wife team working alongside two sons. You can thank Ian and Sean for infusing a little color into Villa Vici!
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The ten Greatest Movers In Manhattan Seashore, CA 2018
Moving Companies Manhattan Beach Florida 32227 Duval County United States
Moving price allow you to see how much revenue is required for your move. You must conduct as a lot analysis as potential for any major determination, particularly one which involves items of value and money. Winter sports are so much fun! Are you more of the DIY type of individual, no drawback, our packing videos and shifting suggestions are positive to help you put together in your moving day, leaving extra time for you to absorb your view. Handling Breakables: Most households have costly objects like pianos, paintings, antiques, and glassware which require specialized packing and transferring. We've regular site visitors, good neighbors and we’re conveniently off the 405 Freeway, which helps,” Quinlan said. They're too good! Regardless if you're solely moving to the opposite facet of city, or to a completely new metropolis, we're equipped to handle it. Our deals are truthful, and we give free recommendation. To find how our services can assist you throughout your subsequent move, you'll be able to call us or inquire a couple of free estimate now. Regardless of the scale and scope of your family transfer, the pros at Daniel’s can offer you an effortless transition, freed from stress and turmoil.
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webseomentor · 6 years
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All you need to know about the Real Estate & Homes for Sale
Real estate & homes for sale in Hornell, New York. You can easily get your New House with Photos, Open Homes and Virtual Tours. Your destination for all real estate homes listings and rental properties.
Bullfrog Realty property management is your Hornell specialist for new and resale villas and vacation homes, investment property, retirement homes and residential property - your gateway to buying and selling New York property. We have an incredibly hot market, and that allows home owners to sell houses, because prices have increased so much. However I still buy a foreclosure once in a while I recently flipped one in the small town of Hornell, New York.
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All of us want to have a home in the prime location of the city where you can easily reach to grocery stores, hospitals, malls, etc. The Waters community lies in the close proximity to all the recently visited places so that you do not have to travel to the distant places. If you are excited to know what all luxurious amenities you will get in Hornell.
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michaelandy101-blog · 4 years
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Journey search engine optimization Tendencies and Pivots from 2020 (and What to Carry into 2021)
New Post has been published on https://tiptopreview.com/travel-seo-trends-and-pivots-from-2020-and-what-to-carry-into-2021/
Journey search engine optimization Tendencies and Pivots from 2020 (and What to Carry into 2021)
If 2020 taught us something, it’s that you may’t predict the way forward for tourism. In contrast to practically another business, tourism is concurrently dictated by numerous elements together with client proclivity, climate and local weather, world economics, and authorities.
Journey was undoubtedly one of many hardest hit sectors within the 2020 shutdowns, which affected each enterprise area from the most important vacation spot marketing organizations (DMOs) to native small companies that thrive on the foot visitors tourism usually brings. US Journey’s year-end assessment decided there was a 48% drop in travel-related spending for December 2020 in comparison with 2019, and a year-long lack of $500 billion. Success in tourism in 2020 meant merely surviving for a lot of companies, accompanied by whole content material technique revamps, product pivots, native search engine optimization investments, and native marketing activations.
What labored in 2020
Locals-only tourism
With out-of-state quarantines in impact for many of the US, and particularly prevalent within the northeast, as soon as world locations and metros turned intensely native. Succeeding domestically meant celebrating native tradition and taking part in to the hometown benefit, and creating and activating hyper-local content material and search engine optimization to promote reimagined experiences and drive renewed curiosity at dwelling.
Go to Philadelphia, the DMO for the better Philadelphia area, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” by way of winter 2021, a “regional marketing initiative [that] encourages individuals to take staycations and close-to-home drive journeys.”
Go to Philadelphia’s foremost goal is to draw vacationers from everywhere in the nation to town of Philadelphia. With thousands and thousands of out-of-state guests every year, and big progress every year continuing 2020, Go to Philadelphia had the early foresight to create content material geared in the direction of each locals and guests, and adopted a local-first search engine optimization technique for issues to do, see, and eat close by.
The group went as far as to create local-centric mini itineraries based mostly off of present restrictions, optimizing for native tourism and attraction-related key phrases, and extensively distributing new COVID-19 content material. This marketing campaign supported not solely the accommodations and points of interest within the metropolis, but in addition the native eating places and small companies.
Whereas not completely divergent in its method, the long-term funding that Go to Philadelphia has made into successful at native search, snagging SERP options, and embracing new options like Uncover, helps guarantee it is going to proceed to be a profitable advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based corporations hadn’t extensively ventured into the digital house previous to 2020 — in any case, why plan to observe the motion from dwelling when you may board a aircraft and participate reside and in-person?
Philadelphia-based Past the Bell Excursions, the one LGBTQ+-owned-and-run tour operator within the metropolis, confronted a crucial resolution in Might 2020: Their hallmark Delight-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to extend for digital occasions, digital gatherings, and digital issues to do, companies that rose to satisfy the demand discovered success. For Past the Bell, that meant turning the “Drag Me Along” idea into “Pride In A Box”: a collection of 5 totally different themed Delight containers that included merchandise and experiential parts to be used at dwelling.
Although their web site was initially constructed on a tour-booking engine, to execute a pivoted product technique, they restructured it to permit an e-commerce built-in operate, and optimized to promote merchandise and experiences for Delight.
Founder Rebecca Fisher stated, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Finally, companies that tailored rapidly to modifications in client search conduct, and that performed and applied key phrase analysis for brand spanking new content material focusing on beforehand unranked/low-volume phrases, have been higher positioned to keep up client help and visibility though precise vacationers continued to drop.
Up-to-date data on increasing and altering rules
Home journey is never regulated within the US, so when cities throughout the nation responded to close down orders, scorching spots beloved by locals and vacationers alike emptied out and income started to drastically fall.
As an search engine optimization group (particularly native!) we’re at all times advocates of the worth of protecting native listings in Google My Business up-to-date, and it by no means mattered greater than in 2020. Popping out on prime have been those that up to date hours, COVID-19 insurance policies and procedures, and revealed supply or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content material “enhanced cleaning protocol” and “guidelines for owners” come out prime in searches for brief time period rental cleansing finest practices, and cleanliness associated to journey accomodations. Up to date native listings allowed exasperated customers to simply see what companies have been open, and allowed search-savvy companies to leverage their GMB to place themselves as safety-conscious, accessible, and prioritize addressing client issues (to not point out the features released to assist companies entry these instruments).
What to anticipate from tourism in 2021
It’s exhausting to recollect a time of better collective cabin fever. Although with border closings, pre-travel testing, and enterprise closures remaining a shifting goal, we are able to nonetheless anticipate majority of journey will occur nearer to dwelling in early 2021. Right here’s the place we are able to anticipate to see progress first.
Quick time period stays: highway journeys, workspace respites, and snow birds
What’s forward for short-term travels? Continued RV gross sales, for one, which have been up 4.5% annually in 2020. These progress indicators, in addition to public perceptions of journey security, proceed to slate hometown and close-by exploration because the early 2021 winners.
Out of doors and spaced-out actions present continued curiosity in search quantity and gross sales. Yellowstone Nationwide Park alone noticed a 21% enhance in year-over-year visitation in September 2020. Don’t anticipate this to decelerate any time quickly.
One other pattern we anticipate to see proceed in early 2021? Snow birding. As soon as reserved for the retired, heading south for the winter is particularly standard this yr for northerners leaving lockdowns at dwelling. Count on prolonged stays, fuller flights, and busier seashores than regular.
One closing place you’ll be able to anticipate to see vacationers? In a close-by lodge. Previously reserved for the luxurious staycations, native accommodations have turn into office respites for these totally distant employees who lack ample dwelling workplace house. Although not “technically” journey, many accommodations (Hyatt, Marriott, and Hilton, for starters) are providing single-day, day-time solely, “work from hotel” offers to assist relieve misplaced income and fried nerves of managing co-occurring zoom calls on the kitchen desk.
Prolonged visits: distant relocations
With many kids and households, to not point out previously distant staff, feeling the squeeze of their partitions at dwelling, many accommodations and villa properties are providing cost-effective prolonged stays (three weeks or extra). Mid-term relocations have gotten extremely frequent, with specific flight occurring from metro centers in New York City, Philadelphia, and Washington D.C. Particular person international locations are actively attempting to scoop up client demand for change of surroundings and tempo, with international locations like Dubai, Jamaica, and the Cayman Islands providing non permanent prolonged work visas to US residents as a technique to revive native tourism.
Quick time period rental properties similar to seaside home bookings, waterfront properties, mountain cabins, and southern getaways — or you already know, only a yard if you happen to’re a city-dweller — are booking in greater numbers in 2020 than practically any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term distant stays, whether or not for your self or your loved ones, are more and more standard, as are distant work choices which, in accordance with Google pattern knowledge, have elevated by two-times the earlier ranges pre-pandemic. Searches for prolonged keep holidays peaked on the finish of December 2020, with earlier highs in October and April 2020. Shifting into 2021, we’ll doubtless see expanded tourism choices to match this client demand, and likewise to accommodate pre-quarantine necessities, which differ metropolis to metropolis.
In conclusion
Journey isn’t what it was once, and in the interim, we’re seeing more and more essential native search activations and have adoption. And as distant work and placement agnostic work turns into extra the norm, the teachings we realized from pandemic journey search will assist companies thrive on this new tourism local weather shifting ahead.
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epackingvietnam · 4 years
Text
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking
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bfxenon · 4 years
Text
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
nutrifami · 4 years
Text
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
xaydungtruonggia · 4 years
Text
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
ductrungnguyen87 · 4 years
Text
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
camerasieunhovn · 4 years
Text
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
gamebazu · 4 years
Text
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
https://ift.tt/3oHoTAQ
0 notes
kjt-lawyers · 4 years
Text
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes