#Luxury Ski Clothing Market trends

[businessindustry]

Luxury Ski Clothing Market Revenue Analysis 2024-32: Research by Reports and Insights

The Reports and Insights, a leading market research company, has recently releases report titled “Luxury Ski Clothing Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032.” The study provides a detailed analysis of the industry, including the global Luxury Ski Clothing Market, size, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the Luxury Ski Clothing Market?

The global luxury ski clothing market size reached US$ 1,589.8 million in 2023. Looking forward, Reports and Insights expects the market to reach US$ 2,731.9 million in 2032, exhibiting a growth rate (CAGR) of 6.2% during 2024-2032.

What are Luxury Ski Clothing?

Luxury ski clothing denotes premium-quality attire tailored for skiing and winter sports, distinguished by its top-tier materials, craftsmanship, and fashionable appeal. Crafted from cutting-edge technical fabrics, these garments offer exceptional warmth, breathability, and moisture control to ensure optimal performance in harsh weather conditions. Luxury skiwear often integrates innovative features like waterproof membranes, insulated linings, and customizable ventilation systems, providing superior protection while enabling unrestricted movement. Meticulously designed with stylish elements and trendy aesthetics, these outfits cater to affluent individuals seeking both functionality and luxury in their ski apparel.

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What are the growth prospects and trends in the Luxury Ski Clothing industry?

The luxury ski clothing market growth is driven by various factors. The luxury ski clothing market is witnessing significant growth, fueled by a rising demand among affluent consumers worldwide for high-quality and fashionable winter sports apparel. These premium garments, known for their superior craftsmanship and innovative technical features, cater to discerning skiers who seek both performance and luxury on the slopes. With an emphasis on advanced materials like waterproof membranes and insulated linings, luxury ski clothing provides optimal protection and comfort in harsh weather conditions, while also reflecting the latest fashion trends. As affluent individuals continue to prioritize both functionality and style in their ski attire, the luxury ski clothing market is set to expand further, driving innovation in the industry. Hence, all these factors contribute to luxury ski clothing market growth.

What is included in market segmentation?

The report has segmented the market into the following categories:

By Product Type:

Jackets

Pants

Suits

Base Layers

Gloves

Hats

Accessories

Material Type:

Gore-Tex

Down

Synthetic Insulation

Wool

Technical Fabrics

Gender:

Men

Women

Unisex

Distribution Channel:

Online Retail

Offline Retail

Specialty Stores

Department Stores

Sports Retailers

Price Range:

High-End Luxury

Mid-Range Luxury

End User:

Professional Skiers

Recreational Skiers

Winter Sports Enthusiasts

Sales Channel:

Direct Sales

Indirect Sales

Brand Type:

Established Luxury Brands

Emerging Luxury Brands

Customer Age Group:

Adults

Children

Design Style:

Classic

Contemporary

Sporty

Fashion-Forward

Product Features:

Waterproof

Breathable

Insulated

Windproof

Stretchable

Product Usage:

Alpine Skiing

Freestyle Skiing

Cross-Country Skiing

Consumer Buying Behavior:

Brand Consciousness

Performance Orientation

Style and Fashion Preference

Sustainability Initiatives:

Use of Recycled Materials

Eco-friendly Manufacturing Processes

Social Responsibility Programs

Sales Channel Analysis:

E-commerce Platforms

Specialty Luxury Retailers

Departmental Stores

Company-owned Stores

Third-party Distributors

Segmentation By Region:

North America:

United States

Canada

Europe:

Germany

United Kingdom

France

Italy

Spain

Russia

Poland

BENELUX

NORDIC

Rest of Europe

Asia Pacific:

China

Japan

India

South Korea

ASEAN

Australia & New Zealand

Rest of Asia Pacific

Latin America:

Brazil

Mexico

Argentina

Rest of Latin America

Middle East & Africa:

Saudi Arabia

South Africa

United Arab Emirates

Israel

Egypt

Rest of MEA

Who are the key players operating in the industry?

The report covers the major market players including:

Arc'teryx Inc.

Bogner GmbH & Co. KG

Kjus AG

The North Face, Inc.

Patagonia, Inc.

Canada Goose Holdings Inc.

Peak Performance AB

Helly Hansen AS

Moncler S.p.A.

Descente Ltd.

Obermeyer Skiwear, Inc.

Rossignol Group

Spyder Active Sports, Inc.

Salomon SAS

Mammut Sports Group AG

View Full Report: https://www.reportsandinsights.com/report/Luxury Ski Clothing-market

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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[alliedcreation]

Swimwear Market Continues to Grow, with US$ 30.9 Billion Valuation and 4.5% CAGR Forecasted for 2023-2032

 “Swimwear Market," The swimwear market size was valued at $19.8 billion in 2022, and is estimated to reach $30.9 billion by 2032, growing at a CAGR of 4.5% from 2023 to 2032.

Get Sample PDF Of This Report: https://www.alliedmarketresearch.com/request-sample/4670

Swimwear is a type of clothing or costume designed to be worn by people engaged in swimming, water sports, swimming, surfing, water skiing, or even sunbathing. Different styles of modern swimsuits are available. These vary according to body coverage and materials. Different fabrics used for making swimwear include polyester, nylon, spandex, and other blended fabrics, which gives it the required stretch and makes it capable of withstanding sun, chlorine, and salt water.

Swimwear today is not only a prerequisite to getting into a pool but is also becoming a fashion statement. It is not only used for competitive activities but also for regular surfing and aquatic fitness activities. Many women hang out in their swimwear by the poolside or the beach for long hours and hence it’s important that while the swimwear is functional, it’s also stylish and suits one’s personality. Swimwear for women is available in multiple bold colors, asymmetric designs, African and geometric prints, and classic yet modern silhouettes. Even though this luxury swimwear is expensive, women prefer these high-end brands as they focus more on offering value-added features such as trendy prints and convenient cuts that enhance the slimming effect. In addition, with the increase in accessibility to weekend getaways, beaches, and international travel, the acceptance of fashion beachwear has become an important part of the fashion industry. Fashion designers have always been experimenting with women fashion in terms of material, design, and pallet. These also include new types of fabrics and materials with a variety of styles and prints. Fine detailing, bold prints, pastels, and metallic colors are also in demand among consumers. Further, luxury swimwear offers greater resistance to the impact of sand, salt, chlorine, and other minerals in the water. These high sales from the luxury segment augment the swimwear market growth over the next few years.

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Even though the women’s swimwear segment dominates the swimwear market, the changing trends in the men’s swimwear market have brought a new trend of swimwear, which are suitable as both swimwear, sportswear, and casual wear. This swimwear market trends has been successful in attracting new consumers. Vendors that specialize in men’s swimwear lines are expected to expand their productions during the forecast period with product line extensions and innovations to provide niche products. Some examples Nike Swim from Perry Ellis International has introduced new product line of men’s swimwear, which includes Nike Immiscible Brief, Nike Gemstone Brief, Nike Gemstone Jammer, and Nike Hazard 9″ E-Board. Expansion in product line & innovations in men’s swimwear is expected to play a fundamental role in the swimwear industry growth over the next few years.

According to the market analysis, the global swimwear market is segmented into fabric, end user, distribution channel, and region.

On the basis of fabric, the market is divided into polyester, nylon, neoprene, spandex, and others.

based on end user, the market is divided into women, men, and children.

As per the distribution channel, the market is divided into online and offline.

Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).

Region-wise, North America held the major share of the market in 2022 and is expected to maintain its dominance during the forecast period. Companies operating in the Europe swimwear market are offering innovative products to sustain in the competitive market. They are launching new products to expand their business operations across different countries in this region and increase their customer base.

Procure Complete Report@ https://www.alliedmarketresearch.com/checkout-final/4151619f5ea1420348df52e3f6d16a91

Some of the key players profiled in the swimwear market analysis include Haddow Group Plc, Nike Inc., Boardriders, Inc., Arena Italia S.p.A., Swimwear Anywhere, Inc., Adidas AG, Dick's Sporting Goods, Gap Inc., Phillips-Van Heusen Corporation (PVH Corp.), and Perry Ellis International Inc.

Key findings of the study

Based on fabric, the neoprene segment is projected to witness the highest CAGR of 6.2%, in revenue terms, during the forecast period.

Based on end user, women segment is projected to witness the highest CAGR of 4.3%, in revenue terms, during the forecast period.

Based on distribution channel, the online segment is projected to witness the highest CAGR of 6.0%, in revenue terms, during the forecast period.

Based on country, the U.S. was the largest country, in terms of revenue generation for the swimwear market in 2022.

[2amtoday-blog]

Curated Loop is ranging indie designer picks for an edgier take on fashion rentals

Here’s a fashion rental startup with a twist: London, UK-based Curated Loop — which soft-launched a high end fashion rental marketplace last week after bootstrapping to launch an MVP — is sourcing statement pieces from independent designers’ sample stock to style itself as an edgier alternative to more conventional rivals. Its approach means items available for rent on its marketplace may be literal one-offs (samples), or come from an indie designer’s prior season’s collection (aka, dead stock) or otherwise ‘stand-out’ in the sense that you won’t be able to source these garments in high street stores — or even, the startup’s co-founders contend, on other fashion rental platforms. So the promise is access to unique high end designs. The startup argues there’s a gap for a luxury fashion rental marketplace focused on emerging independent designers and the cutting edge looks they’re stitching — which, on its marketplace, translates into a selection of bold pieces (and suggested outfits) picked to catch the eye of its target style-seeking young urban demographic (see, for example, this leather-look corset top — paired in one of its styling shots with bold-printed baggy ‘boyfriend’ jeans: £46.60 to rent the look). Curated Loop is calculating that its target users might be looking for a high end outfit for special events (parties, job interviews, ski holidays etc) but also as statement daywear (perhaps to spice up their Instagram feed) — or even for ‘date-wear’ (it’s working on a Valentine’s Day tie-up with a dating app). Changing the economics of wearing a designer outfit opens up a whole new set of opportunities for dressing up, especially for budget-conscious younger shoppers who seem increasingly comfortable giving fashion rentals a whirl — fuelled by concern over the environmental and ethical costs of fast fashion. The UK has seen a blossoming in fashion rental startups in recent years, with the likes of Hurr (founded 2017), Hirestreet (2018), My Wardrobe HQ (2019), By Rotation (2019) and Rotaro (2019) popping up to offer fashion-conscious consumers a more sustainable way to stay on trend by renting high end. Some high street clothes retailers have also got into the rentals game. So there’s competition aplenty — and, for new founders seeking an ‘in’, that means they face the age-old challenge of standing out in a crowd. Curated Loop’s co-founders, Anna Caldana and Rachel Mcluckie, bring a background in (and passion for) fashion to what they hope will be badged as a fresh approach to designer rentals. They’re drawing on their own industry contacts, plus years of scouting for fresh design talent by scouring the pages of fashion magazines, to amass a database of indie labels they want to bag for their curated marketplace. (The business model they’re starting with is a per transaction fee but they say they plan to develop the model as they grow.) Mcluckie describes the look they’re going for with their garment picks as “eclectic, city, cool, definitely unique” — arguing: “It’s got an edge to it over our competitors.” Existing (non-p2p) fashion rental platforms had failed to impress the two co-founders with a more conventional (and/or cautious) approach to the clothes they ranged for rent. “Both of us felt we would go onto rental sites and it was all quite similar — specific wedding events … it definitely has a kind of tone,” Mcluckie suggests. “And I think that doesn’t necessarily align with Anna and I, what we were after in the market.” Feeling an itch for edgier stuff to rent, the pair got together to establish Curated Loop last year. Mcluckie previously founded a subscription-based peer-to-peer fashion rental startup, at the start of 2019, with the idea of getting users renting out their own wardrobes (a la By Rotation and others). But her earlier startup had a focus on live events — which the pandemic quickly put paid to — hence she began casting around for other business ideas in fashion. Then, with her friend Caldana on board, the pair hit on offering a curated pick of indie designer garments and building a marketplace that aims to cater to the needs of up-and-coming designers — helping them build brand awareness while generating a passive income by renting out stock that might otherwise be sitting in a warehouse gathering dust. (Or, even worse, tossed into landfill.) “We wanted to create a product that felt modern, inclusive and elevated in line with our target audience of Gen Z and millennials,” Caldana tells us. “That’s why it was really important for us to launch with a mobile (as well as desktop) platform. It’s very intuitive and we have plans to build out gamifications to keep our Gen Z’s engaged.”

The co-founders: Rachel Mcluckie (L) and Anna Caldana (Image credits: Curated Loop) As well as mining their contacts books and attending fashion shows to source new designer talent, Curated Loop is working on establishing an ongoing partnership with the arts-focused London’s Central Sant Martins University — so it’s positioning itself to spot (and support) emerging talent at the student designer stage. “I’ve been in the industry for over ten years… Anna worked with independent designers forever. And I think that is definitely our strength,” adds Mcluckie in a video call with TechCrunch to dig into their approach. “We have got an immediate network but we also have a kind of peripheral network of designers — we’ve been able to go to fashion weeks, we’ve got a nice connection with Central Sant Martins. It’s really sort of building out that network — and that network effect to grow the customer and designer base.” As with other fashion rental startups Curated Loop hinges on leaning into circularity — as an opportunity to sell the user on a way to expand their wardrobe (more) sustainably — and without having to invest huge sums of money to buy new clothes. Per the website, the cost of a Curated Loop rental starts at a tenth of the (listed) RRP of each garment. A savvy bit of product marketing that packages the price as a bargain by default. On the sustainability side, they argue their focus on designer samples and dead stock helps reduce textile waste — a high percentage of which they say comes from prototyping and sampling. Still, fashion rentals aren’t guilt free; they do entail a lot more shipping and cleaning than a garment might otherwise get if it stayed with one careful owner — so there are environmental costs to this kind of fashion-driven consumption. To help with that, another of Curated Loop’s partnership is with London-based eco laundry startup, Oxwash, which does dry cleaning without solvents and uses e-bikes and electric vehicles for pick-ups to minimize carbon emissions. But the pair say they hope to do more on the emissions shrinking/offsetting front as the business develops. “We’re obviously not in the business of greenwashing and we understand that there are emissions associated with shipping — so it’s something we are really focused on,” says Mcluckie. “The beauty of also starting a company from afresh is you can put those circular practices and plans in to begin with.” As noted above, Curated Loop’s target customer is urban and on the younger side (Alpha, Gen Z, Millennials etc) — so brands are chosen for their likely style appeal to this demographic. And while there is a limited number of labels on the platform at launch the co-founders tout a pipeline of designers they’re working to add as they seek to expand the collection and scale rentals. Asked what they’re aiming for, Mcluckie says they have a rough target of hitting at least a couple of thousand rentals per month by the end of their first year running. The choice to offer a curated edit of brands and unique pieces is not only a way to appeal to a fashion-forward, self-brand-building youth demographic that wants to wear stuff that helps them stand out (not blend in), it’s also a conscious strategy to attract more indie designers into the marketplace — with the pair suggesting up-and-coming designers will feel more comfortable showcasing their designs in a carefully curated digital space where they’re not being ranged alongside lower end and/or more conventional styles that could pose a perception risk to the brands these indie fashion labels are also working hard to establish. “When we started speaking to designers we certain issues — we had designers ‘we’re not happy in the platform I am right now, on the rental side, because I don’t know that I align with the rest of the designers on the platform’,” explains Caldana. “So that was one of the reasons why we decided to do this curated selection of designers — and emerging, independent and sustainable. Because we wanted to have every designer on our platform happy with the aesthetic their designs were sitting next to.” Garments available to rent on Curated Loop’s edited marketplace run the gamut from dresses and skirts to tops, jeans, jackets and suits — and also span a range of price-points (with rentals available from £200+ at the high end to just over a tenner at the bottom).

Image credits: Curated Loop Some of the items available at launch include this Custom Tapestry corset (listed as RRP: £350; the rental price is from £35 for 4 days); this Downfilled Ski Jacket with Hood (from £53.90 for 4 days’ rent); these Screen Printed Jeans (£35.40 for 4 days); and this Alba Candy Silk Dress (£120 for 3 days). Currently all the stock is what would (classically) be labelled as ‘womenswear’ — but the founders say they’ll expand to offer ‘menswear’ soon too. While there’s no option at present for Curated Loop users to pay to buy an item they’ve rented (i.e. if they’re really fallen in love with a piece), the startup says it’s working on adding the option for a user to pay to permanently add a rental to their wardrobe at a discount on its RRP. They also suggest they may expand the platform to allow peer-to-peer rentals in future — which would mean letting Curated Loop users rent out their wardrobes to each other (which could, in turn, drive purchases of rental items once that’s opened up as savvy users might seek to cash in on popular pieces by buying them to rent to their peers). So there are concentric loops that can be hooked onto to amplify this kind of circular commerce. If Curated Loop adds p2p rentals it would replicate the core offering of some of their more style-eclectic rivals (such as By Rotation) — so the gaps between startups in this space look set to blend further (if not entirely blur). Potential fluidity around functionality puts a big focus on community building — and on pulling in a user-base that’s really engaged with and excited by what the platform offers them. So being able to serve up unique styles and looks (vs more conventional rental platforms) may help Curated Loop win over style-savvy users and turn them into loyal followers. Just so long as these cool kids dig its designer picks. So that means a lot rests on the co-founders’ style edit if they’re going to hit the sweet spot where every returned garment is circled smoothly and swiftly back into a fresh rental. To this end, they note they’re focused on producing lifestyle content as part of the community building piece — emphasizing that their marketplace isn’t just going to dryly range inventory but will seek to serve users with advice and inspiration for putting together unique outfits and looks, and even offer access to events and third party partnerships (so, again, it’s picking up the baton of the traditional fashion mag to wrap glossily around the commerce component and, er, make everything more sticky). Curated Loop is consciously labelling itself as a “fashion-tech” company. The plan is to build the MVP into a more fully featured product by adding things like gamification to drive engagement. But they’re also keeping a weather eye on whatever “web 3” might mean for youth fashion — whether that’s NFTs or some other form of tokenization (potentially tied to live events), or virtual clothes for dressing up avatars, or even “metaverse fashion weeks” (which is apparently a thing some folks in the fashion industry are working on making happen). So they’re shooting for the startup to be trend-led on the tech side too. “We’ve not even dipped our toes but we’ve been to a few events. A lot of our friends are in that world,” notes Mcluckie, saying this emergent tech concept is an area they’re curious about right now — without being sure exactly what it may mean for the future of fashion. “It’s a really interesting space and I know at the moment it’s kind of gimmicky… ” she continues, before scattering a few more caveats about spending personal time on such stuff. “But we know it’s probably going to be the future,” finishes Caldana, adding a little Gen Z conviction to Mcluckie’s Millennial ‘reserved judgement’ on metaverse. So while the pair are currently (and for the near term) working with a tech agency, which built the MVP to their bootstring budget, the plan for later on is to take the tech piece in-house and build an engineering team so they can develop proprietary IP and reactively adapt the platform’s capabilities to mesh with howsoever tech intersects with fashion and/or reshapes demand for humans being stylish in the future. Before then, the order of the day is more prosaic: Scaling usage of the marketplace by tapping up and into more networks (of designers and users), and working to get the word out in other ways, including reaching out to select social media influencers to raise some buzz. The co-founders will also be looking to raise a seed round later this year — they say they’re targeting ~£300k — so they’ll be taking some time for fundraising over the coming months. And if all goes to plan, they want to expand the service to other UK cities and also hope to launch into the European Union “soon”. “We have a clear pipeline and roadmap for growth, and our seed investment will help us achieve this,” they suggest, adding: “We have a number of ongoing conversations with early stage investors as well as Angels, it’s obviously so important to find the right fit for the business. We had an offer from an oversees Investor pre-launch but knew it wasn’t the right step for our business at that moment. Through (a lot) of hard work and determination we self funded our MVP and now can’t wait to start scaling!” Read the full article

[polandspringz]

oh no please DO try and explain gucci's vision. I'm curious to see if i could be at all swayed into seeing any legitimacy in this joke of a brand

I would like to start off by saying I don't feel super qualified to explain Gucci, I've never really followed them that closely as despite studying fashion for around seven years now, I've never had an interest in brand names or fashion magazines. I've only recently been researching designer history on my own because I feel like it's my one area I've been lacking in compared to my peers in my major. I do think it's funny to clown on Gucci because some of the looks don't suit our tastes, however, I understand that Gucci is considered a luxury brand (someone could argue its also designer/premium but historically it's been luxury) for 100 years now, and so the design decisions the company makes is going to be very different than the decisions a fast fashion brand would make, or any brand that caters to the trends that are developing in younger demographics or price levels closer to our wants.

I'm not going to get super into the history of Gucci, but I think it's important that people understand that higher end brands do hold on to a form of artistic vision. Compared to fast fashion like H&M and Zara, there is a lot more time and thinking that goes into producing a product. The way fashion works historically and still to this day except in cases like streetwear's origins is that the higher price market or wealthier individuals create designs and lower price range brands copy them. This isn't just knock offs, almost every clothing item that comes out in a store each season is based off what was shown on the runway by a major brand. A big thing in fashion is predicting future trends because collections have to be designed so far in advance. So there are resources that have already outlined the trends that will be in and what consumers will be thinking about for around two to three years in the future. The high fashion brands produced collections and show them on the runway a season in advance, this is why Fall Fashion Week, which normally happens around September, shows the spring/summer collections for that brand, and Spring Fashion Week, around February, shows the fall/winter collections for that brand. The designs are shown well in advance, but this allows non-high fashion brands to have time to make copy cat styles.

I thought it was important to explain that context first. I decided to look up some of the clothing listed in the initial post about Gucci I reblogged. They were added to the post in July 2019, I found them in a Vogue Runway article from February 2019. So they were shown in 2019's Spring Fashion Week, added the website for purchase closer to July as they were for the fall/winter collection. (I don't want to add a lot of images to this post because it'll get difficult to edit, so click here to see the full runway collection).

First off, you can get a better idea of the concept when looking at the full collection. You can see there a color story, and that the way the outfits walk down the runway it gradually changes details. I wanted to look at trends for that season, specifically from forecasting sites or resources that brands would have used. In other words, these are not fashion magazines reporting on the trends AFTER they were on the runway and reporting them to consumers, but predictions made in advance that designers use to guide their designs in hopes they are accepted by the market (because consumers are the ones who decide whether a “trend” is actually a trend or not by the way!) Some trends that can be seen in the collection are the jacquards, shimmering, floral, lace, and vintage ski.

(Once again not going to be including all the images, so click here for full trends.)

However, Gucci is a luxury brand, like I said. Brands of this market have a long established history and often don’t create fully original designs. They often have “heritage collections” which means they make use of existing materials in the history of the fashion house and bring them back for a new collection, taking into account what is currently in style. Although the green and red and the logo are constants in Gucci fashion, prints like the diamond monogram pattern that appears on many of their fabrics, from suit jackets to bags. I recently learned about Emilio Pucci, and how his fashion house has done heritage/archival collections because they have stored all the original prints he hand designed for the fabrics (I couldn’t find an exact number, but my professor said it was between 200-300 prints). There’s a whole psychology as to why people wear clothing, and one of the most well known parts of that is for acceptance, and a way people achieve that is through wearing brand names that show status. Wearing luxury brands like Gucci plastered with the logo or a print or design that is synonymous with the brand helps people feel like they are part of the elite group and therefore not ostracized by society. Additionally, as a luxury brand Gucci would make use of fine leather goods and furs, however if my memory is right they’ve been going fur free in recent years. I don’t know if this 2019 collection used faux fur or faux leather, however most luxury brands will use materials of luxury quality. This all influences their designs.

I don’t think it’s fair to say the designs are ugly or bad. At the end of the day, that’s merely a matter of opinion. Because Gucci designs for a higher market they have more abilities to show an artistic vision and the way they present fashion on their models is their form of art, it’s not just clothes. For many designers, even though they are producing a capitalist product, they are designing, they are trying to make art and the medium they do it through is fabric and adorning the human body. Gucci tends to use a lot of layers in unique ways that American designers don’t. However, if you look at any other luxury brand from Italy, you can see similarities in how they present their designs, or in what they use to make said designs. Just as you would look at art in art history from a time period and a region and group it as a style or period, it’s the same with fashion. When looking at Japanese designers, they tend to be conceptualists. They play a lot with fabric manipulation, making shapes out of fabric that a traditional coat wouldn’t have but does simply because they can and are challenging the idea of conventional design. If you look at Versace or Pucci, you’ll see differences of course, but there are more similarities between the way they design than if you look at Ralph Lauren or Dior or Chanel. Furthermore, if you think about the history of art in Italy, you can see how such embellished and elaborate clothing of today is just the future of what was people using excess and wealth to produce beautiful works of art in the Renaissance and such. It’s not going to be like American fashion, which historically would be Levi’s and Claire McCardell, which largely developed from utility, durability, and then American perceptions of art and beauty, because it’s art history is completely different, and what designers were exposed to is completely different.

When researching the origins of the Gucci House, I saw that the founder was inspired by the suitcases and trunks he saw aristocrats carrying when he worked in a hotel. And looking at Gucci nowadays, I still see that influence. It was designed by someone who admired the luxury, and saw it as something beautiful but out of reach, and so he tried to copy it and design something like it that explained why he found those things beautiful. The designers that currently work for the house have to uphold that legacy of the brand, but they also come from different backgrounds and experiences. Often the design directors who take over these Houses can come from different countries and cultures, and so that will influence the way they interpret designs. In recent years, Gucci may seem to have become more commercial, but that is just due to consumers’ tastes changing. A new generation becomes young adults and have interest in fashion and movements like sustainability, they will draw more attention to fashion brands that aren’t upholding those standards, and likewise that generation now has income they didn’t have as children so now there is a new youth that can participate in buying a luxury item or two, and furthermore, in general higher standard of living allows for people to indulge in more luxury goods.

In response to the entire Gucci post this is based off of, a lot of people who buy luxury are doing it to try and be above their station, and so they are picking and choosing items from an art gallery, but not everyone understands art, and even if they do they will never understand it exactly the way the artist intended. So people buy items to try and look like the art, to try and feel better about themselves and that they are close to that art too, and at the end of the day, that’s all fashion is.

[flywithweightlesssouls]

End of Year Meme

First things first, did you have a good year? No, I would say it’s been a sad year, I lost two dear family members in a short time and life has been weird and a bit all over the place

How old did you turn this year? 27

Do you feel your age? Yes

Did your appearance change in anyway? Yes, I finally started dieting seriously and I’ve been going to the gym three times a week. I have now lost 12kg and gained a little muscle too. So this is definitely a positive change

Post your favorite selfie. Hell to the NO. I don’t do selfies, I don’t post myself on social media like ever and also I don’t like my face 

If you traveled, where did you go? I traveled quite a lot, took loads of planes both for work and privately, I would say the highlights were Matera and Vienna this year.

Which fashion trends did you love? I don’t do fashion lol

Which fashion trends did you hate? See answer above

What was your favorite article of clothing this year? Post a pic if possible? idk I bought a turtleneck that I like lmao I sound so stupid I really don’t fucking care abt fashion and clothing in general

What song sums up this year for you? I would say Take Me Away by Avril Lavigne

What album came out and has been on heavy rotation since then? This year has not been exciting musically for me, so I’m very much fixated on older music rather than exploring new stuff...

What was your favorite movie of the year? I saw Knives Out last weekend and really enjoyed it

Did an actor/actress catch your attention for the first time this year? *mind empty*

Favorite new TV show? Haven’t really watched any TV shows properly this year, only GoT which was also kinda disappointing 

Which new ship/fandom has taken over a lot of your time, attention, and tears? None lol ain’t nobody got time for that shit. Current fandoms are enough

What food did you try for the first time? I’ve been to two michelin star restaurants which were a-ma-zing.

Did you make any big permanent changes this year? I have changed role at my job this month, switched from marketing to sales. It’s been interesting so far.

What was one nice thing you did for someone else? I was there for my aunt uncle and cousin when they lost both their mom and dad in a short time 

What was one nice thing you did for yourself? Dieting and gym. I feel much better

Did you develop a new obsession? I wouldn’t call it an obsession but I really enjoy going to the gym which I would have NEVER guessed 4 months ago when my main physical activity was walking from the parking lot to the building where I work.

Did you vote? Nope

Did you move? Nope

Did you get a job? I changed role, same company

Did you get a pet? Nope

Do you regret not doing anything? Yes, I wish I visited more my relatives that passed away. I miss them 

Do you regret doing something? I can’t think of anything so I guess it’s a good sign

Have you done anything that scared you? No

Did anyone/thing make you so mad it stayed with you for days? No

Did you lose anyone close to you? Yes :( 

Did you fall in love? Still have to figure this one out

Did you fall out of love? No

Did you start a new relationship? Kinda

Did you go through a break up? No

Did you have to cut ties to someone? No

Who was important to you this year but wasn’t important last year? There haven’t been big changes in personal relationships  

Who wasn’t as important to you this year as they were last year? Same as 35.

If you could have a do over on one thing you did, would you take it? Yes

What was the best moment of the year for you? I can’t really think of a highlight tbh God this is so pathetic lmao why did I start this????

What was the worst? Losing my aunt and uncle

Did anything happen that you were sure would change you as a person but it really didn’t? No

Did anything happen to you that you were sure wouldn’t change you as a person but it did? No

What are you most proud of accomplishing? The 12kg weight loss 

What have you learned about yourself this year that you didn’t know in the years prior? That I can be focused and I enjoy staying in shape

Did your opinion of anyone change for the better? Nah I don’t think so.

Did your opinion of anyone change for worse? Yes

If you make resolutions, did you complete them this year? If I did any I don’t remember it lmao so idk if I completed anything

If you make resolutions, what will your resolutions be for the coming year? I guess gaining muscles, getting a fucking raise which is MUCH needed and reaching a turning point in my “love life”

If you could go on an adventure during the remaining days of the year, where would you go and what would you do?  Who would you go this? I would go on the alps in a luxurious hotel and ski and eat well and stay at the spa for hours and i’d do it with my family and friends

What do you wish for others for the coming year? Health

What do you wish for yourself? Self-fulfillment 

[researchanalystsblog]

Swimwear Market Size, Growth, Sales Value and Forecast | Haddow Group Plc, Nike Inc., Boardriders

According to a new report published by Allied Market Research, titled, Swimwear Marketby Fabric, Distribution Channel, and End User: Global Opportunity Analysis and Industry Forecast, 2018-2024 the global swimwear market was valued at $18,454 million in 2017, and is projected to reach $28,148 million by 2024, registering a CAGR of 6.2% from 2018 to 2024. In 2017, the swimwear market for woman accounted for more than two-thirds share of the global market in terms of value. Swimwear is a type of clothing or costume designed to be worn by people engaged in swimming, water sports, swimming, surfing, water skiing, or even sunbathing. Different styles of modern swimsuits are available. These vary according to body coverage and materials. Different fabrics used for making swimwear include polyester, nylon, spandex, and other blended fabrics, which gives it the required stretch and makes it capable of withstanding sun, chlorine, and salt water.

Global Key Players: In terms of value, Asia-Pacific and LAMEA collectively contributed more than 30% share in the global market in 2017. The key players operating in swimwear industry are Haddow Group Plc, Nike Inc., Boardriders, Inc., Arena Italia S.p.A., Swimwear Anywhere, Inc., Adidas AG, Dick's Sporting Goods, Gap Inc., Phillips-Van Heusen Corporation (PVH Corp.), and Perry Ellis International Inc. Get Free Sample @ https://www.alliedmarketresearch.com/request-sample/4670  Swimming is consider as a healthy and low-impact activity that has many physical and mental health benefits such as alleviating stress, building endurance, muscle strength, and cardiovascular fitness. It also helps maintain a healthy weight, healthy heart, and healthy lungs. Swimming is a great recreational activity for people of all ages. Growth in interest of consumer in swimming as recreational & fitness activity supports the growth of the global swimwear industry. The growth of the global swimwear market is primarily driven by product innovation. The changes in fashion trends and increase in disposable income of consumer results in the increased purchase of modern and designer swimsuit, especially multifunctional one-piece and cover-ups, which are also perceived as a fashion statement, thus propelling the growth of the swimwear market. In addition, factors such as growth in demand for luxury swimwear by women, increase in family vacations along beach side, and high penetration of ecommerce platforms also boost the growth of the swimwear market. However, price volatility of raw materials such as polyester, nylon, polypropylene, spandex, neoprene, & other fibers and cost of designing swimwear having desired texture, design, look, and other fashion attributes affects the swimwear market size to a greater extent. In addition, to cater to the fluctuating demand for different designs and innovative swimwear, heavy inflow of investment for the R&D is required, which also hampers the growth of the swimwear market.   Use of fabrics with features such as high thermal insulation, enhanced flexibility, adequate surface friction, and lightweight nature such as neoprene has increased the production of wetsuits and swimsuits. Incorporation of such advanced fibers to develop fabrics for swimwear is expected to provide lucrative opportunities for the swimwear market. In addition, factors such as introduction of multifunctional cover-up swimwear and beachwear coupled with expansion in product line and innovations in men's swimwear also provide great opportunities for the swimwear market in the upcoming years. Key Findings of the Swimwear Market: By end user, the woman swimwear segment was the highest contributor to the market in 2017, and is projected to grow at a CAGR of 6.4%.

By fabric, the polyester segment is expected to grow at the highest CAGR of 6.5% from 2018 to 2024.

By region, Asia-Pacific accounted for one-fifth of the share in the global swimwear market in 2017 and is projected to grow at a significant CAGR of 8.4%.

In 2017, China accounted for the highest swimwear market share accounting approximately for 31.51% in Asia-Pacific.

In 2017, by distribution channel, the offline segment generated the highest swimwear market share and is expected to grow at significant CAGR of 6.2%.

By fabric, the polyester and spandex segments collectively accounted for about 65% share of the swimwear market in 2017.

[businessindustry]

Luxury Ski Clothing Market: Report 2024-2032 | Reports and Insights

The Reports and Insights, a leading market research company, has recently releases report titled “Luxury Ski Clothing Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032.” The study provides a detailed analysis of the industry, including the global Luxury Ski Clothing Market, size, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the Luxury Ski Clothing Market?

The global luxury ski clothing market size reached US$ 1,589.8 million in 2023. Looking forward, Reports and Insights expects the market to reach US$ 2,731.9 million in 2032, exhibiting a growth rate (CAGR) of 6.2% during 2024-2032.

What are Luxury Ski Clothing?

Luxury ski clothing denotes premium-quality attire tailored for skiing and winter sports, distinguished by its top-tier materials, craftsmanship, and fashionable appeal. Crafted from cutting-edge technical fabrics, these garments offer exceptional warmth, breathability, and moisture control to ensure optimal performance in harsh weather conditions. Luxury skiwear often integrates innovative features like waterproof membranes, insulated linings, and customizable ventilation systems, providing superior protection while enabling unrestricted movement. Meticulously designed with stylish elements and trendy aesthetics, these outfits cater to affluent individuals seeking both functionality and luxury in their ski apparel.

Request for a sample copy with detail analysis: https://www.reportsandinsights.com/sample-request/1969

What are the growth prospects and trends in the Luxury Ski Clothing industry?

The luxury ski clothing market growth is driven by various factors. The luxury ski clothing market is witnessing significant growth, fueled by a rising demand among affluent consumers worldwide for high-quality and fashionable winter sports apparel. These premium garments, known for their superior craftsmanship and innovative technical features, cater to discerning skiers who seek both performance and luxury on the slopes. With an emphasis on advanced materials like waterproof membranes and insulated linings, luxury ski clothing provides optimal protection and comfort in harsh weather conditions, while also reflecting the latest fashion trends. As affluent individuals continue to prioritize both functionality and style in their ski attire, the luxury ski clothing market is set to expand further, driving innovation in the industry. Hence, all these factors contribute to luxury ski clothing market growth.

What is included in market segmentation?

The report has segmented the market into the following categories:

By Product Type:

Jackets

Pants

Suits

Base Layers

Gloves

Hats

Accessories

Material Type:

Gore-Tex

Down

Synthetic Insulation

Wool

Technical Fabrics

Gender:

Men

Women

Unisex

Distribution Channel:

Online Retail

Offline Retail

Specialty Stores

Department Stores

Sports Retailers

Price Range:

High-End Luxury

Mid-Range Luxury

End User:

Professional Skiers

Recreational Skiers

Winter Sports Enthusiasts

Sales Channel:

Direct Sales

Indirect Sales

Brand Type:

Established Luxury Brands

Emerging Luxury Brands

Customer Age Group:

Adults

Children

Design Style:

Classic

Contemporary

Sporty

Fashion-Forward

Product Features:

Waterproof

Breathable

Insulated

Windproof

Stretchable

Product Usage:

Alpine Skiing

Freestyle Skiing

Cross-Country Skiing

Consumer Buying Behavior:

Brand Consciousness

Performance Orientation

Style and Fashion Preference

Sustainability Initiatives:

Use of Recycled Materials

Eco-friendly Manufacturing Processes

Social Responsibility Programs

Sales Channel Analysis:

E-commerce Platforms

Specialty Luxury Retailers

Departmental Stores

Company-owned Stores

Third-party Distributors

Segmentation By Region:

North America:

United States

Canada

Europe:

Germany

United Kingdom

France

Italy

Spain

Russia

Poland

BENELUX

NORDIC

Rest of Europe

Asia Pacific:

China

Japan

India

South Korea

ASEAN

Australia & New Zealand

Rest of Asia Pacific

Latin America:

Brazil

Mexico

Argentina

Rest of Latin America

Middle East & Africa:

Saudi Arabia

South Africa

United Arab Emirates

Israel

Egypt

Rest of MEA

Who are the key players operating in the industry?

The report covers the major market players including:

Arc'teryx Inc.

Bogner GmbH & Co. KG

Kjus AG

The North Face, Inc.

Patagonia, Inc.

Canada Goose Holdings Inc.

Peak Performance AB

Helly Hansen AS

Moncler S.p.A.

Descente Ltd.

Obermeyer Skiwear, Inc.

Rossignol Group

Spyder Active Sports, Inc.

Salomon SAS

Mammut Sports Group AG

View Full Report: https://www.reportsandinsights.com/report/Luxury Ski Clothing-market

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

Reports and Insights consistently mееt international benchmarks in the market research industry and maintain a kееn focus on providing only the highest quality of reports and analysis outlooks across markets, industries, domains, sectors, and verticals. We have bееn catering to varying market nееds and do not compromise on quality and research efforts in our objective to deliver only the very best to our clients globally.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

Contact Us:

Reports and Insights Business Research Pvt. Ltd. 1820 Avenue M, Brooklyn, NY, 11230, United States Contact No: +1-(347)-748-1518 Email: sales@reportsandinsights.com Website: https://www.reportsandinsights.com/ Follow us on LinkedIn: https://www.linkedin.com/company/report-and-insights/ Follow us on twitter: https://twitter.com/ReportsandInsi1

[21sinh]

How Affluent is Your Lifestyle?

by Carol Culver De Leo

Each and every one of us has our own unique carbon footprint based on our lifestyle choices. The way we choose to live our lives has an impact on our environment and on each other.

For some of us our footprint is smaller due to life circumstances. A poor family with little income will have a smaller impact than those of us who have built up wealth and can afford the luxury of certain comforts.

Where do you fall in the spectrum of affluent lifestyle? Take our fun, non-scientific quiz to see where you rate! Choose the description that fits you best and total the numbers for your score.

A Place to Call Home

Have you ever heard the saying “A man’s home is his castle”? Whether you literally live in a castle, or in a one room hut with a dirt floor, your home is your place of security and shelter. Which best describes your home?

1 point – A small one room hut with no electric or running water

2 points – A small home with electric and running water

3 points – A large home with electric and running water

4 points – A massive home with electric and running water

Food Choices

Our food choices have a big impact on our environment. What is your preferred diet?

1 point – Vegan

2 points – Vegetarian

3 points – Fruit and Vegetables, Dairy, Chicken and Fish

4 points Fruit and Vegetables, Dairy, Chicken, Fish and Pork

5 points Fruit and Vegetables, Dairy, Chicken, Fish, Pork and Beef

Gadgets

Electronic gadgets help us in our business, our communication, and can provide hours of entertainment. But they do add to our carbon footprint. Give yourself 1 point for each gadget you own.

Cellphone

Smartphone

Digital Camera

Computer

Laptop

iPad

iPod

Video Game Console

Transportation

Most people enjoy going for walks, taking a hike, riding a bicycle, but that is not necessarily their main form of transportation. What is your most predominant form of transportation?

0 Points – Walking

1 Points – Bicycle

2 Points – Motorcycle

2 Points – Public Transit

2 Points – Ride Service

2 Points – Hybrid Car

3 Points – Fuel efficient vehicle

4 Points – Gas Guzzler

5 Points – Luxury car

Shopping Habits

Your shopping habits can have a big impact on the environment in ways you have probably never thought of. Do you know how packaged foods are required to list the ingredients? Wouldn’t it be interesting if an item was required to list the trail of environmental impacts from the resources used in the manufacturing, transportation, and marketing of that product?

We all have different spending habits. Some of us love to shop, others only do so when they absolutely have to. And then some of us may not have a disposable income that allows us to splurge. Choose the description that matches your style the closest.

1 Point – I only buy necessities, I shop with a list and stick to it

2 Points – I buy what I need, and do a little impulse buying

3 Points – I keep up with current trends in clothes, electronics

4 Points – I am a shopaholic and get pleasure from buying new things whether I need them or not

Travel

Air travel is a big contributor to your footprint. How often do you take to the skies?

0 Points – I never fly

1 point – I take a domestic flight once a year

2 Points – I fly internationally once a year

4 Points – I am a frequent business flyer

4 Points – I travel for pleasure around the world

5 Points I own my own jet and travel for both business and pleasure

Life of Luxury

Give yourself 5 points for each luxury item that you own.

Yacht (or any recreational boat)

Multiple homes

Swimming pool/hot tub

Personal jet

High end vehicles

Recreational vehicle

Air Conditioner/Heating System

Scores

0 – 20 Your lifestyle is very basic and your carbon footprint is average

20 – 40 You enjoy a few perks in life that deepens your carbon footprint

40+ You are doing extremely well in life and can afford luxuries that many only dream about. Your chosen lifestyle also has the biggest impact on our environment.

My personal score is 23. While I try to keep my footprint low, and follow the basic etiquette of recycling what I can, I know some of my personal habits and lifestyle are leaving a bigger imprint than I want. To compensate, I support a project that reduces carbon with a small monthly donation. There are many Carbon Removal programs to choose from.

My personal choice is A Little Training Goes a Long Way. I know how effective this program is firsthand, and it makes me feel good to know that I am not only compensating for my lifestyle choices, but I am also contributing to improve lives that do not have as much as I do, and that is a good feeling.

For those of you who are 40+, your hard work allows you to choose a comfortable and pleasurable lifestyle, congratulations! Perhaps it is time to begin your own personal collection of Carbon Credits to compensate for your deeper footprint. There is no need to feel guilt about what you are able to afford. Just add carbon credits to your portfolio of lifestyle choices! Contact Jason at Biochar Life to begin a portfolio today. I recently heard about one gentleman who has been collecting carbon credits for years now, and is up to 13 Million carbon credits! Now that is impressive!

What the future holds

As we work towards a more equitable and sustainable future to replace our dependency on fossil fuels lifestyle choices may have a smaller impact. Air travel may eventually be less of a contributor to our carbon problem. Test flights are being successfully conducted using vegetable oil instead of jet fuel! Imagine what a difference that will make!

There are so many benefits to a world run on clean, sustainable energy, whether it be solar, wind, or vegetable cooking oil!!

We all should enjoy the basics of life – healthy food, clean air, clean water, a source of energy, and the option to choose how we live.

Thank you for taking our quiz. You may learn more about your personal impact particularly on your fashion habits, the results may surprise you!

Fashion Footprint Calculator

How An Effective Water Management Strategy Can Save The Environment

By Kat Sarmiento

Over 70% of the Earth’s surface is covered with water. Knowing this, it may seem hard to imagine that we’d ever have to conserve and manage it. However, we also need to consider other statistics:

Fresh water comprises only 3% of the Earth’s overall water

Around 0.5% is clean enough to drink — with the other 2.5% either stuck in ice caps, glaciers, and soil or are too polluted to drink

That leaves 97% of the water on the planet to be salt water — not at all suitable for drinking

This is according to data collected by the U.S. Department of Interior’s Bureau of Reclamation.

With the growing population and the obvious overuse of resources, water management has become more important than ever. Not only can it help preserve the water supplies on the planet but it can also help us determine how future irrigation will look like for us.

If you’re interested to learn more about how an efficient water management strategy can save the environment, you’ve come to the right place for answer.

Reduces effects of water shortages and droughts.

Two things happen after we use water:

First, they can evaporate into the atmosphere. Or second, they can drain into the sewers. Regardless of what happens, however, we can still reuse the water at the end of every cycle.

This makes it easier for people to believe that water is an unlimited resource. BUt that isn’t necessarily the case.

Although water eventually comes back to Earth through the water cycle, the quality and quantity of this water is not often the same. Neither is it returned specifically to the same place it was taken from.

By practicing sustainability and controlling our water consumption, we can protect ourselves better from possible droughts and shortages.

Improves crop growth and food production.

Research shows that around 70% of the world’s freshwater resources are used in agriculture. Farmers use water to grow crops and trees. Meanwhile, others use water to keep livestock hydrated. In other words, water is one of the most important elements of efficient and ethical food production.

Without proper water management, shortages and droughts are more likely to happen. When they do, there would be less food and products available for everyone. World hunger will increase and diseases would be more rampant than ever before.

Water management can prevent all that from happening. Through proper allocation of resources, farmers can grow healthier crops and maintain a stabler stream of supplies for communities.

Boosts safety.

While water is the source of all life it can also be the destruction of it, especially without the right management technique in place. Besides what we’ve mentioned in the previous sections, another great thing about effective water management is that it boosts safety.

Dams, dikes, barriers, and levees are a few examples of water management in walls that increase an area’s safety. On top of stopping floods from affecting the land, these water management methods can also serve as reservoirs in case of shortages or droughts.

Reducing our water consumption helps preserve the environment. The less water we consume, the less energy is required to gather and deliver these resources to our homes, offices, and communities.

Decreases water prices.

The less there is of a precious resource, the higher their prices typically become. Water is one of the most important resources on Earth. In fact, without it all life on the planet would have very little chance of surviving.

There are several factors that can increase the costs of water. Besides every day consumption, other things that can drive up water costs are:

Sewer fees

Compliance fees

Water treatment costs

Manufacturing costs

By reducing your water consumption, you also reduce the fees that you pay for in the end. Conserving water and going plastic free can also decrease your carbon footprint — not to mention electricity bill.

This is because you won’t be using all the motors and pumps that you normally use to heat, cool, and move water.

Frees up water for recreational activities.

Swimming pools, golf courses, and spas are just a few examples recreational establishments that require large amounts of water. However, those aren’t the only activities that need freshwater. For instance, gardening and watering your lawns are two other extracurriculars that need clean water. By reducing water consumption, you can free up a lot of resources to use on other things that add value to both your life and the environment.

Take Away

No matter what our lifestyle, we can all contribute to reducing carbon. Whether we choose a simple lifestyle and conserve, or live a big life and contribute to enable others to remove excess carbon, if we do not do it who will?

Biochar as a soil amendment helps retain water in the soil for plants to thrive, especially helpful in drought years.

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[bethamy2799]

Reading week homework

Like our past assignments we’ve been given reading week homework, for this assignment it was to research 2-3 brand that I find inspirational these could be current or from the past, highstreet to high fashion, small and independent brands to big companies. We had to research several aspects such as : vision and purpose, brand identity, customer, price, product, place, promotion and packaging. For my two brands I chose Holland Cooper and Ganni, I chose these as I really like both brands and the products they have to offer.

The vision and purpose behind Holland Cooper is to create a style that lasts forever that the customer can class as an investment, they aren’t trend pieces as the garments symbolise a way of life, their goal is also to create beautiful timeless clothes that women can wear in every aspect of life. I really like their vision and purpose and would agree with what their saying by just looking at their products and the way they’ve been styled on their website and social media. Their brand identity is very simple by having a bottle green with gold text as their tags and on some garments they have ‘HC’ embroidered or ‘Holland Cooper’ – this applied more to their more casual items as apposed to their tweed collection. I would say their customers are definitely people who either live in the country or enjoy the country lifestyle while adding as element of chic to their wardrobe, I would also say their customers are female and probably have a higher disposable income due to the cost of their items and that they’re looking to create a more capsule wardrobe of high quality garments. Price wise they are definitely on the higher side with their cheapest items being a tshirt at £39 to their most expensive items being their tailored tweed trench coat at £995. I know the high cost of the coats is due to them being 100% British made from the beginning to the end of production which is brilliant for British farmers and keeping their emissions down as a company, but unfortunately the same cannot be said for most of their other products as on the label it’ll say ‘made in turkey’ which personally I don’t think is great as they pride themselves in being a very British company when the reality is the designs as made in Britain but the fabrics and production is made in a third world country. Product wise the star of the show is their tweed range of clothing, these tweed garments is what started the business back in 2008 and they have now expanded into more casual wear, denim, sportwear including ski and equestrian, accessories such as bags and footwear and even childrenswear. The brand very first started as a trade stand at Badminton horse trials on a tiny 2x2 meter plot, they now have their own website and boutique stores, their products are also sold at various department stores such as Harrods and Sanderson’s and a few higher market country stores such as R and R, this is really beneficial to the company as customers have several options as to where they can purchase their products which widens their client base. Promotion wise they are very active on social media and regularly post customers wearing their products, they also get good promotion by attending various equestrian and country events and having trade stands there. They package their products up in plain cardboard boxes but once opened the products are in a bottle green box with their logo in gold with the products wrapped up in branded tissue paper, this definitely adds a luxurious feel when receiving their products. In all I think their a good brand with good values but they could definitely improve on where their casual garments come from as an ethnical and sustainable point of view as customers are already paying a premium for what they believe is a more British product.

Ganni is my other brand choice and their vision and purpose is all about making young women feel as confident as possible in their clothing, they also state that the brand is a state of mind and is a form of self expression in which everyone is welcome. For their identity they have outer tags which clearly say GANNI on them, they can also be spotted by quite loud and quirky prints for their garments. Their customers are individuals who identify with being female and are environmentally conscious due to most of their pieces being environmentally friendly and sustainable, I would say they would have a higher than average disposable income as some pieces are more expensive that what you’d find in a high street shop, but are definitely more accessible than other brands with a similar sustainable standards. Price wise I would say their definitely on the high range with their cheapest items being their accessories such as hair accessories being from £20 to their most expensive being a full length leather coat which is £1195, basics such as tshirts come in at £65 but again this is due to them being sustainable materials in their garments. Their have a wide variety of products that range from casual to more formal, accessories from headwear to shoes and bags and even jewellery, they are normally in bright colours and prints as apposed to darker or mutes tones. Regarding stores they have their own website and a couple of their own stores in the UK but they also have several stockists such as MyTheresa and Flannels which opens up their client base and makes it more accessable for customers to shop their products. For promotion they have a lot of social media presence which shows their customers wearing their garments, they also have their own hashtag which is #GANNIGIRLS so if you inputted this on Instagram it would come up with their products and it also creates a community as anyone using that hashtag has the same thing in common which is their brand. Ganni uses a company called RePack for their packaging which is a reusable and returnable packing alternative that’s made from recycled materials, it clearly explains on their website how it works by taking the unwanted packet from the order placing the free returns label on it and popping it in your nearest post box. I really liked Ganni for their products and sustainable materials until I researched more into the company and realised that in fact they’re greenwashing by not stating that even though the products are made with sustainable materials they aren’t ethical due to the final stage of production being in a country with extreme risk of labour abuse, this is a huge shame as you believe you’re doing good when the reality is that it’s just as bad as major fast fashion brands. Personally for the cost of products I would have expected them to come from a factory which treats their employees better than they do.