#LongFormContent

[laurafaritos]

HDMS016. From Stage to Strategy – The Secret to Selling Comedy Shows That Most Comedians Ignore

Last summer, I hit a crossroads. My mom and I had a fallout, and I walked away from the immigration office where I had worked for years—the office she had been grooming me to take over one day. In her eyes, it was supposed to be my career, my legacy. But when I left, I was suddenly hit with a harsh reality: I had spent years working in immigration, but I went to school for media production.

If I applied for jobs at immigration offices, they’d say, "That’s nice that your mom let you work there, but you didn’t go to school for this." And if I applied for media production jobs, they’d say, "That’s nice that you studied media, but you never worked in the field."

So there I was. Overqualified for one thing, underqualified for another. No clear career path, no stable income, and no idea what to do next.

That’s when I realized: If no one was going to give me a job, I’d have to build my own.

I had spent years performing comedy, creating content, and learning the ins and outs of media production—so why wasn’t I treating it like a real career? Why wasn’t I investing in myself the way my mom had invested in her business? If I wanted to sustain myself through comedy, content creation, and podcasting, I had to stop thinking like a comedian and start thinking like a business owner.

And that’s where everything changed.

Most comedians treat their craft like an art form (which it is), but they completely ignore the business side of it. They believe that talent alone is enough to fill seats, get booked, and make a living. I used to think the same way. But if there’s one thing I’ve learned in the past year, it’s that talent means nothing if you don’t know how to market yourself.

This post is about the secret to selling comedy shows that most comedians ignore. If you’re tired of empty rooms, struggling to sell tickets, and wondering why your career isn’t moving forward, I’m about to break it all down. Because once I stopped treating comedy like a passion project and started treating it like a business, everything changed.

I. Why Most Comedians (Myself Included) Struggle to Sell Tickets

For the longest time, I thought selling out a show was simple: put together a lineup, promote it on social media, and my friends and followers would show up. After all, I was funny, my shows were well-curated, and the comedians I booked were great. What more did I need?

A lot, apparently.

The first few shows I produced had a brutal wake-up call: my network alone was not enough to fill a room. Sure, some friends came through, and a handful of comedy fans found the event, but as I started producing shows more regularly, I saw a painful truth—audiences don’t magically appear just because you’re talented.

The Myth of "If You Build It, They Will Come"

Most comedians fall into this trap. They assume that because they’re funny, they deserve an audience. They rely on their immediate circle to buy tickets, thinking that the same people will show up again and again.

The reality? Selling comedy shows is not about being funny—it’s about knowing how to market and sell.

If you don’t know how to: ✔️ Identify and attract your ideal audience ✔️ Create a compelling reason for people to buy tickets ✔️ Use digital marketing to reach beyond your existing circle ✔️ Build long-term relationships with your audience ✔️ Optimize ticket sales strategies

…then your show is always going to struggle.

This was the part I refused to accept for a long time. I wanted to believe that talent was the main driver of success. That if I just kept doing good shows, word would spread, and people would naturally show up. But talent alone doesn’t sell tickets.

The difference between an empty room and a sold-out show is not the quality of the lineup—it’s the quality of the strategy behind it.

That’s when I realized: If I wanted to fill rooms, I had to stop thinking like an artist and start thinking like a business owner.

II. How I’m Finally Treating My Comedy Like a Business

For years, I treated comedy like a passion project. I put together shows, promoted them when I felt like it, and hoped for the best. And when things didn’t work out? I blamed the industry, the audience, or even my own luck—without realizing that I wasn’t running my comedy career like a business.

That changed when I had no choice but to make it work.

After leaving my mom’s immigration office, I was thrown into the deep end. I couldn’t find a job because my experience was split between two completely unrelated fields—immigration and media production. The problem? I hadn’t officially worked in media production outside of my personal projects. And the immigration field? My only real experience was working at my mom’s office. To media companies, I wasn’t experienced enough. To immigration offices, I wasn’t qualified.

That was the moment I realized: If I wanted a career, I’d have to create one for myself.

It wasn’t enough to be a good comedian. It wasn’t enough to be creative. If I wanted to make a living from comedy, I had to build an actual business. And a business requires structure, strategy, and systems.

So I started treating comedy differently. Instead of hoping for ticket sales, I started applying business and marketing principles to everything I did.

Shifting My Mindset: Comedy as a Product, Not Just an Art Form

I used to think of my shows as just shows. But now, I see them as products that need the right audience, the right positioning, and the right promotion.

Here’s what changed: ✔️ Defining My Audience – Instead of promoting shows to everyone, I now focus on specific groups who are most likely to be interested. Horror fans for Haunted Comedians, people with immigrant experiences for Foreigner Diaries, and relationship junkies for Failed by Sex Ed. ✔️ Branding Each Show Clearly – I stopped treating my shows like random one-offs. They’re now part of a bigger brand with their own identities, aesthetics, and messaging. ✔️ Creating a Marketing System – I no longer rely on last-minute posts. I have a structured plan for how I promote, when I promote, and where I promote. ✔️ Building Long-Term Relationships – Instead of chasing one-time ticket buyers, I’m building a community. I want people to come back show after show, not just once.

I realized that comedians who treat their careers like businesses are the ones who succeed. The ones who refuse to adapt? They stay stuck, wondering why their talent isn’t enough.

And if I was going to make this work? I had to stop thinking like a comedian who sometimes produces shows and start thinking like a business owner who happens to be a comedian.

III. Prioritizing What Works—Longform Content, Community, and Longevity

I used to think success in comedy was about getting booked on the right stages, knowing the right people, and hoping my talent would be enough to carry me. But the more I studied marketing and business, the more I realized: the comedians who win are the ones who think long-term.

For me, that meant doubling down on the things that time will work in my favor—not just chasing short-term wins that fizzle out.

Here’s what I’m prioritizing now:

1. Longform Content That Lasts Beyond the Show Night

One of the biggest mistakes I made in the past was treating my comedy shows like one-night events instead of long-term assets.

Now, I approach things differently: ✔️ Filming My Live Shows – I don’t just perform and hope people remember. I record everything, create highlight clips, and repurpose content for social media and my podcast. ✔️ Building a Digital Archive – Every show I produce is part of a bigger ecosystem. By filming and repackaging my content, I create an ever-growing library of work. ✔️ Focusing on Platforms That Work for Me – Instead of trying to be everywhere at once, I’m focusing on what suits my voice and my workflow best: Tumblr for unfiltered thoughts, Substack for structured content, and YouTube for longform videos.

2. Community Over Virality

It’s easy to get caught up in chasing numbers—more views, more likes, more followers. But what actually sells tickets and builds a sustainable career? A loyal audience.

Instead of trying to “go viral,” I’m focusing on: ✔️ Consistent Engagement – Whether it’s through email newsletters, Tumblr posts, or Threads conversations, I prioritize depth over reach. ✔️ Bringing People Into My World – I don’t just promote shows; I take people behind the scenes. They see the process, the struggles, the funny moments, and the wins. ✔️ Creating a Culture Around My Work – My comedy isn’t for everyone. And that’s a good thing. I’m building a space for people who get my humor, my storytelling, and my style.

3. Playing the Long Game

Most comedians burn out because they focus on what’s urgent instead of what’s important. I used to be that person—scrambling to fill seats last minute, relying on one-off gigs, and feeling frustrated when things didn’t magically grow.

Now, I’m committed to: ✔️ Building Systems, Not Just Hype – I don’t want to be in the same place next year. That means setting up repeatable marketing strategies, creating evergreen content, and constantly refining my approach. ✔️ Creating Work That Compounds Over Time – A single viral video might get me attention, but a body of work builds credibility. I want my content—my shows, my podcast, my writing—to stack in value, not disappear in 24 hours. ✔️ Betting on Myself – I stopped waiting for someone to “discover” me. I’m building the career I want, on my terms, with strategies that allow me to scale.

This shift in mindset has been game-changing. I’m no longer just a comedian hoping things work out—I’m a business owner creating sustainable success.

IV. How I’m Making This Work With AuDHD (And Why It’s Actually an Advantage)

When I first realized I had AuDHD, I saw it as something I had to work around. I knew I struggled with executive dysfunction, burnout, and sensory overwhelm, and I assumed that building a sustainable career in comedy would always feel like pushing against my own brain.

But the more I studied digital marketing, the more I realized something: the best marketing strategies align with the way my brain already works. Instead of forcing myself to fit into traditional business models, I could design a system that plays to my strengths.

Here’s how I’m making it work:

1. Leaning Into Hyperfocus for Deep Work

One of the biggest struggles of having AuDHD is inconsistent motivation. Some days, I can’t get through basic admin tasks, and other days, I’ll hyperfocus for 10+ hours straight on a project. Instead of fighting that, I build my workflow around it.

✔ Batching Content in Sprints – I don’t try to force daily consistency. Instead, I dedicate hyperfocus days to producing large amounts of content (writing multiple blog posts, filming multiple podcast episodes, designing a month’s worth of show promotions). ✔ Using Systems That Reduce Daily Effort – Once a project is batched, I schedule everything in advance. That way, even when I’m having low-energy days, my business is still running. ✔ Creating Longform Content That Pays Off Later – Hyperfocus is a gift when I use it for deep work. That’s why I focus on longform writing, video content, and projects that have a lasting impact instead of getting lost in short-term distractions.

2. Automating Repetitive Tasks to Avoid Burnout

One of the hardest things for me is maintaining energy consistency. My brain works in all or nothing mode—I either go full force, or I crash. So I’ve learned to build automation into my business wherever possible.

✔ Pre-Scheduling Social Media & Emails – Instead of posting manually every day (which drains me), I schedule content in advance using Metricool. That way, my audience gets consistent engagement without me having to be constantly online. ✔ Using Templates & Checklists for Repetitive Work – Show promotions, podcast edits, sponsorship emails—I have a system for everything now, so I don’t waste energy starting from scratch every time. ✔ Building a Low-Maintenance Marketing Plan – I’ve stopped overcomplicating things. If a marketing effort requires me to be constantly creating from scratch, it’s not sustainable. Instead, I focus on repurposing my best work across multiple platforms.

3. Embracing My Brain’s Natural Strengths

There’s a reason so many successful comedians, writers, and creators are neurodivergent—we are wired for creativity, pattern recognition, and storytelling. Once I stopped trying to function like a neurotypical entrepreneur and started leveraging what I’m naturally good at, things became much easier.

✔ Pattern Recognition for Marketing Strategy – I don’t just think like a comedian—I think like an audience member. I can see which jokes, topics, and formats resonate with people, and I apply that to my marketing. ✔ Fast Idea Generation for Content & Comedy – My brain moves fast, which means I can generate a ton of material quickly. Instead of forcing myself to follow rigid structures, I’ve created a workflow where I can capture and organize my ideas effectively. ✔ Deep Obsession = Expertise – AuDHD means that when I’m passionate about something, I go all in. Instead of seeing that as a problem, I’ve learned to channel it into becoming an expert in my niche—comedy, marketing, and digital media.

I used to think my AuDHD was something I had to overcome in order to succeed in comedy. Now, I see that it’s actually one of my biggest advantages—as long as I structure my work in a way that supports my brain instead of fighting against it.

By designing my business around what actually works for me, I’m not just surviving—I’m thriving.

4o

You said:

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V. TL;DR & Final Thoughts

The biggest lesson I’ve learned from treating my comedy like a business? Talent alone is not enough.

For years, I thought that if I just focused on being good enough, opportunities would come my way. I believed that if I made people laugh, the rest would fall into place. But the reality is—talent doesn’t sell tickets. Marketing does.

That doesn’t mean I’ve lost my passion for comedy. In fact, it’s the opposite—I’ve learned how to protect that passion by making sure my business strategy supports my creative goals, not the other way around.

Here’s what changed:

1️⃣ I stopped treating my comedy shows like an afterthought. Instead of assuming people would just show up, I built a strategy for ticket sales, branding, and audience engagement. 2️⃣ I started investing in longform content. Instead of chasing quick wins, I prioritized content that builds credibility and has a long shelf life—like my blog, podcast, and filmed live shows. 3️⃣ I designed my work around my AuDHD brain. Instead of fighting my natural work rhythms, I created systems that allow me to thrive—batching content, automating repetitive tasks, and leaning into my strengths.

For the first time, I feel like I’m in control of my career. I’m not just hoping things work out—I’m making sure they do.

And the best part? This is just the beginning.

I can’t wait to see where this journey takes me next.

Tchau, tchau!!!

[thecontentangel]

How Flexisource IT Can Help You Improve Your Customer Service

[sayeedxp]

𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗹𝗼𝗻𝗴𝗲𝗿 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀 𝗳𝗼𝗿 𝗯𝗲𝘁𝘁𝗲𝗿 𝗦𝗘𝗢? 𝗠𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝗲𝘃𝗲𝗿𝘆 𝘄𝗼𝗿𝗱 𝗮𝗱𝗱𝘀 𝘃𝗮𝗹𝘂𝗲. The saying "𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐤𝐢𝐧𝐠" in the digital marketing world has always been popular. But I'd like to add an important note - "𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲, informative, long articles are definitely the champions." Why? Because search engines love comprehensive content and it keeps users on your page longer, signaling its relevance. Writing long content makes sense if every single word you write adds value! Here are some tips: ✍️ 𝐅𝐨𝐜𝐮𝐬 𝐎𝐧 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: Don't just aim for a high word count; make sure you're providing valuable information that can hold your audience's interest. 🔎 𝐃𝐨 𝐃𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Understand what your audience is looking for and integrate these keywords into your article naturally without disturbing flow. 📝 𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐓𝐨𝐩𝐢𝐜𝐬 𝐓𝐡𝐨𝐫𝐨𝐮𝐠𝐡𝐥𝐲: Make sure you cover all aspects of your topic - this not only gives readers more insight but also helps improve SEO. 💡 𝐔𝐬𝐞 𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬 & 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐢𝐞𝐬: Readers love real-life examples, as they help practically relate concepts and understand their applications better. ✂️ 𝐀𝐯𝐨𝐢𝐝 𝐔𝐧𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐃𝐞𝐭𝐚𝐢𝐥𝐬: Remember, just because it's a long article doesn't mean we need to fill it with unnecessary repetition or lengthy descriptions. Keep it lean but meaningful! Remember, our main goal isn’t just getting higher rankings in search results but providing outstanding content that is worth the reader's time! What strategies do other marketers follow towards achieving this goal? Let’s share insights! #SEO #ContentMarketing #DigitalMarketingTips #Content Myths Feel free to message me if you want to go deeper into this discussion! Always interested in networking with fellow marketers!

[daily-business-updates]

[bloggerattumbler]

Twitter Update

Twitter launches "Articles," a new feature for long-form content with images and videos. Elon Musk says you could even publish a book!

[adhd-riddled-crow]

It is 4 hours of someone hyperfixating on one of their favourite Gravity Falls episode!

I could work. But if it doesn't, I tried 🤷‍♂️✨️

Any long video essays recommendations to watch/listen to while I draw?

[freelancingbdinstitute]

What is Content?

What information we provide to google about our products, services, blogs etc that is called content. Content is King

How many types of content?

You can create the following six categories of content for SEO to obtain these advantages:

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[solutionlab]

Short Form Long Form Writing - SEO Long Form Content Writing - SEO Long ...

https://youtu.be/Mmqggkl7HgU

Short Form Long Form Writing - SEO Long Form Content Writing - SEO Long Form Text

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[alarminglybad]

Super/Natural, Inc. - Orientation 1-9

I’m sorry, what

[jelliedleader33]

If you like long form content on YouTube and also supporting small creators. Perfect! Hi I’m Jels, also jelliedleader33 and it would be great if you’d subscribe.

#smallcreator #youtube #videoessays #longformcontent

[thecontentangel]

2023 Hiring Strategies to Try

[sayeedxp]

𝐋𝐨𝐧𝐠𝐞𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐫𝐚𝐧𝐤𝐬 𝐛𝐞𝐭𝐭𝐞𝐫, 𝐫𝐢𝐠𝐡𝐭? 𝐎𝐧𝐥𝐲 𝐢𝐟 𝐢𝐭’𝐬 𝐭𝐫𝐮𝐥𝐲 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭. A common myth circulating in the content universe is: "𝐓𝐡𝐞 𝐥𝐨𝐧𝐠𝐞𝐫 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐭𝐡𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐢𝐭 𝐫𝐚𝐧𝐤𝐬." However, as my experience has taught me, 𝐬𝐢𝐳𝐞 𝐢𝐬𝐧'𝐭 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠. Yes, Google does appreciate comprehensive articles that provide valuable information to users. But this doesn't mean that bloating up your content with fluff or irrelevant facts will automatically elevate you to SEO stardom. The key here is 𝐕𝐀𝐋𝐔𝐄 and 𝐑𝐄𝐋𝐄𝐕𝐀𝐍𝐂𝐄! 🎯 If it takes 3000 words to make your point and deliver a complete solution for your target audience’s need — fantastic! That's what long-form marketing aims to achieve. 💡 But if it can be accomplished in just 500 words without compromising on the value offered - more power to you! End of day, focus on creating rich quality content that solves problems & adds value. Because relevance matters more than length when engaging with today’s internet savvy crowd. Any other myths about SEO or digital marketing that have got you wondering? Don’t hesitate to share them below and let's debunk some together! Your thoughts are welcome! Let's connect over comments. #ContentStrategy #MarketingMyths #SEO

[stevemackyoutube]

IMPORTANT UPDATE: Changes to My YouTube Channels for Advertiser Compliance;https://youtu.be/9WlPap0I6jQ Steve Mack Clips and Bits channel;https://www.youtube.com/@SteveMackClipsAndBits

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[trademen01]

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