#Linkedin Ad

[mrislam1976]

Facebook Ads Campaign

[ayan-softwares]

Salesforce’s integration with Google and LinkedIn Ads represents a pivotal moment in the evolution of digital marketing. By seamlessly connecting CRM data with advertising platforms, businesses can create more targeted, personalized, and effective campaigns.

[digimart01]

How to make new linkedin Ad campaign manager

Linkedin has become  famous professional  social media platform where people can connect with each other officially. In linkedin people can have business or professional profile. Even they can have company profile mention business activity. In linkedin people can do post,article writing and job post. Companies can even promote their product and service on business page and run campaign ads. 

Even company can hire people or human resources from job posting in linkedin.Vedio promotion on brand awareness can also be done. Linkedin Ad campaign manager is type of giving advertisement on linkedin. Digimart In2IN global offers linkedin ad campaign services which suits the best.

To create a new LinkedIn Ad Campaign in the LinkedIn Campaign Manager, you can follow these steps:

1.Sign in to LinkedIn: We have to Go to the LinkedIn website (https://www.linkedin.com) and sign in and have to create an account or profile  in linkedin. The profile can be personal or business.  

2.Access Campaign Manager: To access campaign ad manager once  click on the "Work" icon in the top right corner of the LinkedIn homepage. From the dropdown menu, select "Advertise" and then click on "Create ad."Have to choose  objective: LinkedIn offers different campaign objectives to choose from, such as brand awareness, website visits, lead generation, and more. Select the objective that aligns with advertising goals.

3.Set up campaign details: We have to then fill in the required information for your ad campaign, including the campaign name, language, and currency. We may also need to set a daily or total budget for your campaign. It can be lifetime budget, daily budget and so on depend upon our wishes and pocket size.

4. To select Target audience: To target our right audience it is very difficult to know proper segmentation. We have to Specify the audience we want to reach with our ads. We can select various targeting criteria on the basis of  including location, different sectors,skills, and more. LinkedIn provides options to target specific professional attributes to ensure your ads reach the right audience.

5.Choose  ad format: LinkedIn offers various ad formats, such as lead ads , Sponsored Content, Message Ads, Text Ads, and Dynamic Ads. We have to select the format what suits our campaign objectives,goal and audience preferences. 

6.Create ad content: We can easily create content which is unique for ad copy in linkedin. Depending on the ad format we've chosen, we'll need to create unique ad content. This can include images, videos, headlines, ad copy, and call-to-action buttons. We must also  follow the guidelines provided by LinkedIn to ensure  ad content does it meets their requirements.

7.Set up  bidding and budget: The steps to determine how we want to bid for our ads and according to our budget. LinkedIn provides options for cost per click (CPC) which mean cost incurred according to per click or cost per impression (CPM) it includes one of the  bidding strategies. To choose the option that aligns with  advertising goals and budget.

8. Review and launch your campaign: Double-check all the details of your campaign, including the targeting, ad content, bidding, and budget. Ensure everything is accurate and ready to go. Once you're satisfied, click the "Launch Campaign" button to start running your 9.LinkedIn ad campaign.

Monitor and optimize your campaign: Once  campaign is live, we have to monitor its performance regularly on daily basis. LinkedIn Campaign Manager provides metrics and insights to track the effectiveness of your ads. Use this data to make adjustments and optimize  campaign for better results.

[greater-than-the-sword]

I can't believe you guys failed the mission of punishing Netflix for their bs

[nando161mando]

This is harder than the jobs going to be

[readyfreddy]

I'm currently in the process of losing my mind. Instead of seeking the professional help I desperately need, I have decided to make a shitposting account on linkedin

[thenighttrain]

sorry for anxiety dumping but im so nervous bc i've wanted to work in this area since i was in uni, i applied for this job thinking it was a huge long shot and now my first day is tomorrow and i'm on the edge of everything i've ever wanted in my career. but i'm just scared bc i always feel like i'm not good enough and i'm trying not to think that but it's hard

[loyletomycapo]

//

[lasersheith]

Gonna share some of my favorite pics from the wedding so reblogs are off

It was such a perfect day and I had so much fun! We had a very chill ~10 minute ceremony where my best friend was our officiant and she wrote a very sweet, simple, heartfelt intro, let us say our vows, and then smooch! (And then go hide in the corner of the tent and cry for a minute 😂)

The food was amazing! My cousin is friends with an amazing local chef and got him to cater for us. He even made a whole vegan side menu for the handful of vegan friends we have 🥺 everyone was obsessed with the mashed potato bar, which is the first thing I said I wanted at the wedding 😂 it was so cute, the chef made these insanely good mashed potatoes (and a separate batch of vegan 🥺) and then made different gravies, crispy pepper oil, mushrooms, caramelized onions, various sliced veggies in the onion/scallion vibe and god it was incredible. I think everyone went back for more like 4 times 😂 and the main course was either an incredible spicy vegan pasta, honey glazed roasted chicken, or harissa crusted roasted chicken and they were all 👌👌

We even got super lucky and the wildfire warning notice got lowered enough that we got to have a fire and make s'mores in the absolutely adorable octagonal bench swing setup thing my cousin has. It was so perfect 🥰

It went so well my cousin is thinking about dipping her toe in to see if she can rent her place out as a venue for other people now too! Which she would absolutely crush, she did like 75% of the planning for us and 100% of the decorations and it was so so perfect.

Anyway, I'm married now!! To the most amazing man on earth!!! And I could not be happier 🥰

[staritusa]

PPC

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[sheuli22]

Unleashing the Power of Facebook Marketing: Best Strategies for Success

In the ever-evolving landscape of digital marketing, Facebook continues to reign supreme as a powerhouse platform for businesses looking to connect with their target audience, build brand awareness, and drive sales.

Crafting an effective Facebook marketing strategy is essential for staying ahead in the competitive online market. Here, we explore the best strategies to make the most of your Facebook marketing efforts.

Create a Compelling Business Page: Facebook Business Page is the foundation of your online presence. Optimize it by providing complete and accurate information, using high-quality visuals, and incorporating your brand's unique personality.

Regularly update your profile and cover photos to keep your page fresh.

Content is King: Develop a content strategy that resonates with your audience. Use a mix of engaging text, eye-catching visuals, and videos. Experiment with different content types to see what works best for your target demographic. Consistency is key, so establish a posting schedule and stick to it.

Leverage Facebook Ads: Facebook's robust advertising platform allows you to reach highly targeted audiences. Utilize Facebook Ads to promote your products or services, boost posts, and drive website traffic.

Experiment with different ad formats, such as carousel ads, video ads, and slideshow ads, to see what generates the best results.

Harness the Power of Video: Video content has become increasingly popular on Facebook. Utilize live videos, tutorials, behind-the-scenes glimpses, and storytelling to engage your audience. Facebook's algorithm often favors video content, leading to higher reach and engagement.

Engage with Your Audience: Actively respond to comments, messages, and reviews on your page. Encourage discussions, ask questions, and run polls to foster a sense of community.

By engaging with your audience, you build trust and loyalty, which can translate into customer retention and advocacy.

Run Contests and Giveaways: Create excitement and boost engagement by running contests and giveaways. Encourage users to like, share, and comment for a chance to win. This not only increases your reach but also creates a buzz around your brand.

Utilize Facebook Analytics: Regularly analyze Facebook Insights to understand the performance of your content and ads. Identify trends, track key metrics, and adjust your strategy accordingly.

This data-driven approach ensures that you're making informed decisions to optimize your Facebook marketing efforts.

Implement Retargeting Strategies: Make use of Facebook Pixel to track website visitors and retarget them with relevant ads. This helps re-engage potential customers who have shown interest in your products or services, increasing the likelihood of conversion.

Collaborate with Influencers: Partnering with influencers can significantly expand your reach.

Identify influencers whose audience aligns with your target demographic and collaborate on sponsored content or promotions.

Stay Updated on Algorithm Changes: Facebook's algorithm evolves, impacting how content is displayed in users' feeds. Stay informed about algorithm changes and adjust your strategy accordingly. Currently, meaningful interactions and quality content are prioritized, so focus on creating content that sparks genuine engagement.

Conclusion:

Mastering Facebook marketing requires a combination of creativity, consistency, and adaptability. By implementing these strategies, you can unlock the full potential of Facebook as a marketing powerhouse, driving brand growth and achieving your business objectives. Keep refining your approach based on data and feedback, and watch as your brand flourishes in the dynamic world of social media marketing.

[daandori]

was struggling to think of gifts for secret santa (bc this is an old coworker i havent talked to regularly in over a year so i only know her interests v obliquely) but then i thought of the perfect gift!! but. what if its too perfect. and she already has it

[dracomort]

character development from the tom girlies??

[yotko97]

Here are the ways you can maximise on marketing and advertise your next film

Artists and filmmakers, we can be honest with ourselves here. Marketing and sales is not our strong suit by default. Even with our producers there’s always seems to be this ick about promoting our short films for a lot of reasons. The main reasons I can pick out are to potentially coming off as a shill or a sellout, fearing that doing so can turn off our potential audience and people that surrounds us, thinking that word of mouth alone is enough and that by some miracle that doesn’t involve the actors or the director or the cinematographer that our short film will be most popular around the world amongst the rest . Another big potential reason is this air of cynicism that no one would be interested in seeing our films except fo other filmmakers or these small, niche groups of people who tend to go to film festivals; that your film has no place in a commercial sphere. This is especially true for filmmakers with their short films.

However, the reality is that without some form of marketing budget or plan in place with your short film, with the exception of applying to “insert film festival name here” then your short film will only be known by a few people at best and will get lost within this ever expanding pool of other short films being produced around the world. Now I’ll also give you the benefit of the doubt. Maybe you’re a first time indie filmmaker that is actually enthusiastic about getting your short film seen and known across the globe but not sure or confident in how to effectively do it or what the best methods are due to not being well informed in films school or whatever. In these cases, not to worry. I had the same concerns before I started on filming my first short film FULL CIRCLE. A majority of what I learned was from Alex Ferrari’s book “rise of the filmtrepeneur” as well as being an avid listener to his “Indie Film Hustle Podcast”, along with first hand anecdotal accounts of implementing these techniques you’ll know later on in this blog.

Here are the essential ways to maximise your marketing for your short film(s);

Know Your Audience

This is an imperative to know and learn for your productions here on out as every film and every genre caters to some sort of niches or even a group of niches. Trying to cater to most amount of people possible that is limited to a specific genre or two is only applicable to big budget features that already are already popular like the marvel cinematic universe or Disney due to having million and millions available in their advertising budgets and for being in the game for nearly a century. The trick for short films to have a fighting chance to get seen by people is to answer this question “Who is this film for?” It’s not enough to just say yourself. What would help is to analyse your script and uncover what key identifying features are present in your script, genre and plot, then correspond to existing or emerging niches that exist in this world. Here’s a personal example. For my short film FULL CIRCLE is about an assassin on the job who only realises something’s wrong when it’s too late. It was colour graded into black and white and the genres it fits into are noir, action and drama. My audience from my analysis were people who are interested in the following;

Noir films

Black and white videography

Hitman/assassin lore (from Hitman game series to Assassin’s creed series)

Femme fatale characters

Australian short films

Bloody scenes

Experimental and artistic

Short films

Guns

Action

Drama

Spies

That’s 12 niches I identified that I also marketed my short film to. Doing this will give a clearer direction in who are the right audiences for your short film and will be most receptive/loyal to your future productions.

Have a budget for social media ads

This may sound obvious but I stress this as it’s essential for any project, for any production no matter the scale or type of film. Think about it. How else is anyone going to know outside elf your cast + crew that your short film exists. In any other project in any other business in any other industry, there are marketing budgets for brand awareness, otherwise they would go bankrupt or they would be rejected by every single investor before they could pitch their start up. For all films, including short films it’s no different. Luckily, more than ever before we have a wider reach of people to promote your short films thanks to the vast internet and social media where instead of the olden days you were limited to word of mouth, local film festivals and marketing firms that are out price range for the average indie filmmaker. Nowadays you can set the budget to virtually any capacity affordable in your budget. Here are the social medias you can place paid ads onto or to boost posts for wider promotion;

Facebook

Posts = min: $2 per day — max: $500 per day

Ads = min: $2 per day — max: $200 per day

Stories = min: $2 per day — max: $500 per day

Days = min: 4 — max: 36

Instagram

Posts = min:$2 — max:$1000 per day

Reels= min:$2 — max:$1000 per day

Stories = min:$2 — max:$1000 per day

Days = min: 4 — max: 36

Linkedin = min: $350

Days = min: 4 — max: 31

X/Twitter = min:$20 — max:$8000 per day

Days = min: 1 — max: 30

Tiktok = min:$20 — max:$74,000 per day

Days = min: 1 — max: 7

Tiktok Ads manager = min:$50 — max:$10,000,000

Days = min: 1 — max: 364

Google ads = min:$2 — max:$1000 per day

Days = min: 1 — max: 364

Reddit = $20-$10,000 per day

Days = min: 1 — max: 364

Create a marketing plan within your production at the start

It’s essential to maximise the marketing and economic advantages early on in your filmmaking progress, as boring and icky it night sound to creatives. Let’s make an analogy here. If we view a film production akin to a startup venture, then any businessman worth their salt would do their research and planning on how to sell and showcase their product/services in the most efficient way possible. It would be a display of great ignorance to skip this step or overwrite it due to lack of interest based in its antithetically practical nature compared to creativity that naturally comes to filmmakers. It’s all well and good to come up with a great and cool narrative, setting and maybe even a message underlying your film idea; after all, it’s the whole basis to filmmaking. However, marketing despite its recent lazy and borderline cynical, sleazy undertones in modern examples at its very core is just a way to tell the masses “Hey! This cool thing exists, this can benefit your life in this way, you like it?, here it is available for $X amount”. Marketing if done right and ethically is not a dirty word in my opinion.

Create Behind the scenes Content

You know how common this is right know growing with indie fans bug budget productions showcase what went on into making their films. This can garner interest and some educational insight for your audience to see the journey through and through your short film production. You can also in tandem release it onto your social media platforms across the board for maximum exposure as well as help you identify your potential audience for your short film at a deeper level.

Create unique content related to your short film

One interesting route is to create a certain type of content that’s related to your primary short film or production. One example is a short documentary of mine about a middle aged bodybuilder that’s also a stay at home mom. We created a cooking video detailing and cooking recipes in her book containing dishes she ate during her training period. This in tandem will help drive traffic to the short documentary once both are finished and uploaded for my audience.

Use indirect or unconventional methods to promote your short film

There are many, many ways to promote or showcase your film than ever before and it never hurts to think outside the box when it comes to getting the word out. Her are some ideas if you’re struggling to come up with examples;

. Podcasts = They have been booming in popularity since 2017 and have exponentially been listened to around the world since the global lockdowns during 2020–2022. There are ever-growing amount of podcasts existing around the world with each one fitting into multiple interests/genres, from filmmaking to medical podcasts. It would be wise to not just research and contact on filmmaking podcasts, but also podcasts who entire theme aligns with any niches/genres your short film fall under. My suggestion would be to listen to a few podcasts you’re interested to feature in, then try to contact them via insta DM or even better, email if you can, then see which ones are interested in interviewing you about your short and go from there. For filmmaking podcasts, I’ve developed a list here to save you the trouble and time. For other themed podcasts, Feedspot is a good source. Happy hunting.

. PR Firms/Radio stations = Just like in big budget films, there are PR firms around the world that specialise in promoting and exposing independent films, no matter the project and budget level. I’m also currently compiling a list of PR firms and radio stations around the world that specialise in film marketing and PR. Stick around for that soon.

. Merch = Yeah, you heard me. Indie filmmakers reading this might be turned off on this prospect due to uncertainty, no knowledge on how to make Merch online or may think it maybe a tacky and unfit decision to associate with your genre of short film production. Those can be understandable reasons but almost any film production, whether is a feature, short or even a documentary can attach a type of appropriate Merch such as the universal tactic of putting a films poster on a T-shirt and further spread the word by selling online or even in person. I did this with my first short “FULL CIRCLE”. Some good drop shipping sites like Printful, Printify or shopify are good Print on demand sites to use if you want to have a crack at it with a wide range of customisable apparel/accessories.

. Blogs/Articles = I know I sort of covered blogs and articles in my short film monetisation blog but they’re also a great way to further spread the word about your short film in text form to your audiences. Many filmmakers I personally know kinda sleep on blogs since they think its reserved for awkward fan fiction you’d find on Tumblr or were a passing online trend sometime in the 2010’s but died out. Rest assured people still like to read and potentially hear about your short film with would further grow and funnel your personal audience for your shorts in the near future. These are the blog sites I’d recommend;

Medium

Substack

Your own blog form on your own website

Ghost.io

Patreon

Buy me a coffee

Blogger

Tumblr

I hope these ideas help you in your next short film productions. Any feedback ,no matter how positive or negative are most welcomed.

[nando161mando]

LinkedIn (which I wish I didn’t have to use) has started serving me ads for union-busting firms

[softitinstitute]