#LewisYoung

[film-book]

Film Review: BLACK WIDOW (2021): A Blockbuster Film that Plays Like an Art House Movie https://tinyurl.com/yj2pd9ow

[thepickyplanner]

What Does the Future Hold for Media Planning?

Media planning’s future couldn’t be more exciting. Digital media and social’s rise have resulted in a forecast marketing spend increase of 71% on social alone between 2018 - 2023 (MGD Advertising 2018).

Digital as a format presents multiple new channels. The list continues to grow, with TikTok opening its doors to advertisers (Tech Crunch 2020). The rapidly growing social channel adds another dimension media planners must consider within their media plan. 

A continued focus towards digital in media planning provides even more granular audience fragmentation and additional pools of audience data to manage and draw insights from.  Additionally, consumer behaviour continues to change based on social and economic issues. To cite Helen Katz - “consumers do not behave as rationally as we would like to think they do.” (Katz 2017). Therefore, the emphasis on detailed consumer group research and mapping out exact consumer media touch points is essential to navigating the growing minefield that the media planner and advertises face. 

Why is this needed? Due to audience fragmentation and channel segmentation, budgets will continue to be split more granularly across channels to maximise on media expenditure (T and F Online 2010). Therefore, identifying GRP, exposure, reach and frequency at channel level will become harder for the planner, but more successful to the advertiser when these success metrics are achieved through the correct media placement and aligned creative messaging. 

Combining this with seasonality continues to make media planning an even more strategic position. The lines between burst or continuous advertising based on targeting frequency or reach can be blurred with a focus on social ads that have a much lower CPM or CPC versus TV or OOH advertising, causing ad frequency exhaustion. Media’s role here is not only to plan, but to consult with the advertiser to avoid this easy mistake.

REFERENCES:

2018. ‘How Social Media Has Changed The Ad Game’. MGD Advertising. Available at: https://www.mdgadvertising.com/marketing-insights/infographics/how-social-media-changed-the-ad-game-infographic/ (Accessed July 12 2020) BINET, L. 2020. ‘MARKETING EFFECTIVENESS IN THE DIGITAL ERA’. Media in Focus. Available at: file:///Users/lewisyoung/Downloads/MEDIA_IN_FOCUS_FINAL_PDF_909%20(1).pdf (Accessed July 12 2020)

NELSON-FIELD, K. 2010. ‘The impact of media fragmentation on audience targeting: An empirical generalisation approach‘. T and F Online. Available at: https://www.tandfonline.com/doi/abs/10.1080/13527266.2010.484573?src=recsys&journalCode=rjmc20#:~:text=With%20increasing%20fragmentation%2C%20advertisers%20are,from%20those%20of%20competing%20offerings (Accessed July 12 2020)

PEREZ, Sarah. 2020. ‘TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads’ Tech Crunch. Available at: https://techcrunch.com/2020/06/25/tiktok-launches-tiktok-for-business-for-marketers-takes-on-snapchat-with-new-ar-ads/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAFU4AiE6nL_b6qdgIAEoinG8mYqrn9qX1y81WFIE3ezbaL6-CiEqtTOoDkSQHVmJMjREUIPQP5IjYYWn4dGOBKU2W2fjgjS_DWhGi2Gt1TQjfUGi6iYNz_LUmELxs7znEkzxJPbC4mCm1RpAGwvnWRBLxKZd1etnWRJCx5tlamgR (Accessed July 12 2020)

[d-teflon]

New Revamped Website Now Up Stay updated with my latest Projects and news and videos BTS 🎬🎥 WWW.DTEFLON.COM www.allianceentertainment.org #allianceentertainmentgroup #behindthescenes #actors You know my name not my story.....To be continued #GoneButNeverForgotten #SayHisName #yr We stay looking up at you @kristoffstjohn 🙏💔 🎬🎥 #DTEFLON #EricBraeden #devonhamilton #caneashby #kristoffstjohn #actors #ripkristoffstjohn #shemarfmoore #youngandtherestless #victornewman #enricocolantoni #soaps #losangeles #lewisyoung #toronto #ripkristoffstjohn #jackabbott #YR #neilwinters #newmanenterprises #youngandtherestless #CBS #flashpoint #marktaylor https://www.instagram.com/p/ByDRaMdAB0L/?igshid=5f6q3ix1vme2

[aliworldtrade]

Shenzhen Liushi Industrial Co., Ltd.

86-0755-22651678 15976859042

2703, Building A, Zhongmin Times Square, Shenzhen, Guangdong, China

Lewisyoung Enterprise is a professional manufacturer of writing instruments. Product range include premium writing pen series,craft pen series, feather pen series, multi-functional pen series, business writing pen series, advertising pen series,premium & souvenir series, etc.In the recent years, we have been designing and producing different premium writing documents & souvenir products for Disney, McDonald’s,YKK, Warner Bros., Financial Department of HK, HK Government, University of HK, Japan Promise, Singapore Polytechnic, Adidas, China Unicom, China Mobile, China Union Pay,Coca-cola, Japan Marine Park, Yellowstone National Park, HSBC, SCB, etc.

[flashpointgalaxy]

Lewis in action.

[brittneymizanin]

#Flashpoint #SpikeScarlatti #EdLane #KevinWordsworth #GregParker #LewisYoung

[darkrainynightz]

By @captainshannshine "I highly recommend for you guys to watch Flashpoint on Netflix. Once you start it, you will get addicted💙💙✌️ { #shannachuaedits #sambraddock #julescallaghan #flashpoint #amyjojohnson #davidpaetkau #lewisyoung #spikescarlatti #kevinwordsworth }"

[thepickyplanner]

Innovation Station for Traditional Media

Digital has paved the way for traditional advertising to innovate. Out-of-home advertising creating digital boards has allowed brands to buy multiple ad space, creating opportunity for using static OOH in a multivariate manner. Brands can create an ‘omnichannel’ experience by telling a story through branded TV, increase sales with DRTV, and continue the story across digital OOH, radio, or with social media video. This pushes creatives to think harder about their messaging beyond film, audio and print. Creating branded customer experiences cross-medium creates a single marketing view of the customer, “tracking every interaction and maintaining an evolving memory of each customer” (Adobe 2020). Example being the Burger King ‘Burn That Ad’ integrated ad campaign that blended OOH and print advertising with social media and AR experience to create a multi-channel, mobile experience which saw:

- 1m app downloads in one month - 56.4% in-app sales increase - 1bn media impressions. 

REFERENCES BINET, L. 2020. ‘MARKETING EFFECTIVENESS IN THE DIGITAL ERA’. Media in Focus. Available at: file:///Users/lewisyoung/Downloads/MEDIA_IN_FOCUS_FINAL_PDF_909%20(1).pdf (Accessed July 07 2020) 2019. ‘Burn That Ad’. We Love Ad. Available at: http://www.welovead.com/en/works/details/4acwiluAm (Accessed: July 07 2020)

2019. ‘Burger King: Burn That Ad by David SP’. The Drum. Available at: https://www.thedrum.com/creative-works/project/david-sp-burger-king-burn-ad (Accessed July 07 2020)

2020. ‘Create seamless customer experiences with omnichannel marketing’. Adobe. Available at: https://www.adobe.com/uk/experience-cloud/articles/omnichannel-marketing.html (Accessed: July 07 2020)

[flashpointgalaxy]

Wordy: “Boxing is so ‘20th century!’” Lew: “It’s better than watching “The Lion King…” Spike: “I took my nephew, okay? I’m a good uncle.”

[flashpointgalaxy]

Spike: “It was one of those times where you gotta do what you gotta do, right? So subject comes running up, screaming. I kick the door down, right?” Ed: “Spike didn’t kick the door down.” Wordy: “I did.” Lew: “And the subject wasn’t screaming.” Spike: “Guys, do you mind? I’m trying to tell a story here!”

[flashpointgalaxy]

"Hey Lew, I'm gonna be a little held up at work tonight." "Oh it's okay, at least you called."

[flashpointgalaxy]

Some cops join the force because of the honor. They get to look like heros. The only way they want to go out is in the line of duty. They want to “die an honorable death.” When Constable Lewis Young knew that he was at the end of the line, he didn’t make a stereotypical heroic speech. No, he called his family. When asked if everything was okay, he didn’t break down and say he was going to die and didn’t want to. “Everything’s fine. I’m just at work.” Lewis didn’t call his girl for a final goodbye; instead, he made sure Spike knew that he wanted him to go out with Bridgett. He just wanted Spike to be happy in the end.

"It’s going to be okay."

[darkrainynightz]

Making people cry since 2009! #Flashpoint #SpikeScarlatti #LewisYoung #CryBaby!

[flashpointgalaxy]

:)

[flashpointgalaxy]

Haunting the Barn.

[flashpointgalaxy]

Lew and Spike