#India handicraft market

[expobazzar]

Which Indian handicraft is most in demand in the International market?

Discover the most sought-after Indian handicraft in the global market. From intricate textiles to ornate jewelry, explore the rich heritage and exquisite craftsmanship that make this particular Indian handicraft a highly coveted choice worldwide.

[determinate-negation]

“This raises the question: if industrial production is necessary to meet decent-living standards today, then perhaps capitalism—notwithstanding its negative impact on social indicators over the past five hundred years—is necessary to develop the industrial capacity to meet these higher-order goals. This has been the dominant assumption in development economics for the past half century. But it does not withstand empirical scrutiny. For the majority of the world, capitalism has historically constrained, rather than enabled, technological development—and this dynamic remains a major problem today.

It has long been recognized by liberals and Marxists alike that the rise of capitalism in the core economies was associated with rapid industrial expansion, on a scale with no precedent under feudalism or other precapitalist class structures. What is less widely understood is that this very same system produced the opposite effect in the periphery and semi-periphery. Indeed, the forced integration of peripheral regions into the capitalist world-system during the period circa 1492 to 1914 was characterized by widespread deindustrialization and agrarianization, with countries compelled to specialize in agricultural and other primary commodities, often under “pre-modern” and ostensibly “feudal” conditions.

In Eastern Europe, for instance, the number of people living in cities declined by almost one-third during the seventeenth century, as the region became an agrarian serf-economy exporting cheap grain and timber to Western Europe. At the same time, Spanish and Portuguese colonizers were transforming the American continents into suppliers of precious metals and agricultural goods, with urban manufacturing suppressed by the state. When the capitalist world-system expanded into Africa in the eighteenth and nineteenth centuries, imports of British cloth and steel destroyed Indigenous textile production and iron smelting, while Africans were instead made to specialize in palm oil, peanuts, and other cheap cash crops produced with enslaved labor. India—once the great manufacturing hub of the world—suffered a similar fate after colonization by Britain in 1757. By 1840, British colonizers boasted that they had “succeeded in converting India from a manufacturing country into a country exporting raw produce.” Much the same story unfolded in China after it was forced to open its domestic economy to capitalist trade during the British invasion of 1839–42. According to historians, the influx of European textiles, soap, and other manufactured goods “destroyed rural handicraft industries in the villages, causing unemployment and hardship for the Chinese peasantry.”

The great deindustrialization of the periphery was achieved in part through policy interventions by the core states, such as through the imposition of colonial prohibitions on manufacturing and through “unequal treaties,” which were intended to destroy industrial competition from Southern producers, establish captive markets for Western industrial output, and position Southern economies as providers of cheap labor and resources. But these dynamics were also reinforced by structural features of profit-oriented markets. Capitalists only employ new technologies to the extent that it is profitable for them to do so. This can present an obstacle to economic development if there is little demand for domestic industrial production (due to low incomes, foreign competition, etc.), or if the costs of innovation are high.

Capitalists in the Global North overcame these problems because the state intervened extensively in the economy by setting high tariffs, providing public subsidies, assuming the costs of research and development, and ensuring adequate consumer demand through government spending. But in the Global South, where state support for industry was foreclosed by centuries of formal and informal colonialism, it has been more profitable for capitalists to export cheap agricultural goods than to invest in high-technology manufacturing. The profitability of new technologies also depends on the cost of labor. In the North, where wages are comparatively high, capitalists have historically found it profitable to employ labor-saving technologies. But in the peripheral economies, where wages have been heavily compressed, it has often been cheaper to use labor-intensive production techniques than to pay for expensive machinery.

Of course, the global division of labor has changed since the late nineteenth century. Many of the leading industries of that time, including textiles, steel, and assembly line processes, have now been outsourced to low-wage peripheral economies like India and China, while the core states have moved to innovation activities, high-technology aerospace and biotech engineering, information technology, and capital-intensive agriculture. Yet still the basic problem remains. Under neoliberal globalization (structural adjustment programs and WTO rules), governments in the periphery are generally precluded from using tariffs, subsidies, and other forms of industrial policy to achieve meaningful development and economic sovereignty, while labor market deregulation and global labor arbitrage have kept wages extremely low. In this context, the drive to maximize profit leads Southern capitalists and foreign investors to pour resources into relatively low-technology export sectors, at the expense of more modern lines of industry.

Moreover, for those parts of the periphery that occupy the lowest rungs in global commodity chains, production continues to be organized along so-called pre-modern lines, even under the new division of labor. In the Congo, for instance, workers are sent into dangerous mineshafts without any modern safety equipment, tunneling deep into the ground with nothing but shovels, often coerced at gunpoint by U.S.-backed militias, so that Microsoft and Apple can secure cheap coltan for their electronics devices. Pre-modern production processes predicated on the “technology” of labor coercion are also found in the cocoa plantations of Ghana and Côte d’Ivoire, where enslaved children labor in brutal conditions for corporations like Cadbury, or Colombia’s banana export sector, where a hyper-exploited peasantry is kept in line by a regime of rural terror and extrajudicial killings overseen by private death squads.

Uneven global development, including the endurance of ostensibly “feudal” relations of production, is not inevitable. It is an effect of capitalist dynamics. Capitalists in the periphery find it more profitable to employ cheap labor subject to conditions of slavery or other forms of coercion than they do to invest in modern industry.”

Capitalism, Global Poverty, and the Case for Democratic Socialism by Jason Hickle and Dylan Sullivan

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Top Must-Visit Destinations in India for an Unforgettable Journey

India is a land of culture, beauty, and heritage - one of the most diverse travel destinations in the world. It has everything from the majestic Himalayas to the serene beaches of Kerala. Here is a review of some of the most recommended places to visit in India to help you plan your trip. And to make your journey utterly hassle-free, book from India's best travel agency or consult a few of the best travel agents in town for some expert local support and crafted travel plans.

Agra – the City of the Eternal Taj Mahal: One is undoubtedly reminded of Agra, India-the one iconic place in India-home to the majestic Taj Mahal, one of the world's most beautiful marble mausoleums, which the great Emperor Shah Jahan constructed in memory of his beloved wife, and among the Seven Wonders of the World. Of course, Agra Fort and Fatehpur Sikri must also be seen. And they are two UNESCO World Heritage sites where one is reminded of the beauty of Mughal architecture.

Jaipur: The Pink City of Royal Splendor: Jaipur is the capital of Rajasthan. It gives India a glimpse of its glorious past. The city is popularly known for its palaces and the forts, particularly Amber Fort, City Palace, and Hawa Mahal. This city has been termed as the "Pink City." Treasure houses are found in the markets here for the shoppers in handicrafts, jewelry, and all kinds of clothing. Jaipur is one of the destinations in the famous Golden Triangle of India, which every top company in India's travel scene covers.

Kerala – God's Own Country: Kerala is a place of peace for those seeking solace. Alleppey has the most beautiful backwaters, while Munnar has the most gorgeous tea plantations. The place is rich in Ayurvedic wellness retreats and natural beauty. One of the experiences here is a cruise on a houseboat through the backwaters. This experience can be well enjoyed with the help of local travel agents, who can provide itineraries according to the person's needs.

Varanasi – The Spiritual Capital of India: Varanasi is more than two thousand years old-a city of spiritual depth as well as one of the oldest continuously inhabited cities on earth. This holy place, situated on the river Ganges, has borne witness to one of the greatest pilgrimages for Hinduism. In the evenings, the Ganga Aarti will leave a traveler in a trance; old temples, narrow lanes and sacred rituals make this the must-visit destination of all those who seek India's spiritual essence.

Goa – Beaches and Beyond: Goa is known for its golden beaches, lively nightlife, and unique Portuguese influence. It is a dream destination for travelers who are seeking a relaxing beach getaway. The state offers something for everyone: bustling markets, water sports, and old churches. The best travel agents in Kolkata can guide you to the hidden treasures and lesser-known beaches for you to enjoy your experience to the fullest in Goa.

Conclusion: This includes varied landscapes, historical sites, and cultural experiences for any tourist in India. Whether adventure in the Himalayas, spiritual growth in Varanasi, or a beach vacation in Goa, there is always something for a traveler to choose from in India. For a hassle-free and memorable journey, booking with a top travel company in India or partnering with the best travel agents in Kolkata can provide expert guidance and ensure you make the most of your Indian odyssey.

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Nature Park Mohal Tourist Spot in Kullu ,Himachal Pradesh

Nature Park Mohal, located in the scenic Kullu district of Himachal Pradesh, is a delightful retreat for nature enthusiasts. This beautiful park offers lush greenery, vibrant flowers, and stunning views of the surrounding mountains. Once a landfill, it has been transformed into a peaceful sanctuary through the efforts of the local community. If you’re looking for offbeat places near Nature Park Mohal, this park is perfect for relaxing walks and enjoying the fresh air, making it an ideal spot for travelers seeking tranquility.

Nearby, you can visit the charming town of Kullu, known for its rich culture and breathtaking landscapes. Kullu offers various attractions, including beautiful temples and traditional markets where you can shop for local handicrafts. Another exciting option is the picturesque village of Kasol, famous for its scenic hiking trails and vibrant atmosphere. This area features many places to visit near Nature Park Mohal, allowing you to immerse yourself in the unique culture and natural beauty of Himachal Pradesh.

Additionally, don't miss the chance to explore Manali, a popular hill station just a short drive away. Manali is famous for its stunning landscapes, adventure sports, and cozy cafes. You can enjoy activities like trekking, paragliding, and river rafting. The beautiful surroundings make it a perfect spot for travel photography. These nearby attractions will enrich your visit to Nature Park Mohal, providing a wonderful blend of nature, culture, and adventure in this incredible region of India.

[houseofullassa]

What are some recommended itineraries for Ayodhya tours?

Exploring the sacred city of Ayodhya, steeped in the echoes of ancient epics and the footsteps of gods, offers a journey back in time to the heart of India's mythological heritage. This guide presents a meticulously planned three-day itinerary designed to help travelers immerse themselves in the spiritual and historical grandeur of Ayodhya, the revered birthplace of Lord Shri Ram  Ayodhya Tour Packages.

Day 1: Arrival and Exploration

- Morning:

   - Arrival in Ayodhya: Start your journey by checking into your hotel and freshening up for a day full of exploration.

   - Visit Ram Janmabhoomi Temple: Your first stop is the Ram Janmabhoomi Temple, a site of immense historical and religious significance, believed to mark the birthplace of Lord Rama Ayodhya Tour Packages.

- Afternoon:

   - Hanuman Garhi: After a local vegetarian lunch, head to Hanuman Garhi, a fortress-like temple dedicated to Lord Hanuman, known for its panoramic views and spiritual aura.

   - Kanak Bhawan and Dashrath Mahal: Next, explore Kanak Bhawan, adored for its stunning architecture and peaceful atmosphere, and visit the historical Dashrath Mahal.

- Evening:

   - Saryu River Aarti: Experience the divine evening aarti at the Saryu River—a ceremony that fills the atmosphere with spiritual fervor Ayodhya Tour Packages.

   - Local Market Visit: Conclude your day with a stroll through the vibrant Lata Mangeshkar Chowk and Naya Ghat markets, perfect for picking up souvenirs and local handicrafts.

Day 2: Cultural and Historical Sites

- Morning:

   - Tulsi Smarak Bhawan: After breakfast, visit Tulsi Smarak Bhawan, dedicated to poet Tulsidas, author of the Ramcharitmanas, offering insights into his life and works Ayodhya Tour Packages.

- Mid-Morning:

   - Nageshwarnath Temple: Continue to the Nageshwarnath Temple, known for its ancient origins and cultural significance Ayodhya Tour Packages.

   - Guptar Ghat: Enjoy serene views and activities like boating and camel rides at Guptar Ghat.

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Exploring McLeod Ganj: The Heart of Tibetan Culture in India

Nestled in the picturesque Dhauladhar range of the Himalayas, McLeod Ganj is a charming hill station in the Indian state of Himachal Pradesh. Known as "Little Lhasa" due to its large Tibetan population and being the residence of His Holiness the 14th Dalai Lama, this quaint town is a blend of Tibetan and Indian cultures. With its serene monasteries, vibrant bazaars, and breathtaking landscapes, McLeod Ganj offers a unique experience for every traveler. Here’s a comprehensive guide to exploring McLeod Ganj from Delhi.

Getting to McLeod Ganj

McLeod Ganj is well connected by road, rail, and air. The nearest airport is Kangra Airport, about 20 kilometers away. From there, you can hire a taxi or take a bus to reach McLeod Ganj. The nearest railway station is Pathankot, about 90 kilometers away, and regular buses and taxis are available from there. If you prefer a road trip, McLeod Ganj is well connected by a network of highways from major cities like Delhi and Chandigarh.

Best Time to Visit

The best time to visit McLeod Ganj is from March to June and September to November. During these months, the weather is pleasant and perfect for sightseeing and outdoor activities. The monsoon season (July to August) sees heavy rainfall, which might hamper travel plans, while winters (December to February) can be quite cold, with occasional snowfall.

Top Attractions in McLeod Ganj

Tsuglagkhang Complex

The Tsuglagkhang Complex is the official residence of the Dalai Lama. It houses the Namgyal Monastery, Tibet Museum, and the main temple. The complex is a spiritual center and a must-visit for those seeking peace and enlightenment.

Bhagsunag Waterfall

Located about 2 kilometers from McLeod Ganj, the Bhagsunag Waterfall is a popular spot for nature lovers. The cascading waters and surrounding lush greenery provide a perfect backdrop for photography and picnics.

Dal Lake

This small yet serene lake is surrounded by deodar trees and offers a peaceful retreat from the hustle and bustle of town life. A stroll around the lake or a paddleboat ride can be very refreshing.

Triund Trek

The Triund Trek is a must-do for adventure enthusiasts. This moderately challenging trek offers stunning views of the Dhauladhar range and the Kangra valley. The trek can be completed in a day, but many prefer to camp overnight to enjoy the starry skies.

Namgyal Monastery

As the personal monastery of the Dalai Lama, Namgyal Monastery is a spiritual haven. Visitors can observe monks in prayer, participate in meditation sessions, and soak in the tranquil atmosphere.

Tibetan Culture and Cuisine

McLeod Ganj is a melting pot of Tibetan culture. The bustling markets are filled with Tibetan handicrafts, thangka paintings, and traditional jewelry. Don’t miss the chance to savor Tibetan cuisine at the local eateries. Momos (dumplings), thukpa (noodle soup), and butter tea are some of the must-try dishes. Nick’s Italian Kitchen and Tibet Kitchen are popular spots offering a mix of Tibetan and international cuisines.

Accommodation

McLeod Ganj offers a range of accommodation options to suit every budget. From luxury hotels like Fortune Park Moksha to budget-friendly guesthouses and homestays, there’s something for everyone. Consider staying at a Tibetan-run guesthouse for a more authentic experience.

Yoga and Meditation Retreats

For those looking to rejuvenate their mind and body, McLeod Ganj is home to several yoga and meditation centers. Tushita Meditation Centre offers courses in Buddhist meditation, while the Himalayan Iyengar Yoga Centre provides yoga classes and workshops. These retreats offer a serene environment for self-discovery and relaxation.

Volunteering Opportunities

McLeod Ganj is also a hub for volunteer activities. Several NGOs and organizations offer opportunities to teach English, work in healthcare, or assist with community development projects. Volunteering is a great way to give back to the community and immerse yourself in local culture.

Shopping in McLeod Ganj

The main market in McLeod Ganj is a shopper’s paradise. From Tibetan artifacts and souvenirs to books on Buddhism and spiritualism, there’s plenty to explore. The Tibetan Mini Market and Kotwali Bazaar are popular spots to pick up unique items. Don’t forget to bargain to get the best deals.

Sustainable Travel Tips

Respect Local Customs: Always be respectful of local customs and traditions, especially when visiting monasteries and religious sites.

Reduce Plastic Use: Carry a reusable water bottle and avoid single-use plastics to help keep the environment clean.

Support Local Businesses: Shop and dine at local businesses to support the community and get an authentic experience.

Leave No Trace: Follow the principle of leaving no trace by cleaning up after yourself and not disturbing the natural habitat.

Conclusion

McLeod Ganj is a destination that offers a perfect blend of spirituality, culture, and natural beauty. Whether you’re seeking adventure, tranquility, or a cultural immersion, this charming hill station has something for everyone. Plan your visit to McLeod Ganj and embark on a journey of discovery and peace.

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Top Places to Visit in Dehradun in Two Days

Dehradun, nestled in the foothills of the Himalayas, offers a perfect blend of natural beauty and cultural heritage, ideal for a two-day visit. Start your trip with a visit to the Robber's Cave, a river cave surrounded by majestic hills. This natural formation, with its cascading waterfall and cool streams, provides a refreshing experience. Nearby, the Sahastradhara, It is known for its therapeutic sulphur springs, it offers a serene ambiance perfect for relaxation and rejuvenation.

On the second day, explore the historical aspect of Dehradun by visiting the Forest Research Institute. The grand colonial-era architecture and sprawling green campus make it a must-see. You can also explore the museum within the institute, which showcases a rich collection of forestry artifacts and information. For convenient travel, consider utilizing Car Rental Haridwar services to get around the city. Close by, the Mindrolling Monastery, one of the largest Buddhist centers in India, offers a tranquil environment with beautiful gardens, a large stupa, and impressive wall paintings.

Finally, don’t miss the bustling Paltan Bazaar for a taste of local life. This vibrant market is perfect for picking up souvenirs, local handicrafts, and savoring Dehradun’s street food. The Clock Tower nearby, a prominent landmark, adds a historical touch to your shopping experience. Conclude your trip with a visit to Tapkeshwar Temple, It is located in a natural cave by a rivulet, offering a serene and spiritual end to your Dehradun adventure.

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Best Golden Triangle Tours - Delhi - Agra - Jaipur

Best Golden Triangle Tour Package with Tiger Safari- Ranthambhore

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Golden Triangle with Ranthambhore, India

Overview

Best Golden Triangle Tour Package,: Take a sightseeing tour of Delhi, Agra & Jaipur, together called the Golden Triangle, and get an incredible wildlife experience at Ranthambore National Park, with our 07 Nights/08 Days Best Golden Triangle Tour Package with Ranthambore National Park.

Your tour begins in Delhi where you will be received by our representative. Proceed with a Delhi City Tour, which covers Humayun’s Tomb, India Gate, Raj Ghat & Shanti Vana. Reach Jaipur by car & visit its famous tourist places like Amer Fort, Jantar Mantar & Maharaja’s City Palace.

Reach Ranthambore from Jaipur via a car drive. Enjoy morning & afternoon wildlife safaris in a 06 seater shared open jeep with an expert guide & driver. Spot the Royal Bengal Tiger & other wild animals in their natural habitat.

From there, head to Agra, where you will visit the magnificent Fatehpur Sikri, Taj Mahal & shop in its bustling markets, famous for their marbles, spices, handicrafts & glassware, among other things.

During this tour of Best Golden Triangle Tour Package, you will enjoy a stay at the best hotels in Delhi, Jaipur & Agra, and have the memorable experience of staying in a wildlife resort at Ranthambore, in the middle of nature. Get the smoothest transfers & meals & transport, and have a great time!

Itinerary  : Best Golden Triangle Tour Package

Day 01

Arrival Delhi

Other Benefits (On Arrival)

Breakfast

Transfers

Stay Included

On your arrival at Delhi International Airport you will be welcomed by our representative, you can find him easily as he will be there at the arrival lounge holding a Placard of your name. After meet & greet transfer to your pre booked hotel. Overnight stay in Delhi.

Day 02

Delhi City Tour : Best Golden Triangle Tour Package

Delhi City Tour

Morning at leisure, After breakfast around 09:00 AM start your city tour of Delhi with an exclusive car & expert English speaking guide, you also can opt for your preferred language guide by prior information or at the time of booking the tour. On first half day Visit Raj Ghat and Shanti Vana, drive past Red Fort and Chandni Chowk. Afternoon the second half of the day visit Qutub Minar built by Qutub-ud-Din Aibek in 1199, Humayun’s Tomb, India Gate (War Memorial Arch ), Lakshminarayan Temple – a modern Hindu Temple. Also drive past President’s House, Parliament House, and Government Secretariat Buildings & Connaught Place. Evening visit shopping centres in Delhi. Overnight stay in Delhi. Best Golden Triangle Tour Package

Meals: Breakfast

Activities: Delhi City Tour

Note: On Monday a few monuments are only closed viz Red Fort, Akshardham Temple and Lotus Temple etc. So you would be able to see many places even though on Mondays.

Day 03

Delhi – Jaipur (By Car)

Visit to Local Market of Jaipur

Morning at leisure after breakfast Drive to Agra. On arrival at Jaipur check-in to the hotel. Afternoon explore local market of Jaipur, enjoy shopping at Jaipur Market, Jaipur is better known for its royalty and the wonderful monuments but there are list of endless things that make it a must visit shopping destination. Evening Return to your hotel for a comfortable overnight stay.

Activities: Visit to Local Market of Jaipur

Meals: Breakfast

Day 04

Jaipur

Jaipur City Tour

Elephant ride at Amer Fort

Morning an early breakfast visit Amber Fort. Start early at 8 am from Amer Fort as the elephant rides ends at 11 am. By doing so, you not miss out on elephant ride. Amber Fort was the ancient capital of the State. Visit the Sheesh Mahal or the Hall of Victory glittering with mirrors. Ascend the Fort on Elephant back. Afternoon tour of Jaipur. Jaipur – the capital of Rajasthan was given a colour coat of pink a century ago in honour of a visiting Prince and ever since, it has retained this colour. Built by Maharaja Jai Singh, the notable astronomer, this city is 260 years old. Visit Maharaja’s City Palace, Jantar Mantar features the world’s largest stone sundial & Ram Niwas Gardens. Drive past Hawa Mahal & through the pink rose residential & business areas. Overnight stay at the hotel in Jaipur.

Activities: Jaipur City Tour, Elephant ride at Amer Fort.

Meals: Breakfast

Day 05

Jaipur – Ranthambore (By Car)

Jeep Safari

Morning at leisure, after breakfast straight drive to Ranthambore National Park. Arrive Ranthambore & Check-in to the Wildlife resort. After lunch get ready to board afternoon jeep safari vehicle, Safari will be with 06 seater shared open jeep with expert naturalist & Driver who are well aware of all proximities of the national park to provide you best wildlife safari experience. 03 hrs to witness wildlife. After finishing safari return to resort, enjoy your evening at the resort with Rajasthani folk music & dance arranged by resort management on every alternate evening. Dinner & Overnight stay at the wildlife resort.

Activities: Afternoon jeep safari.

Meals: Breakfast, Lunch & Dinner

Day 06

Ranthambore National Park

Jeep Safari

Morning self-service at you room for tea / coffee & get ready to board morning jeep safari vehicle, After finishing AM safari return to resort, breakfast & free time for leisure, relax or to enjoy resort activities like swimming pool, indoor outdoor games etc. Ranthambore is one of the finest tiger reserves of India and considered the best place to spot a tiger in his own natural habitat. The park is also popular with the wildlife photographers. After Lunch Afternoon jeep safari for the national park, Enjoy your evening at the resort with Rajasthani folk music & dance arranged by resort management on every alternate evening. Dinner & Overnight stay at the wildlife resort.

Activities: Morning & Afternoon jeep safari.

Meals: Breakfast, Lunch & Dinner

Day 07

Ranthambore – Agra (By Car)

Visit to Local Market of Agra & Fatehpur Sikri

Morning at leisure after breakfast Drive to Agra. En-route stop to visit Fatehpur Sikri. Visit the Palace with the majestic Buland Darwaza built in 1576. Visit the pious place – the tomb of Salim Chishti, which is known for fulfilling wishes of its devotees. This city has palaces built in red sand stone and is a site that shows perfect amalgamation of Indo Islamic architecture and culture. On arrival at Agra check-in to the hotel. Evening visit to Local market of Agra, Agra is one of the best places in India for shopping particularly, handicrafts and souvenirs of Agra are very popular, clothing, jewelry, fabrics, shoes, marble, spices, handicrafts, glassware, and leather products are the available things to buy in Agra. Return to your hotel for a comfortable overnight stay.

Activities: Visit to Local Market of Agra & Fatehpur Sikri

Meals: Breakfast

Day 08

Agra – Delhi – Departure (By Car)

Visit to Taj Mahal & Agra Fort

Morning at Sunrise visit the extravagant monument Taj Mahal. Taj Mahal, entitled as one of Seven Wonders of the World, is a must visit to witness the masterpieces of Indian architecture. The Taj Mahal is one of the most impressive buildings in the world and it is rightfully famous. There is a reason that everyone has heard of it and everyone should visit it. After breakfast visit the Magnificent Agra Fort. Later Drive back to Delhi, on arrival in Delhi in time transfer to Airport to board the flight for home country.

Meals: Breakfast

Activities: Visit to Taj Mahal & Agra Fort.

Note: Taj Mahal remain close for visitors on every Friday.

[mansipatel5]

Exploring the Treasures of Bhuj; Discovering the Vibrant District of Kutch

Located in the westernmost region of India, Gujarat is a state that seamlessly combines the best of tradition and modernity. Bhuj, the capital of Kutch district exemplifies this blend. Beyond its importance, Bhuj presents a vibrant tapestry of experiences. From discovering architecture, to indulging in local delicacies and immersing oneself in the genuine warmth of traditional Kutchi hospitality there's something, for everyone.

History and Heritage:

Bhuj boasts a rich history that unfolds through its historical sites and architectural wonders. The iconic Aina Mahal, or "Hall of Mirrors," is a must-visit. Built-in the 18th century, this palace is a marvel of Indo-European architecture, adorned with intricate mirror work, beautiful paintings, and a stunning Durbar Hall. The Prag Mahal, adjacent to the Aina Mahal, is another architectural gem with its Italian Gothic influences. A stroll through the narrow lanes of Bhuj reveals centuries-old buildings, each narrating tales of the region's cultural heritage.

Gujarat:

If you're looking for an experience staying at home, Gujarat offers a special chance to fully engage yourself in the local lifestyle. It doesn't matter if you're traveling alone with a partner or as a family selecting a homestay can be a way to connect with the culture and traditions of the area. The friendly and welcoming nature of Gujarati families ensures that your stay will be unforgettable allowing you to enjoy delicacies and have conversations that offer insights, into the local way of life.

Homestays in Bhuj:

Bhuj, being a hub of culture and history, offers a range of homestay options that cater to different preferences. From traditional homes with courtyards exuding a rustic charm to modern setups with all the amenities, there's something for everyone. A walk through the narrow lanes of Bhuj may lead you to charming homestays tucked away from bustling city life, providing a serene escape while still being close to the main attractions.

Traditional Kutchh Courtyard Homestay:

For an authentic experience that reflects the essence of Kutchi culture, consider staying in a Kutchh Courtyard. These homestays often feature traditional architecture, with courtyards adorned with vibrant textiles and intricate artwork. Guests can enjoy the luxury of a personalized touch, experiencing the warmth of the hosts and participating in activities that showcase the region's traditional crafts and customs.

Local Cuisine:

No visit to Bhuj is complete without indulging in its delectable cuisine. From the famous Kutchi Dabeli, a spicy and flavorful street food, to the sumptuous Thali meals that showcase a variety of regional dishes, the local culinary scene is a true delight for food enthusiasts. Homestays often serve traditional Gujarati meals, allowing guests to savor authentic flavors prepared with love and care.

Exploring the Great Rann of Kutch:

The Great Rann of Kutch, a vast expanse of white salt desert, is a short drive from Bhuj and a must-visit destination. The stark beauty of the salt flats against the clear blue sky is a sight to behold, especially during the annual Rann Utsav when the desert comes alive with cultural performances, traditional crafts, and a festive atmosphere. Staying in Bhuj allows easy access to this natural wonder and the opportunity to witness the unique nomadic life of the local communities.

Arts and Crafts: Bhuj is a haven for art and craft enthusiasts. The region is renowned for its skilled artisans who create exquisite handcrafted items, including intricately embroidered textiles, vibrant Kutchi handicrafts, and beautiful silver jewelry. Visitors can explore local markets and workshops to witness the craftsmanship firsthand and even purchase souvenirs to take home a piece of Kutchh Courtyard Homestay's artistic legacy.

To sum up, Bhuj provides an enriching experience that extends beyond its importance. From discovering marvels to indulging in local delicacies and immersing yourself in the welcoming traditional Kutchi hospitality visiting Bhuj guarantees an unforgettable adventure. You might want to consider staying at a homestay to add a touch to your accommodation and make sure not to overlook the opportunity to uncover the treasures of Kutch's vibrant district.

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Golden Triangle Tour 7 Days | Book Delhi Agra Jaipur Tour for 7 Days

Overview: Golden Triangle Tour 7 Days

The Golden Triangle Tour is a popular itinerary in India that covers Delhi, Agra, and Jaipur. In a 7-day tour, you can explore iconic landmarks such as the Taj Mahal, Qutub Minar, Amber Fort, and experience the rich cultural heritage of each city. The extra day allows for a more relaxed and immersive experience, giving you ample time to soak in the history, architecture, and local flavors of the region.

Certainly! The Golden Triangle Tour is named after the triangular shape formed by the cities of Delhi, Agra, and Jaipur. It is one of the most sought-after tourist routes in India, offering a perfect blend of history, culture, and architectural wonders.

In a 7-day tour, you can start your journey in Delhi, the capital city of India. Delhi is known for its contrasting blend of old and new, with iconic landmarks such as the Red Fort, Jama Masjid, Humayun's Tomb, and the modern marvel of Akshardham Temple. You can explore bustling markets like Chandni Chowk and indulge in the diverse culinary delights the city has to offer.

From Delhi, you will proceed to Agra, home to the magnificent Taj Mahal, one of the Seven Wonders of the World. This white marble mausoleum is a UNESCO World Heritage site and a symbol of love. You can spend ample time exploring the Taj Mahal, as well as other notable attractions like Agra Fort and Itmad-ud-Daulah's Tomb.

Next, you will head to Jaipur, the vibrant capital of Rajasthan. Known as the "Pink City," Jaipur is famous for its stunning forts, palaces, and colorful markets. You can visit the majestic Amber Fort, take a photo stop at the Hawa Mahal (Palace of Winds), explore the City Palace, and immerse yourself in the local culture at the bustling bazaars of Jaipur.

Throughout the tour, you will have the opportunity to witness the rich cultural heritage of India, interact with friendly locals, savor delicious cuisine, and shop for handicrafts, textiles, and jewelry.

A 7-day Golden Triangle Tour allows for a more relaxed pace, giving you ample time to explore each city and soak in the unique experiences they offer. It is a perfect way to experience the essence of India's history, architecture, and vibrant culture.

Contact for Booking

Phone/ Whatsapp -  +91 93018 24336

Email - hello@indiatripo.com

Website- www.indiatripo.com

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[maharashtratourntravel]

Mumbai Darshan

Mumbai Darshan: Exploring the City of Dreams

Mumbai, often referred to as the City of Dreams, is a vibrant metropolis that never fails to captivate its visitors. With its rich history, bustling streets, and iconic landmarks, this city offers a plethora of experiences for those looking to soak in its charm. And what better way to explore this city than by embarking on a Mumbai Darshan tour?

Mumbai Darshan is an iconic tour that allows you to witness the essence of this city, its diverse culture, and its architectural marvels. And while there are several options available to explore Mumbai, booking a Mumbai Darshan taxi is considered the ideal and best option. This enables you to enjoy door-to-door pick-up and drop service, taking away the hassle of navigating through the city on your own.

One of the advantages of opting for a Mumbai Darshan taxi is the flexibility it offers. Whether you are traveling alone, with your family, or even in large groups, there are a range of vehicles available to cater to your needs. From small hatchbacks for individual travelers to sedans and SUVs for small groups, Mumbai Darshan taxis have got you covered. For those traveling in bigger groups, there are also options like tempo travelers and buses, ensuring that everyone can enjoy their Mumbai Darshan comfortably.

Embarking on a Mumbai Darshan tour offers a multitude of attractions to explore. One of the must-visit places is the Gateway of India, a historical monument and an iconic symbol of the city. Situated along the Arabian Sea, it offers a breathtaking view of the sea and the magnificent Taj Mahal Palace Hotel. Another landmark that should not be missed is the Marine Drive, a scenic stretch of road that hugs the coastline. Known as the Queen's Necklace, it offers a mesmerizing view of the city's skyline, especially during sunset.

Another highlight of Mumbai Darshan is visiting the famous film studios like Film City and Bollywood Parks. Mumbai, often considered the heart of the Indian film industry, is where dreams are made and movies come to life. Here, you can witness the behind-the-scenes action of how movies are made and even get a chance to meet some of your favorite Bollywood stars.

For those interested in history and culture, a visit to the Elephanta Caves is a must. Located on an island just off the coast of Mumbai, these ancient caves house intricately carved sculptures and rock-cut temples that date back to the 5th and 6th centuries. It is a UNESCO World Heritage Site and offers a glimpse into the rich cultural heritage of the region.

No Mumbai Darshan tour would be complete without exploring the local markets and trying out the street food. From the bustling Crawford Market to the vibrant Colaba Causeway, these markets offer a plethora of shopping options ranging from clothing and accessories to antiques and handicrafts. And when it comes to food, Mumbai is a food lover's paradise. From the lip-smacking vada pav and pav bhaji to the delectable seafood at the famous Juhu Beach, the city's street food scene never disappoints

In conclusion, Mumbai Darshan offers a unique opportunity to explore the enchanting city of dreams. With the convenience of a Mumbai Darshan taxi, you can immerse yourself in the vibrant culture, architectural wonders, and culinary delights that this city has to offer. So, if you're looking to experience the true essence of Mumbai, book your Mumbai Darshan tour today and embark on a journey that will leave you with memories to cherish for a lifetime.

[expobazzar]

Indian Handicrafts in USA and Global Markets : Rising Demand

Learn more about Indian handicrafts and which ones are most sought-after on the global market. India provides a wide variety of exquisite and one-of-a-kind goods because of its extensive tradition of traditional crafts, which range from stunning fabrics and intricate needlework to elaborate pottery and woodwork. Find out what makes the best handicrafts so popular and why they are so in demand from shoppers around the world.

[sofia-the-traveller]

Things to do in Mumbai

Mumbai activities that consider the city’s extensive history, eclectic culture, mouthwatering cuisine, and well-known landmarks. This improved tour provides a more thorough look at this vibrant city:

Mumbai, often known as Bombay, is the financial and entertainment center of India. It is a city that is continually busy. Here, tradition, culture, and modernity all coexist to give visitors an extraordinary and one-of-a-kind experience. One of your first destinations should be the magnificent Gateway of India, a symbol of Mumbai’s past and a well-liked expedition starting point. Some of the best specimens of Victorian Gothic architecture can be found in the surrounding historic Chhatrapati Shivaji Maharaj Terminus, a UNESCO World Heritage site.

The museums in Mumbai maintain its cultural heritage. Visit the Chhatrapati Shivaji Maharaj Vastu Sangrahalaya to discover how art and history are entwined and the Dr. Bhau Daji Lad Institute to learn about the history of the city.

There is a sensory explosion of sights, sounds, and smells in Mumbai’s crowded markets. The well-known retail district Colaba Causeway is where you can find a wide selection of apparel, jewelry, handicrafts, and souvenirs. Contrarily, Crawford Market is a bustling center for locally grown foods, spices, and other pleasures. While visiting these marketplaces, don’t forget to try some of Mumbai’s renowned street cuisine. The city’s street food culture is a gastronomic journey all on its own with dishes like the hot vada pav, delicious pav bhaji, and tangy bhel puri.

To get a taste of Mumbai’s diversity, visit Dharavi, one of Asia’s largest slums, where you can take a guided tour and hear about the resilience and creativity of its residents. This in-depth encounter will put your prejudices to the test, and you’ll leave with a newfound respect for the feeling of community in the area.

Take a stroll down Marine Drive, often known as the Queen’s Necklace due to its brilliant nighttime lights, to fully experience Mumbai’s coastal allure. Because of the spectacular views of the Arabian Sea at sunset, both locals and tourists love this promenade.

Get out of the congested city streets and explore the mysterious Elephanta Caves. From Mumbai, you can immediately take a ferry to Elephanta Island, where you can explore historic rock-cut tunnels decorated with incredible sculptures and carvings, including the well-known Trimurti sculpture.

The old and the contemporary coexist in Mumbai, a city of contrasts. Although it is a thriving metropolis, it values its spiritual past. Mumbai’s religious diversity is honored by the majestic mosque known as Haji Ali Dargah, which is located on an island in the Arabian Sea and offers a calm sanctuary from the activity of the city. An additional sacred place and a representation of the city’s devotion is the Siddhivinayak Temple, which is devoted to Lord Ganesha.

Consider taking a day excursion to Sanjay Gandhi National Park, a huge oasis in the middle of the urban jungle, if you’re looking for a closer connection with nature. Hike through the area’s lush vegetation, take in the Kanheri Caves’ old Buddhist sculptures, and maybe you’ll even spot some local species like deer and leopards.

As soon as the sun goes down, Mumbai’s thriving nightlife bursts to life. Among other fun locations, rooftop bars and live music venues provide views of the Arabian Sea. If you really want to comprehend Mumbai, go see a Bollywood film in one of its best theaters. You’ll get a taste of the glamour and drama of Mumbai’s Bollywood thanks to this cultural encounter.

Mumbai’s inhabitants also referred to as Mumbaikars, are a testament to the city’s tenacity in a context defined by its frenetic speed and ambition. Mumbai is more than just a tourist destination because of the people’s tenacity, kindness, and feeling of community; it is an encounter that will have a lasting effect on your heart and spirit. Mumbai offers a fascinating voyage full of discoveries and activities, whether you want to experience the city’s vibrant energy or go sightseeing and eat street food.

Conclusion

In Mumbai, every street has a distinct history to share, every turn is an exhilarating journey, and every encounter with a local is precious. Mumbai is a lovely, energetic city. For travelers seeking an exciting and engaging experience, this city is a must-visit destination because it has many facets and embodies India’s past, present, and future. Whether you’re exploring iconic landmarks like the Gateway of India or savoring the vibrant street food scene, every moment in Mumbai is enriched by the city’s vibrant spirit. When it’s time to rest and recharge, the Empresa Hotel comfortable and convenient haven amidst the bustling streets, ensuring your stay in this dynamic city is both memorable and enjoyable. The hotel is marveled with immaculate rooms, exquisite dining halls, rooftop lounges, banquet halls, and a myriad of other best-in-class facilities. It is located in the midst of Lokhandwala which is full of energy fun shopping and food.

[dehraduncabservice]

Exploring Dehradun: Hop on a Cab and Let the Adventure Begin!

Are you ready to embark on an exciting journey through the enchanting city of Dehradun? Look no further than Dehradun Cab Service to make your exploration hassle-free and enjoyable. With their reliable and convenient cab services, you can sit back, relax, and let the adventure begin!

Dehradun, nestled in the picturesque Doon Valley, offers a perfect blend of natural beauty, historical landmarks, and vibrant culture. Whether you're a nature enthusiast, history buff, or simply seeking a peaceful getaway, this city has something for everyone.

Once you book a cab with Dehradun Cab Service, you can start your day by visiting the iconic Robber's Cave. This natural limestone cave, also known as Gucchupani, is a hidden gem that will leave you awe-struck. Take a leisurely stroll through the cool waters flowing inside the cave, and don't forget to capture some Instagram-worthy pictures!

Next on your itinerary should be the famous Mindrolling Monastery, a significant Buddhist center in India. Marvel at the intricate architecture, peaceful ambiance, and the grandeur of the Great Stupa. Take a moment to soak in the spiritual vibes and find inner peace amidst the chaos of everyday life.

Dehradun is also home to the renowned Forest Research Institute, a must-visit for nature lovers and architecture enthusiasts alike. Explore the sprawling campus, adorned with colonial-style buildings and lush greenery. The museum inside the institute showcases a fascinating collection of forestry artifacts and exhibits, providing insights into the world of forestry and wildlife conservation.

For a taste of local culture, make your way to Paltan Bazaar, the heart of Dehradun. This bustling market offers a wide range of traditional handicrafts, clothing, and delectable street food. Indulge in some lip-smacking momos, chaat, and local delicacies to satisfy your taste buds.

To end your day on a high note, head to the iconic Clock Tower, a landmark that stands tall in the heart of the city. As the sun sets, the tower illuminates, creating a mesmerizing sight. Sit on one of the benches nearby, soak in the lively atmosphere, and watch as the city comes alive with vibrant colors and bustling energy.

With Dehradun Cab Service, you can explore all these attractions and more at your own pace, without worrying about transportation or parking hassles. Their friendly and experienced drivers will ensure a comfortable and safe journey throughout your adventure.

So, what are you waiting for? Book a cab with Dehradun Cab Service and get ready to immerse yourself in the beauty and charm of Dehradun. Let the cab be your companion as you create unforgettable memories and discover the hidden treasures of this enchanting city. Happy exploring!

[clearholidaysindia]

Krishna Dham Sujanpur Tourist Spot in Hamirpur, Himachal Pradesh

Krishna Dham Sujanpur is a beautiful temple located in the Hamirpur district of Himachal Pradesh, India. This serene place is dedicated to Lord Krishna and is known for its unique idol, which holds a flute facing the opposite direction. Visitors are often captivated by this extraordinary sight. The temple has a rich history filled with fascinating stories, making it one of the offbeat places near Krishna Dham Sujanpur that travelers should explore. If you're looking for a peaceful and spiritual experience, this temple is a must-visit destination.

Nearby, there are several other interesting places to explore. Just a short distance from Krishna Dham Sujanpur, you can find the beautiful Sujanpur Fort. This historic fort offers stunning views of the surrounding landscape and is perfect for those who enjoy history and nature. You can also visit the local market to shop for traditional handicrafts and enjoy delicious local cuisine. These places to visit near Krishna Dham Sujanpur provide a wonderful blend of culture and nature.

Another exciting spot to check out is the beautiful Khadur Sahib Gurudwara, located nearby. This Gurudwara is an important religious site and is known for its peaceful ambiance. Visitors can enjoy the tranquility and learn about the Sikh culture. If you're looking for a place to relax and reflect, this is an ideal spot. With these attractions, your visit to Krishna Dham Sujanpur can be both enriching and enjoyable, offering a perfect blend of spirituality and adventure.

[everythingkashmir]

Escaping the Matrix

The reality is an illusion

By Faisul Yaseen

‘Khan News Agency’ just outside the Lambert Lane on the Residency Road in Srinagar, the summer capital of Jammu and Kashmir, used to employ seven persons. Today, Hilal Ahmad is the only one running the show.

“The customer flow used to be such that none of us could take a breather during the day,” Ahmad says. “Today, I sit idle, waiting all day for the customers to turn up.”

His business of selling newspapers, magazines, and other periodicals, has been hit with the growth of e-commerce in Kashmir.

“e-commerce is doing much more damage to small-time shopkeepers than the violence of three decades in Kashmir,” he says.

As the e-commerce industry is growing in Kashmir, it is eating away the business of Micro, Small and Medium Enterprises (MSME) like local departmental stores, bookshops, clothing and footwear stores, small traders, retailers, and hawkers while wholesale profit margins are getting squeezed.

In this new world order, how will the small businesses survive?

*****

Andrew Tate, a kickboxer-turned-online influencer was recently in the news when while being arrested he said, “The Matrix has attacked me.”

When Tate mentioned ‘The Matrix’, was he making a reference to the science fiction film franchise or was he talking about the new world order?

In one of his viral videos while referring to ‘The Matrix’, he says, “They want to control us. This is what people who are in charge ever wanted from the beginning, control. They want people to comply. And you have to put systems in place to ensure people comply.”

Are those systems the new business models? And are we the people complying with those systems?

Kashmir Chamber of Commerce and Industry (KCCI) President Javid Tenga says, “There is a need to support people who are losing their livelihood due to e-commerce.”

Tenga, who had shot a letter to the Union Civil Aviation Ministry and Director General of Civil Aviation (DGCA) to stop websites of various airlines from unilaterally raising airfares on Jammu and Kashmir route, says that the government needs to place restrictions on e-commerce of certain items to protect the interests of small traders.

Rescuing small businesses in a place like J&K assumes importance considering that at least 1.82 lakh youth who do not have any jobs are registered with the government.

*****

Chairman of PHD Chamber of Commerce and Industry (PHDCCI), Kashmir, Vicky Shaw says, “The dimensions of business are changing.”

He suggests small businesses to get associated with big companies and become their suppliers.

Shaw also recommends small traders to register their businesses on the Government of India’s Open Network Digital Commerce (ONDC) app for easy marketing of their products.

“People have to move on,” Shaw says.

Coordinator Directorate of Internal Quality Assurance (DIQA) of the University of Kashmir (KU), Aijaz Akbar Mir concurs with Shaw.

According to Mir, who specialises in Management and Organisational Behaviour, Human Resource Management, Human Resource Development and Industrial Relations, the small traders need to come up with “innovations” and “redesign” or “perish”.

“Change is important. What is relevant today may not be relevant tomorrow,” Mir says. “Small traders need to add more products and go for home delivery.”

Coordinator MBA Financial Management at KU’s School of Business Studies, Irshad Ahmad Malik questions whether small businesses were offering what customers want.

“They are not shifting to the alternate mechanism,” he says. “They also need to lure customers with discounts and go for hybrid mode of sales – both online and in store.”

*****

In a time of gloom at the shop fronts, is the government doing anything for helping the small businesses?

Director Industries and Commerce, Kashmir, Mahmood Ahmad Shah says, “There is nothing in the industrial policy. This comes under rehabilitation.”

However, Shah, who is also Director Handicrafts and Handloom, says that the government is incentivising e-commerce in the handicrafts sector.

When merchants, who usually fight with each other, feel an existential threat at the hands of the “common enemy” e-commerce, the role of the government and the quasi-government institutions like J&K Bank, which has for long been the lifeline of the local economy, becomes all the more important.

Editor of the J&K Bank and its Head of Internal Communication and Knowledge Management (IC&KM) Department, Sajjad Bazaz says, “It is all up to the business plan of the shopkeepers.”

He says that the loan limit given by the bank depends on the working capital.

“Many small traders have already started e-commerce but it only accounts for around 40 percent of the sales while 60 percent customers still visit the stores for a personal experience,” Bazaz says.

*****

In the 1999 Hollywood movie, ‘The Matrix’ that Tate makes references to, Morpheus, a rebel leader played by Laurence Fishburne tells the protagonist Neo, who is played by Keanu Reeves, “The Matrix is a system, Neo. That system is our enemy. But when you're inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system and that makes them our enemy. You have to understand, most of these people are not ready to be unplugged. And many of them are so inured, so hopelessly dependent on the system, that they will fight to protect it.”

Are we those hopelessly dependent people who are fighting to protect this world order?

In ‘The Matrix’ Morpheus gives Neo two options, “This is your last chance. After this, there is no turning back. You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill - you stay in Wonderland and I show you how deep the rabbit hole goes.”

Do we have options like Neo and what are those options?

Writer and speaker, Sofo Archon in ‘Escaping the Matrix: 8 Ways to Deprogram Yourself’ writes, “Think of the way most people live: They force themselves to wake up early in the morning, dress up, drive straight to some workplace, spend 8 hours or so doing work they hate, drive back home, surf the Internet or watch TV, and then go to sleep, only to repeat the same routine the next day for almost the rest of their lives.”

For escaping ‘The Matrix’, he suggests breaking the shackles of dogmas, stopping giving your power away to external authority, questioning the dominant economic system, detaching yourself from consumerism, being aware of the media, choosing food carefully, reading eye-opening books, and developing mindfulness.

Archon writes that habits, tradition, and dogmas have turned us into mindless automatons that follow a predetermined path that was forced upon us.

*****

Chairman J&K Hoteliers Club Mushtaq Chaya says that there is a need to change these habits and old traditions.

“Shopkeepers have to become smart,” he says. “The people who are making a fortune out of e-commerce are smart people who used to run small businesses like these shopkeepers.”

However, Chaya calls for extending all possible help to these small traders who are finding it difficult to jump the bandwagon of e-commerce.

Like Chaya, President of Chamber of Commerce and Industry, Kashmir (CCIK), Tariq Rashid Ghani also suggests extending a helping hand to the small businesses keeping in mind the past three decades of turmoil in J&K.

“The traditional shop-keeping has come to an end,” he says. “The government needs to promote local items.”

*****

Nikki Baird in her write up ‘Retail in the 2020s: The Death of Consumerism’ for the ‘Forbes’ writes that the consumers should become sensitive to environment footprints; repair and maintenance sector would grow; businesses should deliver experiences; and traders should rethink how their businesses are organised, rework brand strategies, and remodel stores.

On April 17 last year at the unveiling of a 108-foot tall statue of Hanuman in Morbi, Gujarat, Prime Minister Narendra Modi said: “At our homes, we should only use things made by our people. Imagine the number of people who will get employment due to this. We may like foreign-made goods but these things don’t have the feel of the hard work of our people. In the next 25 years, if we just use local products, there won’t be unemployment for our people.”

In times of brand junkies, in times when duds backed by rich parents go on to become entrepreneurs, extending an olive branch to the small traders would be a revolutionary act.

*****

Greek philosopher Plato in the ‘Allegory of the Cave’ in his work ‘Republic’ describes a group of people who have lived all their lives in a cave. Chained to pillars, they can only see shadows cast on the back wall by a fire burned behind them. These shadows are mere illusions. When one of these men breaks out, he discovers a new world. On returning to the cave, he tells the other men about the reality but they reject it and resent him because reality is an illusion for them and illusion a reality.

However, Friedrich Nietzsche in his book Twilight of the Idols argues that if this ‘reality’ was completely unknowable and beyond grasp, what use could it possibly be.

Sheikh Aijaz, who runs Gulshan Books store at the Residency Road in Srinagar, says that a new reality has already dawned as fewer people were turning up to purchase books at stores.

“Most people now order books from e-commerce sites,” says Aijaz who compensates for the loss of business at the store with ‘Gulshan Books Publishing House’, a vertical the family started years back.

The 17th century French philosopher Rene Descartes in his ‘Meditations on First Philosophy’ suggests that the entire human world is but a world of shadows orchestrated by a deceitful “evil genius”.

Not wanting to chase the shadows, millennials across the world may not be buying diamonds, ‘vocal for local’ may be the in thing in India, but are we ready for putting in an effort to make the change.

Do you want to take the blue pill, or do you want to take the red pill?

The choice is yours.