#Imagine ~ Sonic Traveling to Asia ~ | Explore Tumblr posts and blogs

watchilove · 5 years ago

Text

Swiss Haute Horlogerie Manufacture Audemars Piguet celebrated the unveiling of The Art of Listening: Under Water, a new public site-specific sound composition by Norwegian contemporary artist Jana Winderen during Art Basel in Miami Beach. Located in the Collins Park Rotunda, the installation brings awareness to the ocean’s increasingly fragile ecosystem and represents the artist’s most recent investigation on the environmental impact of human-created sounds on our planet.

Art Basel Jana Winderen

Audemars Piguet marked the celebration of the artwork’s debut in the Collins Park Rotunda with a private press walkthrough and intimate brunch. Led by Susan Simmons, Audemars Piguet Foundation’s General Secretary and Audemars Piguet Associate Curator Denis Pernet, the walkthrough provided guests with an inspiring insight into the Manufacture’s collaboration with Winderen and the latest resultant work, which was completed onsite in Miami by intermixing sounds from local waterways and undersea life. Visitors experienced the work first-hand by listening to the recorded sounds of the oceanic environment and reflecting on the ways in which human activity is constantly interfering with this delicate ecosystem.

Jana Winderen recording

The composition discloses sounds specific to the Miami harbour area, the Barents Sea and the Tropical Oceans exposing the constant presence of human noise that pervades these oceanic environments. The work was produced in conjunction with long-time collaborator Tony Myatt and is free and open to the public throughout Miami Art Week.

Jana Winderen recording

The Art of Listening: Under Water bears strong resonance with a theme present in many of Audemars Piguet’s artistic projects, raising environmental awareness around the world. When asked about her interest in working beneath the surface of the water to source sounds for her compositions, Winderen replied: “I have always been drawn to the underwater environment since I was quite young. There is so much life and activity within it, almost all of which is entirely inaccessible to humans. Recording these sounds offers a way to understand the plants and animals beneath the ocean as well as how these life forms respond to the inescapable human activities which surround them. When you listen to the composition, it’s impossible to decipher the difference between the two, the natural and unnatural, which I hope brings pause and contemplation.”

Jana Winderen

Additionally, Audemars Piguet presented Du Petit Risoud aux profondeurs du Lac de Joux in this year’s Collectors Lounge at Art Basel in Miami Beach, Winderen’s first site-specific commission for Audemars Piguet which followed a two-part residency in the Vallée de Joux in early 2019. The work, which made its debut at Art Basel in Basel (June 2019), also examines the human impact on our environment, bringing listeners on a journey through the unique ecosystem of this remote valley by uncovering the heightened sound of civilisation heard throughout the surrounding forests and the depths of the Lac de Joux.

Jana Winderen

The Lounge also represented the latest chapter in Fernando Mastrangelo’s collaboration with Audemars Piguet. Mastrangelo first unveiled his Lounge design during Art Basel in Hong Kong (March 2019), evolving the project for this year’s edition of Art Basel in Miami Beach by displaying bespoke furniture, design cases and walls inspired by the natural landscape of the Vallée de Joux, precisely crafted after his visit to this mountainous region.

Art Basel Miami Beach Lounge

Both Winderen’s and Mastrangelo’s commissioned works presented in Miami Beach provided viewers with intimate glimpses into the multitude of ways in which artists creatively interpret the world around us.

“To break the rules, you must first master them.”

About Jana Winderen

Jana Winderen

Norwegian sound artist Jana Winderen takes her audience on immersive and sensory journeys through our environment. By revealing the small and most inaccessible sounds of our environment, the artist appeals to listeners’ emotions, hoping to gain their interest in and respect for our complex world, while raising ecological awareness. Winderen has graduated from the Fine Art programme at Goldsmiths, University of London and has a background in mathematics, chemistry and fish ecology from the University of Oslo. Since 1992, sound has been at the core of her artistic practice, leading her to travel across Europe, Asia and the Americas to record audio environments and ecosystems hard for humans to access physically and aurally.

Jana Winderen

For the last 14 years, Winderen has used high-precision and high-quality hydrophones, microphones and ultrasound detectors to record sound from fish, crustaceans and mammals, as well as inaudible sounds such as ultrasounds lying above the range of human hearing, gathered in oceans, rivers, lakes or in other environments inaccessible to the human ear. Winderen uses these natural sounds as source material to compose sound collages for immersive multi-channel sound installations, live concerts, as well as soundtracks for film and dance performances. She releases her work on vinyl, CDs, cassettes and as digital downloads.

Jana Winderen

Her sound work has been performed in major institutions and public spaces worldwide. Her current projects include the composition Listening with Carp exhibited at Now is the Time – Wuzhen International Art Exhibition in China, as well as Through the Bones presented at the Thailand International Art Biennale in Krabi (2018–2019).

Jana Winderen

Her multi-channel audio installation Bára, a commission by TBA21–Academy, was shown in 2018 at the exhibition Oceans: Imagining a Tidalectic Worldview, Dubrovnik Museum of Modern Art and at Le Fresnoy: Studio national des arts contemporains. It was also presented as part of Tidalectics, Augarten in Vienna in 2017. Other recent work includes Raft of Ice a permanent temperature interactive sound installation for the US Embassy in Oslo (2018); Spring Bloom in the Marginal Ice Zone: From the Barents Sea to Lake Ontario for work of WIND AIR LAND SEA in Toronto (2018); Rats – Secret Soundscapes of the City, commissioned by the Munchmuseum on the Move/NyMusikk in Oslo (2017); Transmission, commissioned by the V-A-C Foundation for Geometry of Now, Moscow (2017); and Spring Bloom in the Marginal Ice Zone, a commission for the Sonic Acts Festival (2017), among others. The Kunstnernes Hus in Oslo dedicated an important monographic exhibition to Winderen’s research in collaboration with Tony Myatt, Rungrueng Ramanyah and Palin Ansusinha, from June to August 2019.

Winderen was the recipient of the Golden Nica, Prix Ars Electronica for Digital Musics & Sound Art in 2011. Her work is published by the London-based label Touch, alongside artists including Oren Ambarchi, Fennesz, Phill Niblock, Hildur Gudnadottir. http://www.janawinderen.com/

About Fernando Mastrangelo

Fernando Mastrangelo is a Brooklyn-based, contemporary artist specialising in sculpture, furniture, architecture and interior design. Inspired by landscapes, people and politics, his sculptural work experiments with forms, materials and content to create a universe in which nature, textures and the human condition are layered and interconnected. Seeing his work as a “relic for our time,” Mastrangelo repurposes natural granular materials like sand, salt and silica, while often addressing ecological issues. Each piece’s form is influenced by the material used and its geographic origins.

Art Basel Miami Beach Lounge

Mastrangelo received his Bachelor of Fine Arts from the Cornish College of the Arts in Seattle in 2002 and completed his Master of Fine Arts in Sculpture in 2004 at Virginia Commonwealth University in Richmond. After his studies, Mastrangelo worked in collaboration with Matthew Barney, before launching his own design studio, now known as FM/S. Located in Brooklyn, his studio has grown over the years to experiment with painting, sculpture, furniture, architecture and interiors, and presents a variety of mediums and collections.

His group and solo works have been exhibited in numerous art fairs and venues including the Collective Design Fair, NYCxDesign, the Sight Unseen Office, the Salone del Mobile in Milan, Art Genève in Switzerland, Art Basel in Miami Beach, the Brooklyn Museum, the Mendes Wood Gallery, the Mike Weiss Gallery, the Neuberger Museum, and the Rossana Orlandi Gallery in Milan. In 2017, with the next generation of makers in mind, Mastrangelo launched a non-profit organisation, In Good Company, with an annual group exhibition that honours the spirit of creativity by providing a platform for emerging artists and designers to exhibit their work without commercial or creative restraint. To learn more about In Good Company please visit http://www.igc.design.

About Audemars Piguet

Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewellery-watches, as well as one-of-a-kind creations.

www.audemarspiguet.com

About Audemars Piguet and Art

Pursuing its commitment to craft, creativity and innovation, Audemars Piguet formed a partnership with Art Basel in 2013, supporting the world’s premier contemporary art shows in Hong Kong, Basel and Miami Beach. Since then, Audemars Piguet has presented innovative Lounge concepts and artworks at all three Art Basel shows, inviting artists to creatively interpret its heritage and origins.

Audemars Piguet Innovative Lounges

For Audemars Piguet’s inaugural Art Basel Lounge, French designer Sébastien Leon Agneessens created Between Now and Then, an environment that introduced visitors to Audemars Piguet’s place of origin, Le Brassus. Mathieu Lehanneur’s 2014 Lounge concept Mineral Lab explored the themes of technology versus nature. Starting in 2016, Sebastian Errazuriz’s dynamic, immersive Lounge designs complemented Audemars Piguet’s presentation at each Art Basel show. The trilogy of Lounge concepts were inspired by three core natural materials native to the Vallée de Joux — ice (Ice Cycle, 2016), wood (Second Nature, 2017), and ore (Foundations, 2018).

Origins Projects

Since the formation of the partnership in 2013, Audemars Piguet has developed and presented collaborations with artists and designers in the Manufacture’s Collectors Lounge at all three Art Basel shows. The displayed artworks and the spaces in which they are presented reflect on Audemars Piguet’s sense of deep-rooted history, its connections with nature and commitment to creativity, innovation and independence. Audemars Piguet commissions annual Origins projects whereby artists create works that offer their own, highly personal interpretations of the company’s cultural and geographical origins. These projects testify to the fertile dialogue between two distinct areas of creative endeavour—contemporary art and Haute Horlogerie—and are emblematic of the company’s deeply held values.

Audemars Piguet first commissioned the photographic works by British photographer Dan Holdsworth in 2012. At Art Basel in Hong Kong 2014, Audemars Piguet unveiled a new panoramic film, Measure, by Austrian videographer Kurt Hentschläger. In 2015, Audemars Piguet presented an eco-wall of living moss combined with a sound installation titled Wild Constellations by Geneva-based artist Alexandre Joly. In 2016, Audemars Piguet hosted an exhibition titled To Break the Rules, You Must First Master Them, installed within the Yuz Museum of Contemporary Art in Shanghai for which French designer Mathieu Lehanneur created a temporary space which explored the rich history of the brand. The exhibition, which featured more than 200 watches, was complemented by an original video-work titled Circadian Rhythm by Chinese artist Cheng Ran. This was subsequently presented at Audemars Piguet’s Lounge at Art Basel in Miami Beach in 2017. Remains: Vallée de Joux, a series of ultra-high resolution prints interpreting Audemars Piguet’s origins, was presented on the Lounge at Art Basel in 2018. For Art Basel in Miami Beach 2018, Quayola also presented Promenade, a film which explores the logic and aesthetics of autonomous vehicle computer-vision systems as a drone flies through the secluded forests of the Vallée de Joux.

The Audemars Piguet Art Commission

At the crux of Audemars Piguet’s involvement with the arts is the Audemars Piguet Art Commission. The Commission, announced in May 2014, draws inspiration from the craftsmanship and technical excellence inherent in Audemars Piguet’s legacy of watchmaking. For each Commission, an artist-curator duo is selected to realise a new artwork which explores complexity and precision, while enlisting contemporary creative practice, complex mechanics, technology and science. By inviting artists to push the limits of technical virtuosity and scientific ingenuity, the Art Commission explores the link between the traditions of Haute Horlogerie and Art. Recipients are given carte blanche to realise their project. Audemars Piguet provides full financial support for each Commission, in addition to the specialised expertise required.

The first Commission, unveiled at Art Basel 2015, was created by Swiss artist and composer Robin Meier and curated by Marc-Olivier Wahler. Synchronicity explored the underlying mathematical rules of self-organisation among seemingly unrelated components: fireflies, computers, crickets, sounds and electromagnetic pendulums. In 2016, Ruijun Shen curated Chinese artist Sun Xun’s Reconstruction of the Universe, a large-scale immersive bamboo installation and 3D film, comprised of tens of thousands of hand-carved woodblocks, unveiled at Art Basel in Miami Beach. The following year, Los Angeles-based, multidisciplinary artist Lars Jan was selected for the third Art Commission. His large-scale installation Slow-Moving Luminaries, curated by Kathleen Forde, was also presented on the oceanfront at Art Basel in Miami Beach 2017 and explored topics of oscillations, including time, memory and the changing climate. At Art Basel 2018 in Basel, Semiconductor (Ruth Jarman and Joe Gerhardt) presented HALO, curated by Mónica Bello in collaboration with the CERN. Taking the form of a large cylinder, this work was illuminated and enveloped in the sound produced by data from particle-collision experiments taking place at the CERN.

Art Basel Jana Winderen

Unveiling of The Art of Listening: Under Water. Courtesy of the artist and Audemars Piguet

Art Basel Miami Beach Lounge

Audemars Piguet unveils the latest chapter of an ongoing collaboration with Jana Winderen at Art Basel in Miami Beach 2019 Swiss Haute Horlogerie Manufacture Audemars Piguet celebrated the unveiling of The Art of Listening: Under Water…

#art basel #art basel in miami beach #Audemars Piguet #Audemars Piguet Art Commission #Audemars Piguet Innovative Lounges #Fernando Mastrangelo #Jana Winderen #Origins Projects

0 notes

fardell24b · 7 years ago

Text

Doctor Who: Changes in Time and Space - Chapter 15: The Frontier (Part 1)

The Eleventh Doctor and Felicia land in a Western town, where someone very familiar to the Doctor is investigating goings on.

Chapter 15: The Frontier

8 May 1863

Bisonville, New Mexico, Contested between the United States of America and the Confederate States of America (currently in Union hands)

The TARDIS materialised outside the town.

“The Old West,” the Doctor said.

“That’s good. Haven’t been there for a while,” Felicia said.

“I have been there recently, but in Nevada in seven years time.”

“What happened?”

“You don’t want to know!” the Doctor snapped.

‘Must have been bad,’ Felicia thought. “Let’s go.”

The Doctor exited the TARDIS, followed by Felicia. He took out the sonic screwdriver and pointed it in the direction of the town. “No indications of anachronistic technology,” he said.

“That’s good,” Felicia said.

“There was anachronistic technology in Nevada,” the Doctor added. ‘Of course, there was more to that situation than the technology,’ he mused darkly. He hoped that the situation wouldn’t be similar.

“There was? Of what sort?”

“Electrics, that’s all you need to know.”

“You sure?”

“Of course I am.”

“Let’s go then,” Felicia encouraged.

“Of course.”

Bisonville was a typical Western town, with all the services usually in such a place. The Doctor and Felicia entered the Saloon. “Best place for news,” he said.

“I guess so,” Felicia said.

The Doctor walked up to the bar. “Hello, I’m the Doctor. Are there reports of unusual events lately?”

“Depends, what do you mean by ‘unusual’?” the bartender said.

“Something fantastical,” the Doctor said.

“Nothing unusual,” the bartender said.

The Doctor looked at the other patrons. One of them twitched and made a move for it. “No, I’m not a lawman, I’m just curious as to what has been going on,” he said.

The person continued to bolt, but found Felicia blocking the entrance. “He’s telling the truth,” Felicia said.

The person moved towards a window.

“I wouldn’t do that,” the Doctor said.

“He would,” the bartender said.

“Why?” the Doctor asked.

“Seems like the type,” the bartender replied.

The person reached the window and jumped through it. Felicia jumped through it after him.

“Great!” the Doctor said.

“I wouldn’t worry, Sweetie,” one of the patrons said.

The Doctor turned. That voice was very familiar. “River?”

“The one and only, Sweetie,” Doctor River Song said.

“Of course you are here. Where there’s one out of order companion, there is another.”

“Is that any way to refer to your wife? Wait; you said out of order?” River said, she took out her diary. “You’ll refer to this as ‘Felicia’s visit’.”

“So you know her name?”

“I know her name. But I haven’t met her yet.”

“Right,” the Doctor pondered.

“I’m not the only one here,” River said.

“What?”

“Hi, Doctor,” another patron said.

“Grefeaw Kra, of course.”

“Hi!”

“And Kellie too, great! But now we need to follow Felicia,” the Doctor said.

“Yes, Sweetie.”

“We also need to compare,” the Doctor said.

“Angels in Manhattan?” River asked sadly.

“Yes.”

“Victorian Clara Oswin Oswald?”

“Yes.”

“21st Century Clara Oswin Oswald?”

“No!”

“Relax. I didn’t specify when in the century you’ll find her.”

“That’s true,” the Doctor said. He then asked River questions about events that she had experienced.

Felicia followed the person as he ran down the alley away from the saloon. She was gaining. “Give up, I will catch up. Tell me what you know.”

“No, way. I have heard of the Doctor, death follows in his tracks,” the other person said.

“That’s not what happens. Death doesn’t follow in his tracks. He stops the situations getting worse.”

“That’s what he wants you to believe.”

“Don’t worry, Felicia. I’m here,” the Doctor said. Having answered each other’s questions, he and River had followed Felicia.

“Get away, you Oncoming Storm,” the suspicious fellow said as he drew a gun from his gun belt.

“What did you call me? That’s what the Daleks used to call me.”

“They’re not the only ones.”

The Doctor sighed.

After the Doctor left, Kellie looked around the Saloon. Most of the patrons were keeping to themselves. She turned to the bartender. “What do you know of the person who ran away?” she asked.

“Nothing, really,” the bartender said as he cleaned a glass. “He only came into town a couple of months ago. He always kept to himself.”

“Did he hang around anyone?” Kellie asked.

“Only one or two, but they have left within the last week,” the bartender said.

“OK,” Kellie said, wondering what to ask next.

“There’s someone still in town though.”

“Who?” Grefeaw Kra asked.

“He keeps to himself. The only name I’ve ever heard was Alemat.”

“That sounds strange,” Grefeaw Kra remarked.

“Do you know where this Alemat is staying?” Kellie asked.

“In a boarding house on the edge of town,” the bartender replied.

“Thanks,” Grefeaw Kra said. She turned to Kellie. “We should check that out.”

“We should wait for River and the Doctor,” Kellie stated.

“We don’t need to,” Grefeaw Kra said.

Kellie sighed. “I’ll stay here,” she said.

After getting the directions from the bartender, Grefeaw Kra left the saloon and quickly entered a nearby alley...

“They’re not the only ones,” the suspicious fellow said.

The Doctor sighed.

“What are you up to?” Felicia asked.

“Not answering you. Not if you travel with him.”

“This is getting nowhere!” Felicia said.

“Then, I’ll take you to the Sherriff,” the Doctor decided.

“I still won’t say anything!”

Ten minutes later, there was a commotion in the Sherriff’s office.

“Has this man done anything wrong?” the Sherriff asked.

“Nothing,” Felicia admitted.

“I thought you could ask him what he’s doing in this town,” the Doctor said.

“Has he done anything wrong?” the Sherriff asked again.

“Nothing we know of,” River said.

“You’re free to go,” the Sherriff said to the person.

“Good bye!” the man said as he left the Sherriff’s office.

The Doctor turned to the Sherriff. “Any strange occurrences happening here.”

“Depends on what you mean by ‘strange’. We have had Southern spies, but not recently.”

“No, things that seem fantastical,” the Doctor clarified.

“I’ve heard rumors, but nothing substantive,” the Sherriff said.

“Thanks for your time,” Felicia said.

“However, do not drag in residents of this town without a reason again!” the Sherriff said.

“I will find a reason,” the Doctor said.

“It would have to be good,” the Sherrif rejoined, as the Doctor turned.

“Come, let’s investigate this town,” the Doctor said to River and Felicia.

...First Person – Grefew Kra...

I arrived at the boarding house on the edge of town, and entered the building. I then started searching the building in a methodical manner...

After twenty minutes, I found a room which contained things that were out of place. ‘If only the Doctor was here,’ I thought. ‘He would make sense of it.’ I took out my mini-tablet and took some images...

...Back to Third Person...

The Doctor, Felicia and River returned to the Saloon. “Kellie is still here, but Grefrew Kra isn’t,” the Doctor noted.

“Grefrew Kra is quite resourceful,” River said.

“I know. Sometimes too resourceful,” the Doctor added.

“Doctor?” Felicia asked.

“Get’s into trouble.”

“Like a lot of others, I imagine,” Felicia said.

The Doctor paused, and looked at Felicia. “She has you there,” River said.

The Doctor pointed to the bar, where Kellie was waiting. “Right, let’s fill Kellie in.”

“So this is Felicia?” Kellie asked as Felicia sat down.

“That’s me,” Felicia answered.

“How did you get here again?” Kellie asked.

“Anomalies in the TARDIS,” the Doctor answered.

“She normally travels with a later Doctor,” River added.

“Right,” Kellie said.

“And now, I can’t find her, or her other companions,” Felicia said.

“Doesn’t it seem strange that the Doctor usually finds his companions in Britain?” Kellie asked.

“I guess that has been where he’s been the most needed,” Felicia said.

“The stories seem to gravitate around there, I agree, but there are also other stories from other parts of Europe, here in America and in various parts of Asia.”

“I’m sure there are stories from elsewhere too.”

“There are but they don’t become obvious until after this point in time.”

“Right.”

“Enough of that digression, why do you think most companions are ‘Brits’.”

“I have no idea, sure I’m from East Anglia,” Felicia said, she lowered her voice so that the Doctor wouldn’t hear what she said next. “...And one of the next Doctor’s companions is, or will be, from Devon, as an example, but he also has non-British companions. One of my fellow companions is from Iceland, and one of the next Doc’s is from a planet called Tyria.”

“Very few aren’t from Britain, most are.”

“I have to think about it,” Felicia said.

Felicia was still pondering Kellie’s hypothesis when Grefew Kra re-entered the Saloon. ‘I guess something’s been found,’ she thought, unsure of what pronoun to use for Grefew Kra...

“Doctor,” Grefew Kra said.

“What have you found?” he asked.

Grefew Kra gave their mini-tablet to the Doctor, after ensuring that the screen was showing the images taken earlier in the boarding house. “Interesting. These definitely show that there are anachronistic objects in that boarding house.”

“Anachronistic objects? What kind?” Felicia asked.

“Electronics,” Grefew Kra answered.

“Anything else?” Felicia asked.

“Teddy bears,” Grefew Kra answered.

“Teddy bears?” Felicia pondered. That seemed innocuous, but she knew that they wouldn’t be until after the first Roosevelt’s Presidency of the United States.

“Not that strange,” Grefew Kra said.

“Not at all.”

“There are some things that aren’t so innocuous,” the Doctor said.

“There are?” Felicia asked.

“Yes. I found several copies of Mao’s Little Red Book. If that got out, it could seriously alter the timeline,” the Doctor said.

The others all agreed with that assessment. “We need to investigate further,” Kellie said.

“Of course,” the Doctor said. “But very carefully.”

“Since when are you careful?” River asked.

#changes in time and space #doctor who #eleventh doctor #fan fiction #river song

0 notes

hildawhish9657-blog · 7 years ago

Text

Traveling And also Tourism Summer Fun With The Family At Lake Annecy

Chelsea transfer news LIVE updates: Most recent chatter from Stamford Bridge. Perisic aspires to test himself in the Premier League and has informed his brand-new representative Fali Ramadani to do every little thing to obtain him to England this summer season. However the Liverpool Echo asserts he's decided to stay at Craven Cottage, and can sign a boosted agreement in the coming weeks. This is main to thinking about the best ways to boost your baits. Mzz Kimberley examined Music Theatre (City Lit Institute, London) and Performing (The New york city Academy of Theatre Arts under the instructions of Philip Nolan) and also has given that performed at clubs and festivals all over the world with her one female cabaret program, along with showing up on runways, in ad campaign, on screen and on stage. Our Thank You and Your Reward: 2 A-Level Tickets to the World Premiere of The Summertime King with post-performance function on May 8, 2014 at Rose city's Merrill Auditorium All Rewards at the $75 Level. By signing a solution agreement with a reputable business, house owners could see to it that their equipments are serviced well in a timely manner. Although Wenger has always openly claimed that Wilshere and Oxlade-Chamberlain are part of his strategies, it remains far from particular that either gamer would now consent to extend deals that expire this year. This summer season ex-Manchester United as well as Sunderland defender Brown was launched by Blackburn, former Republic of Ireland, Newcastle, Manchester City and Aston Rental property goalkeeper Offered's agreement ran out with Stoke as well as Bruce - child of Villa supervisor Steve - was let go by Hull. This summer season I'll be taking with me to the western Highlands Karl Sabbagh's account of botanical fraudulence, A Rum Affair (Birlinn ₤ 9.99) and Hugh Aldersey-Williams's Trend (Viking ₤ 18.99), which is all about ... well, trends. This may be considered as smoke or background clutter that could mask potential effects of a lot of your bait compounds seeping from your readymade baits. In each visit, we'll pay attention intently to the things our clients need to feel confident lazing and swimming in public and we'll make joint design decisions with them based on each person's distinct set of needs and also worries concerning their bodies. And also The Telegraph case Matic has actually been training on his very own and his team-mates are persuaded he is on the brink of leaving the club. But it still related to the debut album by Pierce's most famous clothing, Spiritualized - a record simultaneously bucolically addled as well as sonically antarctic, where psychedelia (the category of summertime, bar none) syncs right into minimal, motorik drone-pop. Stonehenge has actually been a location of pagan prayer for thousands of years as well as is lined up with the winter season and summer season solstices. Although there is some poor blood in between Lukaku as well as Mourinho from their Chelsea days, the Belgian prepares to put that behind him. According to the Mirror, the United employer believes he could get the most effective from the 28-year-old at Old Trafford, with Ozil having actually struggled this term. The Real Madrid playmaker has informed club head of state Florentino Perez he will remain - triggering a headache for supervisor Zinedine Zidane - if he is not permitted to leave for Manchester. If you are you looking for more information about My Home Page review the web site. Once you comprehend fish on the surface and also inside to an excellent level and also how water has such a significant part in the entire equation of bait reactivity etc then you could truly make some great baits that easily out-fish readymade lures! Because of their monetary power, Chelsea were particularly interested and also in current days there were suggestions Manchester City have actually obtained the upper hand. Almost all desert safari scenic tour solutions possess exact same tasks & schedules though the capability, automobiles, solutions, insurance policy cover plus amenities at the camp-site results in alteration in the prince array nevertheless one specific factor is likely that you are mosting likely to secure full value for what you invest. The Daily Mirror report that Conte desires the deal done by next week so he could join the players on their scenic tour of Asia. And the Daily Mirror claim Royal residence are eager to take the out-of-favour protector on financing. A fusion of thrilling exterior activities clubbed with ethnic experience of enchanting mud and also thatch houses providing Camp ´ Experience the ideal blend. I am approaching you with my individual campaign and also am asking you to help me understand this imagine informing Josh's tale the way I have actually been conceiving it for one quarter of my life, and also in the method it deserves to be told. Financial Abuse - Partnership Guidance for an Economically Controlling Spouse/ Wife: Financial problem triggers a good deal of worry and stress in relationships.

0 notes

touristguidebuzz · 8 years ago

Text

CitizenM Hotels Tries to Strike Just the Right Tune as It Expands in Asia

citizenM hotels' chief marketing officer Robin Chadha has to grapple with differentiating the brand when so many others have caught up.

Skift Take: These are crucial times for citizenM as it expands rapidly outside its European base into North America and Asia. It has to stay vigilant about differentiating the brand, now 10 years old, and ensure it is still cutting-edge.

— Raini Hamdi

Editor’s Note: Skift launched a new series, Gateway, to broaden our news coverage geographically with first-hand, original stories from correspondents embedded in cities around the world.

We are featuring regular reports several times per week from Beijing, Singapore and Cape Town, and look for us to add other cities soon. Gateway Singapore, for example, signifies that the reporter is writing from that city although her coverage of the business of travel will meander to other locales in the region. Read about the series here, and check out all the stories in the series here.

Since the first citizenM hotel debuted in 2008 in Amsterdam, growth has been at a comfortable pace of one property per year, with all 10 hotels except for one in New York being on familiar European home ground.

But growth is becoming more rapid, and in new territories. Four citizenM hotels are opening between this quarter and next year, namely, a second hotel in New York and one each in Taipei, Shanghai and Kuala Lumpur. Its pipeline includes a hotel in Los Angeles, Seattle, San Francisco and Boston, and two in Paris, where the company already runs two hotels. And it is in talks to plug the rest of the 30 cities in Europe, North America and Asia that citizenM wants to be in.

While the company owns and operates all 10 existing hotels and the ones in the pipeline, giving it total control over the product, the joint venture it has with Artyzen Hospitality Group, owned by Hong Kong-based Shun Tak Holdings, to grow citizenM in Asia largely through management contracts is a first for the company.

Brand guardian Robin Chadha, son of the founder Rattan Chadha, says Artyzen deals with the owners and so far, so good, although he admits there were “talks that we had to change the design of the room, this and that, but unless it’s a cultural no-no, we’re sticking to our guns because we are bringing something new to the market.”

Is it still something new?

Chad, who currently is chief marketing officer, was with the hotel company in 2006 when his dad conceptualized citizenM based on a lightbulb moment in his previous fashion company, Mexx. At any given time, the senior Chadha had 150 aspiring fashion designers travelling the world on a strict budget of 100-150 euros but there were no hotels that offered lifestyle, location, the essentials, at a good price. So he looked at the frustrations people had in travelling – waiting in line to check in, hidden costs in Wi-Fi or movies, expensive mini-bars, tipping left and right – and started designing the hotel around the customer.

In came self check-in/check-out technology and out went the hidden costs, along with the traditional lobby, which was replaced by “the living room” where people could read, work, meet and co-exist.

citizenM is widely considered a maestro at affordable luxury for a new generation of travellers who are mobile and use mobile devices, but in the 10 years, the concept has been copied and lots of new brands have entered the market.

As chief marketing officer, brand differentiation rests on Robin Chadha’s shoulders. He acknowledges the increased competition but says citizenM is not satisfied with the status quo. The one lesson that filtered through from his father’s innovation is that the brand must be designed around the customer, heed that and you’ll never be irrelevant, he says.

Customers’ new frustrations

So what are the new frustrations of customers? “They are more impatient. They want ‘flawless seamless’ from outside to inside the hotel,” says Chadha.

So technology is important going forward and citizenM is spending a lot energy and resources on trying to make it ‘flawless seamless’ for customers. For instance, custom technology enables citizenM to see problems in every single room, say, low water pressure, and rectify them before the room is sold to guests.

“We want to take that a step further for the customer. Currently, we’re busy preparing our own content that enables a customer to know what the happenings are, what new restaurants there are, filtered down to per price per neighbourhood, before he arrives and also via the in-room tablet.

“We have a bigger vision for this. Imagine you’re a citizenM guest and you have an app where you can order room service, dry cleaning, spa treatment delivered to you. We can team up with the local players, say the best Italian, Japanese, Indian delivery and only they are allowed to deliver to the hotel, even straight to the room. We don’t have facilities such as room service or spa, but why try and reinvent those when you can use the sharing-economy players who have perfected the services already?”

Creating the sound of citizenM

The company is also working with Soundscape London to strengthen its brand identity through strategic use of audio. “Remember the sound your Apple MacBook makes when you switch it on, or the sound of Nokia? A sonic logo can help the brand resonate deeper in people’s minds. That’s a way to build brand recognition,” Chadha says.

“A hotel itself has many sounds. It beeps when a door opens, pings when the elevator reaches a level. There are composers who work for the big car companies and create sounds that are tranquil when you open the door, but also warning sounds. Why not apply that to hotels? We’re looking at this too.”

Chadha says while there are lots of companies with the same positioning as citizenM now, he isn’t too worried.

“I don’t think you can copy the DNA and soul of our brand. In the end, the brand comes through our people and vision. Someone can design a hotel that looks exactly like a citizenM, but would the experience be the same, with the training, technology, sound, smell, art that we have?

“And dont forget we are not standing still. We keep innovating. Moreover, with our expansion plans, we have quite a good spread in North America, Europe and Asia, which makes us the brand for this new generation of travellers,” he says.

0 notes