#IIAR webinar

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IIAR> Best Practices Webinar: Peer Review Websites

Peer review sites (PRS), platforms such as Gartner Peer Insights, G2,  TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into core programs. The IIAR> Best Practice…

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Webinar: Carter & Duncan on TechTarget merger with Informa Tech

A glance at Informa’s most recent annual report reveals why it’s mistaken to frame its acquisition of TechTarget as an “offloading” of Informa Tech, as the IIAR did in its quick take on the news. I think Carter Lusher‘s approach is more nuanced: see his post on LinkedIn: https://lnkd.in/gX5X_nyi  Tech Target has not bought Informa Tech. Informa has paid $350m for control of Tech Target, and the…

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IIAR> Analyst Firm Webinar with ESG

Enterprise Strategy Group (ESG) focuses on technology market research. Founded in 1999, it was acquired by TechTarget in 2021. We have organised a webinar with ESG for our IIAR> community to get to know ESG in their wider ecosystem. Our guests from ESG will be: Mike Beaudet / SVP Strategic Client Campaigns and Programs, ESG (LinkedIn) John McKnight / SVP Research & Strategy, ESG…

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A Deep Dive into the 2022 IIAR> Awards

A Deep Dive into the 2022 IIAR> Awards

The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then this deep dive is for you. Specifically, the IIAR>’s kick-off session for 2023 will follow this…

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IIAR> Holiday Party 2022

REGISTER NOW for the highly anticipated legendary IIAR> Xmas Party in London and IIAR> Awards on the 8/12/22 #ARchat #AOTY #ARPOTY

“It’s the most wonderful time of the year!” The IIAR> Xmas Party 2022, celebrating Analysts and AR pros, will be on 8th December 2022 at 1800 GMT in Central London. We are excited for you to join us for drinks, canapés and networking at our famous Holiday Party. It is will also be an opportunity to celebrate the outstanding results that analysts and analyst firms have delivered when…

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IIAR> Webinar with Ventana

REGISTER NOW for the IIAR> Webinar with @marksmithvr / CEO @Ventana with @noeyshipley and @lludovic on the 15th Nov #ARchat

Who’s turning 20 and perhaps is the biggest secret in the world of industry analysts? Yes, it’s Ventana Research. This is your chance to learn about Ventana’s team, methodology, research plan and coverage, and more. Ventana offers its clients a wide range of expertise about digital business including coverage on business continuity, digital communications, digital payments, digital security,…

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IIAR> Analyst Firm Webinar: Omdia, 26th September

The time has come for another update from Omdia.  Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of  Canalys, ESG, Heavy Reading, IHS Markit, Informa, Datamonitor, Tractica and Heavy Reading into a single entity. It’s actually more complicated but it’s got a storied past and a…

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IIAR> Analyst Firm Webinar Highlights: Brian Partridge and Kelly Morgan / 451 Research (8/24)

Check the highlights of our IIAR> Firms Webinar with 451 Research’s Brian Partridge / Head of 451 Research / Kagan, S&P Global Market Intelligence (LinkedIn) and Kelly Morgan / Research Director, Datacenter Services & Infrastructure at 451 Research S&P Global Market Intelligence (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic,…

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IIAR> Analyst Firm Webinar: 451 Research, 15th August

451 Research (aptly named after Ray Bradbury’s dystopian novel about the power of knowledge and the dangers of censorship) is centred on innovation and disruptive technologies, delivering timely to subscribers. It was acquired by S&P in 2019 (and Uptime Institute was spun off), see our blog post here and enjoys a significant reach with financial services players (banking, VC, PE, etc). 451’s…

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IIAR> Analyst Firm Webinar Highlights: Andy Lawrence and Simon Carruthers / Uptime Institute (5/24)

Check the highlights of our IIAR> Firms Webinar with Uptime Institute’s Andy Lawrence / Executive Director of Research (LinkedIn) and Simon Carruthers / Senior Vice President (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and Analyst Relations Lead Digital & Customer…

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IIAR> Analyst Firm Webinar: Forrester Wave Update, 16th July

Forrester recently unveiled an update to its Forrester Wave evaluative research methology (see Stephen Power’s blog post and my own take on it) and the IIAR> is eager to explore the new changes with our members.   As part of the IIAR> commitment to bring our members updated, current information to put them ahead of the game, we’re offering an exclusive conversation with the Head of the Forrester…

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IIAR> Analyst Firm Webinar: Uptime Institute, 30th May

Uptime Institute is the Standard bearer for Digital Infrastructure performance. Their Tier Standard has been used in the design, construction and operations of thousands of sites in more than 114 countries. For over 25 years, Uptime Institute has provided a digital infrastructure that can perform at a level that is consistent with clients business needs, across a wide array of operating…

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IIAR> Analyst Firm Webinar: HfS, 16th May

Since its inception in 2010, HfS has defined itself as an agent for change, for subverting the dominant paradigm in the analyst firm industry.  While it’s not certain if they foresaw the arrival of GenAI, it seems fitting that HfS quickly moved into the lead of the GenAI revolution, starting with the launch of their Generative Enterprise™ report in 2023.  The introduction of the industry’s first…

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IIAR> Best Practices Webinar: AR Compass, 2nd May

Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass…

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IIAR> Analyst Firm Webinar : ISG + Ventana, 25th April

Five months ago, I wrote about ISG’s November 2023 acquisition of Ventana Research: “ISG is seeking new avenues for growth, and Ventana’s strong reputation and capabilities make them a promising addition. ISG’s research portfolio (outside of sourcing advisory) now include ISG Provider Lens™ (service provider evaluation research), ISG Provider Services (go-to-market research and support for…

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IIAR> Analyst Firm Update with Everest Group, 18th April

Recognized by Forbes’ List of America’s Best Consulting Management Firms of 2024, Everest Group is known worldwide for its expertise and insight as a leader in the analyst research industry. As part of our ongoing dialogue with them, we are excited to share with AR professionals information regarding the portfolio of work that analysts at Everest Group provide. Our guests from Everest Group will…