#IIAR>

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The Wait is Over! Announcing the IIAR> Award Winners for 2024.

The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the 2024 winners of its annual awards following an extensive survey of both sides of our community –industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions. To determine…

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IIAR> Discussion Group: AR and Marketing, 22nd August

While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them.  Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing teams- from product marketing to demand gen- to help achieve their goals, while also helping AR enhance…

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IIAR> Analyst Firm Webinar: 451 Research, 15th August

451 Research (aptly named after Ray Bradbury’s dystopian novel about the power of knowledge and the dangers of censorship) is centred on innovation and disruptive technologies, delivering timely to subscribers. It was acquired by S&P in 2019 (and Uptime Institute was spun off), see our blog post here and enjoys a significant reach with financial services players (banking, VC, PE, etc). 451’s…

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IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals

On the 13th June 2024, the London AR Forum, organised by the Institute of Influencer & Analyst Relations (IIAR>) gathered over 40 AR pros on the theme of career growth. It was a day filled with insightful discussions, strategic advice, and invaluable networking opportunities. Welcome and opening remarks IIAR> board members Aniruddho Mukherjee / AWS  (@aniruddho, LinkedIn) and Ludovic…

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IIAR> launches a North American Chapter

The IIAR> is proud to announce the relaunch of our North American Chapter to enable greater value for members who are located in the US, Canada and Mexico, and to expand professional networks for all our global members.  Half of the IIAR> board and members are located in the US, so the NA Chapter will be able to focus on AR professionals in North America, which will create a bridge to our…

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IIAR> Analyst Firm Webinar: HfS, 16th May

Since its inception in 2010, HfS has defined itself as an agent for change, for subverting the dominant paradigm in the analyst firm industry.  While it’s not certain if they foresaw the arrival of GenAI, it seems fitting that HfS quickly moved into the lead of the GenAI revolution, starting with the launch of their Generative Enterprise™ report in 2023.  The introduction of the industry’s first…

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IIAR> Best Practices Webinar: AR Compass, 2nd May

Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass…

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IIAR> Analyst Firm Update with Everest Group, 18th April

Recognized by Forbes’ List of America’s Best Consulting Management Firms of 2024, Everest Group is known worldwide for its expertise and insight as a leader in the analyst research industry. As part of our ongoing dialogue with them, we are excited to share with AR professionals information regarding the portfolio of work that analysts at Everest Group provide. Our guests from Everest Group will…

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The IIAR> 2023 London winter party & awards are coming!

“It’s the most wonderful time of the year!” The best gathering of industry analysts and analyst relations professionals is back! The famous IIAR> London Xmas Party will be held on 5th December 2023 at 1800 GMT in Central London. We are excited for you to join us for the announcement of the IIAR> Awards, drinks, canapés, and networking at our famous Winter Party. It will also be an opportunity…

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IIAR> AR Forum Sessions announced: Reskill for 2025!

The IIAR> London AR Forum: empower, connect, and advocate The IIAR> Analyst Relations Forum (AR Forum) is our industry’s first and only independent peer exchange and learning event, organised by the institute, a not-for-profit member organisation. No boring speeches from pundits, no sales pitches from analyst firms, rather, impartial discussions from AR leaders, industry partners and career…

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IIAR> Analyst Firm Webinar Highlights: Mike Beaudet and John McKnight / ESG (11/23)

Check the highlights of our IIAR> Firms Webinar with ESG’s Mike Beaudet / SVP Strategic Client Campaigns and Programs (LinkedIn) and John McKnight / SVP Research & Strategy (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx (@gerryvz, LinkedIn) on the…

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IIAR> Analyst Firm Webinar Highlights: Mark Smith, Jan Erik Aase, John Boccuzzi and Paul Reynolds / ISG + Ventana (4/24)

Check the highlights of our IIAR> Firms Webinar with ISG’s Mark Smith / Partner and Head of Software Research (LinkedIn), Jan Erik Aase / Partner and Global Head of ISG Provider Lens in ISG (LinkedIn), John Boccuzzi / President of ISG Research (LinkedIn) and Paul Reynolds / Chief Research Officer for Partner Provider Services (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and…

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IIAR> Analyst Firm Webinar Highlights: Ben Book and Jon Collins / GigaOm (3/24)

Check the highlights of our IIAR> Firms Webinar with GigaOm’s Ben Book / CEO & Co-Founder (@jonno, LinkedIn) and Jon Collins / VP of Engagement (@Ben_Book, LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Rachel Kaltenbach / Director, Global Analyst Relations, Veeam (LinkedIn) and Christopher Manfredi / Director, Global…

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IIAR> Analyst Firm Webinar Highlights: Katrina Menzigian and Abishek Singh / Everest Group (4/24)

Check the highlights of our IIAR> Firms Webinar with Everest Group’sKatrina Menzigian /  Vice President AR Engagement (@kmenzigian, LinkedIn) and Abhishek Singh /  Partner Information Technology Services (@AbhishekxSingh, LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and…

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IIAR> Analyst Firm Webinar Highlights: Phil Fersht, Elena Christopher and Sia Ravari / HFS Research (5/24)

Check the highlights of our IIAR> Firms Webinar with HFS Research’s Phil Fersht / CEO & Chief Analyst (LinkedIn), Elena Christopher / Chief Strategy Officer (LinkedIn) and Sia Ravari / Chief Growth Officer & Global Head of Sales (LinkedIn) hosted by Alexia O’Sullivan / VP & Global Analyst Relations Leader at Capgemini / (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight…

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Save the Date! IIAR> AR Forum London 2024 + Xmas Party, 26th November

Get ready for the sequel to this summer’s IIAR> Analyst Relations Forum in London on 26th November, a half day event focused on AR professional career development and growth. Registration is now open for the daytime AR Forum, an opportunity to meet and learn from the analyst relations professional community. The Analyst Relations Forum will be followed by the legendary IIAR> Xmas Party in the…