#IIAR>

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The 2025 IIAR> Forum: AR Evolution + London Summer Party!

We’re dlighted to announce The 2025 IIAR> Summer London AR Forum: A half day event focused on the evolution of analyst relations, professional career development and growth. Sharpen the skills you need in the age of AI, learn about successful use cases and identify ways to ensure AR is core to your company’s business strategy The five panels feature analyst relations and GenAI, Sales, Sourcing…

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IIAR>Analyst Firm Webinar : TBR - Highlights (03/25)

Check the highlights of our IIAR> Firms Webinar with TBR Dan Demers / Senior Vice President Sales and Marketing, TBR (LinkedIn) , Patrick Heffernan / Principal Analyst and Practice Manager, TBR  (LinkedIn) , Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) ,Aaron Cooper / IIAR> UK Chapter Co-Lead and Head of Analyst and Advisor Relations,…

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IIAR> Independent Analysts Panel, 13 March

Independent analysts play a crucial role in shaping the technology landscape, offering unique insights and agility that larger firms often lack. In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how…

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The Wait is Over! Announcing the IIAR> Award Winners for 2024.

The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the 2024 winners of its annual awards following an extensive survey of both sides of our community –industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions. To determine…

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IIAR> Discussion Group: AR and Marketing, 22nd August

While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them.  Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing teams- from product marketing to demand gen- to help achieve their goals, while also helping AR enhance…

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IIAR> Analyst Firm Webinar: 451 Research, 15th August

451 Research (aptly named after Ray Bradbury’s dystopian novel about the power of knowledge and the dangers of censorship) is centred on innovation and disruptive technologies, delivering timely to subscribers. It was acquired by S&P in 2019 (and Uptime Institute was spun off), see our blog post here and enjoys a significant reach with financial services players (banking, VC, PE, etc). 451’s…

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IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals

On the 13th June 2024, the London AR Forum, organised by the Institute of Influencer & Analyst Relations (IIAR>) gathered over 40 AR pros on the theme of career growth. It was a day filled with insightful discussions, strategic advice, and invaluable networking opportunities. Welcome and opening remarks IIAR> board members Aniruddho Mukherjee / AWS  (@aniruddho, LinkedIn) and Ludovic…

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IIAR> launches a North American Chapter

The IIAR> is proud to announce the relaunch of our North American Chapter to enable greater value for members who are located in the US, Canada and Mexico, and to expand professional networks for all our global members.  Half of the IIAR> board and members are located in the US, so the NA Chapter will be able to focus on AR professionals in North America, which will create a bridge to our…

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IIAR> Analyst Firm Webinar: HfS, 16th May

Since its inception in 2010, HfS has defined itself as an agent for change, for subverting the dominant paradigm in the analyst firm industry.  While it’s not certain if they foresaw the arrival of GenAI, it seems fitting that HfS quickly moved into the lead of the GenAI revolution, starting with the launch of their Generative Enterprise™ report in 2023.  The introduction of the industry’s first…

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IIAR> Best Practices Webinar: AR Compass, 2nd May

Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass…

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IIAR> Analyst Firm Update with Everest Group, 18th April

Recognized by Forbes’ List of America’s Best Consulting Management Firms of 2024, Everest Group is known worldwide for its expertise and insight as a leader in the analyst research industry. As part of our ongoing dialogue with them, we are excited to share with AR professionals information regarding the portfolio of work that analysts at Everest Group provide. Our guests from Everest Group will…

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The IIAR> 2023 London winter party & awards are coming!

“It’s the most wonderful time of the year!” The best gathering of industry analysts and analyst relations professionals is back! The famous IIAR> London Xmas Party will be held on 5th December 2023 at 1800 GMT in Central London. We are excited for you to join us for the announcement of the IIAR> Awards, drinks, canapés, and networking at our famous Winter Party. It will also be an opportunity…

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IIAR> Analyst Firm Webinar Highlights: Phil Fersht, Elena Christopher and Sia Ravari / HFS Research (5/24)

Check the highlights of our IIAR> Firms Webinar with HFS Research’s Phil Fersht / CEO & Chief Analyst (LinkedIn), Elena Christopher / Chief Strategy Officer (LinkedIn) and Sia Ravari / Chief Growth Officer & Global Head of Sales (LinkedIn) hosted by Alexia O’Sullivan / VP & Global Analyst Relations Leader at Capgemini / (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight…

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Expanding AR’s Toolbox: Non-traditional AR Services, 08 May

The IIAR> is pleased to announce an exclusive webinar on the topic of unique analyst and advisory firm offerings that go beyond traditional research. Our featured guests from Horizon Seven, IDC, and ISG will share practical use cases and insights on services like bid support, contract intelligence, and price benchmarking — all designed to help AR professionals deliver greater business…

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IIAR> Café, 30th April: Navigating the RSA 2025 Analyst Landscape

Need a breather during the RSA Conference rush? The IIAR> is thrilled to invite you to an exclusive IIAR> Café sponsored by ARInsights and open to all AR pros! What to expect: Refreshing Happy Hour drinks (on us!) Quality networking with fellow AR practitioners A relaxed atmosphere to unwind after a day of conference sessions This is the perfect opportunity to connect with peers, share AR…

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In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the value they bring to organizations. Read more on our blog post and register to attend the Panel. [link to blogpost] Date> Thursday 13 March 2025 Time> 1600 GMT