#IIAR>

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IIAR> Discussion Group: AR and Marketing, 22nd August

While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them.  Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing teams- from product marketing to demand gen- to help achieve their goals, while also helping AR enhance…

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IIAR> Analyst Firm Webinar: 451 Research, 15th August

451 Research (aptly named after Ray Bradbury’s dystopian novel about the power of knowledge and the dangers of censorship) is centred on innovation and disruptive technologies, delivering timely to subscribers. It was acquired by S&P in 2019 (and Uptime Institute was spun off), see our blog post here and enjoys a significant reach with financial services players (banking, VC, PE, etc). 451’s…

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IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals

On the 13th June 2024, the London AR Forum, organised by the Institute of Influencer & Analyst Relations (IIAR>) gathered over 40 AR pros on the theme of career growth. It was a day filled with insightful discussions, strategic advice, and invaluable networking opportunities. Welcome and opening remarks IIAR> board members Aniruddho Mukherjee / AWS  (@aniruddho, LinkedIn) and Ludovic…

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IIAR> launches a North American Chapter

The IIAR> is proud to announce the relaunch of our North American Chapter to enable greater value for members who are located in the US, Canada and Mexico, and to expand professional networks for all our global members.  Half of the IIAR> board and members are located in the US, so the NA Chapter will be able to focus on AR professionals in North America, which will create a bridge to our…

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IIAR> Analyst Firm Webinar: HfS, 16th May

Since its inception in 2010, HfS has defined itself as an agent for change, for subverting the dominant paradigm in the analyst firm industry.  While it’s not certain if they foresaw the arrival of GenAI, it seems fitting that HfS quickly moved into the lead of the GenAI revolution, starting with the launch of their Generative Enterprise™ report in 2023.  The introduction of the industry’s first…

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IIAR> Best Practices Webinar: AR Compass, 2nd May

Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass…

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IIAR> Analyst Firm Update with Everest Group, 18th April

Recognized by Forbes’ List of America’s Best Consulting Management Firms of 2024, Everest Group is known worldwide for its expertise and insight as a leader in the analyst research industry. As part of our ongoing dialogue with them, we are excited to share with AR professionals information regarding the portfolio of work that analysts at Everest Group provide. Our guests from Everest Group will…

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The IIAR> 2023 London winter party & awards are coming!

“It’s the most wonderful time of the year!” The best gathering of industry analysts and analyst relations professionals is back! The famous IIAR> London Xmas Party will be held on 5th December 2023 at 1800 GMT in Central London. We are excited for you to join us for the announcement of the IIAR> Awards, drinks, canapés, and networking at our famous Winter Party. It will also be an opportunity…

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IIAR> Analyst Firm Webinar Highlights: Brian Partridge and Kelly Morgan / 451 Research (8/24)

Check the highlights of our IIAR> Firms Webinar with 451 Research’s Brian Partridge / Head of 451 Research / Kagan, S&P Global Market Intelligence (LinkedIn) and Kelly Morgan / Research Director, Datacenter Services & Infrastructure at 451 Research S&P Global Market Intelligence (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic,…

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IIAR> Analyst Firm Webinar Highlights: Andy Lawrence and Simon Carruthers / Uptime Institute (5/24)

Check the highlights of our IIAR> Firms Webinar with Uptime Institute’s Andy Lawrence / Executive Director of Research (LinkedIn) and Simon Carruthers / Senior Vice President (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and Analyst Relations Lead Digital & Customer…

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IIAR> Analyst Firm Webinar: Forrester Wave Update, 16th July

Forrester recently unveiled an update to its Forrester Wave evaluative research methology (see Stephen Power’s blog post and my own take on it) and the IIAR> is eager to explore the new changes with our members.   As part of the IIAR> commitment to bring our members updated, current information to put them ahead of the game, we’re offering an exclusive conversation with the Head of the Forrester…

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IIAR> Discussion Group: AR for sales enablement, 20th June

IIAR> members here is your opportunity to participate in a discussion about how analyst relations (AR) can support vendor sales teams. This discussion Group will be led by the IIAR> Editorial Committee who has started digging into the complex issue of how industry analyst and AR can help drive vendor sales through not only influence but also by enabling field teams via analyst insights. Continue…

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IIAR> Analyst Firm Webinar: Uptime Institute, 30th May

Uptime Institute is the Standard bearer for Digital Infrastructure performance. Their Tier Standard has been used in the design, construction and operations of thousands of sites in more than 114 countries. For over 25 years, Uptime Institute has provided a digital infrastructure that can perform at a level that is consistent with clients business needs, across a wide array of operating…

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IIAR> Analyst Firm Webinar : ISG + Ventana, 25th April

Five months ago, I wrote about ISG’s November 2023 acquisition of Ventana Research: “ISG is seeking new avenues for growth, and Ventana’s strong reputation and capabilities make them a promising addition. ISG’s research portfolio (outside of sourcing advisory) now include ISG Provider Lens™ (service provider evaluation research), ISG Provider Services (go-to-market research and support for…

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IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April

Analyst advisory sessions provide a valuable opportunity for vendor companies to gain key insights from industry experts. But as the Institute of Industry Analyst Relations (IIAR>) experts point out, these in-depth sessions need to be carefully planned and executed to realise their full potential. The IIAR> recently surveyed vendor companies on how they use these sessions, which allow more time…

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IIAR> Analyst Firm update: GigaOm

GigaOm is passionate about enabling vendors and partners to optimize how they work with clients and prospects, whilst empowering end-user organisations to make the best possible technology decisions based on their needs. Their practitioner-led model enables them to navigate the technical details and deployment realities faced by enterprises today, in this rapidly evolving market.  For vendors,…