#I almost exceeded the amount of characters I can put in a post so the ending is a tad bit rushed

[captain-crowfish]

The Warrior Cats Phenomenon

A beloved xenofiction series that is, in reality, incredibly mediocre, is subsequently glamorized and over-inflated by the perception of adolescents, influenced by the cultural landscape at the time of the fandom's mainstream conception. The era of the early 2000s brought about the popularization of the internet, and with it came a new sub-division in alt. youth pop culture; which for the sake of this tangent I will refer to as "Alternative animal expressionism." In less formal terms, just about all the artsy kids on deviantart had a fursona that walked on four legs and was adorned with an abundance of accessories and bright colors, as well as punk/emo-resembling hair styles. This is reflective of the commonplace visual aesthetics we now refer to as MySpace/MyScene subculture. MySpace was designed as a platform for older teenagers and young adults, and just so happened to collide with the rise of Youtube, and with it came two other communities that were skyrocketing in popularity; AMVs and furries. The history of furries is too long to elaborate on here, however many of them were pioneers in developing crucial components of code still used in modern operating systems. What defines a "Furry" is debated, but mostly revolves around an enjoyment of anthropomorphized animals. arguably one of if not the most popular forms of media depicting animals with such characteristics at the time was Walt Disney's The Lion King, and the growing number of forum websites meant that multiple forums and websites were bound to surface that were entirely dedicated to The Lion King and its fans, serving as a dedicated space to discuss the film, and potentially their own fan-made characters. AMV is an incredibly broad and potentially outdated term. The Acronym "AMV" was first coined as "Anime music video." Although for reasons I will touch on a bit later it can also mean "Animated music video." Again, with the notoriety of forum websites and online fan spaces, information can much more easily be found, given, and spread. Anime was still a relatively new concept in the world of Western entertainment (and was first popularized by, you guessed it, Furries.), and until files and videos could easily be shared over the internet, the only way to watch Anime was to get your hands on a physical VHS tape, which at the time still proved to be difficult and an incredibly niche practice, especially if you wanted subtitled or dubbed Anime.

Now in the 2000's, the popularity of Anime has increased almost tenfold. And while animation is a media that can be easily translated is necessary and enjoyed by a Western Audience, Japanese music did not quite reach the same level of popularity, at least not alongside Anime. Western audiences often combined clips of various Anime TV shows and films to music, most of which was Western-made. The intent, editing style, and end result of each fan-made music video often differed greatly from each other, although a common idea was evidently present: The music landscape at the time, brought on by the newest wave of counter culture, could be relatable to the situations of the animated characters. (This was not a completely new concept, and full disclosure I do not know how people made fan made music videos before computer video editing software was invented. According to Wikipedia, "The first AMV was created in 1982 by 21-year-old Jim Kaposztas. [He] hooked up two videocassette recorders to each other and edited the most violent scenes from Star Blazers to "All You Need Is Love" by the Beatles to produce a humorous effect.") These were also sometimes referred to as "Anime mixes", particularly if they contained footage from more than one property. Similar media also included MMVs ("Manga music videos"), FMVs (literally "Fan Music Videos") and HMVs (which were obviously created for a more adult audience).

The oldest AMV on Youtube (at least that I could find) After some time, the appeal of creating a fan-made music video spread to other fandoms (again through social cross-pollination, i.e. someone who was a fan of both Anime and The Lion King was more likely to adopt these mediums), particularly The Lion King, and fan made music videos using footage from the film and its sequels began to surface, although still using the "AMV" Moniker. The next logical step for anyone who enjoyed Western mainstream animation was to include other Disney properties in fan-made music videos. But why stop at mainstream? Why stop at films? the medium soon evolved to contain and pay tribute to all kinds of Western animation, from Walt Disney to cult classics such as the likes of Watership Down, to TV shows like Avatar The Last Airbender (the latter of which was often understandably grouped in with Anime and AMVs).  In 2003, a group of authors underneath the pseudonym Erin Hunter released the first book in what would become one of the most popular and most beloved xenofiction book series of all time. Warriors: Into the Wild. Like most budding fandoms, Warrior Cats also sprouted dedicated fan websites for discussion of the series. The up-and-coming Warrior Cats fandom found itself somewhere on the spectrum between the anime and furry communities, combining the ingenuity and creative thinking with the"Sparkledog" furry art style. However, the more "visual" creative types lacked almost any pre-existing media to work with, and before 2009, fan-made music videos often consisted of picture slideshows with simple or non-existent effects and transitions, with some scattered fan-made animations here and there. And then, everything changed when a small team of artists and animators driven purely by devotion, passion, and seemingly sheer creative will, released the first episode of their new Anime-inspired, episodic retelling of the first Warriors book. SSSWarriorCats was so Anime-inspired, both in animation style, direction and pacing, perfectly straddling the balance between the Anime and furry communities, respectfully. The series, although technically incomplete, still garners an enormous fanbase to this day. Evidently Warrior Cats fans have been inspired by these animations for over a decade, and it's not hard to see why. And thus the release and subsequent releases of episodes sparked what is regarded as the “Classic” period in Warrior Cats fan animations, and also sparked the creation of “MAPs” (“Multi-Animator-Projects”), as opportunities to collaborate with fellow artists. To summarize, Warrior Cats had the ingenuity of Anime fans to create music videos out of already-existing content, but upon realizing they had none, looked to the furry, tactile-based artistic side of their fandom’s conception to create it, instead of waiting for an official adaptation to surface. (And considering what Tencent animation is doing… I’m glad they did.) In other, perhaps more unserious terminology, the Warrior Cats fandom is the cultural brainchild of the Anime and Furry communities. To summarize, Warrior Cats had the ingenuity of Anime fans to create music videos out of already-existing content, but upon realizing they had none, looked to the furry, tactile-based artistic side of their fandom’s conception to create it, instead of waiting for an official adaptation to surface. (And considering what Tencent animation is doing… I’m glad they did.) In other, perhaps more unserious terminology, the Warrior Cats fandom is the cultural brainchild of the Anime and Furry communities. The Warrior Cats Fandom continues to persist, even after two decades, seemingly out of sheer artistic will. But, of course, the question remains as to why all of this happened, why does the possibility for these ideas to occur exist in the first place? The answer is simple, The perception of adolescents that such amalgamated fan-made media can be perceived as "mature" or even "edgy" is not one that has disappeared from our culture and probably never will. Cringe culture is dead.

[foundfamilyhq]

Hey, this is just a suggestion, but have you maybe thought about not posting the results?

I love your account idea and I love to scroll though it, it's so much fun. But it is quite ... annoying to scroll through all the results posts where one can't vote anymore.

It's kind of likely that at the point where most people vote, it's already clear if the character gets voted in or ditched.

And I think many people are more interested in seeing how the other people voted at the time when they clicked; and less interested in seeing results at the very end (which are probably the same, anyway) .....

Plus, if theyre really interested in the results of their favorite character, they can always just search for it

Another idea is, maybe you can post results when the character seemed quite popular and exceeded a certain amount of votes.

I won't be mad if you don't change anything, it's really just a suggestion, your account is doing great

Yeah, honestly I totally get that. The "adopted" and "ditched" tags were put in place so that people could mute the results posts if they weren't interested in seeing them, but honestly reblogging all the results is a lot of work for me, especially when there's almost a week's worth to go through So, from now on, I won't reblog results posts unless there's a particularly large sweep (over 90%) Unless anyone has any other suggestions, in which case feel free to send me an ask

[comingoutofthecauldron]

let’s talk about lesbophobia in fandom

i don’t like to use the word “lesbophobia” unironically because of all the gross radfem terfy connotations, so i will clarify right off the bat that i am neither a terf nor an aphobe and that if you are i want you off my blog like, right now. unfortunately, the meaning of lesbophobia has been so warped by alt right lesbians that seeing it in an unironic context makes me, a lesbian, uncomfortable, which speaks volumes in itself. so to clarify, lesbophobia is essentially homophobia with a pinch of sexism thrown into the mix, and it’s running rampant in supposed safe spaces and, more relevantly, fandom. 

/i’d also like to clarify that i’m not only speaking on lesbophobia, but also the general disgust and disdain for all wlw in fandom, and am using it as a sort of umbrella term/

lesbophobia and disdain for wlw has been around forever, but whilst gay positivity, mlm and mlm ships have been steadily increasing in popularity within fandom over time, wlw and wlw ships have remained perpetual underdogs. why? because lesbophobia has become a fandom within itself. both in and outside of fandom, we see instances of casual lesbophobia every single day—from aggression towards wlw to something as simple and prevalent as the complete and utter lack of sapphic ships and characters in media. hatred of lesbians and wlw is practically a trend, and it’s seeping in through the cracks of fandoms who are already facing issues with minorities and marginalized groups (i.e. racism, ableism). if you honestly think that lesbophobia isn’t prevalent as hell in fandom right now, you’re either not a wlw, you’re not all that involved in fandom, or you’re dumb as shit. 

just look at ships. in almost every single fandom, the ratio of mlm ships to sapphic ships is ridiculously unbalanced. people are quick to ship male characters who so much as smile at each other (and i don’t condemn that) but would never do the same for two women—even on the rare occasion that the ship is actually canon. i once wrote a wlw fanfic for a [predominantly straight] fandom, and received messages like this gem:

on the flip side of that, if there is a sapphic ship in canon or fanon, it is often fetishized and sexualised to a disturbing degree. there will be double the amount of nsfw art and fics, and ninety percent of it will be derogatory and fetishized as hell. having been actively involved in several fandoms over the past few years (and currently a content creator in one), i’ve seen instances of all this hundreds of times. people go crazy for mlm ships, but the second you say you ship/prefer a wlw ship, there’s always someone at the ready with, “i think all ships are great!” or “it’s not a contest” or “i prefer [insert m/m or m/f ship] actually” or “they’re my brotp!/why can’t you just let them be friends?”. not only do lesbians and wlw not get to have any rep in media, any rep that they try to create for themselves in fandom just gets attacked or ruined. this is so detrimental not only to all wlw, but especially to younger wlw who will end up being indoctrinated into this belief that their sexuality is something dirty, something that can never be tender and sweet but rather something that deserves to be preyed upon. 

building on that, let’s talk about engagement. i run an instagram account (where i have a significantly bigger following) as well as this blog for my fandom, where i post the content i create (mainly text posts). when i first started creating content, i made a lot for a relatively unpopular wlw ship, in which both girls are canonically romantically involved with a dude—though one of them is canonically pan. their canonical m/f ships are both very popular, and i noticed that my engagement was dropping every time i posted them, so i eventually just stopped. it wasn’t even a conscious decision; i merely resigned myself to the fact that the fandom didn’t want to see sapphic ships, and some people would even go as far as to condemn them. for reference, my instagram posts get an average of about 500 likes per post (popular ones usually exceeding 1k), but when i post this ship, my engagement drops to about 250 likes. similarly, my tumblr text posts have an average of about 140 notes per post (popular ones usually reaching up to 750), but my wlw content rarely surpasses 100. this just feeds the cycle of wlw never getting rep: if, like me, content creators become disincentivised by the lack of engagement with their sapphic content, they’re more likely to stop making/posting it, leading to further lack of rep—and when new content creators try to rectify that, they face the same problems. 

and then, of course, there’s the treatment of actual wlw in fandom. my best example of this is when my friend and i made an anti account on instagram (the first instagram anti account in that fandom), our bio saying something like “salty and bitter lesbians being salty and bitter”, and received an onslaught of lesbophobic insults and threats from angry stans within hours. (tw: r*pe) one commenter even went as far as to tell us that they wanted us to get r*ped. as well as this, i’ve seen so many instances of people using slurs against lesbians in arguments/in anons, often for no apparent reason other than they feel that they have the right. when i first mentioned i was a lesbian on instagram, my account only had about 200 followers, and within a day i lost 20. i also lose followers whenever i post f/f ships, not quite to that extent but enough for it to be noticeable, on top of the aforementioned engagement dips. in the face of all this adversity, i think a lot of wlw turn to mlm ships because they’re the closest thing we have to actual rep, but when we do we get accused of fetishizing them by the same people who fetishize us. there’s an endless list of double standards that non-wlw have been upholding for years, and i can firmly say that i’m really fucking sick of it. because of our sexuality, we will never be allowed to enjoy something without someone labelling it or us as dirty or otherwise problematic, when to them, the only problematic thing about us is that we aren’t pleasing men. 

as i mentioned before, the lack of rep for wlw in media is appallingly consistent, and part of that stems from tokenism. in a lot of modern mainstream media, you’ll have one, maybe two lgbt characters, and nine times out of ten those characters are white cis male gays. of course, there are exceptions to this, but generally, that’s it. script writers and authors (especially cishets) seem to have this mentality of, “oh, well, we gave them one, that’s sure to be enough!”, which means that on the off chance you do get your gay rep, the likelihood of also receiving wlw or any other kind of rep becomes practically non-existant. this belief that all marginalized groups are the same and that one represents all is what leads to misrepresentation on top of lack of rep, which is what makes tokenism so dangerous. if you treat your only gay character badly, you are essentially treating every single gay person badly in that universe. so not only is lesbophobia and disdain for wlw harmful to sapphic women via their exclusion in media, it’s also harming those minorities who do get rep. when people try to defend lesbophobic source material, that’s when fandom starts to get toxic. the need for critical thinking has never been more apparent and it has also never been less appeased—and wlw are getting hit hard by it, as always.

finally, a pretty big driving factor of lesbophobia is, ironically, lesbians. my lesbian friends and i often joke that though everyone seems to hate us, no one hates lesbians more than lesbians do. though i’d say it’s most prevalent on tumblr, i see traces of it all over the internet. the growth of alt right lesbian movements is not only reinforcing hatred for lesbians, but also reinforcing hatred for bi and pan women. here you have these terrible lesbians using their platforms to express their disgust for bi/pan women, for aces and aros, for trans women/nb lesbians, and people see them and say, “gosh, lesbians are just awful.” and just like that, all of us are evil. occasionally, lesbian blogs that i follow get put on terf blocklists for no other reason than the fact that they have “lesbian” in their bio. and the lesbians that actually deserve to be on those blocklists? they’re too busy spewing misinformation about trans women and bi women to care, boosted up by their alt right friends in an ever-expanding movement. i’ve found that this heavily influences fandom on tumblr, lesbians often getting branded as “biphobic” when they hc a female character as a lesbian rather than bi or pan. this criticism of both lesbians and wlw by lesbians and non-wlw alike only ever allows lesbophobia to grow, both in and out of fandom. that said, lesbians aren’t to blame for their own discrimination; rather, many of us have been conditioned into subconsciously endorsing it after spending our entire lives hearing heterosexual platitudes about lesbians and sapphic relationships. homophobic cishets are and always have been the nexus of this oppression—the only difference is that now they can hide behind alt right lesbians.

one thing has been made apparent to me throughout my time in fandom, and that thing is that no one likes to see men “underrepresented”. people hate sapphic ships and lesbians so much because there is no room for men, and men Do Not Like That. so, like the worms that they are, they slither their way in, be it through fetishization or condemnation of wlw characters and ships, and they ruin whatever good things we have going for us. the thing about worms, though, is that they’re easy enough to crush if you’re wearing the right shoes.

so to all my bi/pan gals and lesbian pals: put on your doc martens, because we’ve got ourselves some lesbophobes to stomp on. 

[fictionalginger]

wandavision theories for ep 8 | contains spoilers

Obligatory disclaimer, these are my opinion + thoughts, and ideas, take all u see here with a grain of salt as of course, these are just theories. Now, shall we?

I’m writing this at 7:30am on Friday 26th, it’s taking all my self control to actually write this down before I go watch the episode.

Let me start this by saying that ever since this show started I’ve looked like this every single week, until the next episode, and then the cycle just starts over. I’ve seen the promos and the trailers in like 0.25x so many times. 

Agatha/Agnes

I called it from before the show’s start and the fact that it was so obvious makes me think she’s not really the main but more like a pawn that’s serving a supervillain if that makes sense. 

On episode 1, there was the June 2nd line and then the “Charmed” thing that confirmed it for me.

I think that she’s either 

possessed

just crazy

I’m leaning a bit more towards the crazy part, she’s been an instigator throughout the whole show and seems to be doing it and enjoying it (ie agatha all along)

basically put the idea of having kids in Wanda’s head 

instigated Vision’s doubts which then ultimately made him realize something was wrong

she literally gave him the last push for him to try to go outside the hec which might have killed him 

she killed Sparky

brought Peter from (according to me) Fox’s universe as a stand in for Pietro bc he’s dead…

From the couple of promos and leaked images for ep 8, I think she’s gonna show Wanda her past which I think is tied to Mephisto because let’s be honest, how does a witch have powers comparable to those of someone who basically was exposed to an infinity stone. The amount of demonic symbolism in her secret lair was a lot, the cicadas, señor scratchy, what looks to be the darkhold.

I also think she’s the one that manipulated Wanda into creating the hex, seeing as her creepy basement is apparently outside of it. She manipulated her into having kids, we’ve seen that every time the twins are about to age up, she’s there. She didn’t even blink to Wanda having powers. That’s why I think she killed Sparky, because for some reason she wants to age the twins into teenagers to serve her purpose. 

But why?

Does she want to bring someone back from the dead? Or does she want to manipulate Wanda into opening the multiverse because she knows she’s a Nexus being? Is she using her to bring Mephisto into the MCU world in a physical form?

Peter

I’m sure he’s just Peter from X-Men who Agatha pulled into the MCU as a stand-in for Pietro.

I think when Wanda yeeted him in the halloween episode, he got snapped out of Agatha’s control and we might see him team up with Monica to help Wanda and the residents of Westview.

I think he might stay in the MCU and be in Dr. Strange the multiverse of madness, and then we’d see him return to Fox

Monica

Not sure what name she’ll go with, Photon, Spectrum or even Captain Marvel 🤷🏼‍♀️

I do think she’ll take over as Director of S.WORD since I’m 99.9% sure Hayward broke the Sokovia Accords (and Vision’s will) 

Hopefully we see more of her and why she’s so mad at Carol

Dottie

I have the feeling that there’s a lot more to her, but I’m on a time crunch and really want to go watch ep 8 so I'll just say that she’s either Arcanna Jones or Clea and I’ll be disappointed if she turns out to just be Dottie.

Also, she’s not on the board so I have my doubts about her.

Hayward

I’ve hated since I first saw him

I’m 99.9% sure he was experimenting on Vision trying to bring him back online which is a breach of the Accords, but he couldn’t and then saw that Wanda had breathing, living version of Vision and became hellbent on getting him, that’s why he’s vilifying Wanda so he can put the blame on her. 

Vision

This one’s a bit tricky, because I have my doubts about him being Old Vision, but I really liked him throughout the show and it sucks that he’ll probably die at the end.

Theory 1:

He can’t leave the Hex, which makes me think he was created by Wanda, I mean after all she can manipulate things to a molecular level and could’ve given him the same traits as Old Vision, that’s why he has the stone and can’t really remember anything from before Westview, because he didn’t exist but still exhibits his selfless behavior (i.e doesn’t even remember being an avenger yet he wanted to help and then when he was dying outside the hex, he asked for help for the people and not for himself even though he was disintegrating)

This scene from one of the promos where Wanda’s still wearing modern day clothes and then she’s wearing the outfit from the first episode, and Vision’s like “Wanda?”. I think that’s where she created him, and gave him some basic memories to start from.  

Here, where she’s looking at the stone, in another promo I believe, I think it’s that she’s “destroying” the stone which will inevitably kill vision.

Or when she has to inevitably bring  down the Hex, he’s gonna die, again. The only plot hole to this theory would be, how is Hayward able to track him? Is he tracking the Vibranium signature only? 

That scene where Wanda’s at S.W.O.R.D and she’s recovering his body, makes sense that maybe she made Westview Vision from Old Vision’s scraps, but he was completely disarmed and taken apart, how could she have done that? She would have had to completely put him together (which shouldn’t be hard considering her powers) but I’m guessing he wasn’t Vision anymore, they were turning him into something else.

Theory 2:

I remember reading in October, that White Vision could make an appearance which kinda makes sense? After all, he was killed and taken apart by a spy agency which could be S.W.O.R.D as it is now a “Sentient Weapon Observation Response Division” that is very specifically focusing on robotics and A.I. This could be what Hayward mentioned that he intends on launching on episode 7. Considering there’s only 2 episodes left, this seems like a lot to include with so little time left. But the possibilities are endless, it is Marvel we’re talking about.

Either way I think he’s gonna die and we’re all gonna cry. His death might be what pushes Wanda over the edge and into insanity, if even when she was living a normal, happy life she was pushing her grief onto those she was controlling, what would it be like when she has to let go of this? Heartbreaking, that’s for sure.

Billy & Tommy

I think they’re somehow fully real, made from who knows what but real

I don’t think Agatha killed him, but she might have aged them as that seems to have been her goal (it also makes them the right age for the young avengers set up they seem to be going for)

Perhaps, instead of living with Wanda, once the Hex goes down they’re forgotten? Like when, in the comics, Agatha wiped them from Wanda's mind.

I read a theory that the missing person Jimmy was looking for at the beginning was Teddy Altman who ends up being Billy’s husband in the comics, so that’d be cool.

Wanda

Poor Wanda has been manipulated this whole time.

Going with my theory that Vision’s body was completely torn apart when she got to S.W.O.R.D, I don’t think she could take it with her like that, that’s why I think Hayward is so obsessed with finding the Vision that she has alive inside the Hex. 

I feel she was manipulated by Agatha all along, Westview might’ve just been the first town she found as soon as she left S.W.O.R.D where Agatha manipulated her into creating the Hex. This whole time she thought she was in control, it was Agatha behind the scenes controlling everything. Jimmy mentioned that she was displaying an amount of powers that far exceeded anything she’d displayed before and I think her crumbling mental stability, along with the fact that Vision almost died at the end of episode 6 (or he did actually die idk) could be what’s causing the Hex to start glitching and failing.

There’s a scene from one of the promos, and honestly it was hard to find, but we can see her in the town surrounded by all of Westview’s residents who look like they’re begging her for something (Phil). Maybe she couldn’t keep her control over them or once Agatha showed her the truth, she decided to free their minds.

and this scene where she holds hands with Vision while wearing modern clothes, I think it might be one of their last scenes together.

My working theory for Wanda is:

She realizes she’s been manipulated and how wrong it all is

Frees everyone

Tries to take down the Hex but has to fight Agatha and Hayward(and whatever he launched) in order to do so but she has the help of Vision, Monica and Peter

Inevitably kills Westview Vision when she takes down the hex, says goodbye and we’ll cry

Grabs her children and we go into dr. strange 2 where she’ll try to fix what she fucked up 

or

She forgets her children, probably Agatha’s doing and goes crazy with the grief of losing everything at once hence setting her up as one of the main characters (villain?) of Dr strange 2

I’ve had the feeling that phase 4 is going to revolve around her and her powers, spiderman 3: no way home and dr. strange the multiverse of madness, even loki and antman: quantumania. They all give multiverse, ripples in the fabric of reality kinda vibes.

So far all I’ve got are more questions for episode 8

Why did Agatha do this? What’s the purpose of it? 

Is Vision gonna die? Is he alive? Are my theories right?

Are the kids alive or aged up? Trapped in the creepy ass basement?

Is Peter under Agatha's mind control or will he team up with Monica? 

Will the town people die in Haywards attack? 

Will we get to see the big bad in the show? 

Who is the aerospace engineeeeer? 

Hope you’ve enjoyed reading my delusions, expect a theory for the final episode after I watch ep 8. Leave me a like or reblog if you’ve found this interesting. You can also follow me on Twitter where I usually post my dumbassery first!

[nutty1005]

Xiao Zhan: An Unyielding, Ambitious Gentleman

Original Article:https://www.weibo.com/ttarticle/p/show?id=2309404475603653886153#_0 Original Author: 雪色烟波里 

I have been reading Portrait Magazine for longer than I have known Xiao Zhan, so when I heard that he was going to be on the cover of Portrait Magazine, my initial reaction was as though the fourth wall had been broken. Portrait  Magazine had always been a magazine famous for reaching deeply into people’s lives, and Xiao Zhan, an actor who has just started his career, is he able to give a deep and exciting interview as required by Portrait Magazine? Very soon, I found out that my worry was needless, not only did he match the expectations, he exceeded it by giving a 7 hour long interview consisting of 20,000 over Chinese characters. As such, I decisively put down my order for Portrait Magazine, and entered the world of Xiao Zhan as an explorer. 

In psychology, there is this famous theory about halo effect, which basically means that a person’s special or outstanding characteristic may overpower and cover all of his other qualities and affect our understanding of that person.

In Xiao Zhan’s case, most of the first impressions of him are of him being a good looking new celebrity, and maybe like all other looks based celebrities – a crazed fanbase, average acting capabilities and perhaps even shortsighted in terms of his career. However, the Portrait Magazine interview shattered this narrow minded view, and brought forth the true Xiao Zhan.

He is not a natural born star, but just someone who works hard to pursue his dreams.

Xiao Zhan’s experiences are almost legendary. Portrait Magazine describes him aptly – he broke into the entertainment scene by chance, battling without armor, and this means that he is an anomaly. After being an every-man person for 20 odd years, working in an industry totally unrelated to the entertainment business, he participated in an idol search variety show by chance and debuted as part of an idol group. After 3 years, he burst into the acting scene with “The Untamed”, and since then, his burst in popularity meant that he attained what many others tried for years in the short span of a few months.

In the short span a few years, he was able to work with the photographer that he used to follow as a photography senior; he was able to perform on the same stage with the very same idol that he used to fanboy. Just a few years ago, he was being interviewed as a commoner with movie dreams, and now he had became the lead role in a movie. This is almost miraculous, and this is even more so when you realize that Xiao Zhan did not let all of that go to his head. Instead, he is taking things one step at a time – “This is just the beginning.” I started following him because I wanted to see how an every-man person like him would survive the entertainment business with just courage. 

Xiao Zhan can be considered as the icon of a commoner joining the entertainment business. With some understanding of him, you will realize that he is different from the carefully packaged idols and celebrities. He had a completely commoner education history, mature moral values and had been part of the working class. He went through the pains of society and therefore he does not put on airs, but instead, down-to-earth like every-man. In his words, he is simply “a common person, who happened to be working as a celebrity.” He calls himself “an entertainment business wage earner”, “Beijing drifter” and a “foreign staff”. Like many of us, he is a workaholic, he focuses on whether overtime is needed, and he still cannot afford an apartment in Beijing.

From the Portrait Magazine interview, you can see that he loves his career, finds joy in working hard in all he does, rejoices at the thought of knocking off and annoyance when his off-work time is being interrupted… to many, he might even feel like the “other self”, your alter-ego who is working hard in the entertainment business. 

As such, I felt that it was very apt for Portrait Magazine to choose Xiao Zhan for an interview. Beneath the glitz and glory of him pursuing his dreams, we can see ourselves in him. At this point, some may ask, I had already been through a commoner’s lifetime, why would I want to follow another commoner? This, we will have to see what stands him apart from the rest of us.

He is not a perfect idol, but just a proactive perfectionist. Xiao Zhan could be said to be someone who has no shortcomings, or in his fans’ words, good in all that he does.

From his appearance, he has good looks that appeals to the mainstream, great height, long legs and amazing amount of hair on his head. He does not dye his hair, have any piercings, wears minimal makeup. To me, this is where I started noticing him. It is ridiculous that some would consider that as being feminine (not that being feminine is a bad thing, but there is absolutely no correlation here at all), because his clean looks, attitude and temperament points to him being a gentleman.

For his capability as an artist, his singing and acting abilities are good. His representative work “The Untamed” had garnered 7 billion views on Tencent’s platform with positive reviews; his participation in the variety show “Our Song” broke 2.0 on the viewership charts, and received widespread audience recognition and support, as well as the positive acknowledgements from the participating mentor singers. Even his weakness, dancing, received more than a million views on Bilibili, a video streaming platform in China.

Besides all these, he knows how to draw, cook, use Photoshop, etc. He does not display these skills deliberately, but brought up offhandedly in various interviews and shows. He does not want to use these to setup a character or a label of himself – these are just parts of him that shows up occasionally. I used to wonder why he seems to be favored by the stars, but after reading the interview, you realize that there is no all-round talent, but just plain hard work in the background. 

Progressive improvements in his acting came from repeated practice of lines and every performance class he took. The perfect look under the camera lenses came from a strict discipline of diet and exercise plus professionalism. Singing and drawing was cultivated from his youthful passion. Diplomacy and tactfulness was learnt from his period of entrepreneurship. “For every single thing, if you want to do it, you do your best for it.” Xiao Zhan said, and also used his own actions to show that. No matter what he did – designer or artist, he did his best.

Many would think that this interview was a channel for him to bemoan about his miseries, but if you studied these 20,000 characters, you will realize that the interview simply laid down his steps and experiences. If you think that the interview showed that he is miserable, then he is, in fact, miserable. To me, the tale of Xiao Zhan is not a tale of misery, but a tale of a man who took the harder path, and an ambitious one at that. He went through the period of being a nameless extra in his acting career, but also attained the period of being a famous actor with countless awards under his sleeve. This is the result of him working hard not knowing the outcome, and this is something which is admirable – for not everyone has the determination to push on not knowing if there would be positive results for all of his efforts. He did, and therefore, he achieved these results.

“If you have the time to discuss, why not just do it?” Xiao Zhan offhandedly said this phrase, which made a deep impression on me. He had always been proactive, one who personifies “actions speak louder than words”.

While others were still mocking him for weak lines, he had already done his work to practice them. Waiting on the horizon were “The Oath of Love”, which would not be dubbed over; “The Most Beautiful Performance”, a series of short clips with acclaimed directors; “I Like You Liking Me”, a play to be performed on CCTV’s Spring Night. It might not be of the highest quality, but the improvement was evident in all of that.

While others were mocking him for needing the director to teach him step by step for his role in “Joy of Life”, he has already found teachers and attended countless performance classes. It is only through Portrait Magazine’s interview that we discovered that the director in “Joy of Life” is actually his teacher, but somehow, that particular behind-the-scenes video was twisted to become evidence of Xiao Zhan’s lack of acting skills. His improvements had always been constant, and so instead, I look forward to his new works coming this year. 

While others were mocking him for being nervous in his first fashion show, he had already looked into improving his overall aura, and in his subsequent red carpet events, he is already a star. 

While others were mocking him for not being generous in disaster efforts, or even spreading rumors of him faking donations, he never said a word to explain himself, but made arrangements behind the scenes to purchase critical medical supplies and equipment to be sent directly to the heavily affected city of Wuhan. It was only when the medical staff from the receiving hospitals posted pictures when these information were uncovered. There is no need to speak of the good deeds you do – this is Xiao Zhan, and a rarity in our impetuous society. 

He sincerely accepts all constructive criticisms and will improve upon it. There is no need to have a negative stance against idol/celebrities, his self motivation is as good as any other artist. 

He is not a packaged character, he has his own ideals and principles in his heart.

Like any popular artist, he has his fair share of anti-fans, and there is a group of “professional anti-fans” who are paid to spin rumors on him. With so many different stories about him, some would wonder who he really is. In many compositions by “fans leaving him”, the most frequent trait they brought up would be “hypocritical” and “fake”.

So what is Xiao Zhan really like?

Let’s take a look at how he does that. 

He wants to win, but not because the opponent lost.

He has a strong desire to win, but it always stems from fair competition. He is gentle and patient even to his opponents. While watching this video, I had lost my temper already, but he remained gentle and patient throughout. This is almost the classic example of restraint and courtesy. If you want to understand him further, continue with this series, and you will realize that he is as real as you and I.

Being uncouth and impolite does not represent realism. To someone who had been through the ups and downs of society, and has strict moral values, being polite and diplomatic is also real. A teenager may find having a temper with words to match it being realistic, but after meeting various people, becoming part of society, being polite and diplomatic is a reflection of the education and culture you have received. Being real simply means that you face the world with everything of you, and being truthful, doing no wrong is also being real. There is no right or wrong, the real you is as fluid as your experiences build up. The 16 year old you is not the same as the 26 year old you, but it is still you nonetheless, and the difference is made up by your growth. Our real self should be one who is able to face his/her past and present logically, be always forward looking, and be always improving.

In Xiao Zhan’s words to his 18 year old self, “You can have the frivolity, disdain, arrogance and wildness befitting of your age, but you must always remain respectful of everyone around you, and stay in awe of those around you in your heart at all times.”

You can see a man’s character from the details of the things he does. These details I would not have taken much of a notice, but I should start learning these good habits as well.

When you want to understand a person thoroughly, it is best that you do know it not from what others tell you, but from what his action does. From his works, his shows, his interviews, his words, you will find that you can understand him better with your own eyes.

For more information:

Variety Shows

Dramas

Interviews

Our Song《我们的歌》

Eternal Classics《经典咏流传》

Who’s the Murderer《明星大侦探》

The Untamed《陈情令》

The Oath of Love《余生请多指教》

Douluo Continent《斗罗大陆》

Portrait Magazine《人物》

人民网采访

《文化十分》

His working capabilities has brought him fans from all corners, but also anti-fans from all over. For a short period in my time with Xiao Zhan as a fan, I momentarily gave up on him because there were just too many anti-fans. However, in this 6 months, he has shown to me the kind of person he is – never speaking of his miseries, fighting his way through on his own, always showing a happy face to those around him. He takes care of everyone around him, from his staff to his colleagues, always emphasized on the importance of education to his team mates, and everyone who has worked with him, from his seniors to his staff, have nothing but praise for him. Being an independent person myself, I choose to believe what I see. He is the first celebrity that I took time to write an article on, and would probably be the last as well. I believe, and I hope you to will, that he is that unique person with a universe in his heart.

Easter Egg – Quotable Quotes from Xiao Zhan

Regardless of how life is bringing down the roof on you, there is always a sky of hope beyond.

Idol and fans are actually symbiotic, we support each other and move forward together. When we live our respective lives well, and continue to become better selves. Hence I would say that my fans, I feel that you must first live your lives well, so that you have spare time to like and follow the idol you like.

I don’t think I’m a perfect person, and I don’t want to be a perfect doll.

There is no technique, throw away the vanity, the most precious component would be sincerity, let us use our passion to do well.

I feel that the ideal status is not changed by regrets. What is most important about life is making sure we live in the present and live well, and not regret the past. Present and future is the most important.

Maintain passion, persist, maybe the path forward is not bright and straight, but there will be countless possibilities. Passion can withstand the test of time, protecting each other is not something that is just said.

[theshinobiway]

The whole Lee being bald thing was just a mean hoax. It was never verified by any legit sources, just a bogus reddit post. There’s been plenty of those.

PSA: Rock Lee isn’t balding! I repeat, Rock Lee IS NOT BALDING! Here’s the Proof!

I knew that not watching Boruto would catch up with me eventually, so here’s me amending my previous statement: There’s no official confirmation that Rock Lee is actually balding in Boruto. 

And BOY did I do a deep dive of the internet for this. Saddle up kids, I’m about to throw on my amateur detective hat and take you for a wild ride through the internet to end this rumor once and for all.

Warning: Long, picture-heavy post where I cross-examine multiple sources.

Part I: The situation!

Here’s a compilation of the screencaps from Boruto episode 58 that sparked a thousand rumors.

Looking at the top-left screencap, we can see a strange rendition of Lee’s hairline. Following this introduction, Boruto and Yurui begin their match. When Yurui unleashes his unnamed Bubblegum-Pop jutsu, Boruto is thrown back. Rock Lee then grabs his hair due to the heavy winds that emanate from the burst. Putting the two together, it looks vaguely like Rock Lee has a strange hairline that accompanies him frantically grabbing his own hair.

Part II: The “Sources”

Okay, I spent probably close to 4-5 hours scouring through different links and articles. Here’s a breakdown of the internet’s say on the matter:

The first major source is from a website called “Comicbook.com” It’s the website that was linked in multiple other copycat articles, blog posts, and forums, and was the first result for any Google search of “Rock Lee balding” (or variations thereof)

Okay, this isn’t so bad. I see that there are sources linked, so I should be able to logically follow the trail back to either an interview or the name of the “book” in question. First, let’s look at where these so-called linked ‘sources’ lead. 

In any part of journalism, linking your sources is the most important step to ensure your audience that you cross-referenced with legitimate sourc-

aaaand YOU HAVE FAILED Journalism 101. 

Hm. despite the fact that this is a Reddit post and not an actual link to ANY book whatsoever, the link’s dead. Deleted. Frankly, this whole search was an endless loop of dead ends, but I was deadset on getting to the bottom of this.

So thus far, I’ve got one lead that wasn’t solved: there’s a rumored “Book” out there somewhere, and it was referenced at “some point.” My first guess would have been a databook, but I’ve read those. Perhaps the one I read had a translation error?

Scrolling through the comments of this Reddit post, I came across this:

Important context clues here: It’s not stated in a Databook. That means Naruto’s Jin no Sho, the Fourth official databook, is NOT the source of the rumor. Also, I was able to find a scanlation of Rock Lee’s page for the very same book here:

Rock Lee’s balding also certainly wouldn’t mentioned in any of the previous databooks where Rock Lee was, y’know, a teenager. All four official databooks are off the table.

Secondly, the link posted by user “Hydrobolt” leads to a twitter post with the following:

No sources, no reference to a book, nothing. Except for a few screenshots of Boruto Episode 58. I’ll discuss these shots later, but this appeared to be yet ANOTHER dead end. (Also, this twitter thread has ZERO links or sources!)

I can see why the post was deleted by the mods, but this was troubling: Did this whole rumor start from ONE twitter post from a shipper (that had single-digit likes/reblogs?) 

I didn’t think so. Even if this random tweet was picked up by a semi-popular media outlet, I still needed to answer the following questions:

What was the “book” that supposedly had Kishimoto’s confirmation? Did it exist, or was it a bluff?

Where could I find a scanlated (and hopefully English, though my husband speaks Japanese) version of the Rock Lee page?

Part III: The Search for the Non-Databook “Book”

Even if it wasn’t in a databook, there are multiple interviews and exo-textual sources that can be used to glean information about the characters. I knew I wasn’t looking for an interview–in part because the key was “book,” and also because Kishi has only given a set amount of serious interviews in the past, and most of those are available in translation. Thus, there might have been a storyboard, book, or some other source that was exclusively released that might hold this information.

The most promising lead was from a site called narutoforums.org

The original post:

Okay, first, there’s no actual link on “here”. That’s a major red flag, especially given that the post is currently only a year old (posted 7.27.18) 

And it’s yet another dead end.

…Sigh.

But wait!

User “Platypus” mentions that the source was a ‘movie booklet that’s been out for three years.’ That’s a lead!

A movie booklet, huh? Here we go: Sometimes, highly-anticipated animated movies are released in Japan with exclusive manga chapters or other easter eggs, as well as other goodies.

So, let’s talk about this unnamed “Movie booklet” – Three years prior to 2018 would have marked the release of the Baruto movie in 2015. That means the booklet would have been this one: Zai no Sho

This was the most difficult piece to dig up information on. The booklet in question was only released in Japan and during the original premiere of the movie in 2015. I couldn’t initially find scalations, so I did the next best thing: Looking for a table of contents. Good ‘ol Naruto wiki was here to save the day.

Boom. It even has page numbers!

Now, I had a supposed book source and even the page numbers. All that was left to find a translation. After some deep digging, I found one—right here on Tumblr via user Emotionalrockfish.

This was the moment of truth! I opened the link for Rock Lee’s page and carefully read over the description…

Rock Lee

Tireless effort and ambition! With his hot-blooded passion, he guides a genin!!The leaf village’s pride, an expert of taijutsu. He possesses absolutely no skill for ninjutsu, but refines his taijutsu by exceeding the limits of effort with the gutsiness he inherited from his master, and does nothing but aim high. He and his son, Metal*, absolutely can’t miss their daily training!

*Metal Lee is shortened to just Metal here, so no, he’s not called Lee like his father.

(*Pterodactyl screeching*)

AND THERE IT IS: After a whole trail of vague suggestions and dead links, I‘d finally come to the final source material. And there’s nothing! Nothing there that even remotely mentions Lee’s baldness!

N-O-T-H-I-N-G.

Conclusion: RUMOR UNSUBSTANTIATED

Part IV: So where did this rumor all start? And what’s with “that” scene?

The Situation Unfolds: The whole situation is from Boruto, Episode 58: The Tournament Begins! The wind in this scene is shown to originate from Yurui’s jutsu.

The bubblegum pop emits a wind blast, throwing Boruto back. The very same blast tussles Lee’s hair.

It’s an obvious gag, but not about Lee: it’s meant to convey the sheer strength that emits from Yurui’s bubbles popping. This is a common trope in anime: Character emits a powerful attack, the audience sees/feels the “force” from the fallout wind. 

The audience now knows that there are some stakes to Yurui unleashing his gum-based jutsu, because the force of the blast not only throws Boruto back, but can also reach a good distance away to where the proctor, Rock Lee, was standing. 

Further Explanation: It’s also fairly obvious that Boruto (and Ikemoto’s style) deviate from Kishimoto’s, so we should expect some variation in character appearances outside of the expected “age-up” factor.

Here are some original renditions of Lee with his hair (flying) up and his younger self’s hairline:

In Part I, we see that Lee’s hair falls into a widow’s peak. Then, in concept art for the Naruto: The Last, we see a far less defined peak—in fact, the hairline is decidedly square-shaped.

Then, finally, in the Boruto animation, Lee’s hair is almost circular (but also shown from an extremely tilted perspective.)

So we see a distinct transition in the actual SHAPE of Lee’s hairline in conjunction with the evolution of SP/Kishi/Ikemoto’s style. A story written over at least 17 years and spanning over three different series has a change in style? More likely than you think.

Conclusion: It’s a change in the animation style and a throwaway gag aimed at emphasizing the fallout wind from Yurui’s jutsu. Nothing more.

I rest my case, Pumpkin OUT!

[fusion-ego]

So... 2019, huh?

((LONG post ahead!))

This year has really been something, hasn’t it? I had to quit my second job ever because of my back problems (along with other shit lol), I hardly wrote anything all year, and I started in on my Bachelor’s degree. I moved 1600 miles cross-country to Arizona and I’ve been down here for six months now! I had to leave my Markiplier Nudes Calendar™ back in Illinois because I forgot to take it off my wall before I left and it probably got thrown away by the landlord :c, I let my parents borrow a credit card for the move down here and went into debt as a result of almost single-handedly financing the move, had several breakdowns, and despite my best attempts I haven’t been able to get a job yet, but I’m still trying!

A lot of things happened this year.

I turned 20.

I started liking myself again after years of literally hating myself and that quickly advanced to me loving myself again. Turns out I’m pretty cool, even if I am annoying as fuck.

Turns out that having primarily depressive episodes and not having the motivation or desire to take care of myself doesn’t make me any less of a person. It doesn’t make my struggles invalid just because I’m the one not taking care of myself. It turns out, taking care of yourself is fucking hard sometimes, especially if the combined symptoms of your mental and physical ailments put you in a position where everything feels like too much.

It also turns out that taking care of yourself is difficult when you’ve spent your entire life (or at least the parts where you actually had friends) putting all of the wants and needs of your friends and loved ones above your own.

Taking care of yourself is hard when you were raised to be The Strong One, who doesn’t break down and who doesn’t have any issues, thanks. The one who, sure, they haven’t showered in a week and they feel like crap because they haven’t eaten, but you don’t need to know that! You just go eat and take a shower, hun, The Strong One is okay.

It took until this year for me to learn that being The Strong One didn’t mean I couldn’t break down sometimes. It didn’t mean I couldn’t take time for myself and that I had to be available all the time for my friends. Setting boundaries has been a learning experience for me and everyone else in my friend group, I think. I think I’ve cried more this year than I have since I was a kid, and you know what that is? Growth.

And honestly, I’ve really gotta thank my lovely fiance @goreyglitches for some of that. I am petrified of crying when anyone can see or hear me. I was raised to be The Strong One and The Strong One doesn’t cry. I conditioned myself to not be a “crybaby” and to never, ever, ever cry. And I know that’s bad - repressing negative emotions just makes it worse in the long-run. I figured that out with anger and tried to fix it long before I tried to fix the crying issue, and this year? This year Tobi’s helped a lot. I trust him, and I feel safe with him, so when he shuts the door and pulls the covers over us and holds me and tells me it’s okay to cry, I cry. And I am so grateful to him for that I don’t think I even have words.

And @ashencreations has been a wonderful friend this year, as always, even if both of us have been having issues this year. They’ve, I think, been one of the people I vented to the absolute most and they’ve been a real peach about it and even if I don’t have a whole lot of energy to talk sometimes (most of the time) they still love me and are accommodating of my issues. That’s pretty cool! I know a lot of people who can’t talk to people they’ve dated in the past and I have to admit I wouldn’t have been surprised if we fell out this year, but here we are - finishing another year as best friends. They let me have my space and they check in to make sure I’ve eaten and slept and showered. And I try to do the same but my check-ins have been a little lackluster this year while I find my boundaries so oops for that. I’ll try harder next year!

And really, I have to thank everyone who’s stuck with me through this year. My friends and my followers and even just folks who know me because I’m mutuals with someone they’re friends with - all of you. I know this year has sucked and I’ve been really annoying and I’m constantly asking for money, so thank you for sticking around. I’m trying to get back into the old swing of things and I’ve put in about a billion applications and I’m in University, can you believe that? You guys being patient even when I’m annoying has been really helpful. This is especially true of the folks in Lexi’s server who have to see me venting all the time. Y’all are darlings and I’m sorry I keep dragging my shit in there lmao I’ll try not to so much next year.

I’m especially thankful, though, I think, of the people who are still with me after so many years of knowing me. Like Ran and Ness and Zare and Comedy and even Em, even if we don’t talk. I mean, Em probably the most - she knew me when I was such a shithead that it’s kinda laughable now and yet she’s willing to be mutuals with me now. That’s pretty funny. (Hey, Em, guess who’s still trying to figure out how to write that TMNT thing and make it as interesting as the original idea was?) And of course I’ve known Comedy since elementary school but we didn’t really get close until high school and then I dropped off the face of the earth for like a year lol but she’s been a peach the whole time I’ve known her. And Ran’s been around for a while, we’ve known each other long enough that he probably still remembers when I went by Al. And Ness, who doesn’t have tumblr to my knowledge, well I’ve known her since diapers and she’s going to be the Maid of Honor at mine and Tobi’s wedding when we have the money to do a real ceremony - I would have filled that place at her wedding, too, if her sister-in-law wasn’t a needy bitch who had to have that position or she’d pitch a fit and ruin the entire wedding. And like, don’t even get me started on Zare, who was there when I was the worst shithead I’ve ever been and somehow still likes me even all these years later. I introduced myself to this man as Prussia, y’all. I introduced myself to him as a fallen kingdom because it was easier to pronounce than my legal name.

(It may have also been because I was into Hetalia and projected onto the character really hard because of all the “I’m awesome!” and thought it would help me be more confident, and also perhaps because my legal name being mispronounced led to a lot of people knowing me as a different fallen kingdom so it was a haha funny joak to me)

Also, this year, a certain vine-man turned youtube-man made a video that really, really spoke to me. Thomas introducing Remus and having an entire episode about intrusive thoughts and ‘bad’ creativity was - it meant a lot to me. Because since 2018, when I started writing Ego stuff, I haven’t... Well, I used to write a lot of dark stuff, y’all. I wrote violent shit because I wanted to and it was kinda just my Thing™. But after I started writing Ego stuff I started feeling like that was problematic, like it was a bad thing that I wanted to write nasty stuff like that. No one did anything to make me think that! It was just that, well, that kind of violence just... Seemed out of place. I’ve been in the process of writing a 146K+ word, 43 chapter fic containing ritualistic cannibalism, murder, unsafe sex, and various other nasty things since 2017 and I spent a terrifying amount of time feeling... Bad for that last year and this year. I’ve had to re-learn that it’s okay to write nasty stuff (no matter the moral issues other people take with it) because exploring not-so-great things in fic, especially to cope, is one of the many points of writing fic. And I’ll be honest, my dumpster fire fic was something I was writing to get through my associate’s degree because it was a new and terrifying experience and the prominent theme of running away was a feeling I was dealing with in tandem at the time. Remus’ introduction reminded me that dealing with intrusive thoughts and exploring the ‘bad’ creativity doesn’t make me a bad person, it just means I have nasty ideas and even the best people can have those. At least I can turn them into something I’m proud of writing.

So, going forward, I’m not going to shy away from writing my nasty stuff, and in 2020 I’m going to try and finish Trial and Error. I haven’t updated it since August, 2018, guys, it needs a new chapter.

And on that note, I don’t usually make New Years’ Resolutions. I never saw the point in the past and it wasn’t something super encouraged by anyone around me, so it never seemed important. But I’m making a resolution this year.

Over the years and years of writing, I’ve encountered something I think every writer encounters - I stopped writing. Now, I’m not saying I don’t write. Obviously I do, and have been, for a long time. I’m saying I don’t write like I used to. In 2013/2014 I wrote a 36-chapter Sly Cooper fic featuring an OC that still gets hits to this day, and I wrote it over the course of three months. I started it in November 2013 and it was done and put aside by the third of January 2014. It’s still one of my favorites! But the chapters are short, the storyline needs work, I didn’t spellcheck anything or even remotely try to keep my timeline completely straight. It was the first multi-chapter story exceeding 10 chapters that I ever finished. I wrote a chapter a day, as long as I was capable of doing so, I posted it, and I never looked back. It’s not a great story, but it’s one of my favorites. I loved it then and I love it now. And that’s something I don’t do anymore! When a fic doesn’t live up to my expectations, I don’t love it like I love that old fic, which did not at all live up to my expectations. My perfectionism has developed over the years and it has killed my creativity. I can still make cool stuff, can still make things I like, but it’s not the same anymore.

So my resolution is, in 2020, I’m going to write.

I’m going to write like I used to, but I’m going to put all of my experience into it.

I started writing in 2008 or 2009, maybe even before that - if I can recapture the love I had for it then, then I will be in great shape. I didn’t spellcheck back then and frankly I kinda sucked at writing even in 2013/2014, but if I can love writing like I did then and put all of what I’ve learned into it? Holy shit. I mean, I’ve been rewriting that old Sly Cooper fic for the past couple weeks, so it’s not exactly a mystery how much better things will turn out if I pour my much better spelling and grammar, my better ideas, my better commitment, into my fics going forward. All I need to make them great is to love doing it.

So in 2020, I’m going to write.

2019 has been a wild ride, and I’ve written less than half of what I wrote in 2018, not even counting all of my Ego requests for either year. I’ve spent the last three days in a mad dash to reach 100K written this year on AO3 by writing 30K before midnight tonight. I have 5K left! But even breaching 100K I won’t be halfway there. In 2018 I wrote 225.6K on AO3, not counting Ego stuff. And I think that’s because I haven’t loved doing it like I used to - the fact that I’ve loved the fic I started in order to make my “30K by tonight” goal and I haven’t let myself have enough time to agonize over whether it’s “good” or not has a lot of effect on how much I’ve written. My wordcount per hour has, like, doubled because I actually wanted to work. So I’ll reach my goal by tonight and still have time to celebrate at midnight.

So, again, thank you to everyone who’s stuck with me through this crazy year. Things haven’t been great, I’ll be honest, but I’m hoping next year will be better. They’re already off to a good start - my dad and I have a plan for him to start paying me back for how much money we spent moving here, and if I can get a job it’ll only get easier and it’ll only get better. And on top of that me and Tobi have plans to legalize our Marriage™ in September. It won’t be anything big - we’re waiting to have a real ceremony until we have the money to make sure Zare and Ness and Ran can come. But if all goes well, on 9/20/20 we’ll have the legal shit sorted out and Tobi will officially be my husband so that’s just another thing to be looking forward to.

Happy New Year, y’all! Hope you all have a good one. I speak a good 2020 into existence and I won’t stop until I get it.

[dyketectivecomics]

I’m the anon whose setting the bomb off by asking why season six won’t happen

TL;DR- bc Teen Titans (2003) ended! It wasn’t canceled! It was brought to a conclusion, that fans weren’t super happy with obviously, but it was an ending nonetheless.

I’d really like to encourage everyone in the fandom to read the interviews gathered by TitansTower (2nd half of the page) during the time TT03 actually aired. David Slack, Glen Murakami, & the crew have said over and over again, the original order for the series was for 4 seasons. WB hadn’t expected the popularity of the show to last past that, but it exceeded expectations and by the time season 4 was wrapping up development, they were asked to pen a movie and move forward with development for s5.

They had LOTS of ideas for season 5 too! More side characters they wanted to explore! More depth to get into the Brotherhood’s plot! But unfortunately, when they pitched the idea of a Longer season/more episodes, they were asked to keep it at 13 eps, the usual order. There were Talks about a possible 6th season & the crew started prepping for it and pitching it because, hey! they were passionate abt the show they were working on too! But WB ultimately decided to move onto other projects and guess what? So did the crew! Because that’s just what happens! Things end and you have to accept it and move on. Huh it’s almost like Things Chan-

(The rest under the cut here, is very much getting more into a Rant that veers way off topic (the Bomb is above mostly, the shrapnel is below lmao) & it hasn’t been proofread for errors bc I am, as the kids say, Big Mad. so Beware. You’ve been Warned) (also tagged: long post, in case the cut doesnt work for whatever reason, sorry mobile users RIP)

[[MORE]]

Even IF, for whatever reason, against all logic & reasoning they decided to Greenlight a sixth season, 12 years after this series ENDED. I GUARANTEE fans would find SOMETHING to bitch about every single step of the way. Just look at Young Justice. Much shorter timeframe between s2 and s3 getting picked up and yknow what fans are still doing? Being the Same Old Fans that Fans who Fan will Be.

Misinformation gets spread around every so often too, and I just wanna be really fucking clear: No amount of Toy Sales success/failure had anything to do with the show. No amount of the Demographics they Targeted vs Ones they Hit, had anything to do with the cartoons perceived ‘failure’. Especially considering that, again, they got a movie+5th season that hadn’t originally been planned for. So from that, no amount of fan petitions or campaigns were going to ‘bring it back’ because WB & the crew, again, had moved on to other projects. Because the show, as a production, had reached a natural conclusion.

Now sure, let’s fast forward to 2011/2012? The DC Nation block gets dropped into a SatAM slot. Nostalgia hits Big as, alongside new eps of Green Lantern:TAS & Young Justice, they showcase a plethora of shorts! One of which, is the New Teen Titans, done in that ~*adorable*~ Super-D form but with more or less the same style as the first cartoon.

Fans lose their minds and there’s a resurgence of petitions and letter writing campaigns (ones that I will readily admit to participating in because I was 15 and we all do DUMB things when we’re 15) And through all of this. WB/DC answers our Monkey Paw wish.

But here’s the thing abt the monkeys paw: you’ll get what you wish for, but it’s gonna come with a Big Ass Catch

And that catch, while they gave us the same lineup and same voicecast, they also gave us a comedy-focused & fully super-d/simplified style. And “fans” were Outraged with that.

But here we are again, 7 years later. And there’s a whole generation of fans who have forgotten the mistakes of the past, thinking and hoping against any kind of logic & blinded by nostalgia, that maybe JUST MAYBE. WB will revive a cartoon that ended in Two Thousand and Fucking Seven.

I tutor kids now who weren’t even born by then! The only Titans they know are TTG! And when they tell me they LOVE them, I say “that’s AWESOME dude! Did you know that they’ve got comic books abt them too?”

I tell them about the new generation of TTG! comics, the ones based on the cartoon they grew up with, not the ones I did. I let them know that there’s even more kid & teen heroes beyond the titans. And if they have a certain fav I let them tell me everything they love abt them and I tell them a cool Fact that might encourage them to find out more later!

Some days I HATE TTG, but I will NEVER tell a child that I hate something they love. I saw too much of that when I was growing up and I’ll be damned before I turn around and do the same damn thing to these kids.

Cartoons are a WONDERFUL medium to introduce a new generation of fans to these characters. And we should be encouraging WB to take more chances on bringing more of them to life. Not asking for the same few characters or groups to be redone over and over again.

Give me a Birds of Prey limited series! Give me a Secret Six Adult Oriented action-comedy! Explore that Amethyst short, with all its 80s game tech+magical girl anime aesthetic! Explore more Obscure characters with a quick 5-10 min story! Put a fresh new spin on a golden/silver age storyline (bc lbrhh some of them got WILD)

Just for the love of fuck stop pretending that One cartoon was the absolute Peak of Achievement and is the only thing that deserves to be revived or redone to death. Teen Titans WILL get another cartoon eventually. It’s like Scooby Doo and Batman. Its like Sherlock Holmes or Star Trek. It’s just a little early in its journey but it WILL have another reboot, another reimagining, another chance to shine for an entirely new generation. Everyone will have their preferences.

Just sit down, have a juice box and popcorn and enjoy ur fan servicey nonsense movie that you asked for But Didn’t Ask For, until we get that brand new series again.

TTG is gonna have to end eventually. And when it does, WB will be rubbing their hands together just biding its time until they can reboot the Titans again.

[sorasunao]

~the Gazette - interview for Vif Music about the [NINTH]~part 3

- So, tell us, please, what has changed a lot, what were the biggest obstacles encountered?

AOI: As for guitars, before, both guitars used to sound in unison. This time we didn’t try to bring their lines to each other ideally. We gradually tried different instruments, even those that we don’t have, and thus brought melodies and their parts up to the most expressive progress. Until now, what will be the sound, was solved like this: "Uruha, what are we going to do with the sound?", but now I began to pay more attention to guitar phrases added by me,  deciding how they will sound better. Just when I was working on the sound, sometimes Uruha wasn’t around. Since time immemorial, we have always worked on this together, so I didn’t really understand how to do it.

REITA: Because there was no one at all.

AOI: I worried a lot. And Ruki was busy writing lyrics, so he didn’t come. I recorded with the thought: "It's not good. What will I do if I had to record something completely different?"

- You talked about "DOGMA" that guitars are off course for digital effectors (so-called "pedals") And what about the current album?

AOI: Oh, talking about things of two or three years ago... I'm the type of people who don’t look back (laughs).

RUKI: Just like a politician.

AOI: This time we used both analog and digital, as the case may be. But with "Falling" it was hard. With [Falling] we determined the further sounding of the album, and when we all together were going to do preproduction and start recording, it turned out that our initial idea of its sounding and its whole image definitely diverge. Couldn't decide the supply of the song... We discussed this and eventually decided, how it will sound better, but it took the most time. 

- When the issue with "Falling" was solved, the direction of the movement as a whole also emerged. 

AOI: Yes. And yet at first we make a lot of different treatments, and as a consequence - there are many unnecessary sounds of instruments. Much became clear only in the process of work, so at that moment I thought that we had finally moved on to the next stage.

URUHA: Approximately from the period of the last collection of ballads [TRACES VOL.2], I recorded everything through a virtual guitar processor almost without using real amplifier. Thanks to this there is a great deal of freedom of action, but since there are a lot of techniques I couldn’t decide: in my head everything sounded not good enough. The moment when I finally calmed down, there was a recording of [GUSH]. It was in the last quarter of the recording process. By that time we had already done a lot and made some mistakes. We rewrote already recorded parts, in which we missed purpose, and even after we finished recording [GUSH], again began to remodel something. It was difficult to cope with everything by having a virtual processor that I use. Everything rolled like a head, changing on the move, and we pretty much made trial and error. In the digital sphere there is a lot of everything, so after some time you want to try again, using some other options.      

- Uruha-san very much focuses on the sound quality, probably, because this part of the process was hard for you.

URUHA: Well, I end up achieving the style that truly reflects my idea, but it takes a lot of time. Honestly, when we were working with a ballad, I couldn’t understand the necessary sound. [NINTH] began, leaving behind unresolved issues, but to the stage of work with [GUSH] I realized that it was time to stop in my throwing.

REITA: I recorded in the studio till this time. And then, if possible, I tried to choose the sound until I understand that I'm on the right way. But in the studio there is always a sound engineer, who scans each audio track, and I, in any case, didn't polish my playing to the utmost satisfaction. But when you record alone, you have such an opportunity. In particular, if we talk about bass, then the volume of sound changes from the change of the strings. If you strongly distort the sound [by effectors], this is unlikely to catch your eye, but if the distortion is reduced to a certain level, it is very interesting to hear the difference in the volume of the sound. Therefore, you can experiment, recording the batch by raising and lowering the volume. I was able to do a filigree work, and on occasion, I want to repeat this next time.  

- Is this the first time that you have come so far into the work with sound?

REITA: Yes. If you do everything yourself, it turns out by itself. It takes a lot of time, but the ability to record everything in such a way as to remain completely content, plays a big role.

- Reita-san in social networks raised the question "What is a good bass sound?".

REITA: ... well, it was such a trifle.

URUHA: And what did he write there?

- "I thought that instead of the bass line sounding deafeningly powerful, it will be better if you can pleasantly feel low sounds. I want you not to hear, but to feel."

URUHA: AHAHAHA!

AOI: Are you sure you meant the bass?

REITA: It was a bot ... 

RUKI: I saw this post.

REITA: Stop it (laughs).

RUKI: But doesn't the bass have enough clear parts in the current album? Type of those where you use the bend* ? [* way of playing the guitar] Besides, I thought that you used to play that way often (laughs).

REITA: This varies from case to case! (laughing) If we talk about the orthodox style, then of course, this is my standard style of play, and depending on what kind of song, I use it. Is not it good !? (laughing)  

KAI: We had in mind that you shouldn't say such dubious things (laughs).

REITA: In moments of sudden insights, I begin to want to speculate. Just like an adult man (laughs).  

RUKI: Yeah (immediately responded).

REITA: So, now the adult man will speak. Abroad, this is not so, but in Japan, everyone who are in this sphere the bass of the middle setting is mainstream [*so-called "Mid bass" different from the high bass and lower bass] with a distinct sonorous batch. Among them I'm not like everyone else, that's what I wanted to say.

RUKI: For the moment when you think about it "And when did I become like this?", it's better not to say this? (laughing)

ALL: (laughing)

- And how did Kai-san go through the recording?

KAI: For [Falling] I was able to devote quite a lot of time. Until now, I almost didn't record on the real set in the studio, but I wanted to rethink the sound from scratch, and besides all of us together have decided to try everything, that we can, so I tried to record a batch of  drum-plates separately. Having done so, the groove [* rhythmic sensation in music, "swing"] turned out very good. Anyway, microphones are always aimed at the main drums, and when the plates come into play, the accent switches to the top [* the top plate in hi-hat], so at that moment there is such a sound breakdown. We had a conversation with a sound engineer that at such a time of entry [plates] it is somehow difficult to enter. So, I determinedly recorded separately the drums, separately the plates. I had experience of such a record earlier, but it didn’t turn out very well. And I thought that, based on that experience, this time I was lucky, and everything turned out.  

- Does this method of recording take a decent amount of time?  

KAI: Truly so. In conditions when there was no time, the drums were allowed a lot.

RUKI: If to think about it, the "Falling" took most of our time.

REITA: Aha. Perhaps even too much.

KAI: But if we didn't do all of the above, we wouldn't finish the album.

AOI: Uh-huh. Its creation was the point when we decided what we wanted to do, relying on the songs written earlier, so I'm sincerely glad that we made it.

◆ If only we could come up with something during the long tour to continue our activity (Kai)

- It's not surprising that we all look forward for the tour, because for the album we chose 12 songs, looking at the essence of the concerts. I heard that Aoi-san had a dream about the first day of the tour.

AOI: True, I saw it. Although the songs were not finished yet.

REITA: Such dreams are a typical problem for musicians. 

- And Reita-san had a dream about a video, where he was shot in a pose of a hanged man, right?

RUKI: He is the character who has such dreams (laughs).

AOI: Dreams about everything related to the group are harmful to the heart.

REITA: Moreover, the dream was so real. Although these are dreams, they are just like that.

RUKI: And I dreamed that I was terribly late for the concert in Toyosu.

REITA: It wasn't a dream! You were actually late (laughs).   

- Was it on Halloween? [*October’17]

REITA: Yes. And two days in a row.

AOI: You didn’t want to come? 

RUKI: I wanted to sleep (laughs). But I thought that if I was late, an incredible number of messages would come to me, but, despite the fact that it has already exceeded 13 o’clock, I only got two ones. I was such "What!?"... (laughs).

- So you fell asleep again.

RUKI:  No, I woke up (laughs). But in the first instants I didn’t understand what had happened.

- And what was Aoi-san's dream about the first day of the tour?

AOI: I told everyone: "I don't remember any batch!", but, despite this, the intro already sounded, and everyone stepped onto the stage. And I continued to ask: "Wait! Wait!.."(laughs)

RUKI: I often see such dreams. For example, that I didn’t have time to change the outfit.

URUHA: I also have such, about dressing up, when everything has begun on the stage.

REITA: And I once dreamed that I hadn’t put on my nose-bandage.

ALL: (laughing)

REITA: I thought in my dream: "The intro already sounds! Really!?", and didn’t see what happened next. Apparently, I woke up on this.

AOI: Also, there are dreams that the venue was moved.

REITA: Yes-yes, the place was moved, or when suddenly they say: "And this is a new song! Please listen to it! "

URUHA: And you just: "Whaaaat?! But I don't know how to play it!"

RUKI: Excuse me, but what "And this is a new song! Please listen to it! "?  (laughs) I would ask to leave it in a dream.

REITA: And let you will see these dreams by yourself (laughs). However, Kai doesn’t say what dreams he saw.

URUHA: Exactly, I didn’t hear a single story from him.

KAI: C'mon, I see them too.

RUKI: It's just that Kai has some other dreams.

REITA: For example, that he wasn’t paid. 

KAI: It sounds too real (laughs). In fact, I see the same dreams as you, just I don’t talk about them. Because I'm nervous most of all.

AOI: It's just that Kai is arid man. Because he is not such Kai, as everyone sees him (laughs).

ALL: (laughing)

- Unknown side of Kai has opened (laughs). By the way, the name of this tour «the GazettE Live Tour18 THE NINTH / PHASE #01-PHENOMENON-», but the title contains a number "01". Does it mean that it will be like with "DOGMA", when other activities followed after the tour?

RUKI: You asked this question, knowing perfectly well that the members won't answer for it (laughs). It seems to me that something will happen. But something concrete, as with "DOGMA", when the single was released after the album, no!

REITA: Forgive us for this.

RUKI: But, probably, on the second part of the tour Kai will quit. With the words: "I'll return to the third part" (laughs).

KAI: Ok, so we'll do it (laughs).

ALL: (laughing)

- The name "PHENOMENON" has a very wide range of meanings: phenomenon,  danger ...

RUKI: We meant the "phenomenon". Is not the phenomenon starting from the first concert day? Like, the very first concert of the tour can be considered as the specific phenomenon, which determines the whole tour.

- Usually your ideas coincide with reality?

URUHA: We have our own ideas, but that's what didn't confirm them, it's "DOGMA". If you imagine too much, it becomes difficult to match (laughs). We selected set list with such diligence, thinking: "Here is the ideology of Dogma!", but in fact it didn't fall into a heart.

REITA: Don't you think we a little bit overdid? Then the concert began immediately, without any introductions. We thought that it would spur the fans' mood, but they couldn't prepare for this. The next day, we immediately made an introduction.

KAI: And very quickly (laughs)!

REITA: We have an amazing ability to correct shortcomings (laughs). But this time I have no doubt that the concerts will be hot. In addition, the summer after all.

- Reita-san's bot, by the way, wrote that he wants the audience to start preparing their physical strength.

RUKI: And Reita often writes on Twitter "Rather kill me" (laughs).

AOI: He writes, writes!

RUKI: Always. "Kill me" or "I rather want to die at a concert" (laughs).

REITA: Ohhh, how awkward. I want to die, right now ~! ...  Maybe you will unfollow me?

ALL: (laughing)

RUKI: And "Kill me on the tour" does not write.

REITA: But I do not want to die seriously! (laughing) 

ALL: (out of laughing)

RUKI: Anyway, I want to make this tour fun. Something like one more memory, which can reshape the idea of our concerts. But when it starts, again, probably, it will turn out gloomier than I thought (laughs).

REITA: Surprisingly, there is such a feeling.

RUKI: Aha. Because with "DOGMA" there wasn't such impression. 

- I'm eager to know what this phenomenon will become.

KAI: That's for sure. As for some reason it seems to me that this tour will be long, there are also some doubts about the physical strength. In addition, after "DOGMA" 3 years have passed, and I, frankly, think that we have rested for too long. Of course, without forgetting what Ruki said: “I want to make this tour fun”, I hope that in the process of a long tour, we will think of something, what let us to continue our activity.

original on vif-music

translation from japanese to russian by haruurara-kazan on tumblr

translated from russian to english by me

as always thx for reading and sorry for mistakes ^^

[callmemoprah]

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Source: http://mobimatic.io/2018/12/25/the-best-disregarded-reply-to-for-simple-publication-say/

[epackingvietnam]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[bfxenon]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nutrifami]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[xaydungtruonggia]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[camerasieunhovn]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ductrungnguyen87]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!