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jcmarchi · 5 months ago

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Protecting your brand in the age of AI - CyberTalk

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Protecting your brand in the age of AI - CyberTalk

Mark Dargin is an experienced security and network architect/leader. He is a Senior Strategic Security Advisor, advising Fortune 500 organizations for Optiv, the largest pure-play security risk advisory organization in North America. He is also an Information Security & Assurance instructor at Schoolcraft College in Michigan. Mark holds an MS degree in Business Information Technology from Walsh College and has had dozens of articles published in the computing press. He holds various active certifications, including the CRISC, CISSP, CCSP, PMP, GIAC GMON, GIAC, GNFA, Certified Blockchain Expert, and many other vendor related certifications.

In this timely and relevant interview, Senior Strategic Security Advisor for Optiv, Mark Dargin, shares insights into why organizations must elevate brand protection strategies, how to leverage AI for brand protection and how to protect a brand from AI-based threats. It’s all here!

1. For our audience members who are unfamiliar, perhaps share a bit about why this topic is of increasing relevance, please?

The internet is now the primary platform used for commerce. This makes it much easier for brand impersonators, and counterfeiters to achieve their goals. As a result, security and brand protection are essential. According to the U.S. Chamber of Commerce, counterfeiting of products costs the global economy over 500 billion each year.

Use of emerging technologies, such as artificial intelligence (AI) and deepfake videos — which are used to create brand impersonations — has increased significantly. This AI software can imitate exact designs and brand styles. Deepfake videos are also occasionally used to imitate a brand’s spokesperson and can lead to fraudulent endorsements.

Large language models (LLMs), such as ChatGPT, can also be used to automate phishing attacks that spoof well-known brands. I expect for phishing attacks that spoof brand names to increase significantly in sophistication and quantity over the next several years. It is essential to stay ahead of technological advancements for brand protection purposes.

2. How can artificial intelligence elevate brand protection/product security? What specific challenges does AI address that other technologies struggle with?

Performing manual investigations for brand protection can require a lot of time and resources to manage effectively. It can significantly increase the cost for an organization.

AI is revolutionizing brand protection by analyzing vast quantities of data, and identifying threats like online scams and counterfeit products. This allows brands to shift from reacting to threats to proactively safeguarding their reputation.

AI can increase the speed of identifying brand spoofing attacks and counterfeiting. Also, it can dramatically shorten the time from detection to enforcement by intelligently automating the review process and automatically offering a law enforcement recommendation.

For example, if a business can identify an online counterfeiter one month after the counterfeiter started selling counterfeit goods vs. six months later, then that can have a significant, positive impact on an organization’s revenue.

3. In your experience, what are the most common misconceptions or concerns that clients express regarding the integration of AI into brand protection strategies? How do you address these concerns?

If used correctly, AI can be very beneficial for organizations in running brand protection programs. AI technologies can help to track IP assets and identify infringers or copyright issues. It is important to note that AI is an excellent complement to, but cannot fully replace, human advisors.

There are concerns amongst security and brand protection leaders that AI will cause their investigative teams to rely solely on AI solutions vs. using human intuition. While tools are important, humans must also spend an adequate amount of time outside of the tools to identify bad actors, because AI tools are not going to catch everything. Also, staff must take the time to ensure that the information sent to the tool is correct and within the scope of what is required. The same goes for the configuration of settings. At a minimum, a quarterly review should be completed for any tools or solutions that are deployed.

Leaders must ensure that employees do not solely rely on AI-based tools and continue to use human intuition when analyzing data or identifying suspicious patterns or behaviors. Consistent reminders and training of employees can help aid in this ongoing process.

Training in identifying and reporting malicious use of the brand name and counterfeiting should be included for all employees. It is not just the security team that is responsible for protecting the brand; all employees should be part of this ongoing plan.

4. Can AI-based brand protection account for regional, local or otherwise business-specific nuances related to brand protection and product security? Ex. What if an organization offers slightly different products in different consumer markets?

Yes, AI brand protection solutions can account for these nuances. Many organizations in the same industry are working together to develop AI-based solutions to better protect their products. For example, Swift has announced two AI-based experiments, in collaboration with various member banks, to explore how AI could assist in combating cross-border payments fraud and save the industry billions in fraud-related costs.

We will continue to see organizations collaborate to develop industry-specific AI strategies for brand protection based on the different products and services offered. This is beneficial because attackers will, at times, target specific industries with similar tactics. Organizations need to account for this. Collaboration will help with protection measures, even in simply deciding on which protection measures to invest in most heavily.

5. Reflecting on your interactions with clients who are exploring AI solutions for brand protection, what are the key factors that influence their decision-making process? (ex. Budget, organizational culture, perceived ROI).

From my experience, the key factor that influences decision-making is the perceived return on investments (ROI). Once the benefits and ROI are explained to leaders, then it is less difficult to obtain a budget for investing in an AI brand protection solution. Many organizations are concerned about their brand name being used inappropriately on the dark web and this can hurt an organization’s reputation. Also, I have found that AI security solutions that can help aid an organization in achieving compliance with PCI, GDPR, HITRUST, etc., are more likely to receive approval and support from the board.

Building a culture of trust should not begin when change is being implemented; but rather in a much earlier phase of planning or deciding on which changes need to be made. If an organization has a culture that is not innovative, or leaders who do not train employees properly on using AI security tools or who are not transparent about the risks of it, then any investment in AI will face increased challenges.

AI’s high level of refinement means it can reduce the time and increase the scope of responsibility for individuals and teams performing investigations, enabling them to focus on other meaningful tasks. Investigations that were once mundane become more interesting due to the increased number of unique findings that AI is able to provide.

Due to the time saved by using AI in identifying attacks, investigators will have more time to pursue legal implications; ensuring that threat actors or brand impersonators are given legal warnings or charged with a crime. This can potentially discourage the recurrence of an attack from the specific source that receives the warning.

6. Could you share insights from your experience integrating AI technologies designed for brand protection into comprehensive cyber security frameworks? Lessons learned or recommendations for CISOs?

Security and brand protection leaders are seeing criminals use artificial intelligence to attack or impersonate brand names and they can stay ahead of those threats by operationalizing the NIST AI Risk Management Framework (AI RMF), and by mapping, measuring, and managing AI security risks. The fight moving forward in the future is AI vs AI. It is just as important to document and manage the risks of implementing AI as is to document the risk of attackers using AI to attack your brand name or products.

Leaders need to start preparing their workforce to see AI tools as an augmentation rather than substitution. Whether people realize it or not, AI is already a part of our daily lives, from social media, to smartphones, to spell check, to Google searches.

At this time, a task that was a challenge before can be done a lot faster and more efficiently with the help of AI. I am seeing more leaders who are motivated to educating security teams on the potential uses of AI for protecting the brand and in preventing brand-based spoofing attacks. I see this in the increased investments in AI-capable security solutions that they are making.

7. Would you like to speak to Optiv’s partnership with Check Point in relation to using AI-based technologies for brand protection/product security? The value there?

Attackers target brands from reputable companies because they are confident that these companies have a solid reputation for trustworthiness. Cyber criminals also know that it is difficult for companies, even large companies, to stop such brand impersonations by themselves, if they do not have appropriate tools to aid them.

Optiv and Check Point have had a strong partnership over many years. Check Point has a comprehensive set of AI solutions that I had the luxury of testing at the CPX event this year. Check Point offers a Zero-Phishing AI engine that can block potential brand spoofing attempts, which impersonate local and global brands across multiple languages and countries. It uses machine learning, natural language processing, and image processing to detect brand spoofing attempts. This provides security administrators with more time to focus on other security-related tasks or can alert them when something suspicious occurs within the environment.

The value in using AI solutions from vendors such as Check Point is the reduction in time spent detecting attacks and preventing attacks. In effect, this can empower organizations to focus on the business of increasing sales.

8. Can you share examples of KPIs/metrics that executives should track to measure the effectiveness of AI-powered brand protection initiatives and demonstrate ROI to stakeholders?

Generative AI projects concerning brand protection should be adaptable to specific threats that organizations may have within their environments at specific times. KPIs related to adaptability and customization might include the ease of fine-tuning models, or the adaptability of protection safeguards based on a specific input. The more customizable the generative AI project is, the better it can align with your specific protection needs, based on the assessed threats.

Organizations need to measure KPIs for the AI brand protection solutions that they have deployed. They should track how many attacks are prevented, how many are detected, and how many are successful. These reports should be reviewed on a monthly basis, at the least, and trends should be identified. For example, if successful attacks are increasing over a span of three months, that would be a concern. Or if you see the number of attacks attempted decreasing, that could also be something to look into. In such cases, consider investigating, as to ensure that your tools are still working correctly and not missing other attempted attacks.

9. In looking ahead, what emerging AI-driven technologies or advancements do you anticipate will reshape the landscape of brand protection and product security in the near future? How should organizations prepare? What recommendations are you giving to your clients?

Attackers will be increasing their use of AI to generate large-scale attacks. Organizations need to be prepared for these attacks by having the right policies, procedures, and tools in place to prevent or reduce the impact. Organizations should continually analyze the risk they face from AI brand impersonation attacks using NIST or other risk-based frameworks.

Security and brand leaders should perform a risk assessment before recommending specific tools or solutions to business units, because this will ensure you have the support needed for a successful deployment. It also increases the chance for approval of any unexpected expenses related to it.

I expect that there will be an increase in the collaboration between brands and AI-capable eCommerce platforms to jointly combat unauthorized selling and sharing of data and insights, leading to more effective enforcement. When it comes to brand protection, this will set the stage for more proactive and preventative approaches in the future, and I encourage more businesses to collaborate on these joint projects.

Blockchain technologies can complement AI in protecting brands, with their ability to provide security and transparent authentication. I expect that blockchain will be utilized more in the future in helping brands and consumers verify the legitimacy of a product.

10. Is there anything else that you would like to share with our executive-level audience?

As the issue of brand protection gains prominence, I expect that there will be regulatory changes and the establishment of global standards aimed at protecting brands and consumers from unauthorized reselling activities. Organizations need to stay on top of these changes, especially as the number of brand attacks and impersonations is expected to increase in the future. AI and the data behind it are going to continue to be important factors in protecting brand names and protecting businesses from brand-based spoofing attacks.

It is essential to embrace innovation and collaboration in brand protection and to ensure that authenticity and integrity prevail, given the various threats that organizations face. Let’s be clear that one solution will not solve all problems related to brand protection. Rather, the use of various technologies, along with human intuition, strong leadership, solid processes, and collaboratively created procedures are the keys to increased protection.

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cisspisc2 · 2 years ago

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trupthi123 · 4 years ago

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cybersec6441 · 5 years ago

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SA: Top Cyber Security Certifications :- Certified Information Systems Security Professional (CISSP)

This week onward, we are going through the top cyber security certifications and I will be explaining everything about these certifications. So, stay followed to my blog and let’s go through all the main certifications. I will be mainly focussing about the reason why we need to get that certification, the advantages of doing this certification, the validity, job opportunities, how successful is the exams and the study materials.

So, Lets go through the Top recommended certification. Certified Information Systems Security Professional (CISSP).

This is known to be the most valued certification around the world and the most recognised. For getting this certification the person need to have atleast 5 years of experience in relaveant field. Those who have ideal experience in security practitioners, managers and executives interested in proving their knowledge across a wide array of security practices and principles.

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This is not the best certification for every cyber security expert. (isc2) is providing certifications in all the relevant fields with different certifications. We will go through all those certifications in future blogs. Below mentioned picture shows all the certifications (isc2) is providing for different cyber security experts.

Coming back to Certified Information Systems Security Professional – CISSP, lets go through the important points. I know everyone will get enough information’s in Wikipedia about these certifications. But I will go though those information’s which are not available in Wikipedia and are important for those persons who are looking for these certifications. The most important information required about this certification exam is the curriculum or the topics included in the certification exam. These includes:

· Security and Risk Management

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Requirements:

As I mentioned previously, in order to get eligible for the exam, you need to have:

· At least 5 years of full-time security work experience in two or more domains as I have mentioned previously. Those who have master’s degree in cyber security can waive off 1 year of experience. One more option is that, those who doesn’t have five years of experience can earn the associate designation which is valid for 6 years. During these six years, the person needs to get the relevant experience and need to submit for CISSP certification, so that he will be getting the CISSP certification after the relevant professional experience.

· Need to go through the criminal background check.

· Need to score at least 700 in 1000 possible points

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· Qualification need to be signed by a (ISC)2 certification holder in good standing

Fee: Exam cost will be 699 USD or 650 EUR as per 2019.

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exams4successvcedumpsuniver-blog · 6 years ago

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lisarwilliams01 · 6 years ago

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The Greatness of Being Uncomfortable

There is no denying that most people in this world want to avoid feeling uncomfortable as much as possible. The problem with this mindset is that those who fear discomfort and uncertainty are always going to be stuck in the same place. The best way to fail to succeed is to stay in one place for relative comfort.

FEAR OF FAILURE RUINS OUR LIVES

If you think about it, you will come to the conclusion that our biggest fear is not failure itself. What we truly fear is that other people will see us fail. This is a very common problem and it has no logic behind it. When you fail, you feel like others are going to ridicule you or laugh at you, but no one ever laughs at failure, they may feel bad for you, but they fear failure more than you do, they are completely frozen by fear and they never even try anything new because they would rather stay in their comfort zone.

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People are usually expecting god things to happen to them in life. They say “I’m a good person, I deserve good things, I know things will change” but the problem is that they are just standing on the road of life, while others are standing there with them waiting for good things to come to them. This is a huge problem for many people because they feel entitled to happiness and to success just because they are nice, or because they are honest and decent. Those are not qualities and virtues that give you a free pass to success. The sad truth is that no one has ever achieved success in life by thinking this way.

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The exact same thing happens with everything we want in life. If we don’t start heading in the direction of what we want, there is always going to be someone else willing to take the risk. The point here is that anything you want in like is going to require that you move forward and step out of your comfort zone.

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jcmarchi · 5 months ago

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Strategic patch management & proof of concept insights for CISOs - CyberTalk

New Post has been published on https://thedigitalinsider.com/strategic-patch-management-proof-of-concept-insights-for-cisos-cybertalk/

Strategic patch management & proof of concept insights for CISOs - CyberTalk

Augusto Morales is a Technology Lead (Threat Solutions) at Check Point Software Technologies. He is based in Dallas, Texas, and has been working in cyber security since 2006. He got his PhD/Msc in Telematics System Engineering from the Technical University of Madrid, Spain and he is also a Senior Member of the IEEE. Further, he is the author of more than 15 research papers focused on mobile services. He holds professional certifications such as CISSP and CCSP, among others.

One of the burdens of CISO leadership is ensuring compliance with endpoint security measures that ultimately minimize risk to an acceptable business level. This task is complex due to the unique nature of each organization’s IT infrastructure. In regulated environments, there is added pressure to implement diligent patching practices to meet compliance standards.

As with any IT process, patch management requires planning, verification, and testing among other actions. The IT staff must methodically define how to find the right solution, based on system’s internal telemetry, processes and external requirements. A Proof of Concept (PoC) is a key element in achieving this goal. It demonstrates and verifies the feasibility and effectiveness of a particular solution.

In other words, it involves creating a prototype to show how the proposed measure addresses the specific needs. In the context of patch management, this “prototype” must provide evidence that the whole patching strategy works as expected — before it is fully implemented across the organization. The strategy must also ensure that computer resources are optimized, and software vulnerabilities are mitigated effectively.

Several cyber security vendors provide patch management, but there is no single one-size-fits-all approach, in the same way that there is for other security capabilities. This makes PoCs essential in determining the effectiveness of a patching strategy. The PoC helps in defining the effectiveness of patching strategy by 1) discovering and patching software assets 2) identifying vulnerabilities and evaluating their impact 3) generating reports for compliance and auditing.

This article aims to provide insights into developing a strategic patch management methodology by outlining criteria for PoCs.

But first, a brief overview of why I am talking about patch management…

Why patch management

Patch management is a critical process for maintaining the security of computer systems. It involves the application of functional updates and security fixes provided by software manufacturers to remedy identified vulnerabilities in their products. These vulnerabilities can be exploited by cyber criminals to infiltrate systems, steal data, or take systems hostage.

Therefore, patch management is essential to prevent attacks and protect the integrity and confidentiality of all users’ information. The data speaks for itself:

There are an average of 1900 new CVEs (Common Vulnerabilities and Exposures) each month.

4 out of 5 cyber attacks are caused by software quality issues.

50% of vulnerabilities are exploited within 3 weeks after the corresponding patch has been released.

On average, it takes an organization 120 days to remediate a vulnerability.

Outdated systems are easy targets for cyber attacks, as criminals can easily exploit known vulnerabilities due to extensive technical literature and even Proof-of-Concept exploits. Furthermore, successful attacks can have repercussions beyond the compromised system, affecting entire networks and even spreading to other business units, users and third parties.

Practical challenges with PoC patch management

When implementing patch management, organizations face challenges such as lack of visibility into devices, operating systems, and versions, along with difficulty in correctly identifying the level of risk associated with a given vulnerability in the specific context of the organization. I’ll address some relevant challenges in terms of PoCs below:

1) Active monitoring: PoCs must establish criteria for quickly identifying vulnerabilities based on standardized CVEs and report those prone to easy exploitation based on up-to-date cyber intelligence.

2) Prioritization: Depending on the scope of the IT system (e.g. remote workers’ laptops or stationary PCs), the attack surface created by the vulnerability may be hard to recognize due to the complexity of internal software deployed on servers, end-user computers, and systems exposed to the internet. Also, sometimes it is not practical to patch a wide range of applications with an equivalent sense of urgency, since it will cause bandwidth consumption spikes. And in case of errors, it will trigger alert fatigue for cyber security personnel. Therefore, other criteria is needed to identify and to quickly and correctly patch key business applications. This key detail has been overlooked by some companies in the past, with catastrophic consequences.

3) Time: To effectively apply a patch, it must be identified, verified, and checked for quality. This is why the average patch time of 120 days often extends, as organizations must balance business continuity against the risk of a cyber attack. The PoC process must have ways to collect consistent and accurate telemetry, and to apply compensation security mechanisms in case the patch process fails or cannot be completely rolled out because of software/OS incompatibility, drop in performance and conflict with existing endpoint controls (e.g. EDR/Antimalware). Examples of these compensation controls include: full or partial system isolation, process/socket termination and applying or suggesting security exclusions.

4) Vendor coordination: PoCs must ensure that software updates will not introduce new vulnerabilities. This situation has happened in the past. As an example, CVE-2021-30551 occurred in the Chrome Browser, where the fix inadvertently opened up another zero-day vulnerability (CVE-2021-30554) that was exploited in the wild.

Another similar example is Apple IOS devices with CVE-2021-1835, where this vulnerability re-introduced previously fixed vulnerabilities by allowing unauthorized user access to sensitive data, without the need for any sophisticated software interaction. In this context, a PoC process must verify the ability to enforce a defense in depth approach by, for example, applying automatic anti-exploitation controls.

Improving ROI via consolidation – The proof is in the pudding?

In the process of consolidating security solutions, security posture and patch management are under continuous analysis by internal experts. Consolidation aims to increase the return on investment (ROI).

That said, there are technical and organizational challenges that limit the implementation of a patch and vulnerability management strategy under this framework, especially for remote workers. This is because implementing different solutions on laptops, such as antimalware, EDR, and vulnerability scanners, requires additional memory and CPU resources that are not always available. The same premise applies to servers, where workloads can vary, and any unexpected increase or latency in service can cause an impact on business operations. The final challenge is software incompatibility that, together with legacy system usage, can firmly limit any consolidation efforts.

Based on the arguments above, consolidation is feasible and true after demonstrating it by the means of a comprehensive PoC. The PoC process should validate consolidation via a single software component a.k.a. endpoint agent and a single management platform. It should help cyber security practitioners to quickly answer common questions, as described below:

How many critical vulnerabilities exist in the environment? What’s the breakdown?

Which CVEs are the most common and what are their details?

What is the status of a specific critical CVE?

What’s the system performance? What/how it can be improved?

How does threat prevention works in tandem with other security controls? Is containment possible?

What happens if patching fails?

Failure in patch management can be catastrophic, even if just a small percentage fail. The PoC process must demonstrate emergency mitigation strategies in case a patch cannot be rolled out or assets are already compromised.

Managing this “mitigation” could limit the ROI, since extra incident response resources could be needed, which may involve more time, personnel and downtime. So, the PoC should demonstrate that the whole patch management will maintain a cyber-tolerance level that could be acceptable in conjunction with the internal business processes, the corresponding applicable regulations, and economic variables that keep the organization afloat.

Check Point Software Technologies offers Harmony Endpoint, a single agent that strengths patch management capabilities and hence, minimizes risks to acceptable levels. It also provides endpoint protection with advanced EPP, DLP, and XDR capabilities in a single software component, ensuring that organizations are comprehensively protected from cyber attacks while simplifying security operations and reducing both costs and effort.

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dawnlindse-blog · 8 years ago

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