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Best Food Bloggers and Instagrammers in India to Follow in 2025
India is a fantastic food destination with an enormous obsession that manifests primarily in social networks. Renowned as some of the best food creators in the country, they are redefining our approach to cooking and culinary customs. These influencers go far beyond simply offering recipes; they provide exciting culinary adventures and encourage innovative thoughts among those who enjoy cooking. This article will look at the top 10 food influencers in India for January 2025 and highlight what makes them unique.
1. Shivesh Bhatia
Shivesh Bhatia is a Delhi-based young pastry expert specializing in elegant-looking yet simple-to-prepare desserts. His blog "Bake with Shivesh" presents detailed recipe instructions for cakes, cookies, and other sweet treats. Among the accolades received by Shivesh are Vogue India's 30 Under 30 and Cosmopolitan's Blogger Awards' Best Food Feed of the Year. For gorgeous yet effortless desserts, visit his Instagram—it's an eye-and-taste-bud thing.
2. Nisha Madhulika
Nisha Madhulika, who is 65 years old, is a classic example of the fact that age is just a number. Her YouTube channel has more than 14.5 million subscribers, and she is known for sharing vegetarian recipes that make it simple to cook at home. Nisha emphasizes 'Ghar ka khana' or homemade food and provides comforting flavours to each recipe that she makes. Nisha was honoured with the Padma Shri Award in 2021, her channel is excellent for beginners and those who appreciate authentic Indian cooking.
3. Pooja Dhingra
Often referred to as the "macaron queen" of India, Pooja Dhingra runs Le15 Patisserie, an establishment that focuses on innovative desserts. She spent time at the renowned Le Cordon Bleu in Paris, where international techniques were blended with Indian ingredients for her unique creations. Besides being a baker, Pooja is also a storyteller who inspires women entrepreneurs. Her Instagram page is filled with vibrant images of desserts and great posts for anyone pursuing their dreams.
4. Vikas Khanna
Vikas Khanna is a true success story. The journey from Amritsar to obtaining a Michelin star in New York is surreal. His restaurant Bungalow received the Michelin Bib Gourmand Award in 2024, and he is also celebrated for his philanthropy. Vikas often shares his experience on platforms like MasterChef India, an undeniable fact that rigorous toil and perseverance bring rewards.
5. Ranveer Brar
Ranveer Brar is a chef who tells cultural and historical stories through food. He became an executive chef at 25, then explored all the spectrums, from street food to gourmet dishes. Ranveer’s recipes and videos are for beginners or foodies seeking something special. His charisma and expertise formulate content that is enjoyable as well as informative.
6. Kunal Kapur
Kunal Kapur judges MasterChef India, and this chef can prepare the most wonderful, simple, yet enjoyable dishes. His video course and expert tips make cooking a fancy restaurant meal out of ordinary ingredients at home achievable. One of Kunal's leadership qualities is his creativity, which has made many people believe they can cook.
7. Saloni Kukreja
Saloni Kukreja is the food of Mumbai, which includes a mixture of fast food and food served in restaurants. Her photos are great for anyone passionate about exploring new tastes and destinations. Saloni's articles represent endless ways to try Mumbai's food variety phrased in a different light, for example, an eatery tucked away somewhere in the city or a new beat.
8. Harpal Singh Sokhi
Harpal Singh has come to be known as “Laughter Chef” by always being hysterical in the kitchen. The cooking-cooking program with his simplicity on the screen, “Turban Tadka,” was so cool, and even “Namak Shamak” became the catchphrase that we will associate with his show. Harpal can cook at parties because of his friendly and funny character; even recipes are aimed at those who want a lot of fun in the kitchen.
9. Uma Raghuraman
Masterchefmom is her actual name, and she is known for showcasing South Indian and vegetarian foods. Her blog has been the means to remind and encourage families to pour their love into traditional recipes. She was honoured with the SAVEUR Blog award for Best Food Instagram! It is this kind of blend that Uma masterfully achieves, giving conventional and modern twists, which makes her favourite to all people who like healthy and juicy dishes.
10. Sanjyot Keer
Your Food Lab’ is a recipe by Sanjyot Keer where he changes classic Indian comfort foods with the times and gives them a twist of modernity. His videos are like short, captivating movies that make you cook on the spot and succeed. People with an interest outside the standard way of doing things and those who enjoy visual art might come across his page as a must-see.
Conclusion
Indian food innovators are transforming our kitchen skills and dining experiences. They encourage us to prepare meals to prepare more healthily healthier meals and fridge to create entirely new meals. It doesn’t matter if you are a beginner in cooking or a person with an addiction. These influencers are your best friends for cooking and baking throughout the year.
Food influencers are known for their fabulous recipes that they steal from their families. Still, many take the extra step and prepare the gourmet dishes they feature on their blogs. Suppose you are starting or are passionate about cooking. In that case, these influencers will take you into the culinary world by giving you various mixed recipes you can try and novel tastes you can find. starting out or if you are passionate about cooking, these influencers will take you into the world of culinary by giving you various mixed recipes that you can try and novel taste that you can find.
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Do you want to explore more? Then go to DG Digital blog page and read some other articles on marketing strategies, the use of social media for business growth, and branding tips Below!
https://www.devoutgrowth.com/blog/latest-food-influencers-in-india.html
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Are any of the other North Indian languages mutually intelligible with Hindi?
(other than Urdu)
Boy, did this ask take me down a rabbit hole. I have only studied Hindi and some Urdu, and my exposure to other Indian languages is mostly through fusion film songs that mix various languages. So if I make a mistake here, please feel free to expand and correct me!
India is home to a diverse range of languages, many of which share roots with Hindi in the Indo-Aryan language family. While some are highly mutually intelligible, others are more distinct but still share structural and lexical similarities.
When comparing languages with common roots, it's often helpful to look at the words that are probably the oldest, such as those for home, food, or basic verbs. Here's a comparison of Hindi and Urdu to six other Indian languages with three example sentences.
What we can see here:
Shared vocabulary: Words like घर, किताब and खाना are mostly consistent across the board and would likely be understood by many speakers of these languages. Words like पुस्तक, छोरी and भोजन are also familiar to Hindi speakers, though they might be considered more formal, regional or specific.
Grammar: all these languages follow the Subject-Object-Verb (SOV) sentence structure. Even if you encounter an unfamiliar word, this consistent syntax helps understanding and contextually deducing its meaning. Knowing where nouns, verbs and adverbs are likely placed in a sentence can be a huge advantage when learning or comparing these languages.
Script: Hindi uses Devanagari, Urdu uses Nastaliq or Naskh, Punjabi uses Gurmukhi in India and Shahmukhi (Perso-Arabian script similar to Urdu) in Pakistan. Gujarati has its own script, and others, like Maithili and Bhojpuri, also use Devanagari with minor regional tweaks.
So the answer to your question is: well yes, but actually no.
You can test how much you understand by listening to these songs! Some of them have a bit of Hindi influence or shared vocabulary mixed into them:
Punjabi
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Rajasthani
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Bhojpuri
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Maithili
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Marathi
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Gujarati
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so there's no hindi version of phoenix wright but it absolutely SHOULD exist because it would be so good listen-
(i am fully "localising" this because if the english and french versions of the game were allowed to then so am i, dammit)
it would take place in some big city in india, probably mumbai so that the steel samurai stuff can be connected to bollywood
the last time i was in mumbai i literally saw a japanese temple like down the road from my grandparents' building so the japanese influences aren't even that out of place. it's a big city okay, it could totally work
kurain village can be a "gaon" (village) somewhere in the maharastrian countryside. the fey manor even feels a lot like the big family houses you get out in gaon, though with a lot more japanese influence of course
the thought of pearl calling maya "maya didi" is melting my heart omg ("didi" means "big sister" but you can also use it on people who aren't literally your sister)
maya can still be called maya, it's a common name in india
and morgan would get so mad whenever phoenix doesn't call maya "maya-ji" ("ji" is a respectful suffix like "-sama" in japanese). he'd be like SHE'S MY BEST FRIEND, WHY TF WOULD I CALL HER "MAYA-JI"
edgeworth and gumshoe would have THE jai dixit and ali bhai dynamic from dhoom. without the motorbikes, of course. gumshoe would call people "yaar" instead of "pal" (it means the same thing).
larry is circuit. i don't know how else to put that. if you understand then you understand and if you don't, you don't.
speaking of, furio tigre would ABSOLUTELY refer to himself with the pronoun "apun" (a first-person pronoun often used by mafia-type characters) and call people "mamu" ("sucker")
OH AND WOCKY WOULD TOO. wocky would speak in the most munnabhai slang you ever heard. he would also mix english, hindi, marathi, gujarati, punjabi and bengali all in the same sentence. nigh incomprehensible.
lotta hart... while it makes sense to make her from south india, i feel like they get negatively stereotyped enough as is and they deserve better. so you know what? she can be gujju. lotta is from surat now and she talks like it. she's got that "hurati" accent. morgan fey hears her with her પાણી instead of पानी and ગોળી instead of गोली and is immediately like "get out >:("
wendy oldbag being one of those desi grannies is absolutely brilliant lmao
sister bikini being a desi auntie is even better
me and my brother have been calling hindi manfred von karma "manoj karma" for funsies so i've decided to keep it (the word "karma" is of indian origin so it works perfectly)
i haven't come up with pun names for people yet but phoenix, apollo and athena can keep their english first names. seriously, in mumbai you see places with those names all the time. especially apollo. it is inescapable.
^see? i was DYING. anyways
MAYA'S TRADEMARK FAVOURITE FOOD SHOULD BE PANI PURI ("gol guppa" for you dehli peeps), NO I AM NOT TAKING CONSTRUCTIVE CRITICISM
khura'in, being likely in the himalayas somewhere near bhutan (based on their climate and culture), would still be a few hours' plane journey from mumbai so it still works. a lot of the khura'inese characters can keep their same names too, eg "nahyuta sahdmadhi" already sounds very very sanskrit to my ears (sanskrit is the south asian equivalent of what latin is in europe). and also have you seen how he dresses because it's clearly a sherwani (indian/pakistani formal clothing) and amara's idle animation is clearly inspired by art of hindu deities and rafya's middle name is literally padma and oh my god there is so much shared cultural influence they are CLEARLY countries that border each other
(the "kh" sound strongly present in the khura'inese language is also giving me south asian vibes...)
me and my brother already joke about how shah rukh khan would totally make a great mr reus/roger retinz. LISTEN okay he absolutely would. he's got that villain swag.
you don't even need to change the other guy's real name ("manov mistree") because that already sounds like an indian name. do you know how common the surname "mistry" is in some parts?? do you know how many gazillions of people i personally know who have names that sound exactly like that??? and roger retinz is the ratings rajah. RAJAH (king). i've already been headcanoning him as desi since the first time i played aa6. anyway shah rukh khan character vibes
(but then again amir khan has literally played an evil magician in a bollywood movie before, so he could pull it off too i think...)
hindi has informal ("tu"), medium ("tum") and formal ("aap") second-person pronouns. you could have SO MUCH FUN with those. franziska would call literally everyone "tu" to assert dominance while edgeworth would call literally everyone "aap" to keep them distant. siblings amirite
franziska referring to miles as "mera chhota bhai" is actually killing me oh my god. that's her chhota bhai you guys skjdhkjfhldjssdrgse
feenie calling dahlia "dollie" works really well because i have like seven relatives with the nickname "dollie" so i'm presuming it must be common
oh yes, and mumbai does occasionally get earthquakes so the DL-6 incident still makes sense
india also has an active space programme so the UR-1 incident does too
and there's a monsoon season with storms so the SL-9 incident does as well ahahhahahhaa this is sO GOOD (okay in all fairness the monsoon season is not in february, when the case takes place... whatever whatever it's FINE i can make it work somehow)
you can use three scripts for the one translation -- english romanisation (for NRIs like me who suck at hindi...), the devanagari script commonly used to write hindi, and the urdu script so that urdu speakers can play too (for the most part the languages are mutually intelligible, you wouldn't need to change the dialogue at all, only the writing system)
if anyone out there is better at hindi than i am and wants to make a fan translation please do, it would be so iconic
#since my grandparents have been here i've been thinking about this a lot#ace attorney#long post#random stuff#i'd try translating it myself but like i said‚ i suck at hindi#i can understand movies and stuff i just can't speak it#i'm way better at gujarati bc that's what we speak at home#uhh i think there were a few spoilers in here hang on-#aa6 spoilers#there we go
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What I think all the Wilderlands are based on as a geography nerd
The Woods: England and Germany
This is one of the more obvious ones, most of the names of people from there have English origins and Barclay eats a lot of German food. Also just learned from @lordoftheweevils that Master Pilzmann uses ‘Frau’ in a letter to Barclay which is German for woman/wife.
The Sea: Ireland and Scotland
This one is also pretty easy being that Tadg might be the most Irish guy ever and the names also originate from those places. (I am also pretty certain that Amanda has said that it was based on them too but idk where)
The Desert: Egypt and Namibia
Most of the names of people from the desert are Arabic which is Egypts official language. I was having trouble with the second country until I remembered shipwreck coast is based on skeleton coast in Namibia!
The Tundra: Russia and Norway
Yasha’s name is Russian and Runa’s name is Norwegian. Amanda also went to Norway in preparation for writing TNC. This is probably the one I’m most sure on.
The Jungle: India and South Africa
I’m very sure the Jungle is based on India at least since pretty much all the names we know are Hindi, ‘Mayani’ is a South African name so I’m going with it. Definitely need more info on the Jungle.
The Mountains: Canada/USA and China/???
Ok ok, this one was a bit hard. All the characters we know from the mountains have names from so many places. Dumont and Lloris are French, Cecily and Cyril Harlow are English, Viola is Italian, and Leopold is Germanic. I originally thought it could be based on France (mostly because of Dumont) but it didn’t feel quite right, so I settled on the US and Canada which brings in the French influence but also accounts for the diversity in names. Then the first chapter of TNC came out and introduced Yunshan which is Mandarin, now this could work with CA and US but it didn’t feel right, and putting Canada and China together on this list when they are so far apart also didn’t feel right. So I took a look at the map again and I believe that the Mountains are split up into two completely different sections.
One is based on Canada and The US (where Halois is) and the other is based on China and possibly somewhere else in east Asia (where Yunshan is), this also gives us an idea where some of the people in the story who have Chinese names are from which was stumping me a bit.
Sorry for the long rant on this one, it has taken me a long time to come to this conclusion on the Mountains lol
#wilderlore#the wilderlands#geography#I’m feeling insane tonight#I did not expect to write that much for the mountains#this was supposed to be a short post#but I HAD to#I’m very obsessed with the wilderlands#I’m also not the greatest at geography#I just like it a lot
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Stock Market Slide: 12% Crash in 4 Months Leaves Investors Shaken
The Indian stock market has witnessed a significant downturn, leaving investors reeling from sharp losses. Since hitting an all-time high of 85,978.84 on September 27, 2024, the Sensex has plummeted by 10,000 points, or nearly 12%, in just four months. The NSE Nifty index mirrored this trend, falling 12.38%, while large-cap stocks bore the brunt with a 13.27% decline.
Broad-Based Impact Across Market Segments The sell-off has been widespread, with mid-cap stocks dropping 12.85% and small-cap stocks declining by 9.87%. Key sectors such as automobiles and oil & gas saw steep losses of 19.22% and 17.47%, respectively. IT stocks managed to stay relatively stable, losing only 1.45%.
Reasons Behind the Fall The economic environment has changed dramatically, with GDP growth slowing to 5.4% in Q2 FY2025, its lowest in seven quarters. High food inflation, rising commodity prices, and strong US bond yields have compounded the challenges, pushing foreign portfolio investors (FPIs) to sell heavily. In October and November 2024 alone, FPIs offloaded over ₹1.15 lakh crore worth of equities, further pressuring the market.
Additionally, global factors such as the strengthening US dollar and post-US presidential election policies have driven investors towards safer dollar-denominated assets, reducing appetite for emerging market equities.
Mutual Fund Investments Take a Hit Mutual fund investors have not been spared. Jacob Cyriac, an investor, noted a 21% dip in his mid- and small-cap scheme returns. Despite the slump, equity funds witnessed a 14.5% rise in inflows to ₹41,156 crore in December, reflecting continued domestic interest in equity investments.
Market Outlook Experts predict 2025 will deliver modest returns, as valuations are unlikely to see significant rerating. Earnings growth is expected to play a critical role in determining market direction. While the Indian market remains supported by strong domestic inflows, FPI selling continues to pose a risk.
Amidst these challenges, investors are advised to focus on long-term strategies. As history shows, the market has recovered from corrections, making systematic investments a viable path to steady returns over time.
The coming months will be crucial as economic indicators stabilize and global factors, including US policies, influence market sentiment. Investors remain cautious but hopeful for recovery. For latest news India in Hindi, subscribe to our newsletter!
#werindia#leading india news source#top news stories#top news headlines#national news#top news of the day#latest national news#business market#world business news#business news india#world business
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How Blue Tea Became the Latest Trend in Wellness Drinks
In recent years, the wellness industry in India has seen a significant shift, with consumers increasingly opting for products that promote health, sustainability, and natural living. Among these innovations, blue tea has emerged as a standout star. Once a little-known beverage, blue tea is now making waves in the wellness sector. From trendy cafes in metropolitan cities to households across India, this vibrant drink is captivating audiences with its unique properties and aesthetic appeal.best businesses under ₹1 lakh ,Here's an in-depth look at how blue tea became the latest trend in wellness drinks, appealing to a diverse audience of brides and grooms, entrepreneurs, students, and more.
What is Blue Tea?
Blue tea is a caffeine-free herbal infusion made from the butterfly pea flower (Clitoria ternatea), also known as "aparajita" in Hindi. Known for its brilliant blue hue, the drink is as much a feast for the eyes as it is for the taste buds. Blue tea is often lauded for its health benefits, which include:
Rich antioxidants that combat free radicals.
Anti-inflammatory properties to reduce stress and fatigue.
Potential memory-enhancing and anti-aging benefits.
Aid in weight management and improved digestion.
The Rise of Blue Tea in India
1. The Wellness Revolution
The growing awareness of health and wellness in India has fueled the demand for superfoods and beverages that offer functional benefits. Blue tea, with its antioxidant-rich composition and ability to aid in detoxification, has gained popularity among health-conscious individuals. According to a recent report by FICCI, the wellness market in India is growing at a CAGR of 12%, and beverages like blue tea are contributing significantly to this surge.
2. Social Media Influence
Instagram and Pinterest have played a pivotal role in popularizing blue tea. Its striking blue color makes it a favorite among influencers and food bloggers. The ability of blue tea to change colors with pH levels—turning purple with a splash of lemon juice—adds an element of magic that has made it a viral sensation.
3. Availability and Accessibility
Thanks to e-commerce platforms like Amazon and Flipkart, as well as local startups like Tea Trunk and Butterfly Ayurveda, blue tea is now accessible to consumers across the country. Priced affordably and available in loose-leaf and tea bag formats, it appeals to a wide demographic, from students to seasoned entrepreneurs.
Why Brides and Grooms Love Blue Tea
Weddings in India are synonymous with grandeur, but modern couples are increasingly focusing on health and wellness. Blue tea has become a popular choice for pre-wedding detox plans and bridal shower menus. The antioxidant properties of blue tea make it an ideal drink for glowing skin, a feature highly valued by brides-to-be. Grooms are also embracing it as part of their fitness regimes.
Expert Quote: Dr. Aarti Sharma, a leading nutritionist in Mumbai, shares, “Blue tea is a wonderful addition to any wellness plan. It’s packed with benefits and serves as a natural way to rejuvenate your skin and body, making it perfect for brides and grooms preparing for their big day.”
Blue Tea for Entrepreneurs and Business Owners
1. Stress Management
Entrepreneurs often face high levels of stress. Blue tea’s calming properties can help reduce anxiety, making it a go-to beverage for business owners looking for natural stress-relief solutions.
2. Innovative Business Opportunities
The rising demand for blue tea has opened doors for new business ventures. Entrepreneurs can explore opportunities such as:
Setting up blue tea cafes.
Exporting premium blue tea products.
Offering blue tea-based wellness kits.
Tip: Looking to start your own blue tea business? It’s one of the best businesses under ₹1 lakh, requiring minimal investment for sourcing and branding.
Blue Tea in Student Life
Students are increasingly incorporating blue tea into their routines for its cognitive benefits. Known to enhance memory and reduce stress, it’s becoming a staple among those preparing for competitive exams or managing hectic schedules.
Case Study: A survey conducted among university students in Delhi revealed that 42% preferred herbal teas over caffeinated beverages, with blue tea being a top choice for its calming effects and mental clarity.
How Developers and Tech Enthusiasts are Adopting Blue Tea
The tech-savvy population is always on the lookout for productivity hacks. Blue tea’s natural ability to enhance focus and combat fatigue makes it a popular choice in co-working spaces and tech hubs.
Offer Text: “Upgrade your workday with our exclusive Blue Tea Wellness Kit—now at a special price of ₹999. Order today!”
Top Trends in Blue Tea Consumption
1. Wellness Cafes
Cities like Bangalore, Mumbai, and Hyderabad are witnessing a surge in wellness cafes offering artisanal blue tea blends. These cafes cater to a health-conscious urban crowd.
2. DIY Kits
E-commerce platforms are flooded with DIY blue tea kits, allowing consumers to enjoy the experience of brewing this magical drink at home.
3. Fusion Drinks
Innovative recipes such as blue tea lattes, smoothies, and mocktails are gaining popularity, especially during weddings and corporate events.
FAQs About Blue Tea
Q: Can blue tea help with weight loss? A: Yes, blue tea can aid in weight management by boosting metabolism and improving digestion.
Q: Is blue tea safe for daily consumption? A: Absolutely! Being caffeine-free, blue tea is suitable for daily use.
Q: Where can I buy authentic blue tea in India? A: Look for trusted brands like Tea Trunk, Butterfly Ayurveda, or local organic stores.
Conclusion
Blue tea has transitioned from a niche wellness drink to a mainstream trend in India. Its health benefits, aesthetic appeal, and versatility make it a favorite among a wide range of audiences, from brides and grooms to business owners and students.best businesses under ₹1 lakh, as India continues to embrace wellness trends, blue tea is poised to remain a staple in the industry, offering both health and happiness in a cup.
So whether you’re planning your wedding, launching a startup, or preparing for exams, it’s time to make blue tea your go-to beverage. Cheers to good health and vibrant living!
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Why Content Marketing Strategies are Game-Changers for Indian Brands
In today's digital landscape, content marketing has emerged as a cornerstone strategy for brands worldwide. In India, where diverse cultures, languages, and consumer behaviors make the market both unique and challenging, content marketing has become an essential tool for brands looking to connect deeply with audiences, build trust, and drive growth. Let’s delve into why content marketing strategies are a game-changer for Indian brands.
1. Building Trust and Credibility in a Diverse Market
With a consumer base as vast and varied as India's, one of the primary challenges for brands is establishing trust across different regions, languages, and cultural backgrounds. Content marketing allows brands to create authentic, relevant, and consistent messaging that resonates with various target audiences. When consumers repeatedly engage with valuable content that aligns with their needs and preferences, they start to see the brand as a reliable source of information and products, fostering trust.
2. Enhancing Audience Engagement through Regional Content
India is a multilingual country with a significant preference for regional languages. Content marketing strategies tailored to regional languages and contexts allow brands to communicate effectively with audiences who might feel disconnected from content in English or Hindi alone. For example, creating video content or blogs in Tamil, Bengali, or Marathi can help brands reach previously untapped segments of the market and build a stronger emotional connection with those audiences.
3. Boosting Brand Awareness in the Digital Age
Content marketing strategies such as SEO-focused blog posts, video content, and social media engagement help Indian brands reach consumers who are increasingly turning to the internet for information. With effective keyword research, quality content creation, and distribution on platforms popular in India like YouTube, WhatsApp, and Instagram, brands can significantly increase their online visibility. This boosted visibility not only strengthens brand recognition but also drives organic traffic, increasing potential sales and leads without relying solely on paid advertising.
4. Driving Informed Consumer Decisions
Content marketing provides Indian brands an avenue to educate their consumers by addressing common questions, pain points, and product benefits in an informative and non-promotional manner. For example, a skincare brand might create content explaining ingredients, skincare routines, and common skin issues. This type of value-driven content helps consumers make informed decisions, positioning the brand as a knowledgeable and helpful resource.
5. Leveraging Influencer Collaboration
Influencers in India play a pivotal role in shaping consumer perceptions and buying decisions, particularly in sectors like fashion, food, technology, and lifestyle. Brands can work with influencers to co-create authentic content that reaches highly engaged audiences, lending their voices and personalities to the brand. By strategically collaborating with influencers, brands can amplify their content marketing strategies, driving reach and engagement while resonating with targeted demographics.
6. Cost-Effective Growth for Emerging Brands
Content marketing offers a cost-effective alternative to traditional advertising methods, making it accessible for small and medium-sized enterprises (SMEs) and startups, which form a large part of India’s economy. Instead of spending significant budgets on high-cost advertising, brands can invest in creating valuable content that engages customers over time. Blog posts, social media content, email newsletters, and videos offer long-term benefits, driving organic traffic and leads at a fraction of the cost of traditional advertising channels.
7. Engaging the Younger, Digital-First Generation
India's large youth population is digitally savvy, spending considerable time online and making buying decisions based on online content, reviews, and social proof. Content marketing allows brands to reach this audience effectively through short-form videos, memes, interactive content, and social media campaigns. Engaging young consumers with relevant, value-driven content on platforms like Instagram, YouTube, and emerging regional social platforms helps brands build a strong connection with future decision-makers and buyers.
8. Adapting to Evolving Consumer Trends
Indian consumers are increasingly conscious of social and environmental issues, and they want to support brands that align with their values. Content marketing enables brands to communicate their efforts in sustainability, ethical sourcing, and community support in a more personal way. By showcasing their commitment to these causes through blog posts, videos, and behind-the-scenes content, brands can connect with socially conscious consumers and differentiate themselves in the marketplace.
9. Data-Driven Strategies for Measurable Results
One of the biggest advantages of content marketing in India’s digital landscape is the ability to track and measure results. Brands can gain insights into what type of content resonates with their audience, analyze traffic sources, engagement metrics, and conversion rates. Using this data, brands can refine their strategies, focusing on content types and topics that yield the best results, enabling continuous optimization and growth.
10. Building Long-Term Customer Loyalty
Content marketing isn’t just about attracting new customers; it’s about retaining and nurturing existing ones as well. Brands can use content like email newsletters, exclusive blog posts, and loyalty program updates to maintain engagement with their customer base, providing them with consistent value and information. This strategy not only strengthens the customer-brand relationship but also encourages repeat purchases, making it an essential tool for long-term loyalty.
Conclusion
In a rapidly evolving market like India, content marketing offers an unmatched opportunity for brands to connect with consumers authentically and strategically. From reaching diverse audiences and educating consumers to leveraging influencer partnerships and fostering loyalty, content marketing proves to be a flexible and impactful approach. By investing in a well-planned content strategy, Indian brands can position themselves as leaders in their industry, achieving growth, engagement, and success in the digital age.
#digital marketing#social media#media analysis#advertising#seo#advertising agency#branding#graphic designing#digital marketing agency#graphic design
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What are the current trends in brand video production in India, and how are brands leveraging these trends to engage their audiences effectively
India’s brand video production landscape is thriving, evolving in tandem with rising digital consumption and creative innovations. As internet access and Brand video production in India smartphone usage have grown, brands are increasingly leveraging video content to reach diverse audiences across the country. Here are some current trends in brand video production in India and how brands are using them to engage their audiences effectively.
1. Regional and Localized Content
India’s linguistic diversity makes regional content an essential aspect of brand communication. Brands are increasingly focusing on producing videos in regional languages to connect more deeply with audiences across different states. For instance, brands like Coca-Cola and Amazon India create content in Hindi, Tamil, Telugu, and Bengali, among others, to resonate with regional viewers. Localized content also enables brands to incorporate cultural nuances, which increases relatability and strengthens emotional connections with audiences.
2. Short-Form Content and Snackable Videos
With attention spans shrinking, short-form video content has become popular across platforms like Instagram Reels, YouTube Shorts, and TikTok’s Indian equivalents, such as Moj and Josh. These bite-sized videos, often lasting between 15-60 seconds, are highly shareable and ideal for mobile consumption. Brands are using short, impactful videos to quickly deliver key messages or showcase products. For instance, brands in fashion, food, and tech use short, engaging videos to highlight new launches or features, making these videos an integral part of their digital strategy.
3. Storytelling and Emotion-Driven Content
Indian consumers tend to respond well to videos that tell stories and evoke emotions. Brands are increasingly focusing on storytelling to create memorable content, using humor, drama, and even social messages. For example, companies like Tanishq and Surf Excel have produced highly emotional videos that promote family values, traditions, and inclusivity, sparking meaningful conversations and increasing brand loyalty. This approach helps brands stand out, as viewers are more likely to remember and relate to content that resonates on a personal level.
4. Influencer Collaborations and User-Generated Content
Brands in India are leveraging influencer marketing and user-generated content (UGC) to boost authenticity and reach. Partnering with local influencers allows brands to connect with specific demographics or communities more effectively. Influencers add a relatable and personal touch to branded content, helping brands reach their target audience through familiar faces. Additionally, UGC helps to build trust, as consumers are more likely to engage with content that feels real and user-driven. Brands such as Nykaa and Swiggy have successfully integrated influencers and UGC into their video marketing strategies to engage millennials and Gen Z.
5. Interactive and AR/VR-Enabled Videos
Interactive videos and AR/VR technology are gaining traction in brand video production. Although still nascent in India, some brands are experimenting with AR filters, virtual try-ons, and 360-degree videos to enhance customer engagement. For example, furniture and fashion brands use AR to let consumers virtually "try" products before purchasing. Interactive features make videos more engaging, allowing viewers to actively participate rather than passively watch, which helps in retaining their attention and building a stronger connection with the brand.
6. Social Responsibility and Purpose-Driven Content
With a growing awareness of social issues, Indian audiences increasingly value brands that stand for something beyond profit. Brands are responding by producing videos that address environmental sustainability, gender equality, mental health, and more. For instance, Tata Tea’s "Jaago Re" campaign is renowned for promoting social issues, resonating deeply with socially conscious consumers. Purpose-driven videos foster trust and loyalty as audiences are more inclined to support brands that align with their values.
Conclusion
Brands in India are adapting to changing audience behaviors and technological advancements, producing content that is relatable, accessible, and impactful. Through localized content, influencer collaborations, emotion-driven storytelling, and interactive technologies, Indian brands effectively engage audiences, create lasting impressions, and build stronger customer relationships in an increasingly competitive digital landscape.
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HOW IT FEEL’s TO BE FAR FROM HOME:
Just an experience
Introducing myself , I am Ruthvik from Kolar , Karnataka
As a South Indian embarking on my journey to North India for education , I was filled with excitement and curiosity. The prospect of experiencing a different part of my own country, with its unique culture, traditions, and lifestyle, was both thrilling and daunting. Here’s a glimpse into my experiences and observations as I navigated through the vibrant and diverse landscape of North India.
Language and Communication
One of the first differences I noticed was the language. While I am fluent in Kannada and Telugu, I found myself needing to brush up on my Hindi. In North India, Hindi is the predominant language, and although many people understand English, conversing in Hindi helped me connect better with the locals. It was fascinating to see how language shapes interactions and cultural expressions.
Culinary Adventures
The culinary journey was nothing short of an adventure. North Indian cuisine is rich and diverse, with a heavy emphasis on dairy products, wheat-based bread like roti and naan, and a variety of spices.
Dishes like butter chicken, chole bhature, and biryani were a delightful contrast to the rice-based dishes and coconut-infused flavors of South Indian cuisine. I particularly enjoyed the street food culture, with its array of chaats, samosas, and parathas.
Festivals and Celebrations
Festivals in North India are celebrated with immense fervor and grandeur. I had the opportunity to experience Holi, the festival of colors, which was a vibrant and joyous celebration unlike any I had seen before. The streets were filled with people throwing colored powders, dancing, and singing. It was a stark contrast to the more traditional and ritualistic celebrations of Pongal and Onam back home.
Traditional attire also varies significantly between the two regions. In North India, women often wear sarees and salwar kameez, while men don kurta-pajamas and sherwanis. The intricate designs and vibrant colors of the clothing were a visual treat. In contrast, South Indian attire, such as silk sarees and dhotis, reflects a different aesthetic influenced by the region’s climate and traditions.
Social Norms and Etiquette
Social norms and etiquette also presented some interesting differences. North Indians are generally more expressive and open in their interactions, while South Indians tend to be more reserved and formal. This difference was evident in everyday interactions, from bargaining in markets to social gatherings. It took some time to adjust, but it also helped me appreciate the diversity in social customs.
Architecture and Historical Sites
The architectural styles in North India are a testament to its rich historical and cultural heritage. Visiting the majestic Mughal monuments like the Taj Mahal and the Red Fort was a humbling experience. These structures, with their intricate designs and historical significance, stood in contrast to the Dravidian architecture of South Indian temples, known for their towering gopurams and detailed carvings.
Conclusion
My journey through North India was an enriching experience that broadened my understanding of my own country’s diversity. The differences in language, cuisine, festivals, attire, social norms, and architecture highlighted the unique cultural tapestry that makes India so special. As a South Indian, I returned home with a deeper appreciation for the rich and varied heritage of North India, and a sense of pride in the unity that binds us despite our differences.
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Exploring the Rich Tapestry of South Asia
Exploring the Rich Tapestry of South Asia
South Asia, a region in the southern part of Asia, is a diverse and vibrant area known for its rich cultural heritage, historical significance, and breathtaking landscapes. Comprising eight countries—India, Pakistan, Bangladesh, Nepal, Bhutan, Sri Lanka, the Maldives, and Afghanistan—South Asia offers a unique blend of traditions, languages, and experiences. Let’s embark on a journey to uncover the captivating essence of this remarkable region.
A Cultural Mosaic
South Asia is a cultural mosaic, with each country contributing its own distinct traditions and customs. From the intricate dance forms of Bharatanatyam in India to the soulful melodies of Sufi music in Pakistan, the region’s cultural diversity is a treasure trove of art and heritage. Festivals such as Diwali in India, Eid-ul-Fitr in Pakistan, and Buddha Jayanti in Nepal highlight the region’s rich religious and cultural tapestry.
Historical Significance
The history of South Asia is marked by a succession of great empires and kingdoms that have left an indelible impact on the region. The Indus Valley Civilization, one of the world’s oldest urban cultures, flourished here. The Maurya and Gupta empires, followed by the Mughal Empire, shaped much of South Asia’s historical narrative. The colonial period, dominated by British rule, significantly influenced the region’s modern history, leading to the independence movements that eventually created the current nations of South Asia.
Diverse Landscapes
From the snow-capped peaks of the Himalayas to the lush greenery of the Western Ghats, South Asia’s landscapes are as varied as its cultures. The Indian subcontinent features some of the world’s most beautiful natural wonders, including the serene backwaters of Kerala, the desert landscapes of Rajasthan, and the tropical beauty of Sri Lanka. The Maldives, with its stunning coral reefs and crystal-clear waters, offers a paradise for beach lovers and divers alike.
Culinary Delights
South Asian cuisine is a sensory delight, known for its rich flavors, aromatic spices, and diverse dishes. Indian cuisine features a wide array of regional specialties, from the spicy curries of the North to the seafood dishes of the South. Pakistani cuisine offers flavorful kebabs and biryanis, while Bangladeshi dishes highlight rice and fish. Nepalese cuisine, with its momos and dal bhat, and Sri Lankan cuisine, with its hoppers and sambols, further enrich the culinary landscape of South Asia. Each country’s food reflects its history, geography, and cultural influences, making the region a haven for food enthusiasts.
Languages and Literature
The linguistic diversity of South Asia is astounding, with hundreds of languages spoken across the region. Hindi, Bengali, Urdu, Tamil, and Nepali are just a few of the major languages. This linguistic richness is reflected in the region’s literature, which spans ancient epics like the Ramayana and Mahabharata to contemporary works by authors such as Salman Rushdie and Arundhati Roy. The literary tradition in South Asia is a testament to its deep cultural and intellectual heritage.
Challenges and Opportunities
While South Asia is a region of immense beauty and cultural richness, it also faces several challenges, including poverty, political instability, and environmental issues. However, these challenges also present opportunities for growth and development. Initiatives in education, technology, and sustainable development are paving the way for positive change and progress in the region.
Conclusion
South Asia is a land of contrasts and confluences, where ancient traditions coexist with modern advancements. Its rich cultural heritage, historical significance, and natural beauty make it a fascinating region to explore. As South Asia continues to evolve, it remains a testament to the resilience and vibrancy of its people and their enduring legacy. Whether you’re drawn to its bustling cities, serene landscapes, or flavorful cuisine, South Asia promises an unforgettable journey.
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India, a land of unparalleled diversity, offers a vibrant and beautiful culture that has fascinated the world for centuries. The beautiful culture in India is a harmonious blend of traditions, languages, religions, and arts that create a unique and intricate tapestry.
From the snow-capped Himalayas in the north to the sun-kissed beaches of the south, the beautiful culture in India is as varied as its geography.
A Melange of Languages and Dialects
One of the most striking aspects of the beautiful culture in India is its linguistic diversity. India is home to 22 officially recognised languages and over 1,600 dialects. Each region has its own language, which reflects its distinct cultural identity. Hindi, spoken by a significant portion of the population, serves as a unifying thread. However, the beauty of India's culture lies in its acceptance and celebration of this linguistic variety. Whether it’s the lyrical Bengali in the east or the rhythmic Tamil in the south, the beautiful culture in India ensures that each language is preserved and cherished.
Festivals: A Riot of Colours and Joy
The beautiful culture in India is perhaps best exemplified by its festivals, which are celebrated with unparalleled zeal and enthusiasm. Festivals like Diwali, Holi, Eid, Christmas, and Pongal are not just religious observances but a time for community bonding and joy. Diwali, the festival of lights, illuminates the entire country with diyas and fireworks, symbolising the victory of light over darkness. Holi, the festival of colours, brings people together as they smear each other with vibrant powders, signifying the arrival of spring. These celebrations, steeped in tradition, highlight the beautiful culture in India where every festival is an occasion to strengthen social ties and celebrate life's myriad hues.
The Rich Tapestry of Religion
Religion forms the cornerstone of the beautiful culture in India. The country is the birthplace of major world religions like Hinduism, Buddhism, Jainism, and Sikhism. It also embraces other religions such as Islam, Christianity, and Judaism. This religious diversity is reflected in India's numerous temples, mosques, churches, and gurudwaras that are architectural marvels in their own right. The beautiful culture in India promotes religious tolerance and harmony, where people from different faiths coexist and participate in each other’s festivities and rituals, fostering a spirit of unity in diversity.
Art and Architecture: Timeless Elegance
The beautiful culture in India is immortalised in its art and architecture. India’s artistic heritage is a testament to its historical and cultural evolution. The ancient temples of Khajuraho, adorned with intricate carvings, and the majestic Taj Mahal, a symbol of eternal love, showcase India’s architectural brilliance. The beautiful culture in India is also reflected in its traditional art forms like Madhubani, Warli, and Pattachitra paintings, which narrate stories of mythological and everyday life with vibrant colours and meticulous detail. These artistic expressions are not just decorative but carry deep cultural and spiritual significance.
Culinary Diversity: A Feast for the Senses
The beautiful culture in India is incomplete without mentioning its culinary diversity. Indian cuisine, renowned worldwide, is a gastronomic delight that varies from region to region. Each state offers its own culinary specialties, influenced by local ingredients, climate, and cultural traditions. From the spicy curries of Rajasthan to the delicate flavours of Bengali sweets, the beautiful culture in India ensures that every meal is a celebration of taste and tradition. Street food, with its tantalising flavours, also plays a crucial role in India’s food culture, offering an authentic taste of the region's culinary heritage.
Traditional Clothing: A Kaleidoscope of Colours and Fabrics
The beautiful culture in India is vividly displayed in its traditional clothing. India’s diverse climatic conditions and cultural practices have given rise to a variety of traditional attire. The sari, a six to nine-yard long piece of fabric draped elegantly, is a quintessential symbol of Indian femininity. Men’s traditional wear, such as the dhoti and kurta, reflects the country’s cultural ethos. Each region has its own style and fabric, from the vibrant bandhani of Gujarat to the rich silk sarees of Tamil Nadu. These garments are not just everyday wear but also a part of ceremonial and festive attire, enhancing the beautiful culture in India with their elegance and grace.
Conclusion
The beautiful culture in India is a testament to its rich heritage and diversity. It is a living mosaic that evolves while staying rooted in tradition. Whether it is through language, festivals, religion, art, cuisine, clothing, or performing arts, the beautiful culture in India offers a glimpse into the soul of a nation that celebrates diversity and unity with equal fervour. This intricate and beautiful culture continues to enchant and inspire, making India a unique and fascinating country to explore and experience.
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Junk Food Names in Hindi
The popularity of junk food in India has been on the rise, especially with the influence of Western fast food chains in the country. This trend is particularly evident in Hindi-speaking regions, where a variety of traditional and modern snacks are enjoyed by people of all ages. In this article, we ...
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Explore the Treasure Trove of Hindi Series Online.
Introduction:-
In the ever-expanding universe of digital streaming, finding a platform that resonates with the depth and diversity of Indian culture can be challenging. It is where Epic On emerges as a beacon for enthusiasts of authentic Indian storytelling. Explore their extensive library and insights into their captivating Hindi series online.
Variety of programs
Epic On distinguishes itself by curating various entertaining and informative Indian TV shows, short videos, documentaries, eBooks, podcasts, games, Hindi series online, live TV, and audiobooks. Spanning across genres such as sports, food, history, mythology, travel, and more, it caters to a wide range of interests, making it a versatile platform for anyone looking to dive deep into the essence of India. The convenience of accessing this rich content on smartphones and other smart devices enhances the user experience, allowing you to immerse yourself in all things Indian, anytime, anywhere.
To start with
Among the Hindi series online on Epic On, Rakkt stands out for its fantastic storytelling. The series follows the dark corridors of Ancient India's history, uncovering the blood-soaked paths to power traversed by its rulers and usurpers. The series unravels the chilling narratives of treachery, deceit, and betrayal that stained the reigns of kings, written in red ink. It chronicles the most notorious true stories of historical assassinations that redirected the course of modern India. Bringing to light the bone-chilling tales from the ruins of actual locations, "Rakkt" offers a gripping examination of the heinous crimes committed in pursuing the throne, painting a vivid picture of a tumultuous past.
Another remarkable Hindi series online is Khattey Meethey Guppey, a captivating show that dives into the rich and diverse palette of Indian cuisine, tracing its origins back to the royal kitchens of India. The program explores how a mix of foreign influences, local herbs, and the innovative spirit of royal chefs has shaped India's culinary traditions. It reveals the stories behind the luxurious and elaborate dishes prepared in the palaces, highlighting how these meals reflect a blend of extravagance, creativity, and, sometimes, necessity. Through engaging narratives, "Khattey Meethey Guppey" uncovers the secrets of ancient culinary practices, the use of rare ingredients, and the fascinating evolution of Indian food. The show not only celebrates the flavors that make Indian cuisine unique but also pays homage to the royal figures who have been the custodians of this rich culinary heritage, making it a must-watch for food enthusiasts and history buffs alike.
Expansion beyond TV shows
Beyond TV shows, Epic On's Hindi series online also extends to web series, such as Safarnama, a unique travel show that embarks on a soulful journey across India, from Mumbai to Ladakh, with host Ankit Siwach. Unlike typical travelogues, Safarnama seeks to uncover India's more profound beauty and unseen moments through an adventurous and thrilling route. The show is about experiencing life more profoundly, exploring the diverse cultures, landscapes, and stories of the Indian subcontinent beyond the conventional tourist paths.
Jugaad Mania celebrates the innovative spirit of the Indian populace, showcasing how individuals create extraordinary solutions to everyday challenges. The show highlights the ingenuity of ordinary people who, faced with limited resources and various obstacles, invent or innovate out-of-the-box solutions that address their needs and improve their lives.
ConclusionEpic On is a treasure trove of Hindi series online that showcases the multifaceted beauty of Indian culture. Whether you're drawn to stories of courage, tales of love, culinary competitions, or thrilling dramas, this platform has something for everyone. Epic On offers inspiring stories that await the discovery of exclusive content.
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Unveiling NS News India: A Comprehensive Overview
Introduction: NS News India has emerged as a prominent player in the Indian media landscape, offering a diverse range of news and information to its audience. This article aims to provide an in-depth exploration of NS News India, covering its background, content offerings, impact, and frequently asked questions (FAQs).
Background: NS News India was founded in [year] with the mission of delivering timely and accurate news coverage to the Indian populace. Over the years, it has established itself as a trusted source of information, catering to a wide range of interests including politics, business, entertainment, sports, and more.
Content Offerings: NS News India provides a comprehensive array of content across various categories:
Politics: Covering national and regional political developments, including elections, government policies, and political controversies.
Business and Economy: Offering insights into the financial markets, corporate news, economic trends, and business analysis.
Entertainment: Featuring the latest updates from the world of Bollywood, Hollywood, music, television, and celebrity gossip.
Sports: Delivering extensive coverage of cricket, football, tennis, and other popular sports events, along with athlete interviews and analysis.
Technology: Keeping readers informed about the latest technological innovations, gadgets, startups, and internet trends.
Lifestyle: Providing articles on health, wellness, fashion, travel, food, and culture, catering to diverse lifestyle interests.
Impact: NS News India has had a significant impact on shaping public discourse and influencing opinions across the country. Through its unbiased reporting and insightful analysis, it has helped citizens stay informed about crucial issues affecting their lives. Moreover, its digital platform has facilitated greater accessibility, reaching audiences even in remote areas with internet connectivity.
Conclusion: In conclusion, NS News India stands as a beacon of reliable journalism in the Indian media landscape. With its diverse content offerings, commitment to accuracy, and wide-reaching impact, it continues to be a trusted source of information for millions of readers across the nation.
FAQs (Frequently Asked Questions):
Is NS News India available in multiple languages? Yes, NS News India offers content in several languages, including English, Hindi, and regional languages, to cater to a diverse audience.
Does NS News India have a mobile app? Yes, NS News India has a user-friendly mobile app available for both Android and iOS devices, enabling users to access news on the go.
Is NS News India subscription-based? NS News India offers both free and subscription-based content. While basic news articles are accessible for free, premium content and features may require a subscription.
How does NS News India ensure the accuracy of its reporting? NS News India employs a team of experienced journalists and editors who adhere to strict journalistic standards. Additionally, fact-checking processes are in place to verify the accuracy of information before publication.
Can readers contribute content to NS News India? NS News India welcomes contributions from readers in the form of opinion pieces, guest articles, and user-generated content. Interested individuals can submit their work through the designated channels on the website.
By addressing these FAQs, readers can gain a better understanding of NS News India and its operations.
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Story of a lonely artist
Film Review | Behrupiya | Utpal Datta
It sounds pathetic, but the reality is that a huge number of folk art forms are on the verge of vanishing from the world. There may be many reasons for this disappearing state within our society. Several Indian films have been made on this existential crisis of folk art forms and the void it has created. Bhaskar Biswanathan’s short film ‘Behrupia,’ based on a similar theme, has been selected for this year's Indian Panorama.
'Behrupia' is a familiar character in rural areas of India, mainly in the Hindi belts. Currently, these multifaceted ‘Behrupiyas’ are mainly confined to the forms of Hanuman, Shiva, and Kali. These three characters are immensely respected and worshiped by the common public. There are also stories about how kings and emperors used such ‘Behrupiyas’ for spying.
The film's ‘Behrupiya’ is a member of the present day's world. He carries a small sound system on his bicycle and travels from place to place, performing his art of being a ‘Behrupiya,’ enacting popular dialogues from Hindi films and television serials. He also uses costumes to enhance the look of the character he plays. Most of his audience is comprised of children, with a small number being women. No matter how happy the children are, they cannot afford to support him financially. The village women also lack financial capacity, so some of them give rice and other food items. Incidentally, once his foot gets hurt, and he cannot work. One day, while fetching water and returning home, he finds that his costumes are gone. Despite his unimaginable injuries, he wanders the village in search of his stolen costumes.
The story is simple, and the audience is often familiar with the expected sadness and pain of the ending of such stories. The extinction of a folk art is sad for connoisseurs, yet there is no way but to accept it as part of the evolution of time. The film is about the life of a modern-day Behrupiya. This modern Behrupiya is a creation of the story-writer. Such modifications will certainly hurt the traditional character of folk art, but it will also reveal a picture of the recent trend of folk life in a society where the influence of cinema and TV serials is unimaginable. The storywriter-director may have thought that some modernization could give a new life to this endangered folk-art form. In support of this, he shows that the costumes and dialogues of the characters attracted the children community, and some children have even expressed their desire to become a ‘Behrupiya.’ This positive attitude distinguishes the film from other films on the same subject. In Buddhadev Dasgupta's 'Bagh Bahadur,' the folk artist died of exhaustion in the struggle for survival, announcing the tragic end of an art form. In contrast, Bhaskar Biswanathan's film is a message of hope that the younger generation is showing interest in the multifaceted and going along with it, distinguishing the film from other similar films.
The film's lead actor, Devesh Ranjan, makes the character believable. His expressions were explosive, especially in the silent parts. Earlier, he successfully played the central role in Kamakhya Narayan Singh's 'Bhor.'
A calm and lively picture of a village in Bihar is beautifully captured by the camera, creating the necessary local setting for the story. The camera plays a significant role in capturing the subtle expressions of the main character. Director of Photography Yogendra Panda has helped the director realize the vision of the director. The film is edited by Himanshu Dwivedi and Deepankar Sarkar. The editor's skill is particularly noticeable in the scenes where the devastated ‘Behrupiya’ goes around looking for the clothes after they are stolen. In terms of the story, the character's mind was restless and fast at that moment, but the injury to his leg prevents him from walking fast. The editor has balanced the pace of the film by properly controlling these two apparently opposing motions. The music of the film also keeps the plot moving. The film is produced by Aditi Santosh Tapasvi and Bikram Viswanathan.
Two Assamese technicians were associated with the film in editing and BGM, and they are Dipankar Sarkar and Arnab Deka, respectively.
#Utpal Datta#LonelyArtistChronicle#BehrupiyaFilmReview#BhaskerVishwanathanCinema#UtpalDattaCritique#BehrupiyaFilmJourney#LonelinessInArt#ArtistLifeStory#FilmReflections#BhaskerVishwanathanCreation#BehrupiyaFilmExperience
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Modi Government 3.0: Amit Shah Presents First 100 Days Report Card
The first 100 days of Prime Minister Narendra Modi’s third term, known as "Modi 3.0," have been marked by notable policy initiatives and governance strategies, which were highlighted by Union Home Minister Amit Shah in a comprehensive report card released today. The document emphasises key achievements across various sectors, shedding light on the government’s immediate priorities and long-term vision for India’s development.
One of the most significant areas of focus has been infrastructure development, particularly with the launch of multiple projects aimed at improving the country's transport network. Amit Shah stressed the government's emphasis on the expansion of highways, railways, and airports, all of which are critical to India's ambition to become a $5 trillion economy. These efforts are seen as central to driving growth, increasing employment, and boosting connectivity, both domestically and internationally.
Another key aspect of the report was the government's strides in welfare schemes. Under Modi 3.0, flagship programs like the Pradhan Mantri Awas Yojana and Jal Jeevan Mission have been accelerated, ensuring housing and clean drinking water for millions of citizens. Amit Shah lauded the achievements in rural development, highlighting the ongoing efforts to electrify every village and provide essential amenities. The report also noted the success of the PM-KISAN scheme, which has continued to provide direct financial support to farmers across the country, ensuring economic stability for India’s agrarian sector.
Economic resilience and reforms were another important theme in the report card. The government's handling of inflation and global economic challenges was highlighted, particularly the measures taken to stabilise food prices and control inflation rates. The Finance Ministry's interventions, such as promoting the 'Make in India' initiative, have helped bolster domestic manufacturing and reduce dependence on imports.
Amit Shah also pointed to India's advancements in technology and innovation, particularly the push towards digitalization. The Digital India initiative has been enhanced, with significant investments in expanding broadband access and promoting digital literacy. The government's focus on enhancing cybersecurity and fostering a tech-driven economy has also been underlined as a critical achievement.
On the foreign policy front, Modi 3.0 has sought to strengthen India's global standing through proactive diplomacy and participation in international forums. The report underlined India’s growing influence in organisations like BRICS and the G20, as well as its efforts to deepen strategic partnerships with countries around the world. For more political news in Hindi, subscribe to our newsletter.
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